BUSINESS PLAN

MAGAZINE
BUSINESS
PLAN
LETTER FROM THE EDITOR
Welcome to LARPING, a Middle-earth
magazine created by Live Action Role Players
for Live Action Role Players. Over the past few
years Live Action Role Playing has started to
poke its head into mainstream media, this
pastime (which was once seen as beyond
nerdy) is now being seen as normal and frankly
plain fun. This, I attribute to the Live Action
Role Players who have existed from the
beginning, containing endless amounts of
passion and imagination. LARPING hopes to
embody that passion and imagination that
makes up our core readership.
We are excited to announce that we are
partnering with the local feature film, The
Battle of Burgledorf, and launching the
magazine at The Battle of Burgledorf’s world
premier. This epic film has been in production
since 2008. With 123 scenes, 40 speaking
characters, 50 Canadian locations, and makeup
from award winning body painter Samantha
Rae - its no wonder it’s release has been long
anticipated from people around the world.
The following package outlines the editorial
concept and need of LARPING Magazine, along
with the marketing, advertising, distribution
plans, beautiful mock-ups and so much more.
This is a thrilling moment for us and your
alliance is greatly appreciated.
May a thousand great hammers be with you,
Cerathen of the High Elves of Cathedrian (Editor)
| 02 LARPING MAGAZINE BUSINESS PLAN
TABLE OF
CONTENTS
04
05
07
09
12
14
16
17
20
22
23
24
26
EXECUTIVE SUMMARY
CONCEPT
EDITORIAL NEED
EDITORIAL CONTENT
READER POTENTIAL
MARKETING & PROMOTION
DISTRIBUTION PLAN
ADVERTISING POTENTIAL
BASIC ASSUMPTIONS
PRODUCTION COSTS
THE GUILD
FLAT PLAN
ART DIRECTION & MOCK-UPS
BUSINESS PLAN LARPING MAGAZINE 03 |
LARPING is comitted to producing quality
publications that enrich and inform readers
about the like action role playing experience
EXECUTIVE
SUMMARY
LARPING is a live action role-playing
magazine produced by LARP Magazine
Limited. Established in 2011, LARP Magazine
Limited’s goal is to become the industry
standard for the growing live action
role-playing market. Entering its first year of
operations, LARPING will publish quarterly
for three years, followed with an evaluation
of its publishing strategy in Year 4. LARP
Magazine Limited intends on slowly
expanding its magazine operations
throughout the first three years, limiting
circulation to Canada. This strategy gives
LARP Magazine Limited time to solidify its
brand, and identify the legal and strategic
barriers to enter the US market.
Offering valuable and unique stories
and images, LARP Magazine Limited aims at
positioning its product as the premier brand
of the industry and the go-to resource for
those seeking information about live action
role-playing. LARPING is committed to
producing quality publications that enrich
and inform readers about the live action
role-playing experience. Joining writers from
within the live action role-playing community,
our stories will provide readers with an
up-close look and unique perspective into the
magical and imaginative world of Live Action
Role Playing.
Operating in a niche market, LARP
Magazine Limited has the opportunity to
distinguish themselves from other editorials
and firmly solidify their position within the
magazine market. With few competitors,
LARPING can establish themselves as the
market leader in live action role-playing.
Backed with a well-defined marketing
strategy, LARPING will focus on promoting
its brand and product at live events as well as
through online channels. Placing an
| 04 LARPING MAGAZINE BUSINESS PLAN
emphasis on online channels will allow the
brand to become accessible and easy to
interact with. The launch of the official
website and online community forum will
provide a central location for our target
audience to interact, and extend our brand’s
reach into the online world. Emphasis will
also be placed on offline marketing efforts,
as well as conducting marketing research to
further define our target market and
audience.
With a unique brand and editorial, LARP
Magazine Limited has strategically partnered
with companies to provide legitimacy behind
the LARP brand. These partnerships will
ensure there are enough resources and
capital to sustain the operations, as well as
maintain a standard of quality expected by
our customers.
LARP Magazine Limited is focused and
committed to uniting the live action
role-players of the world. As we move
forward with our brand strategy and product,
LARPING will continue to follow its mission
of “making a connection amongst the
community”. Through our quality
publications, strong marketing and financial
strategies, and a committed senior executive
team, LARP Magazine Limited looks poised
to attract new readers, while increasing
growth and the stability of LARPING
and its brand.
LARPing is a form of shared
story telling, as you and other mystical
creatures act out scenes of slaying dragons,
crafting swords and wooing damsels in distress
CONCEPT
The world of Dungeons and Dragon, World of
Warcraft (WOW) and other games of mystical
sorts typically remain an underground
happening, only attentive to those who play
these games. However the act of LARPing
(Live Action Role Playing) has become the
latest fantasized adventure to coincide with
other existing fantasy games, inviting alter
egos of creatures to partake in a game built
from Role Playing.
Developed from the foundation of role
playing, LARPing is any Medieval, Fantasy
crazed persons dream come true. The act of
LARPing invites you to establish yourself as a
character of a different class and race whom
employs heroic powers and represents a
fantasized creature. LARPing is a form of
shared story telling, as you and other mystical
creatures act out scenes of slaying dragons,
crafting swords and wooing damsels in
distress. Live Action Role Playing
communities meet in a physical location
about once a week to participate in various
quests and challenges. LARPing is an
opportunity to explore a Medieval, fantasy
world as you act as your ideal mystical
creature exploring and conquering the land.
Other Live Action Role Playing
Magazines, along with other gaming
magazines typically establish themselves,
their followers and groups through online
forums and websites, rarely bringing their
practices to print. However through the
introduction of LARPING Magazine will we
create a print version of these online forums,
opening the world of LARPing and other
mystical games to a wider range of audience
via print.
LARPING Magazine will be the first
magazine to be based strictly around the act
of LARPing, we will be able to reach both local
and worldwide LARPers and attract those
unsure and/or interested in LARPing.
Opposed to the various LARPing forums, fan
websites, which provide various amounts of
information regarding Live Action Role
Playing events and groups, the LARPING
Magazine will be able to provide all the
information, events and features that any
and every Live Action Role Player will
need to know.
Our goal is to take this developing online
world of Medieval inspired and fantasized
games to a world that is more applicable to
the everyday consumer. We hope to shift, yet
maintain the existing online Live Action Role
Playing community and attract them to print.
This transition to print will help direct worldly
Live Action Role Players to a main resource
where all Live Action Role Players ers can
continue to expand their knowledge of the art,
as well as acting as a medium to continue to
develop the world of LARPing. However,
because most of the LARP community does
exist online, we intend to accommodate for
this online community, by also offering LARP
magazine as an online subscription. By using
both mediums of print and the internet to
showcase LARPING magazine, we intend to
target the online LARP community, while also
appealing to a new audience of future
LARPers via print.
LARPING Magazine will provide
features highlighting various Live Action Role
Playing enthusiasts and their contribution to
the LARPing world. The magazine will also
showcase various LARP events being held
both locally and nationally. To coincide with
the newest trends, LARPING Magazine will
present various crafts and projects to perfect
one's costume, or to help sculpt one's
LARPing event, along with recipes to serve
at any event or themed party, as well as
reviews on current topics involving the
world of LARPing.
