MEDIA KIT 2014 January 2014

MEDIA KIT
2014
January 2014
5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Dear Media:
I would like to take this opportunity to introduce you to Fairwood Health & Body
Transition–Toledo Ohio’s revolutionary weight loss clinic and spa. Our pioneering
approach to long-term weight loss and enhanced nutrition combines holistic
solutions and the most advanced cellulite-busting weight loss tools and behavior
modification under one roof. Our science-based Total Body System, designed to
combat stubborn weight issues, is 100% natural, safe and proven.
Fairwood Health & Body Transition (Fairwood HBT) puts an end to the underlying
causes of weight gain with no shots and no drugs so our clients can burn fat,
stop cravings and lose weight fast, the healthy way!
PUZZLE 1: Americans are obsessed with dieting, yet more than 2 in 3
US adults are considered to be overweight or obese.i,ii
PUZZLE 2: Despite the fact that the U.S. weight loss market is
forecasted to hit $66 billion in 2013, we are getting fatter every year.iii
PUZZLE 3: The real challenge is not just losing weight, but keeping it off.
Historically, a very high percentage of people who lose weight gain it
back. No one really seems to know why.
In reality, “dieting” does not work. But, Fairwood Health & Body Transition does!
As you read through this Media Kit, you will discover…
 The cause and need for Fairwood Health & Body Transition’s
revolutionary weight loss program.
 How Fairwood Health & Body Transition’s proven method is light-years
ahead of its competition and is the future of weight loss.
 Why FAT equals SICK and how Fairwood Health & Body Transition
incorporates the entire body’s state of health to treat obesity.
 How Fairwood Health & Body Transition finds and puts an end to the
UNDERLYING CAUSES of weight gain–the key to long-term weight
loss success!
 Why Fairwood Health & Body Transition does not have the same plan for
everyone and how we develop customized plans for better outcomes.
 How Fairwood Health & Body Transition helps the body pull itself out of an
unhealthy imbalance and into a balanced state of health.
 Why the all-natural approach developed by Fairwood Health & Body
Transition, with no drugs and no shots, is the only sound plan of attack.
 How carefully selected all-natural supplements work in harmony with the
body instead of against the body during the weight loss program.
 Fairwood Health & Body Transition’s push for public education regarding:
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
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o How unhealthy (or dead) foods, inactivity, certain health conditions
and pharmaceuticals promote weight gain.
o How Americans are mislead about healthy food choices.
o How Americans can overeat and STILL be malnourished.
o Why our bodies think we are STARVING and store fat.
o How to BURN FAT and STOP CRAVINGS.
o How toxins build up in the body and how Fairwood Health & Body
Transition helps the body purify itself to get to its proper weight.
What cellulite-busting tools are used in the Fairwood Health & Body
Transition spa to help clients stay slim and trim.
Why it is easier for Fairwood Health & Body Transition clients to keep the
weight off for good.
OTHER GOODIES
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We will provide you with company information and detailed information
about our products and services. In addition, you will receive a Fact Sheet
with features and benefits, industry news and Frequently Asked Questions.
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To help you write those great feature stories, you will find a sample news
story and published articles for your convenience.
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You will have at your disposal, photos, logo art, company videos,
testimonials, advertising and collateral samples.
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We will outline for you any upcoming free in-house events. We invite you to
experience Fairwood Health & Body Transition for yourself! Also please find
details of our Amazing Special Offers To Kick Off 2014!
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We will offer you company spokespersons to facilitate your media
requirements. Dr. Jason Peisley is available for follow-up interviews and
questions.
I hope you find these materials helpful. Thank you for your interest. I look forward
to talking with you soon.
Best regards,
Jason Peisley
Dr. Jason Peisley
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Jason Peisley, D.C.
Founder and Clinic Director
Table of Contents
Company Information ...................................................................................................... 5
The Future of Weight Loss ...................................................................................... 5
How Is Fairwood Health & Body Transition Different? ............................................. 6
Bio: Jason Peisley, D.C. .......................................................................................... 7
Company Products and Services .................................................................................... 8
Services and Spa Amenities .................................................................................... 8
Products ................................................................................................................ 15
Industry News ............................................................................................................... 16
Obesity Fact Sheet ................................................................................................ 17
Sample News Story ....................................................................................................... 21
Ads and Articles ............................................................................................................ 22
Images of Dr. Peisley .................................................................................................... 28
Press Release ............................................................................................................... 29
Special Offers To Kick Off 2014 .................................................................................... 31
Upcoming Events/Invitation To Educational Seminar .................................................... 32
Company Fact Sheet..................................................................................................... 33
Frequently Asked Questions ......................................................................................... 37
Bibliography .................................................................................................................. 39
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
COMPANY INFORMATION
The Future of Weight Loss
At Fairwood Health & Body Transition, our
focus is on optimal health and the
underlying causes of fat retention, whether
metabolic, hormonal, nutritional or
behavioral. Our philosophy is based on
finding and putting an end to the
underlying causes of weight gain with no
shots and no drugs so our clients can
burn fat, stop cravings and lose weight
fast, the healthy way!
Our pioneering approach to long-term
weight loss and enhanced nutrition
combines holistic solutions and the most
advanced cellulite-busting weight loss tools
and behavior modification under one roof.
And, our science-based solutions to
combat stubborn weight issues are 100%
natural, safe and proven.
Our Program is specifically designed to
uncover the underlying conditions that
continually sabotage weight loss efforts.
These discoveries are made through a
comprehensive health assessment,
evaluated during a one-on-one
consultation and delivered as a
personalized program. Once we find and
develop a customized program to combat
these issues, weight loss efforts will be, for
the first time, successful and most
importantly long-term!
Weight Loss Program
8 BASIC PRINCIPALS
1.
2.
3.
4.
5.
6.
7.
8.
Education
Evaluation
Customization
Detoxification
Nutrition
Hydration
Relaxation
Reduction
At Fairwood Health & Body Transition, we
offer our clients a relaxing, supportive and
luxurious atmosphere where we address
complex issues with ease and expertise.
Together, with our cutting-edge weight loss
programs, equipment and spa services, we
offer the ultimate weight loss solution.
How is Fairwood Health & Body Transition Different?
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Overeating is not the only reason why people become and remain overweight. Most fad
diets only target weight loss and ignore the underlying causes for weight gain. That’s
why diets fail.
