Rethink Reposition Reinvent How to create and take advantage

A Publication for Economic Development in the Mid-Willamette Valley
How to create and take advantage
of new business opportunities.
Enhancing and Diversifying the Economy of the Mid-Willamette Valley
Winter 2011
Oregon’s Leading Solar Contractor.
Trust the Expert.
If you’re interested in learning how a solar investment works for your business, call
the local professional - Advanced Energy Systems.
Take advantage of our 20+ years of solar experience and let us do what we do best we deliver turn-key solar projects from start to finish.
If you’re considering an investment in Solar Technology, leave no room for error trust Advanced Energy Systems to take you through the process with confidence!
Our FREE CONSULTATION includes the following:
Site Evaluation, System Design & Layout, Financial Overview with Pro-Forma,
Explanation of Incentives, Tax Credits, Oregon Department of Energy, and Energy Trust.
Matthew Lind, Commercial Solar Consultant
503.798.2456 [email protected]
Matthew Lind is a Salem Native, graduate of UofO Law School,
Member of the Oregon Bar, with a professional background in
commercial and investment real estate.
Go Green.... Buy Local....
Oregon Department of Transportation, Fairview Industrial Park, Salem
85,000 sq. ft. Tenant Improvement
Page SEDCOR Enterprise Magazine
Winter 2011
Rethink, Reinvent, Reposition
Recognizing SEDCOR’s
Long-Standing Members
K. Susan Appleby
Anna Scharf, Membership Manager - SEDCOR
In Every Issue
The Entrepreneurial Spirit
Sustainable Practices
Member Profile
Ray Burstedt – President, SEDCOR
SEDCOR Members on the Move
Former Salem-Keizer Volcanoe Players Lead Giants to 2010
World Series Championship.
Reinventing Business
12 Statesman Journal Media
Keeping Businesses Informed through Print
and Digital Products
13 Climax Portable Machine Tools
Innovation Drives Business and Workforce
Development Efforts
14 Grahm Aviation
A Balancing Act for Marketing/Advertising Dollars
15 GROW North Santiam
Makes a Difference One Entrepreneur at a Time
16 Frederick Consulting, LLC
Lean Manufacturing and Reinvention
17 Oregon Manufacturing Extension Partnership
Retool Your Business
Columbia State Bank, City of Dallas,
Chemeketa Community College, Bank of the Cascades,
Truitt Brothers, Marquis Spas, PBS/The Purlin Mill
Climax Portable Machine Tools, Silverton Hospital Network,
VanNatta Public Relations, Inc.
Renewable Energy Initiatives Light Up Oregon - Ray Burstedt
Solar Project Update - Mid-Willamette Valley,
Pacific Power, Willamette Valley Vineyards,
Nominations for 2011 Mid-Valley Green Awards
Willamette Valley Fruit Company, LLC - Salem, OR
SEDCOR Construction Alliance
Mount Angel Community Building Project
Steel Workers at Chemeketa Community College’s new
facility in Brooks.
Portland State University Salem Offerings, Salem Lighting
Loan Pilot, Pacific Power - Energy Saving Answers,
Kaiser Permanente - Choosing a Health Plan, U.S. Commercial
Services - Expanding International Markets, OSHA - GOSH 2011
Updates from the Small Business Development
Center – Business Reinvention - Marcia Bagnall
Cascade Employers Association
Employer Answers - In the Workplace
Are Your Employees Engaged? - Michelle Toney
3 6
Welcome to Our New Members
News from Our Members
Advertiser’s Index on Page 42
Photo Credits
Front Cover
Steel workers at the Chemeketa’s Brooks facility.
Photo courtesy of Chemeketa Community College
Statesman Journal Covering the Latest News
Photo courtesy of Statesman Journal
Climax Portable Machine Tools interns design a new
machine tool accessory.
Photo courtesy of Climax Portable Machine Tools
Salem Hospital unanimously granted Magnet designation.
Page From the Editor
A Quarterly Publication for Economic Development in the Mid-Willamette Valley
Executive Board
Bob Hill
CEO, LCG Pence Construction, LLC
Past Chair
Dave Van Bossuyt
General Manager, Distribution,
PGE - Portland General Electric
Byron Hendricks
President, Prudential Real Estate Professionals
Commercial Services
Chair Elect
Ken Jundt
Regional President, West Coast Bank
Members at Large
Ken Hector
Rich Duncan
President, Rich Duncan Construction, Inc.
Jason Freilinger
Customer Loyalty Manager, T-Mobile
Geoff Guilfoy
Principal, AKT, LLP
Ron Hays
Executive Director, Marion-Polk Food Share
Don Holmberg
Vice President, Wells Fargo Bank
Mark Hoyt
Partner, Sherman, Sherman, Johnnie & Hoyt, LLP
Jenica Hopson
Vice President/Senior Leader, Wells Fargo
George Jennings
Director, Community Outreach and
Governmental Affairs, Silverton Hospital
Attorney, Garrett Hemann Robertson PC
Plant Manager, PPG Industries
Member Services Manager, Salem Electric
City Manager, City of Salem
Vice President of Academic Services,
Chemeketa Community College
Andy Miner
Linda Norris
Board of Directors
Ryan Albritton
Region President, US Bank
Bruce Anderson
Regional Community Affairs Manager,
NW Natural
Erik Andersson
Economic Development Manager,
Pacific Power
Terry Kelly
Patrick Lanning
Jennifer Larsen Morrow
President, Creative Company, Inc.
John Layton
President, Layton Manufacturing, Inc.
Nathan Levin
President, Nathan Levin Company
Patti Milne
Commissioner, Marion County
Bob Ottaway
Jim Brown
President, Westview Products, Inc.
Lore Christopher
Mayor, City of Salem
Salem City Council
President, BDI Staffing, Inc.
Mayor, City of Keizer
Jeff Corner
Principal Broker
First Commercial Real Estate Services, LLC
Anna Peterson
Mike Propes
Commissioner, Polk County
Jim Rasmussen
Alan Costic AIA
President, Modern Building Systems, Inc.
Aaron Crane
President – Marquis Corp.
Brent DeHart
Shareholder, Saalfeld Griggs PC
Scott Derickson
City Administrator, City of Woodburn
Regional Manager,
The Grand Hotel in Salem/VIPS Industries
Manager, Yamasa Corporation USA
President – Specialty Polymers, Inc.
Principal Architect, Arbuckle Costic Architects, Inc.
Senior VP/CFO, Salem Hospital
President, Salem Aviation Fueling
Yoshifumi Daikoku
John Schrenk
Mark Shipman
Scott Snyder
Sheryl Southwell
Jerry Wyatt
City Manager, City of Dallas
626 High Street NE, Suite 200 • Salem, OR 97301
503-588-6225 • Fax 503-588-6240
[email protected] •
Page Susan Appleby
Communications Manager
efore moving
on to details
on this issue of
the Enterprise – #40
by the way (10 years
of magazines), the
SEDCOR staff want
to wish you the best for
2011 – a prosperous New
Year and a big thank
you for being part of
The SEDCOR staff is here to provide the
resources and opportunities for business growth
through workforce development programs,
networking events, resources for business
expansion and continued recruitment of new
business to the area. Let us know how we can help
your business.
The Enterprise will continue to focus on
delivering information to help your business
succeed. We are always looking for news to
publish on your business, trends and resources
to help advance economic development in the
This issue deals with different ways in which to
grow your business either through reinvention
of products and services, marketing efforts or
growing your customer base. Achieving your
business goals is about having a plan for your
future, analyzing what works and what doesn’t
and evaluating your progress. A big part of
business success is the simple act of making
it happen, which can be different for every
business. Decide what you want to achieve and
then design a plan to get there.
A big thank you to all our members who
contributed to this issue. It is always a pleasure
to hear what is going on in the business
community and to be able to share the ideas that
can help make things happen.
By working together and collaborating we can
continue to improve our quality of life, create
a growing and diverse economy, an educated,
trained, highly qualified workforce and the
needed infrastructure to promote economic
growth in the region and success for your
If you have any comments or questions please call
or email me. I appreciate your input.
[email protected]
SEDCOR Enterprise Magazine
The Entrepreneurial Spirit
Ray Burstedt, President
ur challenging economy is requiring the best-of-thebest, those companies who have managed to maintain
their client base, adapt to new markets, lean their
operations, and keep their doors open, to now look at even more
ways to reinvent their operations. Some are asking employees
to forgo cost of living and compensation increases, bonuses
and other direct employee compensation. Sharing costs of
health care is rapidly becoming the norm for many companies.
Yet, with all of these adjustments, we remain confident that
the trends for business in the immediate future are pointing
upward, ever so slightly upward, but upward. As fewer and fewer
employees are asked to maintain production quotas it is evident
that the valued workforce within industry is able to keep up with
How can everyone pitch in and help our local economy? I think
one of the most important things everyone within the MidWillamette Valley can do is to support local businesses. “Buy
Local”! The power of the holiday season as it relates to our
retail businesses is critical for their success, but this stretches
beyond just retail industries. It reaches deep into the fiber of the
entire economy of our region.
In a recent Guest Opinion in the Statesman Journal by former
Salem City Manager Bob Wells, he was asked “what makes
our area unique” and his answer was simple, direct and in my
opinion very accurate. “It is the people in our region who make
the difference. We aren’t blessed, or maybe burdened, with large
corporate headquarter operations who drive and control our
economy. We are blessed with a strong entrepreneurial spirit
among our business, industrial, and commercial enterprises.
Surviving by reinventing operations and procedures; by creating
new market opportunities; by adjusting to make do with existing
equipment when applicable; and by lending whatever support
they can to their fellow business associates in the region.”
Our businesses and industries have weathered the storm, fought
the battle, and now just maybe we are ready to slowly, ever
so slowly, start to enjoy the victory of survival. Nearly every
economic indicator is pointing at a recovery over the next couple
of years. How we adjust our operations and take advantage of
this will once again reconfirm the entrepreneurial spirit that
Mr. Wells suggested exists in the fiber of our economy.
“The results are always the same—above and
beyond anything you could ever hope or imagine.”
—Kevin Kutcher, Canby Telcom
Brand positioning and brand promise | Brand introduction strategy |
Identity design | Fleet graphics | Ad campaign
Your brand optimized. Ongoing response.
Page Machining, re-imagined.
Around the world, Climax Portable Machine Tools
is helping shipyards re-imagine their opportunities.
For one leading shipbuilder, it was the power to cut the
delicate installation of an antenna array from seven days
to one. For another, it was reducing the time to cut weld
build-up on submarine valve seats from 3000 hours to
eight. For another, it was a train-the-trainer program that
reversed the attrition of expert machinists.
See the opportunities on your horizon. Call us to
learn how Climax on-site tools, custom engineering,
consultation and training can move your business forward
with all deliberate speed.
To re-imagine your career, go to
Bringing the solution to you.
North America Toll Free: 1-800-333-8311 • Worldwide Tel: 1-503-538-2185 •
Page CPMT_816_SPS2-0208_021808.indd 1
SEDCOR Enterprise Magazine
2/20/08 7:42:47 AM
Reinventing Business
How to create and take advantage of new business opportunities.
Susan Appleby
Communications Manager
uring these tough economic conditions, many businesses
are wondering if it may be time to make some strategic
business decisions. With changes in demographics,
economic conditions, technology, marketing and social media,
now might be the right time to step back and look at the way
business is being done. Business reinvention is a process of
looking at your current business model, and determining what
areas could use a transformation.
How do you go about reinventing your business?
A good place to start is reviewing your current operations to
develop an action plan. How could you operate more efficiently,
develop an added client base, or a create a new vision for
products and services. Innovation means taking a close look at
what you offer that may no longer be profitable or efficient. Ask
yourself – what’s next for my business, what do my customers
need and determine which direction is best for you.
Look at everything you are doing. Ask yourself why you are
doing what you are doing and if there might be a better way to
accomplish it.
Innovation is the key to future
success and productivity. Economic
conditions that exist today make it a
perfect time for restructuring. This
way, when the economy recovers your
business will be positioned and ready
to move forward. The population is
aging and diversifying, there are rapid
changes in technology and consumer
demands, and changes in the industry
and market structure present a rich
environment for innovation to occur.
One of the first steps in identifying
new opportunities is to look at gaps
Salem Trophy’s new highspeed laser creates tile art.
in the your market with the help of
focus groups, customer suggestions,
industry research and analysis of competitor products. Customers
are an important source of information and should be big part
of your effort. Their comments could show how changes to a
current or new product could prove beneficial to you both. The
following are how companies are reinventing their business to
show what your the next steps may be.
Make a plan to fully utilize your resources for greater productivity
and profitability. Determine how you could expand the use of your
assets and capabilities. Review what’s working and what’s not.
Operate more efficiently? Could you collaborate with another
business to create a purchasing pool, share office or warehouse
space or launch a joint marketing campaign?
Look at how you interface with your customers. Are you
making it easy for them to do business with you? Can they reach
you when needed and are your hours of operation in line with
customer needs? Does your website have necessary information
for customers and possible new customer to make informed
Developing New Products
As customers needs change, staying competitive often requires
development of new products or services. When thinking about
increasing revenue or developing new products, keep your existing
customer base in mind, but also consider non-customers.
For a successful new product launch,
extensive research is required. John
Salstrom of Salem Trophy heard about
some proprietary equipment manufactured
in Portland, OR that had been developed
to create architectural tiles. The high-speed production laser
equipment combines speed, quality and fine detail to create
works of tile art. It is capable of creating a wall size piece out of
variety of mediums including stone, glass, wood, and ceramic
6” tiles. This new product line required extensive research into
competitors (there were none), a supply chain for the tiles to be
used and testing of equipment for best results. A new website and
new signage at their Market Street location has been completed.
Call 503-363-0545 or visit
Standard-sized lumber cut by other mills is cut it into new shapes and dimensions for
Find a Niche Market
With over 25 lumber remanufacturers shut down over the last several years,
Action Wood Products LLC and Turner Lumber, Inc. in Turner have reinvented
processes to expand their businesses. They are working closely together in the
re-manufacturing of lumber. They take standard-sized lumber cut by other mills
and saw it into new shapes and dimensions for added-value. The businesses are
expanding and are carving out niche markets for increased business.
With a tough couple years behind them, the companies had to look at ways to
reinvent themselves and find new markets. Products made in Turner include precut lumber for wood and steel roof systems used on commercial and industrial
buildings. Home Depot stores on the West Coast, as well as the new distribution
center in Salem contain wood components made by Action Wood. They also cut
lumber for customers who supply other home improvement stores.
Action Wood and Turner Lumber have made
big strides to diversify their business. An
opportunity in India for pre-cut lumber with
precise requirements which is used in cooling
towers has kept the companies busy and
increased their export business.
Another product is custom remanufacturing
of pallets for Coca-Cola. These pallets are
taken apart as needed, wood replaced and
painted and ready for reuse.
Nearly all goods that are transported overseas
are packaged in wooden crates, and these
crates which are required by law to be
constructed of heat-treated wood to destoy
any pests. At the Turner Lumber facility, kilns
are being used to heat treat lumber for this
Versality and small niche products have
allowed the companies to expand and bring
back many employees they had laid off in the
last couple of years.
Call 503-393-2838 or visit
Create a New Vision for Products
Marquis Spas, is celebrating 30 years of
manufacturing premium portable hot tubs.
They are staying competitive by building
quality products and providing excellent
customer service. Marquis monitors what is
going on in the industry and marketplace
and adjust their product offerings as needed.
For example, they launched price-point
hot tubs to assist their dealers during the
recession. These hot tubs still provide the
core features customers are looking for,
but at a lower price point. Their marketing
efforts have also reached out to possible
new customers with an emphasis on health,
wellness and therapeutic values.
In addition to their spa lines, an accessory
line that include storage benches, counter
cabinets and steps has been developed.
Their Environments™ accessory line has
the same exacting quality of craftsmanship
and perfectly complement the spas and add
a higher level of sophistication to outdoor
living spaces.
Call 800-275-0888 or visit
Page SEDCOR Enterprise Magazine
Expanding Services
For over 25 years, Allied Video Productions
(AVP) has been the premier choice for
organizations needing their full array of video
production services in and around Salem, in
recent years, their client base has grown to
include a significant reach into Portland, Eugene and beyond. To keep up with growth, Allied Video Productions recently
moved to their new facility at 2121 Front Street NE in Salem,
that will allow their business much needed room for expansion.
