2014 • SweetWater Letterpress Pricing Guide

2014 • SweetWater Letterpress Pricing Guide
SweetWater Letterpress is a Los Angeles based artisan printing press specializing in hand crafted invitations,
announcements, social stationery, business and greeting cards. We blend our modern design with the meticulous
craftsmanship of letterpress printing to create bold, one-of-a-kind pieces. We believe in quality craftsmanship, great
customer service and the power of strong design.
Custom Design
At SweetWater Letterpress you won’t find templates
or collections to choose from. We believe that every
person, event and communication is unique and should
be treated that way. It’s one of the ways we set ourselves
apart from the number of templated shops you find
online. In our initial conversation we’ll ask questions,
listen carefully and sketch a look and feel that is uniquely
yours. If you have your own design ready to go, we’ll
simply work with you to make sure it translates to
letterpress successfully. As a completely custom studio
we can bring just about any idea to life.
Pricing & Payments
Once we’ve had our initial consultation, you’ll know
exactly how much it’s all going to cost. There are no
hidden fees and no extra charges, even envelopes are
included in our pricing. In order to begin working on
your design we require a non-refundable 50% deposit
with the balance due before we go to print.
Wording, Dates and Addresses
On our website we offer a downloadable guide to
the information we need to start your design. Names,
wording, return dates, addresses, titles, ink colors,
typefaces and paper stock should all be supplied before
we can begin design.
Proofs, Revisions & Approvals
As soon as we receive your order, deposit and signed
contract, we’ll begin your design and send you a PDF
proof via email for you to review. The initial design
phase takes about 3-7 days depending on the complexity
of the design. Of course you’ll know when to expect it
from our initial discussions. Included in your pricing is a
comfortable 4 rounds of revisions and with each round
we will send you a new PDF to review. Each additional
proof after is $25 so we ask that you please proofread
carefully and note any changes clearly. Once you approve
the final artwork we begin plate making. Any requests
for revisions at that point will incur additional charges
and result in a delayed turn around.
Hand Printing
While we watch each sheet very carefully and keep
any movement as minimal as possible, the nature of
letterpress printing can result in very subtle movement
to the registration and variation in ink coverage. The
uniqueness of each piece is what we beleive makes
letterpress printing so beautiful.
Turnaround
Since we are often creating a unique design, printing
by hand and even finishing one sheet at a time, project
duration can vary widely from order to order. Our current
production schedule also plays a role in the turn around
of each project. While stationery usually prints within
12 days, business cards and greeting cards can take up
to 24 days depending on quantity and embellishments.
Our custom invitation sets will vary the greatest and can
take between 21 and 30 days to complete. It is always
suggested that you discuss your deadlines before we get
started. We do offer rush pricing on many orders and will
let you know if that is an available option.
Shipping
We ship all of our orders via UPS or FedEx ground with
insurance and tracking. If you need a rush delivery we
are happy to offer rates for air shipment. All additional
shipping costs are due before delivery and international
rates may apply.
Thank You
We very much appreciate your interest in letterpress
printing and consideration of SweetWater Letterpress.
Please let us know if you have any questions or comments
regarding our studio practices, techniques, policies and/or
pricing. We look forward to working with you.
10054 Culver Blvd. Culver City, California 90232 • tel: 310.837.9500 email: [email protected] • web: www.sweetwaterpress.com
2014 • Stationery Pricing
All of our custom personal stationery is hand printed on 100% cotton 110# cover stock and includes matching
envelopes. Additional papers, inks, and embellishments are listed at the bottom of the page. The guide below will give
you a general idea of our costs, however since all of our work is 100% custom, you’ll receive the most accurate free
estimate by emailing or calling us directly.
