Media Kit 2014 crossmedia TRADE MAGAZINE WEBSITE bba-online.de DOSSIER NEWSLETTER FORUM Contacts In house Contents TRADE MAGAZINE Media brand Portrait Circulation and distribution Analysis Readership Analysis Editorial calendar Rate card Formats and technical details Event DIGITAL Newsletter Download database Dossier Website Webinar Crossmedia Arcguide 3 5 5 6 7 11 15 16 17 19 20 21 23 24 26 Account Manager Katja Hanft Phone +49 711 7594-538 [email protected] Order Management Petra Breuer Phone +49 711 7594-312 [email protected] Konradin Medien GmbH Ernst-Mey-Straße 8 70771 Leinfelden-Echterdingen Germany Fax Advertising Dept. +49 711 7594-1364 Local contacts Hamburg, Schleswig-Holstein Bremen, Lower Saxony (apart from Postcode 49) Verlagsbüro Köncke GmbH Hans-Jürgen Köncke Pappelbrink 54 30657 Hannover Phone +49 511 79009901 Fax +49 511 79009902 [email protected] Westphalia, Lower Saxony Postcode 49 Kommmedia GmbH & Co. KG Hubert Möller Heinrich-Püts-Straße 20 33378 Rheda-Wiedenbrück Phone +49 5242 98104-0 Fax +49 5242 98104-19 [email protected] Rhineland, Bergisches Land, Ruhr WMS Werbe-Medien-Service Unterfeld GmbH Ulrich Unterfeld Benrodestraße 45 40597 Düsseldorf Phone +49 211 6502380 Fax +49 211 714650 [email protected] Hesse, Rhineland-Palatinate, Saarland, Thuringia, Saxony MEDIENplus... Medien+Kommunikation Thorsten Maaß Idsteiner Straße 78 65232 Taunusstein Phone +49 6128 75236 Fax +49 6128 75238 [email protected] Baden-Wurttemberg, Swizterland GuTe MEDIABERATUNG Gunther Teufel Stuttgarter Straße 42 71701 Schwieberdingen Phone +49 7150 3502-3 Fax +49 7150 3502-45 [email protected] Bavaria, Austria Mediaberatung Süd Robert Macher Wasserweg 7 90559 Burgthann Phone +49 9183 952-44 Fax +49 9183 952-45 [email protected] France, Benelux, Italy IFF media ag Carla Stahel Emmersbergstraße 1 CH-8200 Schaffhausen Phone +41 52 63308-87 Fax +41 52 63308-99 [email protected] 2 Media brand Product know-how The practical product and systems knowledge gives architects and civil engineers the necessary consulting competency for dealing with clients/ investors, specialist planners and specialist tradesmen. According to the agla a+b readership survey 2012, 58 % of bba readers state that bba is important to them because of the products and product applications presented Consulting and decisionmaking competency A high percentage of bba readers act as decision-makers and consultants when it comes to selecting products and systems. A few examples*: Damp-proofing and waterproofing of buildings Roofs, flat and pitched Heat and cold insulation Doors/gates/entrances Interior walls/partition walls/ drywalls Heating/air-conditioning/ ventilation Concrete construction/ concrete structures 98% 99% 98% 98% 97% 91% 96% *(Source: agla a+b readership survey 2012) In addition, 66 % of bba readers are entrusted with the responsible function of ITT/awarding of contracts*. Thanks to the editorial concept, bba consistently and reliably appeals to those people in architectural and engineering firms who, because of their position, are responsible for deciding which systems and products to use. Acceptance and resonance Around 100,000 enquiries from interested readers in 2011 confirm just how intensely bba is used. Follow-up and ad performance monitoring Once your product and/or advertisement have appeared in bba, you will receive the contact details of readers who are interested in your product. This allows you to monitor the performance of your advertising and conduct efficient follow-up with prospective customers. Website The online trade magazine www.bba-online.de enables users to find products and problem solutions quickly and efficiently thanks to its unique networked search system. Crossmedia offerings, a job board, a categorised links list and a bookshop ensure a high level of convenience for users. 3 a Profile according to agla a+b bba bau beratung architektur in the agla a+b: comparison 2006 vs. 2012 Increased readership Increased reader loyality 2006: K1 score = 13,960 readers 2012: K1 score = 14,090 readers Basis: Top 3 (5-7) on a 7-point scale (7 = very close, 1 = very distant) The bba concept is just as convincing as ever. In 2012, bba scores increased readership in the target group. Increased professional benefit Basis: Top 2 (4-5) on a 5-point scale (5 = very high benefit, 1 = no benefit) 2006: 30 % 2012: agla a+b 2006: 34 % 2012: 45 % Optimised profile Technically competent articles 2006: 43 % 39 % 2012: 45 % Provides ideas and impetus, set trends 2006: Archiving behavior 2012: Basis: entire issues filed 2006: 2012: 28 % 40 % 36 % 46 % More information is available from www.agla-ab.de/analyse For more results from the agla a+b 2012 survey, contact: Katja Hanft, Phone +49 711 7594-538, [email protected] 4 Trade magazine Portrait 1 Title: 2 In brief: bba is the modern magazine for architects and civil engineers engaged in structural engineering planning activities. It resonates strongly with its target group and provides a unique information service. The practical product and systems knowledge the magazine provides serves as a problem-solving tool for aspects relating to construction, building facilities, structural physics and aesthetics. It also ensures consulting competency when dealing with clients, specialist planners and specialist tradesmen. The editorial goal is to benefit readers by focussing on problemsolving at both functional and creative level. The information service is supplemented by consulting elements, interesting links, tips on other publications etc. Product manufacturers and service providers receive the contact details of readers who use the bba information service. bba bau beratung architektur Audited by: 1 The IVW is an independent, non-commercial and neutral inspection body. It audits and controls the circulation of newspapers, magazines and other periodical press products. 