PROCLAMATION - Washoe County

PRS Prime Re Solutions
News 2/2011
Editorial by Berndt M. Räder,
Chief Executive Officer
Dear Reader,
In the previous edition of PRS Prime Re Solutions News we introduced you to the full range of services we offer, and we would
now like to give you a better idea of their direct applications. This
second edition of PRS Prime Re Solutions News will familiarise you
with one of the services which has made our name with many of
our clients: supporting the launch of (re)insurers in Switzerland,
either moving here from abroad or as a start-up. PRS really is a
one-stop shop here, offering all the services you’ll need for a successful (re)insurance launch.
PRS Prime Re Solutions has been growing consistently, extending both its client base and its portfolio of products, and in light of
this we have decided to overhaul our website, www.prs-zug.ch.
We can now provide a wider range of information and hope to
give you a better idea of our consultancy and choice of services.
We’d be happy if you would let us know what you think of our new
homepage.
As ever, we hope you find the newsletter an interesting and informative read and we look forward to your feedback.
Yours sincerely,
Berndt M. Räder
Chief Executive Officer, PRS Prime Re Solutions AG
PRS Prime Re Solutions supports brokers as well as primary and
reinsurers relocating to Switzerland and Liechtenstein.
Providing support for (re)insurers who are relocating or establishing either a branch or a fully licensed subsidiary in Switzerland is
one of PRS Prime Re Solutions’ main activities, and our company
has guided a considerable number of relocations since its foundation in 2000. Berndt Räder, CEO of PRS Prime Re Solutions, who has
special responsibility for this field, explains the causes of the latest
wave of reinsurance start-ups in Switzerland and sets out the
things to bear in mind during relocation.
What has brought about the
recent spike in relocations of
(re)insurers to Switzerland?
PRS Prime Re Solutions AG
 +41 (41) 725 32 10
The majority of the (re)insurers that have recently settled in Switzerland have come from Bermuda or the Lloyd’s market and are
looking to break into continental Europe – a market that is attractive and profitable as long as you adhere to its rules. In addition,
upcoming capital requirements under Solvency II have forced
(re)insurers to diversify, both geographically and in terms of their
insurance lines.
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There are external factors, too: Insurers in Bermuda are disconcerted as they don’t know how the tax situation there is going to
develop and pressure from the United States is becoming increasingly intense. The financial crisis has also taught us the value of
establishing a politically and economically stable operating base.
What advantages does Switzerland offer (re)insurers?
Switzerland is a historic location for (re)insurers that has grown
organically and can look back on 150 years of experience in the
trade. Unlike some of the newer, synthetic – or even virtual –
(re)insurance locations offering poor infrastructure and scant resources, Switzerland boasts a high concentration of expertise, specialised universities and reliable, experienced and respected insurance regulators. There is also an impressive service infrastructure
here supplying independent auditors, actuaries, lawyers and so on,
which only increases the attractiveness of Switzerland as an insurance location. The country is also politically and economically stable – Switzerland embodies continuity. Boom and bust is not an
issue. This is important, as anyone hoping to pursue a strategy in a
modern world of overcapacity, narrow margins and low prices
needs a reliable backdrop and planning security. Success will be
incremental.
What requirements should be
met by a (re)insurer hoping to
locate to Switzerland?
Continental European insurers are not opportunistic and expect
their reinsurers to stick with them through the troughs of the insurance cycle. High-value, profitable business will thus come along
only over time. Thus the crucial factor in any decision to settle in
Switzerland is a realistic, long-term perspective. New arrivals
should not have forgotten to bring their patience and must be
willing to think and act in a continental European way, taking on
appropriate underwriters and looking to forge partnerships rather
than seeking quick fixes driven by the pressure of quarterly reporting.
Will the current trend continue?
What are the limits to growth?
A lot of firms have now settled in Switzerland, so there are limits
to how many more can be accommodated. There is currently considerable overcapacity on the (re)insurance market, including Switzerland. Consolidation is on the cards. (Re)insurers in this country
are following widely varying market strategies, however, with
many concentrating on narrowly defined niches and others pursuing broadly diversified approaches.
