Ksenia Dejneva is a professional operatic soprano. She holds four

Marketing Coordinator
Who we are
MindFuel (formerly Science Alberta Foundation) is a non-profit organization dedicated to igniting a
passion for science in young minds through unique educational programs in the classroom and
beyond. To us, science is much more than just textbooks and equations. To us, science is creative,
entertaining and transformative, so we create educational programs that embody those values. From
hands-on experiments to interactive online games and videos, we bring science to life in ways that are
relevant and fun to fuel a lifelong interest in the world of science!
Our Mission is to inspire our young minds to unleash a passion and proficiency for science to power
the future and shape a better tomorrow for all.
Position Type:
Location:
Closing:
Start Date:
Permanent Full-time
Calgary, AB
July 5, 2013
July 22, 2013 (negotiable)
The Position
The role of Marketing Coordinator is an important one; reporting to the Director, Marketing and
Communications. As a member of a small team you will work with the Director to ensure that
MindFuel marketing and communication activities create awareness with our identified stakeholder
groups. The position will support the research, development and implementation of appropriate
marketing and advertising activities for MindFuel and its programs. Duties will include management of
promotional materials inventory; plan meetings and trade shows; carry out the social media strategy;
maintain appropriate databases; manage analytics, and prepare reports.
Responsibilities
 Plan meetings and educational trade shows by: identifying, assembling, and coordinating
requirements through establishing contacts, developing schedules and internal assignments such
as coordinating contact lists from events.
 Designs and implements plans to market events and products.
 Project management/coordination with ad agency and other external suppliers.
 Develop appropriate marketing literature ensuring valid, current and accurate content.
 Prepares, assembles and implements marketing and advertising campaigns that meet the
strategies and objectives of the organization.
 Maintains the website and/or websites: up to date the pictures, copy, announcements, etc.
 Execute and oversee the social media strategy for the organization and its programs.
 Monitor the organization and its programs for uniformity in message, including templates, tag
lines, and logo usage.
 Assist on the content, writing, and development of the annual report.
 Assist on initiating media opportunities including on-air interviews and feature stories.
 Writes and distributes press releases and produces media kits as required.
 Manages the internal staff newsletter.
 Keeps promotional materials ready by coordinating requirements with various suppliers;
inventorying stock; placing orders; verifying receipt.
 Researches competitive products by identifying and evaluating product characteristics, market
share; advertising; etc.
 Updates job knowledge by participating in educational opportunities; reading appropriate trade
publications etc.
Qualifications, Skills and Abilities
 A degree or diploma in Marketing or Communications would be an asset but will consider
applicants with appropriate mix of experience and education in Business or Arts or Science.
 Some knowledge in marketing required such as field experience, understanding of methods for
promoting and selling services and products; and effective communication techniques.
 Candidates should have business knowledge and customer service skills.
Marketing Coordinator
May 23, 2013
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Effective written, verbal and presentation capabilities.
Strong project management and problem solving skills.
Candidates should be able to multitask, have strong communication skills and business knowledge
would be helpful.
Ability to work independently and as part of a team.
Ability to work flexible hours.
Personal Attributes
 The capacity to create or catch vision
 Is flexible
 Feels the thrill of challenge
 Believes there is always a better way to do something
 Practical in project planning
 Willingness to take responsibility
 Ability to get it done, no matter what
 Perseverance
 Inspiring to team members
The Opportunity
MindFuel is committed to hiring talent. This position uniquely offers a chance to lead a world class
enterprise and make a difference by advancing science literacy through leading edge programs. This is
a big opportunity; it needs commitment, a willingness to do what it takes and a desire to be a leader in
Western Canada and beyond.
How to Apply
Please submit your resume, cover letter and a writing sample by email (Word or PDF), regular mail or
fax to:
MINDFUEL
Attention: Human Resources Department
260, 3512 – 33 Street NW
Calgary, AB T2L 2A6
Email: [email protected]
Fax: (403) 284-4132
Please identify in the Email subject line and cover-letter “Marketing Coordinator”.
If you would like to learn more about this job and MindFuel, please visit us online at www.MindFuel.ca
 No phone inquiries please.
 Only qualified candidates selected will be contacted for interview.
 Successful candidate must be eligible to obtain a successful Criminal Record Check with Vulnerable
Sector.
Marketing Coordinator
May 23, 2013
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