According to Scott Hossner, co-owner and senior producer the
facility has been part of their 10 year plan and the move keeps
them right on target. The new location is just north of downtown,
a perfect location to serve a large part of their client base here in
Salem, with good access to the I-5 corridor for out of town clients. AVP has seen significant growth in live event production. The
new facility includes a larger studio space and room for an everexpanding inventory of projection systems, sound reinforcement
and lighting gear. AVPs multi-camera Live Production Studio
and control room are perfect for turnkey webcasts, broadcasts,
and other live production projects. It also makes a convenient,
well-equipped space for single and multi-camera live-to-tape
production. Their new functional kitchen with modern design
complete with granite counter tops and stainless steel appliances
is a perfect setting for filming cooking shows and product
AVP is continually expanding their services and this new space
has prepared them for continued growth. They offer full audio
video services and rentals, including screens, projectors, sound
systems, and many other AV needs. With the new space Allied
plans to continue to compete head-to-head with other production
companies throughout the region. The WOW factor of the new
space is sure to gain them attention and is the perfect place for
creative video production.
Call 503-363-7301 or visit
Create a Great Team
ABC Window Clears & Building Maintenance,
LLC, has utilized SEDCOR’s IMOM Training
Program to advance company values and culture
with their employees. Todd Londin, president of
ABC, said IMOM has helped them realize that
their commitment to employee communication and
training efforts has paid off.
Interviews with employees confirmed that staff were on board
with the companies “Do What Is Right” attitude. Direct owner
involvement, quality and attention to detail, consistency, and
employee spirit all promote the business. Customer service is
important as ABC wants their clients to realize that they only
need one source for all of their building maintenance needs.
With 22 employees, it is important to Londin that everyone is on
board with the companies culture of providing quality service. A
positive team attitude has allowed the company to grow. It has also
allowed for an open communication between the employees that
is very beneficial. Increased involvement in the business gives the
employees a sense of ownership and being a part of the ABC team.
Internal meetings are held where employees are asked how to
make things work better, and they are free to say and be able
to address any possible problems and offer suggestions for
improvement. These meetings cover an array of information from
safety issues to working as a team.
The employees knowledge of the company has improved the
turnover rate. To keep hard-working employees the company
has scheduled staff meetings, accountability for work done and a
public wall to acknowledge employee achievements.
ABC is surviving the economy by being flexible. They are the
largest independently owned local provider of this type of services.
In addition, the purchase of Santiam Sweeping has added-value to
their services and is a good fit to their business model.
ABC celebrating 75 years in business this year and was awarded
the Salem Chamber 2010 Small Business of the Year Award. They
support Kanz 4 Kids, the Salem Boys and Girls Club, and Humane
Society of the Willamette Valley, as well as a committment to
hiring disadvantaged, disabled and veteran workers. Call 503-363-4457 or visit
Challenge Industry Assumptions
In the food processing equipment world
there are few dealers who can keep up
with the larger companies and dealer
networks. Layton Manufacturing Co.,
Inc., is continuously evolving to offer
customized solutions and find ways to
add value to their customers business.
They anticipate changes in the market
place and the effect the changes will bring
on meeting customers challenging needs
for new and better food handling and
processing equipment.
With their acquisition of Welliver Metals
a few years ago, Layton has become a
diverse designer and manufacturer with a Sanitary Scoop
mix of proprietary products and “custom
Flighted Elevator
designed to order systems” for a varied
range of industries. Their competition are larger companies with
standardized products. However, Layton offers more flexible
solutions and offers a customized approach to add value to a
single piece of equipment or to a completeturnkey system.
Layton recently added staff with extensive experience in the food
handling and processing machinery industry to add value to
their engineering solutions. This expansion into new areas create
research and development challenges, but is positioning their
business to become the provider of solutions for new technology
in the industry.
There is a continuing trend towards automation for labor cost
reductions in the food and beverage processing industries. This
is expected to drive up investment in capital improvements
and customized equipment design. Layton is positioning
themselves to be there with new solutions and more energy
efficient equipment for continued innovation in food processing
Call 503-585-4888 or visit
Page Recognizing our Long-Standing Members
Bill Mainwaring
Capitol Auto Group
Chemeketa Community College
Cherry City Electric
Dalke Construction Co., Inc.
Eagle Web Press
Garrett Hemann Robertson, P.C.
Gelco Construction Co.
Heltzel, Williams, Yandell, Roth, Smith
& Petersen, P.C.
Home Builders Association of Marion and
Polk Counties
Investors Brokerage, Inc.
Kaiser Permanente
Kaufman Homes, Inc.
KP Corporation
Larry Epping Development Company
LCG Pence Construction, LLC
Lile Moving & Storage
NW Natural
Pacific Power
PGE - Portland General Electric
Precision Builders, Inc.
Riverbend Sand & Gravel
Saalfeld Griggs PC
Salem Printing & Blueprint, Inc.
Sherman Sherman Johnnie & Hoyt, LLP
Statesman Journal
Ticor Title
Walling Properties, LLC
Wells Fargo Bank
West Coast Bank
Westech Engineering, Inc.
Page 10
Anna Scharf, Membership Manager
hank you SEDCOR Members for your many years of valuable support.
SEDCOR would like to recognize the businesses who have been members
for 20 years or longer. Your support has allowed SEDCOR to continue
to bring Economic Development opportunities to Marion and Polk Counties.
We wish you continued success in the future and look forward to a continued
Operating a business in the current economic climate can be challenging. However,
many members that have been affiliated with SEDCOR for the past 27 years have
been in business even longer. How have they stayed in business when research shows
that 50% of all start-up businesses fail within the first year and over 70% fail within
five years? What’s their secret? Here is what a few of them had to say.
Reinventing your Products or Services
Reinventing your company may sound like a daunting task, but it becomes a
necessity as economic conditions change. This is not to say that if you are a real
estate firm you need to offer architecture services, but if it fits your customer’s
needs then maybe there is an opportunity to tap into niche markets. Several
SEDCOR members have discovered success in reinventing their business’s to meet
their customers’ needs.
Adding services to meet the needs of the existing client base has served AKT, LLP
well since 1973. Over the years, AKT, LLP has added consulting services, wealth
advisory services, and employee benefit consulting. All of these have assisted with
the growth of their business. The success, however was not only in the shift in
services, but doing it in a way that met the needs of the clients.
Garrett Hemann Robertson, PC which has roots in the community dating back
to 1928, has found success in the ability to expand their business to offer a fullservice law firm. They are able to assist businesses and business owners with a vast
array of legal needs from business tax to personal property law; thus eliminating
the need for their clients to seek out multiple firms as their business and personal
lives change.
New opportunities can also be found in a market by using existing tools and staff.
This was the path that Kaufman Homes, Inc. chose. A well recognized business
in the area since 1975, they are in an industry that continues to be hit hard by the
slower economy. They began offering repair and maintenance services using four
completely equipped trucks and their existing highly skilled technicians; a strategic
move that generated needed revenue and kept all of their employees working.
Cherry City Electric has been a premier electrical services company in Salem since
1974. Changing technology has shifted their business from traditional electrical
wiring and design jobs to fiber optic and high speed data networks. In addition,
they are actively looking for ways to adapt their business to the green technology
and building methods movement; continuously providing value to the owner of
every job.
Green technology and renewable energy options have also prompted PGE
- Portland General Electric to shift their business as the movement gains
momentum and support in the U. S. They are still delivering the same product to
their customers – electricity, but they have altered the way in which it is generated.
They added Clean Wind products in 1999, and have implemented many programs
designed to assist their customers with energy efficiency.
SEDCOR Enterprise Magazine
Connecting to Your Customers
In addition to reinventing products or services a company offers its customers,
companies have found necessity in adapting the ways in which they communicate.
Technology has made communication faster and more efficient. It has created new
ways to reach customers with methods unheard of when some of the SEDCOR
members “opened their doors for business”. In 1928, when Garrett Hemann
Robertson, PC opened their doors, fax machines, cell phones, and the internet were
“space age” to say the least.
Today, however, according to research conducted by Barlow Research, the percentage
of companies with web pages ranged from 45% to 73% and the probability grows
with respect to the growth of their annual sales. Websites for small businesses, $100k
to $499k in sales per year were 45%, while large businesses $5M to 10M in sales per
year were 73%. SEDCOR members are well above this average with 90% having
websites listed in our directory.
PGE - Portland General Electric has taken their website a step further. They
launched a special site for customers to learn more
about their energy options, how renewable energy works and green power/carbon
offset calculators. In addition, they have adopted a vast toolkit of new technology
to reach customers such as Twitter for information about outages and YouTube to
show videos on how wind power works.
AKT, LLP has used electronic communication to deliver timely relevant topics
quickly to their clients and then leveraged that communication for continued
face to face interaction and seminars for more detailed information. They have
begun a blog on their website for several industry niches allowing them to tailor
the information that is delivered to meet the needs of that specific customer
If customers are located in other states or other countries face to face communication
can be challenging. Cherry City Electric has many customers today that are national
or international, so they have successfully used teleconferencing to reach them
bringing a “virtual face” to the communication without the travel time and expense.
Advanced communication technology, however, is not the end all answer for all
customers. Traditional media avenues such as print, television and radio are still
sometimes the best way to reach your customer base. Kaufman Homes uses
technology in a creative way to reach their customers and keep jobs on track.
They leverage the capabilities of cell phone camera capabilities to send photos
to customers to assist in expediting decision making on the job site. However,
they still find success in the traditional marketing methods of mailing customers
seasonal cards, marketing letters and event invitations.
The bottom line is connecting with your customers
is vital no matter what the communication method.
It is all about connecting in a way that is familiar
to them; traditional communication methods for a
traditional client base and electronic or progressive
methods for a more technically advanced client
demographics. Finally, all of the companies that
were interviewed agreed that there is no substitute
for word of mouth advertising; your clients and
customers are your best marketing team! This
requires businesses to continuously connect with
their customer base so they know you are open for
business and ready to serve their needs.
What the Future Holds
Some analysts will tell you that the economy is
turning around and things are improving, while
others say we still have a long road ahead of us.
No matter what your opinion, it is crucial that
your business has a plan for how to become more
When looking at your business and how you
might reinvent your products or services ask
yourself some of the following questions:
• Can I package my existing products or services
into bundles; if I add an additional service or
product would it allow me to expand my market
or customer base?
• Can I expand on the use of my assets and
capabilities to serve more customers; do I have
tool sets or capabilities that are valuable in
other markets?
• Invent new revenue streams; can I rent or lease
my product instead of selling it? Can I offer
service on my product?
• Reinvent your customer interface; could social
media reach more or new customers? Do
my traditional communication methods need
• Are there additional products or services that
you could offer your customers or could you
partner with another company to offer that
would make the buying experience more
satisfying or fill a need?
• Can you collaborate more with your suppliers
or partners to create a competitive advantage?
• Assess the customers that you are targeting. Are
there non-traditional customers that have been
neglected by the industry?
Business reinvention does not happen overnight
or without thought and planning. However, if
planned and executed properly your business
too could experience continued success in any
economic condition.
For membership information contact Anna Scharf
at 503-584-7302 or email [email protected]
Page 11
Photo courtesy Statesman Journal
Keeping Businesses Informed
through Print and Digital Products
By Bill Church
Executive Editor
Statesman Journal Media
he Statesman Journal celebrates its 160th anniversary
on March 28, 2011, making Oregon’s capital newspaper
older than the state. Reporting news about the MidWillamette Valley remains a core value, but much has changed
since those days when horses and hawkers delivered the earliest
Home delivery remains a preferred method for many customers,
but Statesman Journal readers now access local news and
information anywhere in the world at any time.
The Statesman Journal has evolved into Statesman Journal
Media, reflecting the rich array of print and digital products that
connect the Mid-Valley audience in this brave, new world.
“The way we go about our work and the methods we use to
achieve these goals certainly has changed. In that sense, our
business model has changed,” says Steve Silberman, president
and publisher of Statesman Journal Media.
“The heart of what we do -- the very reason for our existence -- is
fundamentally the same and ultimately unshakeable. We keep
people informed and try to ensure an engaged and connected
community. We also connect businesses with potential customers
and help businesses grow their business by getting their word out.”
Those connections are extensive, which is why Statesman Journal
Media continues to expand. Statesman Journal Media produces
a daily newspaper, seven community weeklies, three magazines,
various special sections and multiple Web sites.
You also can engage with Statesman Journal through numerous
Twitter and Facebook accounts. You can find Statesman Journal
videos on YouTube. And its mobile site (
is experiencing yearly growth of nearly 60 percent, an indicator
that more Mid-Valley residents are accessing news on the go.
Statesman Journal Media’s business model allows customers to
target the audience they want to reach. For instance, the awardwinning Willamette Woman magazine has proven to be popular
among professional women.
“Our focus is on helping businesses connect with their customers
in meaningful ways. What we offer is deep market knowledge,
print/digital expertise and the ability to deliver engaged
audiences creatively and with impact,” says Elizabeth Sell,
advertising director.
Page 12
The Statesman Journal offers a rich array of print and digital products.
Statesman Journal Media account executives do more than sell
advertising. They offer marketing ideas and consultations with
the focus on helping businesses of all sizes grow and prosper.
Statesman Journal Media not only has changed, it is shaping the
path in the Mid-Valley and the industry. The Sunday Statesman
Journal has added more than two dozen new features since fall
2008. Statesman Journal Media has a digital Readers Advisory
Panel of nearly 1,300 residents who offer ongoing feedback on
content and advertising efforts. And the news staff ’s initiatives in
digital watchdog journalism and social media were recognized by
the Associated Press Managing Editors as a 2010 Innovator of
the Year Finalist.
News delivery now means instantaneous access. You can get
breaking news through, text alerts, email
and Twitter updates. The possibilities are unlimited.
“Statesman Journal Media has more ways of conveying information
and reaching people than ever before. We have more and better
ways to serve businesses, connect them with customers and
help them get their message out,” Silberman says. “The ways we
have to help businesses and inform readers will only grow. It is
certainly an exciting time to be a media company. There are so
many possibilities.”
Call 503-399-6712 or visit
SEDCOR Enterprise Magazine
Photo courtesy Climax Portable Machine Tools
Innovation Drives Business and
Workforce Development Efforts
f a U.S. company hopes to survive and thrive in a global
economy, it must do more than compete on price alone.
It needs to push the boundaries of its category, product or
service offering, and find something that truly differentiates itself
from its competitors.
Climax Portable Machine Tools made its mark by breaking from
traditional machining methods. At the heart of Climax’s business
ethos is a keen focus on innovation, ingenuity and re-imagining
possibilities. This cultural philosophy has influenced decisions
ranging from its approach to repair and maintenance challenges
presented by its customers, to workforce training and internship
programs. The company’s imagination-focused culture runs so
deep that employees continually bring forth new ideas that look Climax developed a computer-controlled portable linear mill to repair the
quoins on the Markland Dam on the Ohio River.
beyond conventional solutions.
“To maintain our leadership role in the portable machine tool
industry and grow our business, we must continually challenge
ourselves to consider the traditional ways of doing things and
then re-imagine how they can be done more efficiently, safely
and cost-effectively,” says Geoff Gilmore, CEO of Climax.
“These re-imagining and brainstorming activities enable us to
answer these challenges with innovative machining solutions,
repair processes and industry-specific training courses our
customers need to be successful.”
On-the-job innovation impacts customer success
Internally, all Climax employees are coached in the company’s
lean processes with additional emphasis on problem solving
techniques, cross-training and safety. Its sales staff, designers
and expert engineers work closely with customers to consider
new methods of repairing heavy equipment and then develop
machining solutions that save considerable time and money, and
ensure project success.
Even the machine tools Climax builds reflect its push for reimagined machining solutions. This is evidenced in a portable
linear mill developed for the Army Corps of Engineers. The
tool was designed to repair the quoins on the Markland Locks,
which were eroding and preventing the lock doors from closing
properly. The Climax design team, led by its VP of Engineering,
Lawrence Rentz, developed the remotely-controlled machine
that will enable the Corps to do in 17 days what would have
taken possibly several months the traditional way.
”Community Campus” program influences other
Newberg businesses to innovate training
One of the ongoing challenges Climax and its customers face
is finding skilled workers. In response, the company began
providing industry-specific classroom and hands-on training for
its customers. It also created a unique internship program.
“We often hear companies say they can’t afford an internship
program,” says Joni George, Climax’s Chief Cultural Officer who
spearheads the internship program. “To that we say, ‘You can’t
afford not to have one.’ The impact internships can have on the
company, the community and the interns themselves is remarkable
and well worth the effort.”
Under Ms. George’s stewardship, Climax developed an internship
program in which interns get real-world experience, and are
coached on subjects ranging from safety programs, financial
planning, problem solving, First Aid and CPR, to resume writing
and interviewing skills.
Now in its third year, the intern program is paying off big time.
Two interns had an opportunity to work together on a design idea
for a new tool accessory that is currently being tested and will
likely become a new product that is projected to bring in about
$40,000 in added revenue. Climax has seen a threefold return
on investment of the internship program in terms of time saved
on tasks performed, clerical and shop assistance, and process
improvements. Moreover, interns who went through the program
say it was an invaluable experience and influenced them to pursue
higher goals for their lives.