We hope that through LARPING
Magazine, we will encourage the development of LARPing, gaining an interest both
locally and internationally. LARPING magazine hopes to attract both an online and print
audience, which will ultimately affect the
distribution of LARPING Magazine. By
utilizing online and print mediums, as well as
utilizing social media, attending various
LARPing events and showcasing LARPING
magazine at local comic book stores, we hope
to develop an increasing interest in Live
Action Role Playing.
BUSINESS PLAN LARPING MAGAZINE 05 |
EDITORIAL
NEED
We plan to create a
resource both in print
and online that can provide
every LARPer with all the
information needed.
SWOT
SWOT
SWOT
SWOT
STRENGTHS
• Unique editorial concept
• Defined demographic with disposable
income
• Well defined niche market
• Few direct competitors.
WEAKNESSES
• Initial communication with audience and
target market
• New management team
• Limitations due to only operating in the
Canadian market
OPPORTUNITIES
• Possible partnership with major distributor
• New partnership agreements with companies
• Expand into other global markets
• Online presence to strengthen brand
• Further development of the LARP brand
THREATS
• Competition from alternative e-media
including online blogs and websites
• Possible new entrants into the market
• Loss of sales to substitutes
• Economic downturn
• Utilization of local talent for editorial and
insight
• No industry standard magazine
• Strong partnerships with local and global
companies
• Committed management team
• First mover advantage
• Costs associated with startup
• Production costs
• Expansion of editorial to expand target market
• Expanding company product line to meet
broad range of customer needs
• Acquisition of competitors magazines
• Conversation of MMORPG market to live
action role-play market
Currently the most successful way to
communicate with the Live Action Role
Playing community is online. Various
forums, websites, blogs and groups have
formulated personal sites presenting their
individual interests and experiences.
Despite the high number of sites about
Live Action Role Playing, the majority of these
sites showcase individual experiences and
scenes. While these various sites prove to be
interesting and continue to help build ones
knowledge about Live Action Role Playing,
their disorganization has inspired us at
LARPING Magazine to create a magazine that
contains all the up to date information,
events in various communities (located in
Vancouver and surrounding areas and
eventually expanding worldwide) and to help
you create an amazing Live Action Role
Playing experience.
There has yet to be a successful, local
magazine that showcases the various Live
Action Role Playing opportunities that the
lower mainland and the globe has to offer.
LARPING magazine intends to be a main
provider, educator and resource within the
Live Action Role Playing community, while
also appealing to those unfamiliar with the
act of Live Action Role Playing.
LARPING magazine intends to focus on the
existing online LARPing community as a
primary target, as well as potential and
interested LARPers. We plan to create a
resource both in print and online that can
provide every LARPer with all the
information needed. Our magazine
recognizes that a large portion of the
LARPing world exists online, and opposed to
forcing LARPers to discovering their art in a
new medium, we have chosen to continue to
cater to the largest demographic via online
subscriptions, as well as catering to the
unfamiliar public, via new store fronts. By
utilizing both mediums, online and print,
LARPING magazine is able to attract both
audiences, while using our competitor (the
online community), as a medium to gain our
audience.
By offering a variety in content,
working to appeal to both the online and
print community, with intentions to develop
into an international resource for worldly
LARPers, LARPING magazine presents
itself as a forceful medium to the Live Action
Role Playing world. As the LARPing
community continues to expand, it is our
responsibility to cater to this growing
demographic and work to enrich and
flourish the Live Action Role Playing world.
• Shift in buyers needs
BUSINESS PLAN LARPING MAGAZINE 07 |
TABLE OF CONTENTS
EDITORIAL
CONTENT
summer2012
REVIEWS
13 THE
OMEN MACHINE
Terry Goodkind adds a surprise 14th
FEATURES
36 THE
BATTLE OF BURGLEDORF
Excusive interview with Richard Olak, a local independent film
book to the Sword of Truth series,
The Omen Machine.
producer that is creating “the most epic movie of our time”: The
Battle of Burgledorf, a movie about fantasy, LARPing and believing
in yourself.
16 D&D
ON FACEBOOK
Heroes of Neverwinter brings the beloved
41 JOANNE
GASKELL
Joanne Gaskell plays the adorable barbarian elf in the Standard
lore, ruleset and legacy of Dungeons &
Dragons to the Facebook platform.
18 LOTR:
WAR IN THE NORTH
Newly released Lord Of The Rings: War In
Action Web Series (that she also produces), taking people by storm.
The North for PS3.
44 DRAGON
FEST
This July is the 10th anniversary of Dragon Fest in Germany, one of
D.I.Y.
22
25
the largest LARPing Festivals in the world, expecting over 5000
people. How the organizing team has prepared for this epic weekend.
How to make your own STUDDED
FIGHTER BRACERS in 12 easy steps!
Carpenter Nigel Denholm explains how to
make a 10-FOOT WATCHTOWER for
under $100.
to safely build and tend to a campfire EVENTSSUMMER 2012
28 How
for cooking in the woods.
Time to get out. A
list of some of the
Quick Potions to heal your battle wounds
29 and ESCAPE DEATH on the battlefield.
top events. LARP or
no LARP, your set.
CENTER FOLD ELF
14
ASTRONOMI - CON
| 08 LARPING MAGAZINE BUSINESS PLAN
SPARKS ANIMATION
ANIME EVOLUTION
GNOMEDEX 10
ZOMBIE WALK
FAN FAIR FEST
CAMPFIRE COOKING
VAN COMIC JAM
MIFFF`
PAX
BANNOCK
Make with 4 basic
ingredients and
fun to cook on a
stick over a fire.
11
TABLE OF CONTENTS
TABLE OF CONTENTS
REVIEWS
12 THE
IMMORTALS
How badass is it?
17 Assassin's
ASSASSIN’S CREED
Creed Revelations PS3 &
fall2012
FEATURES
37 ACADEMIE
DUELLO
Academie Duello brings the martial art of European swordplay and
historical fencing to Vancouver, BC. The school specializes in
providing lessons in the rapier, longsword and sidesword, and is now
offering lessons in leather armouring workshops and stage combat
XBOX 360
42 DAGGER’S
DEEP
Jared Williams transforms his native land into the thriving city of
19 Blood
BLOOD OF AENARION
of Aenarion by William King is the
Dagger’s Deep in Duncan B.C.
first book in a trilogy of books following
the exploits of the descendants of the
greatest of all Elves: Aenarion.
8
THE HOBBIT
FEATURES
36 UNLEASH
THE ARCHERS
Unleash the Archers, a metal band from Victoria, B.C. starts this year
The film to rule them all: The Hobbit: An
Expected Journey.
with a bang with a new album, a detailed novel telling the full story of
the album, several music videos and more shows than ever before.
11 SKYRIM
Dragons, long lost to the passages of the
Elder Scrolls, have returned to Tamriel in
Skyrim PS3.
41 UNICORN
CITY
Ken Bretschneider local internet entrepreneur in Utah, creates his
14 THE
GAMES OF THRONES
The Games of Thrones as it enters it’s
first feature film about a gamer named Voss who needs management
experience thus creates a LARPing utopia called Unicorn City.
third season.
45 KNIGHTS
OF BADASSDOM
Joe Lynch shows his most hilarious film yet, Knights of
D.I.Y.
