A Publication of the Tucson Association of REALTORS® mar/apr 2013 Connect With Us! How to Use Social Media Analytics to Your Advantage Pages 6-7 Upcoming Association Events You Don’t Want to Miss Page 5 Clean Up Your Inbox! Pages 16-17 2 mar | apr 13 TUCSON REALTOR® Magazine President’s Message Dear Fellow Members, As I mentioned in last month’s President Message, “Raising the Bar” of professionalism, education and communication is my theme for the year. In this month’s issue, as well as the next couple of issues, I would like to focus on each one of these individually. This month’s focus will be on education. We, as REALTORS®, are obligated to complete the Code of Ethics training every four years in addition to 24 to 30 hours of continuing education every two years. Are we, as REALTORS®, just taking any course to have a check in the box or are we focusing on the educational sessions that will increase our knowledge base? By concentrating on education that will improve our knowledge, we will be able to provide more protection to the public in addition to increasing our professionalism thereby raising the bar of the public’s perception of us as REALTORS®. Taking designation classes such as GRI, ABR or CRS, even if you are not interested in obtaining these designations, are great examples of classes that will improve your knowledge, which can directly correlate to your bottom line. By furthering your education, you will develop more self-confidence, learn time management and organizational skills, gain more financial knowledge to better assist your clients, and develop better communication/negotiation skills thus building a solid foundation for your real estate business. Ready to begin? Then be sure and check out the education classes available at TAR! Speaking of education, this month’s magazine has some great articles with tips on how to keep your inbox neat and you might even learn a little bit about data analytics. Remember even in this day and age of advanced technology, it’s important not to forget the basics. How we communicate with each other is vital. This could mean putting down your cell phone in a meeting, making sure your inbox is organized so you don’t miss important emails or going back to the oldfashioned phone call instead of a text message. Here’s to a prosperous second quarter! Feature Article: 6-7 Analyzing the Analytics A brief overview of Facebook, Twitter and YouTube analytics and how YOU can use them to better your business. Features: 10 Legal Talk: Blamed for Loud Neighbors? 16-17 Tech Talk: Inbox Overload Learn some simple steps on how to effectively organize your inbox. 19 Take Advantage: Discounts at Mama’s Pizza, Sam’s Club and More! Departments 4 Association Updates 5 Calendar Highlights 8-9 Educational News and Opportunities 11 Member Update – NEW! 12 YPN Corner 13 New Members 14-15 Association Events Photo Album Sincerely, Cathy Erchull, ABR, GRI 2013 President 18 Government Affairs Update 21 Affiliate Corner Turn their dream home into a real address. As your mortgage partner, we’ll consistently deliver on-time closings, choices of solutions and guidance from our expert loan consultants, so you can help your clients go from home seekers to homeowners. Specializing in: FHA & 203K, VA, HomePath®, Conventional and Jumbo Give our Newport Beach team a call today and we’ll help your clients find the right solution and help you secure more sales. Your Tucson Team (520) 618-8500 6760 North Oracle Road, Suite 200 Tucson, AZ 85704 Incredible employment opportunities available. Call today. imortgage 1301 Dove Street, Suite 101 Newport Beach, CA 92660. 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Equal Housing Opportunity. 4 mar | apr 13 A S S O C I A T I O N 2013 Tucson Association of REALTORS® Board of Directors: President Cathy Erchull, ABR, GRI President-elect Steve Redmond, GRI Vice President Nicole Brule-Fisher, ABR, CRS, GRI, GREEN Treasurer Douglas Wright Immediate Past President Timothy Bott, GRI Directors: Laura Baldwin Lisa Burns Miriam Bell, CRS, GRI, MRE, SRES, PMN Kimberly Clifton Illa Krasnick Andrew Gregory Lynn Hellwig Darla Johnson LuAnn Kidd, ABR, CRS, GRI Greg McCown Pahl Newlon, GRI Pam Ruggeroli, ABR, CRS, GRI Meg Sax, CRS, GRI Wendy Trush, SRES 2013 Tucson Association of REALTORS® Multiple Listing Service Board of Directors: President Sue Cartun, CRS, GRI President-elect Kimberly Clifton Vice President Henry Zipf Treasurer David Painter Directors: Jim Adams, e-PRO Kevin Kaplan Steven Redmond, GRI Dan Santa Maria, CRS, GRI James Strong Maureen Thompson Bob Zachmeier U P D A T E S April is Fair Housing Month April 2013 marks the 45th anniversary of the 1968 landmark Fair Housing Act. Each year REALTORS® recognize the significance of this event and reconfirm our commitment to upholding fair housing law as well as our commitment to offering equal professional service to all in their search for real property. Learn More >> TAR Board Elections Are Coming! Each spring, you have the opportunity to vote for who will serve on your Board of Directors for the Tucson Association of REALTORS®. The Board decides the direction TAR will take through bylaws, policies and strategic planning. The Election will determine the 2014 Board of Directors. Look for the candidate preview the week of April 1. You will receive a link to the ballot on April 15 and have until April 22 to vote. Contact [email protected] with any questions. Thinking about running for the Association Board of Directors? Learn More and Fill Out the Application >> Deadline to declare candidacy in writing to Nominating Committee: 5:00 p.m., March 26, 2013. Deadline to submit photo and biography: 5:00 p.m., March 28, 2013. Deadline for nominees from the floor to submit application, biography and photo: 5:00 p.m., March 28, 2013. For more information, contact Cheri Meadows, [email protected] Win a $10,000 Grant From NAR for Your Charity! REALTOR® Magazine Good Neighbor Awards program recognizes REALTORS® who are improving the lives of others through volunteer work. Each year, five winners are selected to receive $10,000 grants for their charities as well as national publicity to help their cause. Tucson REALTOR® Michael Campbell was one of the top five winners selected in 2012. Learn more about his story >> More Information >> Arizona Gives Day – March 20 Arizona Gives Day is a day for Arizonans to come together to make donations to as many nonprofits as possible in 24 hours. On March 20, 2013, from 12:00 a.m. to 11:59 p.m., supporters of Arizona nonprofits will go online, connect with causes they care about, and make tax-deductible donations. Supporters will search for participating nonprofits and simply click to donate. The donation stays local and helps our nonprofit community provide much needed services in the state of