Climax didn’t stop at its own internship program. The company
also recognized the opportunity to involve schools and other
businesses in the Newberg area. For interested companies,
Climax will share information and help them establish their own
internship or training program. A.R.E. Manufacturing, Newberg
Ford and Burgerville have already signed on to participate. These
entities have committed to a “community campus” model, under
which these organizations collaborate in sharing ideas about the
intern program, training programs and other strategies to build the
workforce of the future.
Call 503-538-2185 or visit
Page 13
A Balancing Act
for Marketing/Advertising Dollars
t’s a balancing act. Balancing limited resources during a poor
economy while maintaining your marketing and advertising
coverage to keep – and hopefully, grow your client base.
The newest addition to our marketing plan is Groupon (visit that has hit Salem and the Willamette Valley
in the last few months.
At the beginning of the dip in the economy, somewhere in
those first few months of 2008, we took a closer look at our
advertising vehicles and the returns each was bringing in. Some
were easy to discard and others took more thought. But never
was it suggested that we delete the marketing/advertising line
item entirely. How could you? A down economy is when you
most need new customers coming in or to entice your current
customers back in with a new product, service or special.
Groupon negotiates huge discounts on popular local goods, services
and cultural events. Then they offer the deals to thousands of
subscribers in a free daily email. The deals are activated only when a
minimum number of people agree to buy. Therefore their subscribers
get a great deal and the business gets a ton of new customers.
As Graham Aviation’s “marketing department,” I am always on
the look-out for new and creative ways to bring into focus the
idea of flight training to a wider audience. Ours is a specialty
market so we start from a smaller group and must determine
how to reach those individuals. Not an easy task. This group does
not all live in the same area, they are not of a particular socioeconomic or demoographic group. We actually have two distinct
and quite different target customer groups.
At first, I was tempted to just say no. Having to provide at least a
50% discount is huge for our business – we operate on very small
margins. But as I listened to the sales consultant, a couple things
hit me that kept me listening: one, this was aimed at a tech-savvy,
interested group of people who wanted to read the latest offer from
a local merchant; and two, there was no out of pocket cost for us.
With limited dollars available, I kept doing what has worked for
nearly all of the five years we’ve been in business – radio and the
internet. They both increase the “top of mind” marketing. The
internet has become the most used method of finding a business
or researching an interest.
I receive at least one call a week from someone wanting me
to advertise or otherwise spend my advertising and marketing
dollars with them. Many are quite easy to dismiss due to their
cash outlay requirements. Others I just don’t see the fit to our
markets; while still others aren’t unique in who or how they reach
a potential customer. Besides, any advertising program needs to
be in place for at least six months, maybe more in order for the
repeated exposure to engrain our business name in the audience’s
30538-Duncan SEDCOR Ad_p 8/25/10 11:16 AM Page 1
mind so that when they’re ready to buy they’ll think of us.
Page 14
Groupon bills itself as more than just a deal site: “Groupon is a
city guide, a social tool and the best way to experience your city
without paying full price.”
We signed up and kept our fingers crossed as the day arrived
for our Groupon to hit email boxes around the area. There are
approximately 28,000 people registered to receive the daily emails
from Salem-area merchants. All those people would see the
Graham Aviation name and logo in their email that morning,
many for the first time. That excited me.
The sales started slowly that Monday morning, but by the end of
offering, we had far surpassed our expectations of package sales.
More than the sales volume, though, was the fact that our phone
kept ringing. People who had seen the Groupon email, but missed
the deadline for purchase still wanted to buy a flight from us.
What did we have to offer, they asked. I was amazed. Here was
the true power of focused internet marketing. Whether Groupon
is right for your business, that’s for you to decide. I know it has
worked for us.
CallC 503-581-4139
SEDCOR Enterprise Magazine
Photo courtesy of GROW
GROW Makes a Difference
One Entrepreneur at a Time
t a time when many businesses are suffering, entrepreneurs are making
progress step-by-step in a string of small towns east of Salem with
the help of GROW North Santiam, a program of the North Santiam
Canyon EDC. Founded two years ago using a grass roots, client-driven economic
development model that has gained traction around the world, GROW offers
free, confidential business coaching to any entrepreneur, from Aumsville to
Idanha, who wants to open, expand, diversify, sell or save a business.
In the past two years GROW has met with 151 clients, helped retain 28 jobs
and create 77 full and part-time positions, and has helped dozens of businesses
expand, diversify or fine-tune operations. About 30 new businesses have opened
during that time, roughly ten of whom have already followed the model that
GROW suggests. Good news for them, as 80 - 90% of entrepreneurs who follow
this process are typically still in business after four years, a stark departure from
the woeful statistics usually facing start-ups.
The process they use is simple but profound. Every client is introduced to the
“trinity of management,” a method of diagnosing and fixing what ails an existing
business or figuring out how best to launch a start-up. “Every business needs
a quality product or service, a strong sales and marketing function, and solid
financial management. And no one person likes to do it all. We help people focus
on what they love to do, and find others to fill in the gaps so their business team is
strong and healthy,” says GROW Enterprise Facilitator Allison McKenzie.
GROW’s secret weapon is its 50-member resource board, a group of community
volunteers who brainstorm once each month on behalf of clients. “If a client
doesn’t have the connections to round out their management team, we help them
find those people,” says McKenzie. Friends, family, volunteers, paid professionals
and people willing to barter have all stepped forward to help entrepreneurs re-tool
or get ready to open.
Sugar & Spice Bakery in Lyons
Sometimes they walk in the door with their
management bases covered, like Bonnie Taylor
and Sarah Smith of Sugar & Spice Bakery in
Lyons. Bonnie and Sarah came to GROW last
January to talk about opening a home-based
bakery. Both passionate about baking, Sarah
figured out their food costs and pricing while
Bonnie worked on their marketing plan. With
help from a bakery mentor in Salem, they were
ready to open in Sarah’s certified kitchen by the
end of May. Today they wholesale their product
to a few outlets and spend the rest of their time
baking scones, muffins, cookies, quiche and pies
that they deliver to clients along Hwy 22 and in
Even in this economic climate, clients like
Bonnie and Sarah who have put their trinity of
management in place are less stressed, moving
forward, and feel more confident about the
future. And if they hit a pothole, they have a
mechanism in place to get back on track.
How does GROW work?
The GROW model is based on research
conducted by the Sirolli Institute. This
research has concluded that the best way
to develop rural businesses is to have an
Enterprise Facilitator (Allison in our
case) provide free, confidential, one-onone business coaching, assisting existing
and would-be business owners to make
informed decisions about the viability
of their ideas. As this is a client-focused
process, the client determines the pace and
frequency of meetings with the Facilitator.
The Facilitator may utilize the 50+member
local Resource Board to brainstorm
solutions to a particular challenge faced by
the entrepreneur.
For more information call 503-871-5188
or visit
Page 15
Lean Manufacturing and Reinvention
Max P. Frederick, P.E.
Frederick Consulting, LLC
s we move past 2010 and make plans for 2011, many
organizations make advances to reinvent themselves. We
realize that sometimes the result of what we have done
in the past is not good enough. We recognize a new opportunity
that requires our organization to make changes in order to take
Whatever the challenge to reinvent is, one should think of Lean
Manufacturing and how application of the basics can positively
affect your organization. Reinvention is the perfect time to
implement “Lean Thinking”.
Almost everyone has had some exposure to Lean Manufacturing,
either the Toyota Manufacturing System, training, or through
the vast amount of information available. KanBan, 5S,
3P, Kaizan, Value Stream Mapping are all tools for use in
implementing Lean Manufacturing. Lean thinking can be pretty
Lean Manufacturing is defined as the Identification and
Elimination of Waste. From this standpoint, it is easier for
people to identify what is needed to help eliminate eight types of
Wait Time
Over Processing
Under Utilized Human Resources
By examining your organization, it is easy to see one or more of
these “wastes”. The goal is to make changes to minimize those
Sounds simple – only produce what your customer needs. This
is harder than it looks because the equipment you are using may
be oversized or produces more units/run than your customer
requires. Can you adjust your equipment to lower its production
capacity? There may be some cost involved, but you will have
a production line that is more flexible and the ability to change
product faster.
Wait Time:
Identify where your organization has wait time – materials to be
delivered, product to be moved from one spot to another, vendors
to delivery inventory, maintenance or set up of equipment. All
wait time cannot be eliminated, but a good analysis of your
equipment for quick change over may be the right thing to do
in order to be more productive. Think of methods to perform
maintenance on equipment that reduces the time-to-repair. Use
of sub-assembly change outs or bolted assemblies versus welded
assemblies can be a couple of time savers.
Page 16
How often do you move product from one station to another?
Do you have a layout of your shop area that is not conducive to
smooth product flow? Start with your sales and order processing
methods. Do you have the right information at the beginning
of the production cycle to have necessary materials on hand?
Can you move operators to the product instead of the other way
around? Sometimes thinking in reverse manufacturing order
allows you see where a change can make a big difference.
There is a tendency to make a product the best quality possible.
Does the customer really need the gold plated version? Ask your
customer and truly understand the quality requirements needed
and meet them. If you go overboard, recognize that it may be
really more than your customer needs.
Significant cost advantages can be seen by a minimized inventory
of raw and finished materials. Transportation and wait time can
be impacted from not having enough inventory, so constantly
review the minimum/maximum quantities of inventory that are
needed. Optimize inventory all the time!
Think of this as implementing changes. We’ve all been involved
with change projects that don’t make progress. Make sure a
project has a good definition, clear goals, and a way to measure
progress. Don’t be afraid to critically analyze a project after it is
started. If you find out that it is not going to do what you want
– don’t be afraid to stop. Use good measurement tools to make
sure that you are on track.
Most manufacturing operations have initial rejected materials,
due to manufacturing defects or mistakes. Most companies can
do rework to correct defects, however sometimes it is more costly
to correct than the product is worth. Know when to say STOP.
Figure out why you have to have corrective actions and eliminate
them to solve this problem. In a new product, Six Sigma tools
allow you to design out the defects before you start.
Underutilized People:
People are your most valuable asset. They hold the knowledge
of how you do things, what and how to correct problems, skills
to perform complicated tasks and interface with your customers.
Training is essential in Lean Manufacturing and for employees
to do their jobs properly. Develop a program (like the SEDCOR
IMOM program) that develops your seasoned employees as
teachers so that knowledge can be passed on to others in your
Call 541-619-4607 or email [email protected]
SEDCOR Enterprise Magazine
Retool Your Business – Take Advantage of
New Opportunities in Renewable Energy
Chris Scherer, Acting Executive Director/Chief Financial Officer
Oregon Manufacturing Extension Partnership (OMEP)
onsistent with its history as an environmental leader,
Oregon is off to a strong start in the renewable energy
field. The state is ranked fifth in total installed capacity of
wind power in the U.S. and has the largest solar cell manufacturing
facility in the nation -- Solar World in Hillsboro. In addition,
Oregon is emerging as a leader in the bio-fuel and small wind
generator industries and has the nation’s only commercial ocean
wave energy farm. Oregon’s Renewable Portfolio Standard (RPS)
ensures that renewable energy demand will dramatically increase.
The RPS requires electric utilities to provide at least 25% of their
Oregon load with renewable energy by 2025.
The emergence of the renewable energy sector should provide
many manufacturing opportunities for Oregon companies. Original
equipment manufacturers (OEM’s) of wind machines and solar
equipment require a strong supply chain and prefer local sources
for original and spare parts. The large installed base of wind
machines will require spare parts and maintenance support. Local
suppliers can provide faster and more reliable service without high
transportation costs and long lead times. Oregon manufacturers
have the potential to be part of this supply chain, but must market
their capabilities to the OEM’s and ensure that they have the
correct systems in place to qualify as supply chain partners.
The Oregon Manufacturing Extension Partnership (OMEP) has
received funds from the Department of Labor and Department of
Commerce to assist manufacturing companies and workers in the
renewable energy sector. These funds allow OMEP to work with
OEMs to improve their competitiveness and also help companies
qualify as renewable energy OEM suppliers. OMEP consulting
staff will meet with interested companies, assess existing system and
capabilities, develop a plan for improvement and work closely with
companies to help them implement the plan.
Under this program, OMEP provides classroom and hands-on
training and technical services including, but not limited to, the
New Product Development and Introduction
Advanced Strategic Planning and Marketing
Quality Systems (ISO 9001-2008)
Energy Management (ISO 50001)
Costing Strategies
Lean Manufacturing
Environmental waste and energy reduction
Supply Chain Strategies and Systems
OMEP is currently assisting fifteen companies to enter or
strengthen their position in the renewable energy supply chain and
has funding for additional companies. Contact Gerry Snell at
503-821-1291 visit
Oregon Manufacturing Extension Partnership
Oregon’s Premier Lean
Enterprise Provider
Helping Oregon manufacturers
reduce costs, increase sales, and
create jobs by becoming more
competitive and productive in
the global marketplace.
Lean Leadership
Strategic Planning
Lean Manufacturing
Lean Green
Market Strategy
Sales and Order Processing
New Product Development
Lean Training in Spanish
Lean Accounting
Lean Office
(Administrative Processes)
• Training Within Industry (TWI) • 503-821-1300
Page 17
Columbia State Bank announced the opening of their new Salem
branch located at 280 Liberty Street SE, Suite 200. The branch
opened its doors on November 15th and will hold a grand
opening event in early 2011. This will be their first branch in
Marion County, 25th branch in Oregon and 84th banking office.
The branch is a full-service banking center providing access to
Personal Banking, Commercial Banking, Treasury Management, Wealth Management,
and Private Banking. Larry Goodreau is a Senior Vice President and Branch Manager
and has been a banker in the Salem area for over 26 years. Also located at the branch
are: Senior Vice President and Commercial Banking Team Leader Dan McDowell; Vice
President and Commercial Banking Officer Chris Bohl; Branch Officer Christy Peck;
Financial Analyst Jesse Borghesi, and Customer Service Representative Cory Hollern.
Columbia State Bank, a wholly-owned subsidiary of Columbia Banking System, Inc. is
a Washington state-chartered full-service commercial bank headquartered in Tacoma,
Washington. Columbia Bank was awarded third place in the large employer category by
Seattle Business Magazine’s 100 Best Companies to Work For 2010 and was designated one
of Puget Sound Business Journal’s “Washington’s Best Workplaces 2010”. With the January, 2010 FDIC-assisted acquisitions of Columbia River Bank and American
Marine Bank, Columbia State Bank has 84 banking offices, including 59 branches in
Washington State and 25 branches in Oregon. Columbia State Bank does business under
the Bank of Astoria name at the Bank of Astoria’s former branches located in Astoria,
Warrenton, Seaside, Cannon Beach, Manzanita and Tillamook. Call 503- 798-9900 or
City of Dallas
Ten-Year Review
As we near the end of
another decade, Dallas
has been looking back
over the past ten years. They found
some interesting facts. Since 2000,
Dallas has:
• Seen a 24% population growth
• Experienced an 11% reduction in
the total City Budget
• Accomplished a 1.3% reduction in
the General Fund Budget
• Reduced staffing levels by 8%
• Maintained 6 less total City fulltime equivalent (FTE) employees
• Improved service levels with one less
sworn Police Officer
• Observed a reduction in the tax rate
per $1,000 assessed value.
Call 503-623-2338 or visit their
website at
LCG Pence Construction has developed a reputation for quality & experience that
spans the full spectrum of the construction industry, including:
Senior Living t K-12 Education t Healthcare t Higher Education tMulti-Family Residential
Industrial t High-Tech t Mixed-Use tCommercial & Retail t Office & More!
Celebrating 60 Years as Salem’s Community Contractor
1F O D F - P P Q 4 & t 4 B M F N 0 S F H P O t t X X X M D H Q F O D F D P N t $ $ # Page 18
Photos courtesy Chemeketa
Community College
Building Economic Vitality
Greg Harris, Dean
Public Information, Marketing and Student Recruitment
Chemeketa Community College
hemeketa building and maintenance projects created
jobs for hundreds of construction trade workers during
this bleak economic period when many blueprints were
left in files, hardhats sat on shelves, and hammers hung idle in
tool belts. Voters in the Mid-Willamette Valley made this work
possible when they approved a May 2008 bond measure to
provide Chemeketa Community College with $92 million for
capital construction. Chemeketa used the bond money to seize
opportunities to match state allocations which expanded that
investment fund to over $134 million. The college then began
work creating more family wage jobs and strengthening the talent
of our workforce.
Subsequently, the educational infrastructure for a stronger economy
is emerging from the ground up at Chemeketa locations throughout
the valley. New buildings in Salem, Brooks and McMinnville
will expand Chemeketa’s capacity to help meet employer needs for
talented workers in the fields of health sciences, technology, and
emergency response. The State of Oregon forecasts that over fifty
percent of the new job opportunities in our region will require more
than a high school diploma and less than a four-year degree, so
Chemeketa is at the forefront of preparing workers for the future
Two new buildings are planned for
Chemeketa’s Salem campus; one devoted
primarily to health sciences and the other
to applied technology. The first one to be
completed will be the health sciences classroom
complex that combines over 71,700 square-feet
of new construction with a re-model of 56,605
square feet in an existing building.
