MEDIA KIT besthealthmag.ca plaisirssante.ca Canada’s Healthy Lifestyle Magazine for Women Editorial Mission Best Health empowers, inspires, informs, and connects Canadian women through the Best Health community. It does this holistically through a unique four-pillared approach – Look Great, Get Healthy, Eat Well, and Embrace Life – to help women incorporate a healthy lifestyle into all aspects of their lives. Through fresh and unique writing by this country’s top writers, Best Health’s authoritative and trustworthy articles offer savvy yet attainable solutions that enhance the body and the mind. 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Our Core Audience are Women 35-55 who recognize the importance of making health a part of their lifestyle. Average minutes / Visitor: 5.5 minutes On average, readers spend 79.4*** minutes reading an issue of Best Health. • 3.6 reading occasions • 78% average “noted” score for all articles • Exceptionally high trust scores (7.8 on a 10 point scale) • 91% overall favourable reactions to Best Health Page Views: 3 million Social Media: 144,000+ Twitter followers *Source: Harris Decima 2011 estimated to PMB 2 YR Spring 2011. (For full description of estimate calculation, please see the ‘Best Health Readership Estimate Calculation’ page within this Media Kit.) **Source: ABC Results - December 2011 ***Source: Starch Results - May 2010 ****Source: comScore March 2012 Look Great Offers new ideas for looking fit, healthy, and glowing—plus fresh tips for skin, hair, and makeup. 1 Look Great In every issue: • Beauty product roundups, including eco-friendly picks • Staff-tested cosmetics and skincare products • In-depth “Science of Beauty” articles Best Health Readers… In this section, find new ideas for looking fit and glowing—plus fresh tips for skin, hair and makeup. Audience* Index* INSIDE Agree… 1,107,000 “My confidence is greatly enhanced when I know I look my best” Tips to ensure your next trip to the salon or spa is safe p. 36 149 “Laser hair removal set me free” p. 38 Ask our Beauty Editor p. 43 Strongly Agree… “I love to change my appearance with cosmetics” DON’T MISS... 221 Keep abreast of changes in style and fashion 1,383,000 302 Love to shop for clothes … especially designer labels 1,067,000 767000 238 277 Feel incomplete without the zest of a perfume or fragrance 479,000 179 Feel most comfortable in their jeans 911,000 113 Beauty Bar p. 46 The latest research on sun protection, plus what’s new in sunscreens p. 48 Easy beauty Stay sun-safe with these pretty swimsuit cover-ups p. 52 Summertime is the right time to chill out with your beauty regimen: a sunscreen you love, a waterproof mascara and maybe even a bronzer— done! Not sure whether bronzers are for you? Neither were we, until we tried some of the latest. Our staff test revealed they can actually deliver a chic glow (see page 54). Staff-tested bronzers p. 54 Curly, straight, colour-treated or dry: Which haircare products are right for you? p. 58 VEER 448,000 SUMMER 2011 35 * SOURCE : Harris Decima 2011 audience data calibrated using PMB 2-yr 2011 Spring psychographic statement data as explained on the last page of this Media Kit. BH1106133.indd 35 Buff &polish Romantic blouses SLOUGH Dead skin cells equal dull skin tone. And by not getting rid of them, you’re sabotaging the hydrating effects of body cleansers and moisturizers as they try to “battle through” the buildup barrier. Use a body scrub about twice a week. Alternatively, try daily dry-body brushing before showering. How to: Using a brush or loofah mitt, buff your skin in circular motions (don’t scrub too hard), starting with the soles of your feet, then working upward on legs, front and back. Pay special attention to backs of the thighs, upper arms and hips. Of course, in the shower, you can use a nylon puff or sea sponge with your favourite body cleanser for a more gentle slough. Moisturize The Body Shop Body Butter Duo (shown in Floral Açai) has two formulations—one for normal skin, one for dry—in one handy segmented pot. ($16, 200 mL) BY RHONDA ROVAN FROM SWEET TO SOPHISTICATED The billowy sleeved peasant top and its modified versions (floaty blouses that fall loosely from the body) are lending a soft touch to spring. They can be forgiving, but you still may need to pay attention to body type to get the most flattering effect. HOW TO WEAR Ruffles, pleating, yokes and lace embellishments will add shape. So will scoop necks and bateau If yo ish y necklines, and sleeves gathered at the shoulder. Also bo look for styles with a drawstring, belt or tie to add definition to the waist and create a curvier look. If your torso is short, choose a long top, and wear it untucked. CLEANSE SLOUGH EcoTools Bath Brush with bamboo handle exfoliates skin, dry or wet. With this, you can give your back a scrub, too. ($9) SLOUGH AND CLEANSE Urban Spa Full Body Sea Sponge transforms soap or shower gel into a luxurious lather. ($10) Moisturize Lancôme Nutrix Royal Body is a fastabsorbing (i.e., “dry”) oil with skin-restoring botanicals. And it’s a spray, for an even application all over. ($55, 100 mL) SMOOTH L’Occitane En Provence Amande Delightful Shape contouring gel-cream has flavonoid-rich almond bud extract to help minimize the look of celllulite. ($46, 200 mL) SLOUGH Fruits & Passion Blueberry Smoothing Body Scrub with wild Canadian blueberries polishes skin with sugar, safflower and sunflower oils, and bamboo and coconut powders. ($24, 175 g) u’re Many regular soaps are alkaline and dry out the skin, leaving a tight feeling. Because it takes nearly 24 hours for the skin to start releasing natural oils again, depleting them in this way means you’re not getting the most out of putting on a moisturizer after washing. One solution is to use a body wash or shower gel that is specially designed to hydrate the skin while you cleanse (e.g., glycerin-based formulas). Moisturize Clarins Extra-Firming Body Cream has a meltinto-skin texture. Plant extracts