LIGHTS. GLAMOUR. ACTION. MEDIA KIT A MAGAZINE LIKE NO OTHER WATCH! is a lifestyle magazine told through the eyes of celebrity. Every issue gives readers a peek into the most rarefied world, filled with art, beauty and glamour, but from the stars’ perspective. WaTCH! IS THE ULTIMATE INSIDeR. WATCH! has unique access to the world’s biggest stars because they’re part of our brand. They pull the curtains back into their lives and invite us in, personally. WaTCH! IS A TRUSTED SOURCe. WATCH! offers highly credible insights, tapping into the CBS heritage of being reliable and relevant. People believe what they read here. “Watch! is the real deal. Everything here is serious fun, serious glamour. Readers get a backstage pass to our lives through the magazine’s pages.” –Pauley Perrette, star of CBS’ long-running #1 hit drama, NCIS WaTCH! IS A TASTEMAKeR. The hottest talents. The most exotic destinations. The most exquisite fashions. WATCH! creates editorial that is timeless, fun and elegant, and has the stars fans love to see. “Being flown to Italy, getting to wear fantastic designer fashions and have it all spectacularly documented for WATCH! Magazine? Yeah, I’d pretty much always say ‘yes’ to that offer...” —Neil Patrick Harris, star of CBS’ hit comedy, How I Met Your Mother WaTCH! IS A PASSPORT. Our readers are eager to experience inspiring, alluring destinations. Inside the pages of WATCH!, celebrities accompany the reader as they visit exclusive locations that have always been on their wish list. Here are just a few of the amazing backdrops that we have checked off of our list: ◆ New York ◆ Rome ◆ Los Angeles ◆ Sydney ◆ Paris ◆ Shanghai ◆ London ◆ Santiago ◆ Milan ◆ Ireland ◆ Venice ◆ Switzerland ◆ Florence ◆ Bora Bora A NOTE FROM THE EDITOR-IN-CHIEF “WATCH! is an immersive collection of glamorous lifestyle content – from art to travel to fashion to food – all from the fascinating perspective of the entertainment world, delivered from a source that’s known for its credibility, thoughtfulness and commitment to quality.” —Jeremy Murphy, Editor-in-Chief A FASCINATINg READ. Likely to be female between 35 and 55, the WATCH! reader is busy balancing work and life priorities. She engages with WATCH! as a way to take her mind off the everyday and immerse herself into a more glamorous world. This is NOT, however, a mindless escape. She wants to engage with the content so she can bring something of value back with her, a fascinating insight she can use in her life or impart to her friends. HISTORY FASHION SOCIAL BEAUTY ENTERTAINMENT FOOD TRAVEL HOME ART A WORLD NO OTHER MAGAZINE OCCUPIES. The worlds of television, fashion and glamour have never collided so spectacularly than in WATCH! Magazine, which raises the bar with its sophisticated editorial, provocative imagery and unparalleled access. From front row at Valentino’s last fashion show to an overnight shoot on the Orient Express, WATCH! offers unique, unmatched and unexpected features in every issue. LENSES THAT CAPTURE EVERYTHING. To these photographers whose work has graced WATCH! Magazine’s cover, there’s no such thing as an overexposed celebrity, only an under-revealed one. PATRICK DEMARCHELIER A legendary lensman, Demarchelier has done ad campaigns for almost every fashion house while shooting editorially for Condé Nast magazines, including Vogue and Vanity Fair. ELLEN VON UNWERTH Unwerth’s distinctly sensual campaigns for Guess in the early 1990s launched her career among the world’s elite commercial photographers. ART STREIBER An award-winning photographer for Esquire and Vanity Fair, Streiber was named to American Photo magazine’s “100 Most Important People in Photography.” FROM SPOTLIGHTS TO LITERARY LIGHTS. From their lives and their laptops come pieces that add up to a remarkable whole in the pages of WATCH! Magazine. KATE BETTS Named one of the top 10 fashion editors by Forbes, Betts is the youngest Editor-in-Chief in the history of Harper’s Bazaar. Betts also reports regularly on fashion for CNN. BRANTLEY BARDIN Veteran entertainment journalist Brantley Bardin has made a career of chatting up a veritable army of celebs for a roll call of international publications. Currently a contributing editor at InStyle and Playboy, the native Louisianan keeps shooting for the stars from his hillside home in Los Angeles. MICHAEL MUSTO Musto’s popular “La Dolce Musto” column and “La Daily Musto” blog for the Village Voice are must-reads for the glitterati. click WATCH’S front of the book offers a front-row