2 Circulation analysis: average number of copies per issue (1 July 2011 to 30 June 2012)) Total audited circulation: Actual circulation: Paid circulation: – Subscription copies: – Single-copy sales: – Other sales: 2,025 941 – 1,084 Complimentary copies: Remaining/ file copies: 18,003 72 3 Target group: Architecture and construction engineering practices, planning departments in industry, banks, insurance companies, building departments, building and development companies, building contractors, specialist engineering practices for statics/structural planning 4 Frequency: 10 issues per year 5 Format: DIN A4 Economic area 6 Volume: Volume 52 (2014) 7 Subscription price: Annual subscription: Germany € 85.00 Free delivery to qualified recipients only. Germany Abroad 9 Membership: 3 20,100 20,028 Geographical distribution analysis: Total audited circulation of which abroad: 113 of which abroad: 10 of which member pieces: 846 Share of total audited circulation % No. of copies 99.4 0.6 19,915 113 100.0 20,028 a agla a+b Arbeitsgemeinschaft Leseranalyse Architekten und planende Bauingenieure, www.agla-ab.de 10 Publishing house: Konradin Medien GmbH 11 Publisher: agla a+b Katja Kohlhammer 5 Trade magazine a Readership analysis agla a+b 1.1 Sectors/fields of industry: Recipient groups Code according to German Classification of Economic Activities 71.11.1 Architectural practices 71.12.1 Architectural and civil engineering firms/ civil engineering firms – Construction planning departments of industrial enterprises/banks/insurance companies 84.11 Municipal planning and buidling departments 41.10.3/ Construction companies and housing/ 41.20.1 associations/ Structural engineering 71.12.2 Specialist engineering firms for statics/ structural engineering design Share of readers (K1) % copies 59 8,360 26 3,630 1 5 180 690 5 770 3 460 100 14,090 agla a+b Summary of survey method 1.a Name of the readership study agla a+b Readership Analysis 2012. It was conducted by the Arbeitsgemeinschaft Leseranalyse Architekten und planende Bauingenieure (agla a+b). Nine trade magazines were surveyed, eight of which participated in the research. 2 Definition of population 2.1 Preparation/acquition of population The population of the survey was specified as architects and civil engineers in the Federal Republic of Germany who, in the last twelve months prior to the survey, had been involved in civil engineering planning activities or had been repeatedly involved in decision-making for systems, products or brands in the course of structural engineering projects in the last twelve months, and who were active in one of the following sectors: architectural practices, civil engineering firms, architectural and civil engineering firms, construction planning departments of industrial enterprises/ banks/insurance companies, municipal planning and building departments, construction companies and housing associations, structural engineering companies with 50+ employees, specialist engineering firms for statics/ structural engineering design. The size of the population was determined in the course of the survey. Sampling frame: addresses from the 16 Federal States’ Chambers of Architects in the form of a data set (124,992 addresses in total) and, as an additional sampling frame, addresses from various list brokers for civil engineers. On the basis of experience gathered in the course of the 2006 survey, the option providing the best quantity and quality of information was selected for each individual sector. 2.2 Population structure The agla a+b readership analysis 2012 is based on a population of 105,400 architects and civil engineers, of which 56,300 are architects and 49,100 are civil engineers. 3 Survey method In the first step, telephone screening interviews were used to determine the size of the population and for recruiting the respondents. For the main interview, which was also conducted by telephone, respondents were emailed a link that provided visualisation of the survey materials and, in particular, the title cards to ensure contact with the relevant media. 4 Sampling method and generation Representative random sample per interval selected by postcode from the files of architects and civil engineers (see above). 5 Date of sampling The samplings were conducted on 3 January 2012 8architects) and 4 January 2012 (civil engineers). 6 Response rate 2.1 Occupational characteristics: by function: Office head/manager Planning Design ITT/awarding of contracts Site management Project management Specialist planning Energy planning Other multiple choices are possible (100% = 14,090 readers) 78 82 77 66 72 71 36 32 6 Gross sample Target not reached despite serveral attempts Target away, ill Target refuses main interview Other reasons for non-response Total non-response rate Interviews conducted 10,960 11,490 10,880 9,320 10,180 10,050 5,080 4,490 900 Architects absolute percentage 771 100 % 2 0.3 % 1 0.1 % 65 8.4 % 2 0.3 % 70 9.1 % 701 90.9 % Response rate architects Screening Main survey Overall fulfilment rate 7 8 78.1 % 90.9 % 70.1 % Civil engineers absolute percentage 653 100 % 7 1.1 % 2 0,3 % 139 21.3 % 5 0.8 % 153 23.4 % 500 76.6 % Response rate civil engineers 91.3 % 76.6 % 69.9 % Timeing of the survey The interviews were conducted in the period 10 January 2012 – 4 May 2012. Study conducted by TTNS Emnid, Bielefeld, was commissioned to conduct the study, incl. fieldwork, technical processing of the data material and production of the analysis chartsmaterial as well as producing the analytical tables.. 6 Trade magazine Editorial calendar 2014 by sections | products This editorial calendar provides an overview of which products, systems and services will be covered in the various sections of the magazine and is intended to help you with your topic-based planning. The topics are broken down into headwords that indicate the spectrum of the coverage. However, the designated issues will not necessarily deal with every sub-headword in detail. Building envelope Building components Interior finishing Energy Aspects Windows Ceilings bba 4 | 6 | 9 | 11 | 12 Ceiling design, acoustic ceilings, special function ceilings Thermal bba 1-2 | 4 | 5 | 6 | 9 insulation | 10 | 11 | 12 Insulation materials and boards/softboards, foundation insulation materials, perimeter insulation, pipe insulation Wooden bba 4 | 7-8 | 9 construction Products and solutions for structural wood systems bba 1-2 | 3 | 6 | 9 | 10 | 12 Windows and window profiles (all materials), fire-rated, soundproof, security windows, pitched roof windows, basement windows, sliding, Roofs – bba 1-2 | 9 | 11 round arch, muntin and louvre windows, windowsills, handles, Flat roofs fittings Waterproofing membranes and sheets, liquid sealants, insulation, greening, drainage, dome and continuous rooflights, Glass bba 1-2 | 5 | 7-8 | 9 | 10 Fire-rated glass, security glass, accessories such as e.g. flat coloured glass, all-glass constroof gravel stops, exit hatches, ruction, glass