Contents How to Apply Moisturizer Properly ........................................................................................... 4 How to Use and Apply Makeup Primer ..................................................................................... 8 Everything You Should Know About the Concealers............................................................... 12 How to Apply Foundation Correctly ........................................................................................ 16 How to Apply Face Powder Correctly ...................................................................................... 22 How to Choose and How to Apply Blush ................................................................................. 26 How to Apply Eyeshadows Properly and How to Choose the Right Shade ............................. 31 How to Make That Sexy Smoky-Eye Look ............................................................................... 35 How to apply eyeliner............................................................................................................... 37 How to Apply False Lashes and How to Remove False Lashes ............................................... 39 How to Curl Your Eyelashes Properly...................................................................................... 43 How to Apply Mascara Properly .............................................................................................. 46 Finding the Right Shade of Lipstick......................................................................................... 48 How to Apply Lipstick to Stay Put On Longer Properly?......................................................... 50 How to Remove the Makeup Properly ..................................................................................... 55 2 www.beautyebook.com All Rights Reserved. About this book… “…this book is for every woman, who needs to feel better and look sexier” 3 www.beautyebook.com All Rights Reserved. How to Apply Moisturizer Properly It’s important to use a moisturizer no matter what your skin condition is. Every skin type needs moisture, protection and nourishing to function normal and to be healthy. Moisturizers protect your skin from the sun, wind, cold, from the environmental pollutants and nourish your skin. They plump and comfort your skin and make the foundation easier to blend smoothly and to stay put longer. Moisturizers improve your skin quality and act as a protective layer to help trap the moisture in the skin and stop it from evaporation. They slow down the natural moisture loss throughout the day and prevent further skin dehydration. Moisturizer applied prior to makeup will help to retain moisture and keep the skin smooth and supple. A moisturizer should be used every day, both in the morning and in the evening to keep your skin hydrated and healthy looking. A good moisturizer will increase skin's resilience and boost its ability to protect itself from environmental irritants. A moisturizer works as a day treatment product and support nightly skin care. Nowadays most of the moisturizers contain sun protection ingredient and have SPF at least 15 and include fragrances which give the product a fresh odor. They include oils, vitamins, plant extracts and even sunless tanners. The benefits of applying moisturizers are: 4 protect your skin from the sun and from the environmental pollutants slow down the natural moisture loss nourish your skin plump and comfort your skin create a good base for the make up improve your skin quality act as a protective layer trap the moisture in the skin keep the skin smooth and supple prevent dryness and cracking www.beautyebook.com All Rights Reserved. How to apply a moisturizer properly: Step 1 Cleanse and tone your face A moisturizer should always be applied to a clean and toned face. Use mild cleanser and wash your face, exfoliate gently with circular motions and apply toner. Let your face dry, otherwise the moisturizer will just slide right off your face. Step 2 Apply the moisturizer Always wash your hands before applying moisturizer. Take appropriate amount and apply it to the face, avoiding eyes area. Dot moisturizer, an inch away from the eyes to avoid irritation. Instead apply an eye cream or eye gel to moisturize the eye area. Starting into the centre of the face apply the moisturizer up and out to give your face a bit of a lift. Apply the moisturizer and let it soak in at least 3 minutes before applying foundation. Step 3 Don’t forget the neck Always apply moisturizer or face cream to the neck. Stroke upward so that you don’t pull the skin down. Selecting the right moisturizer for your skin isn’t always a easy thing. Oily skin – if your skin is oily look for oil-free moisturizer. Most of the women with oily or combination skin think that they don’t need to use moisturizers but that’s not a true. Oily skin just like dry skin needs moisture and nourishing. Select a product that is oil-free and non-comedogenic - a moisturizer that won’t clog your pores. Sensitive skin – if your skin is sensitive look for a product specifically designed for sensitive skin. The appropriate moisturizer for you will be the one that is fragrancefree and doesn’t contain potential allergens. Normal skin – those with normal skin should also use moisturizer to maintain the skin’s natural moisture balance. Dry skin – select a heavier, oil-based and hypoallergenic moisturizer. There are 5 www.beautyebook.com All Rights Reserved. many moisturizers for dry skin on the market that nourish, soothe, calms dry skin. the drier your skin is the more hydrating moisturizer you should use Avoid products containing fragrances – they can irritate your skin and make it drier. Useful Beauty Tips: Always moisturize your skin before applying the foundation even if your skin is oily. A moisturizer should be applied daily, even if you aren’t going to apply makeup. A moisturizer should always be applied to a clean and toned face. Always make sure your hands are clean before applying moisturizer. Select a moisturizer with SPF at least 15. You can wear a sunscreen over your moisturizer. Make sure the moisturizer is appropriate for your skin type. To help trap the water in the surface cells apply the moisturizer to a wet face. Don’t use heavy moisturizer unless your skin is very dry. If your skin is oily select a oil-free and non-comedogenic moisturizer. If your foundation disappear within few hours of application, or drags when you blend it that means that probably your skin needs more moisturizer. Always apply moisturizer after face exfoliation, because exfoliating causes your skin to dry out. Never use heavy creams or moisturizers around the eyes as these could irritate your eyes. The better the quality of your moisturizer the more protection from dryness it will give you Use a light-reflecting moisturizer on the skin – it will make your skin looking glowing and beautiful. Never keep your moisturizer in the bathroom as you may get water in it, which can spread bacteria. A moisturizer will work best if you apply it to damp skin. If you don't want to use a foundation, buy a tinted moisturizer - it covers up minor imperfections, hydrates and delivers sun protection. 6 www.beautyebook.com All Rights Reserved. Recommended Products: Olay Total Effects Moisturizing Vitamin Complex, UV Protection ($21) – fragrance-free moisturizer that improves surface dullness, giving your skin a radiant, healthy glow. With UV sunscreen to help prevent sun damage. Moisturize the skin in deep. Neutrogena Moisture Oil Free Formula, Sensitive Skin ($12.10) - Moisturizes dry areas and controls shine in oily areas, provides gentle yet effective moisturization for softer, smoother skin. Aveeno Daily Moisturizer, Ultra-Calming SPF 15 ($18) – oil-free and hypoallergenic moisturizer appropriate for every skin type. Moisturizes skin all day long and visibly reduces redness, calms and soothes irritation. AHAVA Sun Protection Anti Aging Facial Moisturizer SPF 50 ($27) - pecially formulated to protect and nourish the delicate skin on your face against harmful UVA and UVB rays. Lancôme Impactive Fluid Multi-Performance Silkening Moisturizer ($39.90) – moisturizes the skin in deep all day long, helps skin feel strengthened and silky on impact. 