How to Reduce Return Mail

How to Reduce Return Mail
To ensure your return mail rates are as low as possible, and you are getting the maximum return from
your required Move Update processing, it’s important to use the Data Services Return Code information
you receive with your processed list.
Return Codes are often improperly interpreted or even ignored—despite the fact that these codes provide
crucial information that can greatly affect the profitability of a mailing. Although a list has been sent
through NCOA
, which provided new addresses, the work is not done. The Processing Certificate,
Return Codes, DPV Confirmation indicator and NCOA
Return Codes should all be examined and
used to weed out bad addresses.
has specific return codes which identify information about what happened to the record. For
example, the Return Code is a number indicating whether or not the address was successfully matched
to the Change of Address (COA) database and, if no COA was found, the Return Code will indicate the
CASS™ results. Note: DPV Confirmation only validates address information. It does not confirm the
recipient is at that location.
Once you understand your return codes, Mail Manager's Selectivity function can help you identify, hide
and eliminate undeliverable addresses from your mailings, so you avoid creating and sending pieces that
have little chance of reaching their intended recipients.
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