When the diet is over, the underlying health condition or cause IS STILL THERE and
weight gain begins all over again. This yo-yo dieting phenomenon has become a
national pastime.
Developed by doctors, the Fairwood HBT Total Body System first finds and put an end
to the underlying health issues that sabotage weight loss, then takes the pounds off
once and for all, the healthy way!
COMPARISON CHART
HEALTH
WEIGHT LOSS
Sampling of popular
Weight Loss Companies
Put an end to underlying health
issues (CAUSES) of weight gain
Fairwood Health & Body Trans
Jenny Craig®
Slim-Fast®
Weight Watchers®
MediFast®
Atkins®
Nutrisystems®
Biggest Loser®
BeachBody®
DietWatch.com
eDiets®
Zone Diet®
Diet.com
South Beach Diet®
YES
YES
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
NO
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
Our pioneering approach to long-term weight loss and enhanced nutrition combines
holistic solutions and the most advanced cellulite-busting weight loss tools and behavior
modification under one roof. And, our science-based solutions to combat stubborn
weight issues are 100% natural, safe and proven. Together, with a customized weight
loss program specifically targeted for each client’s body and goals, the Fairwood HBT
system has proven to be the key to long-term weight loss success!
“It is better to take many small steps in the right direction than to make a great
leap forward only to stumble backward.” ~Old Chinese Proverb
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Meet Dr. Jason Peisley
Jason Peisley, D.C. Acupuncture is the owner and
founder of Fairwood Health and Body Transition as well
as Fairwood Chiropractic and Physical Therapy in
Toledo Ohio. He has been helping patients locally and
in Canada for over 8 years with a variety of ailments
including: conditions requiring sustainable weight loss,
neuropathy, arthritis and acute spinal injuries. He has a
fellowship from the RenaiSante Institute of Integrative
Medicine with a focus on Nutrition and Anti- Aging
Dr. Peisley continues to expand his knowledge in the
non-invasive treatment of neuropathy resulting in many
success stories for people that were previously unable
to relieve leg and foot pain because of diabetes
complications. He has advanced health and wellness
techniques and programs to help improve the quality of
life for both neuropathy and weight loss patients to help
eliminate the need for drugs and surgery.
One of Dr. Pesley’s favorite quotes is “The body can
achieve balance naturally”. He believes that natural
methods of eating the proper foods and the use of herbal supplements are the way to
successfully lose weight and rid the body of disease processes. He travels around the country on
a regular basis to learn the most effective ways to deliver the best health care available to his
patients. Dr. Peisley is a wealth of nutritional knowledge and he shares and teaches his
knowledge to patients on a weekly basis through his break through seminars.
Dr. Peisley would like to remind you that we all have the power within us to change. It is important
to have the knowledge and a good support network to achieve those goals. You will get both at
Fairwood Health and Body Transition. Balance in health begins here.
2005 Fellowship in Nutrition and Anti-Aging – RenaiSante Institute of Integrative Medicine
2001-2005 Canadian Memorial Chiropractic College- Graduated Magna CumLaude
1997-2001 University of Windsor Ontario- Bachelor of Human Kinetics, Honors Movement
Science
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
COMPANY PRODUCTS AND SERVICES
Services and Spa Amenities
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Personalized one-on-one Evaluation
Customized Weight Loss Programs
Weight Loss Treatments
o Infrared Sauna
o Herbal Body Wraps
o Whole Body Vibration
o Self-Mastery Technology
o Lipo-Light
PERSONALIZED ONE-ON-ONE
EVALUATION
We know that each individual has their
own set of health issues that are
compromising their weight loss efforts.
Because of this, we offer a one-on-one
evaluation to uncover the underlying
causes of weight gain.
The process is simple, but the science
behind it is complex. Our Health
Assessment program finds out how
lifestyle choices influence the body and
gives instant feedback, specific to each
client. During your one-on-one
evaluation, clients meet with a qualified
weight loss consultant who will explain
exactly what these results mean.
Features and Benefits
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No Shots
No Drugs
All-Natural
Science-Based
Proven
Safe and Effective
Health Assessment
One-on-one Evaluation
Customized Plans
Total Body Detoxification
Cellulite-Busting Spa
Services for Inch Loss
Long-Term Weight Loss
Rejuvenation of Health
Our personalized evaluation helps
clients learn more about their bodies
and their current needs. Our weight loss
consultants develop a customized
program to put an end to the conditions
that are standing in the way of overall
health and successful weight loss for
life.
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
CUSTOMIZED WEIGHT LOSS
PROGRAMS
Most dieters don’t know that a specific
health issue might be standing in the
way of reaching their ideal body goal.
Fairwood HBT can determine exactly
what is stopping a person from losing
weight and put an end to it once and for
all. A customized weight loss program is
developed for each client, specifically
targeted for each individual body and
personal goal.
Customized Programs:
 Ultimate 12 Week Weight Loss
 20 Day Rejuvenation Weight Loss
 5 Week Candida
 12 Week Candida
 Hormone Balancing Program
 5 Week Diabetes Program
 8 Week Fibromyalgia
 30 Day Clear Skin
 Insomnia Solutions
 Stress-Free Lifestyle
 Quit Smoking For Life Program
 Pain-Free Now Program
 Weight Loss Maintenance
Weight Loss Treatments
Double Infrared Vital Sauna
• Helps with weight loss
• Burns up to 600 calories in half an hour
• Triggers fat-burning hormones
• Detoxifies and cleanses
Fairwood HBT Programs Help To:
 Reduce Weight
 Rid Yourself of Food Allergies
 Increase Energy & Vitality
 Lower Cholesterol
 Improve Digestion
 Improve Physical Appearance
 Think Clearer
 Eliminate Headaches
 Improve Libido
 Clear Up Acne
Whole Body Vibration
• Accelerates weight loss
• Reduces cellulite
• Increases bone density
• Reduces cortisol
• Builds core strength
Self-Mastery Technology (SMT)
• Light and Sound Relaxation to Reverse
the Effects of Stress and Gain Focus
• Improves memory, brain blood flow,
creativity and concentration
• Increases serotonin levels by 21%
• Eliminates excess adrenaline
• Increases endorphin levels by 25%
• Equivalent to 3-4 hours of REM sleep
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
INFRARED SAUNA
A relaxing, fun and essential way of
cleansing and detoxifying the body is
utilizing an Infrared Sauna.
