The starting point for endpoint protection Symantec Endpoint Protection – How to sell guide Contents 1. Introducing the Symantec Endpoint Security opportunity 2. What’s in it for your customer? 3. What’s in it for you? 4. Why choose Symantec ahead of other Suppliers? 5. Which Endpoint Security option is right for your customer? 6. SEP migration made simple 7. Working with Avnet Technology Solutions for Symantec 8. Opportunity spotting Symantec Endpoint Security Solution 9. Objection handling www.avnet.com/ts/uk 1. Introducing the Symantec Endpoint Security opportunity The level of malicious code being developed and deployed is increasing year on year, and a staggering 90% of attacks are now focused on targeting confidential information. For your customers, the IT security threat has never been greater and the reasons to migrate to Symantec never more compelling. Symplify Not only should you consider Symantec for your customers at renewal, you should be considering a rip and replace strategy, taking advantage of some exceptional competitive SKU’s you could be migrating your customer to the world’s benchmark protection solution for less than the cost of the current renewal for antivirus alone. Use a Symantec Endpoint Protection solution to: ■ Simplify security: manage SEP via a single agent administered by a single management console. This simplifies endpoint security administration via single software updates and policy updates, unified and central reporting and a single licensing and maintenance programme ■ Integrate for greater protection: The Symantec Protection Suite brings together endpoint security, messaging security and system recovery to eliminate points of weakness in your customers overall protection strategy. Go further by integrating security seamlessly with systems and storage management ■ Reduce Risk: By layering antivirus, antispyware, advanced network threat protection, proactive technologies and sophisticated administrative control features to significantly reduce IT operational risks ■ Reduce Costs: by reducing administrative overheads and the costs associated with managing multiple endpoint security products. Customers also enjoy significant cost savings over buying competitive point products with comparable functionality ■ Take a stronger position against threats: attackers are becoming smarter, more mature and more prolific. Symantec is continually investing in outpacing these threats to provide the most rapid, reliable protection available. 2. What’s in it for your customer? ■ World class, industry-leading antivirus and antispyware: with advanced threat prevention for endpoints including turnkey, proactive technologies that analyse applications and network traffic to detect and block suspicious activity ■ Proactive prevention: Symantec Endpoint Protection product range includes vulnerability based scan engine which proactively calculates likely mutations of existing threats and can protect systems before the threat strikes. The behavioural based scan engines detect potential new threats even before the Antivirus products are aware of any breach ■ More than just antivirus: For no extra cost Symantec Endpoint Protection (SEP) delivers: (Host) Intrusion Prevention, Application Control, Device Control, (Network) Intrusion Prevention, Firewall, Antispyware, Antivirus ■ A simplified solution: Security products do not exist in a vacuum, Symantec’s unified approach offers: i. The advantages brought by an integrated single agent and a single management console for security, extending into systems and storage management ii. Multiple layers of defence – adding backup and recovery to powerful security capabilities for desktops and laptops iii. A combined solution for endpoints, messaging security and system recovery technologies with protection from laptop/desktop to server ■ The world’s most advanced security infrastructure: providing confidence that threats will be detected and addressed in the minimum timeframe. Symantec ensures all data is fully protected and recoverable from threats both known and unknown ■ Strip out Suppliers and complexity: consolidating to drive down costs and increase operational efficiencies whilst also enjoying easier licence purchase, simpler renewal and more streamlined technical support ■ Automates previously manual processes saving time, money and resources ■ Leverage existing technologies: Symantec Endpoint Protection portfolio works with other antivirus products, firewalls, IPS technologies and network access control infrastructures ■ Assurance in the market: Symantec provides the broadest, most comprehensive endpoint protection available, reducing and instilling confidence that the organisations vital assets and its ability to trade continuously are protected ■ Unlike antivirus-only and point product solutions, Symantec™ Protection Suite delivers multiple layers of protection including security, backup and recovery. It offers the broadest protection in one solution at a very competitive price. www.avnet.com/ts/uk 3. What’s in it for you? Symilar ■ Create incremental opportunity through Rip & Replace: by taking advantage of special competitive displacement SKU’s and pricing for Symantec products when replacing