Document 402839

Mahogany Opera Group launched in 2014, bringing together The Opera Group and Mahogany Opera.
Mahogany Opera Group is the UK’s leading opera company specialising in contemporary and new
work. We tour three productions a year across the UK and internationally.
Our vision is for opera to sit in a broad cultural context and be widely accessed. Our mission is to
stretch the boundaries of what opera can be and who it is for. The ‘who it is for’ is crucial to our
vision. We are committed to sharing our work with a broad and diverse audience and to attracting
new audiences to opera by making innovative, cross-genre work that can tour flexibly and
The company is about to embark on a new business plan for the periods 2015-18, with an exciting
new vision. This offers an opportunity for an experienced marketing professional to take the lead on
developing a strong and diverse audience for the work and the art form.
The marketing manager will plan and deliver all marketing activity and audience development and
oversee all other communications such as PR. The ideal candidate will have a successful track record
of delivering projects, alongside more general campaign management and planning experience.
Excellent people management and communication skills are also essential.
 Devise and deliver all marketing activity for three productions per year, briefing and working
with graphic designers, photographers and film makers to produce effective and dynamic
marketing campaigns
 Manage annual marketing budget, maintaining tight control of expenditure
 Build effective relationships with venue marketing departments in order to increase
 Manage special marketing and audience development campaigns
 Liaise with venues regarding data collection and analysis, aiming to have a data sharing
agreement in place with all venues
Recruit and manage freelance PR managers or PR companies to deliver PR on each project, to
maximize the company’s profile locally, nationally and internationally
 Design and manage a digital strategy for the organization including maintaining the website,
monitoring web stats and improving SEO
 Develop and maintain a strong social media presence, gathering content from rehearsals,
workshops and performances
 Gather copy and design monthly e-newsletter
 Manage the mailing list
Audience Development
 Alongside the Artistic Director and Executive Producer, work in partnership with venues to plan
and implement an effective audience development strategy to increase, maintain and diversify
our audience
 Work with external agencies to survey audiences and analysis data, contributing towards our
annual evaluation and to inform future marketing strategies
 Monitor audience development targets as set out in the business plan
 Oversee production of corporate print
 Ensure our branding guidelines are adhered to in all communications
 Keep abreast of industry product and marketing trends, including other arts organisations and
arts industry promotional activity.
Responsible to: Executive Producer
Salary: £30,000 per annum pro rata
Hours: Part-time - two days per week
Start date: January 2015
Probationary period: Six months from the first day of appointment
Notice period: 4 weeks within the probationary period and thereafter 3 months
Holiday allowance: 4 weeks paid leave per year in addition to statutory holidays
Office: Mahogany Opera Group has an office on the Strand Campus at King’s College London
 Significant experience of devising and implementing successful strategic marketing campaigns in
collaboration with venues and other partners
 Ability to manage and develop good relationships with venues, agencies and other partners
 Fluent writing skills across a range of outputs: copy for publicity materials, web content and
social media
 Excellent communication skills - you will be confident in representing the company at all levels
 Strong budget management
 Ability to work under pressure to tight deadlines, to work on your own initiative with minimum
supervision and as part of a team
 Excellent IT skills
 A knowledge of contemporary music and/or theatre practice
 Experience of marketing for touring productions
 Experience of working with databases and website software
Personal qualities
 Organisation - you will be an organised person with a keen eye for detail
 Enthusiasm - you will have a passion for developing audiences for the work we do and the ability
to communicate that enthusiastically to partners
 Commitment – you will understand and fully support our mission and purpose, advocating
strongly on behalf of the organisation and creating opportunities to extend its reach
Please submit the following:
 Cover letter detailing your interest in the post including specific examples of how you meet the
person specification.
 Current CV.
 Company Equal Opportunities Monitoring Form (sent with this pack).
31 October 2014
17 November 2014
Send/Deliver to:
Mahogany Opera Group
King’s College London
The Strand
[email protected]
[put ‘Marketing Manager Application’ in the subject line]
Further information:
Alison Porter, Executive Producer, Mahogany Opera Group on 020 7848
7314, [email protected];