Page |1 How To Make $800 A Week Thanks To Search Engine Optimization (SEO) - A Special Report by David Johnson Copyright © 2011 David Johnson. All Rights Reserved. Page |2 Hello, David Johnson here. In this Special Report I want to share with you a few insights I’ve gleaned over the years on how to profit from the search engines. Google, Yahoo, MSN, and the other top search engines get over 2 billion visitors a month (so that’s pretty much every Internet user out there then!) By getting ranked on their pages – for keywords relevant to your business – you can get a constant stream of FREE traffic to your websites! Remember: Traffic = Money, and FREE Traffic = FREE Money! A search engine like Google uses over 200 different indicators in its search algorithm to determine how relevant your website may be for a specific search query. These indicators include the content on your site, the number of sites linking back to you (‘backlinks’), the name of your URL (e.g. Google reasons that www.pets.com is about… pets), how long your website has been up for, how ‘fresh’ your content is and how often it gets updated, etc. It can take time, money, and a lot of effort to get ranked high on search engine results, especially for very competitive keywords. But you can make an absolute fortune by dominating the search engines. Let’s look at some examples. Copyright © 2011 David Johnson. All Rights Reserved. Page |3 Case Study #1 – ‘Internet Brands’ “From zero to 72 million visitors a month in 12 months!” I came across this story recently, and although it doesn’t involve one of my seminar attendees I thought I’d share it with you anyway, as it is a fascinating example of the power of dominating the search engines. Internet Brands is a network of 100 websites in 8 different niche markets (Gardening, Cooking, etc.) This business was based in Los Angeles, and within 12 months of launching, thanks to free traffic from the search engines, it was getting a staggering 72 million visitors a month… for free! It was sold recently for $640,000,000 to a private equity firm. The key to the business’s success, I am told, was that the 100 blogs were getting a lot of ‘user-generated content’. This means that by allowing its readers to post comments and reviews about the products and topics discussed on the blogs, the content was always ‘fresh’ – this is one of the main criteria Google looks for in a site – and this got the 100 blogs to the top of the search engines for thousands of keywords. By the way, another example of allowing user-generated content and getting a lot of traffic from the search engines is www.realestatecoursereviews.com – the owner of this site, Stacey Kellams, allegedly makes $100,000 a month from Copyright © 2011 David Johnson. All Rights Reserved. Page |4 this simple review site, where people post comments about Real Estate homestudy courses! Case Study #2 – Mark Vurnum “Over 3 million pounds in sales thanks to Search Engine Optimization!” Mark Vurnum Mark Vurnum is a UK entrepreneur who now lives in Cyprus. He showed me a few years ago how to get your websites to the top of the search engines easily - (I get 60,000 to 90,000 visitors a month for FREE now thanks to the Google). Over the years he used his SEO know-how to set up 6,000 blogs about real estate, and he got these to the top of Google, Yahoo, and the other search engines. Each blog targetted a different ‘long tail keyword’ – for example, keywords like ‘Kingston Jamaica one bedroom apartment’, or ‘Holiday Villa Latchi Cyprus’. When it comes to making money thanks to SEO, every keyword typed into a search engine – and there over 1 billion different ones typed into Google every single day – is a MARKET to target, dominate, and profit from. By going after long-tail keywords – where the competition is very low or nonexistent – it was very easy for him to dominate the search engines. For example, his strategy involved looking for keywords that had at least 30,000 searches a month but less than 100,000 competing websites. He monetized his websites by putting Google Adsense ads on them, as well as having pop-up optin forms on each site, for him to build his mailing list. Copyright © 2011 David Johnson. All Rights Reserved. Page |5 His 6,500 current sites earn him $0.22 per site per day in Google Adsense revenue! (It was up to $1.20 per site per day at one point!) Thanks to this avalanche of free traffic from the search engines, he built up a mailing list of 120,000 property investors. In 2008 he made £700,000 simply selling the leads he was generating to property developers and real estate companies, and by selling international investment properties directly to his subscribers. By 2011 his sales increased to over £3,000,000 a year! Copyright © 2011 David Johnson. All Rights Reserved. Page |6 Case Study #3 – Jem “I make $30,000 to $50,000 a month thanks to FREE traffic from the search engines!” ‘Jem’ Jem is an Internet