blocks, insulated vents, fall protection etc. glass Roofs – bba 1-2 | 5 | 9 | 10 | 11 Steep-pitched roofs Claddings, sarkings, various types of underlays, insulation, roof dormers Drywall bba 6 | 9 | 12 Drywall for ceilings, walls and Summer heat bba 5 | 9 floors protection Mechanical and structural meaFloors | bba 1-2 | 6 | 7-8 | 9 | 12 sures/solutions flooring Flooring (all materials), floor Heating | bba 3 | 5 | 7-8 | 9 sealers, screed, levelling air-conditioning | | 10 | 11 | 12 compounds for residential, ventilation commercial and industrial Surface heating systems, buildings etc. industrial heating systems for Facade bba 1-2 | 3 | 4 | 5 | 6 factories, warehouses etc., 7-8 | 9 | 10 | 11 Winter gardens bba 1-2 | 9 | 10 bba 9 | 10 air conditioning systems with Winter garden systems, profiles, Partitioning Facade facings and systems heating and/or cooling function, systems ventilation and shading, (all materials), profile systems, insulated glazing, plastic glazing Office partitions, toilet partitions, heat recovery, ventilation substructures for facings, engineering, CHPs, bathroom glass wall systems, mobile attachment systems, facade radiators partitions, acoustic partitioning insulation panels, renderings, elements paints, varnishes/stains Stairs | Banisters Luminaires | Electricals bba 3 | 9 Outdoor and indoor luminaires, workplace luminaires, illuminated ceiling systems, spotlights, track lighting, emergency lighting, illuminated information signs, switches, cable ducting and trunking systems, systems for raised and hollow floors, walls, parapets and ceilings, LED, daylight guidance systems, control systems, recessed luminaires, light sources Architectural bba 1-2 | 3 | 9 | 10 engineering | TGA Lighting, electrical, automation Security bba 1-2 | 3 | 9 | 10 technology | burglary protection Burglary protection and alarm systems, fire alarms, building Solar technology bba 7-8 | 9 surveillance systems, locking sysbba 5 | 9 | 11 Solar thermal and photovoltaic tems, security windows, glazing, solutions locks, doors, access control systems, fencing systems 7 Building envelope Building components bba 1-2 | 5 Metal for bba 5 | 9 | 10 Solar shading | blinds | 7-8 | 9 | 12 facades and roofs Blinds and accessories, blind profiles, control systems, Masonry bba 7-8 | 12 cassettes, Venetian blinds, roller blinds, fabric blinds, awnings, Pumice blocks, gas concrete, louvers, sliding and folding sand-lime blocks, clinker, aerated concrete blocks, facing shutters bricks, bricks, masonry dehumidification/drying Doors bba 3 | 4 | 6 | 11 Exterior, interior, balcony and Balconies bba 6 | 9 | 12 patio doors, door fittings, Sealants, drainage, surfacing, handles, panels, profiles, glazing, parapet and railing closers, locks, canopies, access elements, privacy screening controls/protection, door seals Concrete bba 6 | 9 | 10 Finishes/design, repair, prefab components, circular formwork, concrete paint, impregnation, fillers, sealants, additives Gates bba 4 | 9 Automatic gates, openers, fire-rated, folding, roll-up, sliding, up-and-over, swing, iron-barred, garage gates, rolling and folding grilles, vertical lift gates, sectional, Plaster | paints | bba 4 | 9 | 12 high-speed gates, barrier gates, stains/varnishes | exterior gate control systems insulation finishing systems Interior finishing Energy Aspects Plasters | paints | bba 5 | 9 varnishes/stains Primers/impregnation agents, reinforcement mesh, fillers, bonding courses, gypsum, loam, lime plasters, limewash, wood stains Geothermal bba 9 | 10 energy | heat pumps Geothermal heat pumps, olar/water source heat pumps, gas heat pumps, thermal storage systems Outdoor bba 6 | 9 | 12 facilities Paving, concrete blocks and slabs, outdoor lighting, street furniture, drainage, playground equipment, garden design, loggias/terraces Airtightness bba 1-2 | 4 | 9 | 11 Bathrooms | bba 3 | 9 | 10 Sealing tapes, sealing membranes, vapour barriers sanitary | saunas swimming pools Fittings, (bathroom furniture), bathtubs and shower trays, shower cubicles, washstands, toilets, urinals, bidets, wall and floor coverings, pre-wall installation systems Elevators | escalators bba 9 | 12 Office bba 9 Office concepts, partitioning systems, desks and chairs, office luminaires, electrical installations, floor and ceiling systems, office furniture Interior wall insulation Kitchens bba 5 | 9 | 10 | 12 bba 9 | 10 Daylighting bba 9 | 10 Light tubes, heliostats, skylights, light guidance, glass Soundproofing | bba 5 | 9 | 11 acoustics Soundproofing wall and ceiling constructions, wall materials/ masonry, acoustic panels, soundproof doors, windows, acoustic insulation glass Fire protection bba 1-2 | 4 | 10 Fire-rated insulation boards, windows, doors, glazing, coatings, fire ducts, fire alarms, sprinklers, fire and smoke performance of certain building materials, smoke and heat extraction DP bba 3 | 9 | 11 Tendering/awarding/invoicing programmes, CAD programmes, facility management, project management and monitoring, printers, plotters, scanners, conversion programmes, quantity and cost calculators etc. visualisation, office management 8 Trade magazine Editorial calendar Issue 1/2 PD: 10.02.14 CD/MD: 20.01.14 Building envelope Steep-pitched roofs Flat roofs, Green roofs Dome and continuous rooflights Masonry Damp-proofing masonry Facades Plasters Paints Exterior insulation finishing systems Metal for facades and roofs Building components Glass Solar screening/shading Winter gardens Windows Hardware Sliding, multi-fold and folding shutters Doors Gates Industrial gates Automated closing systems Special function glass: Thermal insulation Solar screening/shading Soundproofing Burglar resistance Windows Window and door handles Automated closing systems Interior finishing Floors | floor coverings: Concrete, stone, ceramic, wood... Sanitary Saunas Swimming pools Ceiling design | special function ceilings: acoustics, soundproofing... Stairs | banisters Interior insulation Interior paints and plasters Wall coverings | hangings Drywall for ceilings, walls and floors Energy Thermal insulation for steep-pitched roofs: over-rafter, between-rafter and under-rafter insulation Thermal insulation, Flat roofs Heating Air conditioning Ventilation Heat pumps Thermal insulation: floors, ceilings, walls Airtightness Surface heating and cooling Air conditioning and ventilation Summer heat protection Thermal insulation: Facades Perimeter and load-bearing insulation Aspects Fire protection Building services | TGA: lighting, electrical, automation, security technology DP | software Wood construction Soundproofing | acoustics Outdoor facilities: paving, concrete blocks and slabs, outdoor lighting, drainage, street furniture Online dossier Solar screening/shading | roller blinds Heating | air conditioning | ventilation Thermal insulation: roofs Masonry | facades Fire protection Trade fairs DEUBAU Essen, 15.01.