How to Use Social Media Analytics to Your Advantage Upcoming Association

A Publication of the Tucson Association of REALTORS®
mar/apr 2013
Connect With Us!
How to Use Social Media Analytics
to Your Advantage
Pages 6-7
Upcoming
Association
Events You Don’t
Want to Miss
Page 5
Clean Up Your Inbox!
Pages 16-17
2
mar | apr 13
TUCSON REALTOR®
Magazine
President’s Message
Dear Fellow Members,
As I mentioned in last month’s President Message, “Raising
the Bar” of professionalism, education and communication is
my theme for the year. In this month’s issue, as well as the
next couple of issues, I would like to focus on each one of
these individually. This month’s focus will be on education.
We, as REALTORS®, are obligated to complete the Code
of Ethics training every four years in addition to 24 to 30
hours of continuing education every two years. Are we,
as REALTORS®, just taking any
course to have a check in the
box or are we focusing on the
educational sessions that will
increase our knowledge base?
By concentrating on education
that will improve our knowledge,
we will be able to provide more
protection to the public in addition to increasing our professionalism thereby raising the bar of
the public’s perception of us as
REALTORS®.
Taking designation classes
such as GRI, ABR or CRS, even if
you are not interested in obtaining these designations, are great
examples of classes that will
improve your knowledge, which can directly correlate to your
bottom line. By furthering your education, you will develop
more self-confidence, learn time management and organizational skills, gain more financial knowledge to better assist
your clients, and develop better communication/negotiation
skills thus building a solid foundation for your real estate
business. Ready to begin? Then be sure and check out the
education classes available at TAR!
Speaking of education, this month’s magazine has some
great articles with tips on how to keep your inbox neat
and you might even learn a little bit about data analytics.
Remember even in this day and age of advanced technology,
it’s important not to forget the basics. How we communicate
with each other is vital. This could mean putting down your
cell phone in a meeting, making sure your inbox is organized
so you don’t miss important emails or going back to the oldfashioned phone call instead of a text message.
Here’s to a prosperous second quarter!
Feature Article:
6-7 Analyzing the Analytics
A brief overview of Facebook, Twitter and YouTube analytics
and how YOU can use them to better your business.
Features:
10 Legal Talk:
Blamed for Loud Neighbors?
16-17 Tech Talk:
Inbox Overload
Learn some simple steps on how to effectively organize
your inbox.
19 Take Advantage:
Discounts at Mama’s Pizza, Sam’s Club and More!
Departments
4
Association Updates
5
Calendar Highlights
8-9
Educational News and
Opportunities
11 Member Update – NEW!
12 YPN Corner
13 New Members
14-15 Association Events Photo Album
Sincerely,
Cathy Erchull, ABR, GRI
2013 President
18 Government Affairs Update
21 Affiliate Corner
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4
mar | apr 13
A S S O C I A T I O N
2013 Tucson Association of
REALTORS® Board of Directors:
President
Cathy Erchull, ABR, GRI
President-elect
Steve Redmond, GRI
Vice President
Nicole Brule-Fisher, ABR, CRS, GRI, GREEN
Treasurer
Douglas Wright
Immediate Past President
Timothy Bott, GRI
Directors:
Laura Baldwin
Lisa Burns
Miriam Bell, CRS, GRI, MRE, SRES, PMN
Kimberly Clifton
Illa Krasnick
Andrew Gregory
Lynn Hellwig
Darla Johnson
LuAnn Kidd, ABR, CRS, GRI
Greg McCown
Pahl Newlon, GRI
Pam Ruggeroli, ABR, CRS, GRI
Meg Sax, CRS, GRI
Wendy Trush, SRES
2013 Tucson Association of
REALTORS® Multiple Listing
Service Board of Directors:
President
Sue Cartun, CRS, GRI
President-elect
Kimberly Clifton
Vice President
Henry Zipf
Treasurer
David Painter
Directors:
Jim Adams, e-PRO
Kevin Kaplan
Steven Redmond, GRI
Dan Santa Maria, CRS, GRI
James Strong
Maureen Thompson
Bob Zachmeier
U P D A T E S
April is Fair Housing Month
April 2013 marks the 45th anniversary of the 1968 landmark Fair Housing Act. Each year REALTORS® recognize the
significance of this event and reconfirm our commitment
to upholding fair housing law as well as our commitment to
offering equal professional service to all in their search for
real property. Learn More >>
TAR Board Elections Are Coming!
Each spring, you have the opportunity to vote for who will
serve on your Board of Directors for the Tucson Association
of REALTORS®. The Board decides the direction TAR will take
through bylaws, policies and strategic planning. The Election
will determine the 2014 Board of Directors. Look for the candidate preview the week of April 1. You will receive a link to
the ballot on April 15 and have until April 22 to vote. Contact
[email protected] with any questions.
Thinking about running for the Association Board of
Directors?
Learn More and Fill Out the Application >> Deadline to
declare candidacy in writing to Nominating Committee: 5:00
p.m., March 26, 2013. Deadline to submit photo and biography: 5:00 p.m., March 28, 2013. Deadline for nominees from
the floor to submit application, biography and photo: 5:00
p.m., March 28, 2013. For more information, contact Cheri
Meadows, [email protected]
Win a $10,000 Grant From NAR for Your Charity!
REALTOR® Magazine Good Neighbor Awards program
recognizes REALTORS® who are improving the lives of others through volunteer work. Each year, five winners are
selected to receive $10,000 grants for their charities as well
as national publicity to help their cause. Tucson REALTOR®
Michael Campbell was one of the top five winners selected
in 2012. Learn more about his story >> More Information >>
Arizona Gives Day – March 20
Arizona Gives Day is a day for Arizonans to come together
to make donations to as many nonprofits as possible in 24
hours. On March 20, 2013, from 12:00 a.m. to 11:59 p.m.,
supporters of Arizona nonprofits will go online, connect with
causes they care about, and make tax-deductible donations.