Arizona. Learn More >> Read the Latest MLS Magazine! You’ll want to be sure to take a few moments to read this month’s MLS Magazine. In It, you’ll learn about single sign on through the TARMLS Gateway, how to save a copy of your listings, listing status definitions and more! Also, read about the Down Payment Resource tool. Read It Now >> 5 TAR Member Mixer April 18, 2013 4:00 p.m. to 7:00 p.m. The Lookout Grille, Westward Look Resort, 245 E. Ina Rd. (We’ll be on the patio, just off the main lobby) TAR Members! Mingle with other members at the first Association mixer of 2013. Enjoy appetizers on us and happy hour drink specials (happy hour pricing ends at 6 p.m.). Thank you to our sponsor, Tom Heath of Bancapital. Free valet parking is available. RSVP by April 16 to [email protected] or 520-382-8775. Annual Membership and Participant Meeting March 27, 2013 10:00 a.m. to 11:30 a.m. (Participant Meeting to immediately follow Membership Meeting) 2445 N. Tucson Blvd. This is a great opportunity connect with your fellow members. You’ll hear from TAR Board of Director’s candidates (the election will be in the spring) and where we are to date with the business plan. Register Now >> TAR Young Professionals Baseball Night UofA vs. ASU April 16, 2013 5:00 p.m. Gates open 6:00 p.m. Game starts Hi Corbett Field, 3400 E. Camino Campestre Post Tax Day celebration! Join us as we cheer on the Wildcats as they take on ASU! We will save seats for those in our group. Bring a friend, spouse, client or your kids! Tickets are $4 (discounted rate) and you purchase them through us. Contact Laura Kruszewski, [email protected] or 520382-8775 to get your tickets. Annual School Supplies Drive July 2013 Help us collect school supplies for all eight of Tucson’s school districts. We’ll be holding a completion between offices to see who can collet the most supplies (broken out by office size). Annual Wild Western Night Featuring Texas Hold’em July 19, 2013 El Conquistador Resort Break out the cowboy boots and belt buckles and help us raise funds to benefit local charities. Hosted by the Tucson REALTORS® Charitable Foundation. Nationwide Open House Weekend April 20-21, 2013 The Tucson Association of REALTORS® has teamed up with NAR and REALTOR® associations across the country for one weekend of Nationwide Open Houses. The purpose of this is to encourage those who are thinking of buying a home to take advantage of unique home market factors. Your Part: Be sure to include your open house on the MLS! Well be directing the public to the MLS to view the open houses for that weekend. This is at no cost to you! More details >> 5th Annual Softball Fundraiser April 27, 2013 8:00 a.m. Golf Links Sports Complex, 2400 S. Craycroft Rd. Rally a team and join us for our 5th Annual Softball Fundraiser! The event is a blast for the whole family with food, entertainment and more. More information >> Annual Real Estate Expo September 12, 2013 Tucson Convention Center Southern Arizona’s largest real estate trade show boasts over 100 exhibitors, free parking, free admission and educational opportunities. This year’s theme is “80’s.” Exhibitor and sponsor registration opens in April. Annual Golf Fundraiser November 1, 2013 Be sure to write this date on your calendar. Network with your peers all while raising funds for a great cause! Hosted by the Tucson REALTORS® Charitable Foundation. Annual Installation & Awards Banquet November 2013 Another great opportunity to connect and network with your peers while you support your incoming Boards of Directors. We distribute awards for REALTOR® of the Year and more. 6 mar | apr 13 Analyzing the Analytics How to Use Social Media Analytics to Your Advantage By Laura Kruszewski Do you have a Facebook, Twitter or a YouTube page for your company? Do you use analytics to track the activity of these pages? Using analytics can help you better understand who your audience is, what time of day they are online, how they are accessing your posts, videos, etc., so you can tailor your messages appropriately. Facebook Facebook’s Page analytics, otherwise known as Insights, can be intimidating. Many social media specialists can vary in their opinions on what you should track and not track. Let’s take a look at some of the highlights from each of the tabs on the Insights page. • View the breakdown of where those people are (TAR has friends in Singapore). Where Your Likes Came From Graph: • Displays likes and unlikes. • Shows how they liked your Page including through their phones, on your Page directly or through a Facebook recommendation. Reach Tab: This tab will give you an indication of just how effective your posts are, if your fans are sharing your posts, commenting on what you post, etc. How You Reached People Graph: Shows you how many saw content related to your Page and how they saw it: • Organically: The number of times your status updates were seen in a News Feed or ticker or on visits to your Page. This includes those who like your Page as well as those who do not. • Paid: This will give you the number of impressions of a sponsored story or ad that you paid for. Access your Insights by clicking on the “Insights” link on your company Page. From there, you’ll see a menu: Overview, Likes, Reach, Talking About This and Check-Ins. Overview Tab: This is your main dashboard and as the title says, it gives you an overview. Main Graph: • Friends of Fans: How many people are friends of those who like your Page. • People Talking About This: Includes those who liked your post, shared it or commented on it, if someone mentions your Page in their status update or responds to an event you posted, etc. Page Posts: This will give you a break down of your posts, the reach, engaged users, how many people were talking about the post and how viral it went. Like Tab: This tab will show you a demographical break down of who likes your Page and how they are liking your Page. People Who Like Your Page Graph: • View by male or female the ages of those who like your Page. • Viral: The number of impressions of a story published by a friend about your Page. Talking About This Tab: Who is Talking About This Page Graph: As with the other tabs, you’ll be able to see a demographic break down of who is talking about your Page. How People Are Talking About Your Page Graph: • Talking About This: o The number of unique people who saw a story posted about your Page. o Drop down menu allows you to select a specific story type including posts by others, page likes or mentions by others. o Viral Reach: The number of people who saw a story posted by a friend of your Page. Tying it All Together: Facebook Insights can be overwhelming due to the amount of data presented. What I would suggest is using the data to better understand the effectiveness of your posts and to understand your