7 www.beautyebook.com All Rights Reserved. How to Use and Apply Makeup Primer Using a makeup primer is the best way to make your makeup stay put on for longer. The makeup primers are relatively new products on the market but now are gaining more and more popularity. Their aim is to prepare the skin for the makeup application, they pamper the skin and create a protective base for longerlasting, natural looking foundation application and wear. The primers give the makeup something to grab onto and help your makeup last longer, because the makeup primers create a smooth and perfect surface. Most of them are oil and fragrance-free and have a gel formula that allows an even and precise application. They work especially well for people with oily and combination skin as they control excess shine and absorb the oil. A makeup primer is also appropriate for those with very dry and sensitive skin as it nourishes the skin and calms inflammations. If you apply makeup primer before the foundation it won’t rub off or smear. A primer should be applied after your moisturizer and before the foundation. It’s essential to let it sink in for a few minutes / give it enough time to penetrate into your skin/. Apply it with your fingers to the areas where your makeup doesn’t last longer /usually chin, lips, eyelids/ or over to the whole face. A makeup primer should always be applied on clean skin. The foundation application is as usual. Benefits of using makeup primers: 8 Smooth the skins surface Even out skin tone Create a perfect surface for your makeup Disguise skin flaws and imperfections Pamper and nourish your skin Create a protective base for longer-lasting foundation www.beautyebook.com All Rights Reserved. Reduce redness and inflammation Moisturize your skin and keep it hydrated all day long Stop oil and shine Makeup primers work especially good for those with oily skin by reducing excess shine on the forehead, nose and chin Protect your skin from the harmful UV rays – some primers have a sunscreen and SPF 15 or more Makeup primers create a perfect makeup base Makeup primers fill in fine lines and wrinkles Make enlarged pores appear smaller and less visible Keep cosmetics out of the pores – don’t clog the pores Allow the foundation to go on smoother Allow your skin to breathe normally as they don’t clog the pores The makeup glides on smoothly and blends easily Recommended Makeup Primers: NARS Makeup Primer ($33) - Nars Makeup Primer is a gelcream that can be applied as a base layer for smoother, longerlasting makeup for all skin types. Natural botanicals are added to aid in the reduction of redness, also making it an excellent after shave for men to soothe irritated skin. Smashbox Photo Finish Foundation Primer ($38) - Smashbox makeup artists use this product to create a perfect canvas for foundation application. The silky blend of vitamins and antioxidants smoothes and perfects skin, while the unique formula helps to inhibit the destruction of collagen, and fills in fine lines and pores for a flawless finish. 9 www.beautyebook.com All Rights Reserved. Bare Escentuals bareVitamins Prime Time ($21) - Developed to combat flaky dryness, rough patches, fine lines, excess oil, enlarged pores, and uneven texture, this mineral-infused, satin-finish formula glides on seamlessly with no tacky feel to provide a skin-smoothing complexion prior to bareMinerals SPF 15 Foundation application. Infused with soothing plant extracts, antioxidants, and nourishing vitamins C and E for added age-defying power. Laura Mercier Foundation Primer ($30) - Foundation Primer creates a smooth, invisible layer that acts as a "buffer" to outside elements and holds foundation. Also, helps makeup stay fresh and color-true for hours. Containing Vitamins A, C, and E to protect the skin, Foundation Primer is oil-free and ideal for all skin types. Lorac aquaPRIME Oil Free Makeup Primer ($30) - Moisturizes and prepares your skin for silky smooth makeup application with a lightweight, colorless gel texture that's oil-, fragrance-, and siliconefree. Sephora Professionnel Perfection Makeup Base ($12) - This incredible makeup base evens and smoothes the skin, prepping it for a flawless application of foundation that lasts all day. It's infused with pink pearl radiance to enhance skin tone and provide a subtle glow. 10 www.beautyebook.com All Rights Reserved. Clarins Instant Smooth Perfecting Touch ($27.50) - This modern, magic makeup base with innovative line-filling technology instantly banishes lines, wrinkles, and enlarged pores with acacia micro pearls to reveal a complexion that's near perfect. SheSieDo Makeup Sheer Enhancer Base SPF15 ($32) - This versatile, sheer fluid control base gives skin a brilliant inner glow and a natural yet intense effect. Naturally defines contours as it minimizes dullness for a flawless complexion. 3-D Powder and Full Saturated Color Powder give skin brilliance and dimension. SPF 15 protects skin from damaging UV-rays. 11 www.beautyebook.com All Rights Reserved. Everything You Should Know About the Concealers According to some of the most famous makeup artists the concealer is the most important makeup product and it is one thing you should never skip, because we all want to have flawless complexion. The concealer is one of the smooth-skin essentials. Its purpose is to cover the dark circles under the eyes or redness caused by broken capillaries. The concealers come in both water-and oil-based types. There are several types of concealer: Stick concealer The stick concealer usually comes as a lipstick-type tube. The stick concealers provide direct on-the-spot application. It is appropriate for mild pigmentations and discolorations. Apply it directly on larger spots or areas, and blend it carefully. It isn’t appropriate for hiding dark circles under the eyes. Tube concealer It is softer than the creams but is usually very oily. The texture is thinner and creamier than stick concealers and works up like foundation. The Tube concealers must be applied with a domed brush. *the tube concealers tend to be greasier and to collect in fine lines, so use it sparingly and blend it in slightly by tapping with your ring finger or with a sponge. Cream concealer 12 www.beautyebook.com All Rights Reserved. The cream concealers blend better and stay longer. The concealer is easily applied with a sponge or fingers. It is best for minimizing under eye circles, hiding blemishes and camouflaging skin imperfections. It won’t crease, slip around or bleed. HOW TO APPLY CONCEALER PROPERLY: It's essential to moisturize the area where you want to apply the concealer otherwise it can settle into fine lines. Apply the concealer to problem areas, but never apply to the whole face. Start with a slightly darker tone and blend into with a sponge to match the lighter foundation in order to avoid creating light spots. Never rub the concealer - dab or pat it. Use your ring finger to apply under-eye concealer or cover stick beneath the eye or above the eyelid moving left to right. Apply light cover stick or powder on each side of your nose, shading the nostril area. To cover up the dark circles under the eyes lightly dab some concealer along the bottom of the bags. Apply three dots of concealer from the inner corner of the eye to just under the centre of your eye. Use only a little at first and build it up slowly, you don’t have to cake it on. Then blend the concealer into the skin with your fingers use a light rolling movements. It’s easier to use your ring finger. Try to keep the line under the bag the brightest so the shadow is neutralized and blend fully up to the lash line.Be careful with the application because if you apply too much the face may look overly made-up and fake. Useful Beauty Tips: First apply the foundation and then apply the concealer otherwise you may smudge it away when you blend your base 13 make sure you dab or patch the concealer on – never wipe or rub it www.beautyebook.com All Rights Reserved. make sure the concealer matches your skin tone don’t use foundation or concealer to shade or highlight the face into a special shape unless a special look is required, instead use blusher to shape the face the right shade of concealer is a shade lighter than your skin to hide acne pits, apply the concealer into the pits, using a fine brush don’t apply more than two coats of concealer for hiding birthmarks, sun spots you will probably need a combination of concealer and foundation while the concealer is still damp, immediately apply powder in order to set, seal and dry the concealer a concealer with white shade brightens dull skin and makes the skin look healthy a concealer with blue shade whitens a reddish complexion a concealer with rose or peachy shade gives the skin a glow a concealer with green shade helps cover up redness caused by pimples or broken veins drier concealers are better for covering up the face and the creamier concealers are better for more delicate areas such as the nose, the mouth and under-eye area a bad one is – white, pink, chalky, dry or greasy because they can highlight the flaws a good one is – smooth, creamy, yellow-based, it blends easily into the skin and makes you look instantly better and brighter Recommended Products: Max Factor Erace Helps conceal dark circles under the eyes, blemishes and dark spots. The UV-filters help protect your skin from the sun. 14 www.beautyebook.com All Rights Reserved. Yves Laurent Multi-Action Concealer It hides dark circles and minimizes the imperfections Clinique Airbrush Concealer The concealer disguises fine lines and camouflage imperfections and skin discolorations Revlon Colorstay – Blemish Concealer This concealer has an active blemish fighter and lasts all day long. Revlon Age Defying Concealer with Botafirm The concealer minimizes the look of wrinkles, fine lines and puffiness. 