Supporters will search for participating nonprofits and simply
click to donate. The donation stays local and helps our nonprofit community provide much needed services in the state
of Arizona. Learn More >>
Read the Latest MLS Magazine!
You’ll want to be sure to take a few moments to read this month’s MLS Magazine. In It, you’ll
learn about single sign on through the TARMLS Gateway, how to save a copy of your listings,
listing status definitions and more! Also, read about the Down Payment Resource tool.
Read It Now >>
5
TAR Member Mixer
April 18, 2013
4:00 p.m. to 7:00 p.m.
The Lookout Grille, Westward Look Resort, 245 E. Ina Rd.
(We’ll be on the patio, just off the main lobby)
TAR Members! Mingle with other members at the first
Association mixer of 2013. Enjoy appetizers on us and happy
hour drink specials (happy hour pricing ends at 6 p.m.).
Thank you to our sponsor, Tom Heath of Bancapital. Free
valet parking is available. RSVP by April 16 to [email protected] or 520-382-8775.
Annual Membership and Participant Meeting
March 27, 2013
10:00 a.m. to 11:30 a.m.
(Participant Meeting to immediately follow Membership
Meeting)
2445 N. Tucson Blvd.
This is a great opportunity connect with your fellow members. You’ll hear from TAR Board of Director’s candidates (the
election will be in the spring) and where we are to date with
the business plan. Register Now >>
TAR Young Professionals Baseball Night
UofA vs. ASU
April 16, 2013
5:00 p.m. Gates open 6:00 p.m. Game starts
Hi Corbett Field, 3400 E. Camino Campestre
Post Tax Day celebration! Join us as we cheer on the
Wildcats as they take on ASU! We will save seats for those in
our group. Bring a friend, spouse, client or your kids! Tickets
are $4 (discounted rate) and you purchase them through us.
Contact Laura Kruszewski, [email protected] or 520382-8775 to get your tickets.
Annual School Supplies Drive
July 2013
Help us collect school supplies for all eight of Tucson’s
school districts. We’ll be holding a completion between
offices to see who can collet the most supplies (broken out
by office size).
Annual Wild Western Night Featuring Texas Hold’em
July 19, 2013
El Conquistador Resort
Break out the cowboy boots and belt buckles and help us
raise funds to benefit local charities. Hosted by the Tucson
REALTORS® Charitable Foundation.
Nationwide Open
House Weekend
April 20-21, 2013
The Tucson Association
of
REALTORS®
has
teamed up with NAR
and REALTOR® associations across the country for one weekend of
Nationwide Open Houses. The purpose of this
is to encourage those who are thinking of buying a
home to take advantage of unique home market factors. Your
Part: Be sure to include your open house on the MLS! Well
be directing the public to the MLS to view the open houses
for that weekend. This is at no cost to you! More details >>
5th Annual Softball Fundraiser
April 27, 2013
8:00 a.m.
Golf Links Sports Complex, 2400 S. Craycroft Rd.
Rally a team and join us for our 5th Annual Softball
Fundraiser! The event is a blast for the whole family with
food, entertainment and more. More information >>
Annual Real Estate Expo
September 12, 2013
Tucson Convention Center
Southern Arizona’s largest real estate trade show boasts
over 100 exhibitors, free parking, free admission and educational opportunities. This year’s theme is “80’s.” Exhibitor
and sponsor registration opens in April.
Annual Golf Fundraiser
November 1, 2013
Be sure to write this date on your calendar. Network with
your peers all while raising funds for a great cause! Hosted by
the Tucson REALTORS® Charitable Foundation.
Annual Installation & Awards Banquet
November 2013
Another great opportunity to connect and network with your
peers while you support your incoming Boards of Directors.
We distribute awards for REALTOR® of the Year and more.
6
mar | apr 13
Analyzing the Analytics
How to Use Social Media Analytics
to Your Advantage
By Laura Kruszewski
Do you have a Facebook, Twitter or a YouTube page for your
company? Do you use analytics to track the activity of these
pages? Using analytics can help you better understand who
your audience is, what time of day they are online, how they
are accessing your posts, videos, etc., so you can tailor your
messages appropriately.
Facebook
Facebook’s Page analytics, otherwise known as Insights,
can be intimidating. Many social media specialists can vary
in their opinions on what you should track and not track.
Let’s take a look at some of the highlights from each of the
tabs on the Insights page.
• View the breakdown of where those people are (TAR has
friends in Singapore).
Where Your Likes Came From Graph:
• Displays likes and unlikes.
• Shows how they liked your Page including through their
phones, on your Page directly or through a Facebook
recommendation.
Reach Tab:
This tab will give you an indication of just how effective your
posts are, if your fans are sharing your posts, commenting on
what you post, etc.
How You Reached People Graph:
Shows you how many saw content related to your Page and
how they saw it:
• Organically: The number of times your status updates
were seen in a News Feed or ticker or on visits to your
Page. This includes those who like your Page as well as
those who do not.
• Paid: This will give you the number of impressions of a
sponsored story or ad that you paid for.
Access your Insights by clicking on the “Insights” link on
your company Page. From there, you’ll see a menu: Overview,
Likes, Reach, Talking About This and Check-Ins.
Overview Tab:
This is your main dashboard and as the title says, it gives
you an overview.
Main Graph:
• Friends of Fans: How many people are friends of those
who like your Page.
• People Talking About This: Includes those who liked
your post, shared it or commented on it, if someone
mentions your Page in their status update or responds
to an event you posted, etc.
Page Posts:
This will give you a break down of your posts, the reach,
engaged users, how many people were talking about the post
and how viral it went.
Like Tab:
This tab will show you a demographical break down of who
likes your Page and how they are liking your Page.
People Who Like Your Page Graph:
• View by male or female the ages of those who like your
Page.
