From small change… big profit s g row! Maytag Coin Laundry ® A new addition to your investment strategy. “Maybe your best bet isn’t in stocks or bonds or real estate — but in your own business… Go for your dream.” — FORBES MAGAZINE INVESTMENT GUIDE Looking for a sound investment? You might just be holding the answer in your hands. The entrepreneurial climate is exploding. Which suggests that owning a business…the right business…is a very viable addition to traditional investments such as stocks, bonds and real estate. Finding the right business is the key. And that’s what makes this information so valuable. We’re giving you an inside look at a business opportunity that is easy to set up and easy to run. The coin laundry. Once we show you the exciting potential for return on your investment, there’s a good chance you’ll want to change your own investment strategy to include a coin laundry…specifically a “Maytag Equipped” Laundry. You could ‘clean up’ in the coin laundry business. Currently, there are around 35,000 coin laundries in the United States, and they generate approximately $8 billion in annual sales. Clean clothes, like food and shelter, are considered a necessity of life and coin laundries provide a basic health service for millions of Americans. Coin laundries thrive in periods of both growth and recession. During periods of recession, when home ownership decreases, the self-service laundry market expands as more people are unable to afford to repair, replace or purchase new washers and dryers, or as they move to apartment housing with inadequate or nonexistent laundry facilities. The market size grows proportionately to the increase in population. The public will always need this basic health service — people always need to wash clothes! Here’s an inside look at the best kept secret in business investments — you owe it to yourself to check it out. Why invest in a coin laundry? THERE ARE LOADS OF REASONS, AND PROFITABILITY IS RIGHT AT THE TOP. This business is like few others. When it comes to both a financial and time commitment, a coin laundry has many advantages over most other types of businesses. •Potential for a comparatively high rate of return on your investment •Can be a part-time addition to your existing career •Minimal labor costs (customers do most of the work) •Relatively easy to run •No special technical skills are needed •No accounts receivables — all revenue generated each day can be collected that very same day •Fixed costs are minimal •Virtually no inventory costs •No inventory spoilage factors •Recession-resistant •No complicated bookkeeping systems •Minimal employee concerns •Possible tax incentives for business owners a coin laundry operation is predictable. it’s stable. and it’s a productive investment with an upward return. Why invest in a “Maytag Equipped” Laundry? THE LIKELIHOOD OF SUCCESS AND THE RETURN ON INVESTMENT. With a “Maytag Equipped” Coin Laundry, the likelihood of success and the return on investment can be greater than with other coin laundry operations. That’s because of everything that an affiliation with Maytag gives you. Instant credibility in the marketplace. The “Maytag Equipped” signage on your store provides an immediate comfort level among consumers because of the Maytag reputation. No franchise fees. This opportunity gives you “name recognition” — the main advantage associated with franchising — but without requiring you to pay franchise fees. Consumer rated number one Maytag washers and dryers.* Maytag laundry products are the most preferred and the most recognized in the marketplace. Innovative product design. We design products for more capacity in less space. And that increases the potential for higher return on your investment. Lower utility costs. Maytag’s ENERGY ADVANTAGE line of commercial washers and dryers are proven to reduce energy costs for substantial savings over other brands. ™ Equipment that is built to last. Others can say they make a quality product for the commercial laundry market, but only Maytag can claim to make a washer that lasts longer than any other brand available today.