15 www.beautyebook.com All Rights Reserved. How to Apply Foundation Correctly Foundation is among the most used makeup products all over the world. Know as “a foundation”, “makeup base”, “fond de teint” it can cover up any little blemishes and give your skin an even and flawless look. The foundation gives your face an even color. It’s a base for the makeup application. Foundations cover both areas of coloration and blemish discolorations, hide little pimples, dark spots, red spots, blackheads and whiteheads. They moisturize and nourish the skin, some of them even have an anti-ageing effect. A good foundation helps protect your skin from dirt, debris and harsh climate. It helps treat everything from pimples to wrinkles. The benefits of applying foundation are: cover imperfections give the appearance of flawless skin even out skin tone helps conceal open pores covers blemishes hide little pimples and discoloration give a smooth texture to the skin protect your skin from the sun and environmental pollutants reduce shine give a smooth, matte finish cover dark circles under the eyes There is wide variety of foundations on the market. There are liquid foundations, powder foundations, mousse foundations, stick foundations, creamy foundation, oilfree foundations Liquid foundations 16 www.beautyebook.com All Rights Reserved. The liquid foundations are appropriate for all skin types and are especially good for those with dry and sensitive skin. They offer good coverage and provide a natural look. Most of the liquid foundations are oil-free and contain sun protecting ingredients with SPF 15. The liquid foundations contain more moisturizing ingredients, less powdering ingredients and pigments and act as a hydrating product. Powder Foundations A powder foundation consists of a powder base mixed with coloring agents and is especially effective for those with combination and oily skin. The powder foundations provide good coverage for blemishes – pimples, marks, spots. They can be applied as cream or powder foundation with a dry sponge. The powder foundations don’t clog the pores and allow your skin to breath naturally. Mousse foundations The mouse foundations are the newest trend in the beauty market. A mousse foundation is combination of liquid foundation and a powder. It provides a good coverage, hides blemishes and discoloration. A mousse foundation doesn’t settle in fine lines and that’s why it works best for those with older skin. Stick foundations The stick foundations are easy to apply and very comfortable. Sometimes a stick foundation can act as a concealer. The stick system provides precise application and even touch-ups. The stick foundations are appropriate for normal to oily skin, but I don’t recommend them for those with dry or sensitive skin. How to apply the foundation correctly: Step 1 Cleanse and tone your skin Always apply foundation to a cleansed and toned skin. Use a mild cleanser 17 www.beautyebook.com All Rights Reserved. appropriate for your skin and cleanse your face thoroughly to remove all the impurities and oils that have accumulated during the night. Tone your skin with a toner that suits your skin. Use it lavishly – apply with cotton pad and wipe until clean. Step 2 Moisturize your skin Always moisturize your skin before applying the foundation even if your skin is oily. The first step when applying makeup is the application of appropriate moisturizer according to your skin type. It will improve your skin quality and act as a protective layer to help trap the moisture in the skin and stop it from evaporation. Apply the moisturizer and let it soak in at least 3 minutes before applying foundation. Moisturizers protect your skin from the sun, wind, cold, from the environmental pollutants and nourish your skin. Moisturizers plump and comfort your skin and make the foundation easier to blend smoothly. If your foundation disappear within few hours of application, or drags when you blend it that means that probably your skin needs more moisturizer. Step 3 Use concealer Apply concealer to problem areas. Dot the concealer only in places you need to. Start with a slightly darker tone and blend into with a sponge to match the lighter foundation in order to avoid creating light spots. Don’t use too lighter concealer to hide dark circles under the eyes, it should be just slightly lighter than the foundation color. To hide pimples or spots, use thick concealer that matches your skin tone. Apply it using a small makeup brush directly on the spot and blend slightly till it disappears. Step 4 Application Warm up the foundation in your palms – this way it will penetrate deep into your skin and will last longer. The best way to apply it is using your fingertips or a makeup sponge. Using your fingertips will give the heaviest application, but a sponge gives a thinner application.Put a little foundation on a makeup sponge, foundation brush or on your fingertips. A sponge provides more control and a smoother application. If you are going to use a brush it should be small, like that for the lipstick. The brush works best if you have to cover marks or pimples. 18 www.beautyebook.com All Rights Reserved. Step 5 Start applying foundation in the centre of your face and make sure the color matches your skin tone. Dot foundation on your cheekbones, chin, forehead, nose eyelids and lips. With the help of the sponge or your fingertips blend well – the foundation must never show. Gently press the sponge over your face to set the foundation. Step 6 Blend Start blending at your forehead and slowly spread all over your face, moving in circular motions. Blend out to the jawline and your hair line until the foundation vanishes. Don’t forget to apply foundation to the neck, especially if you are using darker shade of foundation otherwise your face will look like a mask and unnatural. Make sure everything blends together and looks the same. Ensure that there are no patches. Step 7 Set the foundation To set the foundation, apply loose powder immediately after the application. The powder will hold the foundation in place for a longer period of time. Dab the powder brush into the powder and shake off the excess powder. The brush will help you to apply the powder evenly to facial contours for a well blended powder finish. Apply it firstly to the centre of your face, forehead and chin. Stroke the face gently to cover all areas evenly. Don’t forget to apply a small amount of powder to the neck. Useful Beauty Tips: To choose the right shade of foundation apply a stripe of color to clean skin on the jawline and blend slightly – the color that disappears on the skin is the correct one. The color should match your skin. If your skin is acne-prone look for a foundation with salicylic acid that treats pimples without clogging pores. Is you are using a liquid foundation shake off the bottle to mix the formula Always set the foundation with a loose powder. If your skin is mature look for a foundation with ingredients that scatter light and light reflecting ingredients to brighten your skin. Be very careful with the 19 www.beautyebook.com All Rights Reserved. foundation - if it isn't appropriate for your skin type it can easily settle into any fine lines and pores. If your skin is oily look for a powder foundation with a matte finish. Always shake the bottle of the liquid foundation before the application. A heavier foundation is appropriate for those who have lots of blemishes Make sure your face is clean and moisturized before applying the foundation Select a foundation with SPF at least 15 to protect your skin from the UV rays Warm the foundation in your palms before applying it - the heat from your hands will increase the foundation's ability to penetrate the skin and will helps the base to last longer. Make sure the foundation is spread evenly. Always start applying foundation in the centre of your face and move outwards Never forget to apply foundation to the neck Choose a foundation with a sunscreen to prevent sun damage. If your skin is oily use lighter weight foundation, otherwise it can accentuate the enlarged pores and can even clog them. Use two different foundations – one for the summer and one for the winter Make sure your powder is in the same shade as your foundation If your complexion is dewy use tinted moisturizer instead of foundation If your skin is oily use oil-free moisturizer and powder foundation Use makeup sponge to apply the foundation evenly Always apply the foundation downwards Blot the face with a tissue to soak up the excess oil A foundation should be applied straight after the application of a moisturizer Light-diffusing foundation will give your skin radiance and a real finish. The matte foundation can make skin look dull so avoid using them. To conceal dark circles under the eyes apply small amount and blend well. If you have acne-prone skin choose an oil-free formula and a hypoallergic brand for a sensitive skin. 20 If your skin is young look for a color adaptive foundation. www.beautyebook.com All Rights Reserved. Recommended Products: L’oreal Cashmere Perfect Soft Powdercreme Makeup Foundation ($10) L’oreal Instant Stick Foundation SPF 14 ($11.90) Maybelline Dream Matte Mousse Foundation ($10.90) Christian Dior Diorskin Sculpt Line Smoothing Lifting Foundation SPF20 ($53) Clinique Stay-True Makeup Oil-Free Formula ($18.50) Clinique City Base Compact Foundation SPF 15 ($22.50) Clarins Extra-Firming Foundation ($17.50) 21 www.beautyebook.com All Rights Reserved. How to Apply Face Powder Correctly Face powder is among the few beauty essentials. About 70 percent of the women all over the world apply face powder every day before going out. Face powder is probably one of the most consumed cosmetic because applying powder is the fastest and easiest way to correct your makeup and blemishes during the day and the secret to making your makeup last. The main purpose of the face powder is to improve the appearance of your skin, to add a matte finish to the face and to even out your skin. When using face powder you can conceal minor blemishes and discoloration, to tone down the excessive shine and create a flawless look. Powder is great to be used during the day on these areas of your face that get shiny. Remember: layering on too much powder can cause it to settle into fine lines and exaggerate them. The benefits of applying face powder are: fix the foundation reduce shine absorb grease and oils help you get a clean and flawless look protect your skin from the harsh weather