-18.01.14 DACH + HOLZ Cologne, 18.02.-21.02.14 CEB Clean Energy Building Stuttgart, 6.03.-08.03.14 SHK Essen, 12.03.-15.03.14 fensterbau Nuremberg, 26.03.-29.03.14 Light + Building Frankfurt, 30.03.-04.04.14 IFH/INTHERM Nuremberg 08.04.-11.04.14 3 PD: 05.03.14 CD/MD: 12.02.14 4 PD: 14.04.14 CD/MD: 24.03.14 5 PD: 12.05.14 CD/MD: 16.04.14 PD: 11.06.14 6 CD/MD: 19.05.14 FRE E CO Concrete Balconies Py TEST Intersolar Munich, 04.06.-06.06.14 Consense Stuttgart, 01.07.-02.07.14 PD = publication date, CD = closing date, MD = materials due 9 Trade magazine Editorial calendar Issue 7-8 PD: 11.08.14 CD/MD: 21.07.14 Building envelope Masonry Damp-proofing masonry Facades PRODUCT REPORT 2014 Metal for facades and roofs Concrete Facades Steep-pitched roofs | flat roofs Masonry Damp-proofing masonry Balconies Building components Solar screening/shading | Roller blinds | automation of roller blinds Product highlights of the year Special function glass Windows Hardware Winter gardens Doors: Front doors and entrances Door communication and automation systems | banks of letterboxes | canopies Solar screening/shading | Roller blinds | automation of roller blinds Partitioning systems | partitions Sanitary and kitchen equipment Drywall Ceiling design | special function ceilings: heating | air for ceilings, walls and floors Internal wall insulation conditioning | ventilation | lighting | electrical | IT... Stairs | banisters Thermal insulation: floors, (internal) walls, ceilings Heating: cogeneration units, CHP, geothermal systems Heating Air conditioning Ventilation Thermal insulation: roofs Surface heating and cooling Exterior insulation finishing systems Fire protection Daylighting | daylight guidance Soundproofing | acoustics DP | software Outdoor facilities Soundproofing | acoustics Thermal insulation: Facades | EIFS Metal for roofs and facades Ceiling design | special function ceilings NordBau Neumünster, 11.09.-16.09.14 MARMOMACC Verona (I), 24.09.-27.09.14 GaLaBau Nuremberg, 17.09.-20.09.14 RENEXPO Augsburg, 09.10.-12.10.14 Chillventa Nuremberg, 14.10.-16.10.14 glasstec Düsseldorf, 21.10.-24.10.14 SAIE/MADE expo (Italy), October 2014 denkmal Leipzig, 06.11.-08.11.14 THE BIG 5 SHOW Dubai (UAE), November 2014 Preview 2015 Interior finishing Floors | floor coverings and coatings Industrial floors Elastic floor coverings Energy Photovoltaic technology Solar thermal technology Heat pumps Aspects Online dossier Trade fairs 9 PD: 15.09.14 CD/MD: 25.08.14 from the fields: • Building envelope • Building components • Interior finishing • Energy • Luminaires | electrical | TGA • Sanitary • DP | software • Outdoor facilities Sample projects: A vibrant mix – the city as a place of integration: • Young and old Wood construction Security technology | burglar • New and existing buildings • Work and leisure resistance Concrete 10 PD: 13.10.14 CD/MD: 19.09.14 11 PD: 10.11.14 CD/MD: 20.10.14 12 PD: 08.12.14 CD/MD: 17.11.14 Lifts | escalators BAU Munich, 19.01.-24.01.15 R+T Stuttgart, 24.02.-28.02.15 PD = publication date, CD = closing date, MD = materials due 10 Trade magazine Rate card No. 39 (Prices valid as of 01.10.2013, in €, plus VAT) 1 Ad rates and sizes (prices in €, colours (CMYK) in accordance with ISO 2846-1, 3mm trim on all sides for bleed formats): Formats Basic rates b/w Total rates 2-colour Total rates 3-colour Total rates 4-colour Bleed premium* 1/1 page € 5,100 € 5,650 € 6,050 € 6,300 € 490 2/3 page € 3,700 € 4,250 € 4,650 € 4,900 € 490 Juniorpage € 3,400 € 3,750 € 4,100 € 4,250 € 300 1/2 page € 2,750 € 3,100 € 3,450 € 3,600 € 300 1/3 page € 1,900 € 2,250 € 2,600 € 2,750 1/4 page € 1,450 € 1,800 € 2,150 1/8 page € 750 € 1,100 € 1,450 Formats: Type area formats Width x height in mm Bleed formats 188 x 270 210 x 297 188 x 178 125 x 270 210 x 195 135 x 297 140 x 190 151 x 205 horiz. verti. 188 x 133 92 x 270 210 x 150 103 x 297 € 300 horiz. verti. 188 x 88 60 x 270 210 x 105 71 x 297 € 2,300 € 300 horiz. 2-col. verti. 188 x 65 92 x 133 44 x 270 210 x 82 103 x 150 55 x 297 € 1,600 € 300 horiz. 2-col. verti. 188 x 32 92 x 65 44 x 133 210 x 50 horiz. verti. *No discount on colour and bleed premiums, Millimeter price 1-col. (44 mm horiz.), b/w: 5.70 €, 4c: 6.70 € 11 Trade magazine Rate card No. 39 (Prices valid as of 01.10.2013, in €, plus VAT) Special placements: (discountable) 2 3 Premiums: Colour: Premium charged on respective b/w basic rate inside front, inside back, Ouside back covers 1/2 page vertical next to list of contents (Minimum order 3 ads) Specified positions starting at 1/4 page 20 % 30 % 4 Classified ads: 5 Special advertising formats: 10 % not discountable Print colours (CMYK) in accordance with ISO 2846-1, other colour values are treated as spot colours Colour premiums: 2-colour 3-colour 4-colour 1/2 page and smaller € 350 € 700 € 850 1/1 page and smaller € 550 € 950 € 1.200 Spot colour, all formats, per colour € 10 Metallic and fluorescent colours as per sample on request. Formats: See page 7 for bleed premiums Discounts: if ordered within 12 months (insertion year) Frequency discount Volume discount 3 ads 5% 2 pages 5% 6 ads 10 % 5 pages 10 % 9 ads 12.5 % 8 pages 15 % 12 ads 15 % 12 pages 20 % 15 ads 20 % 15 pages 25 % 20 ads 25 % 18 pages 30 % 25 ads 30 % The titles bba bau beratung architektur, db deutsche bauzeitung and Metamorphose are discounted jointly. Discounts do not apply to colour and bleed premiums or to loose inserts but do apply to placement premiums and bound inserts (1 bound insert = 1/1 ad page). Vacancies, Temporary Vacancies, Invitations to Tender, Competitions, Miscellaneous 44 mm wide, per mm b/w € 2.95 colour € 4.50 Situations Wanted, 44 mm wide, b/w, per mm € 1.10 Box number charge incl. postage paid on offers € 17 on request Bound inserts, loose inserts, tip ons: see page 9 6 Contact: Consultation, booking: see contacts on page 2 Data submission, order confirmation, voucher copies: Petra Breuer, Order Management Phone +49 711 7594-312 7 Terms of payment: Bank details: Direct debit and prepaid: 3% discount; payment within 10 days of invoice date: 2% discount; otherwise 30 days strictly net. VAT No. DE212214109 Baden-Württembergische Bank, Account No. 2 484 796 (bank code 600 501 01), BIC: SOLADEST, IBAN: DE33 6005 0101 0002 4847 96 We have switched to eBilling. You will receive the invoice in the form of a PDF file – fast, efficient, and approved by the Inland Revenue. General terms and conditions: Our General Terms and Conditions are available online at www.konradin.de but can also be mailed to you on request. 