NEUSTAR® | CASE STUDY Neustar® NumeriTrack® MTN Nigeria Creates an Edge With 42 million subscribers covering the most populous country in Africa, MTN Nigeria has the challenge of delivering mobile services to one of the fastest growing user bases in the world. MTN Nigeria prides itself in delivering the latest services, including the introduction of mobile number portability in Nigeria that has been greatly anticipated. Customer Challenge MTN Nigeria understood that mobile number portability would require the efficient management of its many number resources, and streamlining processes would ensure they were prepared to handle growing customer demand. Communications service providers in Nigeria are charged per telephone number allocated by the regulator, so accurate tracking and forecasting are important. Purchasing excess numbers would increase costs and inaccurate forecasting could incur fines by regulators. MTN Nigeria was manually searching and managing numbers within disparate systems, relying on multiple departments for information that was then compiled, revalidated and analysed. It was clear that MTN Nigeria needed to automate to better manage and provision its number resources. Forward thinking led MTN Nigeria to review its processes and identify key areas to improve upon in order to be a cutting edge provider poised for growth. The Solution MTN Nigeria chose Neustar® NumeriTrack® to deliver new operational efficiencies in provisioning and reporting. NumeriTrack helps ensure readiness for number portability, and helps deliver a superior customer experience every time. Benefits MTN Nigeria saw logistical improvements that allow them to quickly respond to market conditions. They know when stock levels are low in any one place, at any one time, in advance so they can meet customer demand and deliver new SIM kits and materials to partners when needed. “The main benefit was ease of use – we are able to explore and interrogate information and build intelligence on our numbers.” —Basit Arogundade, MTN Nigeria To find out more: Visit us at www.neustar.biz, or send an email to [email protected] Challenge • Implementing number portability • Multiple systems for number resources • Provisioning new customers • Manual processing • Regulatory reporting Solution • Neustar NumeriTrack Results • Deploy number portability • One system to manage MSISDN and number plans • Reduced time to for regulatory reporting from weeks to minutes • Consolidate pre-pay provisioning of number reservation information • Manage 6 and 7-digit number ranges all together • Free resources for revenue and customer-facing activities • Increased MSISDN utilization, reduced HLR capacity usage “The time taken to carry out querying and delivering results has transformed significantly.” —Basit Arogundade, General Manager IS Business Planning & Solutions Architecture, MTN Nigeria For MTN, NumeriTrack delivers compelling market intelligence and frees up resources with time savings realized by more efficient day-to-day number management operations. MTN Nigeria can now: • Manage its entire universe of numbering resources in one place • Meet customer demand for new numbers and new services • Anticipate and respond to market changes to ensure sufficient stock throughout the country • Establish the structure and systems to easily manage inventory and create reports Improves Customer Experience With NumeriTrack: • SIM cards always work the first time • Customers can take their number to a new operator when number portability is implemented • Customers can keep their number when upgrading to new services Consolidates Systems One solution to pull reports on: • Active/inactive subscribers • Inventory – available, MSISDN, quarantine • Recycled/dormant pool • Marketing/Sales reservations • Numbers with suppliers Improves Customer Support and Service MTN Nigeria staff can now: • Register and manage its subscriber base in real-time • Quickly search, identify and consign numbers • Immediately respond to customer demand • Deliver equipment on time and to the right place Customer at a Glance Company: MTN Nigeria Headquarters: Lagos, Nigeria Customers: 42 million. MTN, Nigeria provides network coverage to 85% of Nigeria’s land mass, while 85% of the population have access to MTN’s services. Vision: To be the leading provider of telecommunications services in Nigeria with a mission to provide 1st class network quality, customer service and value. About: MTN Nigeria Communications Limited is the largest subsidiary in the MTN Group – Africa’s leading mobile telephony company with operations in 21 countries in Africa and the Middle East. www.mtnonline.com Efficient Reporting “Before NumeriTrack, querying took 5–10 minutes, depending on he task. Today, processors are easier to manage and take seconds to complete” —Basit Arogundade, MTN Nigeria With NumeriTrack, MTN Nigeria can: • Understand business requirements in advance • Pull up reports quickly and easily • Report on used numbers About Wireless Trade Group Wireless Trade Nigeria is a wholly-owned subsidiary of Wireless Trade Group Inc., with head-quarters in Mississauga, Ontario, Canada. Wireless Trade Nigeria was founded in 2001 and has its head office located at 508, Cluster A1, 1004 Estate, Victoria Island, Lagos, Nigeria. Focusing on providing wireless products and solutions enabling network operators, manufacturers, and airtime resellers to reach out to and increase their distribution network, with focus on customer acquisition and retention. More information is available at www.wirelesstradenigeria.com. About Neustar, Inc. Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of information and analysis to the Internet, telecommunications, entertainment, advertising and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to our customers’ data to help them identify new revenue opportunities, network efficiencies, security exploits and fraud protection measures. 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