set the makeup conceal minor blemishes and discoloration give a smooth, matte finish retain your makeup for a longer time helps conceal open pores Many women ask whether a face powder clog the pores and the question is categorically No, as long as it is of good quality and suits your skin type. The face powders are made of talc, kaolin, calcium carbonate, collagen, essential oils and fatty acids that protect your skin from the external aggressions. The face powders come in 22 www.beautyebook.com All Rights Reserved. variety of textures and colors to match the foundation. There are two main types of powders – loose powder and pressed powder. Pressed Powder Pressed powder comes in a compact and can be applied with a dry puff or a sponge. A pressed powder works best to correct the makeup during the day. They hide problem area, dark circles under the eyes and redness, helping you to create a smooth, flawless look. A pressed powder can be worn alone or over the foundation. Loose Powder Loose powder come in a container and must be brushed on with a large powder brush. The loose powders provide a good coverage and most of them are translucent. They calm, conceal redness and don’t make the shiny areas flaky. Loose powder works best for those with very oily skin because it contains more oil-absorbing ingredients than the pressed powders. For women who prefer not to wear any makeup, loose powder can be used to smooth out skin tone and add color to the face. The best way to apply loose powder is to dust it lightly on to your skin with a large, soft powder brush. Loose powder is sheer and sets every type of cosmetic as it provides light application. Loose powder works best for those with normal skin. Mineral Face Powder Mineral face powders are chemical and fragrance-free and hypoallergenic. They provide a long-lasting coverage and don’t clog the pores because they allow your skin to breathe. The mineral powders can be worn alone or over the foundation. They are believed to minimize fine lines and heal the skin, creating a healthy glow. Face powders must always be applied with a brush, puff or makeup sponge after the foundation and before applying eye makeup. Use brush to apply loose powder and a puff or sponge to apply pressed powder. How to apply loose powder: When using a brush to apply loose powder dab the powder brush into the powder and 23 www.beautyebook.com All Rights Reserved. shake off the excess powder. The brush will help you to apply the powder evenly to facial contours for a well blended powder finish. It must be full and round in shape. Apply it firstly to the centre of your face, forehead and chin. Stroke the face gently to cover all areas evenly. Don’t forget to apply a small amount of powder to the neck, otherwise your face will look unnatural, especially if you are using darker shade of powder. How to apply pressed powder: The application through a puff is appropriate for those with very oily skin. Tap the powder into your makeup using the puff that comes with the compact. Press the powder firmly into the foundation, ensuring all area are covered and don’t forget to apply also to the lips and eyelids. At the end remove the excess powder with a clean large brush. Change your puff frequently because oils and dirt sometimes get trapped in the puff which can lead to skin irritation and infection. Useful Beauty Tips: always match the powder with your natural skin tone use translucent powder to avoid looking too orange select a color a shade darker than your skin tone never apply powder to infected skin and very dry skin always remove the excess powder with a clean brush a powder must always be applied after the foundation and before the eye makeup apply powder to the neck and ears and make sure you blend well always make sure that your brushes and puffs are clean pay particular attention to the sides of your face and jaw line when applying face powder never apply too much face powder otherwise your face will look like a mask and the fine lines will be more 24 avoid applying large amounts of powder under the eyes don't forget to powder the sides of your nose www.beautyebook.com All Rights Reserved. Recommended Products: L'Oreal Translucide Naturally Luminous Powder (11$) – talc-free face powder with a light scent that goes on smooth, doesn’t settle into any fine lines and creates a flawless look. Maybelline Shine Free Oil Control Pressed Powder (6.50$) – hypoallergenic and non-comedogenic pressed powder that keeps skin fresh, clean and shine free all day. Doesn’t over dry the skin and doesn’t clog pores. Neutrogena Mineral Sheers Mineral Powder Foundation (11.50$) - the gentle minerals even out skin tone with sheer coverage for a natural, healthy look, talc and fragrance-free powder. Sorme Mineral Secret Light Reflecting Mineral Loose Powder (24$) – the mineral crystals reflect light to minimize pores, diminish wrinkle, and give the smoothest ever finish. Clinique Blended Face Powder and Brush (18.50$) – appropriate for every skin type, especially for those with oily skin. Sets and protects your makeup. La Prairie Cellular Treatment Pressed Powder (40$) - light reflective touch-up powder that provides an even and controllable coverage. 25 www.beautyebook.com All Rights Reserved. How to Choose and How to Apply Blush Blush is among the few “beauty essentials” this year. Blush not only enhances the shape of your face adding natural color to the face, but it also highlights the cheekbones and warms up the skin. It returns the bloom youth to a tired-looking complexion, giving a warm, healthy flush to the cheeks. Blush comes in several forms, but powders and creams are the best. Avoid liquid or jelled blush which are very difficult to apply. Stay away from shades that are too bright, too dark or pale. When buying blush choose the correct blusher shade for your skin tone. beige, pink tones are appropriate for fair skin warm, brown shades are appropriate for yellow-tones skin plum, bronze shades are appropriate for dark skin orange, apricot and coral shades are appropriate for sun-tanned skin the soft tones/ apricot, peachy, pink/ are appropriate for everyday use The blush comes in variety of textures and shades. Powder blush imparts a natural-looking finish. It is applied easily and glides in smoothly. Apply it with a wide brush after the foundation and powder application. Powder blush gives a more defined, airbrushes effect and is more noticeable on the skin. Find a texture that is sheer and can be build up easily. Cream blushes are oil-free. To apply it properly and evenly use your fingertips or a foundation brush to give a cleaner and more precise result. Apply the cream blush over the foundation and blend it well. It blends into the skin better and creates a more natural effect. Cream blush is more translucent and reflective. 26 www.beautyebook.com All Rights Reserved. Bronze-toned blush give a healthy glow, especially during the summer months. Apply it with a brush on cheeks, chin, neck and forehead alone or under the blusher for a healthy and good-looking look. HOW TO APPLY BLUSH: The blush application should be very accurate and blended in well. Always apply the blush after the foundation and the face powder. To ensure an even application apply it with a wide sable brush and tap the excess blush. The blush brush allows you to apply the blusher evenly. They are designed to define the natural curves of the cheekbones . Smile and lightly touch the blush brush on the fatty part of the cheek and gently brush the blusher. Use soft circular motions from the centre of the cheekbones out. Blend as you apply, leaving no obvious color spots. Apply blush where color naturally rises. Where to apply blush? To the end of the cheekbones When you apply blush to the upper end of the cheeks you should use very light shade. Make sure your face is clean and fresh. To the whole face If you have a nice face-structure it’ll be great to highlight it. Apply the blush from the end of the brows to the lips. Blend well. This way you will make your face look longer and stretched. To the cheekbones, temples, forehead To achieve natural-look apply a little blusher to the forehead, temples and cheeks. It will be best if you apply a face powder in brown shade beforehand. This way the blusher will blend well with the powder and your face won’t look like a mask. HOW TO APPLY POWDER BLUSH: Step 1 27 www.beautyebook.com All Rights Reserved. Cleanse your face. Apply moisturizer and then a light foundation. Use a powder one tone darker than your natural skin tone. Dip the blush brush in the blush and apply a little on your hand in order to remove the excess. Step 2 Smile to see the best place where to apply the blush. Use a rush that is appropriate for your face. Step 3 Apply the blush lightly from downwards to upwards. Women usually repeat this motion but the effect isn’t good. Step 4 You can repeat if you want to achieve more saturated color. Make sure that your face look natural and that you haven’t applied too much blush. HOW TO APPLY CREAM BLUSH: Step 1 Cleanse your face and apply a liquid foundation. Never use face powder if you are going to apply a creamy blusher. If your skin is even, youth and has a fresh tone you can go without a foundation. Just make sure your skin is well-hydrated and clean. Step 2 Smile and apply the creamy blush with your fingertips. Don’t panic if the color isn’t even, you will correct it later, but make sure you blend well. Step 3 Use a synthetic brush with hard hairs or a makeup sponge to blend the blush. Step 4 You