audience. Using the information on the Overview tab, you can see if a certain post topic is more popular than another. The tabs will show you who your audience is, which can help you when you’re trying to figure out what to post. feature 7 article YouTube YouTube has it’s own analytics built in. We’ll take a look at some of the key metrics and how to use them to your advantage. These are just some of the many tools within YouTube’s analytics. there are plenty of third-party resources that can help you track your tweets. We’ll explore a few. SocialBro: www.socialbro.com Many columnists are shouting on the rooftops that this is hands-down the best Twitter metrics tool out there. The good news is, there’s a free version or you can go pro and get more features. Yes, you can get an email from Twitter every time someone follows you, but your SocialBro dashboard will show you not only who follows you, but who unfollows you. It will even show you who isn’t active on your list of followers. To view your analytics, go to your channel and click on Analytics, located near the top right of the screen. From there, it will bring up a separate page with your data. Demographics: As with Facebook, this will show you who your audience is; male or female, their age ranges and where geographically they are. This is a great way to measure who is accessing your videos and will help you in the future when you’re crafting your video content. Views: See a break down of your videos with view count. This can help you wager how successful your video content is and if you should try something different. For example, would a Home Ownership 101 video be good? Or a video on curbside appeal? Your view counts will show you what people want to watch. Playback locations: Ever wonder where people are watching your video? On their phones, computers, directly on your channel or maybe through your website (through the YouTube video embed code)? This will break down where people are watching it and the view count. Audience Retention: This one might be slightly painful to view as it will show you if your videos are keeping the attention of your viewers. It can also be constructive so you know if you need to make them a little shorter. Twitter You’ve finally got this Twitter thing down. You have tackled sending out messages that are 140 characters or less and have a decent number of followers. But just how effective are those tweets? While Twitter does not have built in analytics, SocialBro will show you the best time of day to tweet based on the time of day most of your followers are online; this way you can get more replies and retweets! It will show you where they are tweeting from, the most popular time zone, etc. This way, you can adjust your Twitter marketing based on these factors and know when to setup the time for your tweet to go out. Side note: in case you did not know, you can use TweetDeck, which is a part of Twitter, to schedule your tweets. As of May 2013, only the web version of TweetDeck will be available as the apps for Android and iPhone will no longer be supported. TweetStats www.tweetstats.com This is a free tool. Just type in your Twitter name and it will show you a break down of your tweets per hour, per month, a tweet timeline and reply statistics. Note: once you type in your Twitter name, it may take several minutes to generate the report. Twitalyzer twitalyzer.com This tool has both paid and free versions. Twitalyzer will break down your data into something you can use giving you an overview of user interactions. This tool has over 50 metrics it can measure for you. Metrics include being able to see who your top retweeter is, and a comparison between your Twitter account and your competition. The customizable dashboard can feature the most influential people in your network, trends and more. Don’t Be Intimidated It’s not a secret that the social media world is constantly evolving, and just as soon as you seem to get a handle on it, it changes again. Many companies have one person whose sole job is social media. Don’t let that discourage you; set aside time each month to run your metrics reports. Going the extra mile can help you gain more knowledge on who is accessing your page, and how to best reach them. 8 mar | apr 13 E D U C A T I O N N E W S March/April Classes New Member Orientation March 18, 2013 8:30 a.m. to 3:00 p.m. Instructors: Joeann Fossland/ Mike Mulvena At the Tucson Association of REALTORS® we believe that “membership has its privileges.” This course is designed to provide you with the tools, resources, knowledge and relationships to build a successful real estate career. This course also meets the requirements of the National Association of REALTORS® mandated Quadrennial Ethics requirement. We will collaboratively on addressing common issues and questions that arise in the real estate industry and help you begin your real estate career with excitement and enthusiasm. We can’t wait to involve you in the Voice for Tucson Real Estate. Register Now >> GRI 320 Advanced Customer Care Through Technology March 21, 2013 8:00 a.m. to 5:00 p.m. Instructor: Joeann Fossland This class is designed to help students optimize their web sites to provide maximum lead generation; use web-based tools and video communities to enhance their overall marketing plan; use blogging as an effective branding and marketing tool; and to create podcasts to use for personal and property marketing. ADRE approved through Arizona Association of REALTORS® | 255 East Osborn Road, Suite 200, Phoenix, Arizona 85012 | 602-248-7787 ** Register Now >> City of Tucson Down Payment Assistance Workshop March 26, 2013 9:00 a.m. to 11:00 a.m. Panel Discussion Hundreds of thousands of dollars available for first-time home buyers. The City of Tucson and Pima County’s new Down payment Assistance Program is now available. Join us for this informative panel discussion. As the housing market heat up in 2013, take advantage of a new down payment program. Your home buyer will thank you! Register Now >> To Disclose Or Not To Disclose, That Is Not The Question March 26, 2013 1:00 p.m. to 4:00 p.m. CE: 3 Hours Disclosure Instructors: Course Creators How well do you know the Seller’s Property Disclosure Statement? Does your client really understand their rights, obligations and duties in regard to disclosure? Want to know what to say to the agent who lists a property without a SPDS? Want to know how to protect yourself when your seller doesn’t want to complete the disclosure? Want to protect your buyers when a SPDS is not available? **ADRE approved through Course Creators School, 4729 E. Sunrise Drive #172, Tucson, AZ 85718, 520-360-0280** Register Now >> Broker Management Clinic #2 March 28, 2013 9:00 a.m. to 12:00 p.m. CE: 3 Commissioners Standards Instructor: Mary Lee Greason Broker