College Chapter Guide to Success

College Chapter
Guide to Success
2 AAF college chapter guide to success
Table of Contents
Getting Involved with AAF: What’s in It for You . . . .
4
Gaining Industry Experience
National Student Advertising Competition . . . . . . . . . . 16
Starting Your AAF College Chapter
Student ADDY® Awards . . . . . . . . . . . . . . . . . . . . . . . 16
Eligibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
AAF Student Conference . . . . . . . . . . . . . . . . . . . . . . 17
Chapter Initiation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Chapter Renewal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Winning Awards & Recognition
Chapter Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Alpha Delta Sigma Honor Society . . . . . . . . . . . . . . . . 18
Academic Advisor . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Advertising Hall of Fame Legacy Fund Scholarship . . . 19
Chapter Officers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Most Promising Minority Student . . . . . . . . . . . . . . . . 19
Chapter Meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Membership Dues . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Maintaining a Successful AAF College Chapter
Exploring Job Opportunities & Internships
AAF Job Bank . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Mosaic Career Fairs . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Chapter Leadership . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
AAF/Adweek W. Pendleton Tudor Media Internship . . 20
Chapter Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Vance and Betty Lee Stickell Student Internship . . . . . . . 20
Membership Drives . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Motivating Members . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Chapter Meetings . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Publicity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Fundraising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Planning AAF College Chapter Events & Activities
Speaker Engagements . . . . . . . . . . . . . . . . . . . . . . . . 12
Film and Video Showings . . . . . . . . . . . . . . . . . . . . . . 12
Social Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Seminars and Workshops . . . . . . . . . . . . . . . . . . . . . . 12
Field Trips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Industry Immersion . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Public Service Projects . . . . . . . . . . . . . . . . . . . . . . . . 12
Create a Chapter Newsletter . . . . . . . . . . . . . . . . . . . . 13
Chapter Ad Agency . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Recognizing Others
James S. Fish Aid to Advertising Education Award . . . 23
Distinguished Advertising Educator Award . . . . . . . . . 23
Remaining Active: AAF Beyond Graduation
Ad 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
AAF Club Achievement Awards . . . . . . . . . . . . . . . . . 23
ADDY® Awards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
AAF Silver Medal Awards . . . . . . . . . . . . . . . . . . . . . . 23
Appendix
A Model Constitution for AAF College Chapters . . . . . . 24
Induction Ceremony for Alpha Delta Sigma . . . . . . . . . 26
Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Contact Information
Education Services, American Advertising Federation, 1101 Vermont Avenue NW, Suite 500, Washington, DC 20005
www.aaf.org/education, P: (800) 999-2231, F: (202) 898-0159, [email protected]
Photo Information
Photos courtesy of iStockphoto.com: 11318734/11384106/Christopher Futcher, 12755118/Robert Churchill, 6016331/René Mansi,
10751165/Leontura,12787465/ Robert Churchill, 10566266/Leontura
Photos courtesy of Getty Images: sb10069643c-003/John-Francis Bourke, 77005452/Stockbyte, sb10066016a-009/Thomas Barwick,
stk161277rke/Stockbyte, 200255530-004/Erik Dreyer, 200279406-001/Art Vandalay, sb10065231cb-001/Thomas Barwick, 200446082-009/Commercial Eye
AAF college chapter guide to success 3
Getting Involved with AAF: What’s in It for You
What is the AAF?
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the
“Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association,
representing 40,000 professionals in the advertising industry. It has a national network of 200 ad
clubs located in communities across the country, and has nearly 100 blue-chip corporate members
who are advertisers, agencies and media companies, that comprise of the nation’s leading brands
and corporations. Through its 200-plus college chapters, the AAF provides 7,000 advertising
students with real-world case studies and recruitment connections to corporate America.
Why an AAF College Chapter?
While you probably know the AAF as the sponsor of the National Student Advertising Competition
(NSAC), the AAF’s college chapter program gives you the chance to belong to a professional
organization of students who have a curiosity about the world of advertising and a passionate
desire to join the industry. An AAF college chapter provides you with the opportunity to:
Have Fun
Gain Recognition
• Meet new people, both on and off campus.
• Be recognized for your talent and leadership skills, within
your chapter, across your district and even nationally.
• Share ideas with other students and professionals.
• Develop and exercise your talent.
• Build and demonstrate your leadership skills.
• Enjoy your extracurricular college experience.
• Have access to national recognition through AAF
programs and internships.
• Participate in AAF-sponsored competitions and awards
programs, including the Student ADDY® Awards.
• Pursue activities that build a portfolio and résumé hits.
Network
• Visit advertising-related businesses and the professionals
who work in this exciting industry.
Build Experience and Receive
Professional Advice
• Attend meetings of you local advertising federation to get
a “feel” for the business.
• Connect to advertising professionals.
• Attend the annual AAF Student Conference.
• Receive professional advice on formatting your resumé,
preparing for an interview and conducting yourself at work.
• Attend your district NSAC.
• Find internships.
• Attend the NSAC finals at the AAF National Conference.
• Build credibility for the time when you begin your
job search.
• Participate in Mosaic Career Fairs.
Access to Tools and Resources
• Apply to win academic scholarships and grants.
• Receive discounts to services and products that help you
stay current and successful in the industry.
4 AAF college chapter guide to success
Starting Your AAF College Chapter
Eligibility
A college chapter of the American Advertising Federation
may be formed on the campus of any institution of higher
education offering a sequence of at least two courses in
advertising or in subjects closely related, such as marketing,
promotion or advertising design. The institution of higher
education must be accredited by a recognized accrediting
association. Community, junior colleges, portfolio schools
or other two-year college level schools are eligible. An AAF
chapter must have at least 10 student members who are
currently registered for at least one course for credit within the
institution. Each student member must be in good academic
standing, as defined by the school, college or university.
•A
ll members of the partnership must be listed in all
materials. For example, if three institutions come
together to form one National Student Advertising
Competition, team, all three names of the institutions
must be listed.
Chapter Initiation
To officially become an AAF college chapter, your school must
recruit a minimum of 10 students. Each chapter must submit
the following materials, available at www.aaf.org/education:
• Chapter Membership Application (online)
• List of chapter members (template online)
Additionally, two or more institutions of higher education
in the same district may form a membership partnership.
Guidelines for group membership:
• One form of payment covering all members’ dues (check
or credit card)
• All institutions must be in the same district.
