How To Create a Well Balanced Fundraising Plan Paradigm Shift Studio, llc July 28, 2009 Webinar Agenda Where do we start? What key “ingredients” do we need to gather before creating the fundraising plan? (discussion) Creating the Plan - What is the best recipe? Engage, Plan, Execute, Review, Repeat! Why create a diversified, fundraising plan? Reality Today: $307.65 billion raised in 2008 = 2% Drop in Contributions (2008) Source: NPR http://www.npr.org/news/graphics/2009/jun/giving/ Where to start? Organizational Case Statements What needs does your organization address? How do you address these needs? What makes you unique? How do you measure success? What are you future goals? Vision? What can donors (others) do to help or ways to invest (your call to action) Case Statement Tips for Success can be found in Module 2, Boards Toolbox, Pg 13 Key Ingredients • Open Discussion Recipe for Success: Developing a Fund-Raising Plan Determine your goals / needs (1 year; 3 year) Budget Cost Center Previous / Current Year Next Year Increase /Decrease Direct Program – Street Outreach $175,000 $200,000 (due to increased need for services) $25,000 HR – Staff Training $12,000 $5,000 – board member to in-kind services (budget relief) -7,000 Recipe for Success: Developing a Fund-Raising Plan Identify your current revenue streams Within those streams, identify the resources you expect to continue (multi-year grants, pledges, fee for service, anticipated renewals from loyal donors, special events) etc.) Think about any changes that might be occurring (i.e. a sector such as home builders who may be hurting in this economy and are a large part of your normal business support) Recipe for Success: Developing a Fund-Raising Plan Identifying “new” sources of income Identify the right fundraising vehicles Recipe for Success: Developing a Fund-Raising Plan Identify key players who can help develop ideas, leverage their spheres of influence and help execute plans Recipe for Success: Developing a Fund-Raising Plan Set your goals; timelines Create a written plan Strategic Goal Objectives Actions / Tasks / Who will Handle Timelines Measurable Outcomes Framework for Success Development Plan Examples: Module 1; Pages 8 - 11 Tips on Creating a Balanced Development Plan 1. Take a look back before moving forward – assess where funds have come from and where it hasn’t. 2. If previous fund development strategies have not reached outlined goals, evaluate why and if there is anything you can modify to improve and strengthen that effort. What are the added costs involved? 3. Take an honest look at your current resources and only designate goals to areas that you can support. 4. Keep in mind the efforts and time or “leg work” that is involved with each vehicle and plan accordingly. 5. While in the discovery, creation, and implementation stages, involve a group of people who will be engaged in the fund development process – board members, staff, volunteers, etc. Make it a team driven process. • 6. Become aware of the industry trends and external forces that can alter future funding. (i.e. economic downturn, upcoming election, company mergers/buyouts, non-profit scandals…) 7. Take the opportunity to become innovative with your funding strategies, reach for the stars but stay realistic when it comes to outlining goals in your plan. 8. Revisit the plan and position it has a fluid document that may need to change depending on internal or external forces. 9. Always keep in mind that your organization meets the needs of the community rather than has its own needs. You may need to raise X amount in annual giving to reach your goal, more important, you need to raise X amount to serve 2,000 more families this year. Add the impact that each added dollar will bring. 10. Donors are more than numbers…..realize that even though you have numbers to reach per your development plan, the real focus should be on cultivating relationships with donors and to continue to engage and “inspire” them to invest in your organization. Q&A Upcoming Framework for Success Webinars: August 25, 2009 - Maximizing your Website - How to “Grab” Your Audience September 22, 2009 - Marketing Collateral – Branding and Messaging for your Organization October 27, 2009 - The Art & Tools of Prospecting Potential Funders – What Fits? November 24, 2009 - Donor Cultivation – Keeping Donors Close and Engaged December 22, 2009 - Outcomes vs. Outputs – What do Funders Really Want? August 11, 2009 at The Lodge, Des Peres 9 – 11 a.m. Cost: $20 (through the website) or $25 at the door www.increaseimpact.com Enjoying your Framework for Success Subscription? • Refer a colleague and when they purchase Framework for Success (between now and September 15th) you will earn a $25.00 donation for your organization.
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