• Viral: The number of impressions of a story published
by a friend about your Page.
Talking About This Tab:
Who is Talking About This Page Graph:
As with the other tabs, you’ll be able to see a demographic
break down of who is talking about your Page.
How People Are Talking About Your Page Graph:
• Talking About This:
o The number of unique people who saw a story posted
about your Page.
o Drop down menu allows you to select a specific story
type including posts by others, page likes or mentions
by others.
o Viral Reach: The number of people who saw a story
posted by a friend of your Page.
Tying it All Together:
Facebook Insights can be overwhelming due to the amount
of data presented. What I would suggest is using the data
to better understand the effectiveness of your posts and to
understand your audience. Using the information on the
Overview tab, you can see if a certain post topic is more
popular than another. The tabs will show you who your audience is, which can help you when you’re trying to figure out
what to post.
feature
7
article
YouTube
YouTube has it’s own analytics built in. We’ll take a look at
some of the key metrics and how to use them to your advantage. These are just some of the many tools within YouTube’s
analytics.
there are plenty of third-party resources that can help you
track your tweets. We’ll explore a few.
SocialBro:
www.socialbro.com
Many columnists are shouting on the rooftops that this is
hands-down the best Twitter metrics tool out there. The good
news is, there’s a free version or you can go pro and get more
features.
Yes, you can get an email from Twitter every time someone
follows you, but your SocialBro dashboard will show you not
only who follows you, but who unfollows you. It will even show
you who isn’t active on your list of followers.
To view your analytics, go to your channel and click on
Analytics, located near the top right of the screen. From
there, it will bring up a separate page with your data.
Demographics:
As with Facebook, this will show you who your audience is;
male or female, their age ranges and where geographically
they are. This is a great way to measure who is accessing
your videos and will help you in the future when you’re crafting your video content.
Views:
See a break down of your videos with view count. This can
help you wager how successful your video content is and if
you should try something different. For example, would a
Home Ownership 101 video be good? Or a video on curbside
appeal? Your view counts will show you what people want to
watch.
Playback locations:
Ever wonder where people are watching your video? On
their phones, computers, directly on your channel or maybe
through your website (through the YouTube video embed
code)? This will break down where people are watching it and
the view count.
Audience Retention:
This one might be slightly painful to view as it will show you
if your videos are keeping the attention of your viewers. It can
also be constructive so you know if you need to make them
a little shorter.
Twitter
You’ve finally got this Twitter thing down. You have tackled
sending out messages that are 140 characters or less and
have a decent number of followers. But just how effective are
those tweets? While Twitter does not have built in analytics,
SocialBro will show you the best time of day to tweet based
on the time of day most of your followers are online; this
way you can get more replies and retweets! It will show you
where they are tweeting from, the most popular time zone,
etc. This way, you can adjust your Twitter marketing based
on these factors and know when to setup the time for your
tweet to go out. Side note: in case you did not know, you can
use TweetDeck, which is a part of Twitter, to schedule your
tweets. As of May 2013, only the web version of TweetDeck
will be available as the apps for Android and iPhone will no
longer be supported.
TweetStats
www.tweetstats.com
This is a free tool. Just type in your Twitter name and it will
show you a break down of your tweets per hour, per month,
a tweet timeline and reply statistics. Note: once you type in
your Twitter name, it may take several minutes to generate
the report.
Twitalyzer
twitalyzer.com
This tool has both paid and free versions. Twitalyzer will
break down your data into something you can use giving
you an overview of user interactions. This tool has over 50
metrics it can measure for you. Metrics include being able
to see who your top retweeter is, and a comparison between
your Twitter account and your competition. The customizable
dashboard can feature the most influential people in your
network, trends and more.
Don’t Be Intimidated
It’s not a secret that the social media world is constantly
evolving, and just as soon as you seem to get a handle on it,
it changes again. Many companies have one person whose
sole job is social media. Don’t let that discourage you; set
aside time each month to run your metrics reports. Going
the extra mile can help you gain more knowledge on who is
accessing your page, and how to best reach them.
8
mar | apr 13
E D U C A T I O N
N E W S
March/April Classes
New Member Orientation
March 18, 2013
8:30 a.m. to 3:00 p.m.
Instructors: Joeann Fossland/ Mike Mulvena
At the Tucson Association of REALTORS® we believe that
“membership has its privileges.” This course is designed to
provide you with the tools, resources, knowledge and relationships to build a successful real estate career. This course
also meets the requirements of the National Association of
REALTORS® mandated Quadrennial Ethics requirement. We
will collaboratively on addressing common issues and questions that arise in the real estate industry and help you begin
your real estate career with excitement and enthusiasm. We
can’t wait to involve you in the Voice for Tucson Real Estate.
Register Now >>
GRI 320
Advanced Customer Care Through Technology
March 21, 2013
8:00 a.m. to 5:00 p.m.
Instructor: Joeann Fossland
This class is designed to help students optimize their web
sites to provide maximum lead generation; use web-based
tools and video communities to enhance their overall marketing plan; use blogging as an effective branding and marketing
tool; and to create podcasts to use for personal and property
marketing. ADRE approved through Arizona Association of REALTORS® |
255 East Osborn Road, Suite 200, Phoenix, Arizona 85012 | 602-248-7787
** Register Now >>
City of Tucson Down Payment Assistance Workshop
March 26, 2013
9:00 a.m. to 11:00 a.m.
Panel Discussion
Hundreds of thousands of dollars available for first-time
home buyers. The City of Tucson and Pima County’s new
Down payment Assistance Program is now available. Join us
for this informative panel discussion. As the housing market
heat up in 2013, take advantage of a new down payment program. Your home buyer will thank you! Register Now >>
To Disclose Or Not To Disclose, That Is Not The
Question
March 26, 2013
1:00 p.m. to 4:00 p.m.