12 Trade magazine Bound inserts Appendix to rate card No. 39 (prices valid as of 01.10.2013, in €, plus VAT) Bound supplements: A binding sample must be submitted for approval prior to order acceptance and confirmation – if necessary in the form of a dummy with size and weight specifications. Bound inserts must be designed in such a way that they are identifiable as advertising and cannot be confused with editorial pages; they may only advertise the sales range of one advertiser. The positioning of bound inserts is subject to the technical possibilities. Bound inserts printed on any material other than paper can only be accepted after the publisher has obtained prior approval from the German Post Office. Prices: (discoutable) No. of leaves 1 leaf 1,5 leaves 2 leaves 2,5 leaves 3 leaves 4 leaves = = = = = = 2 pages 3 pages 4 pages 5 pages 6 pages 8 pages Required quantity: Technical specifications: Bound inserts are to be delivered untrimmed. Bound inserts consisting of more than one leaf must be delivered appropriately folded. The front page of the bound insert is to be identified as such. The nature and execution of the bound insert must be such that no additional preparation or processing is required. Complications and additional folding and gluing work will be charged separately. In the case of multi-leaf bound inserts, the insert must be closed towards the gutter, i.e. in the direction of insertion. In all other cases, extra charges will apply. Prices based on grammage 80*–134 gsm 135–180* gsm € 5,100 € 7,600 € 8,900 € 11,400 € 12,300 € 14,800 20,400 copies Bound inserts in A4 format are also possible. They must be delivered trimmed on the outer right hand side. Shipping address: Delivery at advertiser‘s expense to: Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen Delivery to be marked: For „bba bau beratung architektur“, Issue (no.) Opening hours: Mon. – Fri., 7 a.m. to 6 p.m. Euro pallet dimensions: 80 x 120 cm (max. height 110 cm) € 5,850 € 8,750 € 10,200 € 13,150 € 14,100 € 17,000 * Prices for bound inserts under 80 gsm and over 180 gsm on request; quotes for more than 4 leaves on on submission of a sample fold (gutter) fold (gutter) 3 leaves (= 6 pages), untrimmed 674 mm wide x 305 mm high 4 leaves (= 8 pages) 2 x 2 leaves 216 mm untrimmed 432 mm 4-page 305 mm untrimmed 5 mm 297 mm trimmed 305 mm 297 mm trimmed Formats: 1 leaf (= 2 pages), untrimmed 236 mm wide x 305 mm high 2 leaves (= 4 pages), untrimmed 472 mm wide x 305 mm high fold 5 mm Trim allowances: 210 mm trimmed foot trim 3 mm each 3 mm 3 mm 3 mm 216 mm untrimmed 209 mm 195 mm 210 mm trimmed 206 mm 195 mm 3 mm 620 mm foot trim 3 mm each 6-page 13 Trade magazine Loose inserts / tip-ons Appendix to rate card No. 39 (prices valid as of 01.10.2013, in €, plus VAT) Loose inserts: The publisher will only accept and confirm the order on condition that a binding sample is submitted, if necessary in the form of a dummy with size and weight specifications. Loose inserts may only advertise the sales range of one advertiser. They must be designed in such a way that they cannot be confused with the editorial pages of the magazine. The position of loose inserts is subject to the technical possibilities. Technical specifications: Loose inserts must consist of a single piece and be produced in such a way that no additional processing is required. Processing complications and additional work (e.g. folding) will be charged separately. Loose inserts printed on any material other than paper can only be accepted after submission of a binding sample for the purpose of checking processing and mailing feasibility. If the insert consists of several leaves, it must be closed towards the gutter, i.e. in the direction of insertion. Insert notice: An insert notice will be included in the advertising section free of charge. Tip-ons: Required quantity: 20,400 copies Delivery deadline: 14 days prior to publication of the agreed issue, see Editorial Calendar on pages 7 to 10. Format: Max. 223 mm wide x 290 mm high Prices: (not discountable) Weight of loose insert Insert rate per 1,000 copies (incl. postage charge) up to 25 g up to 30 g up to 35 g up to 40 g up to 45 g up to 50 g € 224 € 245 € 268 € 290 € 318 € 335 Prices for heavier loose inserts and for loose inserts on lightweight paper available on submission of a sample. Prices are per thousand copies or part thereof. Shipping address: Delivery at advertiser‘s expense to: Wennberg GmbH, Abteilung KONSEND; Tafinger Straße 13-15, 71665 Vaihingen/Enz, delivery to be marked: For „bba bau beratung architektur“, Issue (no.) Opening hours: Mon. – Fri., 7 a.m. to 6 p.m. Euro pallet dimensions: 80 x 120 cm (max. height 110 cm) Tip-on postcards on bound inserts or ads are charged as follows: € 61 per thousand incl. postage charge, plus gluing costs: Gluing strip Gluing can be done by machine at variable heights provided the tip-on has a parallel gluing strip towards the gutter and a min./max. distance of 1 to 7 cm from the gutter. 70 mm direction of insertion Gluing costs: € 37 per thousand In all other cases, including oblique positioning, gluing costs of € 74 per thousand will be charged for manual gluing. Other advertising materials (samples, CD/DVD etc.) are charged as loose inserts. Gluing costs on request on receipt of a binding sample. Gluing is possible at variable heights provided the tip-on has a parallel gluing strip towards the gutter and a min./max. distance of 1 to 7 cm from the gutter. Required quantity: 20,400 copies Shipping address: for tip-ons: Delivery at advertiser‘s expense to: Konradin Druck GmbH, Kohlhammerstraße 15, 70771 Leinfelden-Echterdingen Delivery to be marked: For „bba bau beratung architektur“, Issue (no.) Opening hours: Mon. – Fri., 7 a.m. to 6 p.m. Euro pallet dimensions: 80 x 120 cm (max. height 110 cm) 14 Trade magazine Formats and technical details 1 Magazine format: 210 mm wide x 297 mm high, A4 Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high 4 columns, each 44 mm wide 2 Printing and binding: 3 Data submission: 7 Data archiving: All data is archived; as a result, unmodified repetitions are generally possible. However, no guarantee is provided for the data. 8 Guarantee: If the data submitted (text, colours, images) is incomplete or does not conform to the guidelines, we assume no liability for the printed result. Defects due to incomplete or faulty files, incorrect settings or incomplete information will be charged for. This also applies to additional setting and repro work as well as to the production of faulty proofs. 