boost collagen fibres. ($60, 200 mL) MOISTURIZE Winners lacetrimmed shirt (cotton, $20); Levi’s boyfriend skinny jeans (cotton/ elastane, $98); Old Navy wedge sandals (faux leather, $30) You’ll get smoother, softer skin by applying a thin coat of body cream or moisturizer to just-out-of-the-shower damp skin. Then, reapply five minutes later. (Try this: Warm the bottle by taking it into the shower with you.) Some women love the spa-at-home treat of a “dry body oil” (beauty-speak for fast-absorbing oil) for leaving skin radiant, or a firming cream designed to improve collagen and elastin to help with slackening. Reminder: The skin on the back of your hands is as thin and delicate as the skin on your eyelids, so use hand cream regularly—hydrate three times a day. SMOOTH CLEANSE Dove VisibleCare Softening Crème Body Wash moisturizes as you shower. ($7, 300 mL) What to do about cellulite? Women of all sizes have it. Experts say the best way to manage dimpled skin is to eat lots of fruit and vegetables, drink enough water and exercise regularly. Dry-body brushing also helps skin look smoother because it stimulates microcirculation and aids in lymphatic drainage. If you can’t make peace with these dimples, cellulite creams, whose effects are temporary, can’t hurt; the mechanical action alone of massaging creams into bumpy areas may contribute to improving skin’s appearance. PHOTO: TRACY SHUMATE. STYLIST: DANIEL ONORI/PLUTINO GROUP PAMPER THE DÉCOLLETÉ Decléor Excellence de L’Âge has firming plant extracts and Inca inchi oil to beautify and nourish the neck and chest area. ($105, 50 mL) BONUS Want more ideas for feeling good about your body—clothed and in the buff? Go to besthealthmag.ca/ may2011. Cleanse Crabtree & Evelyn Bath & Shower Gel (shown in Lavender) conditions skin as it envelopes you in a frothy foam. ($21, 250 mL) 54 BESTHEALTH www.besthealthmag.ca 3/29/11 4:07 PM We know the sun is harmful to skin, but many women feel sexier with a tan. Self-tanners provide that without the danger of UV rays—and they minimize the look of cellulite. Gradual-tan products are the least tricky to use; it’s easier to avoid the streaking that can occur with instant tanners. pAMpER THE DéCOLLETé This area is particularly vulnerable to sun since it’s often exposed and not protected. Always moisturize your neck and chest, and use broad-spectrum sunscreen SPF 30 to help avoid wrinkling and dark spots in this area. □ Moon tiered blouse (cotton, $45) HOW TO WEAR “Soft, flowing styles will flatter your curvy body because they harmonize with your natural lines, especially when worn tucked in,” says Law. If you’re large chested, avoid embellishments on the bust, and choose fluid fabric that doesn’t cling to the body. u’re If yo rvy cu French Connection chiffon bow-tie blouse (polyester, $78) Find out the truth about clothing sizes at besthealthmag.ca/may2011. may 2011 BH1105110.indd 55 HOW TO WEAR a u’re To make your If yo ar hips look narpe rower and your shoulders wider, suggests Law, try soft cap sleeves, V-necks, shallow scoop-necks and bateau necklines. “The peasant blouse’s big fluid sleeves can also be flattering,” says Pittana. HOW TO WEAR an Choose a hipu’re If yo ple length blouse, and ap wear it untucked. Darker colours will have a slimming effect, especially when paired with similarly toned bottoms. “Great necklines for your body type are V-necks or scoops,” says Law. □ fAkE A TAN Fake a tan Jergens Natural Glow Revitalizing Daily Moisturizer is a hydrating gradual self-tanner for the body. ($7, 150 mL) Marc by Marc Jacobs BCBGMaxAzria lace-sleeve blouse (silk, $202) For where to buy, see page 124. BH1105110.indd 54 TREND # 4 Look Great Feel beautiful in your own skin— and be confident baring more of it in the season’s light clothing ANTHEA SIMMS (TOP RIGHT) Look Great 5/20/11 9:20 AM 55 3/29/11 4:07 PM 50 BESTHEALTH BH110510.indd 50 www.besthealthmag.ca 3/30/11 3:43 AM Get Healthy 2 Delivers what you need to live well: exercise plans, expert advice, and more. Get Healthy In every issue: • Workouts/fitness advice from leading Canadian experts • “Best Remedy” roundups of OTC and natural products • The truth about the latest health research Best Health Readers… Audience* Index* 1,307,000 142 Enjoy activities that push their 1,184,000 mental and physical limits 194 1,278,000 197 668,000 153 1,380,000 194 Do yoga 390,000 309 Are interested in homeopathic and herbal remedies 1,142,000 275 Exercise to keep fit – and enjoy it! Exercise at home Agree regular exercise is essential to their daily life inside Your definitive guide to Crohn’s and colitis p. 50 What Works, What Doesn’t: Answers to everyday health questions p. 54 The new trend of barefoot running p. 57 A roundup of remedies to treat eczema Plus: One woman shares what worked for her p. 61 Could he have prostatitis? His best treatment options p. 66 How to stay hydrated before, during and after your workout p. 69 why it’s good to… Take up running 14 gift ideas for healthy living you’ll love to give—or get p. 72 Not only is it a great way to burn calories (a 140-lb. woman can burn 255 calories in 30 minutes), it also has psychological benefits: Running reduces stress and improves your self-esteem. (Who wouldn’t be proud to say ‘I just ran 5K!’?) And now a twist on this exercise has taken hold in Canada: barefoot running. For our story on the growing trend, see page 57. ty milford/masterfile Enjoy fresh air and outdoor activities In this section, find what you need to live well: health news, expert advice and more. * SOURCE : Harris Decima 2011 audience data calibrated using PMB 2-yr 2011 Spring psychographic statement data as explained on the last page of this Media Kit. november 2011 BH1111126.indd 49 10/5/11 7:32 A Get Healthy Get Healthy Do-it-yourself boot camp HAIR & MAKEUP: TRICIA CLARK. TOP AND LEGGINGS: LULULEMON • A yoga mat and towel • A bottle of water • A watch that counts seconds Check out our outdoor workout videos at besthealthmag .ca/summer2011. 