How To Create a Well Balanced Fundraising Plan Paradigm Shift Studio, llc

How To Create a Well
Balanced Fundraising Plan
Paradigm Shift Studio, llc
July 28, 2009
Webinar Agenda
 Where do we start?
 What key “ingredients” do we need to gather before creating the
fundraising plan? (discussion)
Creating the Plan - What is the best recipe?
Engage, Plan, Execute, Review, Repeat!
Why create a diversified, fundraising plan?
Reality Today: $307.65 billion raised in 2008
= 2% Drop in Contributions (2008)
Source: NPR
Where to start?
Organizational Case Statements
 What needs does your organization address?
 How do you address these needs?
 What makes you unique?
 How do you measure success?
 What are you future goals? Vision?
 What can donors (others) do to help or ways to invest
(your call to action)
Case Statement Tips for Success can be found in
Module 2, Boards Toolbox, Pg 13
Key Ingredients
• Open Discussion
Recipe for Success: Developing a
Fund-Raising Plan
 Determine your goals / needs (1 year; 3 year)
Budget Cost
Previous /
Current Year
Next Year
Direct Program –
Street Outreach
$200,000 (due to
increased need for
HR – Staff
$5,000 – board member
to in-kind services
(budget relief)
Recipe for Success: Developing a
Fund-Raising Plan
 Identify your current revenue streams
 Within those streams, identify the
resources you expect to continue (multi-year
grants, pledges, fee for service, anticipated
renewals from loyal donors, special events)
 Think about any changes that might be
occurring (i.e. a sector such as home builders
who may be hurting in this economy and are a
large part of your normal business support)
Recipe for Success: Developing a
Fund-Raising Plan
 Identifying “new”
sources of income
 Identify the right
fundraising vehicles
Recipe for Success: Developing a
Fund-Raising Plan
 Identify key players who
can help develop ideas,
leverage their spheres of
influence and help execute
Recipe for Success: Developing a
Fund-Raising Plan
 Set your goals; timelines
 Create a written plan
 Strategic Goal
 Objectives
 Actions / Tasks / Who will Handle
 Timelines
 Measurable Outcomes
Framework for Success Development Plan Examples:
Module 1; Pages 8 - 11
Tips on Creating a Balanced Development Plan
1. Take a look back before moving forward – assess where funds have
come from and where it hasn’t.
2. If previous fund development strategies have not reached outlined
goals, evaluate why and if there is anything you can modify to improve
and strengthen that effort. What are the added costs involved?
3. Take an honest look at your current resources and only designate
goals to areas that you can support.
4. Keep in mind the efforts and time or “leg work” that is involved with each
vehicle and plan accordingly.
5. While in the discovery, creation, and implementation stages, involve a
group of people who will be engaged in the fund development process –
board members, staff, volunteers, etc. Make it a team driven process.
6. Become aware of the industry trends and external forces that can alter
future funding. (i.e. economic downturn, upcoming election, company
mergers/buyouts, non-profit scandals…)
7. Take the opportunity to become innovative with your funding
strategies, reach for the stars but stay realistic when it comes to outlining
goals in your plan.
8. Revisit the plan and position it has a fluid document that may need to
change depending on internal or external forces.
9. Always keep in mind that your organization meets the needs of the
community rather than has its own needs. You may need to raise X
amount in annual giving to reach your goal, more important, you need to
raise X amount to serve 2,000 more families this year. Add the impact
that each added dollar will bring.
10. Donors are more than numbers…..realize that
even though you have numbers to reach per your
development plan, the real focus should be on
cultivating relationships with donors and to
continue to engage and “inspire” them to invest in
your organization.
Upcoming Framework for Success Webinars:
August 25, 2009 - Maximizing your Website - How to “Grab” Your
September 22, 2009 - Marketing Collateral – Branding and Messaging for your Organization
October 27, 2009 - The Art & Tools of Prospecting Potential Funders – What Fits?
November 24, 2009 - Donor Cultivation – Keeping Donors Close and Engaged
December 22, 2009 - Outcomes vs. Outputs – What do Funders Really Want?
August 11, 2009 at The Lodge, Des Peres
9 – 11 a.m.
Cost: $20 (through the website) or $25 at the door
Enjoying your Framework for Success
• Refer a colleague and when they purchase
Framework for Success (between now and
September 15th) you will earn a $25.00
donation for your organization.