Badassdom, staring Peter Dinklage and Steve Zahn. The movie is
about Live-action role players who conjure up a demon from hell by
21 6 easy steps to making a hooded cloak.
mistake and must deal with the consequences at Comic Con this year.
The best materials for making your
26 sword.
easiest architectural designs for a
29 10strong
SUMMER 2012
EVENTS
hold.
Time to get out. A
2.0: How to turn tour home into
list of some of the
30 Fengshui
a Dream Woodland Cottage.
top events. LARP or
CENTER FOLD ELF
winter2013
REVIEWS
14
no LARP, your set.
BOTTOS CON
STEAM CON
LOTR SYMPHONY
CAMPFIRE COOKING
44 THE
WILD HUNT
Producer/actor Mark Krupa discusses his various roles and the
D.I.Y.
17 TAVERN
Creating your own tavern: 5 things you
mythology surrounding the harrowing, LARP-inspired thriller, The
Wild Hunt, Winner of the Toronto Film Festival.
must know.
19 WIZARD
STAFFS
Creating beautiful wizard staffs.
22 HERB
GARDEN
How to start you own herb garden.
CENTER FOLD ELF
EVENTS
14
SUMMER 2012
Time to get out. A
list of some of the
top events. LARP or
no LARP, your set.
CONQUEST NW
|
VCON
ZOM BCON
9
FISH FILLETS
VAN STARGATE CON.
EMERALD CITY COMICON
CAMPFIRE COOKING
MEAT & POTATO
Hearty Meat and Potato
Stew with delicious
orange brownies
for dessert.
GOTTACON!
SAKURA-CON
SIGGRAPH 2011
5
Beer Battered Fish
Fillets and
Perfect
Smores.
READER
POTENTIAL
LARPING magazine is the first of
its kind. It directly appeals to those
who are involved or interested in
the world of live action role playing
on a large scale.
Live Action Role Playing or LARP, is a
popular activity where participants dress up
in costumes that depict a fictional character
and gather in a common location to partake in
live action battle games. Those who partake
in live action role playing often role play
through online mediums as well. The
enormity of online role playing games has
grown tremendously and the live action role
players follow in the footsteps of that growth.
This rise in popularity of live action role
playing leaves a unique niche market that has
not been conquered by a magazine, until now.
GEOGRAPHICAL BREAKDOWN
ONTARIO (37%)
BRITISH COLUMBIA (25%)
ALBERTA (18%)
QUEBEC (11%)
MANITOBA (6%)
SASKATCHEWAN (3%)
OF READERS IN YEAR 3
PRIMARY AND SECONDARY TARGETS
LARPING magazine is the first of its kind to
directly appeal to those who are involved or
interested in the world of live action role
playing on a large scale. The primary target
will be those who are involved and actively
engaged in the world of live action role
playing. This target market belongs to the age
group of 16 to 40 year olds who are both male
and female. The secondary target will be
gamers and active readers who are interested
in live action role playing. Massively
multiplayer online role playing games or
MMORPG’s, is a massive sector of the gaming
industry that already has millions of online
players worldwide. The players of these types
of games along with those who have spawned
interest from hearing about LARP’ing will be
the focus of our secondary target.
PSYCHOGRAPHICS
Have engaged in a Live Action Role Playing
Interested in Live Action Role Playing
Active Online Gamer
Follow Gaming News
Interested in Costumes
Interested in Ancient Weapons
FAVOURITE LARP SPECIES
DWARF
9%
ORC
8%
GNOME
10%
TAUREN
10%
HUMAN
22%
TROLL
7%
NIGHT-ELF
23%
UNDEAD
15%
GENDER & AGE DEMOGRAPHICS
18%
40%
GENDER
of LARPers
of LARPers
40% Female
60% Male
60%
| 12 LARPING MAGAZINE BUSINESS PLAN
AGE
29%
53%
18% 35-40 years
29% 25-35 years
53% 16-25 years
BUSINESS PLAN LARPING MAGAZINE 13 |
MARKETING &
PROMOTIONAL
OBJECTIVE
the LARPING brand will be introduced to
United States market at ComicCon
• To promote and market the brand of
International Conference in San Diego,
LARPING magazine
California from July 12th-15th, 2012. Our
• Develop and expand LARPING’s online
exhibit for this conference will include a
presence
10x10 booth with LARPING promotional
• Development of official website, online
items:
community forum and social media channels
• Highlight the LARPING Online Community
• Disseminate information about live action
Forum
role play and LARPING magazine
• Utilizing Facebook and Twitter, conference
1) Official Launch Event
• Increase readership and subscriptions of
admission tickets will be given away to
The
official
Canadian
launch
of
LARPING
will
LARPING magazine
generate hype about our exhibit and
be
set
for
June
23rd,
2012,
and
will
take
place
• Increase the brand awareness, recognition
ComicCON 2012
in Vancouver, Canada. This date coincides
and the hype of LARPING magazine
• Give away a free copy of the magazine to all
with the release of the highly anticipated
• Promote and develop a launch and events
attendees
fantasy film “The Battle of Burgledorf.”
• Obtain attendees contact information in
Because
of
our
similar
target
audiences,
the
CURRENT MARKET CONDITIONS
exchange for entry ballots and promotional
official
launch
will
be
a
joint
promotion.
Current market conditions indicate few live
items including but not limited to: LARPING
Together,
with
Brotherhood
action role-play magazines in circulation.
t-shirts, mouse pads, magazine
Entertainment,
the
2nd
floor
of
Scotiabank
Those currently operating in the market are
subscriptions, limited edition prizes
Theater
will
be
reserved
for
the
launch
and
not well established or promoted. Distribution
• Hand out other promotional brochures and
transformed
into
a
magical
forest
using
is strictly electronic and content is often
information
movie
props.
LARPING
will
set
up
its
event
poorly written, repetitive, and of no value to
booth
utilizing
the
banner
display,
the reader. The industry standard for this
promotional character posters, and tables to United States and Canada
market has been set low.
LARPING magazine will utilize a similar
hand out free copies of LARPING and other
strategy while presenting at events in both
promotional items. LARPING will:
MARKETING STRATEGY
Canada and the United States (2014 –
• Utilize social media to generate hype and
LARPING’s marketing strategy will involve
excluding ComicCON). The senior
give away admission tickets
four approaches:
management team will identify events that fit
• Charge a door entrance fee of $12.00
1) Subscriptions
our market, promote LARPING, and generate
(includes movie ticket)
2) Online community promotion
• Give away a free copy of the magazine to all new leads – customers and sponsors. Such
3) Cross•promotion
event participation include:
attendees
4) Event promotion
• Ep!Con: Nanaimo
• Obtain attendees contact information in
• LARP: Toronto
exchange for entry in draws for limited
LARPING’s marketing strategies aim at
LARPING
t-shirts,
mouse
pads,
magazine
developing interest and discussion about the
LARPING brand - allowing our target
subscription, two grand prizes:
3) Cross Promotion
audience to identify who we are, interact with
• A limited edition “Sword of Azeroth”
LARP magazine will cross promote with
our brand, and understand the value
and props from “The Battle of Burgledorf”.
specific companies that sell live action
LARPING brings.