Infrared Saunas filter out the UV
radiation and heat the body without
having to heat the air around the
body. One gram of sweat requires
approximately 0.586 calories. A
moderately conditioned person can
easily sweat off 1000 grams or more in
one Infrared Sauna session. That’s the
equivalent to running 6-10 miles!
While this weight loss can be regained
by rehydration with water, the calories
expended in the process will not come
back. Sweating also allows the body to
release built-up toxins naturally,
keeping your body cleansed even when
not on a cleansing program.
Because infrared is part of natural
sunlight, Infrared Saunas are
completely safe. Health professionals
have used infrared heat lamps for
decades to treat muscle and joint
problems. In hospital baby care units,
incubators are often equipped with
infrared heating systems to keep
newborn babies warm.
The difference between an Infrared
Sauna and a conventional sauna is a
traditional sauna uses heat to warm the
air, which in turns warms your body. An
infrared sauna heats your body directly
without warming the air around you.
This heat penetrates deep into joints
and muscles providing more health
benefits and a highly enjoyable and
comfortable environment.
INFRARED SAUNA
Infrared sauna penetrates 1 1/2 inches beneath
the skin to rid the body of toxins.
(30 minutes)
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
HERBAL BODY WRAP
Fairwood HBT’s herbal body wraps are
unlike anything you’ve heard about or
experienced. Developed by a
biochemist from the UCLA Medical
Center, this specific body wrap process
was formulated to encourage circulatory
and lymphatic flow in the body.
Research showed that because of this
increased flow of both the lymphatic
and circulatory systems, patients
experienced cleansing of the tissues.
This in turn caused a healthy reduction
of cellulite and inches through internal
cleansing.
It’s very typical to lose 4-14 inches in
one hour. This is NOT water loss, but a
permanent loss of inches! Not only does
your body benefit internally from this
body wrap, but also the external
benefits of contouring and loss of
inches make this wrap ideal.
Fairwood HBT’s herbal body wraps use
special herbal formulations that work
from the outside in. This healthy body
wrap aids in the removal of wastes that
have become trapped in vulnerable
parts of your body. It’s basically a
painless cleansing process of the tissue
underneath the skin and a restoration
process that helps restore elasticity to
loose, flabby skin. It does not dehydrate
or age the skin.
Clients experience a reduction in
inches, diminishing of cellulite and
improved body contouring. Results can
be permanent. Our herbal body wrap
has been proven for over 30 years and
is completely safe!
HERBAL BODY WRAP
Designed to remove toxins and control cellulite.
(60 minutes)
LIPO-LIGHT
Lipo-Light utilizes LED light technology
for spot fat reduction, inch loss and
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
body contouring in almost any area of
the body. It is 100% noninvasive, with
no known side effects. Lipo-Light was
designed to specifically target
subcutaneous fat, reducing the
appearance of cellulite, resulting in inch
loss and body contouring.
Lipo-Light is administered in relaxing
20-minute sessions. There is no surgery
or pain or extensive recovery time. LipoLight is the ideal treatment for all body
types when combined with a healthy
diet and lifestyle. It works synergistically
with the body’s natural weight loss
mechanisms. It specifically targets
troublesome areas to remove inches.
The LED energy safely penetrates the
skin targeting the fat cells
(subcutaneous layer). Once the cells
are permeated, they release fatty acids,
water and glycerol, or triglycerides. The
triglycerides are released from the fat
cells and the body uses them as an
energy source. The fat cells then
“shrink” significantly resulting in inch
loss and the removal of cellulite.
Before and After
The Lipo-Light offers a safe and
effective spot fat reduction solution that
can be applied to a multiple of problem
areas:
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Waistline
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Mid and lower abdomen
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Upper mid and lower back
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Buttocks and thigh areas
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Arms and underarms
Clients can relax in a comfortable
position while a Lipo-Light technician
secures the paddles to the target area.
Clients are free to resume normal
activities immediately after each
LIPO-LIGHT session—including exercise.
Effective spot fat reduction, inch loss and Remember: Lipo-Light is safe and
body contouring. noninvasive with no pain or side effects.
(20 minutes)
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
WHOLE BODY VIBRATION
Whole Body Vibration (WBV) offers a
low-impact way to increase strength,
flexibility and metabolism while
rejuvenating your body. WBV causes
the muscles to experience an
involuntary contraction at the same rate
that the platform is vibrating. The
mechanical stimulus from the WBV
machine produces a stretch reflex in
100% of your muscles. This means your
muscles react to the vibration by
contracting and relaxing automatically
(like when the doctor hits your knee with
a little hammer).
Benefits of Whole Body Vibration
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Accelerated Weight Loss: WBV stimulates all cells in
your body to function at a higher rate, which in turn
increases your metabolism causing more fuel to burn;
therefore, accelerating weight loss.
Reduces Cellulite: WBV causes increased local
circulation to all areas of your body, in turn giving visible
cellulite areas a “smoother” look.
Reduces Varicose Veins: WBV causes increased lymph
drainage, which lowers the pressure in varicose veins so
the valves of the veins can close off.
Increases Energy: WBV stimulates all cells in your body,
increases blood flow and oxygen intake and stimulates
metabolism to help flush out toxins for renewed vigor.
Improves Muscle Strength: Just like regular exercise,
WBV improves muscle strength. Vibrations lengthen and
shorten the fibers depending upon the frequency.
Enhances Wellness: WBV increases blood flow, lymph
drainage, oxygenated cells, endorphin release and
detoxification of the body.
Enhances Detoxification: WBV works from the inside
out – waste products are expelled at a cellular, lymphatic
and excretion level.
Improves Circulation: WBV improves circulation
through increased blood flow by stimulating your exercise
heart rate.
Improves Relaxation: WBV increases circulation, blood
flow and oxygen intake. WBV also reduces cortisol (the
stress hormone) and creates and releases endorphins. It
also detoxifies your body, enhancing relaxation.
WBV training was used in the 1960’s by
the Russian space program to help
cosmonauts recover more quickly from
muscle atrophy. Since then, Olympic
athletes have adapted WBV into their
workouts. Trainers and doctors have
been using WBV for well over 40 years.
WBV is a noninvasive, easy workout
that does not require workout clothes!
It’s also a multifaceted tool that
complements aerobics and strength
training. It’s simply a great tool for a
healthy lifestyle!
