Water The Global Beverage TAP INTO THIS MULTI-BILLION DOLLAR INDUSTRY Development of innovative, economical equipment for small bottling operations has created business opportunities for every region and community in the world. Prior to 1993 the majority of water bottling equipment available was suitable for large operations in major metropolitan areas. That year a group of entrepreneurs successfully launched a company, Norland International, to manufacture bottling equipment suitable for any size operation whether it is large or small. In fact, a start-up water bottler can launch a business with 1) a source of water (either municipal water or groundwater from a spring or a well) and 2) a building that can be as small as 1,500 square feet (139 square meters). Norland International can supply all the equipment needed as well as worldclass water bottling experience and expertise. Norland can even direct you to ﬁnancing sources. Proﬁt from the global demand for bottled water. ���������������� �������� ������ �������� �������� ������� ������� Billions of consumers from every corner of the earth have a thirst for bottled water. The amount of water in the world is limited. Although water covers about two-thirds of the Earth’s surface, most is too salty to drink. In fact, less than .08% of the water on our planet is available to humans. Today, a shortage of drinkable water is a serious concern and over the next two decades water use is expected to grow by about 40% ! Health concerns are driving bottled water consumption higher. Bottled water has become the leading beverage of choice for consumers who are avoiding carbonation, sugar, alcohol and caffeine in their beverages. Many people are afraid of drinking tap water because there is certain risk of exposure to disease or of consuming a toxic substance. Over the last ten years, bottled water consumption has grown by more than 200%, outpacing all other beverage categories. Expert industry analysts say the trends driving bottled water sales will not only continue but will increase their inﬂuence on consumer buying habits over time. Worldwide sales of bottled water are predicted to top $168 billion by 2012. The growth potential for bottled water sales worldwide is extraordinary. Consider that Mexico leads the world in bottled water consumption. In 2008 the average Mexican citizen drank more than 220 liters of bottled water (a 42% increase in ﬁve years), and the average for the top twenty bottled water consuming countries was 120 liters, but the annual average for all the countries in the world was less than 30 liters per person. The business opportunities for enterprising bottled water entrepreneurs are limitless. GLOBAL BOTTLED WATER MARKET Per Capita Consumption by Leading Countries 2003-2008 Liters Per Capita 1 Mexico 2 Italy 3 United Arab Emirates 4 Belgium-Luxembourg 5 Germany 6 France 7 Spain 8 Lebanon 9 Hungary 10 United States 11 Switzerland 12 Austria 13 Thailand 14 Slovenia 15 Czech Republic 16 Qatar 17 Saudi Arabia 18 Croatia 19 Cyprus 20 Bulgaria 2003 157.1 178.3 96.1 132.9 120.8 148.0 126.8 96.1 61.3 81.8 96.1 85.9 76.8 77.6 84.0 74.2 88.2 62.1 86.3 43.2 2008 223.7 204.4 150.3 147.6 131.7 131.0 120.8 115.5 110.5 107.9 99.6 98.8 98.4 98.4 96.9 96.9 94.4 94.6 90.8 87.4 %Change 42.4% 14.6% 56.3% 11.1% 9.1% -11.5% -4.8% 20.1% 80.2% 31.9% 3.5% 15.0% 28.1% 26.8% 15.3% 30.6% 8.2% 52.4% 5.3% 102.6% GLOBAL AVERAGE 22.7 29.9 31.76% Source: Beverage Marketing Corporatation www.norlandintl.com Norland water bottling systems have signiﬁcant advantages: Capital costs are lower than for most other manufacturing or processing businesses. Norland equipment is built for easy operation. Only a minimal amount of technical training is needed beyond basic operating instructions. You can be up and operating in less time without the need of highly-skilled employees. Equipment made by Norland is designed to be energyefﬁcient—more efﬁcient than competing products and lower energy costs means more proﬁt. Many parts and components used in the manufacture of Norland equipment are available at local industrial supply outlets, which reduces your downtime and lowers your maintenance costs. Norland International has a global footprint; our equipment has been installed on six continents and more than 40 countries. Here are a few success stories from around the world: After years of working for other people, I wanted go into business for myself. I explored many different business options before choosing the bottled water business. As a businessman, bottled water just makes sense, because of the proﬁt opportunities and growth potential. – Chen, Taiwan Where I live the tap water is bad, so my bottled water business was immediately successful. With my business I am able to provide for my family and at the same time supply an essential service for my community. Thank you, Norland, for making this possible. – Fabrice, Congo I had a dream of turning a spring on our family’s farm into a successful business. Guided by Norland’s expertise, my dream became a reality: a proﬁtable water bottling business. Now I have the life I always wanted. – Rashid, Uzbekistan We built our bottled water company from the ground up. We purchased Norland’s Success Guide for the Bottled Water business which helped us develop a solid business plan.We’ve been able to follow that plan and now we’re not only selling our water locally, but our company has has expanded to become a successful regional bottled water supplier as well. In the beginning we were selling our water locally, but now our company has expanded to become a successful regional bottled water supplier. As our company grew, Norland supported us every step of the way. – John, Oklahoma, USA Your success story starts with a visit to Norland’s website or give us a call. For detailed insight on the bottled water business get your copy of Success Guide for the Bottled Water Business. (See the reverse side of this page.) Success Norland International knows how to succeed in the bottled water business. We wrote the book on it. Success Guide for the Bottled Water Business, is the essential manual on how to proﬁt in the global water bottling business. This over 200 page book distills nearly two decades of water bottling experience and expertise into an easy-to-read, easy-to-use guide for success. It covers every aspect of the water bottling business including: Background of the bottled water business Business Planning: Developing Business Options Designing and Constructing the Best Facilities (Including Floor Layouts) Selecting the Right Equipment Stafﬁng for Efﬁciency Generating Financial Reports Manufacturing: Operating a Plant Maintaining a Sanitary Plant Labeling and Coding of Products Transporting and Storing Products Selling: Researching Your Market Developing Marketing Strategies Promoting Your Brand Advertising Placing Coolers Establishing Routes Also included are label samples, insightful magazine articles, equipment tech sheets, six CDs and more. To purchase a copy of Success Guide for the Bottled Water Business contact Norland International today and start proﬁting from the global demand for bottled water. Mission Statement Norland International, Inc. 2001 SW 6th Street Lincoln, NE 68522 USA Telephone: (402) 441-3737 Fax: (402) 441-3736 www.norlandintl.com E-mail: [email protected] Norland International is a global leader in the bottling and packaging industries by successfully designing worldclass equipment solutions for our customers. We are powered by a team of dedicated people who are commited to producing the most cost-effective, innovative products on the planet.
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