• Copy of your chapter’s constitution (example provided at
the end of this guide)
• An average of 10 students per institution in the
partnership must join. For example, if three institutions
form a partnership, at least 30 students must pay their
dues, but each institution does not have to provide 10
members each to the total count.
• Copy of school’s communication/advertising course catalog
The AAF Board of Directors reviews all materials and once
approved, the chapter will receive an official welcome letter
and membership cards. After initiation, however, chapter
authorization will automatically lapse if the chapter does
not submit required dues and adhere to deadlines. Annual
membership ends August 31.
continued >>
AAF college chapter guide to success 5
>> Starting Your AAF College Chapter (continued)
Chapter Renewal
Chapter Name
All existing AAF chapters must submit renewal materials
online in order to remain active. Each chapter must submit
the following materials, available at www.aaf.org/education:
Each AAF chapter selects a name that gets your chapter
recognized as a professional organization, not a social club,
and incorporates the “American Advertising Federation”
into its name. AAF recommends not using “advertising
club” to avoid confusion with local professional ad clubs.
After selecting a name, list your chapter’s name under
professional societies and organizations. All printed materials
and your chapter’s Web site should include the AAF logo
which can be downloaded at www.aaf.org/education.
• Chapter Membership Application (online, select
“College Chapter Renewal” from drop down menu)
• Updated roster of chapter members (template online)
• One form of payment covering all members’ dues for both
new and returning members (check or credit card)
•U
pdated copy of school’s communication/advertising
course catalog
• Updated copy of your chapter’s constitution (if revised)
Membership Dues
AAF college chapter membership dues are only $55
per student for the school year, September 1–August
31. They are submitted annually, online by the end of
October. If your chapter does not form until the second
semester, membership dues must be received by midFebruary. Advisors do not pay dues and student dues
cannot be transferred.
Each chapter can collect local dues for activities and may
limit participation to those paying dues. Chapters often collect
an additional $5 to $30 per year for these local activities.
The chapter should collect both national and local chapter
dues together, deposit them in the appropriate account and
then send one lump sum payment for just national dues to:
Education Services
American Advertising Federation
1101 Vermont Ave NW, Suite 500
Washington DC 20005
Do not send cash or individual student checks. Failure to
pay membership dues will be cause to review the charter,
with possible revocation.
Academic Advisor
Each AAF chapter appoints an academic advisor from the
institution’s faculty. This individual will be your chapter’s
point of contact with the national office and will receive all
AAF mailings. The academic advisor has no voting rights
in chapter affairs but will assist in planning the chapter’s
activities. Also, the advisor may represent the chapter at
any national academic committee meeting and AAF district
or national conference.
As an option, a professional advisor can also be selected
to serve as a liaison between your campus and the
professional advertising community and can help locate and
contact speakers, organize workshops, support industry
immersion and help provide funding for scholarships
and NSAC campaign production costs. Local businesses
and professional AAF ad clubs are usually eager to assist
student chapters, but you must exercise some initiative
in establishing and maintaining a productive relationship.
Keep in mind, however, you may not solicit NSAC creative
or strategic assistance from this professional.
Chapter Officers
Each chapter must elect officers and appoint committees to
conduct local business. Usually, you will need a president,
vice president, secretary, treasurer and public relations officer.
Chapter Meetings
Each chapter will hold at least one official meeting each
year and it must be designated the annual meeting for the
purpose of electing officers and approving an academic
advisor. Additional meetings will be determined by the
chapter’s objectives and planned activities.
6 AAF college chapter guide to success
“Innovation
distinguishes
between a
leader and
a follower.”
Steve Jobs
Co-Founder & Ceo, Apple
AAF college chapter guide to success 7
“The pursuit of
excellence is less
profitable than the
pursuit of bigness,
but it can be more
satisfying.”
David Ogilvy
Founder & Ceo, Ogilvy & Mather worldwide
Aaf Advertising Hall of Fame® Member
8 AAF college chapter guide to success
Maintaining a Successful AAF College Chapter
Chapter Leadership
Elect officers during your annual meeting as mentioned
previously. This way elected officers will serve a one-year
term, starting in the middle of one school year and ending
in the middle of the next to ensure your chapter’s stability
and longevity. The chapter president is responsible for
maintaining an active program locally. Other officer positions
to be elected are vice president, treasurer, secretary and
public relations officer. However, additional positions can
also be created to fit the needs of the chapter. Chapter
officers should also keep records of chapter activities to
pass down to the next officer class.
Chapter committees may also be formed to lead chapter
activities based on the size of your chapter. Some common
committees include finance/fundraising, social, programs,
seminars, membership, newsletter and Web site. The
chapter president should identify each committee chair
unless an officer has been designated.
Chapter Objectives
Envision your chapter 1–2 years from now and develop
both short- and long-term goals that will bring that vision
to life. A successful chapter is a goal-oriented one. Goals
should address how your chapter will build membership,
raise money and develop special programs, activities and
education opportunities that deliver the benefits of AAF
membership. Review the section “AAF Chapter: What’s in
It for You” as you create your chapter’s goals.
Membership Drives
Determine a target market to boost memberships
effectively—just as if you were planning an advertising
campaign. The best prospects are students in related
disciplines such as advertising, journalism, public relations,
commercial art or design, business, broadcasting and mass
communications.
After you have determined your prospects, develop a plan
for reaching them. Consider these ideas:
• Ads in the campus newspaper
• Commercials on campus radio/TV
• Social networking (Facebook, Twitter, YouTube, LinkedIn)
• Flyers and posters
• Class announcements
• E-mail broadcasts
• Chapter Web site
• Exhibits at career fairs and other such events
• AAF branded items such as cups, caps and sweatshirts
• Personal contact
Expand your AAF chapter and get rewarded for your
efforts! The AAF National office runs two student chapter
membership contests—largest chapter and greatest
membership growth. Each winning chapter will designate a
member to receive a complimentary trip to the AAF National
Conference.
Motivating Members
Maintain the excitement and enthusiasm of your chapter
members using the following motivation factors:
• Create ownership. Host a chapter meeting whereby
members work with the officers to create chapter
objectives and develop strategies to reach those
objectives. Emphasize to them that the success of the
chapter depends upon their contributions.
• Build two-way communication. Ensure that all members
of the chapter are heard. Develop different ways (i.e.
newsletter, Web site, Facebook) in which officers can
update members about ongoing chapter activities, news
and industry trends. Also, develop communication tools
where chapter members can speak to officers other
than at meetings; for example, e-mailing, blogging, or
Twittering.
