Ideas for promoting your journal

Ideas for promoting your journal
Have you ever wanted to help promote and market your journal, but haven’t
known where to start? These helpful tips will steer you in the right direction...
Increasing usage and citations
SAGE is committed to promoting and increasing the
visibility of your journal and would like to work with you
to promote your journal to potential readers. We are
actively engaged with several social media initiatives
and see this as a key way for people to engage with your
newly-published work. As user expectations change, it
is important that your journal is visible where the user
starts their search. Below are some of the resources
we think are key for promoting your journal and other
channels that will offer a direct way to reach the widest
and most appropriate audience.
Contribute to Wikipedia
We recognize that many students are
increasingly using Wikipedia as the starting
point for their research. If there are pages
that relate to themes, subjects or research that your
journal covers, add your journal as a reference, with a
link to it on SAGE Journals Online. If there isn’t a page in
existence, why not create one? You can find out how here
http://en.wikipedia.org/wiki/Wikipedia:Your_first_
article.
Join Twitter
Twitter is a micro-blogging service that enables its
users to send and read messages known as tweets.
Editors are increasingly promoting their content via
Twitter which is then picked up by other researchers
and practitioners depending on their search parameters.
Senders can restrict delivery to those in their circle of
friends or, by default, allow public access. Twitter allows
you to set up search terms to enable you to monitor
what is being talked about in your areas of publication.
You can then comment on the relevant conversations.
The more you engage, the more people will follow you
to listen to your comments and recommendations. As
followers come to you, rather than you approaching
them, Twitter is an ideal way to reach new audiences.
SAGE has produced a set of guidelines for how to use
Twitter.
Add content to
YouTube
Content is, of course, no longer simply text and figures.
It also includes user-generated content and multi-media
content such as podcasts and videos. We are seeing
an increasing amount of traffic to our journal sites via
YouTube as students use video as an initial way of
researching a topic. If you already have video content
relating to your journal, please let us know and we will
add it to our SAGE YouTube channel. If you are interested
in exploring multimedia content for your journal please
speak to your SAGE Editor.
Join academic social
networking sites
Academics, researchers and practitioners are
increasingly using social communities as a way of
meeting and conversing with people who share the
same research interests. These sites offer an immediate
way to monitor what other people are looking at in your
field of research or as a way to commission papers
around online conversations you think are interesting.
If there aren’t any groups talking about your research
interests – set one up. Take a look at MyNetResearch
http://www.mynetresearch.com and Academici
http://www.academici.com for examples.
Start blogging
Linking your journal to blogs is an excellent way of
enhancing discoverability. Search engines such as
Google rate blogs highly when determining page
rankings so the more you write, the higher your page will
appear in search engine results pages. This is especially
important as researchers are increasingly using Google
Scholar to find content.
There are various ways you can get involved in blogging:
• Start a blog dedicated to your journal to provide an
interactive forum for discussing articles, features
and developments. This could be a great way of
encouraging the wider community to engage with
what the journal is publishing. SAGE can provide a
blogging template and guidelines – please contact
us if you would like further information.
• Create your own personal blog. Wondering what to
write about? What about:
• Developments in your area of research?
- Papers that you have published – and/or other
related papers in your field of research?
- Conferences and training events that you’re due
to speak at?
- Any interesting questions that came up at the last
conference you attended?
- What you think of any recent press coverage of
your subject area?
- Identify any bloggers in your field and participate
in discussions by posting comments – don’t
forget to link to your journal!
Join Facebook
Why not consider setting up a Facebook page? You
can create groups according to your interests of areas
of your expertise. We are happy to send you examples
and guidelines on the use of Facebook.
Join Methodspace
Sponsored by SAGE, Methodspace is a new online
community dedicated to research methods. On the
site, you can connect with other researchers, discover
and review new resources and approach authors who
you would like to publish in your journal. Stay up to date
with this and other SAGE initiatives by visiting our press
page www.uk.sagepub.com/press.sp.
Engage with LinkedIn
LinkedIn is an interconnected network of experienced
professionals from around the world with over 55
million members. It is not just for career opportunities.
When you create your profile that summarizes your
professional expertise and accomplishments, why not
including mention of your journal and connect with
authors who you would like to publish.
Journal prizes
Why not consider introducing a best paper prize or
other award in order to promote your journal to potential
authors and raise your profile? The prize could be
awarded to the most highly cited paper, the best paper
by an early career academic or postgraduate, or simply
the paper that best advances the aims and scope of
the journal. The winning paper could then be promoted
via the journal’s website. Ask your SAGE Editor for
advice.
Other simple ways to promote
your journal...
Does your institutional library subscribe? If not
suggest they do so!
• Mention your journal in your emails by adding it to
your email signature. You can link the journal back
to its SAGE website page
• Post an announcement about your journal on any
listservs you subscribe to
• Join the debate by engaging in social media. Tweet,
blog and Facebook about your journal!
Let us know what initiatives you are already using to
promote your article. We would love to help you promote
any blogs, sites or twitter feeds you set up by linking
to them from our websites, so please do get in touch
by emailing [email protected]
To discover more social media tools from SAGE visit
http://www.sagepub.com/socialmedia.sp.