9 Contact: Petra Breuer, Order Management Phone +49 711 7594-312 Web offset, perfect binding Use our ad portal at www.konradin-ad.de to submit your data online E-mail: [email protected] 1. PDF ads (automatic preflighting), 2. native file (via upload mask, please compress data) Enquiries: Phone +49 711 7594-718 (8 a.m. 5.30 p.m.) 4 Data formats: We recommend submission of PDf/X-3 data. Otherwise, composite files in EPS or TIFF format; native data (e.g. InDesign, Quark, Xpress, etc.) should be avoided. The file must at least be printable, i.e. all fonts used should be embedded, resolution of 300 dpi for continuous tone images, at least 600 dpi for line art. 5 Colours: Print colours (CYMK) in accordance with ISO 2846-1, spot colours by arrangement. Please refer to ECI’s Standard Offset Profile (the “ECI_Offset_2009” package is available free of charge from www.eci.org) for conversion and checking of the colour space (ICC color management). Please use the profiles “eciRGB_v2.icc” (RGB colour space) and “ISOcoated_v2_eci.icc” (CMYK colour space). 6 Proof: Contract proof in accordance with “Media Standard Print” (bvdm). Digitally produced proofs must contain the FOGRA Colour Wedge (available for purchase at www.fogra.org) for checking the colour accuracy of the contract proof. Hard proofs must feature an official colour bar. Conditions: A corresponding advertising order must be submitted to the advertising department prior to digital submission of an advertisement. The closing dates specified in the editorial calendar apply. A full-size print-out or, in the case of colour ads, a contract proof or hard proof of the ad submitted is required for checking purposes. Are you looking for special advertisement formats? We would be happy to make you an offer for wraps, flaps, individual bound inserts and tip ons, pop-ups, book marks, etc. Just ask us! 15 Architects‘ Forum (Prices valid as of 01.10.2013, in €, plus VAT) Some of our partners to date: bba Architects' Forum The trade journal bba is organising its second ever Architects' Forum, addressing the topic of made-to-measure solutions and the product-specific modification of standard products. Services Some of our media partners: • Technical presentation introducing your customised solution • Exhibition space • Publicity and quality reporting • Your partner logo on all event literature and in all ads • Direct marketing campaign inviting your target audience to the event • You receive the addresses of all delegates Package price: € 4,500 The Architects' Forum is organised jointly by bba bau beratung architektur and product manufacturers, in collaboration with the following Konradin architectural media: db deutsche bauzeitung, architecture channel, arcguide.de Please contact us if you would like to discuss further details. Your contact: Katja Hanft, Phone +49 711 7594-538, [email protected] or our publisher's representatives (details on page 2) 16 Newsletter (Prices valid as of 01.10.2013, in €, plus VAT) bba newsletter Complementing the print edition of the magazine, the bba monthly newsletter presents a range of interesting projects that highlight how function and design can come together to solve problems. The newsletter also includes selected news items, event information, and details of new additions to the download library, all clearly set out for easy navigation. Target audience Architects, civil engineers involved with construction planning, municipal building authorities and departments, planning departments of industrial enterprises, banks or insurance companies, planning departments in municipal building authorities, construction companies and housing associations, structural engineering companies, specialist engineering firms for statics/structural engineering design Ad type: Text/image ad Text: up to 400 characters (incl. headline); your logo or image; link to your website; in a newsletter of your choice Billing and rates Billing in CPM* based on number of recipients. Number of recipients: 4,000 (as of July 2013) Cost incl. logo or image: CPM*: € 60 Submission of advertising materials By email, at least 7 days prior to PD: [email protected] Publication frequency: monthly File formats Images: Copy: Logo/image size: (GIF, JPG, HTML) max. 10 kB (TXT, DOC) max. 400 characters max. 180 pixels wide, max. 200 pixels high Contact Katja Hanft, Phone +49 711 7594-538, [email protected] * Cost per mille, i.e. per 1,000 recipients 17 Standalone Newsletter (Prices valid as of 01.10.2013, in €, plus VAT) bba newsletter “Im Blickpunkt” The standalone newsletter „Im Blickpunkt“ from bba bau beratung architektur can be used for an individual appeal to your target group. You will feature in the layout of the themed newsletter as the exclusive sponsor. The content is made up of project reviews, product applications and product reviews. The bba editorial team will consult you on the editing of your contributions, graphics and photos. When the standalone newsletter is published, the reports will be included in the specialist articles archive at www.bba-online.de. and thus be available to users in full, as well as for research at a later date. The link with the bba information service ensures quick access to further information about your products. Besides click statistics, you will also receive the contact details of readers who use the bba information service in relation to your articles. The journalistic editing and design of the newsletter ensures an execution that is specially geared towards the target group. Take advantage of the image transfer from the bba bau beratung architecture brand for your individual communications! Structure: Photo/illustration to accompany the introduction Large, eye-catching visual that matches the message of the newsletter Company logo and address Introductory text with personal form of address Approx. 