68 BESTHEALTH Is brown bread always better than white? BY ERIN PHELAN PHOTOGRAPHY BY KEVIN CLARK Equipment BH110614.indd 68 Answers to everyday health questions, based on the freshest research findings You don’t need to find a class! Grab a friend (or go solo), and hit a park for a tough one-hour workout that’s guaranteed to get you slimmer and fitter THEY’RE STILL A HOT TREND IN FITNESS, and you can see why: Boot camps burn a ton of calories—according to the American Council on Exercise, you can burn about 600 in an hour! “Boot camps are efficient because they encompass all aspects of fitness,” says trainer Geoff Bagshaw, a former Vancouverite who is group fitness director for Equinox in Miami and has run boot camps throughout North America. “You gain strength and endurance, improve your cardio and develop flexibility.” So let’s take it outside! Do this workout twice a week, plus cardio three times a week (on alternate days) at a moderate to intense level for 45 minutes. Pair that with a healthy diet and you could lose 10 pounds in one month! (Need a slim-down meal plan? We have one: Turn to page 104 for breakfast, lunch and dinner recipes, and even snack ideas.) This is a challenging workout, and though there are options for beginners, if you are new to fitness you should check with a doctor before starting out. BONUS What Works What Doesn’t Pick a park that has some open space, a tree and a bench, if possible. Each interval has two cardio, one strength and one core exercise. “But many of the cardio drills are also strength drills, so be prepared to use all your muscles,” says Bagshaw. From start to finish, the workout should take one hour. Remember to keep drinking water to stay hydrated! Get started Drop your yoga mat, take 50 long strides across the park, and drop your towel there—this should give you a distance of about 50 metres to work in. INTERVAL 1 WARM-UP/CARDIO KICK (10-15 MINUTES) JOG For 30 seconds. LUNGE Starting with right leg, step forward into a lunge, knee perpendicular to your ankle, dropping left shin parallel with ground. As you straighten right leg, bring left leg forward, take a big step and drop it into a lunge. Lunge your way down to the towel and back. BACK KICK With the back of your hand flat on your glutes, jog down to your towel and back while kicking your heels backwards to hands. FRANKENSTEIN WALK (Shown) Kick left leg straight, reaching toward toes with both hands. Alternate legs, walking down to the towel and back. CROSS Stand with feet shoulderwidth apart, hands behind head, Warm up: 5-7 minutes Frankenstein Walk elbows wide. Bring right knee up, and cross left elbow, touching top of knee. Alternate sides for 30 seconds. SQUAT Stand with feet hip-width apart, arms at sides. Bend knees, with hips back, and lower your butt down as though sitting on a chair. Touch ankles with hands. As you stand up, squeeze glutes together, reach arms overhead and rise up on balls of your feet. “This gets the heart rate Cardio up and keeps it elevated, kick: 5-7 minutes burning more calories,” says Bagshaw. RUN Sprint down, touch towel, sprint back and touch mat. Do twice. LUNGE Complete another set of lunges, this time lunging with the right leg down to the towel, then the left leg on the way back. BACK KICK Run to the towel and back while doing back kicks. FAST FRANKENSTEIN WALK Standing in place, quickly kick your legs in front, reaching for toes. Do for one minute. CROSS Stand with feet hip-width apart, hands behind your head and elbows wide. Raise left knee and reach right elbow down toward raised knee. Repeat 25 times. Switch sides. POWER SQUATS Do a squat, touching ankles with hands. As you come up, leap off the ground, swinging arms to the sky. Land softly, and go into a squat. Repeat quickly for one minute. → Do weight-loss groups help people drop more weight? The studies are unequivocal: People who attend support groups as part of Yes a comprehensive weight-loss program lose more than those who go it alone. That’s not surprising considering how difficult it can be to cut calories and stay motivated day in and day out. Researchers at the New York Obesity Research Center found that among 423 study participants, those who took part in a commercial weight-loss program with group support lost more weight during the first year— 10 pounds compared to three pounds—than those who tried weight loss on their own. Is it really necessary to consult your doctor before taking a vitamin or mineral supplement? Many common supplements Yes can react with certain prescription drugs, and the results can be dangerous. Folic acid, for example, can interact with anticonvulsant medications. If you are taking a prescription blood thinner such as warfarin, you should not take vitamin E, vitamin K, garlic, fish oil, ginkgo biloba or ASA; all can thin the blood (and too much blood thinning can cause bleeding in the brain). Even if you’re not taking medications, talk with your doctor about which products—and how much—to take. 54 besthealth www.besthealthmag.ca 5/20/11 9:35 AM BH110614.indd 69 5/26/11 10:10 AM 054-BH111128 54 Some brown breads are no merely white breads baked with caramel colouring or another additive to give them a darker hue. Look for packages that say “100 percent whole wheat” or “100 percent whole grain.” Also, check the ingredient list to make sure “whole wheat flour” is first. And bread with a coarse texture has less of an impact on blood sugar. Can you overuse eyedrops? Eyedrops that promise to erase redness contain a decongestant that narrows blood-filled capillaries, making them less visible, so the redness fades. But decongestant drops are weak and their effects wear off quickly. If you use them too many times in a row, you may experience a rebound effect, in which the capillaries become even more dilated. To avoid this, don’t use these eyedrops for more than a few days at a time. If your redness lasts longer, go to an optometrist or ophthalmologist to evaluate