• Keep them involved. Gauge the interests of your chapter
members and organize chapter activities around them.
Schedule activities based upon members’ availability and
other major school functions.
• Offer rewards and recognition. Emphasize the professional
recognition AAF members receive from participating in the
National Student Advertising Competition. Also, reward
members for demonstrating good stewardship with AAF
branded products or certificates. Another opportunity for
recognition is nominating senior members for induction
into Alpha Delta Sigma (ADS), the national honor society
sponsored by AAF (see criteria on page 18).
• Public service announcements
continued >>
AAF college chapter guide to success 9
>> Maintaining a Successful AAF College Chapter (continued)
Chapter Meetings
Publicity
All chapter meetings should adhere to the following rules:
Broadcast your AAF chapter through other media channels
(i.e. campus newspaper, local radio or TV stations, email
blasts). Also, interact with professional AAF clubs and
federations in your city and develop opportunities where
students can connect with advertising professionals.
• Be Consistent. Hold meetings at the same time and on
the same day as often as possible.
• Stay Focused. Create an agenda where old and new
business precedes any scheduled programming.
• Be Efficient. Try not to exceed an hour and a half as
individuals’ attention spans wane after that timeframe.
Social Media
Hold an officers and academic adviser meeting in late
summer prior to the start of the school year. This early
meeting allows you to get the chapter organized and ready
to welcome members.
Create accounts with social networks such as Facebook,
LinkedIn and Twitter. Each tool targets a different audience,
so tailor how you utilize each on to maximize its benefits.
Each AAF chapter holds at least one official meeting during
the school year. The main objectives of this annual meeting
are to elect officers and to approve chapter adviser(s).
Schedule it at mid-point of your institution’s academic year
(between December and March). This way elected officers
will serve a one-year term, starting in the middle of one
school year and ending in the middle of the next to ensure
your chapter’s stability and longevity.
Fundraising
Chapters located within one of fifteen districts may choose
to hold a joint meeting when necessary but preferably at
their AAF district’s meeting. Visit the AAF Web site to see
which district your chapter resides.
10 AAF college chapter guide to success
Networking with influential guest speakers, throwing
regular club socials, printing four-color NSAC plans books
and distributing a campus-wide newsletter are all exciting
prospects for AAF college chapters, but they can also
be expensive. With the following fundraising ideas, and
perhaps a few of your own, your team can gain the resources
necessary to take full advantage of the opportunities the
AAF provides to its college chapters.
University-Based Funding
Petition Student Government. Solicit donations from
the university by petitioning student government or other
donating bodies at your school. The student government’s
purpose is to fund proposals from student groups that
request additional money for purposes that expand and
enhance the university’s mission, goals and image. Be sure
to research how to write a proper bill for submission, the
procedure it must go through and how much money your
club can realistically expect to receive.
Volunteering Time for a Donation. Build a relationship with
your college and its departments. Many student unions
rent space to outside vendors who need student group
sponsors. The fees paid to the sponsoring group are often
very profitable. Some colleges pursue alumni contributions
through telephone solicitation programs; chapters can
exchange their time soliciting donations for a flat-rate cash
donation from the program.
Request for Proposals. Periodically, universities send out
requests for proposals (RFPs) for funding, often related to
replacing old equipment such as computers, printers and
projection equipment as these items relate to student needs
(e.g., computer labs, etc.). A typical grant can be as much
as $30,000.
Grants. Most universities have a research/grant office that
has access to many public and private grant opportunities
that can be made available to faculty who may wish to write
a grant proposal. Your chapter may find that it meets the
requirements of certain in-state and out-of-state grants.
Researching these grants and writing a grant proposal takes
time, but it is well worth the effort. See your faculty adviser
for advice before pursuing grants.
External Funding
Start a Service. Establish a part-time, flyer-posting service
to serve your campus and neighboring commercial areas;
this is both easy and profitable. A semester of planning
can produce a more organized service with consistent
profitability from year to year.
Sponsorship. A sponsorship is potentially the most lucrative
means of funding your chapter and can work in several ways.
It involves approaching a business organization and asking
them to underwrite the activities of your club upon whatever
terms both parties agree. Consider forming a relationship
with local corporations, local “sister” ad agencies, your local
AAF professional club and private individuals.
Relationship Building. Start a relationship with your
local professional AAF ad club to determine if anyone has
connections to a printer or establish a good relationship
with your local printing company, for instance. You may
come across someone who will print your NSAC plans
books pro bono. Be creative. Try not to rely on old
standards like bake sales and car washes to raise money.
But if you do, try new ideas to make them unique. For
example, if you are planning a bake sale, do not let the
members bake the goods. Visit local bakeries and ask
them to donate a specialty with all the advertising they
want around the display.
Rotation Work. Rotation work is an alternative to the
labor-for-wages approach. Make an arrangement with
an organization, which makes the club the employee.
Each member of the club works on a rotating basis. For
example, your club might work at athletic events on pre
and postproduction work such as chair arrangement and
cleanup. Advertising research companies need people to
staff their phones and conduct street intercept surveys.
Interdisciplinary Cooperation
Having students with varied majors can lead to additional
sources of funding. Chapter members may be able to ask
multiple departments to support club activities. In addition,
this provides cross-promotional advantages and access to
AAF college chapter guide to success 11
Planning AAF College Chapter Events & Activities
wider audiences and potential supporters.
Speaker Engagements
Professional speakers can be a great educational asset
to your chapter. The AAF Speakers Directory (www.aaf.
org/speakers) provides an up-to-date listing of available
professional speakers. Also talk to faculty and friends for
recommendations. However, research speakers before
committing to an engagement as not everyone is a great
public speaker. Here are some helpful hints in setting up a
speaker’s engagement:
• State who you are and what you are asking of the speaker
• Give the speaker an idea of the expected attendance and
the audience profile
• Suggest what you think the chapter would find interesting
and helpful
• Provide a number of possible speaking dates
• Exchange contact information, including mailing address,
phone number and email
• Send directions to the meeting and parking information
• Ask for a copy of the speaker’s biography to distribute to
chapter members
• Send a thank you note and AAF branded items to the
speaker afterwards
• Prepare speaker evaluations for members to complete
and keep a copy of the feedback for future reference
Film and Video Showings
Film and video nights are excellent alternatives to speaking
engagements. Possible resources include adviser, faculty,
school or professional libraries. DVDs and videotapes of
NSAC-winning presentations are available through AAF’s
Education Services department. Order these through our
Web site www.aaf.org/nsac.