WHOLE BODY VIBRATION
Loosens cellulite and helps detoxify
the body. (10 minutes)
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
SELF-MASTERY
TECHNOLOGY
The power of the mind is nothing new to
science. Doctors have known for
decades that the mind has the power to
help people lose weight, stop smoking,
manage pain, overcome phobias,
accelerate learning and enhance
athletic performance. Fairwood HBT
offers its clients a proven way to
harness that potential–it’s called SelfMastery Technology or SMT.
SMT is a technology based on the
research of the world’s leading
universities. SMT uses synchronized
pulses of light and sound to deeply
relax you while promoting optimum
brainwave activity for learning, focus
and memory.
While the lights and tones soothe you,
Self-Mastery Technology (SMT) audiosessions help focus your mind so you
can finally release unwanted habits to
get more of what you want out of life.
And, because the effects are
cumulative, there is virtually no limit to
how good you can feel or what you can
achieve.
SMT can focus the mind to help reach a
variety of goals, such as getting a trim,
fit body, quit smoking for good, living a
stress-free life, gaining freedom for
chronic pain, improving sales at work
and much more. Each session is
approximately 20 minutes long, but the
effects can last a lifetime.
SMT/SELF-MASTERY TECHNOLOGY
Harness the power of your mind.
(20 minutes)
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Products
THE SOLUTIONS4 AND FAIRWOOD HBT
CONCEPT
All products and programs tap into the
body’s ability to renew, cleanse, and
heal itself. Solutions4 does not use
chemicals or drugs that so often
temporarily provide results while
ultimately creating problems in the long
run. Health and renewal comes from
within. Together, Solutions4 and
Fairwood HBT are the key to helping
patients find and use this great inner
power.
Solutions4 recognizes Fairwood HBT as
a center that can provide not only
programs for health, but for the entire
internal and external being. A place
providing education on how the body
works, and how lifestyle affects the way
we look and feel, as well as long term
wellness.
The Solutions4 all-natural product line
makes a substantial contribution to a
patient’s overall happiness and wellbeing. The unique Body Contouring
Wrap is second to none. It can be used
for detoxifying the liquid waste system
of the body, inch loss and cellulite
reduction. The natural skin care line is
continually updated as new ingredients
are shown to create natural, positive
and lasting results.
With our Solutions4 product line we
have the ability to cater to a variety of
health issues. Wellness, Fibromyalgia,
Weight Loss, Hormone Balancing and
Candida are among the many individual
programs that we offer to help
individuals find health and wellness
throughout their lives.
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
INDUSTRY NEWS
More than one-third
of U.S. adults (35.7%) are obese.iv
Even though Americans are obsessed with weight loss programs and dieting, we
are getting fatter every day.
Almost 90% of Americans will be
overweight or obese by 2030.v
The following maps show a shocking 25-year trend from 1985 to 2010:
Obesity Trends Among U.S. Adults
1985 to 2010: 25-Year Trend
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Obesity Fact Sheet
Adult Obesity Rates and Statistics
According to the National Health and Nutrition Examination Surveys (NHANES) (2009-2010),
approximately 69% of adults are overweight or obese, with more than 78 million adult Americans
considered obese.
Data from the National Health and Nutrition Examination Survey, 2009–2010vi,vii
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More than 2 in 3 adults are considered to be overweight or obese.
More than 1 in 3 adults are considered to be obese.
More than 1 in 20 adults are considered to have extreme obesity.
About 1/3 of children and adolescents ages 6-19 are considered overweight or obese.
More than 1 in 6 children and adolescents ages 6-19 are considered to be obese.
Adults Age 20 and Olderviii
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More than two-thirds (68.8 percent) of adults are considered to be overweight or obese.
More than one-third (35.7 percent) of adults are considered to be obese.
More than 1 in 20 (6.3 percent) have extreme obesity.
Almost 3 in 4 men (74 percent) are considered to be overweight or obese.
The prevalence of obesity is similar for both men and women (about 36 percent).
About 8 percent of women are considered to have extreme obesity.
Health Risks of Overweight and Obesity
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Type 2 diabetes
Heart disease
High blood pressure
Nonalcoholic fatty liver disease (excess fat and inflammation in the liver of people who
drink little or no alcohol)
Osteoarthritis (health problem causing pain, swelling, and stiffness in one or more joints)
Some types of cancer: breast, colon, endometrial (related to uterine lining), and kidney
Stroke
Different Racial and Ethnic Groups—Adults
Among Hispanic, black, and white adults age 20 and olderix:
 Overweight and obesity affect more than 3 in 4 Hispanics (78.8 %) and blacks (76.7 %).
 About 2 in 3 whites (66.7 percent) are considered to be overweight or obese.
 About half of blacks (49.5 percent), and more than 1 in 3 Hispanics (39.1 percent) and
whites (34.3 percent) are considered to be obese.
 Extreme obesity affects more than 1 in 10 blacks (13.1 percent), and about 1 in 20 whites
(5.7 percent) and Hispanics (5 percent).
Rates of obesity among Asian Americans are much lower than among other racial and ethnic
groups. The following are general prevalence estimates from the 2010 NHIS for adults, age 18
x
and older in these groups who reported being of one race .
 Asian Americans: 11.6 percent
 American Indians and Alaska Natives: 39.9 percent
†
 Native Hawaiians or Other Pacific Islanders: 43.5 percent
†
This estimate is based on a small number of respondents (n = 284) in the category of Native Hawaiians or
Other Pacific Islanders; relative standard error is greater than 30 percent and less than or equal to 50 percent.
DEFINITIONS:
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Overweight refers to an excess amount of body weight that may come from
muscles, bone, fat, and water.xi
Obesity refers to an excess amount of body fat.xii
Using Body Mass Index (BMI) to Estimate Overweight and Obesity
The BMI is the tool most commonly used to estimate overweight and obesity in children and
adults.
BMI Formula
BMI = [Weight (lb) / (Height (in) x Height (in))] x 703, Example: weight=170lb, Height=5’4”… BMI=
[170/(64x64)]x703=29.17 This person is considered to be overweight
BMI
18.5 to 24.9
25 to 29.9
30 +
40 +
BMI of Adults Age 20 and Older
Classification
Normal weight
Overweight
Obesity
Extreme obesity
BMI of Children and Adolescents Ages 2–19
BMI
Classification
At or above the 85th percentile
Overweight or obese
At or above the 95th percentile
Obese
Economic Consequences
Overweight and obesity and their associated health problems have a significant
economic impact on the U.S. health care system.xiii Medical costs associated with
overweight and obesity may involve direct and indirect costs.xiv,xv Direct medical costs
may include preventive, diagnostic, and treatment services related to obesity. Indirect
costs relate to morbidity and mortality costs. Morbidity costs are defined as the value of
income lost from decreased productivity, restricted activity, absenteeism, and bed days.