One Color
50
75
100
125
150
175
200
225
250
Note Cards
$130
$155
$175
$200
$225
$250
$275
$300
$325
Buck Slips
$110
$130
$150
$175
$200
$225
$250
$275
$300
Announcements
$290
$310
$330
$355
$380
$405
$430
$455
$480
Post Cards
$240
$260
$280
$305
$330
$355
$380
$405
$430
Two Color
50
75
100
125
150
175
200
225
250
Note Cards
$210
$230
$250
$275
$300
$325
$350
$375
$400
Buck Slips
$185
$205
$225
$250
$275
$300
$325
$350
$375
Announcements
$440
$470
$500
$535
$570
$605
$640
$585
$710
Post Cards
$360
$390
$420
$455
$490
$525
$560
$595
$630
Folded Cards
50
75
100
125
150
175
200
225
250
One Color
$270
$290
$310
$335
$360
$385
$410
$435
$460
Two Color 1/1, 2/0
$410
$440
$470
$505
$540
$575
$610
$645
$685
Three Color 2/1
$550
$580
$610
$645
$680
$715
$750
$785
$825
Four Color 2/2, 3/1
$690
$720
$750
$785
$820
$855
$890
$925
$965
Envelope Printing 50
75
100
125
150
175
200
225
250
Per Color
$100
$120
$140
$160
$180
$200
$220
$240
$80
Papers, Inks, Envelopes and Embellishments
Premium 220# or 236# cotton: Add 20% to above pricing
Custom PMS inks are available for $75 each
Envelopes are included in pricing, additional blank
envelopes are available at .40¢ each
Envelope liners........$1.50 each (plus printing costs)
Corner rounding......$20 setup & .40¢ each
Edge painting..........$20 setup & .40¢ each
Photo mounting......$20 setup & .40¢ each
Ribbon / twine.........$20 setup & .20¢ per foot
Belly bands..............$1.00 each (plus printing costs)
Hole punch..............$20 setup & .10¢ each
Duplexing................$20 setup & .40¢ each
Paper wraps............$25 setup & $1.50 each
Folder......................$25 setup & $2.50 each
Custom die..............$300 one time tooling fee
Calligraphy..............$2-$5 per line
Monogramming......$200 for custom calligraphy
Custom design........$85/hr.
10054 Culver Blvd. Culver City, California 90232 • tel: 310.837.9500 email: [email protected] • web: www.sweetwaterpress.com
2014 • Business Card Pricing
Our standard house paper stocks are 110# Lettra and 118# Savoy, that’s thick. Our premium stocks are 220# Lettra
and 236# Savoy, that’s really thick. We also carry a selection of recycled and wood fiber papers ranging from 100# to
140# weights and can order most custom papers on request. We print one sided, two sided, paint the edges and just
about any other unique trick you can dream up. We work with your artwork, your designers artwork or we can create
custom artwork for you. Standard turnaround starts at 17 business days from artwork approval.
Standard Stock
100
250
500
750
1000
2000
One Color $140 $220
$285
$350
$420
$595
Two Color $280
$360
$425
$490
$560
$735
Three Color
$420
$500
$565
$630
$700
$875
Four Color
$560
$640
$705
$770
$840
$1015
Premium Stock
100
250
500
750
1000
2000
One Color $200
$280
$345
$410
$480
$655
Two Color $340
$420
$485
$550
$620
$795
Three Color
$480
$560
$625
$690
$760
$935
Four Color
$620
$700
$765
$830
$900
$1075
2 Sided Cards
100
250
500
750
1000
2000
Two Color (1/1)
$390
$470
$635
$800
$970
$1545
Three Color (2/1)
$530
$610
$775
$940
$1110
$1685
Four Color (2/2 or 3/1)
$670
$750
$915
$1080
$1250
$1825
Five Color (3/2 or 4/1)
$810
$890
$1055
$1220
$1390
$1965
Embellishments
100
250
500
750
1000
2000
Corner Rounding
$60
$100
$200
$300
$400
$800
Edge Painting
$70
$140
$265
$390
$500
$1000
Custom PMS inks.......................................$75 each
Custom design............................................$85/hr.
When letterpress printing on two sides of a business card each side of the card is printed onto standard
cardstock then glued together and trimmed to size resulting in a double thick card. This is done so the impression
on each side is consistent and is referred to as a duplexed card. The additional price reflects twice the amount of
paper stock, adhesive and twice the amount of work.
10054 Culver Blvd. Culver City, California 90232 • tel: 310.837.9500 email: [email protected] • web: www.sweetwaterpress.com
2014 • Invitation Pricing
All of our custom invitations are hand printed on 100% cotton 110# cover stock and include matching envelopes.
Upgrades to premium double thick stock is also available. Additional papers, inks, envelopes, and embellishments are
listed at the bottom of the page. Customers who order their wedding invitations at the same time as their
save the dates receive 5% off their entire order.
