“Pahl & McCay has been serving the legal needs of... and we value our partnership with the San Jose Silicon...

“Pahl & McCay has been serving the legal needs of California businesses for over twenty years
and we value our partnership with the San Jose Silicon Valley Chamber of Commerce. As a
member of the Chamber Board, I am honored to assist the Chamber in its efforts to provide a
voice for businesses of all sizes and types in decisions that can dramatically impact the economic
and political environment in which we all work. I commend the Chamber for its efforts and look
forward to its continuing advocacy on behalf of the entire business community.”
Karen McCay, Managing Partner
Pahl & McCay, a Professional Law Corporation
O c t o b e r 2 0 1 1 Vo l u m e 8 3 N u m b e r 1 0
w w w . s j c h a m b e r. c o m
Politics 101: Potential Candidates Learn at ChamberPAC
School How to Manage a Campaign
Potential candidates, campaign
managers and treasurers attended
the SJSV Chamber PAC Candidate
School Sept. 24 to learn the nuts and
bolts of running a political campaign
in Silicon Valley.
The attendees represented those
expected to be involved in upcoming
2011/12 races for the Cupertino, Los
Gatos, Santa Clara, Sunnyvale and
San Jose City Council along with
candidates for Santa Clara County
Board of Supervisors and Santa Clara
Valley Water District.
The candidate hopefuls received
timely information and tutoring on
campaign fundraising and financial filing requirements as well as
conducting an ethical campaign.
Political consultants Tab Berg, Phil
Giarrizzo and Cory Black provided
insight on processes and assessments
a candidate should make before
walking precincts or raising money.
They said that candidates should
take time to research basic information regarding key issues, geographic
logistics and employment and population demographics in their district.
In addition, participants were told
to ensure their immediate family
members are supportive of entering
the “fishbowl” life of politics.
“I think the class is very informative,” said attendee Johnny Kahmis.
See page 4
Local Sports Foundations Receive Chamber
Support at Spirit of Santa Clara Valley
San Jose Silicon Valley
Chamber of Commerce
101 W. Santa Clara Street
San Jose, CA 95113
By Talia Malik, San Francisco 49ers
Pictured above accepting grants issued to each foundation from the SJSV Chamber’s Community
Education Foundation are team executives along with SJSV Chamber leadership. (L-R) Malcolm
Bordelon, Executive Vice President, San Jose Sharks/ Sharks Sports & Entertainment; Dave Kaval,
President, San Jose Earthquakes; Sunny Claggett, CBIZ and Chair, SJSV Chamber Board of
Directors; Ken Pries, Vice President, Broadcasting and Communications, Oakland A’s; Joanne
Pasternack, Executive Director, San Francisco 49ers Foundation and Matthew Mahood, President
& CEO, SJSV Chamber of Commerce.
The San Francisco 49ers, along with
the San Jose Sharks, San Jose Earthquakes and Oakland Athletics joined
together on Tuesday, September 6 in
downtown San Jose for the Spirit of
Santa Clara Valley Luncheon. The
event, which was hosted by the San
Jose Silicon Valley Chamber, showcased the impact and spirit that professional sports bring to the region.
The luncheon began with a rousing
and humorous performance from the
San Jose Children’s Musical Theater,
in which the talented young performers
sang about Silicon Valley’s favorite
teams to the tune of The Sound of
Music’s My Favorite Things. The 49ers
Sourdough Sam, along with the other
three team mascots, quickly joined the
See page 4
The Chamber ADVOCATE • October 2011 • Page 2
2011 Board of Directors
Register online at sjchamber.com
Legends & Leaders with Commander Mark Kelly, Thursday,
October 13, 2011; 6:00-9:00pm, Fairmont Hotel, 170 South Market
Street San Jose. Mark Kelly, Commander of the Space Shuttle Endeavour’s
final mission is an American astronaut, U.S. Navy Captain and an experienced
naval aviator who flew combat missions during the Gulf War. With 6,000 flight
hours in more than 50 different aircraft, 39 combat missions and more than
50 days in space, Mark Kelly is one of our country’s most experienced pilots.
You may also recognize Mark as the husband of U.S. Congresswoman Gabrielle Giffords who was victim of a January 2011 assassination attempt. Legends
& Leaders is the Chamber’s premier business gala with an anticipated attendance of over 1,000 business and community leaders. The event also honors an
outstanding principal, teacher and student. Sponsorships are still available, call
(408) 291-5267 for more information. See ad, page 3.
Member Briefing – Tuesday, October 18, 11:45am–1:00pm,
SJSV Chamber, 101 W. Santa Clara St., San Jose. Visit the Chamber at our
monthly Member Briefing. Whether you are a new member, a longtime member
or just interested in joining, you can learn about services and special offers
available only to Chamber members while making important business contacts.
Lunch provided by Cosmopolitan Catering. Special thanks to 8 X 8 for sponsoring this event.
City-to-City Trip: Portland, October 19-21. Mark your calendar for
the 2011 SJSV Chamber of Commerce City-to-City Trip. This year, the Chamber
will travel to Portland, Oregon. The delegation will stay at the centrally located
Heathman Hotel, one of Portland’s premier downtown hotels. Participants will
have the opportunity to visit the Pearl District, Orenco Station, meet with Portland City officials and tour the city’s art galleries and museums and speak with
curators. The Chamber is planning an informative and productive trip to Portland to take a closer look at the city’s economic, land use, professional sports as
well as arts and culture successes. As always, our goal is to bring some of Portland’s innovative and creative concepts home to San Jose. You do not want to
miss out on this exciting opportunity. *Schedule is subject to change. Limited
availability, for more information call (408) 291-5267. See ad, page 10.
Chamber 101: Close the Expert Gap, Publish and Go Local –
Thursday, October 13, 11:30am-1:30pm, SJSV Chamber, 101 W.
Santa Clara St., San Jose. When using Internet Marketing or social media, the
way your customers and prospects perceive you is important to selling with
profit margins and provides an effective platform to up sell to your products
and services. Catapult your expertise status by becoming an instant expert. This
seminar, with Lisa Schwartz, MBA with 20 years of Product Marketing & Internet
Experience, will cover what it takes to seize the title of expert in your field and
shave years off the time it takes to get the authority and trust in the marketplace.