• Hand out LARPING promotional material
role-play props, memorabilia, and close
• Highlight the LARPING Online Community
substitute products. Free subscriptions will
CRM Customer Relationship Management
Forum
be handed out with the purchase of certain
[CRM] Database
At all events, contact information of attendees • Offer a discounted subscription to those in products in exchange for LARPING magazine
being present and highly visible within the
and those interested in LARP will be collected attendance
store. Cross Promotion includes but is no
through entry ballots and signup sheets.
limited to:
2) Events
Names will be added to a CRM database to
• Comic book stores
LARPING Introduction to the United States
create a customer contact database. This
• Games Workshop
allows LARP to maintain contact through drip Market: ComicCON 2012
emails/campaigns with current and potential While not entering the US Market till 2015,
| 14 LARPING MAGAZINE BUSINESS PLAN
customers as well as develops a resource
LARP can leverage when conducting future
sponsorship negotiations.
All launch events will utilize LARPING
magazines promotional booth display
• LARPING large banner display
• Four LARPING promotional character
poster signage
4) Online & Social Media
for additional stories, graphics, and
information about Live Action Role Playing.
Users will also be able to subscribe to
LARPING online using our secure payment
section.
LARPING will continuously manage and
monitor its social media conversations to
maintain relationships with existing
customers while attracting new ones. Social
media provides a means to release timely and
5) Subscription Campaigns
relevant content to help foster the
development of community and the sharing of LARP magazine will cross promote with
Considered the most stable revenue
our stories. LARPING’s official website will
also be promoted/hyped through social media. generator, our main marketing efforts will be
focused on generating new subscriptions
while retaining existing subscriptions. We will
Twitter:
execute our subscription campaigns through
Tweets will be used to create buzz about
the following:
upcoming Live Action Role Playing events as
well as events where LARPING magazine will • Ensure each magazine sold via stand has a
be present. Twitter blasts about contests and self addressed subscription card highlighting
general news will be updated often as to talk the value of LARPING magazine.
• Promote the ability to subscribe to
with new audiences while maintaining the
LARPING on LARPING.com
relationship with current subscribers.
• Development of an electronic version for
online distribution and viewing on electronic
and mobile devices
• Utilize mailing from contact information
collected by promotion and sales teams to
execute direct contact emails and drip
marketing campaigns
• Collectable center-folds
• General information updates/releases
• Answer questions posted by the Twitter
community
• Contests for LARPING subscriptions and
take-aways
• Tweetups for Live Action Role Playing
events – will give away limited edition props
and memorabilia
• All entrants for contest will be required to
complete a ballot including name and email
address
Facebook:
Facebook will have both pictures and video of
LARPING hosted events or those that
LARPING attended. Fans will have the
opportunity to like and comment on content.
Contests will be held on our page and up to
date news about LARPING and the Live Action
Role Playing community will be available on
the wall.
Online Forum:
LARPING’s branding strategy includes the
release of an online community forum. With
no standard or official Live Action Role
Playing forum, LARPING looks to set the
market and industry standard, providing an
online forum community for the global Live
Action Role Playing market. This community
forum will allow LARPING to extend its brand
beyond its magazine offering, and server as a
central hub for discussion about “everything
LARP.” Our brand extension strategy will
enable LARPING to maintain contact with our
target market and conduct market research.
• Free user registration for three years
(2012-2015)
• Free user registration for subscribers after
2015
• Revaluate pricing structure after 2015
Website [LARPING.com]
LARPING will launch and promote its main
website, showcasing it as an extra resource
BUSINESS PLAN LARPING MAGAZINE 15 |
POTENTIAL
ADVERTISERS
The magazine will be promoted
through online mediums,
Facebook and Twitter, and at
public Live Action Role Playing
gaming events.
DISTRIBUTION
PLAN
LARPING magazine will be published
quarterly and will yield four issues per year
and it will begin its journey from its initial
launch in Vancouver, Canada. It is there
where it will reach out to its target market
within the Vancouver Lower Mainland and
major cities within the regional province of
British Columbia. The month of December
2011 will run as a test period for the
magazine, in which 2000 copies of a test issue
will be distributed through single copy sales.
During this test period the magazine will be
promoted through online mediums,
CIRCULATION OBJECTIVES
Test Period
Year 1
Year 2
Year 3
Subcription
0
2500
7000
14,000
| 16 LARPING MAGAZINE BUSINESS PLAN
Facebook and Twitter, and at public Live
Action Role Playing gaming events. The
magazine will be also promoted through a
local launch party in Vancouver in
conjunction with the release of the highly
anticipated locally produced film,
“Battle of Burgledorf”.
The magazine itself along with
subscriptions will be sold at select LARP
events and conventions, newsstands, and
stores that sell gaming products.
Subscriptions can also be purchased online
at LARPING.com. Although sales of single
copies of the magazine will be available for
Single Copies
2000
3500
5000
8000
Total Circulation
2000
6,000
12,000
22,000
purchase at various locations, a focus on
subscriptions will be the primary means of
distribution. The price of LARPING magazine
will be $8.50 for a single copy and $6.50 per
issue through a subscription.
After the test period, the magazine will
launch its first official issue in the month of
January 2012 for the British Columbia
market. Approximately 1500 copies of each
issue will be printed each quarter, totalling a
circulation of 6000 copies in the first year. In
the second year we will expand to Ontario,
Canada and 3000 copies of each issue will be
printed, making a total circulation of 12,000
copies for the second year. In the third year,
we will expand nationwide to major cities
throughout Canada reaching Alberta,
Saskatchewan, Manitoba, and Quebec. This
will push our circulation to 5500 copies per
quarter and 22,000 total copies for our
third year. After our third year we will
re-assess our position and consider
potential expansion into the United States
based upon our revenue and growth within
three years.
