How to Market & Package Platte River Networks

How to Market & Package
Your Managed Services
David DeCamillis – VP Sales and Marketing
Platte River Networks
Platte River Networks History: 25 Employees
Founded Started offering
in Denver cloud services
Became an Launched Intuition
Ingram Cloud branded bundle +
partner Telecom Division
Grew revenue Launched
internal Help
Desk/ IOC
Revenue growth
David DeCamillis, Director, Business Development
■ 2008 joined PRN and helped package, perfect and market Intuition
■ President of Colorado Technology Partners (CTP)
■ Member of the Ingram Micro Cloud Services Advisory Council
■ Chairman, Denver Business Technology Expo in partnership with Chamber of Commerce
serving 750+ companies
Complete IT &
Telecom Services
Network Infrastructure Design, Configure and Install
Network Upgrades, Migration and Replacement
Hardware Recommendations and Quotes
Rack Solutions, Cooling Systems and Power Solutions
Wireless and Remote Access Solutions
Data Backup, Storage and Disaster Recovery
Server Co-Location and Replication
Dedicated Server Hosting Solutions
Business Continuity and Disaster Prevention
Complete Bandwidth-Voice & Data Solutions
Low Voltage Cabling
Unified Communications-VoIP Solutions
Proactive Bundled
Cloud Services
 Physical and Internal System
 24x7 Network Monitoring and
 Network Documentation – Critical
Site Info
 Hands-On Network Infrastructure
 Reduced Downtime and Increased
 System Optimization & Security
 Bundled Business Class AV &
Email Security
 Bundled Web Security & Offsite
 Data Protection & System Security
 Bundled Telecom Assessment &
 On-site & Remote Support
 Help Desk/Desk Top Support
 Assigned Support Team
• Saves you money by improving productivity
• Extends the longevity of your systems
• Enhances employee productivity
• Reduces wait times
• Most problems solved before you even know they occur
• Clean-up of temporary files deletes all files in temporary directories
• Shutdown of workstations saves power cost and reduces greenhouse gases
• Reduces the costs of downtime and emergency repairs
• Settings automated OR run on a predefined schedule
• Lengthens asset life-cycle
2013 Inc. 5000 America’s Fasting Growing Companies
2013 CRN Fast 150 “America’s Fastest Growing IT companies”
2013 Channel Partners 360 Award Winner
2013 Ingram Micro SMB 500 fastest growing Ingram Micro channel
2013 CRN and 2011 Next-Gen 250 Top North American Service
“2012 Small Business of the Year Winner , Denver Metro Chamber
of Commerce
2011 and 2012 Cloud Services MVP USA Western Region, Ingram
2012 Denver Business Journal ‘Best Places to Work”
Press and
Board Appointees
Featured cover national Business Solutions magazine, “4 Threats to a
Managed Services Start-Up” October 2011 and “The Secret to Double Digit
Managed Services Growth” March 2013.
TV appearances Fox 31 Denver and NBC Channel 9 Denver
Articles and mentions in Ingram Micro’s Channel Advisor
Articles in CoBiz Magazine and Denver Business Journal
Council member Ingram Micro National Cloud Services Advisory Council
Council member Symantec National SMB Advisory Council
President and Founder, Denver Biz Tech Expo
President and Founder, Colorado Technology Partners
Board member Mile High Assoc. of Legal Admin Business Partner Advisory
Marketing 101
Starting Point
Who are you and what makes you different –
better- a reason to choose you?
What is your Value Proposition?
Do you, your employees, your customers know it?
The Essentials
• Website – get your message right
• Newsletter – stay in front of clients
• Email Blasts-tie in your message and
products and services
• Press Releases-announce events, awards
new products, partnerships, new hires,
large contract wins…
Social Media
Social Media: Do them all and repeatedly.
Keep content fresh and short.
You Tube
Vendors- tap vendors for ideas, marketing, staff, funds,
support, etc. Show them the ROI
• Events
• Support
Your own backyard
Local Push and Connections
• Local Tech group + signature Tech events
• Boards & Advisory Councils
• Local chamber and other partnerships
Awards & Press
• Local and industry press, associations and trade
magazines have awards
• Get interviewed-trade magazines, vendors, local business
mags, newsletters, online…
• TV & Radio – they are looking for content and experts.
• You cannot win or get coverage if you do not try…
Funding - ROI
How do I pay for it all? Get creative.
Show ROI so you can get getting it…
Funding your marketing efforts
Vendors – Distributors – Ingram Micro
Local organizations
Bring it all together…
Now you have all the content and vehicles.
You need to bring it all together and stay active
creating, updating, including, and delivering all
your marketing content through each of these
sources and resources.
They are all connected and dependent upon each
other. Stay visible, stay viable don’t let up.
Contact Info
David DeCamillis
VP Sales & Marketing
Platte River Networks
[email protected]