Lunch provided by P.F. Changs China Bistro.
Brown Bag Roundtable – Thursday, October 27, 11:00am1:00pm, SJSV Chamber, 101 W. Santa Clara St., San Jose. This event is a
member-only free meeting designed to act as an advice forum for local businesses. Here you can bounce ideas off of other businesses, request marketing
advice, learn what other companies do in any given situation and provide your
own counsel to companies that might need it.
Today’s Young Professionals Social, Wednesday, November
2, 6:00-8:00pm, Fairmont Lobby Bar San Jose. Today’s Young Profes-
sionals (TYP) will be hosted by the Fairmont Lobby Bar. If you or one of
your employees are in the earlier stages of your career and looking for a way
to network, engage in the community and develop professionally—all while
still having fun, this is the mixer for you. Come and learn the benefits of TYP
membership. If you are not yet a TYP member but would like to join, please
email Linda White at [email protected]
James Duran
CBIZ- Silicon Valley
Jim Eller
Sunny Claggett
Brian Baer
Duran Human Capital
Partners, Inc.
Eller & Associates
Jonathan Emami
ROEM Development
Past Chair
Michael Foulkes
Gerry DeYoung
Bob Gionfriddo
Ruth & Going, Inc.
Members of
the Board
Terry Anderson
Community Bank of the Bay
Linda Gold
M3i Works
Beau Goldie
Ralph O. Martinez
Karen McCay
Pahl & McCay
Ed Ng
IBM Corporation
Valerie Nicoletti
Wells Fargo Bank
Cornel Nolte
Marc Parkinson
Petrinovich, Pugh & Co.,
Michelle Peacock
eBay, Inc.
Christian Aragon
Santa Clara Valley Water
Douglas R. Graham
Victor M. Arrañaga, Jr.
Lockheed Martin
William Hadaya
RFI Communications &
Security Systems
Cisco Systems, Inc.
Bank of America
Applied Materials, Inc.
Terry Austen
Kaiser Permanente,
San Jose Medical Center
Priscilla Azcueta
Shari Boxer Baker
JDS Group Public Relations
Rob Balmer
DoubleTree by Hilton
Michael Bangs
WMH Corporation
Ramesh Hariharan
Heather Housley
Merrill Lynch Wealth
Mary Ellen Ittner
Pacific Gas & Electric
Matt Kamkar
Adobe Systems, Inc.
Steve Beitler
Community Volunteer
Michael Busselen
Westfield Valley Fair
Sean Cottle
Westinghouse Solar
Agilent Technologies
Hoge, Fenton, Jones and Appel
Mark Crowley
Grace Davis
Intel Corporation
Robert Davis
San Jose Police-Retired
Richard De La Rosa
De La Rosa Latin Imports
Kim Delevett
John DiNapoli
JP DiNapoli Companies, Inc.
James F. Dover, FACHE
O’Connor Hospital
David Duong
California Waste Solutions, Inc.
Paul Saich Thoits Insurance
Janis Schneider
R&J Jewelry and Loan
William Sherry Norman Y. Mineta San José
International Airport
Bret Sisney
Devcon Construction
Roger Smith
Orchard Supply Hardware
Eric Swallow
Jeff Kiel
Case Swenson
Robert Kieve
Dennis King
Hispanic Chamber of
William Klein
Hopkins & Carley, a Law
Brad Krouskup
Toeniskoetter & Breeding,
Inc. Development
Southwest Airlines
Casey Quisol
Adam Kamlet
Randy Okamura
Jim Lynch
San Jose Water Company
James MacGregor
Silicon Valley/San Jose
Business Journal
Garden City Casino
Swenson Development &
Mac Tully
San Jose Mercury News
Charles Weis
Santa Clara County Office
of Education
Kyra Whitten
Jack Wimberly
ANI Professional Services
Matthew Mahood
San Jose Silicon Valley
Chamber of Commerce
San Jose Silicon Valley Chamber of Commerce
101 W. Santa Clara Street, San Jose, CA 95113
Phone: 408-291-5280 • Fax: 408-286-5019 • email: [email protected]
©2011 San Jose Silicon Valley Chamber of Commerce
Phone: 408-291-5250 • Fax: 408-286-5019 • email: [email protected]
The Chamber Advocate (usps 988-540) is published monthly for $12 per year by
the San Jose Silicon Valley Chamber of Commerce, 101 W. Santa Clara Street, San
Jose, CA 95113. Periodical postage paid at San Jose, CA. Postmaster: Send address changes to Commerce Advocate, 101 W. Santa Clara Street, San Jose, CA 95113.
The Chamber ADVOCATE • October 2011 • Page 3
From the Desk of
Matthew Mahood
An Historic Advantage:
Members Want Chamber to Help
Create a Strong Economy
Eighty years ago, members of the
region’s business community—led by
the chamber of commerce—helped
create Moffett Field for the Santa
Clara Valley. The chamber raised
$476,000 to buy a thousand acres
of land in 1931 for the U.S. Navy to
establish a dirigible base. That former
naval air station, as we all know,
became a key airbase during World
War II and the Cold War and is now
owned and operated by the NASA
Ames Research Center.
When business leaders come
together and act for the common
good—great things can be done that
benefit residents, businesses and the
community for decades. The key
ingredient, of course, is business.
Ronald Reagan once said that a
community is only as good as business
people make it—and organizations
like the chamber are where the action
takes place.
It’s pretty well established that
a chamber of commerce’s role is to
create a strong local economy, promote
the community, represent the interest
of business to government, provide
networking opportunities and initiate
political action. That is quite a large
plate for any organization to carry, but
it happens to be a role that few other
groups in any region can fill.
Nevertheless, our members have
spoken through their responses to
the survey conducted for us by the
Western Association of Chamber
Executives. As we gear up to celebrate
another anniversary—the San Jose
Silicon Valley Chamber’s 125th
anniversary—our members have
weighed in and provided fundamental
insight on what they want and value
from their chamber of commerce—
and that is: They want their chamber
to help create a strong local economy
and they value the business exposure
and connections that accrue from their
I see this as affirmation for the
direction the 70-member chamber
board will take as they solidify our
2012 Business Plan in the upcoming
weeks. Much of the work will be
accomplished during the Nov. 4 Board
Retreat and will be implemented
almost immediately.