To find other films, contact the Advertising Educational
Foundation at (212) 986-8060, and remember to check
your library’s video collection. You may be surprised to find
several interesting advertising-related selections.
Social Events
Social events are fun and essential to building chapter
unity. A minimum of two social events per semester is
recommended. The first is motivational for the upcoming
term, and the second is a show of gratitude for the hard
work provided during the previous three months.
12 AAF college chapter guide to success
Seminars and Workshops
Conduct workshops or seminars that help members
sharpen professional skills or update them on the
advertising industry. Gauge the interests of your members
and consult with your faculty adviser to determine relevant
topics. Some topic suggestions include:
• Integrated Marketing Communications
• Social Media
• Branding Yourself
• Diversity in Advertising
• Advertising Ethics
• Résumé, Interviewing and Job Search Strategies
• Graduate Opportunities in Advertising and Related Fields
Field Trips
Organize field trips to provide another educational
opportunity for your members. Some suggestions for trips
include agency tours, media tours (newspaper, outdoor or
broadcast), tours of radio or TV production facilities, retail
advertising departments or professional ad club meetings.
When making arrangements, suggest what you would like to
gain from a tour. For example, you may want to point out that
you have just reviewed a television commercial production
and you would like to see the character generator in action.
Industry Immersion
A more concentrated form of touring can be arranged through
industry immersion. Through industry immersion, chapter
members spend the working day with advertising professionals,
observing the professionals’ activities and getting a taste of
“the real world.” Students should try to connect with
professionals in their particular areas of interest.
Public Service Projects
Many agencies and organizations in the nonprofit sector
need marketing, advertising and other promotional aids.
Preparing a campaign or performing some other service
enhances the professional image of your chapter. It shows
the local community the expertise of your members, gives
your members opportunities to build portfolios and provides
needed practical experience you can’t always get in the
classroom.
Create a Chapter eNewsletter
Circulating an electronic newsletter provides a valuable
communication link among members, your university and
the AAF. It can also be a great public relations tool if
distributed to administrators and officers of professional AAF
clubs and school alumni. Be sure to include the AAF logo.
When developing your newsletter’s content, consider
editorial style, regular features, columns, announcements
of upcoming meetings and photography. Some popular
subjects include:
• Chapter News
• Career Advice
• Market Trends
• Profiles of Successful AAF Alums
• Local Advertising Events
• Highlights About Recent AAF Activities
When developing your newsletter’s budget and distribution,
consider 1) how often you should publish; 2) deadlines for
copy, photos, etc.; 3) whether you will need to sell advertising to
defray costs or if your department or school will absorb the cost;
4) whether to set subscription rates or make it a free
publication; and 5) how you will distribute the publication.
Chapter Ad Agency
Include the advertising agency director in your slate of
officers for the coming year. The agency director should
recruit staff through announcements, posters, leads or
phone calls. Junior- and senior-level advertising majors
who have had advertising classes and perhaps related
work experience are best, but remember that key people
(even agency heads) can be from marketing, business,
journalism or other majors as long as they are student
chapter members.
Recruit photographers, designers, illustrators, models and
researchers. Use job folders with tracking sheets for hours
worked on the job, billing and invoicing forms, a bank or
student account to promptly handle student wages and
payables and an organized file of records. Be sure to review
state and university regulations, especially on taxes.
Research agency billing procedures. Paying students for their
efforts should be a first priority out of earnings, unless members
decide to work toward other priorities such as equipment
and supplies.
Campus and small-business clients are usually willing to hire
a student advertising agency due to lower marketing budgets.
For example, the university bookstore, student government,
or the local campus coffee shop. However, they do not
want poor quality for lower rates. Develop a professional
atmosphere, analyze, revise, improve and always have your
work critiqued by an experienced professional. Be prepared
to listen, learn and make changes.
Establish your own ad agency. The hands-on involvement
with real advertising could be the key to getting your first
advertising job.
AAF college chapter guide to success 13
“Curiosity about life
in all of its aspects,
I think, is still the
secret of great
creative people.”
Leo Burnett
Founder, Leo Burnett Company
Aaf Advertising Hall of Fame® Member
14 AAF college chapter guide to success
AAF college chapter guide to success 15
Gaining Industry Experience
National Student
Advertising Competition
Are you already headed toward a career in advertising?
Planning a career in a business that uses advertising in its
marketing mix? Interested in sampling a realistic ad-world
experience? Or are you simply curious about advertising and
are willing to work hard on a project while finding out if it’s
what you’d like to do? Then the National Student Advertising
Competition (NSAC) is for you!
The NSAC is the premier student advertising competition
and the core activity of many AAF student chapters. Since
1973, the NSAC has provided students with an intense,
hands-on advertising experience.
More than 150,000 AAF student members have competed
in the NSAC. Sponsors have included industry leaders
such as Coca-Cola, Burger King, Levi Strauss, Kellogg
Corporation, American Airlines, Visa/USA, DaimlerChrysler, Bank of America, Toyota, VISIT FLORIDA, Yahoo!,
AOL, The Century Council, State Farm and JCPenney.
How It Works. Each fall, the AAF publishes a case study
that outlines the history of the client’s product and its
current marketing situation. The case studies reflect a real
market situation.
Your student team then forms your own advertising agency
to research the product and its competition. Your team
must identify potential problem areas, devise an advertising/
marketing communication campaign and produce written
plans books that address media, budget, creative, promotion
and evaluation issues. After the plans books are scored by
the judges, each team is given a chance to “pitch” the client
through a 20-minute oral presentation.
The Competition Structure. The AAF is divided into 15
districts, each containing one to five states. Each district
holds its own competition in the spring, and the winning
team advances to the national finals that are held in June at
the annual AAF National Conference. Each district appoints
its own coordinator, a local business professional, to handle
all details of the local competition. Judging is conducted
by professionals in the communications industry. Judges at
the national level are also selected from the client and its
advertising agencies and partners.
The competition is governed by the Education Services
department and the AAF National Education Executive
Committee, a group of advertising educators and practitioners
from across the country who oversee the policies and procedures
16 AAF college chapter guide to success
of the competitions. These members ensure that there is a
level playing field and that the competition demonstrates the
highest academic and professional standards.