** And Maytag pays as much attention to appearance as performance. Despite exposure to the harsh laundry room environment, it’s important that your equipment stays looking as good as it performs. After all, a good looking laundry not only attracts new customers, it keeps them coming back. That’s why our steel cabinets are protected by the same painting process found on many of today’s luxury automobiles. Maytag multi-load washers feature all 304-stainless steel top, front and sides. A leader in commercial laundry technology. Maytag was first to introduce customer-friendly, computer-controlled equipment to the industry. These controls allow promotional pricing, revenue accountability and self diagnosis of service needs, all which help the bottom line. Simplicity of dealing with one equipment manufacturer. Maytag has all the product types needed for most coin laundries. From traditional top-load washers to the new high-efficiency front-load washers…to giant capacity front-load washers and multi-load dryers. *Based on independent consumer brand preference surveys. **Based on independent surveys of the length of life of top-load washers. The bottom line? Maytag knows the coin laundry business… and coin laundry customers know maytag! A “Maytag Equipped” Laundry offers total flexibility. MAYTAG’S INNOVATIVE EQUIPMENT DESIGN ALLOWS OPPORTUNITY IN VIRTUALLY ANY MARKET. Maytag offers flexible solutions to satisfy customers and investors in any market. The type of “Maytag Equipped” Laundry an investor should build varies from market to market — and in fact, from neighborhood to neighborhood. Maytag products allow store designs that fit the needs of the market, while maximizing the return for the investor. From the “micro laundry” to the “big box laundry.” Whether retrofitting an existing laundry, or building a new “Maytag Equipped” Laundry. Whether the laundry is to be your only business or the laundry is to be an addition to another business. Whether your market is a town of 300 or a large metropolitan area, there’s no doubt about it…the opportunity is with Maytag. BDS Laundry Systems, the exclusive Maytag distributor serving the region, can design a “Maytag Equipped” Laundry that’s right for you. LeT BDS LAUNDRY SYSTEMS, YOUR Regional MAYTAG COMMERCIAL LAUNDRY DISTRIBUTOR, assist you, whether you’re opening a new store or retrofitting an existing one. The top factors for success: location and exterior signage. YOUR EXTERIOR SIGN IS YOUR NUMBER ONE TRAFFIC BUILDER. Location will directly impact your success. Your business can be well-equipped, well-built and well-managed, but if the location isn’t right, the business may not reach its full income potential. There are basic guidelines to follow when selecting a site, such as: •Locate near other businesses •Provide adequate parking •Be aware of your competition •Know the demographics of the surrounding area (population, owners vs. renters, income level, etc.) Maytag offers a professional sign package that is sure to attract customers. Maytag is the most recognized and most preferred name in the laundry industry. A lot of time and resources have been invested in building the Maytag reputation, and having “The Maytag Repairman” on your outdoor sign gives your store instant credibility. Be certain your exterior sign is visible — it’s your #1 traffic builder. In fact, 48% of laundry store users surveyed said they found out about the store by seeing the sign out front, not by flipping through the Yellow Pages. Two major factors that can influence the success of a coin laundry business are location and the maytag BRAND reputation. Where will your customers come from? THE MARKET IS FAIRLY PREDICTABLE WHICH MAKES FOR A SOUND INVESTMENT. Coin laundries have been around for many years so the business history is well established and the market fairly predictable. One of the most surprising aspects of the coin laundry business is the market. It consists of a lot more people than just those who lack their own laundry facilities (students, apartment dwellers, home renters, etc.). In fact, a recent survey of coin laundry users shows that only 52.3% fall into that category. Another 45.9% actually have a washer and dryer available where they live, but prefer to use the equipment available at “Maytag Equipped” Laundries. The reasons include: •Large-capacity equipment makes it easy to wash and dry oversized household items such as comforters, rugs, sleeping bags and more •Ability to do laundry faster because of multiple machines and large capacity equipment •A “Maytag Equipped” Laundry offers the latest in high-tech equipment •Home laundry is incapable of handling bulky items And there are other potential customers for your “Maytag Equipped” Coin Laundry: •Travelers •Businesses that require clean laundry, such as salons, spas, health care facilities and restaurants, but have no on-site laundry equipment •People whose home laundry equipment is temporarily not in working order What does it take to keep customers coming back? According to a recent Coin Laundry Association survey of laundry customers, the Top 5 needs are: 1.Enough machines available when I need them. 3. Feeling safe and secure. 2.Cleanliness. 