Next year, the chamber will
pivot and change its focus—not to
something new—but to something
members want and what at we have
done so well in the past: To work at
creating jobs, to grow organically
our local businesses and attract new
commerce to the valley. We have 125
years of robust history on our side
as being the right group to do the
work—and the time now is right for
the chamber to lead the way.
MAINpurposeofthe SanJoseSiliconValley Chamber?
The Chamber
The Chamber
The Chamber ADVOCATE • October 2011 • Page 4
Politics 101: Potential Candidates Learn at ChamberPAC School
How to Manage a Campaign From page 1
“I am looking forward to the next installment.”
San Jose Mercury News Columnist Scott Herhold told candidates
how best to develop a relationship with the media, while three communications consultants, Sharleen Balda, Julia Gates and Julie Gallaher,
gave advice on direct mail, TV and social media management and
content for political campaigns. Political consulting attorney Jim
Sutton and City Clerk Dennis Hawkins advised the emerging candidates on financial record keeping, filing and local and state (FPPC)
campaign reporting requirements.
Santa Clara Supervisor Mike Wasserman and San Jose Councilman Pete
Constant provided an overview of first-hand experiences running political campaigns in 2010 and their own assessments looking back on those
Candidates also received a detailed tutorial on precinct coordination
and execution strategies for a successful ground campaign. ChamberPAC
Chair Joshua Howard, Chair Elect Mark Waxman and Public Policy Vice
President Pat Sausedo provided the candidates an overview of ChamberPAC’s three core issues: pension reform, contracting out government
services and fee/permit reform.
Closing out the day was Chamber Board Chair Sunny Claggett with a
conversation on ethics in political campaigns and community.
“The chamber’s campaign school was of great value to me,” said participant Leslie Reynolds. “The amount of thought and care that was put into
the day was evident, based on the range of speakers and their willingness
to help each candidate. It was time well spent.”
ChamberPAC will be reviewing the Candidate’s and Presenters feedback following our September 24th program and determining ChamberPAC’s future Candidate School opportunities.
Local Sports Foundations Receive Chamber Support at Spirit of
Santa Clara Valley From page 1
onstage fun, paving the way to a lively afternoon.
Chamber President and CEO Matthew Mahood
opened the luncheon with a passionate introduction about the impact the four teams bring to the San
Jose/Silicon Valley region. “We are very fortunate
here in the Silicon Valley to have at our fingertips
the best of everything, and that includes professional
sports,” Mahood said. “The Spirit of Santa Clara
Valley, which is the spirit of giving and the support
of the community, has always been generous in its
support, even when times are tough.”
The combination of service represented by the
four teams in attendance amounted to over 1,000
hours of community service, more than 300 events
throughout San Jose and the Bay Area community,
and millions of dollars in monetary donations to
local nonprofit organizations just in the past year.
NBC Bay Area’s Raj Mathai, who was the emcee
for the event, reiterated the importance of the teams’
generosity and the excitement experienced through
community involvement.
“You don’t just feel the excitement on game days,
but there is also an excitement and halo effect in
the community,” Mathai said. “It’s the community
service these teams provide. Collectively, they’ve
given millions of dollars to local charities and made
a huge impact on education programs for kids and
families throughout the Silicon Valley.”
“Being from the South Bay, growing up
in San Jose, giving back in this region is
very important to me,” said 49er alumni
Joe Nedney. “Having played for the 49ers
and in the NFL for as long as I have, we’re
in a position to do so much for the community, so I’m happy and proud to be here.”
The event concluded with a grant issued
to each of the teams’ foundations from the
San Jose/Silicon Valley Chamber Community Education Foundation to recognize
their contributions to the community. To
find out how you can be a part of the 2012
Spirit of Santa Clara Valley, call (408)
Attendees, which included several Silicon Valley elected officials, participated
in a meet and greet with team players, management, mascots and alumni.
Pictured (L-R) are Kasen Chu, Councilmember, District 4, City of San Jose
with Sharks Forwards Tommy Wingles, Logan Couture, Patrick Marleau
and Ken Yeager, Supervisor, County of Santa Clara, District 4.
Foundation Overviews
The 49ers Foundation, which helps to Keep Kids
Safe, On Track and In School, has donated over $10
million since 2002, with nearly 90 percent of players
participating in at least one community event in 2010.
In 2010, the team contributed nearly 500 hours of
community service at 48 events, serving thousands
of youth throughout the Bay Area community. For
more information, visit 49ersfoundation.com.
The Oakland A’s Community Fund supports
more than 1,500 charitable organizations through
monetary contributions and donated auction items
in its efforts to support charitable organizations in
improving the quality of life for people throughout
the Bay Area. The Fund supports endeavors to
improve educational programs, aid the underprivileged, assist in crime and drug prevention, promote
health awareness, and champion children and
senior welfare. The A’s Community Fund believes
in the need to invest in the community’s future by
donating approximately $600,000 annually to
various community programs. More information
regarding the A’s Community Fund may be found at
Performers from the San Jose Children’s Musical Theatre opened mlb.mlb.com/oak/community.
The San Jose Earthquakes are committed to
the program with an enjoyable song about our favorite teams.
serving the Northern California community both on
and off the field. The team’s foundation, the San Jose
Earthquakes Community Fund, was established in
2008. The foundation focuses its efforts on raising
awareness among local youth about healthy lifestyles and the importance of staying active. This
year the community fund includes the following
programs: Amway Kicks for Kids, Verizon Adopta-school, Xfinity Clinic series, Wells Fargo Goals
for Education and Get Earthquakes Fit, presented
by Kaiser Permanente. The programs are educational and provide the local youth the opportunity
to interact with San Jose Earthquakes players in a
fun and active environment. For the most up-to-date
information on community programs offered by the
Earthquakes visit sjearthquakes.com
The Sharks Foundation, dedicated to enhancing
the lives of youth and families in our community, has
contributed more than $375,000 to non-profit organizations this year supporting youth. Of this amount,
$272,121 was donated through their annual grant
process and over $100,000 in additional funds was
distributed through collection drives and special
fundraisers. Since its inception in 1994, the Sharks
Foundation has donated more than $5.2 million in
grants. For further information visit thesharksfoundation.com.