can use a stick-blush, but make sure it is in the right shade. The blush can be used to help shape the face, making a round face appear longer or a long face appear rounder, but never apply blush to the nose for corrective 28 www.beautyebook.com All Rights Reserved. purposes. If you want to minimize your forehead apply a little bit of blush to the centre of your face. Useful Tips: -never mix blush powder with other makeup creams -a color that is close to or lighter than your lipstick will work best -use apricot shades on pale skin and dusty roses on darker skin -if your skin is oily, a powder brush will last longer -always dip the brush quickly and flick your wrist to stroke the cheek lightly -cream blush is appropriate for normal to dry skin -powder blush is appropriate for oily skin -never apply blush on the nose for corrective purposes -never apply too much blush otherwise your face will look as a mask -dab a little shimmery blush on the highest point of your cheekbone nearest your eye to create a more distinct look 29 cream or gel blush should go over a creamy foundation cream blush is appropriate for dry and mature skin as it blends easily powder blush is appropriate for oily, combination or normal skin www.beautyebook.com All Rights Reserved. Recommended Products: Rimmel Blush - it doesn't look fake, soft and easy to blend Clinique Blushing Powder Blush - sweeps effortlessly over cheekbones to create a natural look. Neutrogena Soft Color Blush For Cheeks - contains skincaring vitamins to help soften and condition skin. L'oreal Feel Naturale Light Softening Powder Blush micro-fine formula glides on easily. Cover Girl Cheekers Blush - gives you a sheer blush and stay natural for hours. 30 www.beautyebook.com All Rights Reserved. How to Apply Eyeshadows Properly and How to Choose the Right Shade As we all know, the eyes are the most important and noticeable point of the face, the eyes makeup techniques and the choice of colors for eyeshadows have to suit to the shape and the color of your skin and most importantly of your eyes’ shape and color. If you apply the eye shadows correctly you can make your eyes look smaller, bigger, set apart or set closely together. The right shades of shadows emphasize the eyes and co-ordinate the color of the makeup with clothing. Eye shadows come in different types, textures and shades. There are liquid eyeshadows, eye shadow pencil, cream shadows, loose and pressed powder eye shadows. Liquid eyeshadows are easy-to-apply. They add shimmering to your eyes and can serve as a base to help other eye shadows layered on them to set. The liquid eye shadows produce a translucent wash of color. Powder eyeshadows come in single or color coordinated sets. They accentuate the eyes and must be applied with a brush. The powder eyeshadows are available as loose powder or pressed powder. Sometimes small particles of gold leaf, bronze or silver are included to produce a metallic effect. They blend well, wear well and come in more colors. Cream eyeshadows – they are harder to apply and often collect in the eyelids crease during the day. Cream shadows must be applied with fingers or with a makeup sponge. Never apply more than two colors. Pencil eyeshadows – they are easy to apply and blend well. Eye shadow and pencil put together will give you easy application and maximum convenience. 31 www.beautyebook.com All Rights Reserved. How to apply eye shadows: Step 1 The first thing you should do is to apply an eye shadow base, concealer or foundation over the eyelid. These products help you keep your eyeshadow in place all day long, provide a base to reveal the eyeshadows’ true color and gives the shadows something to cling onto to prevent slipping. Step 2 If you are going to use powder eye shadows apply them with the help of a damp makeup brush. Choose a flat tipped brush to apply the shadows evenly. Brushes work better than the small sponge applicators that come with the cosmetic cases. Blend base color with large brush, for the light colors use smeller brush. Sweep the lightest shade over the entire eyelid from the lash line to the brow line in order to create the smudge resistant base. Step 3 After applying the base color and the lightest shade of eyeshadow, apply the second color on the lower lid and blend it into your base color. The color should go over the entire lid and just above the crease. Load the brush and tap off the excess. Step 4 If you want to use a third color, apply it along the lash line and the outer corners of your eyes again with damp brush. The third shade must be the darkest. Blend slightly into the medium color, this way you will create depth. Step 5 If you want to glamorize your eyes for a night party you should add shimmer to highlight your eyes. Blend away any hard edges to perfect your look. How to choose the right shade of eye shadows: Dark muted colors / brown, olive, plum/ - produce a sophisticated look. These colors are appropriate for those with dark eyes. Pastel colors /blue, green, peach/ - produce very soft effects. They are appropriate for people with blond hair and blue eyes. Pale colors / pearl, white/ - have highlighting effect and help make eyes appear bigger 32 www.beautyebook.com All Rights Reserved. Soft colors / gray, beige, sage/ - create a more natural look Bright colors / blue, green, yellow, violet/ - they are appropriate for those who love to experiment with their look. They must be applied carefully and must be blended well. Always choose an eye shadow color that matched your skin tone, eye color and face makeup. Use bright shades to add a subtle hint of color. Select eyeshadow shades which will accentuate your natural coloring. Very dark brown eyes can wear almost any color Tips: If your eyes look tired you should extend the color from the outer corner of the lid upwards to give them a feline shape. To lighten dark circles under the eyes, wrap a grated cucumber, potato or banana in a cloth and apply to the eyelids for about 15 minutes. To make your eyes look bigger and more seductive curl your lashes before applying mascara both on the upper and lower lashes. Use black or navy blue mascara to add definition. You can use white liner, it really opens up the eye, apply it on the inside corner of the upper and lower lashes. Brush a light shadow from lash line to brow Always use eyeshadows of good quality – they stay for longer, don’t crease, flake or fade. Keep your brushes and sponge applicators clean Always apply an eye shadow base or concealer, this way the shadow will stay in place all day long. If you want to make your eyes appear closer emphasize the inner corners of your eyes. Always use a brush to apply eye shadow – it will be easier for you to control the application Never use more than two shades of cream shadows otherwise you would create a grayish mess on your lids. 33 Always shake any excess powder off the brush before applying it to the lids. www.beautyebook.com All Rights Reserved. Don’t apply more than three colors of eye shadows – use a light, medium and darker shade. Choose colors that blend easily Always blend the shadows well – there would be no edge lines from one color to another Always check that shadow application is balanced on both eyes Never overdo your lipstick or eye makeup. Set your eye shadows with loose transparent powder to avoid creasing. Never apply eye shadow if there is an infection present, if your eyes are watery or if they are feeling sensitive 34 www.beautyebook.com All Rights Reserved. How to Make That Sexy Smoky-Eye Look We all like the way the Hollywood star's eyes look like – so sexy and seductive. Their secret is the smoky eye effect. No matter what your eye shape is, this sexy eye makeup will look fabulous on your face. You have to begin by applying a taupe shade as a neutral base color over your eyelids. Use a kohl pencil and draw along the inner rims of the eyes, along your lash line and then smudge to soften the effect. To create a flawless look and to avoid mistakes hold your chin up and look down into a mirror to get a good view of your lashline. If you are having small eyes apply only to the outer two thirds of the eye, if you have large eyes trace the whole rim. Apply colored eye shadows along the socket and outer corner of the lid in order to create definition and contour. Apply two or three coats of black or brown mascara to the upper lashes and just one coat to your lower lashes. Finish by curling the lashes. You can keep the make-up looking sexy and sultry, by applying your make-up before applying the base. Doing this you can repair any mistakes afterwards without fear of wiping away your foundation. Brush a loose shimmer pigment in rust-brown over the lids and in the inner corners. Useful Tips: 35 Satin and matte eyeshadows will give you a more subdued effect. Shimmer and metallics are ideal to intensify a day look for the evening. Use three brushes to apply the colors. Blend the colors very carefully using a soft, tapered brush. www.beautyebook.com All Rights Reserved. Avoid places filled with smoke or too humid rooms, in order to keep your make-up longer lasting. Recommended Products: ULTA Eyeshadow Base (6.50) Lancome Ombre Perfecteur Perfecting EyeShadow Base (21$) NYX 3 Color Eyeshadow, Nude/Taupe/Dark Brown (6$) Revlon ColorStay 12 Hour Eye Shadow, Coffee Bean (7$) Cover Girl Eye Enhancers - Trio Eye Shadow, Shimmering Sands (4.90$) Lancôme L' Extreme Mascara Waterproof Noir Stretch (22$) Estée Lauder 'Illusionist' Intense Maximum Curling Mascara (21$) 36 www.beautyebook.com All Rights