VIDEO AND COMPUTER GAME
COMPANIES
HOBBY, LARPING, AND COMIC
BOOK SHOPS
FANTASY AND GRAPHIC
NOVEL PUBLISHERS
Games Workshop
Norton Armory
Darkblade
Eldritch
Evenlode Studio
Hightower Crafts
LRP Store
Hammerhydra
Adventurers Mart
Dein-Larp-Shop
The Viking Store
The Leather Carver
Games Workshop
Norton Armory
Darkblade
Eldritch
Evenlode Studio
Hightower Crafts
LRP Store
Hammerhydra
Adventurers Mart
Dein-Larp-Shop
The Viking Store
The Leather Carver
BODY PRODUCTS
FOOD AND BEVERAGES
MOVIE STUDIOS
Blizzard Entertainment
Atari
Nintendo
Capcom
ID Software
Microsoft Studios
THQ
Rockstar Games
Sega
Ubisoft
Valve Corporation
Electronic Arts
Old Spice
Dove for men
Speed stick
Axe/lynx
Gillette
Degree
Right Guard
Tom’s of Maine Natural
TRAVEL AND HOTELS
American Airlines
West Jet
Air Canada
Delta Airlines
British Airways
Greyhound Bus
Best Western
Holiday Inn
Sheraton
La Quinta Inn and Suites
Days Inn
Coca-Cola
Pepsi
Red Bull
Monster Energy
Frito-lays
Old Dutch
Swanson Dinners
Coors Beer
Molson Beer
Woner Bread
Coca-Cola
Pepsi
Red Bull
Monster Energy
Frito-lays
Old Dutch
Swanson Dinners
Coors Beer
Molson Beer
TECHNOLOGY COMPANIES
IBM
Sony
Macintosh
Nokia
Panasonic
Research-in-Motion
Fuji
Nikon
Canon
BUSINESS PLAN LARPING MAGAZINE 17 |
ADVERTISING
POTENTIAL
2011-2012
ADVERTISING
RATES & SPECS
1st
Year
2nd
Year
1X
2X
3X
4X
5X
6X
12X
24X
Inside Front Two-Page Spread 750
1,100
1,900
4,800
4,600
4,500
4,400
4,300
4,000
3,335
2,915
Inside Front Page one-side
600
1,400
3,800
3,100
3,167
3,400
3,300
3,200
2,500
2,085
Inside Back Two-Page Spread 600
1,050
1,850
4,700
4,550
4,467
4,375
4,280
3,983
3,250
2,800
Inside Back One-Page
482
563
1,363
3,725
3,063
3,142
3,381
3,285
3,188
2,494
2,080
Back Cover
700
1,000
1,800
4,500
4,300
4,400
4,300
4,200
3,900
3,165
2,500
Full Page
350
700
1,300
3,200
3,100
3,000
2,900
2,800
2,600
2,300
2,000
Half Page
300
600
1,200
2,800
2,700
2,600
2,500
2,400
2,200
2,000
1,700
2/3 Page
250
500
1,000
2,400
2,300
2,200
2,100
2,000
1,800
1,500
1,200
1/3 Page
225
450
950
2,200
2,100
2,000
1,900
1,800
1,600
1,300
1,000
1/6 Page
150
300
875
900
875
850
825
800
700
650
600
Premium Advertising
Test
Run
450
Four Colour-CMYK
B&W
Full Page
250
500
1,100
2,600
2,500
2,400
2,300
2,200
2,000
1,800
1,600
Half Page
240
480
975
2,325
2,225
2,125
2,025
1,950
1,775
1,580
1,375
2/3 Page
200
400
900
2,000
1,900
1,800
1,700
1,600
1,400
1,200
1,000
1/3 Page
175
350
950
1,800
1,700
1,600
1,500
1,400
1,300
1,200
900
1/6 Page
100
200
725
800
775
750
725
700
650
600
525
Test Run Revenue
13,725
All 4x issues total
First year Ad Revenue- Per Issue (based on 28.25 Pages of Ad Space)
26,450
105,800
Second Year- Per issue- based on same ad ratio
54,500
218,000
Third year onward Based on 1x Rate
123,150
492,600
CPM Based on Full Page-Colour
Test Run
$150
*Based on a 500 copy circulation
First Year
$73
*Based on a 1500 copy circulation
Second Year
$63
*Based on a 3000 copy circulation
Third Year
$87
*Based on a 5500 copy circulation
| 18 LARPING MAGAZINE BUSINESS PLAN
MECHANICAL
SPECIFICATIONS
Bleed-size
Trim-Size
Full Page
7-7/12 x 11”
7-1/3 x 10-3/4”
2/3 Horizontal
7-7/12 x 6-11/12”
7-1/3 x 6-2/3”
2/3 Vertical
4-11/12 x 11”
4-2/3 x 10-3/4”
1/2 Horizontal
7-7/12 x 5-11/12”
7-1/3 x 5-3/8”
1/2 Vertical
3-3/4 x 11”
3-1/2 x 10-3/4”
1/2 Island
4-11/12 x 3-7/12”
4-2/3 x 7-1/3”
1/3 Horizontal
7-7/12 x 3-7/12”
7-1/3 x 3-1/3”
1/3 Vertical
2-7/12 x 11”
2-1/3 x 10-3/4”
1/6 Horizontal
4.694” x 2.11”
1/6 Vertical
2.222” x4.535” (non-bleed)
Double page spread
14-11/12 x 21-3/4
14-2/3 x 21-1/2”
ADVERTISING CARD
ADVERTISING RULES
DISCOUNTS
SHIPPING INSTRUCTIONS
LARPING magazine distributors and LARPING
Please send your advertising and printing
related companies will receive a 15% advertising materials to the following:
discount.
By E-mail: [email protected]
Or Mail to: LARP Magazine
c/o Advertising Dept.
RATES
212 E Georgia
Advertising rates are subject to change.
Advertisers who are placing ads over more than Vancouver, BC
one issue will be locked into the advertising rate V6A 1Z7
from their initial advert purchase.
CANCELLATION DATE
All advertisements must be cancelled 6 weeks
before the print date, with the exception of
premium ad space which requires a minimum
of 9 weeks’ notice.
PAYMENTS DUE DATE
Bills are made on the Monday before issue date
and must be paid within 20 business days of
invoice.
FILE SPECIFICATIONS
All files must be in Digital format on CD, Flash
Disk or sent through our FTP server.
All advertisements should be saved at a
minimum of 300 DPI. 600 DPI is preferred.
All Graphics must use spot colors or CMYK
format
.PPF is the preferred filed format but TIFF
.JPEG, .PSD and packaged .indd files will be
accepted.
Once sent, LARPING magazine is not to be held
liable for the quality or design of the
advertisement. Please do test prints that follow
our advertising size and file specifications in
order to avoid error.
Any additional work involved in retouching,
adjusting, or altering of advertisements in
any way, will be charged to the Buyer.
*It is suggested the advertisers contact
[email protected] prior to test prints to
ensure that all test prints comply with the
paper, colour and material specifics of
LARPING magazine to avoid press issues.
WARRANTIES AND INDEMNITIES
LARPING Magazine will not be held liable for
the legality of buyer’s content. All buyers
must comply with all legal requirements
COPY DEADLINES
All advertisements colour or otherwise, shall within the jurisdiction of LARPING Magazines
be received no later than 10 days prior to the circulation (North America).
cover date.
If any specific copy instructions are required ADVERTISEMENT RATES AND
PAYMENT TERMS
it is the duty of the advertising agency to
issue said instructions within the same time Rates are subject to change. All rates at the
time of payment will be honoured and not
confines as the advertising copy due-dates.
subject to change, however late payments
Material received after the final copy
will be subject to the most current
deadline will result in a forfeiture of the
advertising rates.
advertising space at the buyer’s expense.
Payment for each advertisement must be
ACCEPTANCE OF ADVERTISEMENTS: made by or before 30 days of purchase. Late
payments are both subject to any advertising
The Publisher reserves the right, for any
reason at any time, to reject, cancel, suspend rate increase and a penalty of 5% interest
compounded monthly.
publication or change the position of an
All cheques and money orders should be
advertisement.
made to Advertising C/O LARPING Magazine.
Advertisers can request specific ad space
E-mail [email protected] about
and LARPING will do our best to oblige but
PayPal details.
not all requests can be honoured.
All advertisements submitted are subjected
to the Publisher’s approval.
The Publisher will not be responsible for any
error in the advertisement, or for any
damage to or loss of copy, artwork,
photographs or other materials supplied in
connection with the advertisement.