Mortality costs are the value of future income lost by premature death.
National Estimated Cost of Obesity
The medical care costs of obesity in the United States are staggering. In 2008 dollars,
these costs totaled about $147 billion.xvi
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Marketdata’s Weight Loss Market Facts:xvii
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83.3% of dieting consumers favor “do-it-yourself” weight loss programs accessed
from home (online or by phone) or the use of diet books or celebrity diet plans.
This is the highest historical share in 20+ years. We expect this rate to remain
above 80% in 2013.
There are 108 million American dieters, and they make 4-5 dieting attempts per
year.
The last recession DID impact the business, with flat growth in 2009-2010, 2.5%
growth in 2011, and 2.5% estimated for 2012 – all below the historical market
average of about 6% growth per year.
Herbalife is now the #2 weight loss company in the World, by sales, with
estimated North American sales of weight loss products of $537 million in 2012
(meal replacements), second only to Weight Watchers and larger than both
Jenny Craig and NutriSystem.
61% of dieters prefer to use regular supermarket food, while 6.3% want prepackaged or diet company food, 4.9% want meal replacements (shakes, bars),
and 26% have no food preference.
Dieters are heavier than ever, having put on significant weight during the
recession. The combination of increased stress levels and a shift to more comfort
food and cheaper fast food resulted in the weight gain. Marketdata’s quarterly
reports find that the most common weight class, for those starting a diet, for Q3
2012 and most prior quarters is 150-174 lbs., followed closely by those weighing
175-199 lbs. A total of 43% of dieters weighed 200+ pounds in Q2 2012, up from
40% in the third quarter of 2011.
2013 Market Forecasts
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The total U.S. weight loss market is expected to grow 4.5% in 2013,
to a value of $66.5 billion, as consumer discretionary income increases, new
diet drugs enter the market, and the large players such as Weight Watchers
boost enrollments. We see good growth in medical programs, and heavy
advertising that should fuel demand.
The men’s weight loss market is estimated to be worth $11.3 billion next year—
17% of the total diet market.
Marketdata expects two newly approved prescription diet drugs, Bleviq and
Qysmia, to enter the market in 2013, adding $200 million to the size of the
previously stagnant $450 million U.S. obesity drugs market.
We project continued double-digit gains for diet websites such as Weight
Watchers.com (paid subscribers), as well as the continued popularity of free diet
websites such as Sparkpeople.com and others. Diet review sites should do well
also, as consumers seek out the best and most objective opinions about diet
companies and the details of their plans.
Weight loss services will locate in non-traditional sites (drugstore chain miniclinics, shopping malls, OB/gyn offices). There are now 1,400 healthcare miniclinics located in drug store chains such as CVS and Walgreens, as well as
supermarkets and big box mass merchants. Their numbers are expected to
nearly double to 2,700 by 2016, fueled by the implementation of the Affordable
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
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Care Act in 2014. The thing these clinics have in common is that profit margins
are slim and demand is seasonal. The answer could be selling weight loss
programs, which can tip the scales toward profitability. Walmart alone has the
potential to add hundreds of clinics to its stores per year. Nurse Practitioners and
Physicians Assistants staff can easily provide detailed diet program information,
get people registered, and even do counseling.
Marketdata estimates that at-work (corporate) weight loss program in the U.S.
constitute at least a $215 million market segment. This is just for the top three –
Weight Watchers, Jenny Craig and NutriSystem. The market is obviously worth
more, probably double this figure, when adding in all other medical and
commercial diet and wellness companies that serve corporations (Optifast,
Welcoa, Mayo Clinic, ShapeUp, Livestrong, Medifast, Robard, Balance Health
and others). We think that more diet companies will pursue this market segment
more aggressively, establishing links to major healthcare systems.
More foreign companies will enter the U.S. weight loss market this year. Several,
such as Slimming World (U.K.), ITrim (Sweden), and The Dukan Diet (France)
have already set up operations, either as brick & mortar centers or online.
More technology-based weight loss programs will appear in 2013 that are well
funded by venture capital firms. One example is Retrofit. They will attempt to sell
not only direct to consumers but via large healthcare systems and corporate
wellness departments.
Marketdata predicts that we will see more weight loss programs appear that cater
to the Hispanic and African-American dieter segments, not via structured
programs with meetings and counseling but via bilingual websites, online and
coaching services. CDC data show that 72% of Hispanics and 84% of African
Americans are overweight or obese, versus and 68% of non-Hispanic Whites.
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
SAMPLE NEWS STORY
NEW WEIGHT LOSS CENTER PUTS HEALTH FIRST
Fairwood Health & Body Transition’s Total Body System works to rid the body of
health issues that sabotage weight loss
How many diets do we have to try and how many times do we have to fail before we
realize that diets alone just don’t work? Americans are forecasted to spend $66 billion
dollars in the weight loss industry in 2013, yet we are getting fatter every year. In the US,
69 percent of adults are overweight or obese. If the big diet companies are having
trouble keeping the weight off of consumers, then where do we go and whom can we
trust?
A small weight loss center located in Toledo may start to give failed dieters the
pioneering technology they need. Fairwood Health & Body Transition has a different and
holistic approach to weight loss. According to Dr. Jason Peisley, Founder and Clinic
Director, “Diets fail because no one is addressing the problem at the core. At Fairwood
Health & Body Transition, we find and put an end to the underlying CAUSE of your
weight gain. Then, we teach you how to take the pounds off once and for all. No shots.
No drugs. Our proven, science-based approach promotes healthy, natural weight loss
for life.”
Fairwood Health & Body Transition’s philosophy is a simple solution for a complex
problem. Certain health issues such as, thyroid problems, stress, diabetes, hormonal
issues, Candida and medications (to name a few) can all hinder weight loss. If these
health issues are not addressed, the imbalanced body will “regain” lost weight. Fairwood
Health & Body Transition gets rid of the health issues that sabotage weight loss first,
then they teach clients how to take the pounds off for good.
The Fairwood Health & Body Transition Total Body System works with a combination of
natural supplementation, a diet rich in nutrition and the most advanced cellulite-busting
weight loss tools and behavior modification under one roof. This sequence causes the
body to become primed to stop cravings and burn fat.
