Registration Form Artisan distillery workshop February 25 - March 1, 2013

Artisan distillery
Registration Form
February 25 - March 1, 2013
Five Day
Artisan Distillery Workshop
Presented at the Dutch Inn,
Cornwall, PE,
and at Matos Winery,
St. Catherines, PE
Complete the form and
fax it to BioFoodTech at 902-368-5549,
or email to [email protected]
Follow-up by sending your cheque payable to BioFoodTech;
Space is limited; register by February 15.
Name: _________________________________________
Position: _______________________________________
Organization: ___________________________________
Street Address: __________________________________
City/Town: _____________________________________
Postal Code: ____________________________________
Telephone: _____________________________________
Fax: ___________________________________________
Email: _________________________________________
Your type of produce/product: ______________________
An increasing trend among fruit and berry
growers is to find ways to add value to their
Payments by cheque only. If you need an invoice, please contact Janet Docherty, at BioFoodTech. Please make cheques
($900 + $45 (GST) = Cdn.$945) payable to BioFoodTech and
deliver to: BioFoodTech, PO Box 2000, 101 Belvedere Avenue, Charlottetown, PE C1A 7N8 (Project #213000)
fresh produce. One of the areas gaining much
interest is development of wine and distilled
Lunches and coffee breaks are included in the cost of the
registration; accommodation is the responsibility of the registrants. To stay at Howard Johnson Dutch Inn, 100 Trans
There was a request from fruit growers and
existing wineries/distilleries for BioFoodTech
to organize a workshop on artisan distillation.
In follow-up, expert distilling trainers
( are engaged
and a week-long workshop with class time and
hands-on training at a local winery is arranged. This is a comprehensive course
which covers the fundamental technical aspects of distilling and equipment, as well as
the business side: licensing, marketing, distribution and sales.
. . . an intensive boot
camp . . . you can attain
all the information
needed to start a
distillery business.
Canada Highway, call 1-800-915-4656 and mention the Artisan Distillery Workshop. Rooms are $89/night plus tax and
include breakfast.
101 Belvedere Avenue
PO Box 2000, Charlottetown, PE C1A 7N8
Toll free: 1-877-368-5548
Phone: 902-368-5548; Fax: 902-368-5549
E-mail: [email protected]
Feb 25—Mar 1, 2013 — Five Days — Artisan Distillery Workshop on PEI
Deanna Burnett Keener
The workshop covers:
Introduction to Distilling (including, history, regulations, prohibition and today’s environment)
Distillation Process (floor layouts, equipment, how
to choose equipment based on target market)
Fermentation (grain, malt, tuber, fruit, molasses,
honey, yeast nutrition and oxygen supply, etc.)
with business plan consideration
Distillation fundamentals (vodka, gin, rum, whiskey, brandy, liqueurs, etc.) with business plan consideration
Gauging of spirits (analysis techniques)
Packaging (bottles, closures, etc.)
Labeling (target market consideration)
Distillery marketing (social media, on-line tools,
marketing plan)
Licensing and compliance (presentations by Canada Revenue Agency - Excise Duty and PEI Liquor
Control Commission)
Distillation in Practice—actual distillation demonstration
Business of distilling (business plan, financing,
sales and marketing, etc.)
Co-owner of Artisan Craft Distilling
LLC, Deanna has been actively engaged
in the development of the new Craft
Distilling movement in the United
States. Prior to developing a widely acclaimed curriculum for new distillers in
partnership with Alan Peterson, Deanna
and her husband owned a small family winery in
Washington for eight years. For the past ten years
Deanna has been employed by Green River Community College as the Director of Small Business Assistance Center program. She is also a certified instructor for the highly acclaimed NXlevel curriculum and
has obtained over 87 million dollars in funding for
her clients over the past ten years, working to add
value to products within the agricultural industry.
Allan Peterson
Allan Peterson is the Certified Business Adviser and Certified Global
Business Professional at the office of
the Grant County Economic Development Council, WA.
Allan is the founder of the Artisan
Craft Distilling week long workshop.
The workshop trains those who want to own and
operate a legal distillery. He has 26 years of management experience in chain drugstore operations
where he developed strategic business marketing and
planning skills in urban and rural markets.
Areas of specialization include; exporting, personnel
policies and procedures, business planning and marketing, bringing new innovations to market.
Wade Bennett,
Rockridge Orchards
For 21 years Rockridge Orchards has been producing
apples, pears and exotic fruit on
the 41 acre farm on the Enumclaw Plateau. They operate a
cider juicing plant, a winery making hard ciders and fruit
wines, a small retail store, a
vinegar business and a craft
distillery. The distillery produces
apple and Asian pear brandies
from their own fruit grown on the Enumclaw Plateau.
It is small batch, seasonal and hyper local. Flavor is
paramount to all of their products.
Awards: Best artisan beverage producer in 2009 by
Edible Communities; Washington Farmers of the
year in 2010 by Washington Farmer's Market Association; King County Rural Business of the year in 2011;
Conservation Leader of the year in 2011.
Matos Winery & Distillery
BioFoodTech is pleased to collaborate with Jamie and
Heather Matos and thank them for allowing the distillery demonstration to be held at their facility at
3156 West River Road in St. Catherines, PE.