Newport Consulting Group, LLC

Newport Consulting Group, LLC
Our Point of View – Corporate Sustainability Planning and Outreach
Newport Consulting Group believes that Corporate Sustainability is an outgrowth of an organization’s
strategy — one that allows the organization to embrace its mission and vision within the context of
sustainable principles. We follow the “triple bottom line” approach of economic, environmental, and
social components of the corporate sustainability framework:
Economic. How does the organization pursue its strategy in the economic interest of its
stakeholders, by reducing material consumption and reducing environmental impact, while
creating economic value?
Environmental. How does the organization comply with various marketplace standards and
government regulations to reduce, report, and even eliminate hazardous substances from its
Social. How does the organization create a safe environment for its employees and stakeholders
to conduct business, and what initiatives does it pursue to create a standard of living in the
communities and regions in which it operates?
Our firm has worked with many organizations, both commercial and not-for-profit, to develop
sustainable strategies that can be programmatized and monitored. While we find that often one area may
drive a sustainability conversation, the need to address all areas of corporate sustainability lends itself to
a discussion regarding viable versus feasible options.
Feasible Options are options which are possible
given the strategic direction and orientation of the
organization and its stakeholders. Viable Options
are feasible options which are implementable given
the time, resource, and financial constraints. While
many strategies are feasible, only through
discussion, facilitation, and consensus can the
organization arrive at viable options which have
limited risk and which may be implemented.
We engage in many parts of the corporate
sustainability process, as shown in the adjacent
diagram. We believe the core to full realization of a
sustainable strategy is the ability to articulate the
components of sustainability in a program plan, to
assure the plan meets the objectives of the
organization’s strategy, and to monitor the plan
over time and make adjustments as events, context,
and resources change.
Our work in the area of corporate sustainability
may be traced back to 1998 through the early work
of our principals in the area of social
Figure 1: Corporate Sustainability Programs
accountability. Since then, our firm has provided
Programs must address all three aspects to some degree
assistance to commercial organizations in the areas
of environmental compliance (including reduction of hazardous substances (RoHS) and greenhouse gas
emissions), developed economic models that create sustainable enterprise performance management
(EPM) strategies, and provided our opinion and perspective with several enabling organizations (both
services and products) to educate members and customers on the elements and benefits of corporate
Newport Consulting Group, LLC
sustainability programs. Our corporate sustainability approaches to date have been largely based on
compliance with the Global Reporting Initiative (GRI3) standard for corporate sustainability.
Newport Consulting is pleased to maintain the following association and client relationships which
support the development of our corporate sustainability practice:
Social Accountability International (SAI; SAI serves as the
governing not-for-profit body for the Social Accountability standard (SA 8000). Our
principals are trained and familiar with its structure, requirements, and guidelines and
work with SAI to create supplier development programs for commercial enterprises.
SAP America ( SAP is the second largest enterprise
software company in the world, and both an exemplar and enabler of corporate
sustainability. In 2009, SAP received a GRI3 corporate sustainability score of “A+” and
was recently awarded LEED certification on its US-based operations. Our firm serves SAP as members of
the office of CFO (oCFO) marketing program in the areas of enterprise performance management (EPM),
governance risk and compliance (GRC), and corporate sustainability reporting (CSR) approaches and
programs, and serves as a member of the Sustainability Executive Advisory Council for SAP customers.
University of Oregon Sustainability Leadership Program (
Newport Consulting has partnered with the University of Oregon and its Sustainability
Leadership Program as an element of our continued education in the field of corporate
sustainability. Our principals participate in annual and quarterly training sessions in
pursuit of attaining a professional certificate in corporate sustainability.
Project Management Institute (PMI; Our
firm engages with PMI in the development of benchmark information aligned
with strategic performance, including areas of corporate sustainability. Our
principals and staff are certified Project Management Professionals (PMP) and
trained consultants in the Organizational Program Management Maturity Model (OPM3) which aligns
program management with business performance.
Generally speaking, corporate sustainability programs do not operate in a vacuum. Successful programs
engage the corporate and community environments in which they operate to create teams which can
implement action plans at their local area and span of control. As such Corporate and Community
Outreach is an essential component to any sustainability initiative.
Corporate and Community Outreach
We believe that Community Outreach is essential to the creation and deployment of a successful
sustainability initiative. The purpose of Corporate and Community Outreach will be to enable the
corporate sustainability teams to “engage” communities, suppliers, special stakeholders, and interest
groups to ensure that they have the opportunity to participate in the decision making process as the
initiative matures.
Newport Consulting Group, LLC
The Corporate and Community Outreach
Process has a wide spectrum of
involvement and like the “Ladder of
Empowerment” (shown in Figure 2 at
right), it ranges from an outward
communication of decisions on the bottom
rung to group involvement in decision
making at the top of the ladder. It is
important to engage the community and
corporate partners (such as suppliers) in a
meaningful way so they feel they are truly
part of the process. No matter where the
focus, it is important to distinguish clearly
where decisions will be made throughout
the course of a sustainability initiative.
Roles typically vary throughout the project,
but it is key that roles be defined so that
expectations can be managed and even
Groups Implement
Groups Clarify
Problems & Solutions
Groups Work to
Seek Solutions
Decides and
Figure 2: Ladder of Empowerment
Community and corporate members can be engaged with
varying levels of responsibility
Newport Consulting’s approach to
Community Outreach embraces proactive
involvement of the public in both new and
ongoing projects. Ultimately, the benefits to this approach are:
Improved understanding of the overall project scope, timeframe and final product
Increased trust in the process
Support for the plan
Enhanced working relationships across public groups
Increased public/governmental collaboration
Better and more creative solutions to problem-solving
In order to realize these benefits, we use several key methods with our clients to achieve a high degree of
consensus, effectiveness, and performance. We would be pleased to share these methods, including our
governance approaches, to sustainability initiatives.