The company is currently offering discounted coupons worth up to $375 for only $25 to
help the public get started making their New Year’s resolutions come true. These special
deals include a VIP Spa Tour and Seminar, health evaluation, and fat-burning spa
services.
See the Fairwood Health & Body Transition ads in The Blade, Toledo City Paper, Toledo
Parent Magazine, and Healthy Living News or visit BurnFatToledo.com to get your
coupon.
5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • 419-517-1030
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Ad published in Toledo Parent Magazine January Issue 2014
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Article published in Healthy Living News December Issue 2013
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Article published in Healthy Living News January Issue 2014
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Article published in Healthy Living News February Issue 2014
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Ad published in Toledo City Paper January Issue 2014
Ad published in Toledo Parent Magazine February Issue 2014
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Ad published in Toledo Parent Magazine December Issue 2013
“Free” Corporate Gift Certificate December 2013
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Images: Jason Peisley, D.C. Founder and Clinic Director
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
PRESS RELEASE
FOR IMMEDIATE RELEASE
Contact: Christa Kantner
Direct: (727) 372-9136
Email: [email protected]
Website: burnfattoledo.com
January 6, 2014
Fairwood Health & Body Transition Flattens Fat with LipoLight Non-Surgical Cellulite Deflater to Help Locals with New
Year Resolutions to Lose Weight and Inches
To help put an end to obesity and the stigma surrounding it, Toledo
chiropractor, Dr. Jason Peisley of Fairwood Health & Body Transition
launches Lipo-Light, a non-invasive alternative to lipo suction with no pain
or side effects. Lipo-Light utilizes LED light technology for spot fat
reduction, inch loss and body contouring in almost any area of the body
with immediate results.
Toledo, OH (PRWeb) January 6, 2014 – Each year, the month of January draws out frustrated
dieters looking for effective technology to help them flatten cellulite and lose inches packed on by
overeating holiday treats. This year, locals in Toledo can make their resolutions come true by
enjoying all of the cellulite-busting services offered at Fairwood Health & Body Transition.
“Lipo-Light is the answer everyone is looking for,” says Dr. Peisley, Founder and Clinic Director.
“It was specifically designed to target subcutaneous fat and it works with absolutely no pain and
no downtime. It even allows you to relax while it does all of the work. After my patients drop a
dress size and flatten their belly fat, they always come back for more and bring their friends.
Repeat business is the greatest compliment.”
The technology is based on the pioneering cold light research of NASA and leading clinicians.
Lipo-Light does not use surgery, lasers, heat, freezing, ultrasound cavitation, microwaves, or RF.
The entire process works in a simple, yet highly effective way. The red light generated by the
Lipo-Light system safely penetrates the skin and is absorbed by fat cells. This stimulation open
pores in the fat cells breaking down its contents and allowing the fat to escape–a process known
as lypolysis. Fat cells will then “deflate” while the excess fat is safely removed by the body’s
natural metabolic process.
Lipo-Light offers a safe and effective spot fat reduction solution that can be applied to many
problem areas such as, waistline, belly, back, buttocks, thighs and arms. Patients can relax in a
comfortable position while a trained Lipo-Light technician secures light paddles to the target area.
In 20-minute intervals, patients are free to relax, read and listen to music. Immediately after each
treatment session, patients may resume normal activities including exercise.
Fairwood Health & Body Transition is Toledo’s most revolutionary weight loss center and spa.
Founded by Jason Peisley, D.C., Founder and Clinic Director of Fairwood Chiropractic, Fairwood
Health & Body Transition is putting into action a proven, safe and natural Total Body System to
shed unwanted pounds, rejuvenate health and transform lives. Without the need for shots or
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
drugs, the Fairwood Health & Body Transition’s Total Body System is specifically designed to
uncover and put an end to the underlying conditions that continually sabotage weight loss efforts.
These discoveries are made through a comprehensive health evaluation and delivered as a
personalized program. The company’s pioneering approach to long-term weight loss and
enhanced nutrition combines holistic solutions and the most advanced cellulite-busting weight
loss tools and behavior modification under one roof. As a result, clients burn fat, stop cravings
and lose weight while restoring their health.
For more information, visit http://www.burnfattoledo.com.
###
Attention Press:
MEDIA KIT is available at http://www.burnfattoledo.com. To schedule an interview with Dr. Jason
Peisley, please call Christa Kantner at 727-372-9136, or email [email protected]
Attached Photo: Jason Peisley, D.C., Founder and Clinic Director at Fairwood Health & Body
Transition
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
SPECIAL OFFERS TO KICK OFF 2014
5-Step FAT-BURNING Bundle
A $255 Value for only $25!
Step 1: Enjoy a VIP Spa Tour and attend the popular "Healthy Weight Loss for Life"
Seminar to learn how to stop cravings and burn fat, once and for all… no more yo-yo
dieting!
Step 2: Benefit from a comprehensive Health Assessment and one-on-one Evaluation.
Discover how we put an end to the underlying cause of your weight gain and how we
can help you take the pounds off with no shots and no drugs! (Regular Price: $125)
Step 3: Delight in Whole Body Vibration to break down stubborn toxins, reduce cellulite
and kick start your metabolism! (Regular Price: $50)
Step 4: Indulge in a relaxing Infrared Sauna to detoxify your body and melt away the fat
from the inside out! (Regular Price: $50)
Step 5: Treat yourself to Self-Mastery Technology to harness the power of your mind for
a slimmer you! (Regular Price: $30)
Slim, Shape & Tone
A $375 Value for only $25!
Step 1: Enjoy a VIP Spa Tour and attend the popular "Healthy Weight Loss for Life"
Seminar to learn how to stop cravings and burn fat, once and for all… no more yo-yo
dieting! Benefit from a comprehensive Health Assessment and one-on-one Evaluation.
Discover how we put an end to the underlying cause of your weight gain and how we
can help you take the pounds off with no shots and no drugs! (Regular Price: $125)
Step 2: Lose inches and flatten fat with Lipo-Light non-surgical cellulite-deflater for
immediate results! (Regular Price: $250)
THE PATIENT AND ANY OTHER PERSON RESPONSIBLE FOR PAYMENT HAS THE RIGHT TO REFUSE TO PAY, CANCEL PAYMENT OR BE
REIMBURSED FOR PAYMENT FOR ANY OTHER SERVICE, EXAMINATION OR TREATMENT WHICH IS PERFORMED AS A RESULT OF AND WITHIN 72
HOURS OF RESPONDING TO THE ADVERTISEMENT FOR THE FREE, DISCOUNTED OR REDUCED FEE SERVICES, EXAMINATION OR TREATMENT. ©
2014 Fairwood Health & Body Transition
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
You are cordially invited to attend any of our FREE EVENTS!
