LAVA introduces Iris Fuel Series Smartphones

LAVA introduces Iris Fuel Series Smartphones
Announces the launch of Iris Fuel 50 with a whopping 3000 mAh Li-Polymer battery
capable of lasting for up to 1.5 days without charging priced at Rs 7799/-
New Delhi, India, October 31, 2014: LAVA International Limited,
a fast growing company in the mobile handset industry, today
announced the launch of its new smartphone series – Fuel under
the Iris sub brand. The super-efficient smartphones under this
series are specially designed to last for long working hours
without the need of frequent charging. The first smartphone to be
introduced under this series is Iris Fuel 50, a smartphone with
long battery backup.
Key features of LAVA Iris Fuel 50
With the launch of Iris Fuel 50, Lava aims to solve the problem of
frequent charging for heavy smartphone users. With
smartphones dwelling deep into our lives, users are taken aback
by their smartphone’s low battery capacity. This has also given a
rise to substantial increase in the uptake of power banks.
Today’s consumers are very independent, aware and like to stay
updated. Especially, students and working professional rely on
their smartphones for regular information search, gaming, audio &
often forget to charge mobile phones due to their busy schedules.
3000 mAh Li-Polymer battery
Double tap to wake up screen,
drawing gestures support
Runs on the Android Kitkat 4.4
8MP AF primary rear camera with
BSI-II sensor and 2MP FF
secondary front camera
8 GB Internal memory
(expandable upto 32 GB) + 1 GB
1.3 GHz Quad Core Processor
5 inch FWVGA IPS display with
scratch resistant Asahi Dragontrail glass
video playing, working on the go and
A low battery alert panics these heavy mobile users who can’t stay without their mobiles for even a short
period of time. That is where Iris Fuel 50’s 3000 mAh battery comes to action and powers their mobiles
continuously for 1.5 days without charging again.
Besides battery, this phone is equipped with a variety of gesture driven features that makes it user
friendly. For instance, the user may double tap the screen to wake up from sleep mode, the user may
draw certain letters on the display in sleep mode and link these with one of the various tasks within the
device. For example, the user may just draw “C” to open up camera application, draw “M” for music
application so on and so forth. All these are customizable and the user can set these up based on his
On the hardware side, Iris Fuel 50 which features 5 inch FWVGA IPS display with scratch resistant Asahi
Dragon-trail glass protection. It has 1.3 GHz Quad core processor and 1GB RAM. It comes with 8GB
internal memory which is expandable up to 32 GB. It is a dual SIM phone that supports 3G in one of the
SIM slots.
The phone has 8MP AF primary rear camera with BSI-II sensor for taking great pictures and 2MP FF
secondary front camera for selfies. The smartphone runs on the latest Android KitKat 4.4 & is FOTA
Commenting on the launch of the new series, Mr. Hari Om Rai, Chairman & Managing Director, LAVA
International said, “Lava as a company has always endeavored to offer superior quality products at an
appropriate price to empower people to do more and be more. Amidst the hardware progression that has
happened ever since smartphone category was introduced, battery has remained a cause of concern with
the users throughout. As smartphones are increasingly becoming a very integral part of our daily lives
and drive a lot of tasks for us, we need devices that are able to support heavy usage without having the
need to carry power banks for frequent charging. Lava’s product development and R&D team worked on
this insight and with our new Fuel series of smartphones we will address just that. Lava has launched the
1 smartphone in this series, Iris Fuel 50 and shall soon come up with more products at different price
points in this series. ”
Starting from October 31, 2014, Iris Fuel 50 will be available in black colour in retail outlets across India at
Rs. 7799/For more information, please visit
For more updates on these exciting products, follow Lava Mobiles on Facebook and Twitter.
About Lava International Limited
LAVA International Ltd established in 2009, is amongst the top Indian brands in the mobile handset
industry. As a brand that strives to understand customers’ requirements deeply and has a complete inhouse R&D center to convert those needs into products, Lava brings in products that offer superior value
through good quality and best-in-class features at an affordable price. Headquartered in New Delhi, India,
the company has offices in Mumbai, Hyderabad, Kolkata, and abroad.
For media queries please contact:
Nikunj Kewalramani
[email protected]
Ananyaa Banerjee
[email protected]