entrepreneur from Hong Kong, who lives in the UK. Two years ago he attended an Internet Marketing seminar, and got to learn about SEO. Jem now gets a torrent of free traffic every day to his sites that sell affiliate products such as contact lenses, chainsaws, baby monitors, floor lamps, etc! He recently said: "My personal websites are consistently delivering multiple 4 FIGURES (US dollars) every single day – and all from natural SEO for physical products as well as eproducts." “Recently I helped a FTSE250 and a FTSE100 company with their online business - the results have been staggering for them - for a few simple changes/ideas. I am now able to help large business dominate their market, ahead of competitors, or even help smaller firms the ability to overtake leaders in their field very quickly, for relative little spend. Copyright © 2011 David Johnson. All Rights Reserved. Page |7 I feel that I have not even touched the surface of the massive potential of Internet marketing.” Case Study #4 – Brad Lindsay “I make thousands of dollars a month thanks to SEO!” Brad Lindsay Brad Lindsay attended The Internet Millionaires Bootcamp and Traffic Generation Summit in London, and also saw the potential of SEO for getting traffic. He launched his website www.lineukinternet.net, providing high-speed Internet broadband for businesses, and started using SEO to get traffic. “I make use of SEO to my ISP business website where my site ranks high in Google organic searches results for targeted keyword phrases. For example right now in the UK my business website ranks no. 2 on page 1 of Google for one of my target phrases 'low cost leased line'. This brings lucrative targeted prospects to my ISP business so I don't have to go out looking... Our sales for a 100Mbs leased line is $2,360 per month on a 3 year contract. The good thing about this business model is that Copyright © 2011 David Johnson. All Rights Reserved. Page |8 all sales are recurring which typically continues year after year.” Case Study #5 – Matt and Alex Santoro-Emerson “We get 22,000 visitors a month, we make thousands of dollars a month in passive income, and we’ve now moved the family to sunny Italy!” Matt and Alex Santoro-Emerson Matt and Alex Santoro-Emerson lived in England until recently, but have now moved to Sicily in Italy – a dream of theirs for many years! They get more than 22,000 visitors a month to their websites thanks to Google and YouTube, and make thousands of dollars a month in passive income! “We are really excited about moving from rainy England to sunny Sicily! This has been possible because we have Internet businesses bringing us income even while we sleep. I got started because I bought one of your ‘How to make money on the internet’ products. I can’t remember what it was called but it told me everything I needed to know to get started (CPC, SEO, etc) so I made a product about keeping chickens (www.chickenkit.com) and I’ve been working on it ever since. I get most of my traffic from Google (150 visits per day), Youtube videos ranked in Google (400 visits per day) and affiliates (200 visits per day). Also, my wife Alex launched her website www.thelovelifecoach.co.uk. Thanks to free traffic Copyright © 2011 David Johnson. All Rights Reserved. Page |9 from Google, she gets speaking engagements and coaching clients, as well as selling her $97 ‘Love and Passion’ DVD product!” Case Study #6 – Damien Sayer “I’ve made £11,000 in 3 months thanks to blogs!” Damien Sayer Damien also attended The Traffic Generation Summit in London and found out about how to use blogs to get free traffic from the search engines. He saw the potential straight away, and took action as soon as he got home. Damien says he’s made £11,000 in 3 months thanks to blogs! Copyright © 2011 David Johnson. All Rights Reserved. P a g e | 10 Case Study #7 – Phil Henderson “It’s easy to make $5,000 in 45 days thanks to SEO!” Phil Henderson I met Phil Henderson at the seminar in London. He recently quit his consulting job to focus on his internet marketing business. Thanks to SEO he quickly started getting free traffic from the Internet. In fact, he made $5,000 in just 45 days, and now teaches his ‘5in45’ strategy. “We have "evergreen" sites where they sit there and generate traffic consistently and then we have "event" driven sites and videos. For example if we are creating a review site and a video for something we know is coming soon we can really drive a ton of traffic to that. We also use this concept for targeting world trends using Google Insights and Google Trends (www.google.com/insights/search and www.google.com/trends) to see what is becoming HOT. The YouTube SEO methods I use typically get a video ranked in under 10 minutes and they stay high ranking.” Copyright © 2011 David Johnson. All Rights Reserved. P a g e | 11 Case Study #8 – Matt Garrett “I make $20,000 a month thanks to SEO and listbuilding!” Matt Garrett Matt Garrett