Management Clinic #2 - Broker Policy Development for Residential Resale Brokerages. Fulfills the ADRE requirement for Designated Brokers and Associate Brokers designed by the DB to review and initial contracts. Register Now >> GRI 202 - The Contract Class April 15 & 16, 2013 8:00 a.m. to 5:00 p.m. CE: 5-contract law/3-agency law/3-real estate legal issues/3disclosure Instructor: Andy Isreal This class will provide a comprehensive and detailed review of the AAR Residential Contract and other standard forms developed by AAR. There will also be a number of risk management techniques discussed, and students will develop a better understanding of contract law. ADRE approved through Arizona Association of REALTORS® | 255 East Osborn Road, Suite 200, Phoenix, Arizona 85012 | 602-248-7787 ** Register Now >> New Member Orientation April 22, 2013 8:30 a.m. to 3:00 p.m. Instructors: Sue Cartun/ Mike Mulvena At the Tucson Association of REALTORS® we believe that “membership has its privileges.” This course is designed to provide you with the tools, resources, knowledge and relationships to build a successful real estate career. This course also meets the requirements of the National Association of REALTORS® mandated Quadrennial Ethics requirement. We will collaboratively on addressing common issues and questions that arise in the real estate industry and help you begin your real estate career with excitement and enthusiasm. We can’t wait to involve you in the Voice for Tucson Real Estate. Register Now >> Broker Management Clinic #3 April 23, 2013 9:00 a.m. to 12:00 p.m. CE: 3 Commissioners Standards Instructor: Mary Lee Greason Broker Management Clinic #3 - Broker Supervision for Residential Resale Brokerages. Fulfills the ADRE requirement for Designated Brokers and Associate Brokers designed by the DB to review and initial contracts. Register Now >> 17% off Online CE Classes in March! If you are in need of fulfilling your continuing education hours, we have a great option for you! Get a17% discount for online CE!. Go to http://tucsonrealtors. theceshop.com/ Enter the promotional code STDAY17 at check out to receive your discount. IT’S SO EASY! Enroll Today! Promotion expires 3/31/2013. and 9 O P P O R T U N I T I E S March FlexMLS Training Classes FLEX MLS Training Classes Are Back! Sign up for one our FREE FlexMLS classes today. Meet Jeni Huber, our new trainer >> MLS 202: FlexMLS Listings & Maintenance March 19, 2013 | 9:00 a.m. to 10:30 a.m. Register Now >> MLS 101: Intro to FlexMLS March 20, 2013 | 9:00 a.m. to 11:00 a.m. Register Now >> MLS 203: FlexMLS CMAs March 21, 2013 | 9:00 a.m. to 11:00 a.m. Register Now >> MLS Elective: FlexMLS Social Networking & Customizing Dashboards March 21, 2013 | 1:00 p.m. to 3:00 p.m. Register Now >> MLS 301: FlexMLS Advanced Tips & Tricks March 26, 2013 | 10:00 a.m. to 11:30 a.m. Register Now >> MLS 204: FlexMLS Contact Management March 27, 2013 | 9:00 a.m. to 10:30 a.m. Register Now >> MLS 201: FlexMLS Searches March 28, 2013 | 9:00 a.m. to 11:00 a.m. Register Now >> Education Class Polices (applies to TAR and TAR/MLS classes/seminars): Walk-in Policy: Provided there is space in the class, walkins are allowed to attend for a fee of $10. Cancellation Policy: Cancellation must be received no later than 24 hours prior to the class date. After that period a $20 no show fee will be assessed. Late Policy: To receive Continuing Education Credit, the attendee must not be later than 5 minutes after the published class start time. This policy also applies to non CE classes. Contact Information: Annalisa Moreno, Director, Education & Housing Opportunities, [email protected], 520-382-8789 Aaron Reid, Education Coordinator, [email protected], 520-382-8791 Jeni Huber, MLS Trainer, [email protected], 520-382-8784 10 mar | apr 13 L E G A L T A L K Blamed for Loud Neighbors? REALTOR® Molly recently assisted buyers in their purchase of a lovely four bedroom Colonial. The buyers diligently researched their dream home and insisted on a seller’s disclosure form prior to executing a purchase agreement. Recently, Molly has received several calls from the buyers regarding the next door neighbor. This neighbor works the night shift, and his large truck is extremely loud. Further, his visitors come and go from his home constantly. The buyers spoke with nearby neighbors, who acknowledged the activity and told them that it was not new. This particular neighbor is a colorful, unique person, the buyers learned, who has lived in the neighborhood for 10 years. The other neighbors told the buyers that they were surprised that no one had mentioned this person to them when they were viewing the home, especially considering that several police reports had been filed, detailing his loud events and speeding. The buyers are livid. They believe the listing broker knew about this neighbor and did not disclose the situation. They are filing a grievance against him at the local board for a violation of Article 2 for failure to disclose a pertinent fact regarding the property. REALTOR Code of Ethics Article 2 states that “REALTORS® shall avoid … concealment of pertinent facts relating to the property or the transaction.” It’s possible that the Grievance Committee may forward the complaint for hearing, but it’s also possible that they may simply dismiss it as a troublesome neighbor who’s not necessarily related to the actual property. Further, the neighbor could simply move away. ORIGINATE EFFICIENTLY Why it may not be a violation: The local board’s Grievance Committee forwarded the case for hearing, and the hearing panel concluded that the listing broker knew nothing about the neighbor and that the homeowners believed, correctly, that they were not required to disclose any details about the neighbors. Finding these facts, the hearing panel found the listing broker not in violation of Article 2. After the members of the hearing panel signed the decision, several members of the panel discussed whether the outcome would have been different if Molly had been the listing agent. They concluded that, even if Molly had been aware of the neighbor’s nocturnal habits, she would not be in violation because the premise of Article 2 is to avoid misrepresentation of material and pertinent facts affecting the property or the transaction. This article originally appeared in Florida Realtor® magazine. Reprinted with permission of Florida Realtors®. Copyright @2013 Surround yourself with our support team, so you can do what you do best. ATTRACT MORE CLIENTS Customizeable marketing materials created by our full-scale marketing team STAY ORGANIZED High tech Customer Relationship Management system with drip email campaigns, reminders, and complete pipeline management 21 Day Close Guarantee* Fannie Mae Direct Seller/ Servicer TBD Pre-Approvals On-site scenario & deal desk Underwriters Entire loan process completed in-house Preferred Realtor & MSA Programs Branch opportunities & development plans 401k, medical, dental, vision GET MORE TIME TO ORIGINATE On-site production assistants *21 day guarantee does not apply if events occur beyond the control of NAF, including but not limited to; appraised value, escrow or title delays, 2nd lien holder approval, short sale approval, or lender conditions that cannot be met by any party. The 21 day trigger begins when your initial application package is complete and you have authorized credit card payment for your appraisal. If NAF fails to perform otherwise, a credit of $250 will be applied toward closing costs. This guarantee does not apply to the HARP program, Reverse Mortgages, FHA 203k, Jumbo products or loans that require prior approval from an investor. 