MEDIA KIT WHY VVV MAGAZINE? VVV magazine is a bi-annual print magazine that showcases the power of the image. At over 200 pages, each issue focuses on American culture: using single frame images, fashion and beauty shoots, and exclusive celebrity content. FASHION & STYLE Each issue is designed to be timeless, making use of classic minimalism at an oversized 10x13 size. This gives every issue a collectible, coffee table-art book ambiance. This increases value for the reader. BEAUTY Advertising is limited to premium positions, the choice of advertisers is selective, and each campaign is featured prominently. Advertorials will be used in the most innovative ways to be seamlessly tied into the magazine’s content. Cover stories highlight the latest blockbuster movies, music, and fashion collections. With feature profiles on rising Hollywood stars, young artists, young supermodels and legendary icons. Using only original content and images, these icons will be displayed in their best light. Exclustive content includes behind the scenes footage and outtakes. VVV Magazine presents previews of the season’s top collections from the world’s best designers. Each issue explores the diversity and beauty of the human face, while showcasing the talent of makeup and hair artists. CELEBRITIES SOCIAL REACH SOCIAL MEDIA FOLLOWING VVV Magazine promotes features, interviews, covers, and advertiser related content on Facebook, Instagram, and Twitter. ISSUE RELEASE PARTY Each issue is introduced by a launch party hosted in Los Angeles and New York City. Parties include a celebrity red carpet with a step and repeat banner, hosted bar, with entertainment by reknown DJs. These events greatly increase social media followeras well as magazine sales. ANNIE LENNOX DEMOGRAPHICS CIRCULATION 30,000 issues in the US. National distribution on newsstands through Speedimpex, carried at museums, specialty hotels, and subscription based. AGE 18-20 is 10.0% 21-24 is 35.5% 25-34 is 36.4% 35-44 is 10.2% 45+ is 7.9% 18-34 is 81.9% Median Age is 29 SEX Male/Female is 30%/70% EDUCATION College is 80.5% Graduate School is + 45.2% OCCUPATION Professional is 91.7% Full-Time is 80.0% Student is 10.0% MARITAL STATUS Single/Never Married is 73.0% HOUSEHOLD INCOME Under $120,000 is 3.1% $120,000 - 139,999 is 28.3% $140,000 - 149,999 is 31.2% $150,000+ is 37.4% Average HHI is $143,700. SHOPPING Shopped In The Last 10 Months Specialty Boutiques is 95% Department Stores is 90% Catalogs is 70% Have Purchased Online is 42% READERSHIP 171,000 5.7 Per Copy CINDY CRAWFORD CONTENT PUBLISHED BI-ANNUALLY. RATES: Full page four color* Rates are net, commissionable at 15% to recognized advertising agencies. 4C / 1Pg 1x $12,500 2x $11,250 3x $10,000 4x $8,750 C2 / Pg1 Open Rate $23,000 C3 Open Rate $16,500 C4 $18,000 Space Spring Summer Dec 8 Fall Winter Jul 9 No bleed charge or frequency discounts on cover positions. Call for specs on gatefolds and special units. Competitive separation cannot be guaranteed from cover 2 through last table of contents. There is a $500 production charge per page of film if digital files cannot be submitted. DATES: Issue TERMS: Net 30 days. Materials On Sale Dec 20 Jul 20 Mar 15 Oct 15 There is a $2,000 fifth color charge per page. A $2,500 charge for metalic colors per page. INSERTS: 11,000 Net per 2 sided leaf; production cost 2,500 flat fee on all inserts. CANCELLATION POLICY: Inside advertising is non-cancellable 15 days prior to space close. Orders for all cover positions are non-cancellable. Insertion orders for cover positions are due 60 days prior to space close. Supplied inserts are non-cancellable 60 days prior to space close. PRINT PRODUCTION SPECS Spread: Trim: 20.5” x 13.5” Bleed: Add .125” on all 4 sides. Live Area: .25” from trim Single page: Trim: 10.50” x 13.5” Bleed: Add .125” on all 4 sides Live Area: .25” from trim Printing: Offset Binding: Perfect bound Digital specifications* Electronic transfer preferred. Acceptable media: CD, DVD, & electronic transfer* Acceptable file formats: JPG, TIF, EPS, INDD, AI, PSD Separation: CMYK Resolution: 300 dpi Screen and printer fonts in must be included with file or outlined. VVV will not be held responsible for any ad materials that are not prepared exactly to these *Various telecommunication options available. Please contact [email protected] for more information.
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