MARKETING MANAGER Mahogany Opera Group launched in 2014, bringing together The Opera Group and Mahogany Opera. Mahogany Opera Group is the UK’s leading opera company specialising in contemporary and new work. We tour three productions a year across the UK and internationally. Our vision is for opera to sit in a broad cultural context and be widely accessed. Our mission is to stretch the boundaries of what opera can be and who it is for. The ‘who it is for’ is crucial to our vision. We are committed to sharing our work with a broad and diverse audience and to attracting new audiences to opera by making innovative, cross-genre work that can tour flexibly and economically. The company is about to embark on a new business plan for the periods 2015-18, with an exciting new vision. This offers an opportunity for an experienced marketing professional to take the lead on developing a strong and diverse audience for the work and the art form. The marketing manager will plan and deliver all marketing activity and audience development and oversee all other communications such as PR. The ideal candidate will have a successful track record of delivering projects, alongside more general campaign management and planning experience. Excellent people management and communication skills are also essential. RESPONSIBILITIES Marketing Devise and deliver all marketing activity for three productions per year, briefing and working with graphic designers, photographers and film makers to produce effective and dynamic marketing campaigns Manage annual marketing budget, maintaining tight control of expenditure Build effective relationships with venue marketing departments in order to increase audiences Manage special marketing and audience development campaigns Liaise with venues regarding data collection and analysis, aiming to have a data sharing agreement in place with all venues PR Recruit and manage freelance PR managers or PR companies to deliver PR on each project, to maximize the company’s profile locally, nationally and internationally Digital Design and manage a digital strategy for the organization including maintaining the website, monitoring web stats and improving SEO Develop and maintain a strong social media presence, gathering content from rehearsals, workshops and performances Gather copy and design monthly e-newsletter Manage the mailing list Audience Development Alongside the Artistic Director and Executive Producer, work in partnership with venues to plan and implement an effective audience development strategy to increase, maintain and diversify our audience Work with external agencies to survey audiences and analysis data, contributing towards our annual evaluation and to inform future marketing strategies Monitor audience development targets as set out in the business plan General Oversee production of corporate print Ensure our branding guidelines are adhered to in all communications Keep abreast of industry product and marketing trends, including other arts organisations and arts industry promotional activity. TERMS AND CONDITIONS Responsible to: Executive Producer Salary: £30,000 per annum pro rata Hours: Part-time - two days per week Start date: January 2015 Probationary period: Six months from the first day of appointment Notice period: 4 weeks within the probationary period and thereafter 3 months Holiday allowance: 4 weeks paid leave per year in addition to statutory holidays Office: Mahogany Opera Group has an office on the Strand Campus at King’s College London PERSON SPECIFICATION Essential Significant experience of devising and implementing successful strategic marketing campaigns in collaboration with venues and other partners Ability to manage and develop good relationships with venues, agencies and other partners Fluent writing skills across a range of outputs: copy for publicity materials, web content and social media Excellent communication skills - you will be confident in representing the company at all levels Strong budget management Ability to work under pressure to tight deadlines, to work on your own initiative with minimum supervision and as part of a team Excellent IT skills A knowledge of contemporary music and/or theatre practice Desirable Experience of marketing for touring productions Experience of working with databases and website software Personal qualities Organisation - you will be an organised person with a keen eye for detail Enthusiasm - you will have a passion for developing audiences for the work we do and the ability to communicate that enthusiastically to partners Commitment – you will understand and fully support our mission and purpose, advocating strongly on behalf of the organisation and creating opportunities to extend its reach HOW TO APPLY Please submit the following: Cover letter detailing your interest in the post including specific examples of how you meet the person specification. Current CV. Company Equal Opportunities Monitoring Form (sent with this pack). Deadline: 31 October 2014 Interviews: 17 November 2014 Send/Deliver to: Mahogany Opera Group 23-SWB King’s College London The Strand London WC2R 2LS Email: (preferred) [email protected] [put ‘Marketing Manager Application’ in the subject line] Further information: Alison Porter, Executive Producer, Mahogany Opera Group on 020 7848 7314, [email protected]; www.mahoganyoperagroup.co.uk.
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