21 calendar day guarantee applies to purchase transactions, 21 business day guarantee applies to refinances. Licensed by Colorado Department of Regulated Agencies. © New American Funding. New American and New American Funding are registered trademarks of Broker Solutions, DBA New American Funding. NMLS #6606. All Rights Reserved. 1/2013 M E M B E R U P D A T E Member Update Many TAR members travel to state meetings as well as national meetings. Because it would not be feasible for all members to attend, we’ll bring you recaps of these meetings. Read about TAR Vice President Nicole Brulé Fisher and TAR Director LuAnn Kidd’s trips to Washington D.C. for their respective meetings. NAR Leadership Academy Nicole Brulé-Fisher, ABR, CRS, Certified EcoBroker®, e-Pro, GREEN, GRI In January 2013, I had the honor of traveling to Washington D.C. as a part of the NAR Leadership Academy. The 17 members of the Academy who are from all of the US, Spain and Brazil, met for two days. The topics of conversation ranged from learning about how NAR influences federal policy makers and key regulators on housing related issues, to social media. Key members of NAR staff in Washington D.C. presented to the Academy about NAR’s advocacy efforts including tracking bills and regulations and providing testimony to Congress and the various committees in both the House and Senate. Also discussed was how NAR effectively builds relationships with members of Congress and other agencies that directly influence housing related issues. The importance of members responding to Calls to Action was of top concern given the number of pressing issues poised to impact the real estate industry. NAR’s Public Issues Media Manager, as well as the social media division comprised of Nobu Hata and Heather Elias, discussed how the REALTOR® message gets promoted both to membership and the public at large. Lawrence Yun, Ph.D., and Chief Economist for NAR, also provided an update on what is on the horizon for real estate for the next few years. NAR is the largest trade association in the world and a very well respected one at that. Staff for NAR is among the best and brightest in the country. They are strategic, forward thinking, and committed to actively protecting the interests of its one million members and ALL homeowners in the US. NAR Participation Council Meeting LuAnn Kidd, CRS, ABR, GRI, CDPE This past January, NAR held special meetings in D.C. due to the structure change to committees. I am involved with the Community & Political Affairs Division of NAR, which is located in D.C. The entire organizational chart is new this year to better serve our members and promote the REALTOR® Party. The National RPAC Trustees now have two divisions, fundraising and disbursements. RPAC Fundraising is handled through the trustees Major Investor Council and the new Participation Council. Recruiting major investors has been an important part of fundraising but NAR also realizes that it is also important to get more member participation. After all, we are a member driven Association and every member needs to do their part in helping to protect homeownership, which in turn protects our profession. Like the old saying says: If your real estate is your profession, then politics is your business! I had the honor to serve last year as the Major Investor Council liaison from Arizona. This year I am doing the same thing but for the new Participation Council. We made great strides last year in Arizona and have many new major investors. I am proud to say that of the five President Circle members in AZ, four are from TAR including me! Overall, our meetings were great. I was able to meet and share ideas with all the other liaisons from all the other states. We all agree that educating our members is the most important thing we can do. However, it is also important to hold events/functions to help raise money. There are many things you can do to make it fun and raise money at the same time. I am hoping that this year we get some fun things going here at TAR. Some events might cost money, other things you can do are free. I have a budget from NAR and I hope to make good use of the money and not leave it on the “table.” NAR is using a new system called Aristotle. Most states have gone to it but Arizona is one of only a few that is not on it yet. This system will make it easier for us to keep track of where our members stand regarding their RPAC contributions and it will help us on the council to do proper targeting. Some interesting statistics regarding our political successes include our President’s Circle program. There were 38 candidates identified as deserving of REALTOR® support and 36 of these candidates won their races! Last year, NAR had 37% participation (an increase over past years). Arizona had 20% participation last year and is expected to hit at least 25% this year. 11 12 mar | apr 13 Y P N C orner Tucson Association of REALTORS® Young Professionals Network Are you a young professional in the real estate industr y? This YPN Corner is for you! Building Relationships: There Isn’t An App for That By Brooke Wolford We have all gotten sucked into this world of technology. We do everything we can to stay on top of what’s new and hot and purchase the latest iAnything. Even I can’t help but admit that that I do like the “shiny” things in life. However, the other evening, I looked over at my 10-year-old son. My son has his own laptop, iPod, cellphone, and every gaming system imaginable. He’s learning a ton about technology and is even dabbling in learning how to code. Being the techie that I am, I feel proud. But while watching him type on his computer, listen to his iPod, and simultaneously check his cellphone, I began to think about the possibility that he was missing out on basic relationship building opportunities. I think for many of us, we are heading down the same path. Recently, at the St. Paul Area Association of REALTORS® YPN Smarty Pants Tech Bar, a