300 characters – general statement on the significance/benefits of the products presented. 3-5 references to user areas or additional information, approx. 300-400 characters of text with one expressive, aesthetic picture per reference and a link to the website No. of recipients: Price: 14,000 (as of July 2013) € 3,125 Split runs according to postcode areas are possible within Germany a surcharge of: € 150 Minimum order value: € 470 Contact Katja Hanft, Phone +49 711 7594-538, [email protected] 18 Download database (Prices valid as of 01.10.2013, in €, plus VAT) bba download database Make your information materials (e.g. catalogues, brochures, manufacturer‘s information) available on www.bba-online.de. Registered users can download your documents free of charge. Services Starter Package Plus Package Premium Package Company logo Link to homepage Company name Running time Up to 5 files 12 months Up to 10 files Up to 20 files Leads per package included during running time Costs/year* € 380 € 720 € 1,380 *Minimum booking period: 1 year. Notice must be given 4 weeks prior to expiration of the minimum booking period (based on date of order). Submission: PDF, JPG/tiff/bmp for logo, video (max. 15 min.), max. data volume: 15 MB Contact: Katja Hanft, Phone +49 711 7594-538 [email protected] 19 Online dossier (Prices valid as of 01.10.2013, in €, plus VAT) Online dossier Present yourself to (prospective) customers as a competent partner. Topics 01/14 Solar screening/shading | roller blinds 08/14 Concrete 02/14 Heating | air conditioning | ventilation 09/14 Soundproofing | acoustics 03/14 Thermal insulation: roofs 10/14 Thermal insulation: facades | EIFS 05/14 Masonry | facades 11/14 Metal for roofs and facades 06/14 Fire protection 12/14 Ceiling design | special function ceilings Services sole media partner naming of your company, incl. logo, next to dossier link to your homepage next to dossier 1/1 page, bled, 4c, on page 3 of online dossier running time: 12 months text/illustrated ad in dossier newsletter includes leads during the running time Costs/year: € 3,900.00 Contact: Katja Hanft, Phone +49 711 7594-538 [email protected] 20 bba-online.de | Website Portrait | Formats | Rates (Prices valid as of 01.10.2013, in €, plus VAT) bba-online.de The specialist portal for architects and civil engineers ➊ Like the trade magazine, bba-online.de provides practical product and systems knowledge as a tool for solving problems relating to construction, building facilities, structural physics and aesthetics. This crucial knowledge ensures the planner‘s consulting competency when dealing with clients, specialist planners and specialist tradesmen. Architects are an internet-savvy target group: 90% regularly use the Internet as a source of information, especially when it comes to decisions about systems and products and their technical applications. ➋ Target group Architects, planners, planning construction engineers, planning authorities and officials, building planning departments in industry, banking, insurers, planning departments in building offices, building and development companies, specialist engineering practices for statics and structural planning. Traffic 90,000 Page Impressions per month bba-online.de is a partner of the • See page 22 for advertising formats, rates and technical details ➌ Contact Katja Hanft, Phone +49 711 7594-538, [email protected] 21 architecture channel (Prices valid as of 01.10.2013, in €, plus VAT) Advantages for your online advertising The architecture channel is the Konradin media group’s B-to-B marketing community for online advertising aimed at architects, designers, construction engineers and construction company managers. With their well-researched specialist information and varied community features, the web sites of the group’s trade magazines form the basis for the architecture channel. With over 1 million ad Impressions every month, the channel has what it takes to deliver successful performance marketing and optimized campaigns through web-based targeting. The Partner-Websites www.bba-online.de Advertising formats Pixel (width x height) ➊ ➋ ➌ ➊+ ➋ ➊+ ➋ ➌ Superbanner / Leaderboard 728 x 90 € 215.00 www.archinform.de Skyscraper 120 / 160 x 600 € 215.00 www.bpz-online.de Contend Ad / Medium Rectangle 300 x 250 € 135.00 Hockeystick 728 x 90 / 160 x 600 € 295.00 Wallpaper (+ Hintergrundfarbe) 728 x 90 / 160 x 600 € 295.00 Video Ad 300 x 250 € 295.00 Frequency Discount: minimum of 6 weeks: 5% minimum of 18 weeks: 15% TCP • You reach qualified target groups • Rapid communication and direct interaction • The success of your campaign can be measured directly (it can be optimized at any time) • Synergies through online advertising linking to print campaigns minimum of 12 weeks: 10% minimum of 24 weeks 20% Data Delivery: email to [email protected] at least 4 days prior to start of campaign File formats gif, jpg, html, flash with 40 KB max. A clickTAG needs to be incorporated in order to count clicks for Flash banners. Contact see page 2 www.arcguide.de www.db-bauzeitung.de www.db-metamorphose.de www.design-report.de www.md-mag.com www.office-work.net All the available advertising formats can be booked individually or in combination on the listed web sites. Our extra: Standalone Newsletter The special arcguide newsletter in cooperation with the partner sites of the architecture channel ensures that your message enjoys the maximum exclusivity. Our editors will support you in the selection of texts/graphics/ images and the contents are linked to more detailed information on your web site. We handle all the design of the newsletter for you. 33.000 recipients (as of July 2013) Package price: on request 22 Webinar (Prices valid as of 01.10.2013, in €, plus VAT) Webinar – a dialogue with your target group „Webinars“ are online seminars. They are an effective way of sharing knowledge but are also an opportunity to enter into dialogue with potential customers. Enjoy all the benefits of a conventional seminar, but through the modern communications medium of the internet. You provide the presentation and up to two speakers; we supply all the necessary technology and give you professional advice. Your webinar will also be widely publicised through our media channels. The benefits for you? It‘s simple: – Participants can ask questions directly via chat – Minimum time wasted, maximum efficiency – High-quality addresses If you have material that may be suitable for use in a webinar, just contact us! Preparation time: at least 6 weeks Contact: see overview on page 2 Services Setting up of an online Webinar room and live broadcast (duration: approx. 