1 Color
50
75
100
125
150
175
200
225
250
Invitations
$350
$370
$390
$410
$435
$460
$485
$510
$535
RSVP
$220
$240
$260
$280
$305
$330
$355
$380
$405
Additional Cards
$260
$280
$300
$320
$345
$370
$395
$420
$445
Place Cards
$190
$210
$230
$250
$275
$300
$325
$350
$375
Programs/Menus
$320
$340
$360
$380
$405
$430
$455
$480
$505
Save the Date
$240
$260
$280
$300
$325
$350
$375
$400
$425
Folded Thank You
$270
$290
$310 $335
$360
$385
$410
$435
$460
2 Color
50
75
100
125
150
175
200
225
250
Invitations
$525
$545
$565
$585
$610
$635
$660
$685
$710
RSVP
$360
$380
$400
$420
$445
$470
$495
$520
$545
Additional Cards
$400
$420
$440
$460
$485
$510
$535
$560
$585
Place Cards
$330
$350
$370
$390
$415
$440
$465
$490
$515
Programs/Menus
$460
$480
$500
$520
$545
$570
$595
$620
$645
Save the Date
$380
$400
$420
$440
$465
$490
$515
$540
$565
Folded Thank You
$410
$440
$470
$505
$540
$575
$610
$645
$685
Envelope Printing 50
75
100
125
150
175
200
225
250
Per Color
$100
$120
$140
$160
$180
$200
$220
$240
$80
Papers, Inks, Envelopes and Embellishments
Premium 220# or 236# cotton: Add 20% to above pricing
Custom PMS inks are available for $75 each
Envelopes are included in pricing, additional blank
envelopes are available at .40¢ each
Envelope liners........$1.50 each (plus printing costs)
Corner rounding......$20 setup & .40¢ each
Edge painting..........$20 setup & .40¢ each
Photo mounting......$20 setup & .40¢ each
Ribbon / twine.........$20 setup & .20¢ per foot
Belly bands..............$1.00 each (plus printing costs)
Hole punch..............$20 setup & .10¢ each
Duplexing................$20 setup & .40¢ each
Paper wraps............$25 setup & $1.50 each
Folder......................$25 setup & $2.50 each
Custom die..............$300 one time tooling fee
Calligraphy..............$2-$5 per line
Monogramming......$200 for custom calligraphy
Custom design........$85/hr.
10054 Culver Blvd. Culver City, California 90232 • tel: 310.837.9500 email: [email protected] • web: www.sweetwaterpress.com
2014 • Frequently Asked Questions
Since letterpress printing is a centuries old form of printing, there are some limitations, weaknesses and of course
strengths to the art form that we realize most people may not understand. Below is a list of common questions we
are asked. If you can’t find the question you have or are looking for more detailed information please give us a call
or send us an email and we will be happy to answer any further inquiries you may have.
What paper do you use?
We carry a full line of Crane & Co. Lettra and Reich Savoy
100% cotton stock as well as a selection of recycled and
fiber papers. We also order specialty papers on demand.
Are envelopes included?
Yes. In fact we provide you with 5% more envelopes
than your order requires just in case you make a mistake.
We sell additional blank envelopes at .40¢ each
What type of inks do you use?
We prefer rubber based letterpress inks and custom mix
each color. However, metallic, neon and glow in the dark
inks are petroleum based and are purchased pre-mixed.
Can I order a specific PMS color?
Yes. If we have the desired PMS in stock, there is no
additional charge. If we do not, the cost is $65.
Do you print glossy inks?
No. We print on uncoated papers and thus all inks will
have a matte finish.
What kind of presses do you have?
We currently have 4 working presses in our shop.
A 1951 Vandercook no1, 1951 Vandercook no4, 1962
Chandler & Price and a 1966 Kelsey.
What is your maximum sheet size?
Our maximum sheet size is 15” x 20”.
Can I print large solid colors?
Technically yes, but it won’t turn out the way you expect.
In fact, if you are interested in printing large solid colors
we will ask you to read a disclaimer and sign off on it too.
Can I print white ink on dark paper?
Technically yes, but white ink and light colored inks are
not very opaque. The ink will print on the paper with a
large amount of transparency and will not turn out as
expected. If you require light ink on dark paper we
recommend printing with foil.
Do you use metallic inks?
Yes. We love metallic colors. Metallic ink can offer a
nice sheen, but it is a dull appearance rather than shiny.
Do you use neon inks?
Yes. We love neon colors even more.
Can I print with no ink, just an impression?
Yes. It’s called a blind impression and offers a subtle
texture to the piece. We recommend using a tonal ink,
that is printing the same color ink as the paper to aid the
readability in poor lighting conditions.
What is the maximum order?
There is no limit to quantities. We print small runs
and large runs regularly.
Can you print just one piece?
Yes. Individual prints start at $85 depending on artwork.
What is the smallest font you can print?
6pt. Nobody can read anything smaller anyway.
Do you print books?
Sure. But it requires a very customized quote.
What is duplexing?
Put simply, it is the process of adhering two sheets of
paper together to create a double or triple thick card.
Why do you duplex?
We duplex in order to print two sides of a card without
having impression show through or alter the artwork on
the opposite side. We also duplex to add solid color on
the opposite side or to add thickness to a specific stock
that doesn’t offer a thicker sheet.
What type of file do I need to submit?
Adobe Illustrator and Adobe Indesign files.
When are you open?
Monday - Friday, 12-8pm and Saturdays 10am-2pm.
10054 Culver Blvd. Culver City, California 90232 • tel: 310.837.9500 email: [email protected] • web: www.sweetwaterpress.com
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