.

Sustentabilidad – Grandes Tendencias
y como puede ayudar en posicionar
Medellin como Destino de Negocios.
Guy Bigwood
MCI Group Sustainability Director
Group
Sustainability
Director
MCI Sustainability
Services
Trusted advisors to
GOVERNMENTS
ASSOCIATIONS
DESTINATIONS (CVBs)
CONVENTION CENTERS
CERTIFICATION
STANDARDS
Building Community in the Sustainability World
Since 2007 MCI has organised 132 events about sustainability and energy
Selection of MCI Sustainability Consulting Clients
MCI Sustainability Services provides strategic consulting to
associations, corporations and governments worldwide
Sustainable Event Consulting
- EU Presidency - Denmark
- Singapore Tourism Board
- UN Global Compact Summit, NYC
- Visit Denmark and Wonderful
Copenhagen Convention Bureau
- UN COP15 Climate Change
Conference, Copenhagen
- Costa Del Sol Convention Bureau
- UN Rio+20 Corporate Sustainability
Forum
- International Climate Change
Conference, Hong Kong
- World Mayors Climate Change
Summit, Copenhagen
- European Wind Energy Association
Sustainable Destination Advisory
Services
- Gothenburg Convention Bureau
- Capetown Convention Bureau
Venue Consulting
- Copenhagen Bella Congress Center
- Estoril Congress Center
- Capetown Convention Center
- Stockholm Exhibition and Congress
Center
I’m a past-president of the
The premier dedicated global
community for sustainability
education, research, policy and
standards for the meetings and event
industry
Agenda
Macro-Trends
Industry Trends
Case Studies
Approach
Smart
Biz
the world is
CHANGING
9 billion in 2050
6.5 billion in 2005
5 billion in 1987
The world
population
3 billion in 1960
is increasing
2 billion in 1930
1 billion in 1800
5 million
10 000 bef. JC
250 million in 1
5 000 bef. JC
0
1000
2050
Producing more waste
10
Climate Change is long
term and its effects are
only just beginning
CO2
1850
1900
1950
2000
Living beyond our means
Sustainable Supply
A
Sustainable
Future
Current
Reality
Sustainable Demand
Source:The Natural Step
the world is going
green
15
Sustainability – Green Economy..
$5.7 Trillion
Low carbon and environmental services
and products market in 2015 (18%
growth in 4 years)
Paradigm
SHIFT
in how people select, buy and
organise meetings and events
the
Paradigm Shift is and will effect everyone
GOVERNMENT
CITIES
INSTITUTIONS
VENUES
CORPORATES
HOTELS
SUPPLY
CHAIN
Smart destinations are
SEIZING
this opportunity
So how do you
convert and position
a destination to
become a
“green leader”
First a little bit of
Theory !
Forget
GREEN
Think
SUSTAINABILITY
INTEGRATED SUSTAINABILITY
Integrated
Balanced
Strategic
Approach
Undestand
RISKS!
Physical
Regulatory
Reputation
In case you missed it!
97% of Greenland melted in July
July 12th – 97%
Source: Nasa
July 8th – 40%
What is the
climate risk to
Medellin?
RISKS
!
Physical
Regulatory
Reputation
What are the potential risks
through regulation?
RISKS
!
Physical
Regulatory
Reputation
73% of buyers
would reject a destination with a
poor environmental record
IMEX 5th Annual Survey of Buyers
Attracting New Staff
Generation Y
81%
Employees want to join a company
that makes a difference
80% of buyers
have taken environmental results
into account when organising an
event
IMEX 5th Annual Survey of Buyers
ALL THIS RISK CREATES
OPPORTUNITY!
%
Average Return on Investment on Corporate
Climate Change Initiatives
Source: Climate Disclosure Project
Marriot New York Marquis New Energy Management System
saves 18% of energy
$800.000 a year
2.3Year ROI
5-15%
Price Premium
for Certified green property sales and rentals
Locum Destination Review and Green Business Review
Exploit New
Opportunities
Growth in meetings about sustainability
Since 2007 MCI has organised 132 events about sustainability and energy
Clients driving change
Why are these clients implementing
sustainability into their meetings
80% SAY THAT CSR WILL BECOME A MORE
SIGNIFICANT PURCHASING CRITERIA - MPI
Source: MCI Stakeholder Survey
44
45
Oracle: Year on Year Savings
$1.5M
Associations in action
Comparing and analysing vendors
Comparing and analysing destinations
INFRASTRUCTURE
CVB
CONFERENCE CENTER
HOTELS
www.bestplacestomeetgreen.com
Smart destinations are
SEIZING
this opportunity
SO WHAT IS A
SUSTAINABLE
DESTINATION
What is a sustainable meetings destination
HARDWARE
SOFTWARE
• Infrastructure of city
• Recycling
• Carbon Emissions
• Public Transport
• Meetings industry commitment
• % certified venues/hotels
• CVB sustainability communications
• CVB support to help clients be
sustainable
SO WHAT ARE SMART
DESTINATIONS DOING
TO BE SUSTAINABLE
Sustainable Destination Management Framework
Learning from our work and others we created the SDM
framework
EDUCATION
COLLABORATION
TOOLS
STRATEGIC
PLANNING
FRAMEWORK
CERTIFICATION
MEASUREMENT
SALES &
MARKETING
Strategy: Big Vision
2020 Goal:
Gothenburg will be the world´
´s leading
sustainable city
Collaboration
Case study: Denmark
Inspire greater collaboration, innovation and
sustainable development of the meetings industry.
Deliverables
www.sustainableeventsdenmark.org
Green maps to find green suppliers
Comprehensive planner toolkit
Destination and Association Consulting
67
Who is the healthiest of them all?
2012 Scandinavian Destination Sustainability Index
25
GOTHENBURG
HELSINKI
Software
20
MALMÖ
OSLO
STOCKHOLM
COPENHAGEN
TRONDHEIM
STAVANGER TAMPERE
AARHUS
UPPSALA
KARLSTAD
AALBORG
ESPOO
15
10
REYKJAVIK
5
TURKU
0
0
5
10
15
Hardware
20
25
30
MEASUREMENT
Increasing trend - destinations
70
Increasing trend - venues
71
Increasing trend sustainable event reporting
Reporters
- Reed Elsevier
- Vancouver 2010
- COP15
- London 2012
- EU Presidency
- MPI
Certification
Working your way through certification
www.esnep2008.com
Minimize
RISK!
MAXIMIZE
OPPORTUNITY!
Do you want to be a leader or follower?
Sustainable Destination Management Framework
Learning from our work and others we created the SDM
framework
EDUCATION
COLLABORATION
TOOLS
STRATEGIC
PLANNING
FRAMEWORK
CERTIFICATION
MEASUREMENT
SALES &
MARKETING
THE END
almost
“It is not the
strongest of the
species that survive,
nor the most
intelligent, but the
one most adaptable
to change.”
- Charles Darwin
You have the power
to influence change
For more info
[email protected]
MCI Group Sustainability Director
www.lessconversationmoreaction.com
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