CE: 3 Hours Disclosure
Instructors: Course Creators
How well do you know the Seller’s Property Disclosure
Statement? Does your client really understand their rights,
obligations and duties in regard to disclosure? Want to know
what to say to the agent who lists a property without a SPDS?
Want to know how to protect yourself when your seller
doesn’t want to complete the disclosure? Want to protect
your buyers when a SPDS is not available? **ADRE approved
through Course Creators School, 4729 E. Sunrise Drive #172, Tucson, AZ
85718, 520-360-0280** Register Now >>
Broker Management Clinic #2
March 28, 2013
9:00 a.m. to 12:00 p.m.
CE: 3 Commissioners Standards
Instructor: Mary Lee Greason
Broker Management Clinic #2 - Broker Policy Development
for Residential Resale Brokerages. Fulfills the ADRE requirement for Designated Brokers and Associate Brokers designed
by the DB to review and initial contracts. Register Now >>
GRI 202 - The Contract Class
April 15 & 16, 2013
8:00 a.m. to 5:00 p.m.
CE: 5-contract law/3-agency law/3-real estate legal issues/3disclosure
Instructor: Andy Isreal
This class will provide a comprehensive and detailed review
of the AAR Residential Contract and other standard forms
developed by AAR. There will also be a number of risk management techniques discussed, and students will develop
a better understanding of contract law. ADRE approved through
Arizona Association of REALTORS® | 255 East Osborn Road, Suite 200,
Phoenix, Arizona 85012 | 602-248-7787 ** Register Now >>
New Member Orientation
April 22, 2013
8:30 a.m. to 3:00 p.m.
Instructors: Sue Cartun/ Mike Mulvena
At the Tucson Association of REALTORS® we believe that
“membership has its privileges.” This course is designed to
provide you with the tools, resources, knowledge and relationships to build a successful real estate career. This course
also meets the requirements of the National Association of
REALTORS® mandated Quadrennial Ethics requirement. We
will collaboratively on addressing common issues and questions that arise in the real estate industry and help you begin
your real estate career with excitement and enthusiasm. We
can’t wait to involve you in the Voice for Tucson Real Estate.
Register Now >>
Broker Management Clinic #3
April 23, 2013
9:00 a.m. to 12:00 p.m.
CE: 3 Commissioners Standards
Instructor: Mary Lee Greason
Broker Management Clinic #3 - Broker Supervision for
Residential Resale Brokerages. Fulfills the ADRE requirement
for Designated Brokers and Associate Brokers designed by
the DB to review and initial contracts. Register Now >>
17% off Online CE Classes in March!
If you are in need of fulfilling your continuing education hours, we have a great option for you! Get a17%
discount for online CE!. Go to http://tucsonrealtors.
theceshop.com/ Enter the promotional code STDAY17
at check out to receive your discount. IT’S SO EASY!
Enroll Today! Promotion expires 3/31/2013.
and
9
O P P O R T U N I T I E S
March FlexMLS Training Classes
FLEX MLS Training Classes Are Back! Sign up for one our FREE FlexMLS classes today. Meet Jeni Huber, our new trainer >>
MLS 202: FlexMLS Listings & Maintenance
March 19, 2013 | 9:00 a.m. to 10:30 a.m.
Register Now >>
MLS 101: Intro to FlexMLS
March 20, 2013 | 9:00 a.m. to 11:00 a.m.
Register Now >>
MLS 203: FlexMLS CMAs
March 21, 2013 | 9:00 a.m. to 11:00 a.m.
Register Now >>
MLS Elective: FlexMLS Social Networking &
Customizing Dashboards
March 21, 2013 | 1:00 p.m. to 3:00 p.m.
Register Now >>
MLS 301: FlexMLS Advanced Tips & Tricks
March 26, 2013 | 10:00 a.m. to 11:30 a.m.
Register Now >>
MLS 204: FlexMLS Contact Management
March 27, 2013 | 9:00 a.m. to 10:30 a.m.
Register Now >>
MLS 201: FlexMLS Searches
March 28, 2013 | 9:00 a.m. to 11:00 a.m.
Register Now >>
Education Class Polices (applies to TAR and TAR/MLS
classes/seminars):
Walk-in Policy: Provided there is space in the class, walkins are allowed to attend for a fee of $10.
Cancellation Policy: Cancellation must be received no
later than 24 hours prior to the class date. After that period
a $20 no show fee will be assessed.
Late Policy: To receive Continuing Education Credit, the
attendee must not be later than 5 minutes after the published class start time. This policy also applies to non CE
classes.
Contact Information:
Annalisa Moreno, Director,
Education & Housing Opportunities,
[email protected], 520-382-8789
Aaron Reid, Education Coordinator,
[email protected], 520-382-8791
Jeni Huber, MLS Trainer, [email protected],
520-382-8784
10
mar | apr 13
L E G A L
T A L K
Blamed for Loud
Neighbors?
REALTOR® Molly recently assisted buyers in their purchase of a lovely four bedroom Colonial. The buyers diligently
researched their dream home and insisted on a seller’s disclosure form prior to executing a purchase agreement.
Recently, Molly has received several calls from the buyers
regarding the next door neighbor. This neighbor works the
night shift, and his large truck is extremely loud. Further, his
visitors come and go from his home constantly. The buyers
spoke with nearby neighbors, who acknowledged the activity
and told them that it was not new. This particular neighbor is
a colorful, unique person, the buyers learned, who has lived
in the neighborhood for 10 years. The other neighbors told
the buyers that they were surprised that no one had mentioned this person to them when they were viewing the home,
especially considering that several police reports had been
filed, detailing his loud events and speeding.