the problem. Yes Can cleaning your ducts prevent health problems? Many duct-cleaning comno panies would have you believe that the air ducts for your heating and air conditioning system harbour the mould spores and dust that aggravate allergies and asthma—and propose high-priced cleaning as the fix. But duct cleaning has never been proven to prevent health problems. In fact, one study found that most of the ducts tested were virtually free of dust mites. If there is a buildup of mould, dirt or moisture, or if insects or rodents have moved in, your ducts will need more than cleaning—they’ll need to be repaired. istockphoto.com MEET INGRID! Vancouver fitness expert Ingrid Knight-Cohee demonstrates all the moves in this hardcore boot camp, which we shot in Stanley Park. In this photo, she’s showing the One-Legged Triceps Dip (page 72). For more on how Ingrid stays this fit and healthy, check out “My Healthy Life” on page 144. 49 www.besthealthmag.ca 10/3/11 6:14 PM Eat Well 3 Filled with the very best nutrition tips and simple, delicious recipes. Eat Well In every issue: • Swap & Drop: Simple changes to help you lose weight • Portion Checker: Foods (shown in actual size), and the calories they contain • Quick Fix recipes: Meals in 30 minutes or less Best Health Readers… In this section, find the very best nutrition tips—and simple, delicious recipes. Audience* Index* 991,000 Are principal grocery shoppers INSIDE Pantry makeover: 19 healthy staples p. 87 104 Love to cook 983,000 149 Have a sit-down meal in the evenings 1,047,000 131 Enjoy entertaining 1,068,000 166 Bake from scratch 693,000 126 Prefer to purchase organic products 747,000 232 Quick Fix suppers: Pork with rhubarb & quinoa; One-skillet chicken & peas pasta p. 91 Easy food swaps to help you drop pounds p. 94 A reader’s vegetable-turkey chili recipe p. 98 205 Will pay more for quality wine 602,000 176 Prefer “low fat” or “light” food and drink options 953,000 198 Big Spenders… Our readers spend $186,434,000 on food each week. PHOTO: RYAN SZULC. FOOD STYLIST: NANCI MIRANDA. PROP STYLIST: MADELEINE JOHARI 1,247,000 Are well informed about nutrition Portion Checker: Can you guess which bread spread is lowest in calories and fat? p. 100 A Mother’s Day menu by Paul Finkelstein is the perfect way to celebrate the day p. 102 FEATURED INGREDIENT Just add greens p.84 Zesty baby arugula adds colour and zip to Friday-night pizza—as well as vitamins A, C and K. You can add this topping to takeout, but making pizza at home is easy. RECIPE: Preheat oven to 475°F. Shape store-bought whole-wheat pizza dough into a thin crust. Place on a well-floured baking sheet and top with whatever is on hand; we used tomatoes, black olives, yellow peppers and feta. Drizzle with a little olive oil and bake until crust is crisp, about 10 minutes. Remove from oven and top with arugula and a few shavings of Parmesan. MAY 2011 BH1105103.indd 83 3/30/11 4:34 AM * SOURCE : Harris Decima 2011 audience data calibrated using PMB 2-yr 2011 Spring psychographic statement data as explained on the last page of this Media Kit. Eat Well Eat Well Margarine Eat Well (non-hydrogenated, Quick fixes swap & drop can ola and s unflower oil–based) 105 calories, 12 g fat (2 g saturated fat), 0 mg cholesterol Slash the sugar Avocado 24 calories, 2 g fat (1 g satur 1 3/4 cups (425 mL) low-sodium broth or water StatiSticS canada juSt reported that canadianS are eating a whopping 26 teaspoons (130 mL) of sugar daily! With the holiday season just around the corner, of course you will indulge—but try to keep an eye on your sugar intake, since too much can lead to weight gain and, eventually, to type 2 diabetes. To figure out how many teaspoons are in the packaged foods you eat, check the number of sugar grams on the label and then divide it by four (four grams of sugar equals one teaspoon). To reduce your intake, here are some easy swaps. ated fat), 0 mg cholesterol cup (60 mL) orange juice saturated fat), 0 mg cholesterol Chunky peanut butter (natural) 90 calories, 7 g fat (1 g saturated fat), 0 mg cholesterol Extra virgin olive oil Butter 101 calories, 12 g fat 120 calories, 14 g fat (7 g saturated fat), (2 g saturated fat), portion checker Spreads if you’re counting calories and fat grams, this page removes the guesswork. Shown here are foods we love to spread on bread (or, in the case of olive oil, dip bread into). Each is shown in actual size in a measure of one tablespoon (15 mL). Canada’s Food Guide allows two to three table spoons of healthy fats (monounsaturated/poly unsaturated) per day. (Noteworthy: All of these except for the butter are healthyfat–based.) 100 besthealth BH1105102.indd 100 Motts Fruitsations homestyle apple Sauce uses regular sugar, and less of it (23 g; it’s third on the ingredients label after apples and water). It has 100 calories. Selection Fieldberry cereal Bars have 140 calories and 12 g sugar in each 38-g bar. Pick another flavour for less. Selection raspberry cereal Bars have 130 calories and 8 g sugar per bar. That’s one-third less sugar. Blue diamond almond Breeze Vanilla beverage has lots of calcium, but it also has 15 g of sugar per cup (250 mL). It has 90 calories and 2.5 g fat. Blue diamond almond Breeze original halves the sugar to just 7 g in the same-size serving. It has 60 calories and 2.5 g fat. Vachon triple chocolate cake is not too bad, for a dessert, with 1/8 of the cake (65 g) having 19 g sugar, 220 calories and 11 g fat. Vachon Berry Mirror cake is a better slice, with 13 g sugar, 140 calories and 6 g fat for the same-size serving. Now you can say “yes” to dessert. □ 2 Tbsp (30 mL) honey 1 medium sweet potato, peeled and diced Bonus: Lots of hearthealthy beta-carotene 4 pork chops, fat trimmed, total 400 g (about 1/2 in. thick) Tip: Or use sliced pork tenderloin 1 medium onion, sliced Pork with Rhubarb & Quinoa 3/29/11 4:12 PM BH1111119.indd 92 1 cup (250 mL) quinoa, uncooked Bonus: High in fibre and folate Syrah Wine Pairing MeThod In