The Track Record. Throughout the years, students, faculty
and professionals alike have called the NSAC a tremendous
success. Numerous students attribute getting that critical
first job to their NSAC experience. Time and time again,
sponsors are overwhelmed by the impressive student work
and talent. Industry insiders know that the NSAC is the
ideal place to recruit new employees, and they traditionally
send human resources representatives to both district and
national competitions.
Practical Experience. In the end, only one team is named
the NSAC champion, but students who participate sharpen
their talents and gain real-world experience that will give
them an edge in the hiring process. You will walk away with
materials for your portfolio, substance for your résumé,
credibility for job interviews and new friends.
Most of all, you will have an exciting experience that will launch
you into a bright future in the advertising business. Complete
and regularly updated information is available on our Web site:
www.aaf.org/nsac.
NSAC Resources. Order the NSAC-winning team’s video
and plans book for a look of what it takes to win. We
have past competition plans books and videos for sale at
www.aaf.org/nsac.
Student ADDY® Awards
The ADDY Awards are the advertising industry’s largest
and most representative competition, recognizing creative
excellence and the very best advertising worldwide. Sponsored
by the AAF in conjunction with Ad 2, Young Professionals
in Advertising, the ADDY Awards represent the true creative
spirit of advertising by recognizing all forms of advertising.
This is a chance for you to show your creative chops.
Eligibility. An applicant will be considered for an award if
he or she meets the following criteria:
• Applicants must be enrolled full- or part-time at an
accredited U.S. educational institution.
• Work may be developed specifically for this competition or
submitted from previous projects or competitions.
• Work developed for paying clients will not be accepted
with the exception of work created by clubs as fundraisers or work created for student publications.
•W
ork must be created while entrant is a student not
employed in the advertising industry. Student interns
are eligible.
Student Autoforwarding. Work that wins a gold ADDY
will progress from local to district and finally to national
competition with no additional fees to clubs or students.
Silver ADDY winners may choose to forward work at their
cost with a suggested fee of $20 per tier.
See the Student ADDYs section of the AAF Web site at
www.addycompetition.org for a full list of awards categories.
On day one, the welcome reception enables conference
participants to meet and network with one another,
conference panelists and speakers, as well as members
of the AAF National Academic Committee. On day two of
the conference, participants will have multiple opportunities
to interact with some of the ad industry’s foremost leaders
during various panel discussions and workshops, in
addition to learning about what it takes to build a successful
career in advertising. Previous panelists and speakers have
addressed the following topics:
Panels cover a wide range of topics, including:
• Where Are They Now—Past NSACers
Insight/Interaction: AAF Student
Conference on Advertising
Insight/Interaction is a two-day conference where students
can learn about the field of advertising, discover what
trends are developing in the industry and get a jumpstart on
their career by networking with knowledgeable advertising
professionals.
• How to Organize a Successful AAF College Chapter
• Innovative Classroom and Chapter Projects
• Diversity in Advertising Education
• Managing Professional Relationships
• Today’s Advertising Industry: Client, Agency
and Media Perspectives
AAF college chapter guide to success 17
Winning Awards & Recognition
Alpha Delta Sigma Honor Society
Alpha Delta Sigma (ADS) is the national honor society
sponsored by the AAF that recognizes and encourages
scholastic achievement in advertising studies. The history of
the organization dates back to 1913, when the fraternity
was founded on the campus of the University of Missouri. In
1969 ADS merged with Gamma Alpha Chi, which was a
similar organization for women. ADS merged with the
American Advertising Federation in 1973. It is the only
national, professional advertising honor society in American
higher education.
Each year, hundreds of students from AAF college chapters
are nominated for induction into Alpha Delta Sigma.
Nominations are based only on consideration of scholarship
and merit and are made once a year by AAF college chapter
advisors. If you have the grades, you are a senior and you
are a member of the AAF, then you’ve got the membership!
18 AAF college chapter guide to success
Eligibility. A nominee will be considered for the society if he
or she meets the following criteria:
•N
ominees must be a dues-paid member of an AAF
college chapter.
•N
ominees must have achieved senior status on or before
the nomination due date and have completed at least two
senior- or junior-level advertising courses.
•N
ominees must have a minimum GPA of 3.25 (on 4.0
scale) overall AND in all advertising or related studies.
• Juniors
can apply as long as they have achieved senior
status by second semester
Graduate students must also be members of an AAF chapter
and have completed at least two-thirds of their graduatelevel coursework with a minimum GPA of 3.6 (on 4.0 scale).
All December graduates should be nominated in the spring
semester before graduation. Nominations are submitted
online by advisors, no later than the end of February.
Things You Should Know About ADS
• Has made significant contributions to his or her community.
• The AAF board of directors is the authority of the society.
The chair of the national academic committee of the AAF
will be the chief officer and the AAF National Education
Executive Committee will be the governing body of the
society.
• Maintains a cumulative GPA of at least 3.25 on a 4.0 scale.
• The governing body of the society will meet once
annually at the discretion of the chair of the national
academic committee of the AAF.
• The national office of the Alpha Delta Sigma Honor
Society shall be permanently located at the
headquarters of the AAF.
• A majority vote of the AAF National Education Executive
Committee is necessary to pass an amendment or bylaw,
and all such actions are subject to review by the AAF board
of directors.
• ADS was adopted by the AAF National Education
Executive Committee in July 1982 and amended in
August 1984, August 1985, August 1988 and July 1997.
Advertising Hall of Fame
Legacy Fund Scholarship
The Advertising Hall of Fame, the highest award bestowed in
the advertising industry, celebrates the extraordinary men and
women who have made significant contributions to advertising
and society. These legends raised the standards and level of
professionalism in the industry, while inspiring and mentoring
future generations. The Advertising Hall of Fame Legacy
Fund Scholarship was established to reflect the high ideals
of the Hall of Fame and encourage future advertising leaders.
Candidates will be evaluated on their academic achievements
and their significant volunteer efforts within the community.
The scholarship provides financial assistance to an
undergraduate student in their junior year who demonstrates
a strong desire to pursue a career in the advertising industry.
Scholarship amount is $2,000 paid in one installment.
The scholarship must be used for undergraduate studies to
include tuition, books and fees. The number of scholarships
awarded annually will vary based on corporate participation.