Brooks facility will
host resources for fire
science, emergency
response and criminal
This complex will serve the entire college
and be the educational focal point for
students in nursing, dental hygiene,
pharmacy technology, health informatics,
and other health careers. The complex will
open in Fall 2011 and provide the learning
environment to fill the projected need in
the Mid-Willamette Valley for 1,500 more
health care professionals by 2018. The
complex will house several special features,
including a dental hygiene program in
partnership with the Oregon Institute of
Technology that will lead to a bachelor’s
degree. Private donations are equipping a
community dental clinic where students will
provide thousands of treatment appointments
per year for under-served and under-insured
Steel workers at the Brooks facility.
The second building on the Salem campus will provide stateof-the-industry training in technical professions so our local
workforce is prepared to meet the future demand for technicians
in fabrication, process and emerging technologies. The planned
40,000 square-foot building will be the community’s largest
investment in technical education in over 40 years, and the
building will be designed to be relevant and responsive to local
businesses. The applied technology building is planned to open in
fall of 2014.
At Brooks, Chemeketa will host a comprehensive training
resource for professionals and students in the fields of fire science,
emergency response and criminal justice. Our region is projected
to soon require hundreds of more professionals in these fields, and
the new, three-story, 30,000 square-foot building, designed and
built by SEDCOR members Studio 3 Architecture and Skanska
Construction, will help fulfill that demand. The emergency
response classroom building will open in fall of 2011.
In McMinnville, SEDCOR
members Carlson Veit Architects
and LCG Pence Construction
have teamed to design and
construct a 56,318 square foot
building to transform Chemeketa’s
Highway 18 location into the
Yamhill Valley campus and provide
comprehensive community college
services to the area, including local
programs in health, technical and
hospitality careers.
Chemeketa President Cheryl
Roberts often says “Chemeketa
succeeds when our community
succeeds,” and she sees her role as
the manager of the community’s
investment in Chemeketa.
Chemeketa building and
maintenance projects have
“You are the owners,” she told a
recent gathering of regional CEOs, created jobs for hundreds of
construction trade workers.
“and we want to help grow your
bottom line.”
Community members can visit the home page of Chemeketa’s
website and sign up for an e-newsletter to stay connected with
how Chemeketa is working to propel the region forward with a
passion for turning the community’s investment into economic
Call 503-584-7153 or visit
Page 19
ascade Bancorp announced that it has entered into
Securities Purchase Agreements for the purchase
and sale of approximately $177 million of shares of
its common stock (“Common Stock”). Private placement
investors who have entered into separate agreements with the
Company include, among others: David F. Bolger, an affiliate
of Lightyear Fund II, L.P. , private equity funds affiliated
with Leonard Green & Partners, L.P. and private equity
funds affiliated with WL Ross & Co. LLC.
Patricia L. Moss, Chief Executive Officer of Cascade
Bancorp, commented, “We are pleased that, after closing of
the transactions contemplated by the Securities Purchase
Agreements, our capital ratios will notably exceed regulatory
agency benchmarks for a ‘well-capitalized’ bank.
Upon closing,
not only
will Cascade
strong pro
forma capital
ratios place
the Company
among the best
banks in the
nation, the
Bank will also
exceed the 10%
leverage ratio
required by
our regulatory
order. This
investor vote of
confidence in
our company
and the communities we serve will provide the financial
strength to sustain our market position as a premier local
bank serving customers in the communities of Oregon and
Moss continued, “For the past eighteen months we have
focused our strategies and efforts on improving our capital
position, reducing risk in the loan portfolio and positioning
ourselves for a future of serving the financial needs of
our customers. We are pleased with the deep industry
knowledge that our high-quality lead investors -- WL Ross,
Leonard Green, Lightyear, and Mr. Bolger -- bring to the
Company. As we reflect on these challenging times, we are
energized and inspired by our loyal customers whose support
has been integral to our success in this capital raise. We
remain committed to delivering ongoing value to our
customers as we reinforce the value of community banks in
fueling a return to economic health.”
Call 503-540-6916 or visit
Page 20
New Cranberry Orchard Medley
Delivers Delicious Convenience
This versatile cranberry compote is at home as a side dish,
a condiment or topping.
ruitt Bros., an innovator in food processing and champion
for Northwest sustainable agriculture, introduced their
new Cranberry Orchard Medley just in time for fall
inspired meals and holiday feasts.
Each 16-ounce shelf-stable pouch
pack of Cranberry Orchard Medley
is loaded with Oregon-grown
cranberries, Washington-grown
Fuji apples, oranges, a blend of
spices and just a touch of cane
sugar, making this versatile product
equally at home on the plate next to
the turkey, as it is spooned over ice
cream or a stack of pancakes. Chock
full of antioxidants and vibrant
fresh flavors, there’s no limit to the
array of uses for this easy-to-use
specialty item.
The Oregon-grown cranberries are among the brightest
juiciest, sweetest berries on the market. Grown by Clearwater
Cranberries, a collaborative of farming families on Oregon’s
South Coast, these superior berries are tended and harvested in a
sustainable manner that protects and preserves the environment
and the future of these family farms.
Cranberry Orchard Medley is prepared in Truitt’s Salem-based
company’s Food Alliance certified processing facility. There, the
handy pouches are thermally sterilized. This method, combined
with a low profile package, allows for a much shorter sterilization
time than traditional jarred or canned food, ensuring that the food
is nutritious and safe without sacrificing flavor and eliminating the
need for additives and preservatives traditionally used to extend
shelf life. Because they can be held at room temperature until they
are opened, Truitt Bros’ flexible pouches free up precious holiday
refrigerator and freezer space.
Leaders in bringing quality and innovation to the industry
since 1973, Truitt Bros., provides shelf-stable products for a
wide variety of establishments, from restaurants and businesses
to healthcare facilities and grocery retailers. As part of their
commitment to preservation of natural resources, as well as
positive employee relations and environmentally responsible
manufacturing practices, Truitt Bros. became the first food
processor in the country to earn Food Alliance certification
in May of 2006. In 2010, the company was recognized as
one of Oregon’s leaders in sustainable approaches to business
and honored by Governor Kulongowski with an Oregon
Sustainability Award.
Call 503-362-3674 or visit
SEDCOR Enterprise Magazine
Expansion Brings Opportunity
for New Business
Everyday Hot Tubs™
Offers Optimal Choices for Consumers
arquis Spas® is stirring up a lot of excitement by
updating the Everyday Hot Tubs™ product line.
The portable hot tubs manufacturer has unveiled
several new hot tubs and configurations, in addition to
dramatic upgrades.
“With the economy the way it is, there’s a real market need for
exceptional quality at an affordable price,” said John Schrenk,
President of Marquis Spas. “These spas are not only good for
your wallet, but they also have a lot of bells and whistles that
satisfy most consumers.”
Marquis Spas is adding a brand new four-seater spa to the
Everyday Hot Tubs line – the 425. It’s a 29.5” tall, single
pump, through-the-door unit. Marquis is also adding a
530, based on the extremely popular 545 model seating. In
addition, the 435 is now available in two configurations – with
one pump or two pumps. That means Everyday Hot Tubs
by Marquis now has six spas – the 660, 545, 530, 435, 425
and the 322. That’s enough to accommodate every type of
consumer – from large families to single therapy users.
In addition to adding new tubs to the line-up, Marquis is
also adding features to the already dynamic Everyday Hot
Tubs. There’s a new control system with easier to use and
understand button control functions, a new Tempo III audio
system that features a mini amplifier with a device drawer, a
new 35 sq. ft. filter that has a stainless steel ring, upgraded
Twilight LED lighting and new backlit cup holders to add
some top-side excitement. Plus, these spas can now also be
bought with a Barnwood exterior color and a Charcoal cover.
For additional information about Everyday Hot Tubs by
Marquis Spas, an Oregon-based employee-owned company,
is celebrating 30 years of manufacturing premium portable
hot tubs. The company distributes its products in the U.S.,
Canada and Europe via its extensive distributor and dealer
Call 800-275-0888 or visit
he Purlin Mill, LLC, a producer of
secondary structural components
for the pre-engineered steel
building market, recently held an open
house at their new facility in Hubbard.
With a newly constructed 17,000 sq.
ft. production building housing a 162’
automated Mark II rollforming line, the
Purlin Mill is poised to meet the needs of
current and future customers. The brand new MARK II rollforming line
produces 4” to 14” ZEEs, CEEs, Struts,
and Channels as well as various sizes of
angles. Each piece of product is ink jet
printed with the job number and piece
mark for quick on the job identification.
The state-of-the-art computer efficiency of the rollforming line
allows for precision hole punching, from customer supplied punch
charts, assuring you the most economical product with the latest
in technological accuracy. Engineering and drafting services are
also available, if desired by the
In December 2008, Pacific
Building Systems received an
Oregon Business Development
Fund loan for the purchase of
equipment to set up production
of purlins and other rollformed components used in
steel buildings. This project
is an outgrowth of their other
business, Truss T Structures, Inc, dba Pacific Building Systems,
which has operated in Woodburn since 1962. The company
manufactures steel buildings, and had purchased the purlins and
other roll-form components from another manufacturer. The Purlin
Mill was set up to bring the manufacturing of these items in-house,
to allow better control of quality and pricing.
Rob Prince, President of both The Purlin Mill and PBS, said “We
are very happy with The Purlin Mill. Even in this tough economy,
the business is doing well. We now supply purlins to two other
steel building manufacturers, as well as many smaller customers. We can build custom sized Zees or Cees, and that versatility really
appeals to people. We build custom channels for support framing
for the solar panel industry, and have been shipping product
overseas as well.”
Call 800-727-7844 or visit or
Page 21
Photos courtesy of Climax Portable Machine Tools
Climax Portable Machine Tools
Wins 2010 Manufacturer of the
Year Award
he Manufacturing Industry has taken a beating
nationwide, but here in Oregon there are some bright
spots and companies that are still thriving. Climax
Portable Machine Tools has won the 2010 Manufacturer of
the Year award for achieving extensive growth. It received the
award for novel programs it has implemented to streamline
its internal operations, educate the workforce, and its efforts
to develop innovative machining solutions that advance the
world’s industries. The honor was awarded in the medium-sized
company category and was given to the Climax team by the
Portland Business Journal.
“Climax continually strives to advance state-of-the-art portable
machine tool technology while establishing itself as a vital
learning center for Oregon, the greater Pacific Northwest,
and all the communities in which we are located,” said Geoff
Gilmore, President of Climax Portable Machine Tools. “We
credit this achievement to our team’s singular dedication to
innovation, training, and customer success, as well as the strong
partnerships we have forged with our loyal customers, suppliers,
distributors and the communities that surround them.”
The award for Manufacturer of the Year is based on company
performance, overall business strategy, and innovative approaches
to internal operations, manufacturing processes, and sustainable
practices involving customers, partners and suppliers.
Climax Portable Machine Tools is recognized worldwide for
its engineering services, customized training programs, and
excellence in the design and manufacture of portable machine
tools used in on-site machining. These portable machines
bring the power and precision of large stationary machines
directly to the piece of equipment to be repaired, enabling
customers to efficiently repair and maintain heavy equipment in
Geoff Gilmore, Climax CEO, proudly displays the Manufacturing
Company of the Year Award, along with members of the management
team (from left) Andy Becker, Geoff Gilmore, Joni George, Lawrence
place. In-place machining often cuts days off the repair process
so equipment can get back into operation with a minimum
of downtime or disruption. Among Climax’s customers are
industry-leading worldwide organizations within the power
generation, shipbuilding, heavy construction and mining
industries, as well as service and engineering sectors.
“Our vision is to create a culture
that provides extraordinary
careers and lives not only
for our own employees, but
also reaches out to share our
learning with other Pacific
Northwest companies to enrich
their organizations and the
communities of which they are
a part,” said Gilmore. “While we
are a growing global corporation,
Climax remains extremely
committed to ensuring the
economic growth and success
of the Pacific Northwest by
continuing to create living wage Mock up of Linear Mill for
Markland Lock Repair
jobs and cultures that encourage
employees to reach new levels of excellence. This commitment
also is carried out at our European Headquarters in Düren,
Germany, where our employees are strong contributors to their
local communities.
Call 503-537-5226 or visit
Industrial • Warehouse • Food Processing
Clerical • Medical & Healthcare • HOW Training ™
Angelo Seminary, Account Manager
[email protected]
Page 22
4660 Portland Road NE, Suite 108
Salem, OR 97305
SEDCOR Enterprise Magazine
VanNatta Public Relations, Inc.
Named One of OSU’s Excellence in
Family Business Award Winners
Silverton Hospital and Providence
Brain Institute Establish Telestroke
Network Link
troke is the third cause of death and the leading
cause of adult disability in the United States. Stroke
patients arriving at Silverton Hospital benefit from
the care of an experienced staff and a network of expert
providers. Silverton Hospital and Providence Brain
Institute have announced a partnership – establishing
the first Providence Telestroke Network link into the
Central Willamette Valley.
Using two-way video cameras over a secure internet
connection, Silverton Hospital’s emergency medical staff
can video link with neurologists who specialize in stroke
treatment from Providence Stroke Center, with whom
they can consult regarding the diagnosis and treatment of
stroke patients. Stroke neurologists can be “in the room”
with Silverton Hospital physicians -- able to review
patient information, and examine and talk with the
patient, family members and doctors to help determine
the best course of treatment.
“The Telestroke Network provides us with immediate
access to an acute stroke neurologist when we feel a
consult is necessary,” explained James Jensen, MD, the
emergency department’s medical director. A stroke occurs
when a clot blocks the blood supply to the brain. Once an
individual has a stroke, every second counts. The clotbusting drug, tPA (tissue plasminogen activator), must be
given in the first few hours after a stroke has occurred to
maximize the chance of improvement. “The Telestroke
Network is especially helpful in that the consulting
physician is able to visually exam and speak directly with
the patient in real time,” said Jensen. “This technology
complements the expert care our community has always
experienced by providing an enhanced level of service and
informed consent process.”
Silverton Hospital is the eighth hospital to join
Providence Telestroke Network. The Telestroke Network
is up and running between Providence’s Portland
hospitals as well as their hospitals in Milwaukie, Seaside,
Medford, Hood River and Newberg. Curry Hospital in
Gold Beach and Tillamook County General Hospital are
also part of the Network.
“The team at Silverton Hospital is pleased to be part of
this new, state-of-the-art service,” said Rick Cagen, vice
president of Silverton Hospital Network and hospital
administrator. “We are committed to compassionate care
for our communities, and this technology enables us to
provide that care in a new way.”
Call 971-983-5314 or visit
alem based association management, public policy consulting
and event planning company, VanNatta Public Relations,
Inc. (VPR) was named one of the Oregon State University’s
Excellence in Family Business award winners. VPR was founded
by Fred VanNatta in 1967 and is currently managed by second
generation G. Harvey Gail and Mary Louise VanNatta. More than
100 family businesses were nominated in 2010. The nominees then
completed an application and went through an interview before a
panel of judges. VPR was recognized in the category of businesses
with nine or fewer employees. Harvey Gail, Caleb Gail, Fred VanNatta, Mary
Louise VanNatta Gail, and Ryan Gail.
“These award-winning
families can succeed
for generations, even in
tough economic times,
because as businesses, they
are responsive to their
customers and as families
they are responsive to their
communities,” said Sherri
Noxel, interim director of
the Austin Family Business
“We are very honored to be recognized for something that we
value. Family is a critical part of our business. It is a joy working
with my parents and we are fortunate to be able to involve our sons
in our work,” said CEO Mary Louise VanNatta. “Fred and Mariel
VanNatta built something amazing and we’re proud to be able to
continue what they started,” she added.
Fred VanNatta has a passion for grassroots political involvement.
With undergraduate and post-graduate degrees in political science
from Willamette University and University of Oregon, VanNatta
honed skills as a staff assistant to the Oregon speaker of the house
in the 1965 and 1967 legislative sessions. In 1967; he incorporated
a business to manage political campaigns and associations. VanNatta
Public Relations is now well into the second generation with a deeprooted legacy in Oregon’s Capitol and around the state. VanNatta
knew that a citizen’s involvement in political decision-making was
one of the most important roles a person can play in helping shape a
community that is successful, fair and functioning. His company was
founded on that premise.
Mary Louse graduated from Willamette University in political
science, international relations and Spanish. after a post-graduate
trip to China she returned home to VanNatta Public Relations
and proved to be a natural at association management and public
relations. In 1994, VanNatta-Gail’s husband, Harvey Gail, joined
the firm with an MBA from Willamette’s Atkinson School of
Management. Today, Gail serves as president of the firm, VanNattaGail a principal, and Fred VanNatta is scaling back after working as
a senior lobbyist and political consultant for well over 30 years. The
Gails’ teenage sons Ryan and Caleb work in the business as well,
providing janitorial service to the offices and available on-call for
envelope-stuffing and odd jobs.