The Chamber ADVOCATE • October 2011 • Page 5
Welcome New San Jose Silicon Valley Chamber Members
Action Printer Repair, Laser Printer
Repair, 816 Bradford Street, Redwood
City 94063, (650) 569-3990
Buckaroo, Computer Software, 2870
Zanker Road, San Jose 95131, (408)
Buffalo Wild Wings, Restaurants,
1620 Saratoga Avenue, San Jose
95129, (952) 564-7431
Cogent Solutions Inc., Computer
Systems Consultants, 1955 The
Alameda, Floor 1, San Jose 95126,
(408) 320-0318
Cumulus Financial Group, Finance,
2033 Park Royal Drive, San Jose
95008, (408) 827-3099
EC-Council, IT Security, 6330
Riverside Plaza Lane, NW Suite 210,
Albuquerque 87120, (505) 341-3228
Components & Peripherals, 2079
North Capitol Avenue, San Jose
95132, (408) 957-0808
FullForce Fitness, Inc., Fitness
Centers, 1954 Old Middlefield Way,
Unit I, Mountain View 94043, (650)
Guadalupe River Park & Gardens,
Community Benefit Organizations,
438 Coleman Avenue, San Jose
95110-2004, (408) 298-7657
Components & Peripherals, 2077
North Capitol Avenue, San Jose
95132, (408) 957-0808
J. Hilburn, Men’s Fine Apparel, (510)
Ma Labs, Inc., Computers, Com-
ponents & Peripherals, 2075 North
Capitol Avenue, San Jose 95132,
(408) 941-0808
Nationwide, Insurance - Business,
2121 North California Blvd., Suite 290,
Walnut Creek 94596, (408) 656-0034
Oakland Raiders, Sports Organizations, 1220 Harbor Bay Parkway,
Alameda 94502, (510) 780-3222
Pesha Asset Management, Financial
Services, 560 South Winchester, Suite
500, San Jose 95128, (408) 572-5695
Royal Providence, LLC, Senior
Living & Services, 2033 Gateway
Place, Fifth Floor, San Jose 95110,
(877) 557-6925
San Jose Improv, Entertainment &
Attractions, 62 South Second Street,
San Jose 95113, (408) 280-7475
San Jose Patients Group, Medical
Services, 824 The Alameda, San Jose
95126, (408) 295-5411
State Farm Insurance / Holly Anne
LaBarber, Insurance - Personal,
2360 South Bascom Avenue, Suite G,
Campbell, 95008, (408) 871-8889
Super Talent Technology Corp.,
2077 North Capitol Avenue, San Jose
95132, (408) 957-0808
University of San Francisco,
Schools, Colleges & Universities,
20085 Stevens Creek Blvd.,
Cupertino 95014, (408) 255-1701
Wealth Strategies Group, Strategic
Business Planning, 225 West Santa
Clara Street, Suite 1450, San Jose
95113, (408) 352-3933
Congratulations to Ambassador of the Month
Kai Deering, Pre-paid Legal Services, Inc.
Special thanks to Ambassadors who participated in Ribbon Cutting Ceremonies:
Margaret Akdeniz, Akdeniz Law Group; Mark Allums, Printwise
Silicon Valley; Dorothy Hull, Paine Financial & Insurance Services,
Office Solutions; Rita Archer, Wine Shop at Home; Janet Barone,
Inc.; Albert Lee, Alliance Credit Union; Karen Morris, TransAccess;
Arbonne International; Erin Benford, Alain Pinel Realtors – Benford
Jeff Nott, ActionCOACH; Steve Peck, SJP Commercial; Casey
& Benford Team; Dolores Bourne, Comfort Suites, Airport; Desirae
Quisol, RFI Communications & Security Systems; Lisa Schwartz,
Dagnino, Konica Minolta Business Solutions; Hemant Desai, ITEX in
Online Media Magic; Rick Smith, ClickHome Realty
Business Association Meetings & Events Guests and prospective members welcome
Almaden Business Association
Next Meeting Date: Tuesday, October 25; 5:30 – 7:30pm
Case Design & Remodeling, 6155 Almaden Expressway, San Jose
Featured Speaker: Matthew Mahood; President & CEO
San Jose Silicon Valley Chamber of Commerce
Jim Kable, Association President; Case Design Remolding
Office: (408) 323-5300; Email: [email protected]
Visit www.almadenbiz.com for more information.
DownloadMyChamberApp forFREEonanysmart
Cambrian Business Association
Visit www.sanjosechambercba.org for information.
Felice Hollingsworth, Association President; Referral Realty
Office: (408) 996-8100 ext. 107; [email protected]
September Member Briefing
Chamber Member Anniversaries
Congratulations and thank you to the following Chamber businesses and
individuals who have been Chamber members in good standing for:
5 years
Arbonne International
CordeValle-A Rosewood Resort
10 years
Boyce Associates
Comfort Suites Airport
30 years
Spartan Shops, Inc.
Congratulations to the following companies that received their membership
plaques at the September Membership Briefing. New members included
Imagination Embroidery & Uniforms, ExclusivelySpain.US, Salon Exclussif,
Vista Manor Nursing Center, Hobee’s Restaurants, Rural Metro Ambulance,
Wealth Strategies Group, American Express and Jackson Ventures & Consulting.
Thank you to the SJSV Chamber’s official catering sponsor, Cosmopolitan
Catering, for providing lunch and to 8x8 Inc. for sponsoring the event.
