Tesla Motors Investor Presentation Jeff Evanson – VP Investor Relations © Copyright 2013 Tesla Motors, Inc. Forward Looking Statements Certain statements in this presentation, including statements relating to the ongoing development, quality improvements, production, supply chain, demand for and delivery expectations of Model S; the ability to achieve revenue and gross margin targets; and the ability of Tesla to execute on its new interactive retail strategy, future store, service center and Supercharger network opening and expansion plans; and statements regarding future vehicles such as right hand drive Model S, Model X and Gen III are “forward-looking statements” that are subject to risks and uncertainties. These forward-looking statements are based on management’s current expectations, and as a result of certain risks and uncertainties, actual results may differ materially from those projected. You should not rely upon forward-looking statements as predictions of future events. Although Tesla believes that the expectations reflected in the forward-looking statements are reasonable, Tesla cannot guarantee that the future results, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: delays in the ramping of production and delivery of Model S, including the ability of suppliers to supply parts at desired quality levels and quantities, market acceptance of electric vehicles in general and new Tesla vehicle models, specifically Model S and Model X; Tesla’s ability to control the costs associated with our business; Tesla’s ability to execute on its plans for its interactive retail strategy and for new store, service center and Supercharger openings as well as the risks and uncertainties identified under the section captioned “Risk Factors” in our quarterly report on Form 10-Q filed with the SEC on August 9, 2013. Except as required by law, Tesla disclaims any obligation to update information contained in these forward-looking statements. © Copyright 2013 Tesla Motors, Inc. Foundation for Continued Success IP Leader Proven Brand Leading Partners Growth Platform Range leader Tesla = EV leadership Sales Manufacturing Pack cost leader Proven vehicles Suppliers Stores/Service Charge-rate leader EVs as better cars Investors Supercharging World Class Management Team $746 Million in Cash* * Cash & cash equivalents as of 6/30/13 © Copyright 2013 Tesla Motors, Inc. Model S – Most Awarded Car of 2013 “Better than anything we’ve ever tested” “99 out of 100 points” © Copyright 2013 Tesla Motors, Inc. Significantly Expanding the Market Acceleration 0-60; 4.2 s (Performance) Range 265 miles for 85 kWh Starting Price for 60 kWh $62,400 (net of US tax credit*) Effective Finance Cost As low as $580 / month** * U.S. federal tax credit is $7500 ** After fuel savings © Copyright 2013 Tesla Motors, Inc. Safest Car Ever Tested by NHTSA 5 Star Across the Board NHTSA Safety Rating Overall Rating Frontal Crash Side Crash Rollover © Copyright 2013 Tesla Motors, Inc. Demand Exceeding Production U.S. demand 20,000 per year Global demand 40,000+ per year by late 2014 Tesla owners are our best salespeople © Copyright 2013 Tesla Motors, Inc. Market Share Leader – Large Luxury U.S. Unit Sales CYTD through June 2013 12000 10000 8000 6000 4000 2000 0 Model S MB S-Class Lexus LS BMW 7 Series Audi A8 Tesla Outsells Most Large Luxury Vehicles in U.S. Approx. 10% Market Share Source: Company reports © Copyright 2013 Tesla Motors, Inc. Porsche Panamera On Plan for Transformational 2013 Production Rate about 500 per week 1H 2013 Units Sold over 10,000 1H 2013 Financials Profitable (non-GAAP) Positive Cash Flow from Operations Planned 2013 Deliveries 21,000 Q4‘13 Gross Margin Target 25% (with no ZEV credits) © Copyright 2013 Tesla Motors, Inc. Range & Cost Leader Range Leader (miles/charge; EPA 5-cycle test) Model S (85 kWh) 265 Model S (60 kWh) 208 Nissan Leaf 84 Over 140 Patents Awarded Honda Fit EV 82 Over 240 Patents Pending Chevrolet Spark 82 Ford Focus EV Mitsubishi i-MiEV 76 62 Cost Leader (battery pack cost – $/kWh) $700 $650+ $600 $500 $400 $345 $300  $200  Cost Survey: Roland Berger Study LiB Value Chain and Cost Model (March 2011)  Tesla Model S – Projected cost not disclosed. Includes all cells, electronics, packaging and labor costs $100 $2010  © Copyright 2013 Tesla Motors, Inc. 2020  Tesla Model S Tesla Powertrain – End-to-End Innovation Integration Value: A System that is Greater than Sum-of-the-Parts “18650” Cells Battery Pack Power Electronics Motor Gear Box End-to-End Intellectual Property • Unique Chemistry • Proprietary Cathode Geometry • Automotive-Grade Construction • Passive Safety Features © Copyright 2013 Tesla Motors, Inc. • High Energy Density • Active Cooling • Charge Balancing • Active Safety Features • Mfg Trade Secrets • Power Mgmt Software • Thermal Mgmt Software • Charge Mgmt Software • Flux Phasing & Mgmt • 2-Way Inverter • On Board Charger • Compact Design • Instant Peak Torque • AC Induction Motor • No Rare Earth Metals • 87% Avg Efficiency • In House Mfg • Proprietary Design • Up to 18,000 RPM • No Shifting • Smooth & Reliable • In House Mfg Retail Expansion Plan North America Asia/Pacific Europe Period Ending: 2Q 2013 41 ≈45 Map Key Stores / Galleries © Copyright 2013 Tesla Motors, Inc. Service Center Expansion Plan North America Asia/Pacific Europe Period Ending: Q2 2013 47 ≈75 Map Key Service Centers © Copyright 2013 Tesla Motors, Inc. Nationwide Supercharger Network Current Installations 2013/14 Projection 2015 Projection Fast Charge Capability (up to 150 miles in 20 minutes) Sustainable & Convenient Free © Copyright 2013 Tesla Motors, Inc. Model X – A New Vehicle Category Theme Functionality, Style and Performance Powertrain World’s First Dual-Motor AWD Availability Late 2014 Falcon Wing Doors Deployed © Copyright 2013 Tesla Motors, Inc. Unit Growth Roadmap 2013 60 kWh EU APAC 2014-2015 2016-2017 Right Hand Drive Model S Model X Third Generation Platform Store, Service Center, and Supercharger Network Expansion 21,000 deliveries © Copyright 2013 Tesla Motors, Inc. Next Vehicle (Model X) Higher Volume at Lower Price Point Questions & Answers © Copyright 2013 Tesla Motors, Inc.
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