How to Publish a Book “Writing is a

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Bali Retreat 2010
How to
Publish a
Book
http://www.flickr.com/photos/khouri/3960767699/
Power smoothie
check in
How are you
feeling?
Any „aha‟ moments
What you want to
learn in this session
http://www.flickr.com/photos/echo0101/459
7608967/
“Writing is a
journey. Your
book is a goal.”
Joanna Penn
http://www.flickr.com/photos/shanegorski/3228415990/
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www.TheCreativePenn.com
Bali Retreat 2010
What publishing option do
you want to pursue?
What do you want for your
book? E.g. Global
distribution/ in local
bookstore/ income stream
Your
Book
The
same
text
2
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Bali Retreat 2010
http://www.flickr.com/photos/[email protected]/3818286033/
Decide who to pitch
http://www.curtisbrown.com.au/
http://awmonline.com.au/
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Bali Retreat 2010
Know your target
What do
publishers
want?
http://cba-ramblings.blogspot.com/
http://blog.nathanbransford.com/
All agencies and good
agents have websites.
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Bali Retreat 2010
Obey the rules.
Do exactly what they
ask for.
Query email/letter first.
Submission Pack e.g.
Print black, single-sided
A4 double line spacing.
Plain font.
http://www.flickr.com/photos/atomicshark/1288380740/
Cover Letter including
publishing experience,
your platform and
marketing, target market
Synopsis and chapter
summaries
First 3 Chapters
Non-fiction: Book
proposal
Beware the slush pile!
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Bali Retreat 2010
Rejection is part of
the publishing
process.
Don’t take it personally!
Rejected 12x now with sales of
over 100 million books
Rejected over 100x now
with sales of over 112
million books
Rejected 30x before launching
Stephen King’s career
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Bali Retreat 2010
Sign a
contract for
your book.
It now
belongs to
the publisher.
http://www.flickr.com/photos/julishannon/2434691031/
Write
Read and Edit
Editorial Process
Cover Design
http://www.flickr.com/photos/f7oor/2299409479/
http://www.flickr.com/photos/[email protected]/2046784747/
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Bali Retreat 2010
http://editorialass.blogspot.com/2009/05/and-you-thought-royalty-involved-crown.html
http://www.publetariat.com/sell/reality-times-bestseller
Kudos and prestige
Editorial support plus
cover design
Distribution to bookstores
Possibly marketing help
All depends on the
publisher
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Bali Retreat 2010
Time to market
Lack of control
Loss of rights esp. digital
Beware the pulping
meeting! What happens if
you don’t sell?
Lack of support
For success in traditional publishing,
do your homework. Be patient.
http://blog.nathanbransford.com/
http://cba-ramblings.blogspot.com/
http://journal.neilgaiman.com/2005/01/everythingyou-wanted-to-know-about.asp
http://blog.writersdigest.com/norules/2009/1
0/06/TheSecretsToPublishingSuccessJanes200
9ToughLoveGuide.aspx
http://www.juliamccutchen.com/
http://www.thecreativepenn.com/2009/09/19/podcast-juliamccutchen-book-proposals-traditional-publishing/
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Bali Retreat 2010
Self
publishing
is DIY
Or find someone to
do it for you!
Quicker time to market
Total control and choice
Sell by any means as you retain the rights
Niche markets perfect
More money per book
Get into the game! Test the market and then
approach a publisher with evidence of sales
Time and effort into sales and marketing, not
chasing agents and publishers
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Bali Retreat 2010
You need to do it all yourself, or find
professionals to help
May cost you some money upfront
Hard to get distribution into physical
bookshops
You might not sell as many books
Less prestige than being ‘published’ but the
stigma is lessening every day
Where
do
you
spend
your
energy?
http://farm4.static.flickr.com/3556/3526094330_8721ef5967_m.jpg
Chasing agents and publishers...
http://farm4.static.flickr.com/3342/3315328081_ea9285fc9c_m.jpg
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Bali Retreat 2010
Or writing
more... and
marketing
http://farm4.static.flickr.com/3218/3041954566_a58919a9f7_m.jpg
“I’m still self-publishing. Because
you’ve got more control and I
know the process, backwards,
frontwards, sideways. I know it in
and out. I know what it takes”
Rachael Bermingham, coauthor of ‘4 Ingredients’,
still self-publishing with 4
versions of the book and a
TV show
Sold over 3 million books +
TV show + now foreign
rights.
http://www.4ingredients.com.au/
http://www.lulu.com/
http://www.lightningsource.com/
https://www.createspace.com/
http://www.blurb.com/
http://www.thecreativepenn.com/2010/01/2
1/podcast-self-publishing-your-questionsanswered-with-indie-author-april-hamilton/
With transcript.