What relocation services does
PRS offer its clients?
PRS has been providing services for (re)insurers looking to relocate
to Switzerland for more than ten years, so we have plenty of experience under our belt. We offer a modular approach: The client can
choose guidance from us right from the formulation of an initial
strategy to final licensing, or alternatively, select individual services as and when required.
PRS Prime Re Solutions AG
 +41 (41) 725 32 10
Lindenstrasse 2
 +41 (41) 725 32 15
CH-6340 Zug/Baar
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What are the most important
steps in the relocation process?
When settling in Switzerland, a viable business plan and strategic
thinking are essential. Companies need to ask themselves: What
sort of business do we want to conduct and in which lines and
markets; how great is our appetite for risk, and how much capital
should we allocate to specific risks? We then subject the business
plan to the Swiss Solvency Test (SST), which reveals how much
capital is required for the subsidiary according to the business
plan.
Once the feasibility study is complete, the next step is to register the (re)insurer with FINMA, the Swiss Financial Market Supervisory Authority, who will check the solidity and sustainability of the
business plan. As we know FINMA well and have maintained close
links with them for years, we are able to simulate the various assessment steps with our clients, which not only increases the
chances of successful registration but also speeds up the whole
process considerably.
Besides these fundamental steps there are a host of organisational details by which the success of a relocation can stand or fall.
These include entry in the commercial register, convening a board
of directors and an executive board, obtaining legal advice and
gearing up the operational side of a company launch.
PRS advises companies on selecting and developing a site, office premises, and IT and telecommunications infrastructure. We
help the client gain a clear understanding of local expectations
regarding compensation and social benefits, assist in sourcing personnel and, if necessary, supply interim management until the
organisation is up and running. We can install or host the IT architecture, manage the payroll or provide risk management or actuarial support. In short, our entire portfolio is at the client’s disposal.
Four or five months usually elapse between the formulation of
a viable business plan and registration; the better the preparation,
the more quickly and smoothly this process will run.
What are the most important
considerations for a realistic
calculation of costs?
Actual relocation costs are comparatively reasonable: the registration fee with FINMA is about CHF 30,000, entry in the commercial
register is an additional CHF 10,000 or so, and then there is prorata stamp duty payable on the capital. If the company is capitalised at CHF 50 million, the stamp duty will be CHF 50,000.
How difficult is it to find staff?
Compared to other locations, it has never been problematic for a
new company to find good staff in Switzerland. The local market is
growing and there are plenty of foreign experts willing to come to
Switzerland as the job market is inviting and the quality of life high.
If the firm also has an established brand and can attract highprofile names as management, it isn’t difficult to put a good team
together.
PRS Prime Re Solutions AG
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 +41 (41) 725 32 15
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Is FINMA helpful and has it
proved a reliable partner over
the long term?
FINMA is one of the most experienced and reliable regulatory authorities in the world, but good preparation is crucial for successful
registration and subsequent supervision. We thus strongly recommend that foreign companies take advice, as this dramatically
increases their chances of success.
Do relocations usually live up to
expectations? What are the
typical mistakes made, and how
can they be avoided?
Most relocations live up to expectations as the only firms looking
to settle and acquire a license here are ones that know the market
and can put together a solid business plan. Mistakes are nonetheless made, and these are mostly due to overestimation of personal
abilities. Anyone who thinks they can do it all themselves will soon
fall foul of local conventions, whether in the technicalities of the
(re)insurance business, in their dealings with FINMA or as they try
to put together a team.
Useful links:
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PRS Prime Re Solutions AG
 +41 (41) 725 32 10
Swiss Insurance Association: www.svv.ch
Swiss Financial Market Supervisory Authority: www.finma.ch
Website with useful information about Switzerland from the
Swiss Ministry of Foreign Affairs (EDA): www.swissworld.org
Business and Economic Development Division of the Canton of
Zurich: www.location.zh.ch
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