Call 503-585-8254 or visit
Page 23
Photo by Ron Cooper
Sustainable Practices
Renewable Energy Initiatives
Light Up Oregon
Ray Burstedt, President
Reprint from Nov/Dec 2010 Expansion Solutions Magazine
The Mid-Willamette Valley
– A Winning Combination
What do sustainable practices,
renewable energy initiatives, high tech
manufacturing, value added agriculture,
and local governments open for business
all have in common? Oregon of course!
Just as the above qualities describe
Oregon, they also characterize the MidWillamette Valley and the Marion/Polk
County regions’ economic development
efforts. The list of companies who have
taken advantage of renewable energy
initiatives and other job creation/capital
investment initiatives in the region is
impressive. While many regions have
been crippled by the economic climate
over the past couple of years, the MidWillamette Valley has shown a winning
combination to help beat the odds.
That combination is the utilization of
appropriate incentives coupled with local
government eager to create opportunities
for industry.
The Sun Does Shine in Oregon
A distinct advantage for the many
economic regions of Oregon is the
state’s sustainability quest and its ability
to show the world as a “place where
sustainable practices are rewarded,
where renewable energy initiatives are
encouraged, and a place where people
and government care about how we
develop and encourage industry to
participate in these efforts,” adds Ray
Burstedt, President of SEDCOR. Focus
for just a minute on renewable energy
initiatives, major manufacturer attraction,
and supply chain development in the
world’s concentration of solar energy,
wind energy, and biomass technologies.
In just the past few years, giants like
SolarWorld, SANYO Solar of Oregon
LLC, Solaicx, Sun Microsystems
Inc., PV Powered, Peak Sun Silicon,
Siltronic Corporation, Ferro-Tec, (over
40 in all), have chosen to develop
products for the world’s solar appetite
Page 24
SANYO Solar of Oregon LLC at Salem Renewable Energy and
Technology Center.
in Oregon. Some manufacture the end
product -- either PV panels or thin film
applications. And, still others represent
supply chain industries who fulfill the
need for just-in-time inventory and
critical components. This was part
of a comprehensive plan initiated by
the Oregon Business Development
Department and its strategic partners
from other governments, city and
county, and the private sector. The
private sector represents professional
economic development entities, utilities,
industrial developers, and corporate real
estate organizations and has been aptly
named “Team Oregon”. Team Oregon
has carried the mission of the State
and the private sector to national and
international trade shows -- focusing on
solar, wind, and biomass applications.
Within just a few years, Oregon has
become internationally recognized as a
state where renewable energy industries
can build their industry clusters to
develop strong world-class companies to
compete in international markets.
A Mid-Willamette Valley
Partnership of Resources
As part of Team Oregon, SEDCOR
has taken advantage of the State’s
recognition to recruit SANYO Solar
of Oregon LLC to locate a facility
at the Salem Renewable Energy and
Technology Center. The vision of the
City of Salem Mayor and administrative
staff was to create a renewable energy
and technology center where companies
could locate. It had to be a site with
the necessary infrastructure to support
the demanding needs of the industry.
Portland General Electric (PGE),
stepped up and invested millions of
dollars to provide not only abundant
power but also “redundant” power, a
resource not readily available in many
communities. Typically a requirement
for manufacturers in solar and other
renewable energy industries. The
City of Salem supplied the rest of the
infrastructure, including roads and
even street lighting featuring LED
technologies. The 80-acre site, creates an
ideal location for companies to grow and
Surveying The Agricultural
Progress in renewable energy recruitment
has been a focus in the Mid-Willamette
Valley. But, it’s also important to
note that Marion and Polk Counties
are in the heart of Oregon’s prime
agricultural landscape. In fact, these
counties represent the largest producing
counties of agricultural products in
the State. From growing to harvesting
-- to value-added products and
equipment -- the crops and consumer
end products produced in this region
are staggering. From Christmas trees
to fresh-packed cherries and pears, the
value-added agricultural industry is a
keystone industry supporting equipment
manufacturers, production machine
manufacturers, and food distribution
facilities that help feed America. Food
producing giants like Norpac Foods,
Kettle Chips, Don Pancho Authentic
Mexican Foods, Truitt Brothers, Oregon
Cherry Growers, Willamette Valley
Fruit, Blue Diamond Growers, Yamasa
Corporation USA, Givaudan, and
Rainsweet dot the landscape. Technology
also plays a significant role in this
industry, as well as new production line
techniques and processes developed
to shorten the timeline from field
to table. The landscape of the MidWillamette Valley is home to a number
of ultra high-tech metal fabrication
business producing not only food grade
processing equipment, but equipment
used in biofuels and bio-mass operations.
What makes the “renewable energy
portfolio” developed for Oregon so
compelling? Simple -- “it works”. The
successful recruitment of a number of
major players in the world market for
SEDCOR Enterprise Magazine
Renewable Energy Initiatives Light Up Oregon (continued)
photovoltaic panels, thin film applications, and supply chain companies makes
one realize that the communities of the State of Oregon embrace a “can do”
attitude when it comes to recruitment. Now that there exists an impressive array
of manufacturers of photovoltaic giants, the direction of “Team Oregon” is “supply
chain, supply chain, supply chain.”
Making sure that the industries in the state have every opportunity to produce
their products with the best pricing and the best availability of supplies, parts,
maintenance operations, and personnel, is Team Oregon’s long range plan.
In the Mid-Willamette Valley, the way the plan is accomplished is through a
comprehensive group of dedicated and reliable resource partners compelled to brag
just a little that it “just works.”
Call 503-584-7300 or visit
“Minimize Your Taxes & Risk with Proper Planning”
Tax Planning
Simple to Complex
Valuations & Consultations
Financial Statements
Non-Profit, Estates & Trusts
IRS Audit & Collection Assistance
3085 River Road North
Salem, OR 97303
[email protected]
Advanced Energy Systems and Nathan Levin Co. make a
POWERFUL connection.......
150 KW Solar PV
100% Oregon made system!
Salem’s largest solar array.
FREE monitoring included
with AES solar projects!!!
View LIVE DATA monitoring of Salem’s largest Solar PV, go to:
AES worked as integrator with Power Equipment
Systems in Salem on their solar system
installation of high-quality American made
equipment and local contractors.
Solar Project Update
Mid-Willamette Valley
SEDCOR member, Advanced Energy
Systems (AES), has been busy in 2010,
completing a number of large commercial
solar projects all over the mid-valley:
• AES completed the 75 kw Solar PV
system on the roof of the new Central
High School in Independence. This
produces enough energy to supply
roughly 7 annual household loads.
• Starbuck Properties worked with AES
to develop four different solar systems
on downtown Salem commercial
property: 25 KW project on the roof of
an apartment complex, 21 KW on top of
a commercial office, 11 KW on the roof
of mixed-use building, and a 48 KW
system on warehouse/distribution roof.
• East Salem Filbert farmer David
Steenson is working with AES to install
an 8 KW system, which covers the
southern roof of their new Agriculture
Building. Harvesting the sun to make
their new office net zero!
• AES is proud to be a part of the
installing the 6 KW Solar PV on the
new Oregon School for the Deaf.
• Roth’s Fresh Market has teamed up with
AES to develop a 100 KW Solar PV
project using the Oregon Solar Incentive
Program. Using all local equipment,
Roth’s system will offset over 10% of
their annual energy requirement and
brings new meaning to the GREEN
bow ties!
For information call 503-798-2456 or
Page 25
Bio-Cask Wine Program
acific Power, its customers and
communities gained national
recognition in several areas during
the national Renewable Energy Markets
conference, held in Portland.
• Pacific Power and Rocky Mountain
Power, both part of PacifiCorp, earned
national recognition for their ongoing
commitment to promote renewable
energy in the 2010 Green Power
Leadership Awards sponsored by
Center for Resource Solutions. The two
utilities jointly received the award for
Best Marketing Campaign by a Green
Power Purchaser for Courtesy Knock,
an enhanced version of a targeted doorto-door canvas used to promote the Blue
Sky renewable energy program.
• Pacific Power shared in the recognition
of Portland as the nation’s largest Green
Power Community as designated by the
U.S. Environmental Protection Agency.
A whirlwind two-month challenge,
co-sponsored by the City of Portland,
Pacific Power and Portland General
Electric tripled its goal of 1,000 new
sign-ups for renewable energy programs
offered by the two utilities with 3,130
• The EPA named Corvallis one of two
Green Power Communities of the Year
(the other is Park City, Utah, served by
Rocky Mountain Power).
In addition, Pacific Power president Pat
Reiten participated in the Power Table
panel that kicked off the conference.
“On behalf of our customers, it was a
tremendous experience to see how our
communities and our company are so well
regarded in the renewable energy realm,”
he said.
Launches at El Gaucho Restaurant
illamette Valley Vineyards and El Gaucho are
raising a glass to an exciting development that is
poised to revolutionize the wine industry.
The Willamette Valley Vineyards Bio-Cask is a stainless
steel cask that holds the equivalent of 26 bottles of wine.
Designed to pair with a restaurant tap system, the BioCask provides high-quality Pinot Noir by the glass to the
customer at an approachable price – the cost of traditional
packaging having been removed.
Through their involvement in the Oregon winery Carbon
Neutral Challenge, Willamette Valley Vineyards looks
closely at everything they do, everything they consume and
Jim Bernau and Bio-Cask
everything they produce. Winery Founder and President
Jim Bernau came up with the concept of the Bio-Cask
during the company’s efforts to become carbon neutral in
“The big question is what are we going to do about the container – all that weight,
and its transport to restaurants,” Bernau said. “Each individual winery and winegrape
grower can do all the right things, but the industry as a whole must rally to answer
this question, and directly address the biggest carbon footprint that we have as an
Willamette Valley Vineyards’ Bio-Cask program addresses both the pressing
economic and environmental issue of transport of heavy cases of wine, as well as how
to get the highest quality wine to the restaurant customer by addressing concerns with
oxidation and product loss. Over its estimated ten year lifespan (forecasted at 15 turns
per year), each stainless steel Bio-Cask will replace 327 cases worth of traditionally
packaged wine: bottles, labels, corks, tin caps, cardboard boxes, wooden pallets and the
plastic wrap used to secure it all for transport. Additionally, the slim size and reduced
weight per unit means a significantly smaller transportation footprint.
Call 503-588-9463 or visit
Helping Build the Future of
the Mid-Willamette Valley
Turner Construction Company
1200 NW Naito Pkwy, Suite 300 - Portland, OR 97209
phone: (503) 226-9825 fax: (503) 226-9836
photo credit: Irv Cross
The Blue Sky renewable energy program
has now been a key part of 15 of the
nation’s 33 Green Power Communities.
Oregon has 10 Green Power Communities
associated with Pacific Power.
Page 26
photo credit: Terry Poe
SEDCOR Enterprise Magazine
Photo courtesy Willamette Valley Vineyrds.
Pacific Power, Customers
and Communities in
National Renewable
Energy Spotlight
Nominations Open for 2011 Mid-Valley Green Awards
The Friends of Straub Environmental Learning Center, Marion
County Public Works Environmental Services, and Garten
Services, Inc. are seeking nominations for the 2nd Annual MidValley Green Awards. Award recipients will be honored at the 2nd
Annual Mid Valley Green Awards celebration on April 9, 2011, at
the Salem Conference Center.
Nominations categories include individuals, businesses, and
organizations located in Marion County and the greater Salem area:
• Recycler of the Year: Separate awards for an individual/family
and a business.
BOTC BankLocal_SEDCOR.pdf
2:57:48 PM
• Sustainable Organization of the Year: Small and large business
• EarthWISE Certified Business of the Year: EarthWISE
certification by 1/1/2011.
• Green Building of the Year: New or retrofitted.
• Green Apple Award: Educator who leads in teaching
environmental/sustainable curricula.
Nomination forms and category descriptions are available online at or may be requested by mail by
calling 503-391-4145. (Previous nominees who were not selected in
2010 are welcome to apply.) Deadline: 2/15/11. <=BB==A;/::B=B67<9075
Page 27
Photo courtesy Willamette Valley Fruit Company
Member Profile
Diversification Allows
Value-Added Products and
Connection with Customers
Willamette Valley Fruit Company
2994 82nd Avenue NE, Salem, OR 97305
503-362-8857 •
Farm Store offers tour of their pie production area, fresh baked pies, coffee, milkshakes, breakfast
and lunch options, and retail area with pies and berries for sale.
Business Description: Local berry processor and pie manufacturer
with a new Farm Store.
Number Employees: 50 +/- year round and as high as 200 in peak
Business History: Willamette Valley Fruit Company was started
in 1999 by the Gerald Roth family, who has been growing
berries locally in Salem for three generations. What began as
a small cannery-style operation in a backyard warehouse has
quickly turned WVFC into one of the Northwest’s leading
processors of high-quality berry products. WVFC is a familyowned business, not a cooperative, that works closely with 20-30
local growers to supply all of their markets. Each summer they
process, on average, 15 million pounds of fruit – strawberries,
raspberries, boysenberries, blueberries, a large variety of
blackberries, cranberries and the local favorite, Marionberries.
Though the majority of our fruit is flash-frozen (IQF), they
also make purees, straight-pack products and drum stock.
These products are generally sold on the commodity market to
domestic and foreign users who will combine berries with other
ingredients to manufacture food products of their own.
In 2001, WVFC purchased a pie company LaSuisse Specialty
Foods. They had been supplying the fruit for their pies and
jumped at the opportunity to purchase the business. Not only
because it was a natural fit, but because the company had pies ‘as
good as grandma’s!’ They continue to use their original recipes
and build the pies from scratch using all-natural ingredients.
Since acquiring the business they have added to the product
line, supplying grocery stores, farm stands and restaurants in the
region with pies, cobblers, 2-pound bags of frozen fruit, freezer
jam, jar jam, honey, syrup and fruit snack bars. Most of their
retail product line is also available for school and non-profit
fundraisers. WVFC also does custom pack private-label products
for a few well-known National Brand companies which keeps
our bakery busy all year.
Page 28
With the desire to connect directly with the local people who
buy our products, we added another layer to our business and
opened a Farm Store in February of 2009. Located on the same
property as our processing plant and bakery, we provide a unique
learning experience for audiences of all ages. You can tour our
facilities and even our berry fields in the summer months or
simply swing by to shop in our store and enjoy a fresh baked slice
of pie a la mode. Our retail bakery menu offers up fresh baked
goods daily, coffee, smoothies, milkshakes, ice cream and even
a few breakfast and lunch options. In addition, we have a list of
family-friendly events and activities lined up from u-pick berries
and outdoor movie showings to a fall corn maze and holiday gift
Business Specialities: Not only do we feel we have great products
we can stand behind, but we take pride in our relationships with
our customers. We have an excellent staff that understands and
exemplifies customer service.
What is biggest advantage of doing business in the Mid-Willamette
Valley?: With so many Oregonians going green and simply
being more environmentally aware, people in the Willamette
Valley really embrace local business. Customers want to have
a connection to their food, know where it comes from, who
grows it, what farming practices they use. They want to meet
us, see where we work. WVFC loves that their customers are so
educated and committed to supporting the community.
Essential Business Philosophy: Strive to meet and exceed the
needs of their customers. Best Way to Stay Competitive: Their business is vertically
integrated so they don’t have all of their eggs in one basket. If the
commodity market has a bad year, they can leverage out the retail
business to compensate. Also, because they are on the small side
for a manufacturing business, they are flexible and quick to move
on new projects and ventures that make sense.
SEDCOR Enterprise Magazine
SEDCOR Construction Alliance to Assist with
Mount Angel Community Building Project
What is most Challenging in Work: Being very
deliberate to maintain controlled growth.
WVFC want to be sure they have the
infrastructure in place to handle additional
business. They are not a Kraft or ConAgra so
going National with their products requires a
lot of resources for a business their size. Other
challenges include the many regulations faced
as a food supplier, the cost to keep up with
those regulations, global competition, and the
increases in health care, energy and tax costs.
Best Business Decision: Purchasing LaSuisse,
which lead to an entire value-added product
line and more recently the Farm Store.
Toughest Business Decision: Their toughest
Representatives of the Mount Angel Community Foundation and Mount Angel
Oktoberfest recently met with the SEDCOR Construction Alliance in Salem.
Oktoberfest President John Gooley presented a briefing on the proposed new
Mount Angel Community Building and Center. The SEDCOR Construction
Alliance members unanimously approved their support of the project.
It was announced in early January that the Foundation has selected Rich
Duncan Construction, Inc., as the lead contractor who will be donating a
substantial amount of services and who has the full support of the SCA to build
the community building. It is expected that construction of the Mount Angel
Community Building will begin early in 2011.