BUSINESS PLAN LARPING MAGAZINE 19 |
BASIC
ASSUMPTIONS
Number of Issues
Average Circulation
Regular subscription
Year 2
Year 3
Year 2
Year 3
$0
$16,250.00
$45,500.00
$91,000.00
Newstands
$17,000
$29,750.00
$42,500.00
$68,000.00
Advertising
$13,725.00
$105,800.00
$218,000.00
$492,600.00
Total Revenue
$30,725
$151,800.00
$306,000.00
$651,600.00
$50,000.00
Expense
Employee Salaries
Publisher
$12,000.00
$48,000.00
$50,000.00
Editor
$5,750.00
$23,000.00
$24,500.00
$24,500.00
Art Director
$5,375.00
$21,500.00
$23,700.00
$23,700.00
Controller
$4,937.50
$19,750.00
$20,500.00
$20,500.00
$23,000.00
Advertising Manager
$5,500.00
$22,000.00
$22,750.00
Marketing Manager
$5,625.00
$22,500.00
$23,750.00
$23,750.00
Production Manager
$4,975.00
$19,900.00
$21,500.00
$21,500.00
Circulation Manager
$5,687.50
$22,750.00
$23,600.00
$23,600.00
Year 1
1
4
4
4
Freelancers (Interns)
/
$0.00
$0.00
$0.00
2,000
6,000
12,000
22,000
Photographer (Interns)
/
$0.00
$0.00
$0.00
Administation (Interns)
$0.00
$0.00
$0.00
$0.00
$49,850.00
$376,750.00
$210,300.00
$210,550.00
0
2,500
7,000
14,000
Price/ Subscription (per year)
$6.50
$6.50
$6.50
$6.50
Subscription income
$0.00
$16,250
$45,500.00
$91,000
40%
55%
60%
75%
Regular Newsstands sales
Year 1
Test period
Number of Subscription
Average Renewal Percentage
Revenue
Subscribtions
Test Period
Total Salaries Expenses
Production Expenses
Production
$5,675.64
$37.978.18
$57,399.67
$91,093.31
Marketing Promotion
$9,000.00
$11,000.00
$12,500.00
$11,500.00
$13,600.00
Number of Single Copies
2000
3,500
5,000
8000
Advertising
$12,000.00
$14,670.00
$15,000.00
Price/ Single copy
$8.50
$8.50
$8.50
$8.50
Circulation/ Distribution(shipping cost)
$6500,00
$7,800.00
$10,900.00
$12,000.00
Newsstands sales income
$17,000
$29,750.00
$42,500.00
$68,000.00
Newsstands Rental
$30,000.00
$28,000.00
$26,500.00
$25,000.00
48 pages
48 pages
48 pages
48 pages
$56,675.64
$61,470.00
$122,299.67
$153,193.31
Editorial pages/ issue
20 pages
20 pages
20 pages
20 pages
Advertising pages/ issue
28 pages
28 pages
28 pages
28 pages
$150.00
$73.00
$63.00
$87.00
Research
$5,000.00
$8,000.00
$8,000.00
$8,000.00
$2.84
$1.58
$1.20
$1.04
Legal
$10,000.00
$10,000.00
$10,000.00
$10,000.00
$2,000.00
Average total pages/ issue
Advertising CPM
Average Cost/ Copy of printing and paper
Number of full-time employees
Total Production Expense
Administrative Expense
9
10
11
11
Technology
$6,000.00
$2,000.00
$2,000.00
Editorial
2
2
2
2
Miscellaneous
$5,000.00
$5,000.00
$5,000.00
$5,000.00
Art/ Production
2
2
2
2
$26,000.00
$25,000.00
$25,000.00
$25,000.00
Marketing/ Advertising
2
2
2
2
Circulation
1
1
1
1
General and administrative
2
2
2
2
Freelancers
0
1
2
2
| 20 LARPING MAGAZINE BUSINESS PLAN
Total Administrative Expense
Total Revenue
Total Expense
Net Income
Culmulative Cash Flow
$30,725
$151,800.00
$306,000.00
$651,600.00
$132,525.64
$463,220.00
$235,300.00
$388,743.31
($101,800.64)
($311,420.00)
$70,700.00
$262,856.69
($101,800.64)
($413,220.64)
($342,520.64)
($79,663.95)
BUSINESS PLAN LARPING MAGAZINE 21 |
PRODUCTION
COSTS
NAME: Kim STREICHERT
ROLE: Publisher
L.A.R.P. NAME: Huntressella
the Fairy
RACE: Kalypto Fairy
CLASS: Level 3 Fairy
Huntressella originally reigning from
Central British Columbia, left the interior
on her pursuit of happiness. Finding herself
on the dreary hill of Burnaby Mountain,
Huntressella found herself buried amongst
concrete hallways and never ending
papers, as she studied Communication at
Simon Fraser University. Huntressella is
known for stealing A’s as she continues her
midnight escapades searching for more
knowledge in the cave of West Mall.
BASE COST
Quantity
2,000
48 pages, 4-colour, 60-lb gloss text
5,000
10,000
15,000
20,000
30,000
Add’l 1m
Add’l 10ms
Cover, 4-colour, 80-lb gloss
$1,034.03
$1,474.48
$2,097.21
$2,697.81
$3,433.44
$4,291.71
$122.33
$1,223.33
Add’l for Aqueous Coating
Inside Pages
Add’l for Perfect Binding
$254.00
$6,843.73
$600.00
$386.00
$8,836.98
$1,100.00
$606.00
$12,339.47
$2,200.00
$826.00
$16,252.65
$3,300.00
$1,046.00
$19,818.14
$4,400.00
$1,486.00
$26,731.35
$6,600.00
$44.00
$741.57
$220.00
$440.00
$7,415.67
$2,200.00
Add’l for Insert Poster
Subtotal
$495.95
$8,731.76
35% discount (on web)
($3,056.12)
Total Cost per issue
$5,675.64
Cost per copy
$2.84
$694.72
$11,797.46
$1,181.45
$17,242.68
$1,604.53
$23,076.46
$1,911.34
$28,697.58
$2,482.10
$39,109.06
$9,538.92
$14,999.70
$18,653.43
$25,420.89
($4,129.11)
($5,136.34)
$1.53
$1.12
$7,668.35
($8,076.76)
$1.00
($10,044.15)
$0.93
($13,688.17)
$0.85
$66.26
$1,127.90
($394.77)
$733.13
$662.57
$11,279.00
($3,947.65)
$7,331.35
PRINTING BUDGETS
Number of issues per year
Number of copies per issue
Total number of copies per year
Test Period
1
2,000
2,000
Year 1
4
6,000
24,000
Year 2
4
12,000
48,000
Year 3
4
22,000
88,000
Inside pages, 4-colour, 60-lb gloss
Cover, 4-colour,80-lb gloss
Add’l cover coating
Add’l binding upgrade
Add’l Insert Poster*
$6,843.73
$1,034.03
$254.00
$600.00
$495.95
$9,578.55
$1,596.81
$430.00
$1,320.00
$760.98
$13,822.61
$2,341.87
$694.00
$2,640.00
$1,313.97
$20,812.45
($7,284.36)
$21,301.28
$3,678.10
$1,134.00
$4,840.00
$2,043.86
$32,997.24
($11,549.03)
Total printing cost per issue (SE)
$5,675.64
$8,896.12
$13,528.09
$21,448.21
$5,675.64
$9,694.02
$37,978.18
$2.84
$1.58
$1.20
$1.04
Subtotal
Web Discount (35%)**
Total printing cost per issue (Regular)
Total printing cost per year
Cost per copy
$9,227.71
($3,229.70)
$13,686.34
($4,790.22)
$14,623.86
$57,399.67
$23,215.04
$91,093.31
*Only Test Period and Special Edition (SE) will have an insert poster. Normally, the 4th Issue of each year will be Special Edition.
