Melisa Anderson Alex Amber Vivian Based in Finland Employ nearly 130,000 people in 120 countries 38% of market share in 3rd quarter of 2009 Number one in the world for cell phone sales Started as a paper mill in 1865 Near bankruptcy after World War One-joined with rubber works and cable works First electronic device-pulse analyzer Kept diversifying product line-eventually producing radios, TVs, and computers 1992-changed strategy and focused only on telecommunications Economy People are saving money-spending less 2009 first quarter cell phone sales down 8.6% from a year ago Households omitting landlines-using only cell phones Barriers to enter are high Fierce competition Companies struggling to expand Nearly billion people own a cell phone Motorola went from 2nd largest to 5th largest in 2007 Health risks are threatening to industry as a whole No proven facts that cell phones cause cancer On-going studies conducted Nokia has ten series of cell phone; eight of them are used Symbian operating system. all models in N series and E series are used Symbian S60 OS Nokia Corporation purchased Symbian, Ltd in 2008 High quality and solid shell The funny Nokia 1100 Nokia’s market share in North America is only 10 percent. Firstly, Nokia didn’t have so much advertisement in America Secondly, more than 90% of Nokia’s cell phones are in GSM net. Thirdly, Nokia’s designs are not suitable for American customers. The last but also the most important reason is telephone services providers. Nokia in T-mobile Smartphone is the future trends of cell phone. The future trends of Smartphone are Touch Screen Smartphone and QWERTY Keyboard Smartphone. High price, high quality, high tech and numerous functions but also mean high profits. It is reported that Nokia’s market share of Smart phone was 35% in the third quarter of 2009. Although an unlocked Iphone’s price is more than $700 dollars, but customers could only spent $199 dollars buy an Iphone with two years AT&T services. Great Reputation New Attempts New Competitors Great Advantage on Market share The Emergence of Competitors Intellectual Property Disputes Concern on Expanding Business Outmoded Ineffective Losing Design Cooperation with Operator the Smart Phone Market Nokia in China -3G market -Domestic Competitors Nokia in India -Accusation of After Service -Walkout April 1，1976 Steve Job，Steve Wozniak & Ronald Wayne Cupertino, California, United States Revenue: US$32.48 billion (FY 2008) Net income: US$ 4.83 billion (FY 2008) Employees:35,000 (Q1 FY 2009) Products iphone (January 9, 2007) Strength 1.Operating system 2.Design 1928 Paul Galvin & Joseph Galvin Headquarters: Schaumburg, Illinois, United States Revenue: US$ 30.146 billion (2008) Net income: US$ -4.244 billion (2008) Employees:64,000 (2008) 2006 current situation 1938 Lee Byung-chul Headquarters: Samsung Town in Seoul, South Korea Revenue: US$ 173.4 billion (FY 2008) Net income: US$ 10.7 billion(FY 2008) Employees: 276,000 (Q1 FY 2009) Marketing Strategy Sports marketing •1988 Seoul （24th） •1998 Nagano（18th winter ） •2000 Sydney （27th） •2002 salt lake city（19th winter ） •2004 Athens （28th） •2006 Turin （20th winter ） •2008 Beijing （29th） Enhance Cooperation with Operators in North America Smart Phone Market Learn from Competitors Enhance Cooperation with Operators Changes on Operation System Meet Consumer’s Needs Diversity Any questions? Thank you!
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