The Chamber
The Chamber ADVOCATE • October 2011 • Page 6
Reduce Emissions with Employee Shuttle Services from
Corinthian Transportation
Since 1989, Corinthian Ground Transportation Services has offered a full
portfolio of transportation services. Corinthian’s diverse fleet consists of a
wide variety of late model sedans, limousines, vans, SUV’s and buses. For
limousine services, Corinthian offers
Lincoln Town Cars and Cadillac
Escalades in both sedan and stretch
models as well as Hummers. In addition to limousine services, Corinthian provides van, luxury shuttle bus and
luxury coach services. All Corinthian chauffeurs and bus drivers are professionally trained to provide the highest levels of customer service. Corinthian
also offers valet parking as well as and garage management services. In addition to your corporate transportation needs, Corinthian also maintains a separate division, dedicated exclusively to handling valet parking, coat check,
ticket taking, traffic control and other associated needs for any event. With
dedication to excellence and customer service, Corinthian Ground Transportation Services is the respected leader in the ground transportation and
parking industries.
A popular option for value-added employee benefits provided by Corinthian is corporate shuttle services. Some examples of opportunities to
utilize these services would be routine employee transport, employee trans-
port during construction projects and public transit transfer. Corinthian can
customize service to fit your specific needs from route planning through
detailed ridership reports tailored to your specifications. Employee transport services can be customized to pick up employees who choose to use
public transportation from the public transit depot to their specific employment location in the morning and back at the end of the day. This service
offers a more relaxed and efficient way for employees to make the commute
to their corporate campus location. Whether the employee wants to catch
up on some work or just relax and enjoy a stress free commute, this service
provides an environmentally friendly alternative to the typical commute.
Corinthian Transportation has taken multiple actions to reduce the impact
our vehicles have on the environment. One action is to offer eco-friendly
alternative fuel vehicles. The Corinthian fleet includes vehicles that utilize
liquid propane injection (LPI), which provides the balance of fuel economy,
performance and emissions meeting EPA and CARB emission requirements.
Offering employee shuttle service and alternative fuel vehicles, Corinthian is
leading the way toward eco-friendly transportation solutions.
For more information about Corinthian Transportation (www.corinthiantransportation.com) or parking (www.corinthianparking.com), please call
(800) 500-2477.
Worksite Wellness Tips for Energized and Healthy Employees
By Melissa Rodgers
Kaiser Permanente
Morning is the most promising part of the day for many people. If you’ve had
a good night’s sleep and a healthy breakfast, your energy level is at its peak and
you’re ready to tackle whatever challenges come your way.
But as anyone who has managed in an office environment knows, workers’
batteries begin to run down as morning turns into afternoon, and by 3 or 4 p.m.,
the energy that was so palpable only several hours earlier is often gone.
It doesn’t need to be that way, though. Encouraging office workers to take
a few moments to care for their bodies and spirits can help them remain energized all day.
Here are some easy steps anyone can take to keep their batteries charged and
stay focused and productive all the way until the end of the day. Post these tips
in the cafeteria, break room or department bulletin boards. And don’t forget to
follow them yourself.
Take Regular Breaks – Avoid sitting still for too long by taking short movement breaks and changing positions frequently. Moving around helps muscles
relax and recover from static positions and increases blood flow. Ideally, move
around at least every 30 minutes. Take a moment to stand up, look out the
window, or stretch at your workspace. Use this time to do something that takes
you away from the computer screen. After the mini-break, you can return to
your work feeling refreshed and energized.
Drink fluids – Keeping your body hydrated is vital to maintaining energy.
This doesn’t mean more coffee or soda. The caffeine in coffee (and some sodas)
can actually dehydrate you. The sugar in soda may give you a momentary boost,
but it doesn’t last. Good old water is best. Keep a bottle or cup handy and sip
frequently throughout the day. Instead of sugary drinks, try adding a slice of
orange or lemon to your water for a boost of flavor.
Snack – Several hours after lunch, blood-sugar levels drop and energy wanes.
A mid-or late-afternoon snack is the antidote, but make sure it’s the right snack.
Candy or other sweets offer only a momentary boost. Consider fresh fruits
or vegetables, whole grain crackers, a small serving of nuts, or some low-fat
yogurt. These revive energy in a way that lasts longer than candy.
Walk – During a couple of those regular, timed breaks during the day (try
for mid-morning and mid-afternoon), get up and leave your desk for 5 or 10
minutes. If possible, walk outside and enjoy the sunshine a bit. If not, take a lap
around your floor, walk up and down a couple of flights of stairs, or take a stroll
to the loading dock and back. Exercise stimulates blood flow throughout your
body, including your brain, and allows you to return to your work refreshed
and refocused. Remember, short physical activities can contribute to your 30
minutes of recommended daily exercise. For information about walking as
regular exercise, check out www.everybodywalk.org
None of these tips is costly, but the benefits can be priceless. For you as an
employer, the payoff likely will be a boost in productively. But your employees
also have plenty to gain, and they might even thank you for showing them how
to enliven their workdays.
For more tips on how to eat better and stay active, at work and at home,
use the tools on our free kp.org website (https://healthy.kaiserpermanente.
org/health/care/consumer/health-wellness/live-healthy). If prompted, choose
Northern California as your area.
Melissa Rodgers is program director for Employer Engagement and Worksite Wellness, Regional Health Education, Kaiser Permanente of Northern
The Chamber
The Chamber ADVOCATE • October 2011 • Page 7
Keep Up With the Future:
Valencia, First City of the New Millennium, is
fast becoming the new Capital of International Meetings and Conventions.
Valencia, Spain has just gone
through a massive expansion and
re-construction with this singular
intent: Making it the perfect venue
for meetings and conventions.
We just jumped ahead of
Chicago, San Francisco and
New York as an international
convention city.
Last year we hosted 57
international conferences, including
technical, pharmaceutical, engin­
eering and financial companies, as
well as the Nuclear Science and
Medical Imaging Conference with
over 4,000 physicists from around
the world.
We won the prestigious Apex
Award for the World’s Best
Convention Center.
Last year the International
Association of Congress Centers
awarded Valencia’s Palacio de
Congresos the World’s Best
Convention Center. The award
recognizes its excellence in
management, facilities, equipment,
services, accessibility and hotel
capacity. “Our facilities and
incentives are unparalleled among
convention cities,” said Jose Salinas,
Managing Director of Tourism
Hold your next Convention in
a city that reflects the same
confidence in the future that
made your business what it
is today!