other Suppliers ■ Extend the SKU opportunity: If you have customers already considering a point product within Symantec Endpoint Protection you can extend the sale via cross-grade SKU’s, or if they already use multiple pieces of the suite they can reduce overall costs ■ Build a single supplier partnership: Symantec outstrips competing vendors by offering a broader portfolio of security solutions and integrating into a broader security, system and storage management (3S) opportunity, enabling you to up-sell, cross-sell and increase overall deal value whilst at the same time excluding competitors ■ Leverage services revenue: from an extended Endpoint Protection opportunity, tapping into consulting, service and support revenues around: migration, planning, solution design, package creation, testing, deployment, integration, IT ops optimisation and outsourced operations management ■ Reach more decision makers: From hands-on IT professionals, through C-level strategic decision makers to budget driven operations and financial influencers, Symantec’s Endpoint Protection portfolio lets you build compelling business arguments with a broad business appeal ■ Enhance your trusted supplier status: and remove sales barriers by delivering a simplified, more cost-effective security solution that can be extended into systems and storage management and also reduces the time burden of IT security administration. Be confident in the total protection offered by Symantec with an outstanding 10 year track record in VB100 testing. 4. Why choose Symantec ahead of other Suppliers? ■ Bring stability in uncertain economic times: The largest and best resourced vendor in the market, Symantec offers an unrivalled investment platform for security, storage and systems management ■ Symantec is a security industry leader: Delivering an outstanding 10 year track record in VB100 testing. Symantec is also named as the leader in Gartner’s Endpoint Protection Platforms Magic Quadrant and the top performer against McAfee ■ Symantec delivers vital global reach: Number one in almost every market it participates in, Symantec offers customers the benefit of a worldwide security infrastructure and a larger lab headcount investment than any other Supplier ■ Proven in the enterprise space: No other Supplier can match Symantec’s penetration into the enterprise space, with a 99% representation in Fortune 1000 enterprises ■ Innovating to stay ahead of the threat: With IT threats in a constant state of evolution investment to keep pace with these changing issues is critical. Symantec has 50% more security patents in place than its nearest rival ■ Symantec is creating and sharing market insights: for the benefit of all partners in the channel. The annual Symantec Internet Security Threat Report offers analysis and discussion of threat activity over a one-year period. It covers Internet threat activities, vulnerabilities, malicious code, phishing, spam and security risks as well as future trends. ■ Symantec’s Global Intelligence Network captures worldwide security intelligence data that gives Symantec analysts unparalleled ability to identify, analyse, deliver protection and provide informed commentary on emerging trends in attacks, malicious code activity, phishing and spam. Symantec maintains 11 Security Response Centres and utilises 240,000 attack sensors to track malicious activity. 5. Which Endpoint Security option is right for your customer? Recognising that the solution should be appropriate to both the threat and the size and nature of the organisation, Symantec has created a portfolio of products and services around Endpoint Security. Symantec’s offer extends beyond the core Symantec Endpoint Protection product to encompass every aspect of an enterprise security solution. Take a look at the matrix to determine the solution that best fits your customers’ needs. Service options exist around Network Access Control, Threat and Vulnerability Management and Managed Endpoint Protection. You should work with Avnet to determine the combination of Symantec technologies and services that’s right for your customers specific needs and budget. Protection Technology <50 Seats <50-100 Seats <100-1000 Seats Symantec Protection Suite Small Business Edition Symantec Protection Suite Advanced Business Edition Symantec Protection Suite Enterprise Edition • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Endpoint Security Antivirus/Antispyware Endpoint firewall Intrusion detection/prevention Device and Application Control Protection for Macintosh® Protection for Linux Protection for Windows® Mobile Network access control self-enforcement Messaging and Web Security Antivirus/Antispam/Antiphishing Reputation-based spam filtering Content filtering/Compliance Data loss prevention Microsoft® Exchange Lotus Domino® Messaging gateway software subscription Web gateway software subscription Backup and Recovery Backup live desktop and laptops Restore to any hardware Server backup and disaster recovery Threat driven backups Central Management Console Single sign-on management and reporting access Endpoint Protection Small Business Edition Endpoint Protection 6. Symantec Endpoint Protection migration made simple Make migration