Leading Through the New Normal: WOMEN’S FRANCHISE COMMITTEE

Leading Through the New Normal:
How to Define and Empower Your System
Sunday, February 13, 2011
12:00 n – 5:30 pm
As the business world has catapulted through the last few years’ ups and downs, we all learned to adapt to change. That
change created a new way to do business - a “new normal.” Come be a part of a candid discussion with some of franchising’s
top leaders about defining your brand’s “new normal” and using it as a platform to the extraordinary through trust,
empowerment and communication. Start 2011 with a positive and clear vision for how you can embrace the “new normal” and
poise yourself - and your business - for success.
Final Schedule of Events
12:00 n – 1:15 pm
Rooms 121 & 122
Opening Luncheon featuring the Crystal Compass presentation
Welcome by:
Kerry Olson, CFE, Vice President – Legal, International Dairy Queen & Chair, Women’s Franchise
Presentation of the Crystal Compass
Recognizing a franchise professional for extraordinary leadership.
Awarded to:
Dina Dwyer-Owens, CFE, Chairwoman, The Dwyer Group & IFA Past Chairman
1:15 pm – 1:30 pm
1:30 pm – 4:45 pm
Rooms 123 & 124
Conference Program
1:30 pm – 2:30 pm
Keynote Address
Keith Gerson, CFE, COO, Sopra Brands
2:30 pm – 2:45 pm
2:45 pm – 3:45 pm
Panel Discussion
Mary Ann O’Connell, CFE, President, FranWise & Leadership Conference Chair
Rhoda Olsen, President, Great Clips
Mary Thompson, CFE, President, Mr. Rooter, The Dwyer Group
(continued on reverse side)
3:45 pm – 4:30 pm
Participants will discuss a real-world case study of an actual franchise system. Drawing on the content of the day, groups will be
charged with arriving at solutions to leading in the “new normal.” Conclusions will be shared with the conference participants.
Roundtable Facilitators:
1. Matthew Bogart, Sales Manager, Franchise.com;
2. Joanne Webb-Joyce, Senior Director, National Franchise, 7-Eleven, Inc.;
3. Michelle Rowan, COO, Franchise Business Review;
4. Lee Plave, CFE, Partner, Plave Koch PLC;
5. Kathleen Gilmartin, President & CEO, Interim Healthcare, Inc.;
6. Sherri Seiber, COO, FranFund, Inc.;
7. Marianne Murphy, CFE, Senior VP, Marketing/Business Development, HouseMaster Home Inspection Services
8. Adrienne Kallweit, Owner, SeekingSitters;
9. Mark Johnson, CEO, Granite Transformations;
10. Matt Kelton, COO, Showhomes Franchise Corporation;
11. Kirk Reilly, Principle, Gray Plant Mooty;
12. Lonnie Helgerson, CFE, President, Veteran Franchise Centers;
13. Saunda Kitchen, Owner, Mr. Rooter of Sonoma County, CA;
14. Melissa Bernheim, General Counsel, Smoothie King Franchises, Inc.;
15. Shelly Spandorf, Partner, Davis Wright TremaineLLP;
16. Jan Muhleman, CFE, President, regroup, inc.;
17. Thelma Ramey, Owner, Plan Ahead Events;
18. Ellen Bookman, Director of PR, Petrus Brands;
19. Sonia Barajas-Najera, CFE, VP of Franchise Administration, Shakey's USA;
20. Kim Ellis, Senior Consultant, MSA Worldwide;
21. Frank Milner, President, Tutor Doctor Systems, Inc.;
22. Marci Kleinsasser, CFE, Vice President, Marketing, PuroClean, Inc.;
23. Todd Juneau, EVP, Aviatech;
24. Dena Tripp, Co-Founder, Nothing Bundt Cakes;
25. Pam Tiangco, Compliance Officer, Capriotti’s Sandwich Shop Inc.;
26. Erika Ehlers, Director, Performance Engagement, Choice Hotels International
27. Linda Gottlieb, Manager, Training & Development, Decor and You, Inc.
28. Nina Greene, Partner, Genovese, Joblove & Battista
29. Amy Cheng, Partner, Cheng Cohen LLC
4:30 pm – 4:45 pm
Closing Remarks
4:45 pm – 5:30 pm
Networking Reception
Your attendance at the WFC Leadership Conference will earn you 100 Education credits toward the completion of the
Certified Franchise Executive (CFE) accreditation.
Thank You to Our Sponsors:
Opening Luncheon Sponsors
Program Sponsors