a medium saucepan over high heat, stir broth or water with quinoa, sweet potato and yellow pepper. Bring to a boil, reduce heat, cover and cook about 15 minutes. Stir in parsley; set aside. Meanwhile, heat a splash of canola oil in a large skillet over medium-high heat. Add pork chops, and brown 3 minutes each side. Remove to a plate. Heat a bit more oil in same pan, add onion and cook until soft. Stir in orange juice, honey, rhubarb and a pinch of dried thyme. Cover and simmer, stirring often, until rhubarb has softened, about 5 minutes. Return chops to pan, cover and simmer until cooked through, about 3 minutes. Divide quinoa among 4 plates, place a chop on top of each and spoon rhubarb overtop. → 92 BeSthealth www.besthealthmag.ca 1 yellow pepper, chopped 2 cups (500 mL) chopped fresh rhubarb Tip: Frozen also works tracy shumate. bags, envirosax photo: Ryan Szulc. Food StyliSt: nanci MiRanda. pRop StyliSt: Madeleine JohaRi 30 mg cholesterol 0 mg cholesterol Motts Fruitsations apple Sauce, which lists glucose-fructose second on its ingredients label (after apples), has 120 calories and 26 g sugar in 1/2 cup (125 mL). photos: rYan szulc. food stYlist: nanci miranda. prop stYlist: madeleine johari. recipe tester: jennifer danter 47 calories, 5 g fat (1 g You can easily put these springinspired, nutritious meals on the table in about 30 minutes Large handful chopped parsley Tip: Coriander can be substituted 1/4 For that swap this Reduced-calorie mayo 83 This fruity red, also called shiraz, has tannins that work well with meat dishes. Serves four. Per serving: 470 calories, 31 g protein, 15 g fat (4 g saturated fat), 54 g carbohydrates, 6 g fibre, 69 mg cholesterol, 116 mg sodium maY 2011 10/5/11 7:39 AM BH110528.indd 91 91 11-03-23 10:52 AM Embrace Life Inspiring stories, ways to reduce stress, and how to tap into the positive power of love and laughter. 4 Embrace Life In every issue: • Stories of inspiration from women across Canada • Straight-talking sex and relationships advice • How to sleep better, achieve balance and a healthy home Best Health Readers... In this section, find inspiring stories, ways to reduce stress—and ideas for living your best life. Audience* Index* Love to spend time looking at household decorating ideas 654,000 200 Give preference to “green” products 1,012,000 154 282,000 Contribute $5,000+ to RRSP’s in an average year inside The incredible Norma Bastidas p. 106 “My kids, the food police” p. 115 Advice from a sex therapist p. 118 204 These couples stay healthy— and happy—by working out together p. 120 My garden helped me grow p. 123 grab some me time 504,000 121 459,000 399,000 155,000 347,000 83,000 119 115 145 139 118 794,000 145 Spend $1,000+ on credit cards each month 270,000 145 Purchase brand-new import vehicles 199,000 143 Agree that it’s important to continue to learn new things throughout their life 1,311,000 124 Have been active in a social issue or community project in past 2 years With mosquito season coming to an end in most parts of the country, it’s a good time to take a camping trip. Whether you prefer to rough it solo, or go with your spouse, the kids or a best friend, this time of year often has the most beautiful weather. So take advantage of it! And for 10 more ways to stress less and sleep more, visit besthealthmag.ca/sept2010. Embrace Life 4 7 to 5 1 3 6 108 BESTHEALTH BH1110108.indd 108 PHOTO: TRACY SHUMATE. PROP STYLIST: BREANNA GOW/JUDY INC. TEAS, DAVIDSTEA, DAVIDSTEA.COM 2 1. TEA FOR ONE A small teapot, cup and saucer fit perfectly on the corner of a work desk for afternoon tea. Fill with antioxidant-rich goji berry tea. (Teaopia, $18 for set, teaopia.ca) 2. THE SPLURGE You might not indulge in an Hermès handbag, but a cup and saucer made by this classic French brand is just a little more affordable. Pour in Earl Grey tea; bergamot orange peel yields its distinctive flavour. (Bleus d’Ailleurs by Hermès, $212, hermes.com) www.besthealthmag.ca 8/25/11 2:40 PM 3. FLOWER POWER Reflect the Chinese inspiration of this pattern from English designer Jasper Conran with fragrant jasmine tea. It’s made by infusing green tea with jasmine flowers. (Chinoiserie by Jasper Conran at Wedgwood, the Bay, cup $60, saucer $30) 4. BEYOND PALE This porcelain cup and saucer are from English potter Portmeirion. Enjoy white tea, which helps to boost energy. (Crazy Daisy by Portmeirion, William Ashley, $19, williamashley.com) 5. BLACK IN WHITE With a casual French country look, this set feels right for any time, any day. Fill with black tea, which is made of oxidized tea leaves. (Emma, Pottery Barn, $25, potterybarn.ca) 6. A CALMING CUP Wrap your hands around this bamboo-patterned cup on a fall evening. Savour camomile tea—famous for its sleep-inducing qualities. (Red Pagoda, Ralph Lauren, the Bay, cup $20, saucer $18) 7. WAKE UP AND SMELL THE TEA Fill this perfect-for-breakfast cup with an oolong version. Its taste is halfway between black and green teas. (Gracie China, Coastline Imports, Winners, cup $6) □ OCTOBER 2011 BH1110108.indd 109 Why a Canadian makeup artist started her eco-friendly business p. 128 september 2010 * SOURCE : Harris Decima 2011 audience data calibrated using PMB 2-yr 2011 Spring psychographic statement data as explained on the last page of this Media Kit. A FRIEND OF MINE told me that she looks forward to relaxing with her cup of tea at the end of her workday. It’s not simply the tea she appreciates, but the cup it’s in, which is beautifully designed and, she says, “just feels great on my lips as I sip it.” That sparked us to collect a few to inspire you, too, to indulge in this simple pleasure. Then we filled them with some delicious teas. —Bonnie Munday Our editor’s roundup of this issue’s top tips p. 126 dougal waters/getty images Love to travel: • And Spend a few overnights within Canada • Out west • In Ontario • To Quebec • To the U.S. for personal vacations • To the Caribbean 109 8/25/11 2:40 PM 105 Special Opportunities belle &svelte 14 RECETTES BEAUTÉ p.80 SCULPTEZ fit& CORPS SANS fabulous VOTRE EFFORTS Printemps 2011 easy WAYS 7 CLÉS POUR RAYONNER from smoothies to beauty foods: 14 WEIGHT LOSS p.52 FEEL-GOOD RECIPES p.80 SHAPE RD GUIDES Participation Deadline: Please contact your Account Manager for details. WITHOUT WORKING OUT p.24 FEEL CONFIDENT & RADIANT reveal your inner beauty délicieuses faibles en gras NO FAIL Gâteau suprême au chocolat p. 85 p. 62 17 S Hiver 2010 AUTOMNE 2010 S -STRES ANTI ures LOW E R YOU R BLO OD SUG A R— S TA RThe I N66 G T ODAY ! 