lot of agents were asking technology-related questions like, “What apps should I be using?” and “Why and how should I use social media?” Many seemed overwhelmed. They all wanted to know, “What gadget or social media site will solve my latest business problem?” I sat at the gathering knowing that it was this question itself that was their greatest problem of all. Brooke Wolford is a real estate practitioner with Coldwell Banker Burnet in Woodbury, Minn. Follow her blog at www. thehousingword.com. Used with Permission, National Association of REALTORS® Young Professionals Network. http://www.tucsonrealtors.org/ypn.html The truth is, it’s not all about technology. Sometimes, the best way to fix something is on our own without any devices or gadgets, because in the end, nothing is ever going to replace human contact. At the 2012 Massachusetts Conference for Women, Arianna Huffington warned against this while delivering her keynote speech: “If we don’t learn to disconnect from technology and really connect with ourselves, we will become fried,” she said. As REALTORS®, we still have to connect with our clients, and the more times we reach out to them behind a computer, tablet, or cellphone screen, the farther away from them we’re really getting. Think of those moments when you show a client a home and they instantly fall in love right before your eyes. Personally, as an agent, that is one of my favorite moments and something I really enjoy about being an agent. No amount of technology is ever going to replace that. The real dilemma with technology is that it causes people to hide behind text messages, e-mails, cellphones, and social networks instead of communicating directly. It’s still very important to reach out to your clients offline. People still crave human contact and always will. Yes, some of the technology out there will help you be more productive, but you should be spending the time saved to personally connect with the consumer and be present in their lives. TAR Young Professionals Baseball Night UofA vs. ASU April 16, 2013 6:00 p.m. Hi Corbett Field, 3400 E. Camino Campestre Join us as we cheer on the Wildcats! The game starts at 6 p.m. and we will save seats for those in our group. Bring a friend, spouse, client or your kids! Tickets are $4 (discounted rate) and you purchase them through us. Contact Laura Kruszewski, [email protected] or 520-382-8775 for more details. N E W M E M B E R S New Members January/February 2013 American Homes 4 Rent Leo Garcia La Causa Realty, LLC German Reyes The Negotiators Realty Mary Powell Bright Properties Katherine Jacobson Long Realty Company AngelaCross Anthony Schaefer Craig Rott Daryl Finley Diane Tierno Douglas Burke Emily Mulcahy Jaclyn Finfrock Jean Savard Justin Morrett Kandee Myers Keli Mendivil Lia Gilbert Linda Rott Lisa Robinson Margaret Butler Ramazan Seker Richard Fancon Stephen Harvey Tanya Barnett Wyatt Saul The Pepper Group Diversified Ronny McCraren Cardinal Real Properties LLC DeannPatterson Iris Esquer Cobb Realty LLC Nola Sirois Coldwell Banker Residential Brokerage Aleksander Borisevich Jeremy Young Copper View Realty, LLC Donald Hagemann Exp Realty Shannon Gaines Mary Rogers Fort Lowell Realty & Property Management Michelle Cunningham Homesmart Advantage Group Christy Wyman Michele Radford Peter Sollenbarger HomeSmart Pros Real Estate Edith Leal Maricela Bon Imagine Realty Services Kathleen Luker Keller Williams Southern Arizona Cybelle Castillo Diana Fennie Glen Broderick Jose Figueroa Mike Muehlstedt RachelPeterson Ralph Harding Rebecca Markowski ShawnCash StevenCrawford StevenReiner Trisha Lioy MVP Consulting Group, LLC Maribel Valdes Oracle Land & Homes Frederick Roy Premier One Realty Amaury Torres Franz Gutierrez Kristy Byrnes RubenQuijada Thomas Cracovaner Tierra Antigua Realty Diane Everhart Erin Keller HadleyCastaneda Kendra Bates Patricia Budnik Richard Knott Scott Anders Aaron Fisher Amy Pizzanelli Brian Hansen Elaine Gordon-Harris Gladys Nasser Lia Martinez Susanna McClure Tania Olive Universitas Realty LLC Alberto Chamorro Vail Realty Joanna Mendoza Van Matre Real Estate Mark Van Matre Westar Real Estate Services Sheila Meyers-Moore Win3 Realty CorinaBaca RE/MAX Majestic Isaac Figueroa Realty Executives Tucson Elite Brian Gurule’ Iris Beck Kelsey Esler New Affiliate Members! Recker Realty & Investments Larry Snyder Arizona Exterminating SaddleBrooke Development Co Brad Hart Luis Flores Rhine Inspections View a list of all of our Affiliate Members! >> 13 14 mar | apr 13 E V E N T S TAR Soccer Shootout January 18-20, 2013 The Association was proud to be the title sponsor for the Soccer Shootout for the fifth year in a row. This year’s impact is projected to be $3.1 million. There were more than more than 5,000 players, (358 teams) as well as their coaching staffs and families in attendance, bringing more than 10,000 people to Fort Lowell Park on opening night and generating 2,100 room nights in local hotels. P H O T O A L B U M TAR Board President Cathy Erchull View the Recap Video! >> TAR Forecast Seminar January 11, 2013 Over 100 members attended the Forecast Seminar with guest speaker Lawrence Yun. Yun is the Chief Economist and Senior Vice President of Research at the National Association of REALTORS®. Thanks to our sponsor, Title Security Agency of Arizona Lawrence Yun Addresses the Crowd Bob Dytko Gives a Pima County Growth update TAR Small Brokers Networking Event February 19, 2013 The event featured timely speakers and exhibitors for small brokers to visit with. E V E N T S P H O T O 15 A L B U M TAR Community Leadership Update March 1, 2013 City managers from Tucson and surrounding areas shared updates as to what their region was planning for the year. Joe Snell, CEO and President of TREO, gave an economic update. Joe Snell addresses the audience Tucson City Manager Richard Miranda City Managers and TAR Government Affairs Director Steve Huffman take questions from the audience. Tucson’s northAmerican Agent since 1946! Whether you need local, in-state, cross country or international moving services, Ralph’s Transfer and Storage is your dependable source of quality moving services. With 86 years of experience and as a proud agent of northAmerican Van Lines Ralph’s, has the experience and worldwide power to complete any of your moving needs! Call today for your free in-home estimate. 4051 S. Longfellow Ave. Tucson, AZ 85714 520-622-6461 [email protected] www.ralphstransfer.com • Free In-Home Estimate • Guaranteed Pricing on Local Moves • Free Boxes for Local Moves • In-State Moves • Out-of-State and International Moves • Long-Term and Short-Term Storage • Local and In-State Commercial Moves Locally Owned and Family Operated since 1926! DOT #54231 16 mar | apr 13 T E C H N O L O G Y Inbox Overload Learn some simple steps on how to effectively organize your inbox. By Laura Kruszewski Between phone calls, text messages, meetings, emails, etc., sometimes it’s hard to keep everything organized. Read this article to learn how to keep your inbox healthy! How many emails do you have sitting in your Inbox, both read and unread? Do you take full advantage of the many tools available to you through your email provider (Yahoo, Gmail, Hotmail, AOL, etc.)