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Advertising Federation of Fort Wayne, Inc.
P.O. Box 10066
Fort Wayne, IN 46850
Spring
2003
www.adfedfortwayne.org
President
Robert Swinehart, Federated Media,
WQHK-FM K105
Silver Medal Award Winner
2003
Immediate Past President and
Vice President - Education
Jeff Archer, WBTU Radio/Artistic Media
President Elect
Jeff Gschwind, Burkhart Advertising, Inc.
Ronnie L. Smoots, 1937-2002
Vice President - Programs
Chris Cage, Indiana Research Service, Inc.
_A_G_E_N_C_Y___________________________
Asher Agency
Asher Agency
Catalyst Marketing Design
Riley/Trademark
Riley/Trademark
Riley/Trademark
Riley/Trademark
Shapes Advertising Design
Asher Agency
Asher Agency
Asher Agency
Boyden & Youngblutt Advertising and Marketing
Boyden & Youngblutt Advertising and Marketing
Catalyst Marketing Design
Riley/Trademark
Riley/Trademark
Riley/Trademark
CONGRATULATIONS
TO THE LOCAL
6TH DISTRICT
ADDY AWARD WINNERS
_C_L_IE_N_T_____________________________
Comcast Cablevision
Irmscher Suppliers
Catalyst Marketing Design
Swiss Re
Rock Leasing
Hacienda Mexican Restaurants
Hacienda Mexican Restaurants
Shapes Advertising Design
Lutheran Schools
Lutheran Schools
Allen County Public Library
Vera Bradley
Indiana University-Purdue University Fort Wayne
111 Design
Grabill Bank
Joseph Decuis
Scott’s Food Stores
A__W_A_R_D___________
Gold ADDYÆ Award
Gold ADDYÆ Award
Gold ADDYÆ Award
Gold ADDYÆ Award
Gold ADDYÆ Award
Gold ADDYÆ Award
Gold ADDYÆ Award
Gold ADDYÆ Award
Silver ADDYÆ Award
Silver ADDYÆ Award
Silver ADDYÆ Award
Silver ADDYÆ Award
Silver ADDYÆ Award
Silver ADDYÆ Award
Silver ADDYÆ Award
Silver ADDYÆ Award
Silver ADDYÆ Award
Welcome New Members
Doug Barrow
Tom Bowser
Alan Nauts
Charity Pocock
WPTA-TV
The Energy Alternative
University of Saint Francis
SAAL Advertising
AFFW
WEBSITES
Edward Smith
Nicholas Solga
Sheri Ward
Frost Illustrated
Marketshare + Inc
Burkhart Advertising
www.adfedfortwayne.org
The official website of the Advertising Federation of Fort Wayne can be found at www.adfedfortwayne.org.
You can learn more about AFFW and it’s many endeavors, join a committee, check out the current cover
story, locate members, or get valuable links to other websites. Check it out soon!
Also, check out www.fortwayneaddys.com and www.district6aaf.org for additional information
Ron majored in Radio and T elevision at Indiana University, where he sang with the Singing
Hoosiers. He began his advertising career at WPT A-TV in 1959. There, he worked in
production until serving with the U.S. Army from 1961 to 1963, during the Viet Nam war.
He returned to WPTA-TV in 1963 until 1966, when he moved to WANE-TV as a
director. His directing credits included the Ann Colone Show , Laurel and Hardy’s Magic
Castle with Dick Stoner, and many news programs and specials. Ron also served as
Commercial Production Manager at WANE, producing outstanding commercials both
in-house as well as with many local ad agencies.
Vice President - Awards
R.J. Ruse, Federated Media, WFWI Radio
Vice President - Membership
Ann Newsom
Craftline Printing Company
Vice President - Public Service
Sonya Maldeney,
Fort Wayne Newspapers
Vice President - Ethics/Legislation
Mike Coil, Better Business Bureau of
Northeastern Indiana, Inc.
Recording Secretary
Jill Brown, Asher Agency, Inc.
Treasurer
Molly Spake, WPTA-TV
Board Members
George Baldus
The Baldus Company
Matthew Coffman
Viacom Outdoor
Cathy Edwards
Burkhart Advertising, Inc.
Carol Kovach
Federated Media, WFWI Radio
Mark Hutsell
Fast Print, Inc.
Ayaz Malik
Marketing Impact, Inc.