Reserved. How to apply eyeliner Some women don't like using eyeliner, but there are women for whom the eyeliner is a must. Using eyeliner gives you the opportunity not only to change your eye's shape, but you can also fill in the sparse looking lashes. Eyeliner is used for emphasizing the shape of the eye by framing the eyelid and accentuating the lash line. Depending on its texture the eyeliner can be softly smudged or clearly defined. Many brands offer a variety of hues, texture and types of eyeliners, which are suited for the different situations, weather conditions, shape and color of the eyes. Pastels work on all eye colors, giving blues and greens a fairytale feeling and darker irises quirkiness. Remember to choose kohl that melts onto the skin. Smear the kohl along the upper lash line, as well as the lower lashes, blurring it further with a sponge applicator. Green, blue and hazel eyes work best with plumy tones, while dark brown eyes love them shot with metallic like copper and bronze. While the purpose of white liner etched along the inner rims used to be to brighten the eyes and reduce redness it’s now more about adding highlights to make eyes look more dazzling. How to apply eyeliner? To apply liner to your upper lash line, tip your head back and look down into a mirror. Rest the pencil tip onto the lash line and push between your lashes, moving from the inner corners of the eyes outwards. Avoid the old habit of drawing a harsh fine line and flicking it at the outer corners. The tip of your liner should be thin but blunt, so once you have sharpened it, press the end onto the back of your hand to give you the perfect shape to work with. 37 colors that blend with the mascara will look more natural if you want to achieve "dramatic" effect eye, use dark color www.beautyebook.com All Rights Reserved. an eyeliner that is in the same tone, but darker than the eyeshadow will give you a softer look if you want to make your eyes more rounded, apply a deeper line in the middle if you want to make your eyes look larger, apply a sweep above and below the eyes to soften the upper and lower line use a damp brush lift the skin of the eyelids from beneath the eyebrow to ensure the line is drawn right up to the base of the lashes always apply eyeliner outwards, towards the outer corner of the eye never apply eyeliner if your eyes are tired or infected harmonize eyeliner with your mascara, so that it frames your eyes and makes your lashes look thicker a very bright pastels or frosted color will draw attention to the eyeliner rather than your eyes applying blue eye liner will make the whites of your eyes look whiter Try: Revlon ColorStay Eyeliner - it glides in smoothly for expert control, creates fine lines that last all day. L'oreal Intensifique Liquid Eyeliner - fragrance-free eyeliner suitable for sensitive eyes. Rimmel Soft Kohl Kajal Eye Pencil - perfect for lining the inner lids, long-lasting effect. 38 www.beautyebook.com All Rights Reserved. How to Apply False Lashes and How to Remove False Lashes Long and thick eyelashes are a surefire way to instant prettiness. Usually fake lashes come in three lengths – short, medium, long and are available in all colors and shapes to suit different eye shapes. The false lashes are made from human hair or from animal hair. Individual lashes can be used to fill in sparse eyelash areas, but are more difficult to apply. The individual eyelashes look more natural. Strip eyelashes add density to the entire lash line and are easy to apply but in most of the cases they don’t look natural. False lashes always come with special glue designed specifically to help you apply the fake eyelashes. It’s essential to select the right lashes that will complement your eye shape and your look. THE BENEFITS OF APPLYING FALSE LASHES ARE: 39 False eyelashes widen the eyes False eyelashes enhances the natural lashes False eyelashes create a subtle, sophisticated look False eyelashes define your lash line False eyelashes plump your eyes www.beautyebook.com All Rights Reserved. FOR THE APPLICATION OF FALSE LASHES YOU WILL NEED: a pair of fake lashes eyelash glue small scissors tweezers liquid eyeliner makeup remover cotton pads HOW TO APPLY FALSE LASHES: Step 1 Apply the makeup as usual Always apply your makeup before applying the fake lashes. Use a foundation to create a flawless look, apply face powder to set your makeup. Make sure your lashes are clean and free of all traces of makeup or mascara. I don’t recommend you to use creamy eye shadows because oiliness will prevent the glue sticking adequately. Step 2 Trim your fake lashes Trim the false eyelashes in length and width to suit your eye size. To trim them use a sharp scissors to accommodate your needs. Review the length of the lashes – put them close to your natural eyelashes. Always trim false lashes before applying glue on them. Step 3 Apply the glue Fake lashes individual or strip lashes always come with glue. The glue used for the application of false lashes is usually waterproof and looks clear. Apply a thin line of glue along the false lashes and let it dry for 2/ 3 minutes. If you are going to use individual lashes – dip the end of the eyelashes in the glue and wait for a few seconds. Before using the lashes check the tackiness with your finger. Step 4 Apply the fake lashes Get close to a mirror and look down. Guide the strip lash into position directly under 40 www.beautyebook.com All Rights Reserved. the natural lash line. Always pick up the fake lashes with tweezers. Position the false lashes slightly above your natural lashes and press ends into place. Adjust the lashes with tweezers or with your fingertips. Press the eyelashes down for a few seconds on the outside of your eye. Don’t worry if you have a little extra glue showing – it will dry clear. If you are going to use individual lashes apply the same way as strip lashes. I recommend you to apply individual lashes higher than your own natural lash line to avoid damage, again using tweezers. Dip the tips of the fake lashes into a little glue – apply them where you want and need to. Hold the lash in place until the glue sets. Step 5 Curl the lashes and apply mascara You can curl fake lashes as you would normally do it without worries. Apply mascara to blend your natural lashes and the fake lashes. Fill in the sparse areas using liquid eyeliner, eye pencil or dark eye shadows. HOW TO REMOVE FALSE EYELASHES AT HOME: Fake lashes should always be removed in the evening, before going to bed. Most of the glues used for the false lashes’ application are water based and can be easily removed with water, cleansing milk or makeup remover. Use face cloth or cotton pad saturated with warm water and a gentle makeup remover. Hold the face cloth / cotton pad/ over your eyes for 2/ 3 minutes to soften the glue. Remove fake lashes carefully to avoid pulling out your natural lashes. Wash the fake lashes with lukewarm water, soap or brush cleanser to remove any mascara and dirt. USEFUL BEAUTY TIPS: 41 Always apply your makeup before applying fake lashes. Don’t use creamy eye shadows – the glue won’t stick adequately. Always trim fake lashes before applying glue on them. Always trim fake lashes with small scissors. Always follow the instruction supplied with the lashes. Always leave the glue to dry for a couple of minutes. The glue must always be tacky before you put on fake lashes. www.beautyebook.com All Rights Reserved. Make sure the glue is dry before you put on fake lashes – of the glue is wet the lashes may slide around. Use tweezers to pick up the lashes. Curl fake lashes carefully after the application. Always position eyelashes slightly above your natural lash line. Always remove false lashes carefully before going to sleep. Most of the fake lashes can be used again. Never pull the lashes from the lids. Never apply glue directly to your eyelids. Never put the lash on top of your lashes. Line your lash line with black or brown liquid eyeliner to conceal the lash band. 42 You can apply mascara before you put on fake lashes. When buying false lashes, select the one that look more natural. Look for natural length false lashes. Never sleep with fake lashes – it may cause irritation and damage your lashes. www.beautyebook.com All Rights Reserved. How to Curl Your Eyelashes Properly Curling the lashes is the best way to open up your eyes and to emphasize them. Curling your eyelashes using an eyelash curler makes your eyes look wider, brighter and longer and doesn’t make your lashes look fake. If your eyelashes are very straight or grow downward they can be curled with an eyelash curler. The lash curler must be positioned very gently on the tip lashes and the movement may be repeated until you achieve the desired look. One important thing that many women forgot is that mascara should always be applied after the lashes are curled otherwise you can seriously cause damage. There are three types of eyelash curlers– metal curler, plastic curler and heated eyelash curler. They all are available in every drugstore and cosmetic section. The eyelash curlers help to make the lashes appear longer and are effective for short, straight lashes. HOW TO CURL YOUR EYELASHES Step One Clean the eyelash curler An eyelashes curler should always be cleaned and disinfected before use because any dirt may easily enter the eye and cause irritation. Step Two Heat the curler If you heat the eyelash curler it will be easier for you to curl your lashes and your lashes will stay curl longer - until the next day. You can heat the curler