Eligibility. An applicant will be considered for a scholarship
if he or she meets the following criteria:
• Is an undergraduate student in their junior year pursuing
a career in the field of advertising.
• Is a citizen or permanent resident of the United States.
To learn more about the Advertising Hall of Fame and its
members, please visit www.advertisinghalloffame.org. For
questions regarding the Advertising Hall of Fame Legacy Fund
Scholarship, please contact the AAF at (800) 999-2231.
Most Promising Minority Students
This is the premier national advertising industry awards
program, which recognizes and promotes hiring outstanding
minority AAF student members. Minority students who
show desire and promise in the advertising industry have
unique access to leading executives and former MPMS
program graduates who are paving the way for a new
generation of stars.
How It Works. Finalists and honor roll members are selected
from eligible candidates based on academic standing,
demonstrated interest in advertising and leadership qualities.
Finalists are awarded an all-expense paid trip to New York City
for a three-day event that includes networking with advertising
professionals, industry immersion and opportunities to meet
with industry recruiters.
AAF college chapter advisors can submit a maximum of
three nominations, which are due to AAF headquarters in
mid-October. The nomination form can be downloaded
from www.aaf.org/mpms.
Eligibility. An applicant will be considered for an award if
he or she meets the following criteria:
• Nominees must be U.S. citizens of African, Hispanic,
Native American, Asian or Pacific Island descent.
• Nominees must have a minimum cumulative GPA of
3.20 AND a minimum GPA of 3.20 in their major (based
on a 4.0 scale).
• Nominees must be undergraduates who will graduate in
this calendar year.
• Nominees must be nominated through an AAF-affiliated
college chapter by an AAF appointed adviser, AAF local ad
club, invited college/university or senior-level advertising
professional who is an AAF corporate member.
• Nominees must be fully committed to attend all facets of
the Most Promising Minority Students Program.
• Demonstrates outstanding leadership skills.
AAF college chapter guide to success 19
Exploring Job Opportunities & Internships
AAF Job Bank
Are you looking for your first advertising job or internship?
The AAF Job Bank has hundreds of active advertising
and communications jobs and internships from over 800
registered employers.
With the AAF Job Bank you can post your résumé for free
and make it available to hundreds of employers searching
for the right candidate. Set up your free account by going to
jobs.aaf.org and clicking on the Job Seeker link.
Mosaic Career Fairs
AAF was asked to develop a program that would assist
corporate members with hiring minority students in their
geographical regions—and so the first Mosaic Career Fair was
held in April 2004. While minority students are the central
target of this program, all college students, recent college
graduates and graduate students are welcome to participate.
Mosaic Career Fairs are held each spring. Each career
fair features a Recruiters Expo as well as professional
development workshops and panel discussions. Depending
on the sponsor, some participants are also given the option
of having their resumé and/or portfolio critiqued by industry
professionals. Past sponsors of the Mosaic Career Fairs
include USA TODAY, the Walt Disney Company, Leo Burnett
USA, and Draftfcb. Fairs have been held in Washington, D.C.,
Anaheim, Calif., Chicago, Ill., New York, NY and Atlanta, Ga.
For more details on upcoming career fairs, please visit the
AAF Web site at www.aaf.org/mosaicfair.
AAF/Adweek W. Pendleton Tudor
Media Internship Program
This internship was established to honor the contributions of
W. Pendleton Tudor, the retired Adweek chairman. Pen
Tudor is a magazine innovator with a lifelong commitment
to advertising and to student growth.
How It Works. Each year, one AAF student member who shows
promise and a desire to gain media experience is selected for a
10-week summer internship at Adweek headquarters in New
York. The intern is provided with a $4,500 stipend to cover
transportation costs, food, lodging and living expenses. AAF
college chapter advisors can submit two nominations each.
Nominees must complete the required sections of the
nomination form, which includes submission of an essay
20 AAF college chapter guide to success
or rewrite of an ad as described in the nomination form.
Nominations are due in the spring semester.
Eligibility. An applicant will be considered for the program
if he or she meets the following criteria:
•N
ominees must be dues-paid members of an AAF
college chapter and in good standing.
•N
ominees must be undergraduates with at least junior
standing before the internship begins.
• Nominees must be returning to college for the fall term.
Vance and Betty Lee Stickell
Student Internship Program
Established in 1989, these internships honor the late
executive vice president of marketing for the Los Angeles
Times and his wife. His contributions led the paper to
national prominence while creating innovations that had a
lasting impact in the advertising community. Mrs. Stickell
played an instrumental role in expanding this program since
its establishment in 1989. The program is intended to raise
awareness and understanding of advertising processes and
business ethics among future advertising professionals.
How It Works. Faculty advisors of college chapters are
encouraged to nominate their most outstanding student
who will be returning to school in the fall to be selected as an
AAF Stickell intern. Host companies include top-tier media
companies, advertisers, ad agencies and service providers.
Eligibility. An applicant will be considered for the program
if he or she meets the following criteria:
• Student must be nominated by his/her AAF chapter adviser.
• Nominees must be dues-paid members of an AAF
college chapter and in good standing.
• Nominees must be undergraduates with at least junior
standing before the internship begins.
• Nominees must be returning to college for the fall term.
For more information contact:
John H. Murphy
Department of Advertising
The University of Texas at Austin
Austin, TX 78712-1092
P: (512) 471-1101
[email protected]
“Brilliant ideas
are one thing.
Making them real
is another.”
Tara Comonte
Cfo & Coo, Worldwide Mediabrands
Aaf Advertising Hall Of Achievement® Member
AAF college chapter guide to success 21
“To succeed,
one must be
creative and
persistent.”
John H. Johnson
Founder & Publisher, Ebony and Jet Magazines
Aaf Advertising Hall of Fame® Member
22 AAF college chapter guide to success
Recognizing Others
Distinguished Advertising
Educator Award
James S. Fish Aid to Advertising
Education Award
The Distinguished Advertising Educator Award is given
annually to one full-time professor who has made a significant
contribution to advertising education. Nominations are
accepted from individuals only, not organizations. Download
nominations forms at www.aaf.org/college by late March.
The James S. Fish Aid to Advertising Education Award is
given to a professional or to an education administrator for
outstanding support of your college chapter. This is your
chance to thank the speakers, professional volunteers
and mentors who help your chapter during the year.
