Document 227773

30 BUSINESS DAILY I Tuesday July 8, 2014
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~ Life: Enterprise
Lessons from global tournament
on how to stay ahead ofthe pack
Ie
Excel'ent
...~-- ery Good
ood
~"erage
Innovators areUSlI3IIy the marketleaders
butfailureto continuously improve give
competitorsroom totakeupleadership. fllf
NIFACE NGAHU
t week, I met some women who
hadjust returned from Brazil. They
agreed that the Brazilians arewelcoming people and that the country has
diverse cultures and people. It thrives on
this diversity. Brazilianmen, they added,
are alsochanning and handsome.
Thiscolumnhas previously capturedthe
male perspectiveat length that this slight
addition fromfemalefans isquite refreshing. Market TaJJc picked three big lessons
forbusinessfromthe performanceofteams
in the WorldCup.
li
Coaching is cnlcialto perfonnance
The first lesson is that effective coaching
leads to high performance.The coachand
other experts on the technical bench are the
backbone of everyteam. In many circum-
2From land'sEnd sail away to
While defenceisnecessary, play
offence tostayahead
or
MARKET TALK
are in their national teams their performance is not as impressive. This is a question that everyleader shouldask about the
teams theyhavein the business.In this era
ofknowledgeworkers, it hasbeensuggested
that competitive advantageisnotnecessarilydrivenbycostefficiencybut byideasand
intellectual know-how.
The person who created M-Pesais one
of the reasons Safaricomhas been such a
success. In other wordsonepersoncan create a new innovation that can bankroll a
companyfor decades.
stances you will find that the coach'sdecisions could make the differencebetween
a team proceedingto the next stage or being defeated. Accordingto International
PersonnelManagementAssociation, managementtraining aloneincreasespersonal
effectiveness by 20 per cent. While this is
combined with coaching which include
goal setting, collaborative problem solving, practice, feedback, supervisory involvement and evaluation of end results,.
Productivityincreasesby 88 per cent.This
meansthat coaching isasimportantin business as it is important in soccerand other
team games.
There has been very good display of defence by goal keepers and defenders at
the tournament. The lesson for business
isthat youhaveto keep competitors from
encroachinginto yourbusiness or scoring
into your tenitory. Youraim is to score in
their territory Many coaches replaced
strikers with defenders after scoringearly
,onlyfor the opponents to strike back and
overtake then. In busmess, ies:l:me:applies.You haveto take the offensive tostay
ahead ofthe pack.
Sinceno condition is permanent, early
mover advantages should be solidifiedby
consistent actions in terms of new moves.
Therehas beenatendencyformostinnovativecompanies to be overtakenbylessinnovativebut more "renovative" ones.In such
casesbeing a fast followerbecomesa good
strategyto win. Effective fastfollowers improveon the ideasofcompetitorsand eventuallybecomecategoryleaders.Innovators
are usually the market leaders but failure
to continuouslyimprovegivescompetitors
the room to take up leadership.
Defendwhat you have but alwayslook
fornew opportunities,improvementsand
applications. In the words of one military
expert, if you don't moveyou will be shot.
Across
Island Republic (B)
1Airport sign Ilollow- welcoming
3AII·powerful men withpointto
English sign (8)
make. possibly (10)
9 Ultimate proof 01 drug taken
4 Pick upcircular offering support
belore match (4,4)
(5,5)
10 Extraordinary gesture (6)
5 Fellow's son picked upa
II Gladly avoid one leftabandoned
'Buddhist design OJ
at sea- abarely recognised figure
(4,6)
6 Sh~rt life01 current resident in
Slough (4) .
12Closelylollow oldwrite< (4)
7Mayperson, say, getting upset
13Very lively and amusing lecture (10)
putonsomething to wear? (6)
16Ghastly retreat,second lortommies
BSuppress line? What's unusual
atthefrontOJ
17l1iegal position afterrundown
wing? (7)
14labou~s leader overcome bydisease
and stress (10)
20Anticipating employment,
woman and man sign onhere
15King and I sets make cracking
musical (4,2,4)
(6,4)
eastorwest(4)
speed test(4,4)
drunk (3,3,4)
19China holds one shortpollthat's
25Book one has returned about
capital (6)
decisive(7)
Not withme, being separated!(6)
American killer (B)
24Flyer heading offfrom capital 01
Maryland vandals tag sow, piglets with graffiti
~
Vandals broke into aMaryland petting zoo this week and painted graffiti onasow and her piglets, police
said onWednesday.
The taggers used blue veterinary
antiseptic spray topaint "Hello
my pretty" ontheG50-pound,
three-year-old mother attheGreen
Meadows Petting Farm in Monrovia,
Maryland.
Each ofthe117-day-old piglets had
a letter spray-painted onit, but
farmer Ken Keyes, theGreen Meadows owner, isnot sure what word
"'>iI<'fi ;'l'''f<";~~;\IIO!d~ tl)ex l)1ightJ~.
"lts some sortofmessage," hesaid.
More graffiti painted onawall said
"Urbana Rules;' a likelyreference to
nearby Urbana High School, Keyes
said. "I think itwashigh school
kids;' hesaid. "I don't think it's a
middle-aged couplethatsaid 'Iefs
gotagsome pigs.''' No animals
were harmed. The vandals also
stoleatortoise named Henrietta.
Keyes filed a report with theMaryland State Police, who areinvestigating along with Frederick County
AnimalControl.
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Robbers attacked anelderly gun
collector in his western Pennsylvania home and escaped with an
arsenal of31 firearms, at least 14 of
which arestill missing. Three armed
men wearing masks kicked in the
door ofthen-year-old man's house
inSharon, 75miles northwest of
Pittsburgh, ataround 12:30 a.m.
Wednesday and took firearms including anAK-47, handguns, rifles,
shotguns, other semi-automatic
weapons, ammunition and historic
pistols, police chief Michael Menster said Thursday•
LTD
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Down
27like very observant person to
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The writer is theMarketingDirectora/SBQ
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[email protected]
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