to Symantec Endpoint Protection Portfolio painless for your customer and profitable for you by combining Symantec’s powerful migration tools with Avnet’s proven migration experience. Using SEP-IC or other automated deployment tool greatly reduces the amount of effort required over a manual process. Ease and scalability of deployment: Avnet’s own extensive knowledge of SEP deployment suggests that within a properly defined migration strategy and where the Symantec Endpoint Protection Integration Component (SEP-IC) or a similar 3rd party tool is deployed customers can expect to migrate up to 1500 machines per day. This means large organisations or companies that have grown sporadically by acquisition can achieve coverage in days rather than weeks. A 1000 system environment typically takes 12 days from preparation and design through to completion, a 10,000 system environment takes 24 days. Ease of replacement – SEP has built in automated tasks to minimise user input for the removal of legacy antivirus products from all the other major Suppliers, to support fast deployment/upgrade capability – this is useful for companies that have grown through acquisition inheriting many new systems with disparate antivirus technologies. A simple six stage process for SEP migration: DISCOVER Discovery Options: ■ ■ ■ ■ Active Directory Import WNS Import Domain Membership Import Network. PREPARE Management Agent Rollout Methods: ■ ■ ■ Remote push Web-based pull Scripted install. INVENTORY Identify Installed Security Products: PACKAGE Create Endpoint Protection Packages: MIGRATE Intelligent Software Delivery: ■ ■ ■ ■ ■ ■ ■ ■ Symantec McAfee Trend Micro Sophos CA F-secure Kaspersky. Automated ■ ■ ■ Removal of current security software Reboot Install Endpoint Protection. ■ ■ Dynamic configuration targeting Schedule or real time Minimise business impact. MONITOR Report: ■ ■ ■ Anti-virus product and version Detailed migration errors Endpoint Protection virus definition versions. The timelines for migration will vary according to the customer’s specific environment and any change control or regression testing requirements. Effective preparation and design is crucial to a successful deployment, typically 5-10 days for this stage including configuration of management servers and common policies for AV, IPS etc. It’s also critical to take time to understand the manual processes that could be automated using SEP and quantify the savings. Similarly the cost savings of backup and recovery at the desktop level should be explored. 7. Working with Avnet for Symantec ■ 1 on 1 business support: Avnet and Symantec are working alongside partners individually to ensure we create a partnership that suits the partner’s business model and is both profitable and achievable ■ Avnet’s strong Symantec commitment: This relationship is core to Avnet’s business strategy and as such commands significant investment and focus with dedicated sales, technical and marketing support in place to help channel partners access and deliver all types of Symantec opportunities ■ Our joint strategy focuses on awareness and enablement: we’re constantly providing partners with the information, insight and skills needed to build Symantec related revenues ■ Defined support activities: include joint planning, training, partner enablement days, call-out days and bespoke partner workshops ■ Through partner marketing campaigns: using Avnet’s market leading campaignWORKS online marketing tool to make it simple, quick and cost-effective for partners to develop their own powerful marketing campaigns ■ Developing Symantec skills in-house: Avnet adopts a long-term vision with each of our partners, providing options for skills transfer through Avnet Partner Services and our sales and technical academies. www.avnet.com/ts/uk 8. Opportunity spotting Symantec Endpoint Security Solution Look out for: ■ Customers experiencing difficulties integrating new applications into a diverse environment for security, system and storage management ■ Customers facing an increasing volume and complexity of spam and malware threats ■ Customers without backup and recovery in place for corporate laptops and desktops ■ Customers complaining about complexity in their endpoint environment with difficulty managing and maintaining updates ■ Customers struggling to cope with constantly growing maintenance and support costs ■ Any customer that’s looking to rationalise their protection efforts and expenditure, consolidating down from a variety of Suppliers to one core solution ■ IT departments considering PC Lifecycle Management (PCLCM) solutions ■ Customers considering a Data Loss Prevention (DLP) solution ■ Diverse endpoint environments with instances of Windows Mobile, Symbian, Palm, Linux and Mac ■ Customers worried about the impact of endpoint solutions on user productivity and system performance ■ Customers who have suffered an attack, or suspects they are vulnerable to attack because they do not have a fully integrated solution for security, backup and recovery. Talk to Avnet about Symantec Endpoint Solutions for any size of business. Our Symantec specialists will guide you through the features and benefits most relevant to your customer. www.avnet.com/ts/uk 