**Online Printer offers an 35% discount from the amount of 1,000 copies.
PRINTER SPECIFICATIONS
Quantity
10,000
Pages
48 pages
plus cover
Inside Pages
16 signature, 60-lb gloss text,
4-colour CMYK/ Black & White
| 22 LARPING MAGAZINE BUSINESS PLAN
Cover
60-lb gloss, Aqueous Coating, 4-colour CMY K
Binding
Perfect Bind
Insert (Poster)
NAME: Dana ALOTHMANI
ROLE: Managing Editor
L.A.R.P. NAME: Target
RACE: Wizardess
CLASS: Level 3 Mage
Target uses her writing to document all
the battles, her wisdom in editing has
given her the role to overlook all the
historical scriptures. She has travelled
across the oceans from Syria to study the
art of communication in the high valley of
Burnaby, and has worked with the army
of the European Union as a copywriter.
Beware of Target’s magical forces as she
has written scriptures and magazines for
many luxurious spas where the high elves
style their ears.
NAME: Ben JOHNSON
ROLE: Art Director
L.A.R.P. NAME: Aegon
Tagaryen
RACE: Human/Tauren
CLASS: Level 6 Rogue
Originally it was believed that all human
and tauren hybrids were extinct. However,
Aegon Targaryen crawled out of the
Dungeons of Surrey campus to resurface
as the last remaining hybrid. He has a
unique ability to evade white space and
produce loud but functional designs.
Since his return he has climbed the ranks
of SFUs Interactive Art and Technology
program to become the highest class
Rogue in the region. Aegon Targaryen’s
long lasting experience in design and sport
has projected him a leader of the SFU Clan.
His future is unknown as his Tauren tribe
demands his services following the next
full moon.
NAME: Carmen CHEN
ROLE: Production Manager
L.A.R.P. NAME: Aceso Pro
RACE: Human
CLASS: Pro Level 3
NAME: Rachelle JONES
ROLE: Editor
L.A.R.P. NAME: Cerathen of
the High Elves of Cathedrian
RACE: High Elf
CLASS: Level 4 Mage
Aceso Pro is a high nun who has the title
of goddess of healing. She is more than
capable of protecting her comrades when
faced with even the most ferocious enemy.
With her master protecting skills, she
has been assigned to be the Production
Manager in a special mission during the
Battle of Burgledorf. Now able to create
areas where no failing may occur, she is an
essential character on accomplishing every
assignment given by the Team of LARP in
Simon Fraser University.
Cerathen of the High Elves of Cathedrian
has a lot of experience in the creative and
logistic realms. Cerathen is currently the
president of the Communication Student
Union and this summer was the Marketing
and Events Officer for the Burnaby Arts
Council. Her special skills include taming
and training dragons and she is especially
skilled at duel welding with one-hand
swords.
NAME: Bradley WOU
ROLE: Marketing Manager
L.A.R.P. NAME: Rielan the
Rouge
RACE: Human
CLASS: Level 5 Rouge
NAME: Adrian WU
ROLE: Circulation Manager
L.A.R.P. NAME: Sheldor the
Great
RACE: Human
CLASS: Level 4 Warlock
Rielan the Dark is a level 5 Shadow Mage
who trained among the best marketing
mages in Burnaby. Once fighting alongside
Sheldor the Great, Rielan’s lust for power
and control led him to go rouge and turn
his back on the Student Marketing guild
of Simon Fraser University. Converting to
the dark side, Rielan used his powers of
persuasion and mind control to influence
the buying decisions of others. Rielan’s
most powerful spell is possess.
Sheldor the Great is currently a level 4
Warlock who trains ahead in the cold and
treacherous lands of Burnaby Mountain.
He is a proud member of the Student
Marketing guild lead by the mightiest
swordsman, Simon Fraser. During his time
in the guild, he has lead and conquered
many projects alongside his fellow
noblemen. A specialty skill Sheldor has is
his powerful distribution spell.
NAME: Tristan MORRIS
ROLE: Advertising Manager
L.A.R.P. NAME: Burem of Etvor
RACE: Human
CLASS: Level 3 Traveller
NAME: Illiniza TSAI
ROLE: Controller
L.A.R.P. NAME: Illiniza the
Ancient Wise
RACE: Night Elf
CLASS: Level 3 Elf
Many had thought he was but a mere
myth, but, at last Burem of Etvor finally
cast his shadow again in a never ending
quest to seek justice and maintain loyalty
to his crest. Burem’s divine journeys have
taken him to great depths of this mortal
earth in the search of knowledge, only to
find solace amongst the fellow students
perched upon Sir Simon Fraser’s sacred
mountain. Burem’s time spent upon the
high ground has allowed his growing
interest in music journalism and black
and white photography to flourish all while
holding the name of the Etvorian’s in the
highest acclaim.
After many years of dreaming in the
Emerald nightmare, Illiniza the ancient
wise awoke to find the noble night elves
shunning the practice of arcane magic
because its reckless use had put the
Kingdom of Vancouver in a dangerous
place. She has helped cultivate a peaceful,
naturalistic existence along the slopes of
Burnaby Mountain under the leadership
of Simon Fraser, the Whisperwind for
four years. With the combination of her
exquisite natural calculation spell and
powerful arcane spreadsheet magic, she
has sworn duty to control the delicate
balance between elves’ actions and the
natural world.