The buyers are livid. They believe the listing broker knew
about this neighbor and did not disclose the situation. They
are filing a grievance against him at the local board for a
violation of Article 2 for failure to disclose a pertinent fact
regarding the property. REALTOR Code of Ethics Article 2
states that “REALTORS® shall avoid … concealment of pertinent facts relating to the property or the transaction.” It’s
possible that the Grievance Committee may forward the complaint for hearing, but it’s also possible that they may simply
dismiss it as a troublesome neighbor who’s not necessarily
related to the actual property. Further, the neighbor could
simply move away.
ORIGINATE EFFICIENTLY
Why it may not be a violation: The local board’s Grievance
Committee forwarded the case for hearing, and the hearing
panel concluded that the listing broker knew nothing about
the neighbor and that the homeowners believed, correctly,
that they were not required to disclose any details about the
neighbors. Finding these facts, the hearing panel found the
listing broker not in violation of Article 2.
After the members of the hearing panel signed the decision, several members of the panel discussed whether the
outcome would have been different if Molly had been the
listing agent. They concluded that, even if Molly had been
aware of the neighbor’s nocturnal habits, she would not be
in violation because the premise of Article 2 is to avoid misrepresentation of material and pertinent facts affecting the
property or the transaction.
This article originally appeared in Florida Realtor® magazine. Reprinted with permission of Florida Realtors®.
Copyright @2013
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M E M B E R
U P D A T E
Member Update
Many TAR members travel to state meetings as well as
national meetings. Because it would not be feasible for all
members to attend, we’ll bring you recaps of these meetings. Read about TAR Vice President Nicole Brulé Fisher and
TAR Director LuAnn Kidd’s trips to Washington D.C. for their
respective meetings.
NAR Leadership Academy
Nicole Brulé-Fisher, ABR, CRS, Certified EcoBroker®, e-Pro,
GREEN, GRI
In January 2013, I had the honor of traveling to Washington
D.C. as a part of the NAR Leadership Academy. The 17 members of the Academy who are from all of the US, Spain and
Brazil, met for two days. The topics of conversation ranged
from learning about how NAR influences federal policy makers and key regulators on housing related issues, to social
media. Key members of NAR staff in Washington D.C. presented to the Academy about NAR’s advocacy efforts including tracking bills and regulations and providing testimony to
Congress and the various committees in both the House and
Senate. Also discussed was how NAR effectively builds relationships with members of Congress and other agencies that
directly influence housing related issues. The importance of
members responding to Calls to Action was of top concern
given the number of pressing issues poised to impact the
real estate industry. NAR’s Public Issues Media Manager, as
well as the social media division comprised of Nobu Hata
and Heather Elias, discussed how the REALTOR® message
gets promoted both to membership and the public at large.
Lawrence Yun, Ph.D., and Chief Economist for NAR, also provided an update on what is on the horizon for real estate for
the next few years.
NAR is the largest trade association in the world and a very
well respected one at that. Staff for NAR is among the best
and brightest in the country. They are strategic, forward thinking, and committed to actively protecting the interests of its
one million members and ALL homeowners in the US.
NAR Participation Council Meeting
LuAnn Kidd, CRS, ABR, GRI, CDPE
This past January, NAR
held special meetings in
D.C. due to the structure
change to committees. I am
involved with the Community
& Political Affairs Division of NAR, which is
located in D.C. The entire organizational chart
is new this year to better serve our members and promote the REALTOR® Party. The National RPAC Trustees now
have two divisions, fundraising and disbursements. RPAC
Fundraising is handled through the trustees Major Investor
Council and the new Participation Council. Recruiting major
investors has been an important part of fundraising but NAR
also realizes that it is also important to get more member
participation. After all, we are a member driven Association
and every member needs to do their part in helping to
protect homeownership, which in turn protects our profession. Like the old saying says: If your real estate is your
profession, then politics is your business! I had the honor
to serve last year as the Major Investor Council liaison from
Arizona. This year I am doing the same thing but for the
new Participation Council. We made great strides last year
in Arizona and have many new major investors. I am proud
to say that of the five President Circle members in AZ, four
are from TAR including me!
Overall, our meetings were great. I was able to meet and
share ideas with all the other liaisons from all the other
states. We all agree that educating our members is the most
important thing we can do. However, it is also important to
hold events/functions to help raise money. There are many
things you can do to make it fun and raise money at the same
time. I am hoping that this year we get some fun things going
here at TAR. Some events might cost money, other things you
can do are free. I have a budget from NAR and I hope to make
good use of the money and not leave it on the “table.”
NAR is using a new system called Aristotle. Most states
have gone to it but Arizona is one of only a few that is not on
it yet. This system will make it easier for us to keep track of
where our members stand regarding their RPAC contributions
and it will help us on the council to do proper targeting.
Some interesting statistics regarding our political successes include our President’s Circle program. There were 38 candidates identified as deserving of REALTOR®
support and 36 of these candidates won
their races!
Last year, NAR had 37% participation (an increase over past years).
Arizona had 20% participation last
year and is expected to hit at least
25% this year.
11
12
mar | apr 13
Y P N
C orner
Tucson Association of REALTORS®
Young Professionals Network
Are you a young professional in the real estate industr y? This YPN Corner is for you!
Building Relationships: There Isn’t An App for That
By Brooke Wolford
We have all gotten sucked into this world of technology. We
do everything we can to stay on top of what’s new and hot
and purchase the latest iAnything. Even I can’t help but admit
that that I do like the “shiny” things in life. However, the other
evening, I looked over at my 10-year-old son. My son has
his own laptop, iPod, cellphone, and every gaming system
imaginable. He’s learning a ton about technology and is even
dabbling in learning how to code. Being the techie that I am,
I feel proud. But while watching him type on his computer,
listen to his iPod, and simultaneously check his cellphone, I
began to think about the possibility that he was missing out
on basic relationship building opportunities. I think for many
of us, we are heading down the same path.