Please call 419-517-1030 to reserve your seat.
January 2014 Free Events Calendar
Sunday
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Saturday
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Loss For Life
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Healthy Weight
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SEMINAR
Educational Seminars
Fairwood Health & Body Transition presents the “Healthy Weight Loss For Life”
Seminar each week at its Toledo spa to help consumers:
 LEARN 10 must-have Fat-Burning Secrets
 LEARN how we find and put an end to the underlying CAUSE of your weight gain
 LEARN how to trigger your 6 Fat-Burning Hormones to work for you and burn fat
 LEARN how the wrong diet can drain you of energy and jeopardize your health
 LEARN how to purify your body of toxins that stop the fat burning process
 LEARN how to take the pounds off once and for all and feel great!
PLEASE JOIN US!
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
Company Principal/Spokesperson
Press Contact:
Jason Peisley, D.C.
Founder and Clinic Director
Christa Kantner
VP Marketing and Design
Direct: 727-372-9136
Email: [email protected]
Logo/Images available upon request
FAIRWOOD HEALTH & BODY TRANSITION
Fact Sheet
HISTORY For over 22 years, Dr. Todd Singleton has helped thousands of
people reach their health goals using all-natural detox
supplementation, fat-burning spa services and nutrition-rich
diets. Every year, Dr. Singleton reaches out to doctors across
the country to share with them his revolutionary system. Today,
holistic weight loss centers based on Dr. Singleton’s system can
be found throughout the nation.
COMPANY FAIRWOOD HEALTH & BODY TRANSITION
PROFILE Fairwood Health & Body Transition is Toledo’s most
revolutionary weight loss center. Backed by 22 years of proven
results and thousands of testimonials, Fairwood Health & Body
Transition is positioned to educate and assist individuals with
healthy weight loss for life. Founded by Jason Peisley, D.C.,
Clinic Director at Fairwood Chiropractic, Fairwood Health &
Body Transition is putting into action a proven, safe and natural
Total Body System to shed unwanted pounds, rejuvenate health
and transform lives.
The Fairwood Health & Body Transition Total Body System was
established on a foundation of 8 BASIC PRINCIPALS:
1. Education
2. Evaluation
3. Customization
4. Detoxification
5. Nutrition
6. Hydration
7. Relaxation
8. Reduction
Fairwood Health & Body Transition’s pioneering,
holistic Total Body System puts an end to the
underlying cause of weight gain without the need for
shots or drugs. Together with natural
supplementation, targeted spa amenities and a diet
rich in nutrition, the body is primed to burn fat and
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
stop cravings for healthy weight loss for life.
The Fairwood Health & Body Transition revolutionary
approach to enhanced nutrition and long-term weight
loss combines holistic solutions and the most
advanced cellulite-busting weight loss tools and
behavior modification under one roof. And, these
science-based solutions to combat stubborn weight
issues are 100% natural, safe and proven.
MISSION and Guided by a cause to eradicate obesity and a relentless focus
VISION on personal excellence, rejuvenation of health and quality of life,
Fairwood Health & Body Transition is committed to providing
consumers with closely supervised and individualized solutions
for renewed health and safe, long-term weight loss. To achieve
our vision, we will strive to uncover and put an end to the
underlying CAUSES of weight gain for each individual and
implement the latest technology for all-natural weight loss,
without pharmaceuticals. We will put into practice affordable and
convenient continuing support services that will be built on a
foundation of trusted ethics and moral principles shared by all
associates.
SERVICES Fairwood Health & Body Transition services include:
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Personalized one-on-one Evaluation
Customized Weight Loss Programs
o Ultimate 12 Week Weight Loss
o 20 Day Rejuvenation Weight Loss
o 5 Week Candida
o 12 Week Candida
o Hormone Balancing Program
o 5 Week Diabetes Program
o 8 Week Fibromyalgia
o 30 Day Clear Skin
o Insomnia Solutions
o Stress-Free Lifestyle
o Quit For Life Program
o Pain-Free Now Program
o Weight Loss Maintenance
Weight Loss Treatments
o Infrared Sauna
o Herbal Body Wraps
o Whole Body Vibration
o Self-Mastery Technology
o Lipo-Light
Re-Assessment
Re-Evaluation
Follow Up Support
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
PRODUCTS All-natural and organic supplementation by Solutions4
Internal Health Line:
 Hormone Balance
 Liquid Calcium
 Probiotic Blend
 Intestinal Cleanser
 Multivitamin / Multimineral
 Body Purifier
 DHEA (Dehydroepiandrosterone)
 Digestive Enzyme Blend
 Evening Primrose Oil
 Fiber Blend
 Flax Seed Oil
 Nutritional Shake
 Joint and Muscle Relief
 Fiber Sweetener
 Appetite Appeaser
 Herbal Stress Relief
 Antioxidant
 Vitamin D
 Thyroid/Adrenal Support
 Cellulite Cleanse
 Salmon Oil
External Body Line:
 Exercise Gel
 Anti-Cellulite Lotion
 Body Exfoliator
 Green Tea Cleanser
 Apple Stem Cell Moisturizer
 Apricot Exfoliator
 Body Wrap Cream
 Green Clay Mask
 Protein Lift Mask
 Skin Repair Cream
 Wild Yam Cream
 Anti-Inflammatory Gel
 Aloe Activator
 Toner Spray
 Vitamin C Hydrator
PROGRAM Program Features:
FEATURES  No Shots
& BENEFITS  No Drugs
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All-Natural
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
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Science-Based
Proven
Safe and Effective
Education
Health Assessment
One-on-one Evaluation
Customized Plans
Easy To Follow Daily Instructions
Nutrition-Rich Recipes
Nutrition-Rich Store-Bought Food Choices
Organic Supplementation for Detoxification
Cellulite-Busting Spa Services for Inch Loss
Personalized Guidance and Support
Long-Term Weight Loss
Rejuvenation of Health
Common Program Benefits:
 Accelerated Weight Loss
 Decreased Food Allergies
 Increased Energy & Vitality
 Decreased Cholesterol
 Improved Digestion
 Better Elimination
 Improved Physical Appearance
 Clearer Thinking
 Decreased Headaches
 Enhanced Mood
 Stronger Libido
 More Lustrous Hair
 Reduced or Eliminated Acne
 Reduced Cellulite
 Decreased Varicose Veins
 Complete Body Hydration
 Improved Muscle Strength
 Enhanced Detoxification
 Improved Circulation
 Enhanced Relaxation
 Enhanced Wellness/Health
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
FREQUENTLY ASKED QUESTIONS for INTERVIEW
1. What types of things do you teach the public during your seminar regarding these
issues:
a. How unhealthy (or dead) foods, inactivity, certain health conditions and
drugs promote weight gain.