? Let’s take a look at some simple ways to clean up your inbox. This will be the easiest if you are actually on your PC or laptop versus a tablet or smartphone. Delete. Delete. Delete. The best way I’ve found to do this is to sort by sender. You might be feeling slightly overwhelmed at this point, so start out simple. Delete the easy emails where the sender’s content is maybe just a response to yours, such as, “Thank You!” Get rid of those emails that you know for sure you won’t need. From there, sift through your messages and make some judgment calls on what you can send to the trash bin. For example, if you no longer have a need to keep a record of it or it’s an old sales coupon, etc., those would fall under the “delete” category. Another space-taking item is when there are a lot of back-&-forth replies regarding the same original email, especially when there are multiple readers. Usually the most recent reply contains both the initial email, plus all the subsequent replies. Deleting all but the latest reply can help reduce the inbox overload. Organize! Now that you’ve eliminated the non-essential emails, you’ll want to consolidate what’s left over. Yahoo, Gmail, Hotmail and AOL all have tools to help you organize your messages. Folders/Labels Consider using folders to sort your mail (or labels in Gmail). This way, you can clearly see just what’s in your inbox. Once you open a message and have dealt with it, file it in a folder. T A L K T E C H N O L O G Y T A L K Archive Once you’ve deleted unnecessary emails and stored some of them in folders, you might still be left with a plethora of messages. Consider archiving them. Most email providers have step-by-step instructions on how to archive emails. tion that you have new mail, as it interferes with what you might be trying to accomplish. Flag/Star Many times, you won’t need to place an email in a folder or even archive it. It might be something that you want to go back to but don’t want it to get lost in the list of emails. In Hotmail, you can flag a message, which allows it to stay at the top of your inbox. In Yahoo and Gmail, you can star an item so you’ll know you need to refer to it later. Gmail can go so far as to rank your emails according to whom you communicate with the most, key words and more. As REALTORS®, it may be difficult to not respond to emails after a certain time (say 5 p.m.) as you may get a question about a listing or from a client. So set up your times to check your email when it is most effective for you. Time is of the Essence Something else to consider is setting aside time each day to check your email. Depending upon who you ask, most experts will say to not check your email every time you get a notifica- Pick the times of day that work best for you, when you will have the least amount of distractions. Experts say maybe three to four times a day at most you should set aside a designated time to check your email. Maintaining Your Inbox Now that you’ve cleaned and organized your messages, how do you plan to keep your inbox neat? Consider changing some of your habits using the above steps. You know now how to organize your email, so upon reading an email take a moment to delete it, put it in a folder, label it or archive it. This article briefly went over some of the many ways you can simplify your inbox. And don’t forget to explore the number of options and tools through your email provider. 17 18 mar | apr 13 G O V E R N M E N T A F F A I R S 3rd Annual Community Leadership Update Meeting On Friday, March 1st, the Tucson Association of REALTORS® hosted the third annual Community Leadership Update meeting. These meetings are designed to give our members the opportunity to hear directly from community leaders about important issues impacting our business. This year, our speakers included: • Joe Snell, President and CEO of Tucson Regional Economic Opportunities • Richard Miranda, Tucson City Manager • Gilbert Davidson, Marana Town Manager • Greg Caton, Oro Valley Town Manager • Farhad Moghimi, Sahaurita Assistant Town Manager Joe Snell started out the morning with an update on economic development activities in Pima County. He noted that this year has been one of the most successful years in job creation in our community in the last five years. He noted that the Tucson region is blessed with many assets such as our beautiful environment, a world class research university, proximity to California and Mexico and a strong workforce. He also explained that in spite of some of our successes there is still a noticeable lack of financial capital available for new business ventures and that is a major impediment for Tucson. He encouraged us to start planning and thinking regionally and suggested that investments in transportation improvements could be essential to take advantage of opportunities that could generate hundreds of high wage jobs in Southern Arizona. Spring INTO ACTION Come see the Old Republic professionals. Oro Valley Manager Greg Caton announced the town’s new advertising slogan, “It’s in Our Nature.” This slogan is designed to draw attention to not only the natural beauty of Oro Valley, but also the willingness of the town to work constructively with businesses and residents to make their town better. He highlighted recent investments in community assets like a new aquatic center that will bring recreation and tourism to Oro Valley. Gilbert Davidson informed us of increases in building permit applications and increases in sales tax collections as a sign of economic improvement. Marana also announced the creation of an exciting new Heritage Park that will provide recreational opportunities as well as concert and equestrian facilities. Farhad Moghimi similarly echoed signs of economic improvement in Sahuarita and announced that they are beginning the required update of their 10 year general plan for the town. Sahuarita has experienced some of the highest population growth rates of any town in Arizona. Tucson City Manager Richard Miranda talked about efforts to improve planning in Tucson and the creation of a new economic development team at City Hall. He also pointed out that we are now seeing real development in downtown Tucson. We should expect to more shops, restaurants and even housing developments in our city’s center. Overall the speakers stressed that our economy is improving and we have many exciting opportunities ahead of us if