Thursday 20 November 2014 Brussels China’s new consumption patterns WORKSHOP

Thursday 20 November 2014
China’s new consumption patterns
China’s new consumption
China is expected to account for about 20 percent of global
luxury sales in 2015, and in less than a decade, more than
three-fourths of China’s urban households will approach
middle-class status on a purchasing-power-parity basis. Over
the last three decades of economic reforms and opening,
collectivism and egalitarianism have slowly given way to
a stress on individuals both at ideological and broader social
levels. The dynamics of the relationship between the state
and markets have been shaping specific patterns of desires
and consumption in post-Mao China. The Chinese way of
life is changing rapidly but significant economic and
demographic differences across China persist.
It is indeed key that European companies, and all actors
concerned, understand the challenges ahead, in order to
be able to seize the opportunities offered by China’s
demographic and socio-economic transition. The
workshop will thus offer a comprehensive sociological
and market oriented analysis of recent and future
developments of Chinese consumer practices.
of the workshop
8:45 - 9:15 : Welcome coffee
9:15 - 09:30 : Welcoming speech by Pierre DEFRAIGNE
Executive Director, Madariaga – College of Europe Foundation
9:30 - 10:00 : Eric FLORENCE
Professor, University of Liège
«Contextualizing Consumption in Postsocialist China»
10:00 - 11:00 : Gilles GUIHEUX
Professor, University Paris Diderot - Paris 7
«Consumption and social stratification in urban China»
11:00 - 11:15 : Coffee break
11:15 - 12:15 : CHU Rongwei
School of Management, Fudan University
Consumer empowerment and activism are on the rise,
e-commerce and social media platforms play an increasingly
crucial role, while president Xi Jinping has launched an “antiluxury and anti-extravagance” campaigns as part of the
fight against corruption. Many of the following trends are
typical of rapidly industrialising countries: rising incomes,
urban living, better education, postponed life stages, and
greater mobility. However, other factors, such as the one
child policy and marked economic imbalances between
How are class and social stratification related to consumption
practices and patterns?
Which are the econmic, societal, and demographic changes
that are shaping Chinese consumer profiles and spending
15:45 - 16:00 : Coffee break
«Chinese migrant workers: a new consumer market?»
12:15 - 12:45 : Q&A
---------------------------------------------------------12:45 - 13:45 : Lunch
---------------------------------------------------------13:45 - 14:45 : Ann-Sophie LEEMAN
Product & Marketing Manager at Lamett China
«Brand Positioning in Chinese markets»
14:45 - 15:45 : Ed SANDER
China Digital Marketing Blogger & Lecturer
«The Chinese Online Consumer»
16:00 - 16:50 : Pierre DHOMPS
CEO Energie 7 International
Author of «Réussir en Chine ? L’expérience d’une
«longue marche» de 30 ans» (L’Harmattan, 2014)
«Market trend for luxury goods in China»
16:50 - 17:30 : Q&A
China’s new consumption
practical information
Venue : Madariaga – College of Europe Foundation
Avenue de la Joyeuse Entrée 14, box 2
B-1040 Brussels
Metro : Line 1A/1B SCHUMAN
Participation fee : 50 euros
Registration :
Please fill in the online form
Your subscription will be considered firm after payment receipt
on the bank account mentioned hereunder :
BNP Paribas Fortis / 45, avenue des Arts. 1000 Brussels
IBAN : BE78 2100 3740 6686
with notice «China consumption workshop»