60 min.) ✓ Integration in download area 2 invitation mails ✓ ✓ ✓ ✓ ✓ ✓ 1 email reminder to participants on the day of the Webinar ✓ • Brief text as introduction • Brief text with company logo or picture • Link to your homepage • Freely searchable via full-text research Support in print/online/newsletter Professional moderator Leads After running time, available online as an on-demand Webcast 2 x teasers in bba newsletter 1 x teaser in bba 2 x week Contend Ad ✓ Included during running time ✓ Basic rate starting from € 6,700 other options Price on request 23 Range of media Communication for architects, civil engineers and designers: What we offer at a glance Print: • Advertisements • Inserts • Specials • Corporate Publishing Online | Digital | Mobile: A strong brand network • Display ads • Editorial newsletters • eMailings • Apps • Microsites Lead generation: Events • Workshops • Evening events • Roadshows • Site visits • Competitions • Webinars • Surveys / Raffles • Address rental • Download library And much more Interested? We’d be happy to advise you personally Rebecca C. Reisch – Architecture sales manager Phone +49 711 7594-332 [email protected] 24 Range of media Crossmedia packages Do you want to raise the profile and really establish the image of your brand? Position a product in the market or sell off stock? Forge contacts with qualified architects and civil engineers or designers? What are your goals? How: We have created crossmedia packages designed to serve specific communication goals aimed at • Architects, • The building industry and • Design/interiors. » Product sales » Image building Why As a modern media group able to offer you a wealth of options, we want to guide you to the ones that will enable you achieve your communication goals. Our top priority is to ensure that you are successful in reaching your target groups . The benefits to you: Our crossmedia packages are easy to understand, the individual elements are ideally tailored to each other and the prices are much more attractive than if you order the elements separately. There are exclusive special formats that can only be booked as part of crossmedia packages. You are guaranteed twelve months of exposure to your target group. » Lead generation For further information go to: http://architektur.konradin.de Interested? We’d be happy to advise you personally Rebecca C. Reisch – Architecture sales manager Phone +49 711 7594-332 [email protected] 25 (Preise gültig ab 01.10.2013, in €, zzgl. MwSt.) www.arcguide.de ➊ has been one of the key German-language architecture portals for over 10 years and is an essential source of information for architects and planners. The portal is complemented by the Arcguide magazine, which has a print run of 40,000 copies. The magazine can be used as an exclusive publication of a manufacturer or as a cooperation with self-chosen partners. Arcguide offers architects: • interlinked project, product and manufacturer information combined with editorial contributions from db, bba bau beratung architektur and Metamorphose • Uniquely comprehensive architecture search • Topical newsletter (three times a week) • Recruitment exchange with possibility of directly publishing job advertisements/ positions sought • Daily press review ➋ ➌ Contact: Katja Hanft, Phone +49 711 7594-538, [email protected] Sponsors are able to communicate with the target group at an editorial level (PR, news reports, references). We offer you the following sponsorship models: Arcguide XS Publication of a PR report or reference on a date specified by you 3,500 characters; 10 images; link; publication time period: 3 months; Optimizing your report for Google Forms of advertising, prices and details on www.architecture-channel.de € 300 Arcguide S Company portrait with key word advertising, 1 PR report Your company logo on the first page/content pages, company portrait: article (3,500 characters), images, logo, up to 2 links and hotline telephone number for architects’ questions, key word advertising; premium entry in the manufacturer database; Together with 1 news item or reference (see Arcguide XS) Running time: 12 months € 850 Arcguide M Company portrait with key word advertising, 7 PR reports Basis: Arcguide S / Together with 7 news items or references Running time: 12 months arcguide.de is partner of € 1,850 Arcguide L Company portrait with key word advertising, 16 PR reports Basis: Arcguide S Together with 16 news items or references Integration of your product catalogue or your image brochure in the Arcguide-App Running time: 12 months € 2.950 Arcguide XL Company portrait with key word advertising, unlimited PR reports Basis: Arcguide S Together with unlimited news items or references Publication of your product catalogue or your image brochure (up to a max. of 50 pages) as e-paper Integration of your product catalogue or your image brochure in the Arcguide-App Running time: 12 months € 4.950 26 Trade media of the Konradin Media Group The Konradin Media group is one of the largest suppliers of trade information in the DACH region. The portfolio includes a total of around 50 trade, fine living, science and history magazines, online portals and sequences of events. For further information about our portfolio in the fields of architecture, building, industry, the world of work, ophthalmology, fine living, science and history go to www.konradin.de Our media for your target groups! Why not contact us for details of our interesting combination options? Get in touch! Print: We are specialists in complex catalogue production involving different languages or versions as well as standard catalogues. Further details from: konradinheckel.de Corporate Publishing: We will produce corporate communication tailored Market research: to your target group in print and We offer market stuonline, from customer magadies, target group surveys, zines to specialist portals. advertising impact research Further details from: and so on – in cooperatkonradin-relations.de ion with professional market research companies.
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