Nominations must be made by a dues-paid AAF chapter
and should include a brief statement indicating why the
nominee deserves the award. The etched-glass award
can be ordered for $50 plus $5 for shipping. To place an
order, send an e-mail request to [email protected] Orders
should be placed at least 30 days before the intended
presentation date.
Eligibility. An educator will be considered for the award if
he or she meets the following criteria:
• Teaching excellence and student advisement:
10 or more years experience of outstanding teaching and
counseling or advising of students. Role model.
• Scholarly research, publications and/or
professional experience.
• Participation in advertising organizations, the industry,
academia and community.
Remaining Active: AAF Beyond Graduation
Ad 2
AAF Silver Medal Awards
Continue your involvement as a member of one of our
hundreds of AAF professional advertising clubs or federations,
or as a member of Ad 2, a local advertising federation whose
members are 32 and younger.
The AAF’s Silver Medal Award Program was established
in 1959 to recognize men and women who have made
outstanding contributions to advertising and who have
been active in furthering the industry’s standards, creative
excellence and responsibility in areas of social concern.
Annually, AAF member clubs bestow this honor upon
outstanding members of the local advertising community.
Ad 2 clubs give young professionals a chance to interact
with their peers, and they help to bridge the gap between
college graduation and entry into the professional world by
providing professional development and public service
programs. Ad 2 has over 1,000 members and boasts 25
clubs nationwide. Ad 2 is especially committed to public
service, and each year, local chapters select a client,
research the client’s needs and create a complete
marketing plan. Then, these campaigns compete in a PSA
competition at the AAF National Conference. Visit
www.ad2.org for more information.
ADDY® Awards
Sponsored by the AAF, the ADDY Awards honor excellence
in advertising and cultivate the highest creative standards
in the industry. The competition begins at the local level
with the 210 AAF member clubs nationwide from which
local winners proceed to 14 regional competitions, and
those winners proceed to the national finals.
AAF Club Achievement Awards
The AAF Club Achievement Awards honor top clubs in eight
categories: advertising education, communications, diversity,
government relations, club management, membership,
programs and public service. Additionally, a “club of the
year” is chosen in each division.
AAF college chapter guide to success 23
AAF College Chapter Model Constitution
Article I–Name
Section 1: T
his organization shall be known as ______________________________ and shall be affiliated with the Academic Division of the
AMERICAN ADVERTISING FEDERATION (AAF) and District [number] of the AAF.
Article II–Purposes
Section 1: The purposes of this AAF college chapter shall be (l) to provide and promote a better understanding of the functions of advertising
and of its values; (2) to stimulate and encourage advertising professionalism through advertising education; (3) to apply the skills,
creativity and energy of advertising to help solve social problems; (4) to develop the individual abilities of its members; and (5) to
promote fellowship and free exchange of ideas.
Article III–Membership
Section 1: M
embership shall be open to students currently registered for at least one course for credit, within the institution, exclusive of any
“incomplete” or “makeup” course. The student shall be in good academic standing as defined by the school, college or university.
Section 2: Application for membership must be in writing and accompanied by a check for the annual dues.
Section 3: After approval, each applicant shall be notified of acceptance for membership by a letter, signed by the chapter president and
the chapter’s academic adviser.
Article IV–Finances
Section 1: M
embership dues shall be $ ______________ a year, payable in advance, which shall include the affiliation fee of $ _______________
per year in the AMERICAN ADVERTISING FEDERATION.
Section 2: Any member of the chapter whose dues have been in arrears for one quarter shall be so notified by the treasurer, citing the
provision of this section. If such arrears are not paid within 30 days after such notification, the delinquent member shall be notified
again and granted 30 days grace. At the end of this period, if dues remain unpaid, his or her membership shall be forfeited. Only
members whose dues are paid shall be entitled to vote at chapter elections.
Article V–Board of Directors
Section 1: The management of the affairs of this chapter shall be vested in the board of directors.
Section 2: The board of directors shall include the following elected officers: president, first vice president, second vice president, recording
secretary, corresponding secretary and treasurer.
Section 3: A schedule of regular meetings of the board of directors shall be set up by the board within 30 days after the beginning of the
academic year. Special meetings may be called by the president. Notice must be given five days in advance of the meeting.
Section 4: All actions of the board of directors shall be subject to reversal by the chapter by a two-thirds vote of those present, if
a quorum.
Section 5: In the case of the death or resignation of any officer or director, the board of directors shall elect a successor, who shall take office
immediately and serve until the next annual election.
Article VI–Duties of Officers and Directors
Section 1: T
he president shall be the chief executive officer of the chapter and of the board of directors and shall preside over all meetings
of the chapter and the board of directors. The president shall appoint all committee chairpersons, and such appointments are
subject to the approval of the board of directors. The president and the treasurer shall sign all written contracts and obligations of
the chapter, which must have prior approval of the board of directors to be legal and binding.
Section 2: The first vice president shall be vested with all the powers and shall perform all the duties of the president in the absence of the latter.
Section 3: The second vice president shall be vested with all the powers and shall perform all the duties of the first vice president in the
absence or disability of the latter.
Section 4: The recording secretary shall keep a true and accurate record of all proceedings of the chapter and send out all notices. Under
the direction of the president, the corresponding secretary shall have charge of the clerical work of the chapter.
24 AAF college chapter guide to success
Section 5: The treasurer shall receive and deposit in the name of the chapter, in a bank or trust company, all money; issue receipts; make all
authorized disbursement; and at each annual meeting render an itemized statement, certified by an auditing committee.
Section 6: T
he board of directors shall have charge of the general management of the chapter; hear all grievances; authorize and audit all
expenditures and approve all appointments.
Section 7: T
he president or a student alternate shall represent the organization at the annual conference of the AMERICAN ADVERTISING
FEDERATION, District [number]. In the event of the president’s inability to attend, the alternate shall be selected by the board
of directors.
Article VII–Committees
Section 1: The president may appoint such committees as necessary to conduct chapter business. No committee shall have the authority
to commit the chapter on matters of policy or to create financial obligations. All committee plans and actions shall be subject to
the approval of the board of directors.
Article VIII–Meetings
Section 1: The annual meeting of the chapter, for the purpose of election and installation of officers and other general business, shall be held
in the fall of each year. Written notice of same shall be sent to each member at least two weeks prior. The date, hour and place
of meeting, as determined by the board of directors, must be included in the notice.
Section 2: Regular meetings may be held at such times and places as the board of directors may determine.