Recently, at the St. Paul Area Association of REALTORS®
YPN Smarty Pants Tech Bar, a lot of agents were asking technology-related questions like, “What apps should I be using?”
and “Why and how should I use social media?” Many seemed
overwhelmed. They all wanted to know, “What gadget or
social media site will solve my latest business problem?” I sat
at the gathering knowing that it was this question itself that
was their greatest problem of all.
Brooke Wolford is a real estate practitioner with Coldwell
Banker Burnet in Woodbury, Minn. Follow her blog at www.
thehousingword.com.
Used with Permission, National Association of REALTORS®
Young Professionals Network.
http://www.tucsonrealtors.org/ypn.html
The truth is, it’s not all about technology. Sometimes, the
best way to fix something is on our own without any devices or
gadgets, because in the end, nothing is ever going to replace
human contact. At the 2012 Massachusetts Conference for
Women, Arianna Huffington warned against this while delivering her keynote speech: “If we don’t learn to disconnect
from technology and really connect with ourselves, we will
become fried,” she said.
As REALTORS®, we still have to connect with our clients,
and the more times we reach out to them behind a computer, tablet, or cellphone screen, the farther away from them
we’re really getting. Think of those moments when you show
a client a home and they instantly fall in love right before
your eyes. Personally, as an agent, that is one of my favorite
moments and something I really enjoy about being an agent.
No amount of technology is ever going to replace that.
The real dilemma with technology is that it causes people
to hide behind text messages, e-mails, cellphones, and
social networks instead of communicating directly. It’s still
very important to reach out to your clients offline. People
still crave human contact and always will. Yes, some of the
technology out there will help you be more productive, but
you should be spending the time saved to personally connect
with the consumer and be present in their lives.
TAR Young Professionals
Baseball Night
UofA vs. ASU
April 16, 2013
6:00 p.m.
Hi Corbett Field, 3400 E. Camino Campestre
Join us as we cheer on the Wildcats! The game starts
at 6 p.m. and we will save seats for those in our group.
Bring a friend, spouse, client or your kids! Tickets are
$4 (discounted rate) and you purchase them through us.
Contact Laura Kruszewski, [email protected] or
520-382-8775 for more details.
N E W
M E M B E R S
New Members
January/February 2013
American Homes 4 Rent
Leo Garcia
La Causa Realty, LLC
German Reyes
The Negotiators Realty
Mary Powell
Bright Properties
Katherine Jacobson
Long Realty Company
AngelaCross
Anthony Schaefer
Craig Rott
Daryl Finley
Diane Tierno
Douglas Burke
Emily Mulcahy
Jaclyn Finfrock
Jean Savard
Justin Morrett
Kandee Myers
Keli Mendivil
Lia Gilbert
Linda Rott
Lisa Robinson
Margaret Butler
Ramazan Seker
Richard Fancon
Stephen Harvey
Tanya Barnett
Wyatt Saul
The Pepper Group Diversified
Ronny McCraren
Cardinal Real Properties LLC
DeannPatterson
Iris Esquer
Cobb Realty LLC
Nola Sirois
Coldwell Banker Residential
Brokerage
Aleksander Borisevich
Jeremy Young
Copper View Realty, LLC
Donald Hagemann
Exp Realty
Shannon Gaines
Mary Rogers
Fort Lowell Realty & Property
Management Michelle Cunningham
Homesmart Advantage Group
Christy Wyman
Michele Radford
Peter Sollenbarger
HomeSmart Pros Real Estate
Edith Leal
Maricela Bon
Imagine Realty Services
Kathleen Luker
Keller Williams Southern
Arizona
Cybelle Castillo
Diana Fennie
Glen Broderick
Jose Figueroa
Mike Muehlstedt
RachelPeterson
Ralph Harding
Rebecca Markowski
ShawnCash
StevenCrawford
StevenReiner
Trisha Lioy
MVP Consulting Group, LLC
Maribel Valdes
Oracle Land & Homes
Frederick Roy
Premier One Realty
Amaury Torres
Franz Gutierrez
Kristy Byrnes
RubenQuijada
Thomas Cracovaner
Tierra Antigua Realty
Diane Everhart
Erin Keller
HadleyCastaneda
Kendra Bates
Patricia Budnik
Richard Knott
Scott Anders
Aaron Fisher
Amy Pizzanelli
Brian Hansen
Elaine Gordon-Harris
Gladys Nasser
Lia Martinez
Susanna McClure
Tania Olive
Universitas Realty LLC
Alberto Chamorro
Vail Realty
Joanna Mendoza
Van Matre Real Estate
Mark Van Matre
Westar Real Estate Services
Sheila Meyers-Moore
Win3 Realty
CorinaBaca
RE/MAX Majestic
Isaac Figueroa
Realty Executives Tucson Elite
Brian Gurule’
Iris Beck
Kelsey Esler
New Affiliate
Members!
Recker Realty & Investments
Larry Snyder
Arizona Exterminating
SaddleBrooke Development Co
Brad Hart
Luis Flores
Rhine Inspections
View a list of all of our
Affiliate Members! >>
13
14
mar | apr 13
E V E N T S
TAR Soccer Shootout
January 18-20, 2013
The Association was proud to be the title sponsor for the
Soccer Shootout for the fifth year in a row. This year’s impact
is projected to be $3.1 million. There were more than more
than 5,000 players, (358 teams) as well as their coaching
staffs and families in attendance, bringing more than 10,000
people to Fort Lowell Park on opening night and generating
2,100 room nights in local hotels.
P H O T O
A L B U M
TAR Board
President
Cathy Erchull
View the Recap Video! >>
TAR Forecast Seminar
January 11, 2013
Over 100 members attended the Forecast Seminar with
guest speaker Lawrence Yun. Yun is the Chief Economist and
Senior Vice President of Research at the National Association
of REALTORS®.
