COM 240 Intro to Visual Communication SPRING 15 MWF 2-2:50 in Fell 52 ABOUT Course Catalog Description: Introduction to the history, theory, and practice of visual communication including perception, visual literacy, and media design for multiple distribution channels. Which means: No matter what communications-related profession you find yourself in, a solid understanding of visual communication will be of great benefit. We exist in a very media saturated, moreover, visually saturated environment. As professional communicators, it is vital to develop not just the technical design and software skills, but also the theoretical and ethical dimensions about the power of visuals. This course is designed to teach you to be more aware of visuals and the context in which these are presented, be it pictures, graphics, moving images, text, and in any combination. We’ll focus on theoretical and hands-on techniques to produce visuals. The course will prepare you to be visually literate as both creators of images and as individuals who are constantly consuming images. INSTRU CTOR Dr. Lauren Bratslavsky Office Hours: MW 12:30 - 1:30 + by appointment in Fell 457 TEXT White Space is Not Your Enemy Available at the bookstore, online, and Milner Library. Check out the website accompanying the book: http://bit.ly/1A6rYLT. Additional readings will be posted on Reggienet (RN). OBJECTIVES ³³ to become more visually literate; the ability to “read” or analyze visual media by recognizing contexts of production and interpretation as well as the ability to create visual media ³³ recognize and apply principles of design and typography ³³ learn and practice software and web skills ³³ evaluate ethical issues arising from the use of visuals COURSE BREAKDOWN Evaluation will be based on your participation, assignments, and exams. Participation, 60 pts total / 20% §§ unannounced reading quizzes §§ lab activities §§ show and tell contributions (see Reggienet) §§ classroom citizenship: you are on time, respectful, and focused on class Exams, 90 pts total / 30% §§ 2 exams in week 6 and 10 §§ Final Assignments, 150 pts total / 50% details posted on Reggient and in class Learning Projects Kiosk Project Web Portfolio mini zine typography album cover flyer Grading Scale: A: > 91.5% B: 91.4 – 81.5% C: 81.4 – 71.5% D: 71.4 – 61.5% F: < 61.4% Assignment Expectations: 1) Completed all the requirements and demonstrated a familiarity with course concepts. 2) Used your own unique perspective to complete the assignment in a creative manner. 3) Included, starting with album cover, a short (200-300 word) reflection of how the assignment turned out. Reflect on how you applied course material and the difficulties you faced. No reflection or a weak reflection will result in 5% grade reduction. This is not an attempt to sell me on how hard you worked; this is a reflection about your process and product. I will not mark you down for being honest. SCHEDULE subject to change; check Announcements on Regginet (RN) wk1 Jan 12-16 wk2 Jan 19-23 Introductions MLK Day - No Class wk3 Jan 26-30 Semiotics Read: Semiotics - RN Design Elements and Principles Read: WSINYE Ch 5 Color Read: WSINYE Ch 8 Play: http://color.method.ac/ EXAM 1 wk4 Feb 2-6 wk5 Feb 9-13 wk6 Feb 16-20 wk 7 Feb 23-27 Type, continued Play: http://type.method.ac/ wk 8 Mar 2-6 Visual Ethics Read: Scanned reading - RN Read: WSINYE Ch1 Visual Comm Theories Read: Vis Comm Scanned Chapt - RN Semiotics Field Trip! Milner Library Special Collections LAB: photoshop Type Read: WSINYE Ch 7 LAB: indesign Infographics Read: WSINYE Ch 10 DUE: MINI ZINE Visual Comm Theories LAB: drawing tools Read: WSINYE Ch 2 LAB: photoshop Read: WSINYE Ch 3+4 DUE: ALBUM COVER Review Session LAB: indesign LAB: illustrator Play: http://bezier.method.ac/ http://shape.method.ac/ DUE: TYPE Infographics, continued March 7 - 15: SPRING BREAK wk 9 Mar16-20 Comics Read: Scanned reading - RN wk 10 Mar 23-27 Photography Read: WSINYE Ch 9 wk 11 Mar 30Moving Image Apr 3 Read: WSINYE Ch 11+12 wk 12 Apr 6-10 open lab + demos wk13 Apr 13-17 open lab wk14 Apr 20-24 DUE: KIOSK wk15 Apr 27- M1 open lab Finals Week Comics, continued LAB: photoshop, animations Photo Ethics DUE: FLYER Read: Scanned reading - RN LAB: photoshop, manipulation Web EXAM 2 Read: WSINYE Ch 13 open lab + demos open lab + demos open lab open lab lab: portfolio setup open lab DUE at end of class: WEB PORTFOLIO review session final exam date and time to be announced POLICIES Emails: Please include COM240 in the subject line. Please be respectful/professional in your communication and I will do the same. Attendance and Absences: Regular attendance is expected. Attendance means (a) showing up to class on time, (b) preparing for that day’s class by reading/viewing the assigned materials, and (c) ready to participate in class by asking questions, engaging in discussion, and completing lab tasks. More than two unexcused absences will negatively affect your participation grade, as will consistent tardiness or failure to actively participate in class. In the event of student bereavement, please see the ISU policy, http://www.policy.illinoisstate.edu/2-1-27.shtml. Deadlines: Please have your work in on time, meaning at the start of class the day the assignment is due. Assignments submitted in the middle of class (either you arrive late to class or submit to the Assignments section on RN after the start of class) will have a half letter grade deducted. Late assignments, starting after the class period, will have a one letter grade penalty for each day late. That said, if you’re having trouble with completing the assignment, contact me at least 24 hours before the deadline. Exams must be taken at the scheduled time. Plagiarism: …. don’t do it. Not only is it against the code of conduct (see B1, Academic Integrity), it is unethical and unprofessional. Plagiarism means anything from presenting someone else’s work as your own to failing/forgetting to cite other people’s work. Accommodation Needs and Resources: Any student needing to arrange a reasonable accommodation for a documented disability should contact Disability Concerns at 350 Fell Hall, 309-438-5853, disabilityconcerns.illiniosstate.edu. Please notify me as soon as possible about any accommodation needs (as in, not the day before an exam or deadline…). Also note that confidential mental health resources are available: Student Counseling Services, (309)438-3655.
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