explained to me how he uses his 5 main blogs to get free traffic from the search engines, build his mailing list, and generate traffic to affiliate offers. He makes over $20,000 a month thanks to SEO and his mailing list, working from home! “I started making a living full time online in 2005. I started with simple affiliate Niche SEO based websites which I had a fair amount of success with, as I spent a lot of time researching everything I could about SEO and building links to my sites. This gave me a good understanding of how to get free organic traffic from the search engines. I started making AdSense sites and was lucky enough to get in when it was still easy money. In the process I learnt a LOT about the "Black Hat" Copyright © 2011 David Johnson. All Rights Reserved. P a g e | 12 side of SEO and site building, with cloaking and other sneaky techniques for building backlinks to sites. By 2006 I hooked up with 3 fellow AdSense site builders to automate the process of mass-building AdSense sites. At one point we were building over 10 thousand sites a month! Unfortunately Google caught up with us and I had 4 of my AdSense accounts closed down, including 2 that were totally "White Hat". It was a painful and expensive learning experience, but ultimately my business is better now because of it. In late 2006 I got in to blogging as a serious part of my business. I had some "niche" blogs which I'd previously used for linking to my AdSense sites and figured I should do something with them, so I started learning everything I could about blogs and specifically WordPress. In the process I realized I might as well set up a blog to share videos of what I learnt and BlogTactics.com was born, followed shortly by IMTesting.com, where I share the results of different stuff I test out for my own business. The time I'd spent learning about blogs obviously paid off, as both started getting reasonably good traffic very quickly. I now use 4 or 5 main "IM" based blogs to back up my affiliate marketing and list building efforts, and it works very well, having helped me build a Copyright © 2011 David Johnson. All Rights Reserved. P a g e | 13 subscriber base of around 10,000 people and a reliable $20,000+ monthly income.” Case Study #9 – Jason Osborn “I went from 0 to $2,000 a month in 90 days thanks to article marketing!” Jason Osborn Jason Osborn is an American who lives in Ireland. He decided to try ‘article marketing’ as a way to get traffic from the search engines. (Google loves www.ezinearticles because the articles posted there are reviewed by real editors, and are therefore screened for ‘quality’ – this means that Google often ranks these articles on its first page of results for relevant keywords) Jason uploaded some personal development and business articles on www.ezinearticles.com and started getting a trickle of free traffic this way. Within 90 days he was making $2,000 a month thanks to the free traffic he was generating from the search engines! He found that by posting articles he could make $5 per month per article, on average (the key here is to have hundreds of articles on the Internet), and was getting 10 to 20 new subscribers a day. Note: ezinearticles.com articles have recently lost 20 places on average, in Google listings. And who is picking up the slack: YouTube videos! Copyright © 2011 David Johnson. All Rights Reserved. P a g e | 14 (Who bought YouTube for $1.65bn…? That’s right. Google did… and they’re now placing YouTube videos much higher in their search rankings!) Case Study #10 – Sotiris Bassarakopoulos “I make $3,000 a month from my 450 ‘Adsense’ sites!” Sotiris Bassarakopoulos Sotiris Bassarakopoulos set up 450 websites this year and worked 6 months to get them ranked highly on Google. Thanks to this SEO work, he now makes over $3,000 a month from Google Adsense revenue, Clickbank affiliate products, sales from an ‘autoblogging’ software tool, Amazon commissions, and other affiliate programs. That’s $6.7 per site per month (or $0.22 per site per day, the same as Mark Vurnum, interestingly enough). He currently has the #1 position on Google for the keywords ‘free classified ads london’ (www.freeclassifiedadslondon.com), ‘free ads philippines’, ‘free classified ads belfast’, #3 for ‘Free Classified Ads Edinburgh’, #6 for ‘Free classified ads new york’, and #3 for ‘subliminal power review’. These are the tools and strategies Sotiris uses to get his sites ranked in Google: • ‘SEOPressor.com’ – ‘On-Page SEO Plugin for Wordpress’. • ‘Mass Article Submitter’ http://massarticlesubmitter.net • Onlywire (‘Auto-submit your online content and social status to the top social media sites with one click’) www.Onlywire.com • He posts YouTube videos with backlinks to his sites • His VA (Virtual Assistant from the Philippines) posts backlinks and articles on multiple websites, and does link exchanges with other websites Copyright © 2011 David Johnson. All Rights Reserved. P a g e | 15 • He recently started doing guest blogging on other high ranking sites • He set up a feed and automates his twitter accounts and facebook fan pages using ‘Networked Blogs’ www.facebook.com/networkedblogs. Case Study #11 – Nick East “I got my client to the top of Google in 6 weeks and they made £2,400!” Nick East Nick East recently revealed to me how he gets easy #1 rankings in Google: 1. Go to www.Amazon.com to find out what items and products are popular (Top 10) in different categories. 