SEDCOR’s Construction Alliance Committee was a major player in the recent
“Extreme Makeover” of the Oregon School for the Deaf. Many of these same
people will bring their talents, expertise and time to bear on this important
project for the people of Mount Angel and the surrounding communities.
A major aspect of SEDCOR’s support of the Mount Angel project is to educate
and train high school students from Marion and Polk Counties in all aspects
of construction. This project will allow the SCA to open up training to school
districts and individuals for construction skills which will have a significant
impact on future employees for the construction industry.
decisions always revolve around ethics and
their beliefs. How will this action affect
neighbors, employees or customers? It may
make business sense, but is it the right thing to
do? Their loyalties run so deep that what may
be a no brainer at one company, can be a real
struggle for them.
What trends do you see Happening in your
Industry: WVFC is involved in the berry
industry at many levels. They can now say
that they are also involved in the tourism
industry – Agri-tourism. The new Farm Store
has helped them bridge the gap to learn more
about who their customers really are and helps
bring more tourists to the Salem area.
Company Affiliations: Marion County
EarthWise Certified Business, Salem Area
Chamber of Commerce, SEDCOR, Travel
Salem, NW Food Processors Association,
American Frozen Food Institute, and Salem
Chamber’s 2010 Agri-Business of the Year.
Major Clients: Commodity Sales – Dole, Sara
Lee, Bonert’s Slice of Pie, Knouse, and TCBY;
Value-Added Sales – Whole Foods, Harry
& David, New Seasons, Market of Choice,
Haggen, Wizer’s, Zupan’s and Thriftway stores.
Also featured locally in Roth’s, EZ Orchards
and Aspinwall’s.
Your success is important to us.
That’s why you can trust Express
Employment Professionals to provide you
with quality staffing and HR solutions.
As a 100 Best GREEN Company to work for in
Oregon, we care about how our actions impacts
your business and our community!
• Industrial, Offices Services & Accounting
• Temporary, Evaluation to Hire & Direct Hire
• HR Solutions & Professional Search
Page 29
Portland State Expands Offerings in Salem Area
n 2010, Portland State University opened a new office and student classrooms
in downtown Salem at 33 High Street NE. PSU’s shift from its 15-year
location on the Chemeketa Community College campus to the historical old
town district represented a physical shift to a more convenient location as well as a
strategic shift to offering expanded services to Salem-area undergraduate students,
career seekers, businesses, governmental agencies and community leaders.
Serving Undergraduate Students and Career Seekers
Through Portland State’s Extended Campus programs, undergraduate students
can complete their degrees through courses held near where they live and made
accessible through weekend and evening classes. Bachelor of Arts or Bachelor of
Science degrees in Arts &Letters, Social Science, and Liberal Studies are offered.
Minors in civic leadership, psychology, sociology, women’s studies, and business can
be added to specific degrees.
Professional certificates in early childhood education, volunteer engagement, rural
social services, and youth work build the skills and credentials for career seekers
looking to meet important challenges facing the Salem region.
All PSU instructors are University-accredited experts in their field.
Serving Businesses, Governmental Agencies, and Community Leaders
Through Portland State’s School of Extended Studies’ IT, Lean, and Six Sigma
program, new course offerings are being made available in Lean management practices.
A new 12-week program in Lean kicks off this winter, working with a cohort of State
Office Equipment Tool Kit
World Class Products
• Ricoh • Lexmark
• FP
• HP
Printer Management
• Guaranteed Cartridge
Price Protection
• Guaranteed Uptime and
Response Time
Multi-Function Systems Color Printing
• Complete Network
• Next Generation Digital
Color Printing
• Secure and State-of-the-Art • Proofing and Short Run
Color Solutions
Mailing Systems
Production Printing
• Folders and Inserters
• Industry’s Fastest Digital
• Postage Meters
Printing Systems
• Offset Quality
Page 30
of Oregon employees. Additional programs
in IT, Lean, and Six Sigma training can be
developed to serve Salem-area manufacturing
firms and small businesses. Programs can
be tailored to meet company needs and
can be brought on-site for customized
training in programs offered through PSU’s
Professional Development Center, including
project management, human resources, and
professional writing.
Portland State Students Serve Needs of
Salem-Area Community
Following the University’s motto to “Let
Knowledge Serve the City,” Portland State
programs and students improve the Salem
area’s quality of life, economic vitality, and
cultural heritage. Undergraduate students
regularly perform Capstone projects, working
on larger-scale and community-based needs.
For example, the Extended Campus program
was recently recognized with an award
for contributions to the Marion County
Historical Society. Contact the Salem office
if you have ideas for community Capstone
Collaborating with SEDCOR Members
and Economic Development in the
Mid-Willamette Valley
As part of its expanded programming and
new home in downtown Salem, Portland
State looks forward to working with
SEDCOR members to increase their capacity
and to meet professional training needs.
(SEDCOR members receive discounts on
already competitively priced professional
development training programs). Through the
School of Extended Studies, we are here to
build your skills and competitiveness.
Thank you Salem and the
Mid-Willamette Valley!
For more information on the Extended Campus
program, contact Amy Nelson-Green, 503-3154281, [email protected], www.distancedegree.
For more information on Lean training and
Information Technology classes, contact Sumit
Chandra, 503-725-2305. [email protected], www.,
For more information on on-site and customized
training, contact Vincent Fritzsche, 503-725-5846,
[email protected],
SEDCOR Enterprise Magazine
Save Money and Energy
With New, Efficient Lighting
nterested in saving on your electric bill? Salem businesses can reduce their
electric utility bills with an investment in energy efficient lighting upgrades.
Lighting improvements are a great first step in an energy efficiency program
because of the long-term cost savings and short payback period.
The City of Salem launched a new program for commercial building owners and
tenants which provides financing for energy efficient lighting upgrades in existing
commercial buildings. The City will use $120,000 of its Energy Efficiency and
Conservation Block Grant funding to buy down the interest rate of participating
loans to 1 percent. Through the Salem Lighting Loan Pilot, businesses in the Salem
Electric and Portland General Electric service territories are eligible to receive:
• Incentives to cover up to 50 percent of the project cost
• Access to a low-interest loan
Get started saving today:
1. Find a lighting contractor to do the project. Salem Electric customers can do
the work themselves or use any licensed and bonded contractor. PGE customers
must work with an Energy Trust approved trade ally. Visit Energy Trust’s website
at and click on “Find A Contractor” for a list of approved
contractors in your area.
2. Get a proposal. Your contractor will conduct a lighting audit and estimate your
project costs and potential energy savings. Your lighting project is eligible if it is in
an existing commercial building and will result in a 25 percent (PGE customers)
or 30 percent (Salem Electric customers) energy savings The utility incentive will
be paid directly to your contractor to reduce the project costs.
3. Finance the project. Very low-interest financing (one percent interest rate) is
available to qualifying businesses, for the remaining project costs. Applicants will
need to meet West Coast Bank’s underwriting requirements.
4. Install the upgrade. A post-installation inspection will ensure the work was
done properly and will produce the desired energy savings. Your lighting contractor
will contact your local utility for the final inspection.
5. Save money and energy. To qualify for the incentive, the completed project
must pass inspection. Salem Electric will pay contractors for 50 percent of the
project cost. Energy Trust will pay up to 50 percent of project cost or $0.17 per
annual kilowatt-hour saved, whichever is greatest.
Take advantage of this great opportunity to control your operating costs and save
energy. To qualify for the financing, lighting projects must be installed and loan
application completed by July 31, 2012.
Need more information?
• West Coast Bank, Denise Holmstrom, 503-399-2955
• PGE, [email protected], 1-800-822-1077
• Salem Electric, 503-362-3601, [email protected], or visit and select “Important News”
• Energy Trust, 1-866-368-7878,
Energy-Saving Answers:
Office Equipment
ccording to the American Council
for an Energy-Efficient Economy,
office equipment accounts for 7
percent of total commercial electric energy
use in the United States. The following tips
can help ensure your office equipment is
not consuming unnecessary power:
• Turn off screen savers. While these
programs can help avoid screen damage
to some monitors, they actually waste
power by keeping your computer active.
• Configure your computer to sleep
mode. ENERGY STAR® settings are
being configured into many computer
systems. For ideal savings, set your power
management to turn off your monitor
after 10 minutes and your hard disk after
20 minutes.
• Turn off equipment when not in use.
Contrary to popular belief, turning off
older computers and printers will not
wear them down more quickly. Turning
off equipment at night can cut annual
energy costs by as much as $40 per
• Consider upgrades. If your budget
allows, look into newer computer models
and flat screen monitors (which consume
about 1/3 less energy).
• Consider laptops. They tend to use
about 25 percent less electricity than
most desktop models.
For additional money-saving energy advice
and information, register or log in to
Pacific Power’s Business Solutions Toolkit
Source: Pacif ic Power and Tech Resources Inc.
Page 31
Quality Ratings Help Employers
Choose a Health Plan
Each year when you renew your group health insurance coverage, you look for
a plan that will do a great job of improving the health of your employees – and
you also look for options that you and your employees can afford.
Rate sheets can make it easier to compare plans on cost, but quality can be
hard to quantify on your own. In an environment where quality of care can
vary widely, how can you be sure that you’ve made the right decision for the
health of your employees and their families?
Two national not-for-profit organizations are here to help: the National
Commission for Quality Assurance (NCQA) and the National Business
Coalition on Health.
Celebrating our past.
Looking to our future.
65 looks good. This year, we at
Kaiser Permanente celebrate 65
years of serving the Northwest—
from tiny tots to our 65-and-older
members. We look forward to many
more years of making lives better in
the community.
Asking whether a plan is accredited with NCQA is one of the best ways to
start. Accredited health plans face a rigorous set of more than 60 standards
and must report on their performance annually in more than 40 areas in order
to earn NCQA’s seal of approval.
NCQA also ranks plans annually based on prevention, treatment and customer
satisfaction. This year’s top NCQA ranking for group plans in Oregon and
Medicare plans in Oregon and Washington was earned by Kaiser Foundation
Health Plan of the Northwest.
You can also benefit from the perspectives of other employers through
eValue8, an independent assessment tool developed by the National Business
Coalition on Health. Each year, eValue8 is used to analyze health plan
performance against best-practice standards. In addition, eValue8 assesses each
plan’s readiness to collaborate with employers in providing high-quality, costeffective care for their employees.
Kaiser Foundation Health Plan of the Northwest was the top-rated plan
in all seven categories of this year’s eValue8 survey of all major carriers
in Oregon—and was selected as the national “best-in-class” plan for
pharmaceutical management.
©2010 Kaiser Foundation Health Plan of the Northwest
Ask your broker about how to include NCQA and eValue8 quality ratings into
your request for information and procurement process.
For more information visit and
D th
S pri
Center for
Business & Industry
Chemeketa Community College
Building Integrity and
Excellence in the Local
Construction Industry
2011 Workshops will include OSHA 10 - Construction and General Certification, Universal Safety, Safety
Requirements and Regulations, Health and Ergonomics, and Supervisory Safety Topics.
For Information on Safety Fest or available Sponsorships call 503-588-6225.
Page 32
SEDCOR Enterprise Magazine
Expanding International Market Opportunities
The National Export Initiative and the U.S. Commercial Service
Allan Christian, U.S. Commercial Service, Portland, OR,
U.S. Dept. of Commerce
The National Export Initiative
hen ninety-five percent of the world’s consumers lie
outside of the U.S., it is vital for U.S. companies to
engage in efforts to build sales to these consumers,
especially those many small and medium-sized U.S. exporters
that account for most of our U.S. manufacturing base, and the
growing number of U.S. companies that offer many innovative
services in demand in these international markets.
When President Obama announced the National Export
Initiative (NEI) in January 2010, he made clear his goal to
double U.S. exports by 2015, a growth in U.S. exports that would
create and support an estimated 2 million jobs in the U.S. The
goals of the NEI are: to improve advocacy efforts on behalf of
U.S. exporters, to increase access by small and medium-sized
U.S. exporters to export financing , reinforcing efforts to remove
barriers to trade, enforced trade rules, and increased international
promotion of policies leading to strong, sustainable, and balanced
economic growth.
U.S. Government Exporter Resource -
The U.S. government web portal at, which provides
a wide range of international market information and U.S.
exporter resources, has been reorganized and enhanced to provide
greater resources for both U.S. companies working to grow their
exports and/or just beginning to develop export sales. Through, the U.S. Commercial Service, the primary export
promotion agency of the U.S. government, has developed a series
of webinars to provide a range of information and guidance to
help pursue opportunities in a variety of export markets. Many
of these webinars can be freely viewed on the site under the
Training section. Past webinars have explored how to access
market opportunities in several industry sectors in growing
markets such as Brazil, China, Colombia and Turkey, as well
as topics such as export shipping and logistics, and instructing
U.S. exporters on the use of NAFTA Certificates of Origin,
Workplace Conference offers
Safety and Health Solutions
for more the developed export markets of Canada and
Mexico. Upcoming webinars include “Accessing market
opportunities in the Caribbean Region” on Feb. 17,
2011 and Logistics, Info Terms and FTA considerations
when Exporting to Mexico on March 17, 2011. For those
businesses new to exporting, the website features an ongoing
webinar series, Basics of Exporting.
Export Strategies Seminars from the
U.S. Commercial Service in Portland, OR
The U.S. Commercial Service at the U.S. Export Assistance
Center in Portland began its “Export Strategies, Tools
and Techniques” seminar series in 2005, and continues to
conduct several day-long seminars each year at locations
throughout Oregon. Having completed seminars in Bend
and Portland in the Fall of 2010, the next seminar will be in
Salem on Thursday, January 27th. Details on this event can
be found at
The Export Strategies, Tools and Techniques seminar
program was established to help Oregon companies develop
strategic plans for export market development, to provide
them with tools and resources to grow their export business,
and current exporters with a forum for discussing special
issues and concerns in international trade. The presenters at
these seminars provide professional advice on: developing
an export plan, export pricing, identifying and selecting
international markets and partners, payment options, export
finance, export shipping and documentation, and export
controls and compliance.
Many Oregon companies rely on exporting as a major
component of their sales growth. The tools and resources are
readily available to help these companies succeed in exporting,
and is the ideal place to start accessing these
resources. For additional exporter assistance, please contact
the U.S. Commercial Service in Portland at 503-326-3001 or
March 7-10, 2011
Oregon Convention Center • Portland
Injury prevention is a common thread throughout every workplace, especially in these days of tight budgets.
Staying current on the latest rules and safety and health concepts is important for any business.
The 2011 Oregon Governor’s Occupational Safety and Health (GOSH) Conference, the largest conference of its kind
in the Northwest, is one of the best safety training values in the country. Not only can it help fulfill your obligation
to provide a safe workplace for your employees, but also turn that obligation into a competitive edge during tough
economic times.
The conference features more than 140 workshops and sessions that apply to all industries. Some of the topics
of interest to small business include Hazard Recognition and Control, Safety Committee Training, Employment
Law Update, and what to expect from an OSHA inspection. The conference provides an opportunity to network
with other safety and health professionals in a variety of fields. New to the conference this year will be a skills
demonstration in the Columbia Forklift Challenge.
Visit the Oregon GOSH website at
Page 33
Updates from the
Small Business Development Center
at the Chemeketa Center for Business & Industry
Marcia Bagnall
Director, Small Business Development Center
Chemeketa Center for Business & Industry
Business Reinvention
as the economy turned your business model upside down? Does
something need to change or you’ll go out of business? Are you
restless and know you want something else? Something more,
something less? If something isn’t quite right, it’s probably time to reinvent.
But what does reinvention mean? The good news is that it doesn’t mean
you have to throw the whole thing out and start over from scratch.
Reinvention needs to be big enough that it’s transformational, not just
a small series of tweaks here and there. Yes, you will be making major
changes, and no, you don’t have to do them all at once. If you know your
current business practices aren’t working, or you feel lackluster even if they
are, trust your instincts and investigate that.
The first step in the process is to look at every aspect of your business
and ask what needs a makeover. What is it that you really want? What
parts of your business are not leading you in that direction? This could be
your marketing, your products or services, your employment structure or
employees, your size, or anything else that is getting in the way. Where are
your biggest headaches coming from? What will give you the results you are
looking for? Do some brainstorming and list every idea that might help. Get
out of your comfort zone, consider all possibilities no matter how farfetched
they may seem. Think big.
Then prioritize these areas in terms of what will give you the greatest
return for your investment—your time and money. Ask for help from other
business owners, your employees, a business coach, or anyone who you
think will add value to your conversations and your processes.
Next, create a master plan for how and when the changes will happen.
Decide what you will start with and when you will move on to the next
item on the list. Make sure to include who will be doing what, how much
things will cost, and the results you expect when you make the changes.
A realistic timeline is important; a rollout that is too fast will shock the
system and may backfire.
New Online Business Courses
Chemeketa Customized Training has introduced
new online courses for business and industry.
