(1) SOCIAL MEDIA / MARKETING Internship How to Apply:

INTERNSHIP OPPORTUNITY
SPRING - SUMMER 2015
Now Accepting Applications for:
(1) SOCIAL MEDIA / MARKETING
Internship
Scranton, Pennsylvania
www.backyardalehouse.com
Deadline for Application: April 10
Learn to develop & apply effective marketing strategies to the success of an active restaurant
and beverage business in the heart of downtown Scranton!
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10-15 hours per week; 8 weeks: April – June 2015
Daytime, morning business hours
Preferred Educational Background:
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Coursework in marketing, communications,
advertising and/or business
Practical experience and/or interest in
entrepreneurship/food industry
Savvy social media platform skills
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Learning Objectives:
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Expected Projects*:
The student will develop their marketing skills through:
 Developing a social media strategy, to include
calendar, photos, graphic development and food
focus, with content that engages and optimizes
platforms such as Twitter, Facebook, Instagram,
and YouTube.
 Creating marketing which links customer
experience, homegrown business brand, and
food/beverage products; including:
o Tracking and monitoring impact;
 Being mentored by a strong ownership team in a
vibrant industry
$10/hour
@ 523 Linden Street, Scranton, PA 18503
Synthesize results and effectiveness of
current social media, and then develop and
apply new strategy and outcomes metrics;
Effectively present visual and written social
media strategy and ideas to owners;
Be able to define key relationship attributes
of organic business branding to social
media marketing.
Other Preferences:
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Concise writing skills
Basic computer skills
Photography skills
Professionalism & punctuality
Ability to complete independent work
Microsoft Office skills
*All projects subject to change.
How to Apply:
Send your resume and cover letter to [email protected]
Note “Backyard Ale House” in the cover letter and also within the Subject Line of
your email. Please note: It is requested that you do not contact Backyard Ale
House directly. In order to apply, you are required to follow the internship
posting application process noted.
Posting Date: March 26, 2015