WWW REDEFINED: Exploring the world of webinars and webcasts WORKSHOP OVERVIEW Introductions and survey results Getting started Case studies Virtual volunteer training @ Princeton Online lectures @ Penn Hosted web chats @ MIT Group discussion GETTING STARTED Choosing a platform Determining content and format Determining audience and access Creating Staffing a marketing plan and funding your program Assessing program impact VIRTUAL VOLUNTEER TRAINING @ PRINCETON: CREATE & MANAGE CONTENT • In the “Text Editor” window, delete extra HTML code and add text as needed. • Click on “Preview Text” button to proof your work. COMMITTEE ON REGIONAL ASSOCIATIONS: YOUR REGIONAL ASSOCIATION TREASURY HOW TO FUND, MANAGE AND NOURISH IT PETER NOYMER ’88 APRIL 12, 2011 ISSUES WE ARE CONSIDERING When does the medium become the message? Online literacy– What efforts do we make to include all alumni? To what extent can online alumni to alumni outreach be conducted without staff intervention? ONLINE LECTURES @ PENN ONLINE LECTURES @ PENN Attendance 415 attendees/750 registrants for 8 webinars Average 50 attendees per webinar (50-60% attrition) Survey attendees and non-attendees Qualitative feedback “…a delightful and insightful way to spend lunch.” Video downloads HOSTED WEB CHATS @ MIT Hosted chats, no audio or video via Parachat ($250 for 60 days) up to 200 participants. http://www.parachat.com/ Sample post chat transcript: https://alum.mit.edu/parents/ParentResources/chat SmarTrans training for volunteers: Camtasia Studio Electronic Version 6.0. http://techtv.mit.edu/collections/mitalumniassociati o/videos/7103-event-mangement-tutorial Pros Limitations WebEx (MIT account) Lots of advanced features and excellent customer support Compatible with range of operating systems including Windows, Mac, Linux, UNIX Supports many more participants than GotTo Meeting Capability for 3G smartphones to connect to meetings as well. Remote desktop control which allows attendees to control the presenter’s desktop and desktop broadcasting. Allows for audio to be transmitted via telephone or VoIP GoTo Meeting simple and intuitive interface User friendly Supports up to 16 participants including the host Competitive pricing. Free 30 day trial and a competitive flat rate offers unlimited usage. Allows for audio to be transmitted via telephone or VoIP. Excellent customer support. Notes installing the Web Ex client on computer is troublesome to some especially if the person is not technical. WebEx’s free trial is shorter than GoToMeeting’s 30 day trial (we used MIT’s free version) Some features not too intuitive Lack of support for Linux platform-- GoToMeeting only supports Mac and PC – some alumni who use Linux complain Lacks in features compared WebEx. No webcam video support; lack of mobile device support For a light and fast web conferencing product, GoToMeeting is a good option. For those who require more features and compatibility with Linux, Solaris, or Unix, WebEx seems more appropriate. DISCUSSION QUESTIONS Are video interfaces value added? How to moderate audience participation? To record or not to record? How to maximize audience interaction (and maintain audience attention)? How to create virtual component to live events (and vice versa)?
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