by two ways – 43 www.beautyebook.com All Rights Reserved. using a hair dryer or with hot water. Blow air on the curler for about 10 seconds and make sure it isn’t too hot. If it’s hot let it cool for a few seconds. If you don’t want to use a hair dryer you can put the eyelash curler in hot water for 10 seconds and again make sure it isn’t too hot. Step Three Position the lash curler Position your eyelash curler around your eyelashes - the upper lashes must be between the edges of the curler. Step Four Squeeze the curler Carefully squeeze the edges of the eyelash curler together and hold for a few seconds. Step Five Release the curler Gently release the curler from the lashes and repeat again if necessarily. Always make sure that the curler is fully open before removing it. Step Six Apply mascara Look down into a mirror and stroke lashes upwards with just the tip of the brush. Make sure that the wand isn’t overloaded with mascara, if it is - take some off with a tissue before applying. Let the first coat dry and then apply the second coat. Step Seven Comb the lashes After you have curled your lashes and have applied mascara you should comb the lashes using a lash comb to separate each lash. Combing the lashes also makes your lashes look more natural and remove any excess mascara. CURLING YOUR LASHES WITH A SOUP SPOON A soup spoon works just as well as eyelash curler. Slide lashes against the outer edge of the spoon and twist the spoon upward against the lashes to create the curl. 44 www.beautyebook.com All Rights Reserved. USEFUL BEAUTY TIPS: Make sure your lashes are clean before curling them. Never close the eyelash curler too close to the base of the lash – you can pinch your eyelid. Always choose a metal or heated eyelash curler in place of a plastic one. Heat the eyelash curler with hot water or a hair dryer. Always apply mascara after curling the lashes. You can curl the bottom lashes if you want. Replace the pads on the curler every three months. Always make sure that the eyelash curler is clean before using it. To clean your eyelash curler use a cotton swab dipped in cleansing milk, makeup remover or alcohol. 45 www.beautyebook.com All Rights Reserved. How to Apply Mascara Properly Mascara, as well as lipstick, is probably the most used makeup product in the world. The mascara emphasizes the eyes and gives them definition. Mascara comes in two forms – waterproof and water-soluble. Waterproof mascara doesn’t dissolve in water, but it can cause problems. You can remove it with solvents as you wipe around your eyes, but this action may pull at eyelashes and even break the lashes. Water-soluble mascaras are easier to remove because they dissolve easily in water. Neutral shades of mascara color work best. The black works best for most people, making the eyes look brighter. A lighter shade will lessen the depth of deeper eyes. Brown and blue mascara works best for those with blond hair. Nothing widens and opens the eyes like curling the lashes, even if you do only the tips, so curl the lashes before applying mascara. Always start the makeup application with the mascara – this way it will be easier for you to clean up the eyelids if small particles should drop during the application. Flick the brush against the mascara holder to eliminate any little drops. When moisturizing the face be careful not to get moisturizer on your lashes. When using mascara take the wand out of the tube and let it dry slightly for one or two minutes. Apply a powder to the lashes, this will give your lashes volume and will allow the mascara to stay longer. Look down into a mirror and stroke lashes upwards with just the tip of the brush. Always brush the lashes from above and then upwards from below to get the both sides of the lashes. First apply a thin coat, lit it dry and then build up with a second coat of mascara. When applying mascara to the lower lashes, gently brush the tip of the applicator across them. Always allow the first coat to dry before applying the second coat. At the end comb the lashes to separate the hairs and to remove the excess mascara. 46 www.beautyebook.com All Rights Reserved. Tips: Never add water to mascara. To remove the excess mascara blot the lashes with a tissue. In order to eliminate any little drops, flick the brush against the mascara holder. Do the top lashes first and then the lower lashes. If you want to achieve more depth, apply a very fine line to the lash line of the eyelids. Make sure that the wand isn’t overloaded with mascara – take some off with a tissue before applying. After applying mascara try not to blink for a few seconds. Stay away from mascara that clumps and flakes easily, because it can get into eyes and irritate not only your eyes but also your skin. Always remove the mascara and eyeshadows before going in bed, otherwise your skin and eyes will become irritated. After a few months a bacteria can buildup in opened tubes of mascara which can lead to eye infection and irritation, so discard mascara after five months of usage. Never curl your lashes after applying mascara because the eyelashes can stick to the pad on the curler. Don't apply mascara on the bottom lashes if you are prone to dark shadows under the eyes as it will only accentuate them. If you suffer from stubby lashes, try a slick of Vaseline on them every night before bed. Never share your mascara or other makeup products that come into contact with body fluids, because this will contaminate the products. 47 www.beautyebook.com All Rights Reserved. Finding the Right Shade of Lipstick Finding the right shade of lipstick not only enhances your features, but can also reflect your mood and personality. A swipe of well-chosen lipstick can be all it takes to transform how you look and how you feel about yourself. As we know, not all shades of lipstick suit everyone, some colors look different on different skin tones, that’s why the first thing you should do when choosing a lipstick is to determine your skin tone. Determine if you are cool-toned or warm-toned. Those considered to be cool-toned usually have brown or ash blond hair and blue or dark eyes, their skin have red undertones, tending to the pink. The warm-toned people have blond hair, green or hazel eyes and their skin has yellow undertone. For those with warm skin tone warmer shades will look best – caramel, cappuccino, browns with hints of gold and bronze. Pink, red, beiges will look best on cool-toned skins. Use two different lipstick one for the day and one for the evening. During the day wear a light shade and for the evening apply one with saturated shade – reds, bronzes, browns and corals. When wearing a strong lipstick colors, keep cheeks and eyes neutral, choose pale pinks, beige, browns and plums. This will complement the lips without drawing attention away from them for a truly fabulous look. Always use a lip liner to define the lips. 48 www.beautyebook.com All Rights Reserved. Choose a lip liner that matches your lips and lipstick color perfectly or use a lip liner a shade darker from the lipstick. Apply it lightly to the lips and fill in with lipstick. • darker shades are perfect for enhancing naturally pale complexions and offsetting bright green or blue eyes to stunning effect. These lipstick colors look great worn with warm gold, bronze and brown eyeshadows for evening glamour. • the natural shades enhance the golden complexion and give an elegant but subtle finish. • coordinate your lipstick with your nails and blush • for dark skin you can wear luscious red lipstick for a fair skin go for a rich plum or subtle pinks • to make the finish last longer, blot colored lips with a tissue, dab on a little face powder and then apply a second layer of color • to keep your lips soft apply a lip balm every day • apply foundation on face powder over your lips to create a base for your lipstick 49 www.beautyebook.com All Rights Reserved. How to Apply Lipstick to Stay Put On Longer Properly? This cosmetic product that every woman has in her handbag adds color to the face and gives a finished look. A swipe of well-chosen lipstick can be all that’s needed to transform your look. The lips as well as the eyes are the most important area in your makeup and that’s why the lipstick is the most popular makeup product in the world. Nowadays there is a wide range of lipsticks – numerous shades, textures and brands. Most of the lipsticks contain moisturizing ingredients, vitamins, UV protection, oils, waxes and emollients that apply color and texture to the lips. Keep your lips as smooth as possible before you apply the lipstick - apply a lip balm, Vaseline, honey or lip cream every day to keep your lips hydrated, soft and to avoid chapping. Benefits of applying lipstick: Adds final touch to your makeup Nourish and moisturize your lips Adds color to the lips Transforms your look Perfects the shape of your lips Enhances the beauty of your lips The fastest and the easiest way to emphasize your look How to apply lipstick properly: Step 1 Exfoliate and moisturize your lips When you exfoliate your face don’t forget to pay attention to the lips. Exfoliate them gently using a toothbrush and a mild exfoliators. Apply a lip balm daily to keep your lips hydrated and soft. Instead of a lip balm you can use petroleum jelly or honey. 