You will find everything you
need: A high tech infrastructure that
can handle all your specifications.
Conference and banquet halls. The
futuristic City of the Arts and Sciences.
The magnificent Convention Center as
well as other impressive venues. Over
17,000 rooms and suites. Spain’s
best gourmet cuisine. Great golf
courses. White sand beaches. Nearperfect, year-around weather. And a
welcoming people whose culture and
history dates back 2,000 years.
The First City of the New
Millennium is coming to
Silicon Valley
Join us for a special cocktail/tapas
presentation on November 10th at
6 p.m.
Location: Hotel Valencia on
Santana Row. Limited attendance.
Please RSVP by October 15th at
[email protected] or call
1.877.276.6636 for more infor­
mation. To download invitation go
to http://www.destinationvalencia.
The Chamber ADVOCATE • October 2011 • Page 8
Breaking Bread in the Workplace May Increase Productivity
Many Companies, especially in this economic climate, have once again
begun to realize that it is cheaper to retain good employees than it is to
hire and train new ones. The catered lunch was one of the first things
companies cut when the economy turned downward in late 2008 and 2009.
The caterers that were able to weather the storm are now experiencing
an increase in regular corporate lunches. We
always joke that one of the best economic
barometers is if we are catering Monday
lunches on Sand Hill Road.
It is a fact that feeding employees on-site
fosters a sense of community and helps
employees feel empowered, respected, and
valued. It gives them a reason to reciprocate
the gesture. This is the basis for the “Breaking Bread” principle which
simply states that sharing a meal helps people get to know you and they
are more honest and upfront because you have created a situation for reciprocity. That can be taking a client out for lunch or providing a meal for
employees as you sit with them “Breaking Bread”.
You may wonder; are there any other benefits that a company may gain by
providing an onsite resource for lunch? Or even a catered meal? An imme-
diate benefit of “Breaking Bread” is a natural increase in productivity. Time is
money and saving both is very important to the bottom line. How much time
does it take you to eat lunch off-site? This is where the true return on investment kicks in. If we all agree that it takes the average employee at least seven
minutes to make the decision to go to lunch, walk to their car and drive somewhere and the same seven minutes to get back (this is purely walking and drive
time, no lines or food ordering time) and if we agree also that the average salaried employee in the valley makes at least $30/hr, then the company is paying
$7 per employee per day for time wasted because the employee must leave
the building to have lunch. In a fifty person
company that is $91k per year that the company
is paying for lost productivity time. What if
we catered lunch even just one day per week?
Think of what could be gained in community
building and cost savings.
For more information about the “Breaking
Bread” principle or to schedule a complimentary lunch tasting and ROI analysis,
contact Cosmopolitan Catering at (408)
732-1400 or [email protected]
Delectable Cuisine...
P: 408.732.1400
[email protected]
...impeccable service
We are located in the heart of Silicon Valley at: 649 South Bernardo Avenue, Sunnyvale CA 94087
Since When Do You Help Others By Helping Yourself First?
Since NOW! As part of Morgan Multimedia’s 10th Birthday Celebration, we are launching “Morgan Rewards”. We thought a party would be
rewarding, as a thank you for contributing to our success which has allowed
us to help so many clients with their marketing, but we want to help people
even while we are celebrating. We thought about donating our party fund
to a local charity, but we wanted to do something more rewarding, and
big enough to match our milestone. So we have come up with “Morgan
Rewards”, a whole year of helping others. Every month will be a different
opportunity to reward our clients and reward a charity that benefits our business community, our overall community, or both.
For October, all new client projects will qualify for 20% Morgan Reward
in-kind donation to InnVision and we will promote your business on our
website for free.
At our office will also be a barrel for donations of new and like new
items. When you come in to make a donation worth $20 or more, we will
also promote your business on our website for free. Please see www.ThatsGoodMarketing.com/innvision for their current wishlist.
InnVision the Way Home empowers homeless and at-risk families and
individuals to gain stability by providing housing, food, and programs that
promote self-sufficiency. This includes emergency shelters, transitional/
supportive housing, and permanent multi-housing units and apartments.
By marketing your business and donating to InnVision, together we will
help homeless and low-income families and individuals rebuild their lives.
At Morgan Multimedia, we believe that will benefit both the community
overall and all our businesses - a true win-win reward!
Thank you for helping us celebrate our 10th birthday!
Mindy Dickens, Chief Marketing Maven
Morgan Multimedia, Inc.
The Chamber ADVOCATE • October 2011 • Page 9
The Chamber
East Santa Clara Street Association Partners in Shop San Jose
By Patricia Curia
East Santa Clara Street Business Association
The East Santa Clara Street Business Association is excited to be a participant in the City of
San Jose’s Shop San Jose Initiative. This new
program will encourage San Jose residents to buy
from businesses in their own community. Businesses that connect with the program will be able
to grow by capturing some of the $1.9 billion in
sales that are unexpectedly spent by San Jose residents outside of their community currently.
In celebration of the kick off of the Shop San
Jose Initiative, on October 12 the East Santa Clara
Street Business Association will be partnering
with the Hispanic Chamber of Commerce of
Silicon Valley at the Festiv’ALL. This by-inviteonly networking event draws over 2,000 business
attendees annually and is a great way to connect
with other businesses. Keep your eye open for the
invitation from ESCBA or register with the San
Jose Silicon Valley Chamber at http://festivallsanjose.eventbrite.com. Shop San Jose registrants
at BusinessOwnerSpace.com will also receive
The kickoff will mark the beginning of the
City of San Jose’s unveiling to San Jose residents of this new initiative to educate them about
the importance of purchasing their goods and
services in their own community. Shopping in
San Jose creates local jobs, maintains the environment, and helps support the cost of public
services. With the wide range of great businesses
and services available here in San Jose, looking
locally just makes sense.
In addition, with the advent of social media and
the internet, consumers can more easily find stores
and restaurants, check out reviews, share with their
friends and get special offers than ever before. If
you have any doubts about the impact of Social
Media on the world consider the following facts
gathered (you guessed it) on Social Media (www.
• If Facebook were a country it would be the
world’s third largest.