Thanks to our
sponsor, Title
Security Agency
of Arizona
Lawrence Yun
Addresses the
Crowd
Bob Dytko Gives a Pima
County Growth update
TAR Small Brokers
Networking Event
February 19, 2013
The event featured timely
speakers and exhibitors for
small brokers to visit with.
E V E N T S
P H O T O
15
A L B U M
TAR Community Leadership Update
March 1, 2013
City managers from Tucson and surrounding areas
shared updates as to what their region was planning for
the year. Joe Snell, CEO and President of TREO, gave an
economic update.
Joe Snell
addresses
the audience
Tucson City
Manager
Richard
Miranda
City Managers and TAR Government Affairs Director
Steve Huffman take questions from the audience.
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16
mar | apr 13
T E C H N O L O G Y
Inbox Overload
Learn some simple steps on how to
effectively organize your inbox.
By Laura Kruszewski
Between phone calls, text messages, meetings,
emails, etc., sometimes it’s hard to keep everything organized. Read this article to learn how to
keep your inbox healthy!
How many emails do you have sitting in your
Inbox, both read and unread? Do you take full
advantage of the many tools available to you
through your email provider (Yahoo, Gmail,
Hotmail, AOL, etc.)?
Let’s take a look at some simple ways to clean
up your inbox. This will be the easiest if you are
actually on your PC or laptop versus a tablet or
smartphone.
Delete. Delete. Delete.
The best way I’ve found to do this is to sort
by sender. You might be feeling slightly overwhelmed at this point, so start out simple. Delete
the easy emails where the sender’s content is
maybe just a response to yours, such as, “Thank
You!” Get rid of those emails that you know for
sure you won’t need.
From there, sift through your messages and
make some judgment calls on what you can send
to the trash bin. For example, if you no longer
have a need to keep a record of it or it’s an old
sales coupon, etc., those would fall under the
“delete” category.
Another space-taking item is when there are
a lot of back-&-forth replies regarding the same
original email, especially when there are multiple
readers. Usually the most recent reply contains
both the initial email, plus all the subsequent
replies. Deleting all but the latest reply can help
reduce the inbox overload.
Organize!
Now that you’ve eliminated the non-essential
emails, you’ll want to consolidate what’s left over.
Yahoo, Gmail, Hotmail and AOL all have tools to
help you organize your messages.
Folders/Labels
Consider using folders to sort your mail (or
labels in Gmail). This way, you can clearly see just
what’s in your inbox. Once you open a message
and have dealt with it, file it in a folder.
T A L K
T E C H N O L O G Y
T A L K
Archive
Once you’ve deleted unnecessary emails
and stored some of them in folders, you might
still be left with a plethora of messages.
Consider archiving them. Most email providers have step-by-step instructions on how to
archive emails.
tion that you have new mail, as it interferes
with what you might be trying to accomplish.
Flag/Star
Many times, you won’t need to place an
email in a folder or even archive it. It might
be something that you want to go back to but
don’t want it to get lost in the list of emails. In
Hotmail, you can flag a message, which allows
it to stay at the top of your inbox. In Yahoo and
Gmail, you can star an item so you’ll know you
need to refer to it later. Gmail can go so far
as to rank your emails according to whom you
communicate with the most, key words and
more.
As REALTORS®, it may be difficult to not
respond to emails after a certain time (say 5
p.m.) as you may get a question about a listing
or from a client. So set up your times to check
your email when it is most effective for you.
Time is of the Essence
Something else to consider is setting aside
time each day to check your email. Depending
upon who you ask, most experts will say to not
check your email every time you get a notifica-
Pick the times of day that work best for you,
when you will have the least amount of distractions. Experts say maybe three to four times a
day at most you should set aside a designated
time to check your email.
Maintaining Your Inbox
Now that you’ve cleaned and organized
your messages, how do you plan to keep your
inbox neat? Consider changing some of your
habits using the above steps. You know now
how to organize your email, so upon reading
an email take a moment to delete it, put it in a
folder, label it or archive it. This article briefly
went over some of the many ways you can
simplify your inbox. And don’t forget to explore
the number of options and tools through your
email provider.
17
18
mar | apr 13
G O V E R N M E N T
A F F A I R S
3rd Annual Community
Leadership Update Meeting
On Friday, March 1st, the Tucson Association of REALTORS®
hosted the third annual Community Leadership Update meeting. These meetings are designed to give our members the
opportunity to hear directly from community leaders about
important issues impacting our business.
This year, our speakers included:
• Joe Snell, President and CEO of Tucson Regional
Economic Opportunities
• Richard Miranda, Tucson City Manager
• Gilbert Davidson, Marana Town Manager
• Greg Caton, Oro Valley Town Manager
• Farhad Moghimi, Sahaurita Assistant Town Manager
Joe Snell started out the morning with an update on economic development activities in Pima County. He noted that
this year has been one of the most successful years in job
creation in our community in the last five years.
He noted that the Tucson region is blessed with many
assets such as our beautiful environment, a world class
research university, proximity to California and Mexico and a
strong workforce.
He also explained that in spite of some of our successes there
is still a noticeable lack of financial capital available for new
business ventures and that is a major impediment for Tucson.
He encouraged us to start planning and thinking regionally
and suggested that investments in transportation improvements could be essential to take advantage of opportunities
that could generate hundreds of high wage jobs in Southern
Arizona.
Spring
INTO ACTION
Come see the
Old Republic professionals.
Oro Valley Manager Greg Caton announced the town’s
new advertising slogan, “It’s in Our Nature.” This slogan is
designed to draw attention to not only the natural beauty
of Oro Valley, but also the willingness of the town to work
constructively with businesses and residents to make their
town better.
He highlighted recent investments in community assets
like a new aquatic center that will bring recreation and tourism to Oro Valley.
Gilbert Davidson informed us of increases in building permit applications and increases in sales tax collections as a
sign of economic improvement. Marana also announced the
creation of an exciting new Heritage Park that will provide
recreational opportunities as well as concert and equestrian
facilities.