2. Select a keyword you want to rank on Google for 3. Check what website is #1 at the moment in Google 4. Type that URL into www.Alexa.com, to see if it has less than 500 to 1,000 backlinks (websites linking back to that specific site) 5. If it has more than 1,000 backlinks, find another keyword that has less than 500-1000 backlinks. 6. Once you’ve selected your keyword, register a domain name and set a Wordpress blog on that domain. 7. To get backlinks, use www.BuildMyRank.com (Up to 5 domains it’s $59/month; Up to 20 domains – $99/month; 50 domains – $159/month) 8. Also use http://3waylinks.net ($7 and then $47/month) 9. Buy .edu backlinks on Fiverr.com ($5) 10.Get 8 relevant articles (150 words) written on Fiverr.com, and uploaded onto www.buildmyrank.com, for just $5! Time spent: 2 hours doing research (Amazon, Google, Alexa), and 2 hours to get everything else done. Copyright © 2011 David Johnson. All Rights Reserved. P a g e | 16 He got one of his clients #1 in Google in less than 6 weeks for his main keyword, which resulted in them getting 4 new clients at £600 each! Case Study #12 – Yaro Starak “I make $10,000 to $35,000 a month thanks to my blog!” Yaro Starak Yaro Starak is an Internet entrepreneur from Australia. He started his blog www.Entrepreneurs-Journey.com in 2005, and today, working less than 2 hours a day he consistently makes $10,000 to $35,000 per month from his blog (he gets over 25,000 daily readers!) He monetizes all that traffic by selling advertising space on his blog, as well as promoting his own products and affiliate products. Yaro operates his business from his home or on a Mac Air laptop while traveling, he says, and thanks to free traffic from the search engines he generates up to half a million dollars a year with no full time staff! “When I first started back in November 2004, I was an absolute beginner. I quickly discovered that blogging was not only easy to do, but also heaps of fun and I started to build a loyal, responsive readership. My Blog visitor numbers kept growing day-by-day until one day I realized “Wow! I can actually make money with this!”, so I threw myself into experimenting with different techniques, including advertising and affiliate programs to generate income.” Copyright © 2011 David Johnson. All Rights Reserved. P a g e | 17 (Check out Yaro’s free report, ‘Blog Profits Blueprint’ on www.Entrepreneurs-Journey.com) Search Engine Optimization Tips • SEO is about content, and links. • Optimize your pages for keywords that convert. • Sarah Staar recommends BruteForceSEO linkbuilding tool ($150/month) and SerpAssist automated backlinks tool ($97 per month) • You can use RegistryCompass.com to find expired domains that have hundreds or thousands of backlinks already, and that still get traffic! • John Reese recommends you use shorter domain names. Don’t use numbers, don’t use hyphens and always use ‘.com’. Pay for multi-year registration, because the longer the domain is in existence, the better. A better long-term strategy, he says, is to build ONE site, deep in content and links. • Press Releases are good for getting you backlinks (check out PRweb.com) • Update your website or blog regularly with fresh content • Competitive Intelligence: using Alexa.com and Compete.com, find out how many backlinks your top-ranked competitor has in Google… and simply get more backlinks than them! Copyright © 2011 David Johnson. All Rights Reserved. P a g e | 18 Conclusion When it comes to making money thanks to SEO, every keyword typed into a search engine – and there over 1 billion different ones typed into Google every single day – is a MARKET to target, dominate, and profit from. And every week, new terms, celebrities, trends, books, television shows, and products come out, providing you with fresh new opportunities to quickly dominate the search engines. You can do this for yourself, to have your own income-generating websites places on Page 1 of Google, or you can offer this as a service to the millions of offline businesses that need a presence online. Remember: Traffic = Money (and Free Traffic = FREE MONEY!) I look forward of hearing of your many successes to come. To Your Success David Johnson If you would like me to coach you on how YOU can profit thanks to blogging and SEO, send me an email to [email protected] ! Copyright © 2011 David Johnson. All Rights Reserved.
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