50 www.beautyebook.com All Rights Reserved. Step 2 Outline your lips with a lip liner Always apply lip liner prior to applying the lipstick. Outlining the lips with a lip pencil helps to keep the color from bleeding. The lip pencil allows your lipstick or lip gloss to last longer by creating a base for your lipstick. When drawing the lip line you give more definition to your lips and if you use the lip liner properly you can make your lips look bigger and fuller. Use a lip pencil a shade darker than your lipstick color. Start drawing at the centre of your upper lip and slowly move to the centre of the bottom lip. Don’t forget to line the corners of your mouth. Step 3 Put on some foundation or powder Applying a dusting of powder or a bit of foundation to the lips helps maximize the lipstick’s staying power. The foundation or the powder should be the same shade that you are using for your face. Applying a bit of foundation to your lips creates a perfect base for the lipstick and emphasizes its color. Step 4 Apply the lipstick You can apply lipstick using a lipstick brush or straight from the tube. The lipstick brushes are small, flat brushes – they can be used for outlining the lips as well as applying the color for a longer lasting lipstick color. I personally think that a lipstick should always be applied with a brush – the brush maximize the lipstick’s staying powder and provides an even application. Run the brush on the lipstick from side to side so that it has enough lipstick on it. Always start the lipstick application at the centre of your lips. Open your mouth slightly and brush on color starting from the centre of your lips to the corners. Always apply the lipstick to the upper lip first, using as little lipstick as possible with a firm and even strokes. Step 5 Blot your lips Always remove the excess color from your lips – blot your lips with a tissue to absorb the excess color and apply a second layer of the lipstick. Step 6 Add lip shine If you want to add shine to your lips use a lip gloss. Apply it on to the centre of your lips and spread it out to make your lips fuller. 51 www.beautyebook.com All Rights Reserved. Useful Beauty Tips: The right lipstick can look fantastic on cheeks – yes, you can use your lipstick as blush, but don’t apply it straight from the bullet. Dab it only lightly with your finger, and blend until you achieve a natural color. If your lips are thin – commit drawing your lips with a lip pencil close to your lip color and fill in with lipstick or lip-gloss. Use light shades to make them appear fuller. Using only a lip gloss will also give the illusion of fuller lips. If your lips are too full – blot the entire lip out using a concealer and redraw just within the line with a darker tone of lipstick or lip-gloss. Use two different lipsticks – one for the day and one for the evening. During the day wear a light shade and for the evening apply one with saturated shade – reds, bronzes, browns and corals. When wearing a strong lipstick colors, keep cheeks and eyes neutral, choose pale pinks, beiges, browns and plums. This will complement the lips without drawing attention away from them for a truly fabulous look. If your lipstick feather into the lines around your lips, switch to a less creamy lipstick and powder your lips with loose powder before applying it. When re-applying lipstick or lip gloss, make sure you get all the old stuff off first. Use a nude lip liner to make your lip gloss stay put on longer it gives the gloss something to adhere to Be sure you use lipstick of a good quality. If your skin is mature avoid using heavy lipsticks as they draw attention to any fine lines around the mouth. Creamy lipsticks go on more easily and are better for moisturizing your lips. Treat chapped lips by hydrating them with warm water from a damp washcloth and coating them with lip balm or Vaseline. Use a lip liner that matches your lipstick. To make the finish last longer, blot colored lips with a tissue, dab on a little face powder and then apply a second layer of color. 52 Never lick your lips because doing so will serve them to dry out more. Exfoliate your lips regularly with a mild exfoliators www.beautyebook.com All Rights Reserved. To keep your lips soft apply a lip balm every day When you want to buy new lipstick don't apply any makeup. Don't try to test lipstick on your hand - it's nothing like your lip shade. Apply foundation on face powder over your lips to create a base for your lipstick To prevent lipstick on your teeth make an ``O`` with your mouth and put your finger in Use a fresh shaped lip pencil Never use lip liner that is too dark than your lipstick’ color Always use a brush to apply the lipstick Applying lipstick vertically will help you hide lip lines Applying thinner layers will give you a better look. Always apply the lipstick at the end and reapply it frequently Apply honey to the lips to nourish and moisturize them Try: Cover Girl Incredifull Lipstick ($7.50) – a fantastic lipstick that makes your lips feel soft and looking fuller. Stay put for more than 4 hours. L'Oreal Colour Riche Lipcolour ($8.10) – Long lasting, creamy and smooth lipstick that moisturize your lips Max Factor Color Perfection Lipstick ($7.20) – gives matte moist finish ,long wearing and stay-fresh color 53 www.beautyebook.com All Rights Reserved. Revlon Colorstay Sheer Overtime Lipcolor ($8.90) - formula with silk proteins looks fresh for up to 8 hours Rimmel Rich Moisture Lipstick ($6.10) – Creamy lipstick with a hint of shimmer for a subtle, sophisticated lip Givenchy Lip Lip Shine! Lipstick ($25) - a hydrating blend of apple seed extract provides moisture & suppleness Bobbi Brown Lip Color Lipstick ($22) - gives lips instant polish with rich, full coverage Chanel Hydrabase Lipstick ($25.50) - comfort and preserves the natural suppleness of your lips. A color that stays put on more than 7 hours. 54 www.beautyebook.com All Rights Reserved. How to Remove the Makeup Properly Removing the makeup in the evening is a must in order to let your skin breathe and regenerate during the whole night. Understandably, late night tiredness causes many women to fall asleep without removing the makeup, but that can be very damaging to the skin. Leaving makeup on your skin during the night clog your pores and breakout may occur more frequently. When makeup is impacted in the pores, it can make them look larger and after a few days blackheads and pimples may appear. Before you begin removing the makeup you will need: Eye makeup remover Facial cleanser Cleansing milk A towel Cotton pads Tonic Moisturizer Step One Start by removing your eye makeup. Removing mascara can be very difficult, especially if it is waterproof. To remove mascara and eye shadows you will need an eye makeup remover. Moisten a cotton pad with a little bit of the remover and gently wipe each eye. Close your eyes and carefully rub downwards on the lashes. Repeat this a few times until all traces of mascara are off. Never stretch the delicate skin around the eyes. Use another cotton pad if you have to and remove the eye shadows. In place of eye makeup remover you can use baby oil, wet wipes but never use regular makeup remover on your eyes. Step Two For the rest of your face use a cleanser, but never soap unless it is specially designed 55 www.beautyebook.com All Rights Reserved. for the face. Wet your face and apply facial cleanser. Gently rub into the face and don’t forget your neck. Concentrate on areas where you had makeup on – mouth, nose, and cheekbones. Allow the cleanser to penetrate the skin for two/ three minutes. Step Three Rinse your face with lukewarm water to remove the cleanser and dry your skin with a towel. Rinse a number of times to remove all traces of both cosmetic and cleanser residue. Step Four Tone your skin Use oil-free astringents appropriate for your skin type. Use it lavishly – apply with cotton pad and wipe until clean. The toners are one of the most important part of your daily regimen. They remove the traces of makeup, dirt and oil that your cleanser may have missed. The toners also reduce pores, eliminate oil and refine the skin. Step Five Moisturize your skin Don’t forget to moisturize your skin after you have removed the makeup. Other alternatives to remove the makeup: Cleansing wipes - Besides being comfortable and always being on hand, you can use them during the day – to remove the lipstick from the lips, or the greasy eyeshadows. Olive oil – it can be used to remove the makeup even the eye makeup Baby oil – it removes all kinds of makeup and is especially good of removing the mascara. It’s appropriate for those with hyper-sensitive skin. Tips: 56 Avoid washing off eye makeup with facial cleanser – it can irritate your eyes Don’t use eye makeup remover to remove face makeup Makeup should be removed from every where it was applied to Always apply moisturizer www.beautyebook.com All Rights Reserved. Never go to bed without removing the makeup – it only takes a few minutes Cleansing the face should also include the neck and behind ears area Use soft motions to remove the makeup Never stretch your skin If you can’t remove the makeup, repeat it a number of times Choose oil-free products Try: Neutrogena Oil-Free Eye Makeup Remover – it is appropriate for every skin type and remove all traces of makeup without irritating the skin Neutrogena Makeup Remover Cleansing Towelettes – they dissolve all traces of oil, dirt and makeup. Appropriate for every day use. Lancome Bi-Facil Double Action Eye Makeup Remover – gently whisk away even waterproof eye makeup, appropriate for sensitive skin. Decleor Eye Makeup Remover – removes all traces of makeup and dirt, moisturize and soften the skin. 57 www.beautyebook.com All Rights Reserved.
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