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eBay Adds Active Decisions’ Buyer’s Guide To Computer, Photo And
Electronic Categories
Leading Recommendation Engine To Help eBay Users Select Products
San Jose, CA, April 23, 2001 – Don’t know which computer, electronic or photo product to purchase? Now consumers
have easy access to a leading product recommendation service on the eBay site. Today, the world’s largest online
trading community (NASDAQ: EBAY; ) announced that it has selected Active Decisions, Inc., a
supplier of eCRM decision-support applications, to bring Active Buyer’s Guide ® to eBay’s vibrant marketplace of 29
million registered users and nearly half million computer, electronics and photo equipment items.
Active Buyer’s Guide provides online bidders with unbiased recommendations that best fit their needs and individual
preferences. When in the computers, electronics or photo Categories, eBay users simply click on the “Don’t know
what to buy?” button and are immediately taken to Active Buyer’s Guide. Users answer a few questions to pinpoint
their product requirements and receive a personalized recommendation based on their responses. With this
information a bidder can judge how well a given product meets their specific needs before searching and bidding on
that product.
“eBay’s goal is to the satisfy the needs of our community. Providing an unbiased, practical service like Active Buyer’s
Guide will help eBay users with their purchase decisions of computers, electronics and photo equipment,” said Bob
Hebeler, eBay vice president of categories and community. “Active Decisions has one of the most robust
recommendation engines available. We’re happy to team up with them and together add value to our users’
“With this alliance, eBay signals once again, that user needs come first, and that providing a positive buying
experience remains at the forefront of its philosophy,” said Daniel Greenberg, vice president of marketing at Active
Decisions. “Our leading recommendation engine enhances the eBay marketplace by understanding a buyer’s
individual needs and making a recommendation based on their given requirements.”
About Active Decisions’ Technology
Active Decisions automated sales assistance technology, found in Active Buyer’s Guide for portals, infomediaries,
publishers; and Active Sales Assistant for merchants offers personalized sales assistance, while at the same time
collecting continuous and real-time buyer preference information from more than one million shoppers each month.
Active’s automated sales assistance products can be quickly and easily incorporated into existing e-commerce and
eCRM solutions and increases sales by helping customers find the products they want based on their personal
eBay (Nasdaq: EBAY; ) is the world’s online trading community. Founded in 1995, eBay created a
powerful marketplace for the sale of goods and services by a passionate community of individuals and small
businesses. On any given day, there are millions of items listed on the site across thousands of categories. eBay
enables trade on a local, national and international basis with local sites in 60 markets in the United States and
country-specific sites in the Australia, Austria, Canada, France, Germany, Ireland, Italy, Japan, Korea, New Zealand,
Switzerland and the United Kingdom. With the acquisition of in July 2000, eBay’s community now benefits
from a marketplace combining traditional auction-style trading and’s set-price trading.
About Active Decisions
Active Decisions, Inc., is a leading supplier of eCRM decision-support applications. The company’s products increase
customer revenues by providing automated sales assistance to drive higher e-commerce conversion rates and
sophisticated market analytics to optimize the marketing and product assortment mix. Active Decisions products are
designed for manufacturers and retailers of complex consumer products, including consumer electronics, computer
equipment, appliances, automobiles, and financial services.
Named a “Hot 100” company by Upside Magazine, more than 80 Fortune 500 companies, leading portals, and
ecommerce sites use Active Decisions technology to generate sales and to make critical marketing decisions. Active
Decisions customers include Best Buy Co., eBay Inc., E*TRADE, Ford Motor Company,, Hewlett
Packard, Intel, Lycos, McKinsey & Company, mySimon, Palm, Sony Electronics, and Yahoo!. Founded in 1997,
Active Decisions (formerly Active Research) is based in Burlingame, Calif. and on the Web at and .
© 2001 Active Decisions, Inc. All rights reserved. Active Buyer’s Guide is a registered trademark; Active Decisions
and Active Sales Assistant are trademarks of Active Decisions, Inc. eBay is a trademark of eBay Inc. All other
company and product names are trademarks of their respective owners.