14’’ x 11’’, 60-lb gloss,
4-colour CMY K
BUSINESS PLAN LARPING MAGAZINE 23 |
FLAT PLAN
TABLE OF
CONTENTS
INTERVIEW
INTERVIEW
WITH
WITH
RICHARD OLAK RICHARD OLAK
DRAGON FEST
IN GERMANY
NOKIA
BLIZZARD
DOVE FOR MEN
ENTERTAINMENT
NEWS:
JOANNE
GASKELL
NEWS:
JOANNE
GASKELL
D.I.Y:
FIGHTER
BRACER
GILLETTE
SONY
GAMES WORK
SHOP
ROGUE PICTURE
| 24 LARPING MAGAZINE BUSINESS PLAN
NORTON ARMORY
EVENT:
ANIME
EVOLUTION
COCA-COLA
D.I.Y: 10-FOOT
WATCHTOWER
RED BULL
OLD SPICE
SPEED STICK
20TH CENTURY
FOX
MONSTER
ENERGY
EVENT:
ZOMBIE WALK
D.I.Y:
FIGHTER
BRACER
D.I.Y: 10-FOOT
WATCHTOWER
MACINTOSH
IBM
ELECTRONIC
ARTS
SCHOLASTIC
BOOKS
BANTAM SPETRA
BOOKS
EOS BOOKS
COORS LIGHT
DREAM WORKS
SKG
CAPCOM
LA QUINTA INN
AND SUITES
DRAGON FEST
IN GERMANY
VIKING
STORE
EDITOR’S
LETTER
GREYHOUND
BUS
EVENLODE
STUDIO
WEST JET
D.I.Y: SETTING
CAMPFIRE
CAMPFIRE
COOKING
RESEARCH-INMOTION
EVENT:
GNOMEDEX
MOLSON
EDGE
PUBLISHING
COLUMBIA
PICTURE
DEL RAY BOOKS
ROCKSTAR
GAMES
EVENT:
FAN FAIR FEST
NOS ENERGY
DRINK
REVIEW:
DUNGEONS &
DRAGONS
AXE/LYNX
REVIEW:
TERRY GOOD
KIND’S NEW
BOOK
REVIEW:
TERRY GOOD
KIND’S NEW
BOOK
FIREBIRD
PUBLISHING
AIR CANADA
UNIVERSAL
STUDIO
EVENTS IN
SEPTEMBER:
VANCOUVER
COMIC JAM;
PAX; SPARKS
ANIMATION
LIONSGATE
STUDIO
PARAMOUNT
PICTURE
LEATHER
NINTENDO
PANASONIC
DARKBLADE
NINTENDO
AD
ED
ELDRITCH
COVER
REVIEW: D&D
HOLIDAY INN
BUSINESS PLAN LARPING MAGAZINE 25 |
Mock-ups of LARPING Magazines Table of Contents,
Cover, Feature Spread, and Editorial / Advertising split
ART DIRECTION MAGAZINE
& MOCK-UPS
ISSUE 01 FALL 12
p26
TABLE OF
CONTENTS
*Shown full size in “Editorial Content”
p27
COVER
TERRY GOODKIND
ADDS A SURPRISE
14TH BOOK TO THE
SWORD OF TRUTH
SERIES
p28
FEATURE
P.22
p30
EDITORIAL /
AD SPREAD
| 26 LARPING MAGAZINE BUSINESS PLAN
0 123456 789012
SPREAD
p36THE
BATTLE OF
BURGLEDORF
THE BATTLE OF
BURGLEDORF
EXCUSIVE INTERVIEW WITH RICHARD OLAK, A LOCAL INDEPENDENT
FILM PRODUCER THAT IS CREATING “THE MOST EPIC MOVIE OF OUR
TIME”. A MOVIE ABOUT FANTASY, LARPING AND BELIEVING IN YOURSELF.
Q
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---------cursus. Donec leo felis, lobortis sed auctor eget, mollis quis
felis. Sed et pulvinar dui. Ut ut porta dolor. Sed at magna urna, id mattis
orci. Aliquam eget elit vitae massa gravida rhoncus quis id sapien.
Nulla facilisi. Vestibulum cursus nisl venenatis mauris auctor eget
pretium sem fringilla.. Curabitur eu enim sapien, a eleifend lorem.
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imperdiet. In eget felis quis erat vestibulum consequat a et metus. Cras
sed lorem vitae dolor iaculis scelerisque. Quisque ut quam adipiscing
nuddlla aliquet tincidunt eget eu urna. Praesent elementum, massa ac
pharetra faucibus, nibh nunc faucibus libero, ut sollicitudin lectus justo
vel ligula. Quisque vitae orci vel velit viverra vehicula non id nunc.
Mauris non justo quis neque interdum vulputate. Vivamus eu eros in
nunc rutrum ullamcorper.
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nibh.. Vivamus erat nisl, molestie sed varius non, facilisis at justo. In vel
diam lobortis risus convallis cursus consequat sit amet urna. Vestibulum ornare tincidunt egestas. Suspendisse potenti. Mauris bibendum
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tortor commodo rhoncus sit amet nec tellus. In eget felis quis erat
vestibulum consequat a et metus. Cras sed lorem vitae.
BARBARIAN. PHOTO BY: AEGON TAGARYEN
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mauris, mollis et dapibus vitae, congue sit amet tortor. Vestibulum nec
tellus neque. In hac habitasse platea dictumst. Nunc est risus, volutpat
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purus lobortis tristique. Quisque vitae ante odio. Vestibulum molestie
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laoreet rutrum condimentum. Duis eleifend nunc sit amet elit accumsan ut viverra dolor tincidunt. Aenean et tellus sed magna vulputate
pretium quis tristique diam. Praesent velit risus, aliquam et lacinia eu,
elementum at leo. Donec sed quam ut dui facilisis vehicula. Quisque
vehicula scelerisque tempus. Aenean diam justo, ornare vitae
malesuada et, sodales id orci.
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felis id massa elementum non facilisis lectus vehicula. In congue tortor
et lacus tempus sit amet porta nibh tempus. Nam a mauris odio, eu
elementum lorem. Vivamus tempus diam eu lacus porttitor tristique.
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rhoncus lectus, id commodo arcu tellus in nibh. Mauris mattis mauris
vel erat ultrices interdum ac semper ipsum. In sagittis sagittis dui
ultricies vestibulum. Curabitur rhoncus enim a massa rutrum eu
fringilla sapien ullamcorper. Phasellus gravida eleifend neque eget
dictum. Maecenas rutrum nisl ut sem auctor non auctor ante
consectetur. Morbi dolor metus, sodales ut tincidunt non, dapibus nec
turpis. Donec ac purus id purus vulputate venenatis. In vitae purus
sapien, a dignissim nisl. Vestibulum sem nibh, convallis iaculis blandit
nec, tempor pretium velit.
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placerat, nisi sem lobortis arcu, eu aliquam dui libero eu orci. Integer
non eros leo, molestie ullamcorper nunc. Nam a lacus vulputate
mauris mattis consectetur. Proin tristique ullamcorper lacus, ac luctus
diam egestas vel. Aliquam faucibus, dolor vitae semper sagittis, arcu
mauris sodales odio, id interdum libero libero a sem. Etiam sit amet
dolor non leo congue placerat. Donec sed massa lectus, nec posuere
lacus. Phasellus arcu erat, faucibus et hendrerit nec.
SUMMER 2012 LARPING MAG 29 |
DIY
GET YOUR GEAR ON, BUILD IT HERE
FULL
DOTHRAKI OUTFIT
Lorem ipsum dolor sit amet, nisl mag consectetur
adipiscing elit. Fusce elit tempor ullamcorper
consectetur. Nunc tincidunt euismod nisl non elit
01 DOTHRAKI LEATHER SKIRT
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Donec arcu felis, vestibulum
sit amet scelerisque id.
03 BATTLE AXE HANDLE
Mauris velit lacus, porttitor eget condimentum
non, tristique in quam. Quisque a nibh sapien.
Nullam non arcu in elit aliquam.
04 BATTLE AXE HEAD
Fusce at gravida erat. Suspendisse nec lacus
lectus, a facilisis justo. Phasellus vel urna
neque, eget fringilla orci.
05 SHIN SOCKS
Sed vel tortor erat. Phasellus consequat
malesuada neque, vitae sollicitudin libero
elementum at. Donec vehicula tincidunt justo.
06 LEATHER LEG STRAPS
Aenean consequat, turpis ac porttitor
vestibulum, mauris massa vulputate lectus,
vel bibendum metus arcu viverra arcu.
07 DOTHRAKI FLATS
Cras blandit auctor quam, et tristique dui
congue ut. Phasellus ornare dignissim nibh, et
auctor orci bibendum eu.
| 30 LARPING MAG SUMMER 2012
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