UGotClass offers professionals flexible non-credit
training that will boost productivity and impact
the bottom line of an organization. These courses
are led by expert instructors, offer 24/7 classroom
access, interactive discussion areas, and supplemental
readings. UGotClass courses are sponsored by the Learning
Resources Network (LERN).
For more information contact Dawn Kerslake at
Chemeketa Customized Training: 503-399-5181
or visit
Small Business
Management (SBM) Program
This nine-month program helps take your business
to the next level with increased profits and the right
balance between life and work.
Then garner support from family and business associates for the new plan.
Major changes can get derailed if you don’t have enough energy behind
them, so build a supportive team. Change, even desired change, can be
uncomfortable, so go easy on yourself and the others involved.
It is important to chart your progress as you move forward, so create a
series of metrics to do this. Focus on the benefits of the new arrangement
(you’ll need to continually focus on this to stay on task). And celebrate
milestones when you achieve them.
And, if in your investigation you discover that reinvention for you means
selling the business, going out of business, or some other track that steers
you away from being a business owner, listen to that as well and devise a
similar plan for recreating your life.
Call 503-399-5088 or visit
Page 34
“SBM has given me new tools to perform my
work. It has changed how I look at the business
and its opportunities.”
Larry Moore
Westview Products, Inc. • Dallas, OR
503-623-5174 •
For information call 503-399-5088
or visit
SEDCOR Enterprise Magazine
Employer Answers
Are Your Employees Engaged?
Please Say Yes!
Michelle Toney, Social Communication Manager
Cascade Employers Association
hat exactly are employees thinking and feeling about their workplaces right
now? And how does that mean they connect with others around them and
perform their job descriptions? Every employer that I have talked with
recently wants the answer to that question. There are differences between employers on
how employees feel, but some consistent themes are starting to emerge.
The difference between what the workplace in 2007 and 2011 hasn’t just
experienced a shift. In all reality, it is a giant chasm from what were the trendiest
bonuses and compensation packages. What used to be the ticket to fulfilled
employees is still on the list as positive benefits, but has given way to much more
basic needs. Issues such as stability, fulfillment, recognition, and work-life balance
now take center stage. This is reflective of the uncertainty and adjustments that
we’ve all had to make. Employees who were going to retire now may not be able to,
both men and women are struggling to balance home, family and the workplace.
Gallup defines engaged employees as the employees who give 100% to making their
organizations thrive. They work well with others and look for ways to improve and
make positive changes. According to the Gallup polls, this makes up about 26% of
the workplace. The Institute for Employment Studies defines an engagement as, “A
positive attitude held by the employees towards the organization and its values. An
engaged employee is aware of business context, and works with colleagues to improve
performance within the job for the benefit of the organization. The organization
must work to develop engagement, which requires a two way relationship between
employer and employee.”
Rebuild Engagement
Before It’s Too Late.
Research shows that inviting
employees to share their thoughts
and ideas can lead to process
improvements, increased morale,
better productivity, greater
profitability, lower turnover and
overall improved organizational
Let us help you rebuild engagement
before it’s too late.
We deliver unsurpassed resources to develop
good employers into great employers.
503.585.4320 n
An Engagement Survey
uncovers the places
where you’re vulnerable
and gives you specific
action steps.
n Comparisons between
engaged and disengaged
employees on critical issues
n Key factors of engagement
in a down economy
n Recommendations for
effective ways to cultivate
employee engagement
Partially engaged employees are those who are
satisfied with their jobs, but are generally just
“putting in the time”. Some may just be there
to collect a paycheck, while others might be
seen as “retired on the job” but are still showing
up. Fully disengaged workers aren’t only
affecting themselves with their disconnect in
the workplace, but are also having a negative
impact on the productivity of others.
How widespread is this throughout the
workplace? Adecco and TNS had this
feedback from target surveys:
•40% of employees feel disconnected from
their employers
•2 of 3 employees don’t identify with
employer’s business goals
•25% of employees are just showing up to
“collect a paycheck”
• 54% of employees intend to leave jobs when
the recession ends
•26% of the U.S. workforce describe
themselves as engaged
What impact does disengaged workers have on
your organization? Productivity and turnover
seem to be areas that take a big hit, along with
focus and customer service. What can you do
to engage employees? Many employers start by
asking how their employees would respond to
the following statements:
1. I know what is expected of me at work.
2. I have the materials and equipment I need to
do my work right.
3. I have the opportunity to do what I do best
every day.
4. In the last seven days, I received recognition
or praise for doing good work.
5. My supervisor seems to care about me as a
6. Someone at work encourages my
7. At work, my opinions seem to count.
8. The mission of my organization makes me
feel my job is important.
9. My fellow employees are committed to
doing quality work.
10.This last year, I have had the opportunities
at work to learn and grow.
The only way to find out how your employees
would rate your organization is to ask. You can
then move on to creating and implementing an
action plan to build employee engagement and
see improvements in productivity, profitability,
morale and retention.
Page 35
Welcome to our New Members
Compass Rose Consulting
Inc. brings innovative and
professional services to the
workplace to inspire and
support the human spirit.
Art Bobrowitz has been a passionate
student of people and their relationship
to quality of life and work issues for
more than thirty-five years. Art spent
over twenty-three years with the Oregon
State Police. For nineteen of those years,
his primary duties were patrol, training,
media relations, and public speaking. His
last eight years were spent in management
at the Oregon Public Safety Academy at
Western Oregon University.
Art used his years of management research
and experience to launch Compass
Rose Consulting Inc., a management
and productivity-consulting group. He
is the author of Each Human Spirit
– the Transformation of the American
Workplace and his newest manuscript,
The Harmony of Science and Soul:
Finding Meaning in the 21st Century
Workplace. He is in high demand as a
speaker and trainer and consults with a
wide variety of corporations and agencies
on productivity, customer satisfaction,
communication, and other topics. Call
Art Bobrowitz at 503-390-6487 or email
[email protected]
Fulgaro Interiors Inc. Founded in
1992 by Mike & Lisa Fulgaro, the
company is a commercial drywall
contractor specializing in metal stud
framing, drywall and acoustic ceilings.
Major clients include Rich Duncan
Construction CB|2 architecture, CD
Redding and Dalke Construction. Recent
projects include Waterplace and SANYO
Solar of Oregon LLC. They believe in
giving back to the community and have
been involved with Habitat for Humanity,
the Baxter Hill Community Center and
the Oregon School for the Deaf, Extreme
Makeover Home Edition Project. Call
Mike Fulgaro at 503-364-6768 or email
[email protected] or Rick
Perlichek at [email protected]
Page 36
Maps Insurance
Services, with
more than 75
years of combined industry experience,
has a passion for helping individuals
and businesses recognize and achieve
their visions. Our considerable insurance
expertise and perspective, together with
our commitment to supporting our local
community, make us the perfect match
for success-minded organizations of all
sizes as well as families who find value
in a personalized insurance strategy that
protects what they value most.
Maps Insurance Services is a local,
independent insurance agency with offices
located in Salem and Woodburn. We
partner with the nation’s leading carriers
to provide personal and commercial
insurance coverage. We’ll work with you
to proactively reduce and manage your
exposure to loss, find solutions for special
requirements and ensure you have a local
agent dedicated to personally answer your
policy and claims questions. Contact
Richard Davis at 503-779-1850 or visit
Withers Lumber Company
is a family owned lumber
yard specializing in the
finest building materials
since 1928. Withers
Lumber has 4 locations;
Woodburn, Brooks, Silverton and just
opened, a new yard in Molalla.
The Company has been involved locally
over the past 33 years with the Marion
Polk Home Builders Association. Withers
Lumber specializes in small and large
projects throughout the Willamette Valley.
They have also delivered materials to the
coast and Central Oregon, following their
customers where needed. “We love projects
that require specialty and hard to find
building materials” says John Gooley, VP
of Sales for Withers Lumber. Call John
Gooley at 503-393-3993 or visit www.
Witt Company is a growing locally owned
and operated independent document
imaging solutions provider that represents
industry leading and award winning
products from Kyocera, Riso, Samsung,
OKI and other manufacturers to clients in
Polk County Itemizer-Observer has been
Oregon, Washington, Southern California
sharing news with their readership since
and Phoenix Arizona. We are the largest
1875. The Itemizer-Observer is a weekly
Kyocera dealer in the 14 western states
publication that is mailed to homes every
Wednesday and is the news source for Polk and the largest Riso dealer in the United
States. We can provide almost anything
County and the cities and communities
you can use to process, manage, output
of Dallas, Monmouth, Independence,
and finish documents along with the
Falls City, Perrydale, Rickreall and
monitoring and control of document
West Salem. Coverage includes Polk
output devices. Witt Company has been
County government; Dallas, Monmouth,
Independence and Falls City governments; doing business in Oregon for over 40 years
four schools districts - Dallas, Central, Falls and has many easily recognizable local
references. Witt Company focuses on how
City and Perrydale; and other community
the latest document imaging technologies
activities. The Itemizer-Observer is the
save money and reduce labor factors. All
primary source used by local and area
of our recommendations include costadvertisers to share their sales message.
justifications to help our clients make the
During 2010 the Itemizer-Observer was
best decisions and are backed by all the
awarded First Place in General Excellence services, supplies and products necessary to
by the Oregon Newspaper Publishers
ensure complete success. Call Rex Parker
Association and was also awarded First
at 503-681-8557 or visit www.wittPlace in General Excellence for non-dailies
by the Society of Professional Journalists,
Oregon/SW Washington. Call 503-6232373 or visit
SEDCOR Enterprise Magazine
News from our Members
Central Willamette
Community Credit Union
is pleased to announce
that Justin Roberts
has been promoted
to the position
of Salem Branch
Manager. Justin
Justin Roberts
previously worked
as a Financial Service Consultant at our
Waverly Office and prior to that worked
in the commercial banking industry. Justin
earned a degree in Business Marketing
from Oregon State University. Call 541917-6893 or visit Dalke Construction Co., Inc. recently
completed a project with the Oregon
Department of Transportation on an
85,000 sq. ft. tenant improvement at the
old Tyco building on Fairview Industrial
Drive. The building has been sitting vacant
for the most part since it was constructed
over eight years ago. It is now a beautiful
building inside and out. This location will
become the permanent home for several
ODOT work groups. Call 503-585-7403
or visit
DePaul Industries, the Northwest’s largest
employer of people with disabilities,
was ranked as the 7th best non-profit
organization to work for in the state in a
recent survey of employees conducted by
Oregon Business Magazine. There are well
over 20,000 non-profits in Oregon and
a total of 55,000 individuals completed
the survey. The results were particularly
gratifying for DePaul Industries, as this
was the first time that the company has
completed the survey. Their highest
scores were in the categories that gauged
staff knowledge of the organization’s
mission and trust in management, two
key indicators of a well-functioning
company. In addition, DePaul Industries
operates its three businesses – temporary
staffing services, security services, food
and consumer goods packaging – with this
same focus on best practices and customer
satisfaction. Call 503-856-9563 or visit
Garrett Hemann Robertson, PC has hired
two lawyers, Rebekah R. Jacobson and
William J. Weidner. Jacobson has been
hired to work with the School Law practice
group, and Weidner joins the Business and
Corporate Law practice group. Rebekah
Jacobson provides counseling and litigation
services to school districts, ESDs, and
community colleges on a range of matters
including employment and labor issues.
She brings an in-depth knowledge of the
state’s school systems having worked as an
attorney for the Oregon School Boards
Rebekah Jacobson
William Weidner
Association. William J. Weidner practices
business and corporate law with an
emphasis in business planning, real estate
transactions, securities, estate planning,
and tax law. For the third consecutive year,
divorce attorney Tammy M. Dentinger,
Shareholder, has been named one of
Oregon’s top attorneys by Oregon Super
Lawyers, published by Law & Politics.
Dentinger specializes in divorce and family
law focusing on custody, spousal and
child support, property division, adoption,
and guardianship. For the second year,
Ryan P. Hunt, an associate with GHR,
was named to the Super Lawyers’ Rising
Star listing. Hunt focuses on litigation of
complex construction defect cases. Call
503-581-1501 or visit
The 45th Grill, located inside the Keizer
Renaissance Inn & Conference Center
which features Certified Angus Beef and
an array of Oregon wines is open 7 days
a week. The recently hired chef, Bryan
Bailey, has created a new menu with
an array of delictible entrees, featuring
locally grown products. The 45th Grill
which opens at 4:00 pm features Happy
Hour Specials and a daily dinner special.
Call 503-390-4733 or visit www.
The Grand Hotel in Salem
is the perfect choice for savvy business
and leisure travelers. Our hotel
provides each guest a refreshing
experience and exceptional service.
The Grand Hotel
in Salem
201 Liberty Street SE c Downtown Salem
Page 37
News from our Members (continued)
Lile North American,
a certified womanowned moving and
storage company
in Salem, Oregon
announced that Bill
Jackson recently
joined them as
Branch Manager.
Bill Jackson
Bill manages all
branch operations including supervising
Sales staff, Dispatch Operations and
Customer Accounts. He brings over
35 years experience in the transportation
industry to Lile’s team. His experience
includes being a Class A Driver, and a rare
opportunity as an equine flight attendant
for transporting race horses across the
United States. He later became an
Owner/Operator driving for NAVL’s
New Product fleet, Consumer and
Commercial Sales, High Value Product
Driver, Account Manager, Operations
Manager. Call 503-393-0110 or visit
MaPS Credit Union was awarded a
Crystal Apple Award from the
Salem Keizer Education Foundation
for its three in-school branches in
the district. This is the first time a
business has received this prestigious
education award. The Crystal Apple
Awards are a joint project of the Salem
Area Chamber of Commerce, Keizer
Chamber of Commerce, Salem-
Keizer Public Schools, and Salem-Keizer
Education Foundation. MaPS is proud of
the work of our education branches and
the dedication of the students and teachers
who staff the branches every day,” said Jill
Nowacki, VP of Development for the credit
union” MaPS’ student branches are designed
to function as miniature versions of the
full-service branches. The Viking Branch
is at North Salem High School, the Royal
Scots Branch at McKay High School and
the Titan Branch is located at West Salem
High School. They are part of the business
curriculum of each school. The high school
branches are but one part of the credit union’s
commitment to education. Call 503-5880181 or visit
Call for details on
Cambridge View
New Homes in Salem’s Most Prestigious Neighborhood
Relocating • 1031 Exchange
Direct: 503-931-2209
Office: 503-371-3013
Email: [email protected]
Certified Residential Specialists
First Choice
Class A Space
Prime Location in the
Heart of Downtown
A full-service seven story office tower and retail
plaza located in the heart of downtown Salem.
• Retail plaza offers shopping, indoor and
outdoor dining, and a park-like setting
• Outstanding views of downtown Salem and
surrounding areas.
• Shopping, dining, banking and parking
facilities are all within walking distance.
For space availability check our website at
530 Center Street NE • Salem, OR 97301
At the corner of High & Center
Page 38
Nicole Gyllenskog Porter Loud
Steve Sharp
Moss Adams LLP announced the promotion
of Steve Sharpe, CPA , Nicole Gyllenskog
and Porter Loud. Steve Sharpe, CPA, was
recently promoted from a senior accountant
to a manager. Steve has over four years
of experience in public accounting and
graduated from the Oregon State University.
Nicole Gyllenskog was promoted from
staff accountant to senior accountant. She
graduated with a Masters Degree from Utah
State University and has been in public
accounting with Moss Adams for over two
years. Porter Loud was also promoted from
staff accountant to senior accountant. He
graduated from the University of Oregon,
and has been with Moss Adams for two
years. They also announced the admission of
Pamela Rhee Elling to the partnership in the
Eugene office. Ms. Elling specializes in tax
services to closely held businesses and their
owners, particularly in the forest products
industry, manufacturing and distribution.
Pam also assists closely held companies with
succession and business financial planning
services. Moss Adams LLP is the 11th largest
accounting and consulting firm in the U.S.
and the largest firm headquartered in the west.
Visit SEDCOR Enterprise Magazine
The Mt. Angel Community Foundation
announced that they have received a
$200,000 grant from the Meyer Memorial
Trust toward construction of the new
Mount Angel Community Building.
Dave Kohler, chairman of the Foundation’s
Fundraising Committee, said “The
Community Foundation is very grateful
to the Meyer Memorial Trust for sharing
our vision of how this new Community
Building will benefit Mount Angel and the
surrounding communities.” With this grant,
the Foundation has raised approximately
$1.4 million towards the estimated $2
million project. Major donations have been
received from organizations including
The Slayden Community Fund, The Ford
Family Foundation, and Mount Angel
Oktoberfest, and from local community
groups and individuals. When completed,
the new Mount building will feature
Bavarian-style design and improved
facilities to host a wider variety of yearround community events, including
Oktoberfest. Call 503-845-6835 or visit
OSU Federal, Your
Community Credit Union
announced that Sharon
Eikleberry has joined
as a senior loan officer
in the member business
services department.