5. Distance from home. 4. Having big machines. The bottom line? Laundry customers want time-savings and convenience in a clean, safe environment that is close to home. A strong market exists virtually everywhere. we’re inviting you to cash in on it with a “maytag equipped” laundry! You don’t need to be a laundry expert to be successful. YOU’LL RECEIVE SUPPORT BOTH BEFORE AND AFTER YOUR STORE OPENS FROM BDS LAUNDRY SYSTEMS. The goal is to make it as easy as possible to set up a “Maytag Equipped” Laundry and keep it running profitably. You can depend on BDS Laundry Systems for: •Assistance in site selection, store layout and financing options •Assistance in determining the equipment that will yield the most profit per square foot of floor space •Professional service on all Maytag equipment — which means service help is only a phone call away so your operation stays running at full capacity •Yearly service schools on equipment maintenance, if you’d like to learn to service the equipment yourself And Maytag gives you added advantages, including: •Assurance of being affiliated with a strong, stable and innovative company •Maytag is the oldest commercial laundry equipment manufacturer in the United States •The most recognized and most preferred name in the laundry industry •A free subscription to the Commercial Merchandiser which is packed full of ideas to help your business •Promotional ideas and support materials •Exclusive exterior sign package available to purchase There’s never been a better time to start your own business. a “Maytag equipped” laundry may BE JUST the business for you. Easy financing options are available. LEASE AND FINANCING TERMS ARE FLEXIBLE TO MEET YOUR CASH FLOW NEEDS. Maytag’s independent financing specialists try to meet virtually every request for financing. Maytag takes great interest in assuring that your laundry gets off to a successful start. Over the years, we have developed trusted relationships with exceptional companies who can help you finance your capital operating expenses, such as Maytag equipment. With your good credit standing, flexible lease and financing terms are available to match your business goals. Let BDS Laundry Systems assist you with financing options. Some of the benefits to financing or leasing equipment include: •Provides up to 95% equipment financing for immediate ordering of equipment •Minimal down payments which eliminate big cash outlays •Payments can match your anticipated cash flow •Improved cash flow — keeps working capital working •Keeps lines of credit open for expansion of inventories •Over time, the equipment will pay for itself from the revenue it generates •May offer tax advantages as an operating expense Let bds laundry systems provide you with purchase and finance options. What’s the next step? BDS LAUNDRY SYSTEMS CAN BE YOUR GUIDE… An experienced partner you can trust. As the exclusive Independent Maytag Commercial Distributor serving the region, BDS Laundry Systems has over 49 years of experience in the commercial laundry industry. Since 1961, BDS has assisted entrepreneurs open nearly 730 coin laundry stores across the upper Midwest. As one of the longest-standing Maytag distributors in North America, BDS has received every Maytag award given, including the prestigious Fred Maytag Award for demonstrating “outstanding achievement and remarkable performance.” LOOK TO BDS for: • site location assistance • Existing property evaluation When you partner with BDS Laundry Systems, you maintain complete control over your business. You can own and operate as many stores as you like without paying expensive franchise fees or royalties, and BDS will be there to help you every step of the way. • site pre-qualification • demographic study • COMPETITIVE ANALYSIS • cad layout • TECHNICAL SPECIFICATIONS • ESTIMATED Revenue projections • financing assistance • lease negotiations • CONSTRUCTION ASSISTANCE • store decor • INSTALLATION AND SET-UP • FACTORY-TRAINED Red carpet service TECHNICIANS • Annual service Schools • promotional support • EXTENSIVE PARTS INVENTORY Why choose BDS? ExperiencE. On top of the products and services we offer, BDS Laundry Systems brings something far more valuable to the table — experience. Since our founding, we’ve sold and serviced over 235,000 machines across our seven-state territory. It’s experience you can depend on. FocuS. Unlike some of our competitors, commercial laundry equipment sales and service is our company’s exclusive focus. That’s how you become an expert — do one thing and do it very well. FAMILY OwnershiP. BDS is a third-generation, family owned company. You deal directly with our top management team and can rely on us for a commitment to your 100 percent satisfaction. ReputatioN. BDS Laundry Systems has consistently