9. Objection handling Symulate QUESTION Are your endpoint security solutions becoming more complex to manage? With various agents and options on the desktop, how frequently must updates be run to stay current? ANSWER Unlike antivirus-only and point product solutions, Symantec™ Protection Suite delivers multiple layers of protection including security, backup and recovery. It offers the broadest protection in one solution at a very competitive price. ■ Competitive antivirus customers could cross-grade to either edition for less than the cost of their current renewal for antivirus alone ■ Symantec’s proven endpoint security, messaging security and system recovery technologies will help you reduce the cost of securing your environment and enable you to more effectively manage IT risks ■ Symantec’s endpoint protection technology, combining all the essential security technologies you need into a single agent, is easily managed through a single management console that reduces administrative overhead ■ The suite’s messaging security components share common interfaces, and the Symantec Brightmail™ Gateway integrates comprehensive inbound and outbound protection of email and instant messages into a single administrative interface with powerful integrated reporting. www.avnet.com/ts/uk QUESTION Do you have problems with increasing quantities of spam, as well as virus and malware? What are you currently doing to manage your endpoint and messaging environment and to control constantly growing maintenance and support costs? ANSWER Symantec Protection Suite includes endpoint protection technology, which combines all the essential security technologies you need into a single agent and eliminates the procurement costs of multiple security solutions. It is easily managed through a single management console that reduces administrative overhead. The suite’s messaging security components share common interfaces, and the Symantec Brightmail™ Gateway integrates comprehensive inbound and outbound protection of email and instant messages into a single administrative interface with powerful integrated reporting. Other items to call out: Symantec Protects completely: ■ Comprehensive Suites – Only suite offering recovery – Only suite offering data loss prevention for email (Symantec Protection Suite Enterprise Edition only) – Protect Mac®, Linux®* & Windows Mobile® ■ Comprehensive Portfolio – Same vendor offers Encryption, DLP, Network Access Control, Server Backup & Recovery and more. (*Note: Linux protection not included in Symantec Protection Suite Small Business Edition) Do you currently have backup and recovery capabilities for your corporate desktops and laptops? Symantec Protection Suite provides advanced threat protection from both known and unknown threats. It removes viruses from email attachments and blocks spam at the messaging gateway or mail server level. The Enterprise Edition also includes advanced content filtering and data loss prevention technology for email to protect sensitive and confidential information. The Symantec Brightmail-based antispam technology delivers greater than 97% effectiveness and a false positive rate of less than one in a million, making it one of the industry’s most accurate solutions. ■ ■ ■ ■ Scans inbound and outbound email for compliance with regulatory and governance requirements Continuously delivers automatic spam signature updates and reputation scoring to help ensure effective, real-time protection against new threats Offers unparalleled protection, as evidenced by the industry’s only record of more than 43 consecutive VB100 awards, since 1999 Provides real-time analytics and reporting, gaining visibility into email and IM usage and growth patterns. www.avnet.com/ts/uk QUESTION Wouldn’t you have better peace of mind/sleep better at night knowing that you were protected by the world’s leader in security solutions? ANSWER As the industry leader, Symantec gives you better monitoring, deeper support and more stability, not to mention better price and maintenance support. Delivered by the Market Leader (so not going to disappear tomorrow!) ■ ■ Public Company – $6 Billion Revenue – $3 Billion in Cash – 17,500 Employees – 4,000 in Product Development Market Leader 26 Categories tracked by IDC,7 including number 1 in the following: – Endpoint Security Software – Messaging Security – Policy and Compliance Software – Security and Vulnerability Management – Security Management. I already have a security solution and it protects my network well Not all antivirus is created equal – You often don't know your AV has not done its job until something has already happened – is that worth the risk? Some antivirus cannot protect against the threats that are well known and documented, whereas Symantec has a stellar history of success on tests like VB100. I want to outsource as much as possible – including Mail Security If you only take advantage of just 2 or 3 items in the Symantec Protection Suite, you can save money over individual solutions. Further, if you decide to outsource at a later date, you can still take advantage of the messaging security components – even with hosted mail security, you should have AV at all layers of your