Document 417124

entourage
stands for
• A live communication agency
• A result-oriented group of committed professionals from advertising, digital,
media, corporate events, production, PR, branding and strategy backgrounds
under one roof
• Multiple industry award recognition, Guinness World Records achiever
• Middle Eastern roots, global ambitions
© entourage 2014
industry
recognition
2011 Shortlisted
2013 Shortlisted
2nd runner
2012 Shortlisted
© entourage 2014
marketing
tools
‘Look beyond the obvious’ is our mantra and we will never settle for a lazy solution
to marketing challenges. Driven by our holistic vision, we approach each of the
marketing platforms, be it PR, advertising, corporate events, large scale production
or branding to map a solution matrix that is consistent with the brand’s core
values while triggering results beyond expectations. Seamless delivery of effective
marketing solutions sets us apart from the rest.
Advertising
PR
Media
Production
Digital
Events
Activation
Branding
© entourage 2014
Communication
Tools
Brief: Conceptualize and manage series of stakeholder roadshows aimed at
specific sectors and showcasing upcoming Google products and services – in true
Google style
Response:
• Created Middle East Event Awards recognized bespoke roadshows: Think Travel,
Think Video and many more across the GCC
• Delivering marketing calendar of stakeholder activation projects from KSA to
Qatar and Egypt, matching global engagement and brand experience standards
© entourage 2014
Communication
Tools
Brief: Drive sales of passenger and commercial portfolio of vehicles
through effective tactical advertising
Response:
• entourage delivered high quality sales oriented advertising throughout
the sales calendar, ensuring top commercial performance across all
vehicle segments
• Strategic management of roadshows and launch events delivering high
KPI ratings
© entourage 2014
Communication
Tools
Brief: Manage ERC’s annual campaign and drive positive results
across all KPIs
Response:
• Conceptualised and managed the largest CSR campaign in the UAE
• Achieved record fund-raising target beating expectations
© entourage 2014
Communication
Tools
Brief: Deliver flawless brand engagement projects and create outstanding
theme-focused environment for the brand’s global events
Response:
• Innovation was the central theme of our approach, creating unique experience
points for the brand’s major internal stakeholders from across the globe
• Recorded outstanding reviews from the participants confirming the
achievement of objectives of these strategic activation events
© entourage 2014
Communication
Tools
Brief: Revitalise the corporate brand by reflecting a major
development at ENOC, the commercial alignment of group resources
and subsidiaries.
Response:
• Planned and implemented integrated campaign to unveil the new
identity, consolidating group assets of 30 companies under ENOC
• Achieved top rating for visibility and stakeholder perception around
the new brand communication
© entourage 2014
Communication
Tools
Brief: Create a book launch event for the Ruler of Sharjah, commemorating the
landmark 30th anniversary of Sharjah International Book Fair, the region’s most
prestigious literary event
Response:
• Talk of town custom designed venue, 3D hologram and 360 degree projection
effects were leveraged to create an unforgettable experience among the VVIP guests
• Flawless execution led to unprecedented media coverage of the book launch event,
generating better than expected results on the overall investment
© entourage 2014
Communication
Tools
Brief: Create a solid corporate identity for
values of the conglomerate’s country partner
Jordan in line with heritage
Response:
• We delivered a powerful brand icon built on strong strategic approach
and creative thinking which fit the core values of the brand, interpreted in
contemporary terms and ready for the future
• Created a detailed brand book to outline the application of the fresh new
brand across all touch-points, both internal and external, generating great
excitement and positive action
© entourage 2014
Communication
Tools
Brief: Promote a successful Emiratization campaign in the healthcare sector
of Abu Dhabi
Response:
• entourage managed the most successful Emiratization campaign in Abu
Dhabi delivering double digit growth across the healthcare network
• Two times MENA Effie recognition for effective marketing, Guinness
World Records achievement for the largest awareness activity
© entourage 2014
Communication
Tools
Brief: Reveal the new identity of the iconic jewellery brand to its business
partners, securing long-term trust and brand loyalty
Response:
• Created a stunning new brand launch event, wow factor generated
overwhelming reception of the new identity and Damas vision of the future
• Highly rated by VIP attendees generating invaluable WOM among the
brand’s key stakeholders
© entourage 2014
Communication
Tools
Brief: In addition to managing key in-mall activation projects during Eid,
Christmas and Back to School seasons, the mandate was to deliver an
inspiring identity that will reposition brand Ibn Battuta Mall
Response:
• We created a series of superlative in-mall activation projects that triggered