24 LOSSFêtes p. LUSCIOUS des p.12 a flat 19 iabetes BELLy 5 Minutes DELICIOUS LOW-FAT Chocolate in recipes Supreme Cake p. 85 p.62 WEIGHT LOSS a Dayp.44 Fat Fighting MADE EASY Foods Eat As Much Discover the “250 Solution” p. 34 As You Want p.20 TOP20Foods for Beating Diabetes p.10 RDG U I D E S BONUS! easiest fitness routine ever p. 52 p. 56 e a sy ways cahier cices TO sh e d p O u n ds d’eXer à l’intérieur ! fO r e v e r! Exercices faciles p. 52 DESSERTS À kilos Guides Sélection G u i d e s S é l e c t i o n PLUS ! 9 5 bureau Éliminer les p. 22 Alimentsmagiques!p.10 trucs Mincir 22 pour le de CARB BODY YOUR LOVE WILL TOP 20 HAVE YOUR CAKE & EAT IT, TOO! p. 85 BODY Spring 2011 reverse La solution « 250 calories » p. 34 plat Mangez-en Plein p. 20 recettes Lepéchémignon àportée!p. 85 MORE THAN 170 RECIPES, PERDREDUPOIDS TIPS, & SIMPLE SOLUTIONS C’EST FACILE ! ventre 19 SUCCULENTS p.24 Affichez votre soleil intérieur YOU CAN WIN AT aliments DESSERTS LIVE BETTER, FEEL GREAT YOUR Investment: $10,000 net/issue A BAISSEZ VOTR E SUCR E SA NGUIN AUJOUR D’HUI ! 24/7 SS CU STRE p. 66 RE Erase Holiday Weight Gain p.12 Winter 2010 POUR FAUTES perdre vos k ilos sa n s d o u leu r ! Pour partir du bon pied PERDRE DU POIDS PLUS VITE p.52 Guides Sélection Sponsorship Package: • Exclusive Sponsorship •Three ad pages within the guide: IFC, IBC, and OBC. p. 2 Rd g u i d e s trucs GAGNANTS Best Health offers an array of SIPs created by popular demand for our readers. All guides are produced in English (Best Health) and French (Plaisirs Santé) and are available exclusively on newsstands. maigrir sans IDES GLUC s miracle 2 FALL 2010 Special Interest Publications PLUSDE170CONSEILS ET SOLUTIONS Find MoRe ways at to lose pounds besthealthmag.ca Best Health Challenge 2012 Resolutions 2013 The Best Health Challenge is an invitation to women across Canada to dare themselves to Look Great, Get Healthy, Eat Well, and Embrace Life. This is an extensive print and online program created in partnership with our editorial team. Each year our Jan/Feb issue is host to our annual Resolutions advertising feature. With increasing demand and much success, we are continuing the tradition in our fifth consecutive year. Sponsorship Package: • In-magazine and online advertising •Ability to provide your own experts throughout the Challenge • Magazine promotion • Merchandise and contests • PR & more! Sponsorship Package: • Category exclusivity (in magazine and online) • Full-page brand ad + full-page advertorial (in magazine) • Contest promotion (in magazine and online) •Exclusive ROS advertising within Resolutions 2013 channel & more! Investment: $40,000 net Participation Deadline: November 16, 2012 Talk to your Account Manager for more info. This year, I resolve to... ADVERTISING SUPPLEMENT harness the power of antioxidants! Time to Make a Fresh Start! Want to make some changes? Take time Best Health Challenge to reflect and resolve to improve your whole-life makeover Kelly’s vitals age 34 height 5' 8" starting weight 199 lb. current weight 174 lb. weight lost to date 25 lb. weight-loss goal 39 lb. life Balance goals To make more “me time,” stop the negative self-talk and indulge in her passion for all things British by travelling to England. life. Whatever you decide, set realistic goals and look for support. Commit to Part three of four a new beginning! You Could check out Kelly’s head wear! Being an anglophile, Kelly owns a few fascinators, and, she admits, “This one is the most conservative of the bunch.” photo: Michael alberstat. hair & Makeup: kelly Meredith/Judy inc. stylist: alanna davey. Jacket, ralph lauren. shirt, the hudson rooM. shoes, david’s. suitcases, riMowa our featured participant gets advice from a life coach to help her start living her dreams By Erin PhElan If you had asked kelly Mathews one year ago if she would be planning an extended trip to England and spending her free time blogging about the Royals—or even having free time, for that matter—she would have laughed. “This time last year I was coming off of working for almost three months straight without a day off. I had gained a ton of weight and had zero time for my friends, family or partner, Kevin. I loved my work, but I knew I wasn’t living a balanced life.” A lot has changed. In March 2011, Kelly decided to become a consultant (she has done work for Reader’s Digest, which publishes Best Health), and she says that was one of the hardest career changes she’s ever made, because she loved her old job. Now, as our featured participant in the annual Best Health Challenge, she’s on a journey back to better physical health. (She’s become a lot more fit, and it shows in the photo.) Part of the Challenge is to find more life balance, and for that Kelly is getting help. Until she started the Challenge, Kelly had never thought she’d benefit from life coaching. “I’ve always been an advocate for other people seeing a life coach or therapist but never thought self-reflection would help me very much. I was wrong!” Kelly had already thrown herself wholeheartedly into the Challenge—committing to her fitness regimen with a workout from celebrity trainer Bruce Krahn, and overhauling her diet with advice and a meal plan from nutritionist Sue Mah—when she met Dr. Susan Biali, a Vancouver-based life coach and medical doctor. That’s when she decided she needed to open the emotional floodgates, too. During their first session together, they produced