Introduction of SPORTSCN 2011.11 Who is sportscn？ SOCCER COMMUNITY CHINA SOCCER BASKETBALL GOLF TENNIIS OTHERSPORTS WEIBO(MINI BLOG) •Founded in 2000,with 11 year experience in sport website •Committed to provision of high quality professional sport service •Worldwide coverage, particularly all around soccer,basketball,golf and tennis informaiton •Sport community consisted of 1million sport fans •2.5 million quotes in Google and Baidu GYM LOTTERY VEDIO DATA LIVE SCORE GAMES Data talks Per day PV： 4M Per day UV： 60k Registered Uesr： 1M Active User： 600k Time on site： 6.6Min A leading position in the industry based on power to excel One of the first to set up professional sport websites, leader in the industry *Source: CNZZ turnover, 2011 Key words Covering key cities and tier 1 cities, coastal areas and economically developed regions. Age Education 86.5% of all users aged at 18-35, 66% of them above 25. More than 75% users have educational levels of university or higher, 10% of which are post graduates. Income 56.2%users have a monthly income above RMB5,000, who will be key consumers within 10 years. Tier 1 More than 80% users in tier 1 cities in the conuntry and abroad. Occupation Managers and staff workers consisting 80% who are active followers of brand consumption. Brand loyalty Fashion Buyers who are our users in other websites nearly buy first line brands only (80%). The platform of fancy fans,guiding place of sport information and service,a place to connect sport and fashion. What can I do here？ LOGIN NEWS Surfing Live broadcasting Comments Transfer of Weibo Online interactivity Offline friend making DATA Live scores Data bank Joint buying Expert recommending Sharing resource Online communication LOTTERY Lottery buying Staking Data analysis Match results Win prizes Enjoy participation GOLF community Score raising Event organization Community tour Friend searching Live broadcast Merit management blog, creating group, photoes Match promotion Friendly sharing Sharing fun and making friends We share information, interest, fun, emotion and passion here, and more… Structure of lottery channel • 分析推介 Analysis • 官方公告 Anouncement • 玩法规则 Rules Information Data bank • 网上购买 Online purchase • 电话购买 Telephone buying • 手机购买 足彩 资讯 购彩 平台 数据 大全 名家 交流 • 亚欧大全 Asia and Europe • 图表走势 Trends • 开奖查询 Inquiry Buying through mobile phone Buying platform Expert recommendation • 单场推介 • 分析文章 • 合买方案 Single recommendation Forecasting Joint purchase proposal 6 Lottery Channel Buying Platform Clear and easy to operate, safe account, convinient and efficient account payment, SMS note Joint Purchase Expert analysis and recommendation, joint purchase proposal and implementation Lottery Channel Information Prize inquiry National center announcement Analysis from other sites 500 information per day Information from HKG and Macao Advisers Expertise from program producer, live match commentator, European operator, column writer, sports journalist, etc. Lottery Channel Data bank Strong data bank on all Asia and Europe, plus analytical charts and categorization, playback, trends,etc. Unique Selling Points www.sportscn.com 10 What we can do special 1. Original content • sports news, data and stories edited by professional editors • integrate existing contend, photos and videos for special market campaign • copywriter for clients to link their brand with pointed sports section 11 What we can do special 12 What we can do special EVIAN on sportscn.com Special topic Professional Tennis news link with Evian brand Evian tennis news special created by sportscn editors What we can do special Combined with videos, news, pictures and products to promote Evian during the event. Evian's online activities Evian's online activities Promotion Example: 2011 Shanghai Masters shows the total number ： Evian's online activities 13500000 PV How many people saw: Home page Tennis channel Topic news 4194000 UV 10980 people enter the acticity What we can do special 2. Online interactive campaign design • Experienced team to create tailor-made online interactive project, team includes editor, copywriter, Tech, designer and project coordinator. • Good cooperation relationship with sports industry in China, our long-time partner include sports bureaus, leading search engines, portal sites, sports fan clubs, sports weibo, 16 17 What we can do special professional editors and technical, design team 18 What we can do special Rolex on 2011 Shanghai Masters Special topic Through the newsflash and fastest match data to show the demands of Rolex 19 What we can do special Sportscn reporters guarantee high quality and effectiveness of information in the field 20 What we can do special Promotion achieved very good effect Dissemination effect： 2-3% CTR and participation What we can do special Interactive project – 题目以每天比赛中球员可能出现的技术数 据或比赛中有趣的事物展开 – 每日两题 上午和下午时段分别出一道题 – 每日在参加答对题者当中抽取一名幸运用 户，给予赞助商奖品 – 赛事结束后，参与竞猜的用户还有机会参 加1名总冠军奖和30名幸运奖的抽奖活动 Interactive project Daily question – 题目围绕本次赛事和赛事历史展开 – 每日一题 – 答对者就有机会参加每日一名幸运用户的 抽奖 – 赛事结束后，答对全部问题的用户还有机 会参加1名一等奖2名二等奖3名三等奖的 抽奖活动 What we can do special 3. Online and offline interactive • Media partner with government sports bureaus and lots of sports (both professional and amateurish) events in Shanghai • Skilled to organize online fans actively participating offline sports game, including weekly football match, basketball game and bi-weekly golf game 24 高尔夫直播系统 Online interactive 高尔夫直播系统 高尔夫比分直播 业余比赛自助直播系统 球队成绩记录系统 球队成绩分析功能 在线评论和分享功能 What we can do special Offline interactive CHINA MEDIA GOLF CLUB SPORTSCN GOLF CLUB 26 What has sportscn.com done? • Successful joint report of Sydney Olympic Games in 2000 with Xinhua news agency • Joint report of FIFA World Cup in 2002 with Titan Sports • Starting provision of video service from 2004 through cooperation with global media partners • Joint report of FIFA World Cup in 2006 with goalchina, resulting in second largest coverage next to Sina. • Record breaking joint report of Olympic Game Beijing in 2008 with Titan Group • Successful all around report of FIFA World Cup 2010 in South Africa. • Successful report of Asian Game in Guangzhou in 2010. 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