record footfall during key seasons
• Strategic branding proposal was positively reviewed by mall management
© entourage 2014
Communication
Tools
Brief: Host an incentive based event to motivate Unifrutti leadership from around
the world, driving long-term performance of worldwide operations
Response:
• Hosted Middle East Event Awards recognized bespoke 4 day internal stakeholder
event, impressing top level executives from around the world
• Highly rated by each of the 250 attendees, reaffirming Unifrutti brand loyalty,
and collectively pledging to keep growing the brand’s leadership credentials
© entourage 2014
Communication
Tools
Brief: Present JTB credentials to the Saudi market and drive tourism numbers
Response:
• We leveraged cultural insights to present a strong creative campaign unique to
KSA target needs and aspirations
• Integrated campaign took advantage of multiple channels to engage the
target with the central idea of the campaign, driving brand visibility and results
© entourage 2014
Communication
Tools
Brief: Manage the brand’s CSR project series across all seven emirates during the
month of Ramadan, generating widespread awareness, building brand equity
Response:
• The most talked about CSR project of the brand was delivered across 30 days
of Ramadan, reaching more than a million impressions across WOM, social and
advertising channels
• Excellent ratings from brand auditors for efficient management of brand assets
© entourage 2014
Communication
Tools
Brief: Create a successful awareness campaign that will educate the public
while raising donation for Dubai Cares projects
Response:
• Our effective ideation led to an inspirational campaign that was the central
attraction at Dubai Mall for 30 days of Ramadan
• The creative execution of the idea and strategic media selection led to citywide awareness of brand Dubai Cares in addition to raising record funds for
worldwide projects
© entourage 2014
Communication
Tools
Brief: Reach retail, corporate and community stakeholders during Ramadan
with the right messages while engaging them with key brand assets creating a
platform for building long-term relationship
Response:
• Implemented a CSR series across all seven emirates, creating strong brand
impressions across all target segments
• Excellent feedback from attendees including internal stakeholders, creating
positive impression, beating expectations
© entourage 2014
Communication
Tools
Brief: Create a fresh identity for the largest vehicle registration brand in the
UAE and make it more recognizable to stakeholders
Response:
• As a result of in-depth research and insight development, we created a
logo mark that would go on to become a popular icon in the domain of
vehicle registration
• Flawless execution of the new brand identity across key centers and
corporate offices, repositioned Tasjeel as the category leader in terms of
brand visibility and reach
© entourage 2014
Communication
Tools
Brief: Represent UAE as a thought leader at the gathering of aviation authorities
from the region, deliver an unforgettable conference experience
Response:
• Impressive 3-day international conference was hosted generating excellent
feedback ratings from all top level attendees
• Achieved desired positive GCAA brand perception among participating
aviation authority representatives from the region and beyond
© entourage 2014
Communication
Tools
Brief: Define a clear brand identity and guideline in line with etisalat Group
brand architecture
Response:
• We engaged with top management and brand managers across etisalat
Group to identity and outline the vision for Tamdeed Projects, one of the
largest optical fiber network builder in the region
• This strategic study was then developed into a branding exercise, delivering
a strong distinguished presence for the service provider in the highly
competitive ICT sector
© entourage 2014
Communication
Tools
Brief: Launch of Central Park project, the most prestigious property of DIFC,
Dubai’s main business district, drive sales and create strong brand impression
among investors
Response:
• Meticulous design and flawless launch event execution driving widespread
buzz among investors, delivering better than expected spot sales
• Huge brand impression across traditional and digital media channels,
generating outstanding brand visibility and sales inquiries
© entourage 2014
Communication
Tools
Brief: Create a compelling brand identity for the first major retail development on
the Palm Island, Dubai
Response:
• A creative branding project was delivered encompassing legacy values of the
mother brand while creating an enduring impression with the new design
• Detailed brand book was presented to consistently apply brand values across
all touch-points
© entourage 2014
dubai
office 121, shafar investment building,
sheikh zayed road, next to v.w showroom,
p.o.box 37487, dubai - uae
tel: +971 04 33 888 34
fax: +971 04 33 883 40
email: [email protected]
amman
jeddah
riyadh
email: [email protected]
entourageintl.com
entouragemarketingandevents
entourageintl
entourage-marketing-&-events
entourageintl
entourageintl
thank
you
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