• A new member joins LinkedIn every second
• Generation Y and Z consider e-mail passé;
some universities have stopped distributing
e-mail accounts.
• 90% of consumers trust peer recommendations; only 14% trust advertisements.
The City of San Jose, therefore has connected
with several social media companies including
LivingSocial, Yelp, Dishcrawl, LikeList and
Trubates to help make the linkage between San
Jose businesses and San Jose consumers.
But before consumers can find out about your
businesses, you need to provide the information
that they’ll be considering when they decide to
shop locally.
The East Santa Clara Street Business Association invites its members and other San Jose businesses to get involved in a couple of ways:
• Register to receive notices about the program
and new opportunities by visiting tinyurl.com/
• Consider using the services offered by one or
more of the social media participants on the
Shop San Jose Initiative web pages. There are
also many other Social Media companies, so
you can widen your search if you don’t find
a match for your business’ needs on the Shop
San Jose site.
• Find out about other business assistance from
training to consulting services offered at BusinessOwnerSpace.com. The site offers a range
of business informa-tion and contacts at a
host of business service partners who can help
further your efforts. They even have a toll free
number: 877-880-1222.
• Make sure that your company website is
current and represents you well. Many people
now use the Internet to identify businesses and
you may be missing valuable opportunities.
• Maintain your relationship with the local
chambers of commerce or business associations (like the East Santa Clara Street Business
Association at www.escstreet.webs.com/).
The Shop San Jose Initiative will be working
with organizations like ours to find additional
creative ways to connect San Jose residents
with San Jose companies like yours.
Please take this opportunity to actively support
the Shop San Jose Initiative and grow your business. It is easier than ever for San Jose residents to
find what they want in their own community, but
they’ll need your help in order to get the best information about your business. Take the first step by
visiting www.BusinessOwnerSpace.com/.
As always, you can count on the East Santa
Clara Street Business Association to continue to
look for value-add opportunities for our membership. If you haven’t visited our web-site in a while
we invite you to find out more at http://escstreet.
The Chamber
The Chamber ADVOCATE • October 2011 • Page 10
SJC — A Green Airport
We know we have a beautiful
new airport with iconic architecture,
and it’s an invaluable asset to the
Silicon Valley economy. It’s convenient, efficient, and comfortable.
landscape irrigation. San José’s recycled water system was extended two
miles from Coleman Avenue to reach
the airport and provides recycled
water for the entire terminal area.
And it also happens to be one of the
greenest airports in the nation.
Air Quality
SJC was the first airport in
the western U.S. to be awarded a
Voluntary Airport Low Emissions
(VALE) grant by the FAA in 2009.
The combination of the $4.6 million
VALE grant and the airport’s
modernization program equipped
all 28 aircraft gates with “preconditioned air” and ground power that
enable airlines to reduce their use of
jet and diesel fuel while parked at the
gate, thereby reducing emissions.
In partnership with airlines
and taxi and shuttle operators, the
airport has successfully encouraged
the use of alternative fuels to help
reduce emissions, such as electric,
compressed natural gas, and hybrid
vehicles. More than one-third of all
taxi trips at the airport now are in
alternative-fuel vehicles.
Mineta San Jose International
Airport has long been committed to
clean air, energy and water conservation, waste reduction, and pollution
prevention. With its recent modernization, Silicon Valley’s airport also
used the opportunity to become a
leader for sustainable airport design
and operation.
“We had a great opening to incorporate advanced environmental
practices and technology from the
ground up when we started the
project four years ago,” said Dave
Maas, SJC Deputy Director for Planning and Development. “From day
one, we aimed at achieving LEED
Silver certification for both our new
Terminal B buildings and to make
our airport a true model for others.”
First LEED Silver Terminal in the
Terminal B earned LEED
Silver this year from the US Green
Building Council, the first the first
brand-new passenger terminal west
of the Mississippi River to achieve
this distinction.
The new terminal uses natural
light with ample windows and
skylights, and the building’s exterior
is designed to protect its inner core
so it can operate with greater energy
efficiency. In addition, the terminal
uses programmable lighting control
system, a high-efficiency “smart”
heating and cooling system, and
energy-conserving windows.
The construction of Terminal B
used recycled material as much as
practical, and nearly 13.5 percent of
total building materials content was
manufactured using recycled materials. Approximately 76 percent
of the structural steel has recycled
content, and 70 percent of the wood
used in the project was Forest Stewardship Council Certified.
Water conservation
Water conservation measures
at SJC result in 75% less water use
compared to a conventional building.
Terminal B has a dual plumbing
system that allows the use of recycled water for toilet flushing and
Solar power
A 1.12 megawatt solar array was
installed on the roof of the rental car
center that provides about 30 percent
of the power load of the new structure. Covering 3.4 acres, the array
has 4,680 solar panels would extend
more than four miles if laid end to
end. The installation allows SJC to
curtail the release of 1,284 tons of
carbon dioxide each year, the equivalent of removing 235 passenger
vehicles from the road or the amount
of carbon that 6,422 trees would
sequester annually.
Recycling and waste reduction
SJC has significantly improved
recycling rates for all waste generated at the airport, including waste
from aircraft. The airport has now
achieved a recycling rate of 85
percent, compared to 11 percent
four years ago, through the greater
use of recycling facilities on the
airfield and offsite sorting of solid
waste. Concessions divert food
waste from kitchens by sorting
food and compostable waste from
trash and recyclables, and their
airport contracts require them to use
compostable materials.
More information about SJC’s
commitment to environmental
protection can be found at www.
The Chamber
The Chamber ADVOCATE • October 2011 • Page 11
Ribbon Cutting
10th Annual GoWell Event
On August 24th, The San Jose Silicon Valley Chamber helped celebrate the opening
of Nothing Bundt Cakes in Willow Glen located at 1702 Meridian Avenue in San
Jose. Owner Angela Dawn Simas and Family cut the ribbon along with Councilmember
Pierluigi Oliverio, District 6 and Chamber Ambassadors.
Biggest Loser Finalist Hannah Curlee joined the SJSV Chamber at the 10th Annual
Go Well Event as a special guest speaker on September 22 at O’Connor Hospital.