Lynn Sroufe
Fort Wayne Newspapers
Tom Steigmeyer
WKJG-TV
Indiana 6th District Officers
John Chidester
Governor
Jeff Slaven
Lieutenant Governor
Matt Harlow
State Director
Recognition Luncheon
Thursday, May 22, 2003
Fort Wayne Country Club
Cocktails 11:30 a.m.
Lunch 12:00 Noon
Program 12:30 p.m.
$20 per person
After 10 years at WANE, Ron realized a dream and went into business for himself, forming
his video production company. Pic Trics became the first video production house in Fort
Wayne. After a short time working out of his home, he moved his business to a studio on
Fourth Street, where he continued videotaping and creating until 1988. He then sold his
company to AHL Communications, where he remained as General Manager until 1995.
During his tenure in television production, Ron not only won Addy Awards for his
commercials, but also inaugurated innovative local TV programming that included sports,
entertainment, medical, training, government and community activities.
He always had time to teach, and share the business he loved. He sponsored an ongoing
internship program for college students majoring in media for many years. In 1995, he
joined Markey’s Audio Visual as an Account Executive and remained there until 1999.
Sadly, Ron was diagnosed with cancer in 1998. During his chemotherapy, he suffered two
serious heart attacks that resulted in double by-pass surgery. His many credits include
serving on the Cable T elevision Fund Access Board of Directors and Cable T elevision
Program Advisory Council. His involvement with the Ad Fed goes back to 1972. He served
on the Ad Fed Board of Directors in 1979, and several years on the Addy
Awards Committee.
Payment must accompany reservation,
to arrive no later that Friday, May 16, 2003
Ron was extremely creative and loved to meet new people and new challenges! He
enjoyed working with professionals who shared his passion for the business. It was never
about the money. His quote from a newspaper article sums it up, “When you do something you think is good – it’s all your
own. TV production is not necessarily a financially rewarding occupation, but it’s really a kick. It’s a job like any job and you
have to like it for there to by any type of fulfillment. I wouldn’t do anything else.” Ron passed away December 27, 2002.
Past Silver Medal Award Winners
2002
2000
1998
1997
1996
Eric Johnson
Beth Miller
Nancy J. Wright
Roger Diehm
R. Bruce Cynar
General Manager, Ad Lab Advertising
President, HPN Inc.
VP/Creative Director, Ferguson Advertising
Assistant General Sales Manager, K105-FM
General Sales Manager, WANE-TV
2003 Scholarship Recipiants
Sarah Musselman, Olivet Nazarene University & Emily R. Maher, Butler University
Lincoln Printing Corp has moved to its new location at 3310 Congressional Parkway. J. Randy Roberts is President. • Audrey Riley is the President of the newly formed
Riley + Company • Rebecca Hollenbeck is now with Riley + Company • Sonya Maldeney is now the Major Accounts Manager with Fort Wayne Newspapers • Chad
Stuckey is the President of newly formed BIG Design & Advertising LLC, located at 1245 East State Blvd.
MARTIN LUTHER KING
MONTESSORI SCHOOL
If you have an item about
your company for the
LatestBuzz, you can send it
to Mark Hutsell by e-mail at
[email protected] or by
fax at 260-482-8531
AFFW Public Service Project:
AAF National Conference 2003 - June 4-7
Martin Luther King Montessori School - The Dream Lives On
SHAKING UP HE WORLD OF ADVERTIZING
T
The Advertising Federation of Fort Wayne has embarked on an ambitious
Public Service project for 2003 to benefit the Martin Luther King Montessori
School - a preschool program, predominately serving families in central Fort
Wayne. This ambitious project is planned to assist in MLK Montessori’s efforts
to raise $5,000,000 to build a new campus.
The Dream Lives On
MLK Montessori School benefits underprivledged pre-school aged children in
the Fort Wayne area. The school is currently located at 3 different locations
throughout Fort Wayne and is run on a shoestring budget and a loyal volunteer base as state and federal funding continues to decrease. Even
with incredible obstacles, the school has continued to grow and so has the demand for more students to attend. Several years ago, ground was
purchased with the intent on building a facility to bring all of the students together under one roof. On January 20th, 2003 a groundbreaking
ceremony was held at the schools’ new location on Tillman Road, across from Fairview Golf Course.
Ayaz Malik and his team at Marketing Impact have embarked on a two-tier
commitment to MLK with the creation of a public awareness campaign and a
capital fundraising campaign. The public awareness campaign will include print ads,
TV and radio public service commercials, outdoor boards and website. The capital
campaign will include a portfolio and the materials to present to potential financial
contributors. AdFed and MLK Montessori give heartfelt thanks to Ayaz and
Marketing Impact for graciously donating their time and talent.