been awarded numerous sales and service excellence awards from Maytag and other leading industry organizations. These awards are a reflection of the pride we take in our work. CUSTOMER SERVICE. The experts at BDS are available long after the sale to answer questions and provide advice. You’ll enjoy a refreshing commitment to personal service. depend on the experienced team at BDS Laundry systems. WE KNOW WHAT IT TAKES TO SUCCEED IN THE LAUNDRY BUSINESS. Make informed decisions. BDS LAUNDRY SYSTEMS can assist you in determining the OPTIMAL location for your store. A successful enterprise starts by uncovering market opportunities. When it comes to success in the coin laundry business, it’s important to work with a distributor that has nearly a half century of experience in making certain your store is located in an area where you have the best opportunity to thrive. A detailed demographic study is the place to start. This includes identifying the surrounding population’s ethnic makeup, income levels, rental percentage, household size and median age. All of these factors will influence your store’s revenue potential. It is also important to study traffic patterns, research the availability of utilities, assess store visibility and signage, and ensure there is ample parking available. BDS Laundry Systems will also provide a competitive analysis for a potential site. This includes identifying area competitors, and assessing their strengths and weaknesses in such areas as equipment mix and condition, amenities offered, pricing and other important factors. Selecting your location… •The site should be near other businesses •You must have adequate parking facilities available for your customers •Make certain the site is in a highly visible area •Locating on a corner where two streets intersect usually makes for an ideal location •Be aware of the competition in your area •Conduct a detailed demographic analysis •Determine the best location(s) for exterior signage and research local sign ordinances •Look into local advertising and promotional opportunities available in the area when scouting potential store locations, it is important to assess the opportunities and threats that exist in the marketplace. Determine your store’s estimated profit potential. BDS LAUNDRY SYSTEMS CAN PROVIDE ESTIMATED REVENUE PROJECTIONS BEFORE YOU EVER INVEST A PENNY. The bottom line is your profitability! Based on the results of the demographic and competitive analysis, BDS Laundry Systems will provide a detailed, estimated revenue projection report* calculated uniquely for your location before you make any investment in the business. This report will provide you with a snap-shot of estimated sales, utility costs and overhead. It is important to note that these projections are only estimates, and can vary based on a number of factors. Your profitability will be influenced by: •Exterior Maytag signage •The size of the target market •Ample parking •Customer retention rates •Utility costs and overhead •Employing friendly, helpful attendants •Store cleanliness and safety •Hours of operation •Reliability and performance of the equipment •Favorable lease terms •Equipment mix •Ancillary services •Strength and changes in competition •Effective, on-going promotions •Management ability *The figures that will be provided will be estimates only, and there is no assurance you will do as well. You must accept the risk of not doing as well. The figures provided are not a representation, warranty or guaranty by BDS Laundry Systems that you will be profitable. You must rely upon your own ability and your own professional advisors to evaluate the suitability of the location, costs, and associated risks. Clean clothes, like food and shelter, are a basic human need. That’s why Many consider coin laundries to be “recession RESISTANT.” The right mix of equipment is the recipe for success. THE TYPE, AMOUNT AND SIZE OF EQUIPMENT YOU CHOOSE CAN MAKE ALL THE DIFFERENCE. Maximize ROI with right mix of equipment. Choosing the proper mix of equipment for your “Maytag Equipped” Laundry is important. By being “in tune” with market preferences, you can match the equipment mix to the particular needs of users. For example, college students typically want smaller, single-load equipment, while families demand a mix of larger, multi-load machines so they can complete the laundry chore quickly and efficiently. Generally speaking, larger washers are more efficient per pound of laundry washed. Therefore, profit margins are higher on multi-load equipment than traditional top-load washers. Areas with large families require having a higher proportion of large washers. It is also important to have ample