we can work together to take advantage of them. FOR ALL YOUR ESCROW AND TITLE NEEDS! MANNY HERRERA ����������� Business Development Manager Direct 520-351-9705 Yourtitleexpert.com CONNECT WITH ME: 2506 E. Vistoso Commerce Loop | Oro Valley, Az 85755 Phone 520-818-0064 | Fax 520-818-0079 Take Advantage! M E M B E R B E N E F I T S Are you getting the most out of your dues dollars? We will keep you up to date on benefits you may or may not be aware of through your local, state and national associations of REALTORS®! National Association of REALTORS® REALTORS®: The offer below is one of many through NAR. View more here >> OfficeMax Workplace OfficeMax provides REALTORS® with discounts up to 88% on over 15,000 items, including free delivery with no minimum-sized order. Sign up for an OfficeMax Digital Retail Connect Card and start saving. OfficeMax provides REALTORS® access to its commercial catalog (unavailable to the general public), which features significant member discounts. Items may be ordered through the catalog, purchased on line, and in retail stores. Learn More >> Tucson Association of REALTORS® Mama’s Pizza Mama’s Pizza Welcome Package: Purchase a certificate for a 16” three topping pizza for $4 off the retail price of $21.45 (plus tax). Certificate cannot be redeemed day of purchase. Certificate cannot be combined with other offers or discounts. Certificate redemption only valid on dine in or pick up orders. (All disclaimers will be noted on certificate.) Contact Liz Biocca at 520-331-4652 or at [email protected] to get your certificate. Sam’s Club Enjoy a year of exceptional value starting with a Sam’s Club gift card! At Sam’s Club, you’ll find amazing prices on the brands you love. From everyday essentials to special finds, save money and time shopping with us. Right now, becoming a Member is simpler than ever, receive up to a $25 Sam’s Club Gift Card to start saving today! This is a very special offer that Sam’s Club is extending to the Tucson Association of REALTORS®. So don’t delay, sign up today! Lucky Member Discount Program Have you taken advantage yet? Below are just some of the many offers available to you as a TAR REALTOR® or Affiliate member: Derrick Polder Sr. Loan Officer NMLS# 207630 (520) 495-0222 [email protected] BK0902429 / NOVA NMLS 3087 www.DerrickPolder.com View All of the TAR Member Discounts! >> 19 22 mar | apr 13 Exceptional real estate professionals deserve exceptional service. With a wide range of home loan programs and a commitment to customer service, Bank of America can help you reach out to more potential homebuyers. Contact us today to find out how we can help more of your clients get the home financing that’s right for them. Exceptional real estate professionals deserve exceptional service. Edward Peats Beth Anderson Ross Barrett Todd Olson Glenna Maltby Vice President Sales Manager Sales Manager Sales Manager Sr. Mortgage Loan Officer NMLS ID: 514788 NMLS ID: 501302 NMLS ID: 514794 NMLS ID: 514815 NMLS ID: 514803 303.359.2274 303.550.5924 720.529.6343 303.663.8012 303.667.4004 With a wide range of home loan programs and a commitment to customer service, Bank of America can help you reach out to more potential homebuyers. Contact us today to find out how we can help more of your clients get the home financing that’s right for them. Peter Rodriguez Mortgage Loan Officer NMLS ID: 514816 303.495.8824 Edward Peats Vice President NMLS ID: 514788 303.359.2274 Marcela SaManiego Tucson / Yuma / Sierra Vista Pam Martin-McGargill Jo Schofield Ryan Lovell Branch Manager Mortgage Loan Officer Mortgage Loan Officer Mortgage Loan Officer NMLS ID:520.917.7695 514802 NMLS ID: 501290 NMLS ID: 561458 720.529.6315 303.916.9342 720.529.6337 [email protected] Beth Anderson Ross Barrett Todd Olson nMlS#979776 Sales Manager Sales Manager Sales Manager NMLS ID: 501302 303.550.5924 NMLS ID: 514794 720.529.6343 NMLS ID: 514815 303.663.8012 Dorothy Holder Mortgage Loan Officer NMLS ID: 501300 720.529.6330 Glenna Maltby Sr. Mortgage Loan Officer NMLS ID: 514803 303.667.4004 THIS INFORMATION IS NOT INTENDED OR AUTHORIZED FOR CONSUMER DISTRIBUTION. Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice. Bank of America, N.A., Member FDIC. Equal Housing Lender. ©2009 Bank of America Corporation. 00-62-0197D 02-2012 ARP632D5 ADVERTISEMENT A F F I L I A T E C O R N E R NOVA Home Loans Over 30 years ago Ray Desmond approached banks and asked them if he could sell their loan products to borrowers interested in home financing. The Banks said YES and NOVA Home Loans was born right here in Tucson and YES we are still locally owned! Over the past 30 years, NOVA has developed a vast network of industry resources that enable us to operate at the highest levels in the mortgage industry. Today NOVA is the #1 mortgage lender in Southern Arizona. Closing 1 out every 4 resale loan transactions in the region. When Jon Volpe and Lance Dickerson joined forces with Ray, NOVA exploded! Nova is now comprised of 4 divisions that include NOVA Home Loans, NOVA Financial Services, NOVA Insurance Services and NOVA Commercial Loans. We have 19 offices Nationwide and over 600 employees. NOVA’s Loan Officers are consistently among the top Originators in the United States. Contact Information: Clarissa Marquez Office (520) 745-0050 Direct (520) 202-1062 6245 E. Broadway Blvd. Ste. 400 Tucson, AZ 85711 www.novahomeloans.com facebook.com/NOVAB2B Also powered by NOVA Home Loans is The Education Exchange. The Education Exchange specializes in offering CE Courses to real estate agents who want to learn in a fun and exciting environment. The courses are taught by experienced professionals that understand the market and work with agents every day to solve issues related to their business. To find out more about NOVA Home Loans and The Education Exchange, please contact Clarissa Marquez, Business Development Officer. Clarissa will work with you to help you grow your business. Based on the needs and personality of your home buyer she will match them with the right Loan Officer that will guide them through the home buying process so that we can YES. With true leaders guiding the company and experienced Loan officers servicing their customers NOVA Home Loans can truly stand behind our “YES” mission statement. NOVA Home Loans mission statement YES continues to add optimism and positivity back into mortgage lending. Tucson Association of REALTORS® and the Multiple Listing Service 2445 N. Tucson Blvd. Tucson, AZ 85716 (520) 327-4218 (Association) (520) 795-1293 (MLS) (520) 322-6613 (Fax) www.tucsonrealtors.org Tucson REALTOR® Editor Laura Kruszewski [email protected] (520) 382-8775 Publisher and Advertising Foley Publications, Inc. www.foleypub.com (800) 628-6983 21 No Postage Necessary Going Green!
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