Energy Drink Preference: Feasibility Report Introduction • 51% of college students surveyed reported they have consumed greater than one energy drink per month • We conducted our own study using 4 of the top selling energy drinks on the market • The students rated each drink based on taste, flavoring, and overall preference Introduction continued • Our results showed that Red Bull out performed its competitors • It was rated highest in all 3 categories mentioned • Students also mentioned that Red Bull was great for the price, as well Methods for Evaluating the Options We tested 4 energy drinks - Red Bull - Monster - Amp - Rockstar Methods for Evaluating the Options Continued • Each product was blind taste-tested based on flavoring and sugar content • Considered taste, price, nutritional value, and effectiveness • Also considered price Methods for Evaluating the Options Continued Amp = $1.50 Monster = $2.50 Rockstar = $3.00 Red Bull = $3.00 Results of the Evaluation • The following charts are based on 10 participants • Rating system was based on sugar content, flavoring , and best tasting • Ratings for sugar content and flavoring were 0-50 (50 being highest) • Ratings for best tasting were 0-10 (10 being highest) Taste Test Results Monster Rockstar Sugar Content Flavoring Red Bull AMP 0 5 10 15 20 25 30 35 40 45 Voted Best Overall Voted best overall Monster Rockstar Voted best overall Red Bull AMP 0 1 2 3 4 5 6 Evaluation Summary Option Cost Flavoring Sugar Content Voted Best Overall Amp $1.50 39 39 2 Red Bull $3.00 41 43 5 Rockstar $3.00 34 30 0 Monster $2.50 35 38 3 Nutritional Value • Nutritional facts on all four options are based on an 8 oz. energy drink can. • Guarana is a high concentration of a caffeine plant. • Taurine on the other hand is a good source of antioxidants that are also found in meat and fish. Amp Energy Rockstar Original Calories 70 Calories 140 Sodium 65mg Sodium 40mg Sugar 29g Sugar 31g Caffeine 71mg Caffeine 80mg Guarana 0mg Guarana 25mg Taurine 10mg Taurine 1000mg Red Bull Monster Calories 160 Calories 100 Sodium 200mg Sodium 180mg Sugar 27g Sugar 27g Caffeine 80mg Caffeine 80mg Guarana 0mg Guarana 0mg Taurine 1mg Taurine 1000mg Price Differentiation • Costs of Red Bull and Rockstar resulted on an average of $3.00 per 8 oz. can • Amp Energy is the cheapest of its competitors at $1.50 per 8 oz. can • The mid-priced energy drink was Monster at a price of $2.50 per 8 oz. can • Research was shown that buyers are likely to buy a drink based on flavoring Side Effects Amp: • Amp energy drink has shown minimal side effects due to no traces of guarana • Amp causes little to no jitters Red Bull: • Showed minimal side effects with no crashing from buyers and from no traces of guarana • Lack of headaches, nervousness, and anxiety when consumed Side Effects Rockstar: • This energy drink has shown the largest amount of negative side effects when it comes to health reasons • This is the only option that contains any amount of guarana Monster: • Research has shown that Monster Energy Drink causes individuals to crash once the energy has ended. • Although the crashes do occur, the nutritional value is far less unhealthy compared to its three competitors • Monster is the second leading energy drink, following Red Bull, pertaining to side effects. Conclusion • Based on our research and criteria, we have found Red Bull as the top competitor out of the four options • Red Bull provided the largest amount of gained energy and there was little-to-no negative side effects • Although, both the sodium and calories count was the highest when comparing all the nutrient facts Conclusion Continued • Monster was the second pick within the blind survey with a lower amount of calories and caffeine • Rockstar resulted in the most negative feedback on the blind taste-testing. Also contains the harshest amount of ingredients that cause an increase in crashes and jitters • Amp proved to be the healthiest option of the four Recommendation • Our recommendation of the four tested energy drinks is Red Bull • If an individual is looking for a quick energy boost and minimal effects of crashing, Red Bull is at the top of the list • Red Bull will provide the longest-lasting energy, while providing a great tasting beverage. The End Everyone Have an Awesome and Safe Break!!!
© Copyright 2018