Farhad Moghimi similarly echoed signs of economic
improvement in Sahuarita and announced that they are
beginning the required update of their 10 year general plan
for the town. Sahuarita has experienced some of the highest
population growth rates of any town in Arizona.
Tucson City Manager Richard Miranda talked about efforts
to improve planning in Tucson and the creation of a new
economic development team at City Hall. He also pointed
out that we are now seeing real development in downtown
Tucson. We should expect to more shops, restaurants and
even housing developments in our city’s center.
Overall the speakers stressed that our economy is improving and we have many exciting opportunities ahead of us if
we can work together to take advantage of them.
FOR ALL YOUR ESCROW AND TITLE NEEDS!
MANNY HERRERA
�����������
Business Development Manager
Direct 520-351-9705
Yourtitleexpert.com
CONNECT
WITH ME:
2506 E. Vistoso Commerce Loop | Oro Valley, Az 85755
Phone 520-818-0064 | Fax 520-818-0079
Take Advantage!
M E M B E R
B E N E F I T S
Are you getting the most out of your dues dollars? We will keep you up to date on benefits you may or may not be aware of
through your local, state and national associations of REALTORS®!
National Association of REALTORS®
REALTORS®: The offer below is one of many through NAR.
View more here >>
OfficeMax Workplace
OfficeMax provides REALTORS®
with discounts up to 88% on over
15,000 items, including free delivery with no minimum-sized order. Sign up for an OfficeMax
Digital Retail Connect Card and start saving.
OfficeMax provides REALTORS® access to its commercial
catalog (unavailable to the general public), which features
significant member discounts. Items may be ordered through
the catalog, purchased on line, and in retail stores.
Learn More >>
Tucson Association of REALTORS®
Mama’s Pizza
Mama’s Pizza Welcome Package:
Purchase a certificate for a 16”
three topping pizza for $4 off the
retail price of $21.45 (plus tax). Certificate cannot be
redeemed day of purchase. Certificate cannot be combined
with other offers or discounts. Certificate redemption only
valid on dine in or pick up orders. (All disclaimers will be
noted on certificate.) Contact Liz Biocca at 520-331-4652 or
at [email protected] to get your certificate.
Sam’s Club
Enjoy a year of exceptional value starting
with a Sam’s Club gift card! At Sam’s Club,
you’ll find amazing prices on the brands you
love. From everyday essentials to special finds,
save money and time shopping with us. Right now, becoming
a Member is simpler than ever, receive up to a $25 Sam’s
Club Gift Card to start saving today! This is a very special
offer that Sam’s Club is extending to the Tucson Association
of REALTORS®. So don’t delay, sign up today!
Lucky
Member Discount Program
Have you taken advantage yet? Below are just some of the
many offers available to you as a TAR REALTOR® or Affiliate
member:
Derrick Polder
Sr. Loan Officer NMLS# 207630
(520) 495-0222
[email protected]
BK0902429 / NOVA NMLS 3087
www.DerrickPolder.com
View All of the TAR Member Discounts! >>
19
22
mar | apr 13
Exceptional real estate professionals
deserve exceptional service.
With a wide range of home loan programs and a commitment to customer service, Bank of
America can help you reach out to more potential homebuyers.
Contact us today to find out how we can help more of your clients get the home financing
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Exceptional real estate professionals
deserve exceptional service.
Edward Peats
Beth Anderson
Ross Barrett
Todd Olson
Glenna Maltby
Vice President
Sales Manager
Sales Manager
Sales Manager
Sr. Mortgage Loan Officer
NMLS ID: 514788
NMLS ID: 501302
NMLS ID: 514794
NMLS ID: 514815
NMLS ID: 514803
303.359.2274
303.550.5924
720.529.6343
303.663.8012
303.667.4004
With a wide range
of home loan programs
and a commitment
to customer service,
Bank of
America can help you reach out to more potential homebuyers.
Contact us today to find out how we can help more of your clients get the home financing
that’s right for them.
Peter Rodriguez
Mortgage Loan Officer
NMLS ID: 514816
303.495.8824
Edward Peats
Vice President
NMLS ID: 514788
303.359.2274
Marcela SaManiego
Tucson / Yuma / Sierra Vista
Pam Martin-McGargill
Jo Schofield
Ryan Lovell
Branch Manager
Mortgage Loan Officer
Mortgage Loan Officer
Mortgage Loan Officer
NMLS ID:520.917.7695
514802
NMLS ID: 501290
NMLS ID: 561458
720.529.6315
303.916.9342
720.529.6337
[email protected]
Beth Anderson
Ross Barrett
Todd Olson
nMlS#979776 Sales Manager
Sales Manager
Sales Manager
NMLS ID: 501302
303.550.5924
NMLS ID: 514794
720.529.6343
NMLS ID: 514815
303.663.8012
Dorothy Holder
Mortgage Loan Officer
NMLS ID: 501300
720.529.6330
Glenna Maltby
Sr. Mortgage Loan Officer
NMLS ID: 514803
303.667.4004
THIS INFORMATION IS NOT INTENDED OR AUTHORIZED FOR CONSUMER DISTRIBUTION. Credit and collateral are subject to approval. Terms and conditions apply. This is
not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. Bank of America, N.A., Member FDIC.
Equal Housing Lender.
©2009 Bank of America Corporation. 00-62-0197D 02-2012 ARP632D5
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Tucson Association of REALTORS®
and the
Multiple Listing Service
2445 N. Tucson Blvd.
Tucson, AZ 85716
(520) 327-4218 (Association)
(520) 795-1293 (MLS)
(520) 322-6613 (Fax)
www.tucsonrealtors.org
Tucson REALTOR® Editor
Laura Kruszewski
[email protected]
(520) 382-8775
Publisher and Advertising
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No Postage
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