seat to the most exciting, emerging elements of pop culture. With a sharp eye on the celebrity zeitgeist, Click takes you into the minds of popular stars, behind the scenes of hit shows and through the trends being tracked by our experts. Sophisticated, witty and relevant, Click explores today what people will be talking about tomorrow. Pleasure without the guilt. From the latest “it” bags to hottest celeb getaways, Gilt is sensory overload, but oh-so-chic. Every issue gives readers a front-row seat to the hottest trends in fashion, high life and luxury travel, including “gotta have” suggestions from the esteemed Kate Betts. You may feel Gilt-y after reading, but that’s just the sugar rush, dahling. Muse Muse celebrates brilliant minds and cutting-edge culture, offering the reader intimate interviews with revered artists as well as spotlighting emerging music, art, dance, theater and literature. From the unedited comments of designer Karl Lagerfeld to the sardonic musings of writer Fran Lebowitz and the culinary poetry of Thomas Keller, Muse filters out the roar of fanfare and lets the subjects shine. script Your first-class ticket to fantasy, Script combines smart and elegant editorial with sumptuous photography and jaw-dropping scenery. Witness Michael Weatherly having a Casino Royale moment at Paris’ Hôtel de Crillon, Cote de Pablo indulging in Christian Dior and Kat Dennings and Beth Behrs raiding Milan’s 10 Corso Como. The interviews are always revealing, the fashion and styling spot-on, the photography timeless (thank you, Mr. Demarchelier) and the settings exotic. All aboard! glam It’s Hollywood Glamour 101, and an exclusive peek into how it all comes together. Spend a day getting a makeover at Frederic Fekkai and then walking the red carpet at night with your favorite Hollywood star. Glam takes you there personally, where you can see how stylists got the look, chose the dress and prepared for the sea of paparazzi that awaits. bliss Your how-to guide to a life less ordinary. The world’s best connoisseurs share their tips on travel, food, fitness, wellness, home decor and even technology. From well-being to well-eating, Bliss shows you how to achieve a practical, spiritual but never predictable life. Dorchester Collection ROBERTO COIN Corporate logos are from brands that have advertised with the magazine in the past. A FASCINATING NEIGHBoRHOOD. WATCH! magazine is a reading experience unlike any other. Our readers don’t just browse, but are immersed in intriguing content about fashion, culture and celebrity. Not surprisingly, WATCH! advertisers are different too: a select group of the most fascinating, aspirational brands out there. And with contextual ad placement and innovative product integration, your brand can be a part of this fascinating world too. AUDIENCE Total Audience Female/Male Median Age 800,000 85% /15% 38 Adults 18-34 44% Adults 18-49 76% Adults 25–54 64% HHI $60,000 + 63% HHI $75,000 + 53% Median HHI Source: 2012 Fall GfK MRI weighted to population (000): G, grs, P.E. $79,815 CiRCULATIoN ON-TARGET, ENGAGED READERS CIRCULATION 235,000 04/2013 1. Print Subscribers Rate Base 180,000 2. Tablet Subscribers 35,000 3. Newsstand 12,000 4. Airline (Delta, US Airways, United) 6,000 5. CBS Talent/Properties 2,000 Source: 2012 Fall GfK MRI weighted to population (000): G, grs, P.E. Zinio, USPS, Curtis 2013 PRINT RATEs FULL PAGE 1X — 2X 3X — 6X Full Page (4-color) $30,000 $28,000 24,000 22,800 $15,000 $14,250 1/2 Page (B&W) 12,000 11,400 1/3 Page (4-color) 10,000 9,500 8,000 7,600 $36,000 $34,000 Cover 2 + Page 1 66,000 62,700 Cover 3 30,000 28,000 $60,000 $50,000 Full Page (B&W) FULL PAGE 1/2 Page (4-color) 1/3 Page (B&W) COVERS Cover 4 EDIT/LOGO INTEGRATION Fractional Unit All rates are gross. No charge for bleed. 2013 DIGITAL and WEBSITE RATEs DIGITAL EDITION COMMERCIAL SPOT 1X — 2X 3X — 6X Full Page or :30 Seconds $30,000 $28,000 DIMENSIONS CPM (NET) 468 x 60 $3.00 300 x 250 $8.00 WEBSITE UNIT Full Banner Medium Banner cbswatchmagazine.com 2013 EDITORIAL CaLENDAR ISSUE SPACE CLOSING PRINT MATERIALS DIGITAL MATERIALS ON SALE COVER/THEME 11/26 12/5 1/22 1/29 Blue Bloods: Bridget Moynahan April 1/30 2/8 3/19 3/26 NCIS Los Angeles: Chris O’Donnell June 3/27 4/5 5/14 5/21 Summer Preview August 6/4 6/13 7/23 7/30 The Travel Issue October 7/31 8/9 9/17 9/24 Fall Fashion Issue December 10/2 10/11 11/19 11/26 The Holiday Issue February LIGHTS. GLAMOUR. ACTION. LIGHTS. GLAMOUR. ACTION.
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