Section 3: Special meetings may be called by the president, by the board of directors or by written request by any five (5) members in good
standing, provided all members are notified in writing of time, place and purpose of meeting.
Article IX–Quorum
Section 1: Twenty-five percent of the active members shall constitute a quorum for the transaction of business at any meeting of
the chapter.
Section 2: One-third of the board of directors shall constitute its quorum for the transaction of business.
Section 3: A simple majority of any committee shall constitute its quorum.
Article X–Elections
Section 1: Elections shall be held at the annual meeting and shall be by secret ballot. Only members in good standing (dues paid) shall be
nominated for office or be allowed to vote.
Section 2: A majority vote is required to elect officers. A plurality vote is required to elect directors. In the case of a tie vote for the board of
directors, the election shall be decided by lot.
Article XI–Adoption of Bylaws
Section 1: T
his constitution and bylaws shall become the constitution and bylaws of the AAF college chapter of _______________________
____________________________________________ by a two-thirds vote of the members present, if a quorum, at any regular or
special meeting, providing members have been given written notice at least one week in advance.
Article XII–Parliamentary Authority
Section 1: Robert’s Rules of Order, Revised, shall be the authority of this chapter in all matters not covered by these bylaws.
Article XIII–Amendments
Section 1: The constitution and bylaws of the chapter may be amended at any regular meeting of the chapter by a two-thirds vote of the
members present at the meeting. A quorum must be present.
AAF college chapter guide to success 25
Induction Ceremony for Alpha Delta Sigma
Honor Society
(For optional use by AAF college chapters)
The students to be inducted shall be called to stand before the assembly. The president of ADS, or
the faculty adviser shall read the following before awarding the membership certificates:
ALPHA DELTA SIGMA is the world’s first advertising fraternity. It was organized by nine students at the University of
Missouri on November 14, 1913.
Although advertising education has come a long way since that time, the three precepts set down at the meeting have
not changed:
(1) To combine in one fraternal body students and practitioners in the advertising business.
(2) To accord advertising education greater recognition by the universities and advertising professionals.
(3) To bring greater prestige to advertising and its practitioners.
Your induction into Alpha Delta Sigma signifies to you, to your colleagues and to your university that the American
Advertising Federation and its advertising professionals across this nation recognize your outstanding academic
achievement and leadership in your chosen field.
The words ALPHA DELTA SIGMA serve as the foundation of our profession.
ALPHA symbolizes the Greek word that stands for Truth. Without Truth, you will lack public confidence and will lose
the respect of your peers. What advertising says must be borne out by the people responsible for it. Do you promise
to uphold Truth in Advertising? (Answer: I do.)
DELTA symbolizes the Greek word for Persistence. Your advertising must first of all be truthful, but to win the greatest
success, it must also be regular, steady and persistent. The person who would succeed in advertising must make it a
regular and definite part of his/her business policy. Will you always remember that persistence is the second guiding
principle of our profession? (Answer: I will.)
SIGMA symbolizes the Greek word for Cooperation. It is the spirit of teamwork that unites us in the fraternity of ALPHA
DELTA SIGMA. Here you will find the ideals of mutual service, helpfulness, affection and solidarity for a cause we
believe to be worthy. Do you agree to share with your colleagues your knowledge and experience, and to cooperate
with them in their endeavors to advance the prestige and ideals of our profession? (Answer: I do.)
ALPHA DELTA SIGMA—Truth…Persistence…Cooperation. These guiding principles we offer you as the foundation
for an honorable career in whatever field of advertising you may choose. As we present each of you with your
certificate of membership, may you be ever mindful of the duties and the privileges symbolized herewith.
(Candidates are then presented the certificates and congratulated by the presiding officer.)
26 AAF college chapter guide to success
Education Services General Information
Important Dates
February
•
August
•
College Chapter Membership Expires
•
September
•
SAC, Student Conference,
N
Most Promising Minority Students
and other Education Services
materials disseminated
October
•
af Student Conference
A
Registration Deadline
•
pplication Deadline for
A
Most Promising Minority
Students Program
•
AAF Student Conference
•
Fall Dues Deadline
November
•
•
Entry Deadlines for Student
Addy® Awards Begin
(Check with Your Local District)
ost Promising Minority Students
M
Announcement
Fall Membership Mailing
January
•
NSAC Intent to Participate Deadline
February
pplication Deadline for
A
Aaf/Adweek W. Pen Tudor
Media Internship
Spring Dues Deadline
•
osaic Career Fair—Leo Burnett
M
Chicago, Ill.
•
osaic Career Fair—Walt Disney
M
Anaheim, CA
•
lpha Delta Sigma
A
Nomination Deadline
•
osaic Career Fair—USA TODAY
M
McLean, VA
•
NSAC Team Roster Deadline
•
Home Depot Scholarship
Application Deadline
•
Distinguished Advertising Educator
Award Nomination Deadline
•
sac Team Members
N
(including presenters) Deadline
Nsac District Competitions
April Nsac Wild Card Team Announced
uestion Deadline for
Q
Nsac Clarification Memo
•
•
SAC Clarification Memo
N
Disseminated to Faculty Advisors
June
•
ost Promising Minority Students
M
Program Events
•
sac National Competition
N
Preparation
•
NSAC Finals
•
AAF National Conference
Mosaic Career Fairs
www.aaf.org/mosaicfair
Most Promising
Minority Students
www.aaf.org/mpms
AAF Student Conference
www.aaf.org/studentconference
Student ADDY® Awards
www.addycompetition.org
• NSAC Plans Book Deadline
May
Education Services
www.aaf.org/education
National Student
Advertising Competition
www.aaf.org/nsac
March •
Quick Links
Job Bank
jobs.aaf.org
•
December
•
osaic Career Fair—Draftfcb
M
New York, NY
AAF SmartBrief
www.smartbrief.com/aaf
Free daily e-mails for advertising
and marketing professionals.
Advertising Educational
Foundation
www.aef.com
Classroom resources as well as
career guides and advice.
JobBound
www.jobbound.com
Individual job prep to job seekers.
Building Wealth:
A Beginners Guide to
Securing Your Future
www.dallasfed.org/ca/wealth
A helpful guide to managing
your finances.
AAF college chapter guide to success 27
Education Services
American Advertising Federation
1101 Vermont Avenue NW, Suite 500
Washington, DC 20005
www.aaf.org/education
P: (202) 898-0089 F: (202) 898-0159
[email protected]