Attendees also heard from Izzy Galicia, President & CEO of Incito and participated in
a business mixer that included door prizes and exhibit booths. The event focused on
workplace wellness resources and practices.
The Allied
Waste Services
Green Corner
Environmental News:
Thinking Globally, Acting Locally
Zero Waste Comes to San Jose July 1, 2012
An exciting breakthrough
environmental initiative is on its
way to every commercial doorstep in San Jose beginning July 1,
2012. The San Jose City Council
recommended that Allied Waste
Services and the City partner
through an exclusive franchise
agreement which redefines recycling and places San Jose businesses on the map for being the
greenest in the country.
What does this mean for the San
Jose business community?
These sponsors are
dedicated to bringing you
the latest updates on
making Silicon Valley
an environmentally
forward-thinking place to
live, work and play.
Most businesses in San Jose
are currently on what is known as
a “three container” waste collection system – a container for trash,
another for recycling and, in some
cases, a third for clean organics (food
or green waste). Allied Waste’s new
collection system, known as One-Bin
Plus, eliminates the need for separate
containers for waste and recyclables
and allows for ALL materials to be
placed in just ONE container. For
businesses with a large amount of
organic material, a second container
will be provided (the “Plus”).
How does One-Bin Plus work?
One-Bin Plus, an exclusive Allied
Waste collection system and the only
such system in the United States,
works in the following way:
-Clean recyclables may be placed
in the container loose or in a clear
plastic bag (Using clear plastic bags
allows Allied Waste to view the material before processing which results
in maximized diversion)
-Wet waste, or non-recyclable
items, may be placed in the SAME
container in a clear plastic bag
-Clean organic material, such
as foodwaste, greenwaste and other
accepted compostable items, may
be placed in a clear plastic bag and
deposited in the SAME container
Allied Waste’s collection driver
empties the contents of the container
into the truck and the material is then
taken to the Newby Island Resource
Recovery Park (NIRRP) in north
San Jose. All material is processed
through the NIRRP recyclery first -
nothing is taken directly to the landfill. Placing your waste and recyclables in clear plastic bags allows
Allied Waste to assist the City of San
Jose in diverting upwards of 75% of
waste from the landfill and brings
San Jose closer to meeting the Green
Vision goal of zero waste by 2022.
The idea behind this new collection system is not to put additional
work on your employees just to be
environmentally correct – One-Bin
Plus makes disposal easy and will
become second nature to you and
your staff, just like recycling newspapers and bottles and cans is now.
Because Allied Waste Services, a
Republic Services company, is one of
the largest waste and recycling haulers
in the country, we are experts at how
to make One-Bin Plus successful
for your business through ongoing
outreach, educational materials and
the best customer service right at your
fingertips. Our goal is to help achieve
Green Business status for all businesses in San Jose and using One-Bin
Plus is the ticket to getting there!
Frequently Asked Questions
Q: Will this change affect residential services?
A: Residential services are not
affected by this change. The new
collection franchise includes commercial customers (businesses) only.
Q: I would prefer not to change my
hauler and don’t understand why?
A: The San Jose City Council
awarded, by competitive bid process,
the collection franchise to Allied
Waste in an effort to increase recycling diversion, streamline collection
rates and decrease carbon impacts to
the City. One hauler also means all
businesses have the same customer
service center, the same billing center
and collection programs tailored to
meet business needs.
Q: Do I have to use Allied Waste
for all my waste needs?
A: No, the new franchise does
affect the majority of solid waste,
organics and recyclables but there
are some exceptions like:
•C&D (Construction/Demolition)
•Material for which you donate/
•Medical & Hazardous waste
•Confidential shredding services
Q: Will my collection rates
A: Customer rates should be
established and all customers will be
informed of the new cost structure
in advance of the July 1, 2012 start
Q: Where can I find more information on this new collection service?
A: You may visit Allied Waste’s
website alliedwastescco.com, contact
Allied Waste’s customer service
department at (408) 432-1234
Monday-Friday from 8 am to 5
pm or the City of San Jose at (408)
975-2520 with additional questions.
Protecting Today’s Environment for a Better Tomorrow
The Chamber
The Chamber ADVOCATE • October 2011 • Page 12
Pioneers & Purpose Principal and Teacher of the Year
Each year, the business, civic, and education
communities come together to celebrate Pioneers &
Purpose – the signature event of the Silicon Valley
Education Foundation
The annual event celebrates the best in education
and recognizes individuals who have had a leading
impact on their industry, and who have been driven
with a sense of purpose and commitment to support
SJSV Chamber Board Member Kim Delevett of
Southwest Airlines had the honor of distributing
awards for Principal and Teacher of the Year. Linda
Rose Barker of Robert F. Kennedy Elementary
was awarded Principal of the Year and Elle Arnot
of Boynton High School was awarded Teacher of
the Year. Barker and Arnot were also recognized
at the SJSV Chamber’s Legends & Leaders event
last fall.
(L-R) Tom Torlakson, State Superintendent of Public Instruction, Teacher of the Year
Elle Arnot, Boynton High School and Dr. Michael Kirst, SVEF Board of Directors and
Stanford University Professor of Education, Emeritus.
The San Jose Silicon Valley Community Education Foundation and SVEF formed a unique partnership to recognize and reward Principal and
Teacher of the Year. Winners are announced annually at the SJSV Chamber’s Legends & Leaders
event and recognition continues throughout the
year, concluding with SVEF’s Pioneers & Purpose
Kim Delevett (L), Southwest Airlines and SJSV Chamber Board Member presents
Linda Rose Barker (R) Robert F. Kennedy Elementary with the award for Principal of
the Year.
East Santa Clara Street Business Association
East Santa Clara Street Business Association (ESCBA) consists of 30 blocks of shops, medical service providers, salons, restaurants,
Roosevelt Community Center and Park, the public library, City Hall, grocery stores and churches. Merchants, business owners and service
providers work together with San Jose State University students to promote the shop-and-dine local, pedestrian experience in this ethnically
rich area. For more information about membership or what ESCBA has to offer, phone 408.236.2006 or visit us online at www.escstreet.com.
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