dryer capacity. To maximize revenue on busy days, such as weekends, you need to move customers through the store as quickly as possible. With the right mix of single- and multi-load washers, the general rule is there should be one dryer pocket per washer. Carefully selecting the optimal mix of equipment will draw customers to your store, maximize machine “turns” and minimize utility costs. Additional equipment needs In addition to washers and dryers, it is essential that you provide other equipment in your store: •Bill changers •Soap and plastic bag vending machines •Snack and beverage vending machines •Highly efficient water heating systems •Utility bulkheads •Folding tables and seating units •Laundry carts •Other market-specific equipment THE EXPERTS AT BDS LAUNDRY SYSTEMS KNOW WHICH TYPES OF EQUIPMENT WILL WORK BEST FOR YOUR OPERATION. Plan the store layout for customer convenience. THE GOAL IS TO MAXIMIZE PROFIT PER SQUARE FOOT OF FLOOR SPACE. Store layout and design are critical factors in the marketability of your coin laundry. Second only to location, the most important factor contributing to the ultimate success of any coin laundry is the layout and design of the store’s interior. If your store is designed for convenience, it will meet the needs of your customers, and encourage them to come back time after time. Before breaking ground on new construction, or extensively remodeling an existing building, the experts at BDS Laundry Systems can provide you with a thorough and detailed plan that will make the best and most profitable use of floor space for a particular location. The store layout plan will include: •Equipment selection, number and type •Proper amount and placement of chairs and folding tables •Mechanical requirements such as adequate water pressure, supply of hot water, venting, the size of gas lines, location of sewer lines and utility planning •An attractive interior design, including color schemes, flooring options, ceiling fans, television monitors, etc. •Wide aisles and plenty of windows for ambience and security reasons •Optimal placement of bill changers and attendant station •Efficiency and performance enhancements •Smooth and steady workflow for employees, particularly if you offer ancillary services •Adequate parking and proper doorways to make it easy for customers to enter and exit •Appropriate modifications to comply with state and local building, fire and handicapped accessibility codes BDS KNOWS how to maximize your profit potential by designing a laundry with the proper equipment mix, services and layouT. Well-designed mechanicals pay big dividends. An efficient “back room” will save you money year after year. The right mechanical systems increase energy efficiency. A coin laundry store requires the use of significant amounts of natural resources including water, natural gas and electricity. The experts at BDS Laundry Systems have the real-world experience to design systems that maximize the use of these resources. HIGHLY-EFFICIENT WATER HEATING SYSTEM. The water heating system in your equipment room may not be the most glamorous part of your operation, but it is the heart of it. BDS will engineer a water heating system specifically for your store to meet your hot water requirements. The right water heating system can provide efficiency levels as high as 99.8% efficient to make your operation more profitable. DRYER MAKEUP AIR SYSTEM. The experts at BDS Laundry Systems will work with your building contractor to engineer an efficient dryer makeup air system specifically tailored to your location. Properly vented dryers will provide better results for your customers and reduce your operation costs by maximizing efficiency. MONITORING SYSTEM. It is important to keep an eye on your investment, even when you’re not able to make a store visit. New security and monitoring technology allows you to view video surveillance via the Internet, monitor bill changers, protect against floods and more. You can even remotely lock and unlock doors and control lighting from the comfort of your home or office. The “nuts and bolts” of managing utility costs AND PROTECTING YOUR INVESTMENT is where your real competitive advantage exists. Offer “extras” to earn even more. MAXIMIZE YOUR PROFITS BY OFFERING COMPLEMENTARY PRODUCTS AND SERVICES. There’s more to today’s laundry store than just washers and dryers. Let’s face it. No one likes doing laundry. That’s why it’s important to make the experience as enjoyable and efficient as possible. Here are several ways other store owners have cashed in on this captive audience: •Wash/Dry/Fold service •Tanning booths •Car wash •Pet wash •Mailbox rentals •Convenience/grocery store •Video games •ATMs •Children’s play area •Concessions •Coffee bar •Fitness center •Drycleaning •Internet access Commercial accounts A significant opportunity exists in serving commercial accounts — such as restaurants, catering services, health clubs, salons, spas, grocery stores, health care facilities and more. Many store owners provide pickup and delivery services for larger commercial accounts. WHEN DESIGNING YOUR “MAYTAG EQUIPPED” COIN LAUNDRY, CONSIDER INCLUDING AMENITIES THAT ATTRACT A VARIETY OF CUSTOMERS. Accept both coins and credit cards with an advanced payment system. TAKE CONTROL OF YOUR OPERATION WITH THE POWER OF TECHNOLOGY. BDS Laundry Systems offers “smart” solutions to provide total payment flexibility. Research conducted by Experian reveals that many U.S. consumers favor the convenience and flexibility of paying for purchases using a credit card. Approximately 51 percent of U.S. consumers have at least two credit cards and approximately 14 percent have more than 10 credit cards. Credit card/advanced payment systems from BDS Laundry Systems allows laundry owners to accept both coins and credit cards on washers and dryers. The benefits of this revolutionary technology include: PAYMENT CONVENIENCE Machines with an advanced payment system have the ability to accept a credit card, debit card, or check card. Plus, your machines will still have the ability to accept coins as usual. HIGHER PROFITS Laundry customers that pay using a credit card are more likely to use more washers (disperse loads), upgrade to premium cycles and purchase more dry time. Your customers will love the added convenience. 100% WIRELESS The advanced payment system uses wireless communication for instant clearing of credit card transactions through an Internet connection. It’s easy to install on all types of laundry equipment. CREDIT CARD ACCEPTANCE is the future…it allows YOUR CUSTOMERS TO CHOOSE THE PAYMENT OPTION THAT BEST FITS THEIR NEEDS. Add up all of the advantages. FOR THE RIGHT INVESTOR, THE SKY’S THE LIMIT! Maytag and BDS can provide the framework for your new business venture…you’re the ignition. When you’re ready to discuss the advantages of owning and operating a “Maytag Equipped” coin laundry, contact us for a no-obligation consultation. BDS Laundry Systems 2430 Enterprise Drive St. Paul, Minnesota 55120 Phone: 651-688-8000 Toll-Free: 800-688-0020 bdslaundry.com NORTH DAKOTA UPPER MICHIGAN MINNESOTA WISCONSIN SOUTH DAKOTA IOWA ILLINOIS BDS Laundry Systems is the exclusive authorized Maytag Commercial Laundry Distributor serving the counties highlighted in blue. Leaders in laundry equipment. experts in laundry solutions. IMPORTANT INFORMATION You should conduct your own independent research and consult with your own professional advisors before making a decision about starting a coin laundry operation. In making such a decision, you must rely on your own independent examination of the business opportunity, including the risks involved. There is no guaranty of success. Whether your coin laundry operation succeeds will be largely dependent on your ability as a business person. Like any business opportunity, a coin laundry operation is subject to significant risks, including the possible loss of the principal amount invested and additional amounts. Results of coin laundry operations can vary significantly from location to location and from operator to operator. An investment in a coin laundry is not insured by any federal government agency. The business opportunity discussed in this document is not regulated, and has not been recommended by or registered with any federal or state securities commission or other regulatory authority. No federal or state securities commission or other regulatory authority has confirmed the accuracy or determined the adequacy of the information in this document. BDS Laundry Systems is not a registered or licensed investment advisor or broker/dealer. NOTHING CONTAINED IN THIS DOCUMENT AND NO STATEMENT MADE BY ANY REPRESENTATIVE OF BDS LAUNDRY SYSTEMS SHALL BE DEEMED TO BE A REPRESENTATION, WARRANTY OR GUARANTY OF ANY KIND, EXPRESSED OR IMPLIED, BY BDS LAUNDRY SYSTEMS. BDS LAUNDRY SYSTEMS EXPRESSLY DISCLAIMS THE MAKING OF, AND YOU ACKNOWLEDGE THAT YOU HAVE NOT RECEIVED, ANY REPRESENTATION, WARRANTY OR GUARANTY, EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, ANY REPRESENTATION, WARRANTY OR GUARANTY AS TO THE POTENTIAL VOLUME, PROFITS, OR SUCCESS OF THE BUSINESS OPPORTUNITY DISCUSSED IN THIS DOCUMENT. Copyright ©2010 BDS Laundry Systems. All rights reserved. Maytag and the Maytag Repairman Character are registered trademarks of Whirlpool Corporation.
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