I want
to be a
Speakers
Over 30 senior-level executives will discuss issues including global branding; advertising ROI; Hollywood deal making; and entertainment, multicultural and women’s
marketing. Speakers include:
ADDY(r) Awards - June 7
The largest creative advertising awards competition, the ADDY(r) Awards are the
conference finale. This year the ADDY(r) Awards broadens in size, scope and
stature through the inclusion of international entries.
• Jim Stengel, Procter & Gamble
• Laura Caraccioli, SMG Entertainment
• Andrea Alstrup, Johnson & Johnson
Ad Expo 2003 - June 5 & 6
The Ad Expo is the advertising industry’s premier exhibition. Taking place in conjunction with the AAF National Conference, the Ad Expo provides an opportunity
for your agency to spotlight its products and services to the movers and shakers and decision makers - of the advertising industry.
National Student Advertising Competition -June 5 & 6
Sponsored by Toyota this year, the NSAC is the only student competition of its kind
in the nation. Students solve a marketing challenge of a major national corporation
by developing a multimedia campaign pitch. Students get a taste of the real world,
new content for their portfolios and rÈsumÈs and a chance to network with industry recruiters.
• Bob Dowling, The Hollywood Reporter
• Christy Haugbegger, Creative Artists Agency
With a variety of workshops and panel discussions planned, this advertising conference is the one must-attend industry event to deliver the material content and takeaway value that really matters to the professionals in the field. This is your chance to
meet the movers, shakers and decision-makers in advertising.
Schedule of Events
Go to www.aaf.org/calendar/pdf/aac_sched03.pdf for the conference schedule
of events.
Register Now!
To learn more about the AAF National Conference and register online, visit
www.aaf.org/calendar/aac.html.
Salute to AAF Achievers
The annual awards ceremony recognizes the outstanding contributions of local
advertising club leaders.
“None of this would be possible without AdFed. The capital campaign has been put
on the backburner for 30 years, because of the costs. Our dream has finally
come true, now that AdFed has stepped up to the plate.” Alice Jordan-Miles, MLK
Executive Director.
AdFed is currently seeking assistance with Project MLK. To become a part
of the Public Service team, please contact Sonya Maldeney, Vice-President
Public Service @ 461-8287.
The AAF National Conference & Ad Expo offers the best of everything - new business opportunities, over 30 high-profile speakers, awards programs, recruiting
opportunities and more.
BUSINESS WIRE, AMERICAN ADVERTISING FEDERATION
ENTER INTO ALLIANCE THAT PROVIDES PRIME SERVICE OPTIONS
FOR AAF CORPORATE AND CLUB MEMBERS
Dreams Can Come True... Because Of You
WASHINGTON, D.C., April 22, 2003-Business Wire and the American Advertising Federation (AAF) announced today their strategic relationship that provides AAF
members with access to Business Wire’s worldwide media distribution services and preferred benefits and member services. Business Wire electronically delivers fulltext news releases directly to editorial desktops in newsrooms worldwide.
Business Wire and AAF, a national trade association that serves as the “Unifying Voice for Advertising,” have cooperated on a number of integrated marketing initiatives over the past two years. Today’s agreement provides AAF’s 130 corporate members (advertisers, agencies and media companies) and 210 regional club members with cost-saving pricing options as a benefit of association membership.
AFFW
Calendar
Important Dates:
AFFW Program - Thursday, May 22
Silver Medal Award and Recognition Luncheon, May 22nd, Fort Wayne Country Club
Annual Golf Outing - Tuesday, June 17
Chestnut Hills Golf Course
AAF National Conference and Ad Expo
June 4-7, see article on following page for details
“In a time of fierce competition, the AAF is constantly looking for innovative ways for our members to communicate their mission,” said Wallace S. Snyder, AAF president and CEO. “This partnership with Business Wire will allow our member executives to deliver their message more effectively and efficiently.”
“Business Wire and AAF share a similar vision with regard to the convergence of communication functions within Corporate America,” said Cathy Baron Tamraz,
Business Wire president. “Our alliance is designed to provide a complementary turnkey communications channel for marketers to disseminate their message, in addition to proven advertising platforms.”
Business Wire is a sponsor of the AAF National Conference 2003, June 4-7 at the Century Plaza Hotel in Los Angeles. Business Wire and The Wall Street Journal will
co-sponsor a major conference luncheon on Friday, June 6.
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