network. Additionally, if you prefer different AV engines, you would also want to consider multiple vendor stacks in your environment. Protection Suite just adds complexity to my network – for example, the Mail Gateway The suite’s messaging security components share common interfaces, and the Symantec Brightmail™ Gateway integrates comprehensive inbound and outbound protection of email and instant messages into a single administrative interface with powerful integrated reporting. ■ Keeps harmful traffic off network ■ Provides added protection against malware ■ Improves scalability of expensive groupware ■ Provides more effective control of email traffic. I find a hosted solution more appealing The Symantec Brightmail-based antispam technology delivers greater than 97% effectiveness and a false positive rate of less than one in a million, making it one of the industry’s most accurate solutions. ■ Affords superior antispam protection ■ Offers greater control ■ Keeps sensitive information in-house. www.avnet.com/ts/uk QUESTION ANSWER We already have an antivirus solution and it works fine While antivirus solutions provide some protection, numbers of malicious threats and attacks are growing rapidly, and AV products alone do not provide the complete protection you need. SPS delivers antivirus, antispyware, a firewall, intrusion prevention, device and application control to provide comprehensive protection from unknown threats – with great performance, low resource utilisation and excellent management capabilities. I am considering adopting free open source antispam products In many cases, open source products are not supported and not managed. This means security administrators have to spend more time managing the open source products. They spend more time adjusting rules and block lists. When spam still gets through, it clogs up email accounts. Email messages that are wrongly flagged may be delayed in getting to the proper recipient or not getting there at all. These things have a negative impact on productivity. We simply don’t need everything that Symantec Protection Suite provides Attackers are aware that large enterprises have over-worked IT groups, and that smaller businesses don't have IT staff dedicated to security. Because of this, attackers are constantly testing for weaknesses in business defences. Smaller businesses are good targets for attackers and often have more to lose. Symantec Protection Suite costs too much Because of its comprehensive and complete protection, SPS enables customers to reduce the number of relationships customers have with multiple vendors to solve their security concerns. This saves both time and money. Symantec Protection Suite can save the customer up to 40 percent of the cost of buying just two point products from the competition. Our employees are responsible to back up their own data Statistics show that – even when it is expected of them – 85% of employees do not back up their own data on a regular basis. This can result in costly help desk calls and lost productivity. With the backup and recovery capabilities in SPS, customers can implement a backup and recovery solution for all corporate desktops and laptops. It’s easy to use and enables users to set up backup schedules that run automatically in the background. This enables customers to easily restore (in minutes) individual files or folders or an entire system that has failed. www.avnet.com/ts/uk 9. What to do next? Avnet and Symantec are working constantly to provide Business Partners with the most up to date information and resources in support of Symantec sales. We have selected the white papers, independent research findings, PowerPoint presentations, cheat sheets and sales scripts that make it easier to scope, close and deliver a Symantec deal. Take a look online at www.ts.avnet.com/uk/vendors/symantec/ to gain access to these and other relevant assets. View our Symantec marketing campaigns at: W: www.ts.avnet.com/uk/campaignworks Email: [email protected] www.avnet.com/ts/uk Avnet Technology Solutions’ Products and Solutions As a leading distributor of computing technologies and services, Avnet Technology Solutions connects its partners to more customers and more solutions. Our comprehensive suite of services and established partnerships with leading technology providers, ensures that you have the right combination of resources to capture new revenue generating opportunities. ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Computer Components Display Solutions Document Management Technologies Embedded Computing Networking Security Server & Infrastructure Solutions Server Based Computing / Thin Client Services Software Storage & SAN Unified Communications Virtualisation Wireless & Mobility. To speak to Avnet about any of the Symantec solutions in this brochure, contact us on: T +44 (0)1706 222180 [email protected] Avnet Technology Solutions Ltd. 5 The Sterling Centre Eastern Road Bracknell Berkshire RG12 2PW, UK T +44 (0)1344 662000 F +44 (0)1344 662141 [email protected] www.avnet.com/ts/uk © 2011 Avnet, Inc. All rights reserved. The Avnet Technology Solutions logo is a registered trademark of Avnet, Inc. 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