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Bali Retreat 2010
$zero
Plus services
Biggest criticism of indie
authors => Lack of quality
control
http://farm1.static.flickr.com/36/107035396
_fd69301a3c_m.jpg
http://www.thebookdesigner.com/
http://twitter.com/JFbookman
Use
professionals
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Bali Retreat 2010
From Amazon.com Bestsellers and New releases
Get a professional
Research books in your
genre, brainstorm ideas
Look good as a thumbnail
and be obvious
http://www.flickr.com/photos/chromaticaberrations/2325563789/
It doesn’t have to be fancy or
complicated!
Ideas:
http://covers.fwis.com/
http://nytimesbooks.blogspot.com/
http://bookcoverarchive.com/
Cover as brand – like Kiyosaki purple
on multiple books, or For Dummies
range.
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Bali Retreat 2010
http://www.parapublishing.com/sites/para/resources/freedocs.cfm
http://www.cafepress.com/cp/info/help/learn_book.aspx
http://www.lulu.com/en/help/covers_faq
http://www.gettyimages.com/
http://www.istockphoto.com/
http://www.flickr.com/
Google “royalty free images”
Remember permissions!
http://www.guru.com/
http://www.elance.com/
http://caffeinatedelf.com/
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www.TheCreativePenn.com
Bali Retreat 2010
You also need page layout
and typesetting
http://www.flickr.com/photos/pinksherbet/3020250442/
To print or not
to print.... that
is the question
http://www.flickr.com/photos/lexnger/100453053/
Print On Demand is
Freedom
http://www.flickr.com/photos/[email protected]/2758252237/
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www.TheCreativePenn.com
Bali Retreat 2010
Books are printed individually
when they are ordered by the
customer
Saves you money. No upfront
printing costs. Royalties monthly.
No stock so no holding costs and
no boxes around the house
Ship straight to the customer from
the printer, so no postage and
packing for you
Publish globally
Ebooks and
Digital
Publishing
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Bali Retreat 2010
Sell to anyone in the
world over the
internet without
printing or shipping
costs.
More profit.
“But I will never give
up printed books”
“I love the feel and
the smell”
“I hate ebooks”
http://smellofbooks.com/aromas/new-book-smell/
http://www.idpf.org/doc_library/industrystats.htm
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Bali Retreat 2010
http://news.cnet.com/8301-1023_3-20017260-93.html
Reading 3x
as many
books since I
got Kindle.
Rejected his publishers, is publishing
straight to ebook and also has a
publishing deal with Amazon Encore
http://jakonrath.blogspot.com/
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Bali Retreat 2010
Wants
his rights
back.
http://jakonrath.blogspot.com/2010/09/konr
ath-ebooks-sales-top-100k.html
http://jakonrath.blogspot.com/2010/09/konrath-ebooks-sales-top-100k.html
http://jakonrath.blogspot.com/2010/09/konrath-ebooks-sales-top-100k.html
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www.TheCreativePenn.com
Bali Retreat 2010
12 NY Times
bestsellers
through
traditional
publishing
“my mission is to figure out who
the audience is, and take them
where they want and need to go,
in whatever format works, even if
it's not a traditionally published
book”
http://sethgodin.typepad.com/seths_blog/2010/08/moving-on.html
http://www.deanwesleysmith.com/?page_id=860
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Bali Retreat 2010
https://dtp.amazon.com/mn/signin
http://ebookarchitects.com/
http://www.thecreativepenn.com/2010/02/24/podcast-ebooks-qa-with-joshuatallent-from-ebookarchitects/ (with transcript)
PDF from my website
https://www.smashwords.com/
On the Stanza app
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http://www.smashwords.co
m/books/view/52
Bali Retreat 2010
http://www.smashwords.com/books/
view/305
http://www.scribd.com/
US citizens can publish.
Others can use for marketing.
Your book
on the
ipad
Kindle
app
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Bali Retreat 2010
https://itunesconnect.apple.c
om/WebObjects/iTunesConn
ect.woa/wa/apply
Must have:
ISBNs for ebooks, EPUB format, US
tax number, iTunes account.
http://www.wattpad.com/
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Bali Retreat 2010
http://epublishersweekly.word
press.com/
Only $4 for the ebook version –
Highly recommended!
http://www.ondemandbooks.com/home.htm
http://moriahjovan.com/mojo/the
-perfect-bookstore
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Bali Retreat 2010
Why
not?
http://www.flickr.com/photos/pinksherbet/2872121203/
Your
Book
The
same
text
What publishing
options do you
want to pursue?
What has changed?
26
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Bali Retreat 2010
Cocktail checkout
What did you
learn from the
session?
What are you
going to do with
the information?
http://www.flickr.com/photos/alphaducentaure/2607814349/
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