six pages of notes for ways Kelly wanted to transform her life. “Verbalizing WIN thoughts I haven’t said out loud was hard. I never thought I’d be so open or emotional in front of a stranger,” says Kelly. “Life coaches help discover the real you,” explains Susan. “In our society we are not encouraged to be our true selves, or to nurture those passions that aren’t practical or that don’t lead to conventional success. As a result, many people spend their lives trying to conform rather than live authentically. A life coach encourages you to express who you are and helps you get back to what you love, what you care about, your values, and what you want your life to feel like.” One of the things Susan and Kelly worked on during their face-to-face meeting, weekly phone calls and regular emails was to quiet Kelly’s habit of negative self-talk. “Kevin is my biggest cheerleader,” says Kelly. “And it away from her best self—that’s how the KRM concept emerged,” says Susan. So, who is KRM? “She is athletic and superfit, and loves competing on teams,” Kelly says. “She prioritizes family, friends and her relationship with her partner, and she loves travel and adventure. KRM enjoys a good book, coffee on her porch and a romantic weekend getaway. And she’s a size 8.” Susan delved into the heart of Kelly’s passions during their sessions. “That gave us clear guidelines for the changes that needed to be made. Life coaches look for signs—or happiness flags—because these are the things that make life fulfilling for a person,” Susan says. A huge flag went up when Kelly talked about how much she loves softball, a sport she has enjoyed since she was 12—but hasn’t played since 2006. With Susan’s encouragement, Kelly joined a co-ed team, which “a life coach encourages you to express has brought her joy. “There’s a high that who you are and helps you get back to comes from sports what you love…and what you want your you can’t get from a cookie,” says Kelly. life to feel like,” explains dr. susan biali. “I need sports to feel balanced.” can’t be easy to be in a relationship with Most of us are overscheduled with social someone like me who isn’t happy and who obligations, Susan notes, and Kelly’s life was is always putting herself down.” Says Susan: severely lacking “me” time. “My personality “Kelly used such judgmental words to doesn’t allow me to relax,” says Kelly. “One describe herself the day we met, such as, of the last words any of my friends would use ‘It’s sick the way I eat…. I’m lazy…. The to describe me is introverted. But I crave time person I once was is long gone.’ What she for myself.” Looking at her calendar with wanted most was to get Kelly Rachelle Susan, she saw there were many engagements Mathews—or, who she called ‘KRM’—back.” she didn’t really want to attend but felt obliDuring their initial meeting, Susan and gated to. Susan encouraged her to declare Kelly mapped out five key goals, then planned a “social bankruptcy” month, telling friends check-ins and weekly assignments to keep she needed to spend time on her own. her on track. “Kelly’s life had gotten so far The result? Kelly began her “Me Month” → A 2011 Resolutions Prize Pack! noveMber 2011 BH111121.indd 100 10/4/11 6:15 AM BH111121.indd 101 101 10/4/11 7:44 AM A healthy way to battle harmful free radicals Top ten sources of antioxidants: Antioxidants mop up the damaging free radicals in our bodies and contribute to a longer and healthier life. A growing body of research is adding evidence to the fact that antioxidants stabilize the damaging free radicals that are created in our bodies every day. A byproduct of the natural use of oxygen by our bodies, free radicals cause the kind of cellular damage that has been linked with a wide range of chronic diseases ranging from heart disease and cancer 1 Concord grapes 2 Grape juice through smoking, alcohol consumption, and environmental pollution. So it stands to reason 3 Berries overall health. 4 Pomegranates 5 Oranges 6 Plums 7 Pineapple 8 Kiwi 9 Grapefruit to high cholesterol and stroke. Of course, free radicals can also be formed in the body that a diet rich in antioxidants will neutralize those free radicals and contribute to your Researchers have identified hundreds of antioxidants in our foods, including vitamins E and C, selenium, and carotenoids such as beta-carotene and lycopene. Plus there’s a great deal of attention being paid to a particularly potent group of antioxidants called polyphenols, which can be found in a variety of fruits, vegetables, grains, legumes, nuts, and teas. 10 Broccoli Learn more at www.welchs.com Nutritionists recommend looking for a broad range of antioxidants to add to your diet, because in addition to the fact that they are all free-radical warriors, they all have their own individual health benefits. Start by looking for fruits, vegetables, and juices with deep, dark colouring and you’ll be off to a healthy start! You Could WIN Find out how you could WIN incredible prizes.Visit besthealthmag.ca/resolutions Digital Online @ besthealthmag.ca and plaisirssante.ca Besthealthmag.ca and Plaisirssante.ca are the Health and Fitness Channel for Sympatico.ca. This arrangement (circa August 2009), brings both Best Health/Plaisirs Santé and Sympatico.ca new audiences and greater visibility, and offers the clientele of both sites access to unique, healthy lifestyle content – a category in demand with Canadians – based on the success of Best Health magazine. Look Great | Get Healthy | Eat Well | Embrace Life • Four interactive content channels •Daily exclusive adapted and new articles and slideshows • Searchable recipe index with hundreds of healthy recipes • Contests Social Media • The Best Health Blog for a daily updated dose of all that’s timely and newsy in healthy living • Follow us on Twitter @besthealthmag (we have the highest number of Twitter followers in Canada among Women’s magazines with 144,000+ followers!) •Be our fan on Facebook at Best Health Magazine