b. How Americans are mislead about healthy food choices.
c. How Americans can overeat and STILL be malnourished.
d. Why our bodies think we are STARVING and store fat.
e. How to BURN FAT and STOP CRAVINGS.
f. How toxins build up in the body and how Fairwood Health & Body
Transition helps the body purify itself to get to its proper weight.
2. How is your weight loss program different?
3. Why is the all-natural approach, with NO DRUGS and NO SHOTS, the only
sound plan of attack?
4. What if I only want to lose 10 pounds?
5. How safe is your weight loss program?
6. How many years has your weight loss program been tested?
7. Is your program designed for diabetics?
8. Is your program exclusively for women?
9. Are there any age groups not allowed to use this program?
10. What cellulite-busting tools are used in your spa to help clients stay slim and
trim?
11. Does your body wrap cause the body to lose water weight?
12. Many people are so frustrated from failed dieting their poor attitude may hinder
successful weight loss. How does your Self-Mastery Technology address this?
13. Why don’t you have the same program for everyone?
14. Why types of supplements do you have to take on this program and why?
15. How does getting your body back in balance help with weight loss?
16. What types of foods can you have on this program?
17. How long will it be before you see results?
18. How long is the program?
19. What are some of the benefits of the program?
a. Accelerated Weight Loss
b. Decreased Food Allergies
c. Increased Energy & Vitality
d. Decreased Cholesterol
e. Improved Digestion
f. Better Elimination
g. Improved Physical Appearance
h. Clearer Thinking
i. Decreased Headaches
j. Enhanced Mood
k. Stronger Libido
l. More Lustrous Hair
m. Reduced or Eliminated Acne
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
n. Reduced Cellulite
o. Decreased Varicose Veins
p. Complete Body Hydration
q. Improved Muscle Strength
r. Enhanced Detoxification
s. Improved Circulation
t. Enhanced Relaxation
u. Enhanced Wellness/Health
20. Why it is easier for Fairwood Health & Body Transition clients to keep the weight
off for good?
21. What are the costs for the programs?
22. Can people who live in another city participate in the program?
23. What ways can people reach you if they are interested in getting more
information or starting a program?
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
i
Flegal KM, Carroll MD, Kit BK, Ogden CL. Prevalence of obesity and trends in the distribution of body
mass index among US adults, 1999–2010. Journal of the American Medical Association.
2012; 307(5): 491–97. Available online: http://jama.ama-assn.org/content/307/5/491
ii
Ogden CL, Carroll MD, Kit BK, Flegal KM. Prevalence of obesity and trends in body mass index
among US children and adolescents, 1999–2010. Journal of the American Medical
Association. 2012; 307(5): 483–90. Available online: http://jama.amaassn.org/content/307/5/483
iii
LaRosa. John “U.S. Weight Loss Market Forecast To Hit $66 Billion in 2013,” Available online:
http://www.prweb.com/releases/2012/12/prweb10278281.htm (31 December 2012).
iv
Ogden Cynthia L., Ph.D.; Margaret D. Carroll, M.S.P.H.; Brian K. Kit, M.D., M.P.H.; and Katherine M.
Flegal, Ph.D., Prevalence of Obesity in the United States, 2009–2010, Centers for Disease
Control and Prevention (CDC), NCHS Data Brief, No. 82, January 2012 Available online:
http://www.cdc.gov/obesity/data/adult.html, maps.
v
Wang Y, Beydoun M, Liang L, Caballero B, Kumanyika S. Will All Americans Become Overweight or
Obese? Estimating the Progression and Cost of the US Obesity Epidemic. Obesity advance
online publication, 24 July 2008 (DOI 10.1038/sj.oby.2008.351). Researchers at the Johns
Hopkins Bloomberg School of Public Health based these projections on trends from the
National Health and Nutrition Examination Study (NHANES) data collected over the past three
decades.
vi
Flegal KM, Prevalence of obesity, 1999–2010.
vii
Ogden CL, Prevalence of obesity, 1999–2010.
viii
Flegal KM, Prevalence of obesity, 1999–2010.
ix
Ibid.
x
Centers for Disease Control and Prevention. Summary health statistics for U.S. adults: National
Health Interview Survey, 2010. Hyattsville, MD: National Center for Health Statistics. Vital and
Health Statistics 10(252); 2012. Available online:
http://www.cdc.gov/nchs/data/series/sr_10/sr10_252.pdf [PDF - 3.8 Mb]
xi
National Institutes of Health. Clinical guidelines on the identification, evaluation, and treatment of
overweight and obesity in adults: The evidence report. National Heart, Lung, and Blood
Institute; September 1998. NIH Publication No. 98–4083. Available online:
http://www.nhlbi.nih.gov/guidelines/obesity/ob_gdlns.htm
xii
Ibid.
xiii
U.S. Department of Health and Human Services. The Surgeon General's call to action to prevent
and decrease overweight and obesity. [Rockville, MD]: U.S. Department of Health and Human
Services, Public Health Service, Office of the Surgeon General; [2001]. Available from: US
GPO, Washington.
xiv
Wolf AM, Colditz GA. Current estimates of the economic cost of obesity in the United States.
Obesity Research.1998;6(2):97–106.
xv
Wolf, A. What is the economic case for treating obesity? Obesity Research. 1998;6 (suppl) 2S, S
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5215 Monroe Street, Suite 4 • Toledo, Ohio 43623 • (419) 517-1030 • www.BurnFatToledo.com
xvi
Finkelstein, EA, Trogdon, JG, Cohen, JW, and Dietz, W. Annual medical spending attributable to
obesity: Payer- and service-specific estimates. Health Affairs 2009; 28(5): w822-w831.
xvii
LaRosa. John “U.S. Weight Loss Market Forecast, 2012.
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