She will be located
Sharon Eikleberry
at the credit union’s
main branch at 1980 NW 9th Street in
Corvallis. Eikleberry brings 37 years of
local financial institution experience to
OSU Federal. She comes to the credit
union from her vice president/commercial
loan officer position at Umpqua Bank,
which she started in 2001. Previous
to that, she worked for 15 years for
Citizens Bank as a vice president with
branch management and consumer and
commercial lending duties. Eikleberry’s
community involvement through her
years locally includes past president
of the Philomath Area Chamber of
Commerce, board membership with
Benton Habitat for Humanity and
volunteer work with the United Way.
Call 541-714-4286 or visit www.
LEED Silver and State Energy Efficient
Design requirements. The facility will
be located at 12835 Westview Drive in
Rogue “World’s Best Lager” is now
on draft. The award winning Chatoe
Rogue Dirtoir Black Lager already
comes in 22 oz. bottles, but starting
in January, Dirtoir Black Lager and
the rest of the Chatoe Rogue line will
be served on draft for the first time
nationwide. Who says it’s the best? The
judges at the World Beer Awards say so,
giving Dirtoir Black Lager the title of,
“World’s Best Lager” for 2010. It also
won a Gold Medal at the 2010 World
Beer Championships. Brewmaster John
Maier describes it as, “Full bodied, deftly
balanced … with smooth bitterness and
lingering finish.” For info on Chatoe
Rogue releases, Tasting Room hours,
Hopyard tours, or the Hop ‘n Bed call
503-241-3800 or visit
Polk County held a ground breaking
ceremony for the Polk County
Readiness Center, future home of the
162 Engineer Company. The facility
will house the 162 Engineer Company
(122 Soldiers) of the 1249 Engineer
Battalion stationed in Salem. The
39,800 sq. ft. building will replace a
1911 facility facility of 18,206 square
feet which was condemned in 2007 due
to severe structural failure. Th facility
will serve as a community resource with
flexible rental space to accommodate
events. The facility will be designed to
facilitate training and operations, reduce
maintenance costs and have an aesthetic
design compatible with the surrounding
countryside. The building will meet
Saalfeld Griggs PC
announced that Freeman
Green has joined as an
associate attorney. A
member of the firm’s
Estate Planning Group,
his practice focuses on
estate planning, protective Freeman Green
proceedings, and probate
and trust administration. Green joins our
firm with experience in estate planning.
Green graduated from Brigham Young
University, and received his law degree
from the University of Iowa College
of Law. He is licensed to practice in
Oregon and California. Call 503-3991070 or visit
Page 39
News from our Members (continued)
Salem Hospital has received Level II
Trauma Center accreditation from the
Oregon Department of Human Services.
This designation will allow more of the
Mid-Willamette Valley’s seriously injured
patients to receive treatment closer to home
at Salem Hospital. Previously as a Level
III Trauma Center more seriously injured
patients were transported to Portland for
treatment. The changes Salem Hospital
made include adding a trauma services
department with dedicated trauma surgeons
that specialize in the care of severely
injured patients; increasing operating
room efficiency; increasing capacity of
emergency services, intensive care, neurotrauma care and imaging services, and
increasing availability of blood products.
Salem Hospital has the busiest emergency
department in Oregon, with 93,350
emergency visits last year. As a regional
referral center, the hospital cares for
patients not only from Salem and Keizer,
but also from smaller communities such as
Lincoln City, McMinnville, Woodburn and
Detroit. Call 503-561-5664 or visit www.
Salem Conference Center solar panels are
scheduled to begin generating power as
early as March 1, 2011. The Salem City
Council authorized InSpec, an Oregon
firm, to design, install, and maintain solar
panels. InSpec will retain ownership of the
solar panels which are set to generate 99
kWh for the Conference Center at a net
savings over the term of the agreement of
at least $27,000. Neither the City of Salem
Urban Renewal Agency, owner of the
Conference Center facility, or the Salem
Group LLC, operator of the Conference
Center, has any financial obligations for the
project. Construction activities will began
at the end of 2010. The solar panels will
be installed with minimal visual impact
to the adjacent hotel property and streets.
This project is made possible as a result of
the Oregon Legislature’s “feed-in tariff ”
program, established to encourage the
development of solar energy projects in
Oregon by requiring participating utilities
to buy solar electricity at a premium
price from customers. Portland General
Electric’s (PGE) Solar Payment Option
makes those installing solar arrays eligible
to receive payments for the electric power
the solar power system generates. A
contract between the customer and
PGE sets the price over 15 years to help
customers cover the costs of purchasing
and installing the system. Visit www.
Salem Electric has named Terry M. Kelly
to the newly-created Assistant General
Manager position. Kelly was hired in 1983
as an Energy Analyst; was promoted to
Conservation Supervisor in September
1985, and to his current position of
Member Services Manager in January
1997. As Assistant General Manager, Kelly
will assist in planning,
developing, coordinating,
and implementing the
policies established by
Salem Electric’s Board of
Directors and continue
to direct our Member
Services Department.
Terry M. Kelly
Over the past 27 years,
Terry has served on multiple industry and
community boards and organizations,
some of which include: The West Salem
Business Association, Travel Salem, various
Salem-Keizer School District committees,
SEDCOR, Polk County Sanction Court
Member, YMCA, West Salem High
School Education Foundation, West
Salem Redevelopment Advisory Board,
and Salem Downtown Development
Advisory Board - just to name a few. In
2003, Terry received the Vern Miller Key
Citizen Award from the Mayor and City
Council in recognition of his contribution
of service to the citizens of Salem. In 2007,
he received the Northwest Public Power
Association’s Lacy Peoples Award and in
2009, he was awarded the first ever Oregon
Rural Electric Cooperative Association’s
Electrification Award. Both industry
awards recognized Terry’s commitment
to the electric cooperative industry, and
his continued efforts striving to educate
Salem Electric members and the Salem
community about the benefits of belonging
to an electric cooperative, the importance
of energy efficiency and good community
City of Salem
Environmental Action Plan
2010 Annual Report
Striving to . . .
Conserve Resources
Reduce Waste
Prevent Pollution in City Operations
Report available online at
Click on Salem Sustainability
This message is brought to you by the Salem
Public Works Department - 503-588-6211.
Page 40
SEDCOR Enterprise Magazine
relations. Salem Electric is a consumer-owned
electric distribution cooperative serving
approximately 18,000 members in parts
of Keizer, West Salem, Downtown Salem,
and the Northgate area. It is governed by a
seven-member Board of Directors elected by
and from the consumer/members of Salem
Electric. Call 503-362-3601 or visit www.
and promoting a culture of wellness.
Silverton Hospital Network was
one of only nine companies (and the
only hospital network) in Oregon
to receive the award. The Network
was also honored as being one of
16 recipients nation wide ofAHA’s
Worksite Innovation Award
for creative programming. This
recognition was received for offering
Salem-Keizer Volcanoes
the WellspringHeart program as an
had seven former Volcano
employee health benefit. Press Ganey
players help lead the San
Associates has named Silverton
Francisco Giants to
Hospital a Summit Award Winner
the 2010 World Series
for the second consecutive year.
Championship – Tim
The Summit Award recognizes top
Lincecum (‘06), Sergio Romo (‘05), Jonathan
performing facilities that sustain the
Sanchez (‘04), Travis Ishikawa (‘02-’03), Pablo highest level of customer satisfaction
Sandoval (‘05), Nate Schierholtz (‘03) and
for three or more consecutive years.
Buster Posey (‘08). Former Volcanoes Manager The Press Ganey Summit Award is
Steve Decker was called up from Triple-A
the health care satisfaction industry’s
Fresno, and coached with the Giants during
most coveted symbol of achievement
their post season run to the Championship.
bestowed annually, and Silverton
Interestingly, the Giants’ opponent in the
Hospital is just one of 22 hospitals
World Series, the Texas Rangers, also have an in the nation, and the only one in
affiliate in the Northwest League who play
the Pacific Northwest, to receive this
at Volcanoes Stadium every summer - The
prestigious honor. Call 971-983-5229
Spokane Indians. Call 503-428-5246 or visit
or visit
Travel Salem
Frank Lord, MD, Elizabeth Connor, RYT, and
Sarah Fronza, MS, RD, of WellspringHeart
and William Winter, President of Silverton
Hospital Network were presented with awards
by the American Heart Association.
Silverton Hospital Network has been
recognized by two of our nation’s
healthcare leaders: The American Heart
Association and Press Ganey Associates.
The American Heart Association (AHA)
named the network a Start! Fit-Friendly
Company. The AHA, concerned about
the health risks associated with an inactive
lifestyle, recognizes employers across the
nation who champion the health of their
employees and work to create a culture
of physical activity and health in the
workplace. Silverton Hospital Network
received Gold-level recognition for
offering its employees physical activity
support, healthy eating options at work,
is pleased to
announce Jenie
Skoy as the
Association’s new
PR Manager.
Jenie has a wealth
Jenie Skoy
of experience
as a former
magazine editor, newspaper reporter
and freelance food and travel writer. Jen
grew up in Idaho and worked for more
than a dozen years as a professional
writer based in Salt Lake City, Utah.
Jenie holds a degree from Utah State
University in English literature with a
minor in print journalism. She’s written
for publications such as Sunset, USA
Today, Fodor’s travel guides, Dining
Out , Utah Style and Design and
many others. Jenie has also worked as a
freelance PR writer, writing for clients
as diverse as Microsoft and Beehive
Cheese Company. Jenie claims that
her true gift as Travel Salem’s public
relations manager is her tenacity at
promoting Salem and Marion and Polk
counties’ rich destination attractions
and activities to local and national
media. Call 503-581-4325 or visit www.
Wells Fargo has
donated $35,000 and
489 volunteer hours
to Mid-Willamette
Valley Habitat for
Humanity in Salem.
With Wells Fargo’s
support, the nonprofit group is building
two affordable homes in south Salem
for low-to-moderate-income residents.
“Wells Fargo is one of the strongest
corporate supporters of Habitat for
Humanity, both in this region and across
the nation,” said Don Pearson, Wells
Fargo’s regional president for Oregon and
southwest Washington. “The funds we
donated in this region were among the
$58 million that Wells Fargo has given
to local Habitat for Humanity affiliates
since 1993.” Visit
Oregon Bancorp Inc., parent company
of Willamette Valley Bank reported
strong third quarter results. Neil
D. Grossnicklaus, President and
CEO stated, “We are pleased to see
improvement in our earnings in an
economy that has not yet found its
footing.” Lisa Schrunk, Executive Vice
President and Chief Lending Officer
said, “Commercial loan demand remains
low as the economy continues to struggle
but we are hopeful that improvement is
in the near future”. Willamette Valley
Bank maintains a fully funded loan-loss
reserve at 1.94% of total loans and has
experienced improving loan quality in the
Willamette Valley Bank opened a branch
in Silverton. The bank has been serving
the Silverton community since August
of 2007, and has joined its Home Loan
Center and full service bank branch
into one convenient location at 701A
McClaine Street. They have assembled a
team of experienced, professional bankers:
Julie Bersin, Relationship Manager and
Senior Loan Consultant; Angela Adcock,
Branch Operations Manager; Linda Dahl,
Senior Client Services Specialist; Dawn
Veden, Client Services Specialist and
Dan Satern, Senior Loan Consultant.
Call 503-485-2222 or visit www.
Page 41
A thank you to all our advertisers for your support.
For advertising information, call Susan Appleby
at 503-584-7303 or email [email protected]
Advanced Energy Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Group Six Communications . . . . . . . . . . . . . . . . . . . . . . . . . 39
Associated Business Systems . . . . . . . . . . . . . . . . . . . . . . . . 30
Johnson Glaze & Co., PC . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
Bank of the Cascades . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Kaiser Permanente . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Cascade Employers Association . . . . . . . . . . . . . . . . . . . . . . 35
LCG Pence Construction, LLC . . . . . . . . . . . . . . . . . . . . . . . . 18
City of Salem, Public Works Department . . . . . . . . . . . . . . 40
Nathan Levin Co./Advanced Energy Systems . . . . . . . . . . . 25
Climax Portable Machine Tools, Inc. . . . . . . . . . . . . . . . . . . . 6
Oregon Manufacturing Extension Partnership (OMEP) . . 17
Creative Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Prudential Real Estate Professionals,
Residential Services, Roger and Bonnie Merulli . . . . . 38
Crowell Ing, LLP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Custom Building Improvements Inc. . . . . . . . . . . . . . . . . . .29
Dalke Construction Company, Inc. . . . . . . . . . . . . . . . . . . . . . 2
DePaul Staffing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Eagle Web Press . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Equitable Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Express Employment Professionals . . . . . . . . . . . . . . . . . . . 29
Rich Duncan Construction, Inc. . . . . . . . . . . . . . . . . . . . . . . 14
Safety Fest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Select Impressions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Sperry Van Ness Commercial Advisors, LLC . . . . . . . . . . . . 15
The Grand Hotel in Salem . . . . . . . . . . . . . . . . . . . . . . . . . . .37
Turner Construction Company . . . . . . . . . . . . . . . . . . . . . . . 26
Fidelity National Title . . . . . . . . . . . . . . . . (Inside Back Cover)
Page 42
SEDCOR Enterprise Magazine
“The Closing Company”
Proud to sponsor the SEDCOR Honors Lunch.
Congratulations to the honorees!
Theodore K. Urton
Kelli Terjeson
Ginger Stockenberg
Tifany White
Salem Downtown
Robbie Sue Erion
Jessica Mary
Kimber Barnes
Shirley K. Gilbert
Lucy Zandol
Cinda Brundidge
KimberLee Chasteen
Deone Wilson
Cindy Morse
Teresa Doerfler
Joan E. Cuff
Brad Falcon
Salem, 20th St. SE
= 541-924-0767
email us at: [email protected]
Page 43
Welcome to Our New Members and
Thanks To Our Members Who Renewed
September 2010 - November 2010
Welcome New Members:
Compass Rose Consulting, Inc.
Fulgaro Interior, Inc.
Itemizer Observer
MaPs Insurance Services, LLC
State Representative, Kevin Cameron
Withers Lumber Company
Witt Company
Thanks Renewing Members
and Year Joined:
AccurAccounts, Inc. (2009)
Advantage Precast, Inc. (2004)
Associated Properties, Inc. (2009)
Atkinson Graduate School of
Management (1993)
Blue Diamond Growers - Oregon
Hazelnut Division (2003)
Carlson Veit Architects, P.C. (1994)
Carpenters Local #1065 (2000)
Cascade Employers Association (1997)
CD Redding Construction, Inc. (1996)
CFP, Inc. (2009)
Coldwell Banker Mt. West Real Estate
Susie Benson (2002)
Davidson’s Masonry, Inc. (2003)
Dicke Safety Products (2004)
DJ Testing (2003)
Employment Trends (1998)
Express Employment Professionals
Fetherston Edmonds, LLP (2009)
Fitness Together (2008)
G.K. Machine, Inc. (2005)
Godwin Pumps of America, Inc. (2009)
Golden Rule Remodeling & Architecture,
Inc. (2004)
Grove, Mueller & Swank, P.C.(2008)
Harold’s Quality Auto Repair, Inc. (2009)
High Impact Technology, LLC (2008)
Huggins Insurance Services, Inc. (1999) (2009)
Job Growers Incorporated (2001)
KAR-GOR, Inc. (2000)
Kelly Services (1992)
KeyBank Commercial Banking (1991)
LCG Pence Construction, LLC (1983)
Marion Polk Food Share, Inc. (2006)
Oregon Ballistic Laboratories, LLC (2009)
Oregon Manufactured Housing Association
Oregon Travel Information Council (2009)
Pacific Power (1990)
Paulson Investment Company, Inc. (1999)
Pikes Northwest, LLC (2009)
Prudential Real Estate Professionals,
Roger and Bonnie Merulli (2000)
RainSweet, Inc. (2003)
Residence Inn By Marriott (2001)
Rural/Metro Ambulance (2008)
Saif Corporation (2006)
Salem Trophy (2000)
SERVPRO of Salem West, Lincoln & Polk
Counties (2009)
Shred-it USA, Inc. (2009)
Silverton Hospital Network (2004)
Steffen Systems, Inc. (1999)
Studio 3 Architecture, Inc. (2004)
Teresa M Lulay Insurance Agency, Inc.
Promoting Pacific Power’s Blue Sky
renewable energy program.
Marquis Spa Environments™
accessory line.
Layton Manufacturing Food
Processing Equipment.
Ticor Title (1983)
T-Mobile, USA (1999)
Valley Rolling Corporation (2004)
Wells Fargo (2004)
Western Oregon University (2002)
Wildwood, Inc. (1996)
Willamette Graystone, Inc. (1999)
Willamette Valley Vineyards (1992)
Yamasa Corporation USA (1993)
YES GRAPHICS Printing Co., Inc.
626 High Street NE, Suite 200 • Salem, OR 97301