Newsletters •3 English newsletters, alternating weekly (Eat Well, Get Healthy, and Look Great) with over 93,000 subscribers combined! •2 French newsletters, alternating weekly (Mon Assiette, Ma Santé) with over 61,000 subscribers combined! •Tip of the Day newsletter (6 days a week) with over 17,000 subscribers • E-blasts to our targeted database Awards Winner | Community Feature 2010 Canadian Online Publishing Awards FINALIST | Overall Website (magazine) 2010 Canadian Online Publishing Awards FINALIST | Best Use of Social Media 2011 Canadian Online Publishing Awards 2012 Editorial Highlights January/February 2012 Annual Resolutions Program • Resolutions feature articles: •Get toned •Lose weight (includes cardio fitness for a healthy heart) •Snack better •Sleep more Plus: Shades of Green: a comprehensive roundup of eco-friendly beauty products March/April 2012 4th Anniversary Issue • We celebrate the world’s health leaders: 5 inspiring women • Canadian celebrities share their beauty tips for a night out • Menopause Survival Guide • Fast food revolution: Restaurants across the country are increasingly offering healthier choices May 2012 Annual “Love Your Body” Issue • Fashion feature: Dress to flatter your figure (plus, sandals!) • Stories of inspiration from women across the country about how to achieve body confidence • Fitness feature: Get bathing suit ready! (Includes a swimsuit roundup) • How to snack smart; plus, a roundup of healthy new food products to try Summer 2012 October 2012 Annual Eat Well Issue / Breast Cancer Awareness / Best Health Challenge, Part 2 • Our featured Best Health Challenge participant gets her weight-loss meal plan • Breast cancer update: How are we progressing in beating the disease? Plus, cancer-fighting foods • The Blue Zone countries: What are their nutrition and health secrets for longevity? • How to “keep calm and carry on” at one of the most stressful times of the year • Editor’s picks: Kitchen gadgets November 2012 Annual Gift Guide / Best Health Challenge, Part 3 Beauty & Sun Safety • Our featured Best Health Challenge participant gets advice from a life coach • How to look your best while staying safe in the sun, with product roundups • Our annual Gift Guide: Tons of gift ideas with a “Best Health twist”, in all 4 pillars of the magazine • Keep your family healthy this summer when on vacation • Easy recipes to whip up for drop-in guests • Summertime grilling feature with recipes • Fashion feature: Gorgeous clothes and footwear for the season • Bicycling feature story, about all the health benefits, plus the latest gear and clothing September 2012 Annual Best Health Challenge, Part 1 • Our featured Best Health Challenge participant gets her workout plan December 2012 Holiday / Best Health Challenge, Part 4 • The Big Reveal: Our featured Best Health Challenge participant gets a beauty makeover and style advice • Holiday entertaining ideas and recipes • Back to school nutrition advice from a registered dietitian: healthy lunch ideas for the whole family • Avoiding weight gain: How to navigate the snacks and treats that come with the holiday season • A comprehensive vitamin guide: How much do you need of each vitamin and mineral daily? 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CUSTOM CONTENT SOCIAL MEDIA READER’S DIGEST FOR iPAD CUSTOM PUBLISHING Trusted Content CREATIVE & RESEARCH SERVICES MAGAZINES Reader’s Digest Sélection Best Health Our Canada More of Our Canada Taste of Home ONLINE readersdigest.ca selection.ca besthealthmag.ca plaisirssante.ca ourcanada.ca tasteofhome.com Connect with your consumers, wherever they are. Reader’s Digest Media Affinity Connections We offer unsurpassed content, through unique and relevant environments, to communicate your marketing message across multiple platforms and consumer touchpoints. Include Reader’s Digest Media at your next briefing, or call us to talk about some proactive solutions within the following affinities: Health & Wellness | Food & Nutrition | Home & Garden It is estimated that through our magazine and on-line properties alone, Reader’s Digest Media reaches 427,766 Canadians every day (on average), and touches 12,833,000 Canadians. Source: PMB 2012 (Spring), Harris Decima 2011, comScore March 2012, Reader’s Digest Internal Stats, Facebook April 2012, Twitter April 2012, ABC Dec 2011. Source Best Health Readership Estimate Calculation Best Health readership estimates are based on audience as measured in a Harris Decima 2011 study. Readership for products, psychographics and demographics not measured in the Harris Decima study are estimated by applying factors derived from PMB Spring 2011 study to the Harris Decima results. 1. Best Health potential readers are identified in PMB as respondents who fall into any three, or all four, of the following four PMB segments (which have been selected to represent the four basic Best Health pillars): • Keep Abreast of Fashion (Look Great pillar) • Health Enthusiasts (Get Healthy pillar) • Nutrition Conscious (Eat Well pillar) • My Life is Meaningful (Embrace Life pillar) 2. This group is then weighted by gender, age, region, household income and language to reflect the Best Health demographic profile as reported by Harris Decima 2011. The group is weighted so that the total population number for this group is 1,644,550 - the Best Health audience figure as reported by Harris Decima 3. Finally, the characteristics of these potential readers are analyzed within the PMB database and used to calibrate the Harris readership results. While admittedly these are estimates and therefore only an approximation of Best Health’s true readership, they directionally offer an indication of Best Health’s readership from both a psychographic (as generated by the initial core group who demonstrate interest in any three or all four BH pillars), and demographic (as generated by the various demographic weightings), standpoint.
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