Business Support Newsletter Spring 2015 New Research: Moms are more likely to purchase from PBS sponsors. The following chart presents the purchasing preferences of moms in relation to a company’s sponsorship outlet: Q: All things being equal, I would purchase a product from a company or service because.... 100% 90% 80% 65% 70% 60% 43% 50% 40% 37% 30% 15% 20% 10% 10% 0% I appreciated their involvement in the community They supported my local PBS station I knew they sponsored PBS KIDS programs I knew they advertised on Disney programs I knew they advertised on Nickelodeon Programs PBS Kids PBS Kids programs provide curriculum-rich content that addresses essential skills such as STEM, Literacy, and Social and Emotional Development. Parents agree that PBS Kids helps children prepare for success in school and life, and is a trusted and safe place to watch television. According to a recent survey, parental trust in the PBS Kids brand translates to affiliated sponsors: 87% of parents appreciate companies that support programs and services on topics like literacy, health and early education 81% of parents appreciate companies that support PBS Kids because the programs and services are valuable to their children 78% of parents agree that they would choose to purchase a product that supports PBS Kids programs 76% of parents agree that companies that support PBS Kids programs are trustworthy 75% of parents agree that companies that sponsor PBS Kids programs are exceptional SOURCE: ORC Parent Caravan Upcoming Sponsorship Opportunities POLDARK ON MASTERPIECE – June 21 - July 26 Ross Poldark rides again in a swashbuckling new adaptation of the hit series that helped launch Masterpiece in the 1970s. Aidan Turner stars as Captain Poldark, a redcoat who returns to Cornwall after the American Revolution and finds that his fighting days are far from over. FIRST PEOPLES – June 24 - July 8 The last decade has brought significant advances in our scientific understanding of how humans came to be the modern beings we are today. Combining archaeology, genetics and anthropology, the five-part First Peoples restructures the family tree of the human race, showing how the mixing of prehistoric human genes led the way for our species to survive and thrive around the globe LAST TANGO IN HALIFAX SEASON 3 – June 28 - August 2 The third season of this award-winning series continues to celebrate love and life. Celia and Alan plan to make the most of their time together when a surprise visitor stops them in their tracks. Caroline and Kate settle into married life and look forward to motherhood with Kate in her third trimester, but a devastating event knocks everyone for a loop. Old habits come back to haunt Gillian as she grapples with following her head over her heart. OPERATION WILD – July 1 - July 15 Join veterinarian teams around the world as they undertake groundbreaking operations to try to save animals’ lives. Find out how pioneering human medicine is transforming ways to look after animals in some of the most remote places on earth. Witness dramatic stories of ingenuity, invention and dedication. LIFE ON THE REEF – July 22 - August 5 The Great Barrier Reef is one of the richest and most complex natural ecosystems on earth. Home to a stunning array of animals, from microscopic plankton to 100-ton whales, it is one of the Seven Wonders of the Natural World. The three-part Life on the Reef presents a unique and fresh angle on Australia’s greatest natural icon, seen through the eyes of those who live, work and play in this natural wonderland. VICIOUS SEASON 2 – August 23 - September 27 Partners Freddie (Ian McKellen) and Stuart (Derek Jacobi) have lived together in a small central London flat for nearly 50 years. Constantly picking each other apart, Freddie and Stuart are always at each other’s throats. However, underneath their vicious, co-dependent fighting, they share a deep love. Featured Series: POV The award-winning POV (a cinema term for “point of view”) is the longest-running showcase on television to feature the work of America’s best contemporary independent filmmakers. Featured documentaries this summer include: “Cutie and the Boxer” – The Academy Award-nominated film is a moving account of the chaotic and unconventional 40-year love affair and creative partnership between action painter Ushio Shinohara and his wife, Noriko, also an artist. “Out in the Night”- This award-winning documentary examines the case of seven African-American lesbians charged with gang assault and attempted murder against a man who violently threatened them on the streets of New York City, revealing the role that race, gender identity and sexuality play in the criminal justice system Current Sponsors: First Insurance Company of Hawaii Our Kakaako – A New Neighborhood by Kamehameha Schools Partner Profiles “Everyone watches television. Why not help bring the best quality programming available to our local audience. It’s important for those able to help, to do so.” L. Richard Fried, Jr, Founding Member Cronin Fried Sekiya Kekina & Fairbanks “My love of education and my desire to make education available to all the people of Hawaii has led me to support PBS Hawaii for about 25 years. I want to help educate people, especially children, regardless of income.” Dr. John Mirikitani The John & Clifford Mirikitani Foundation “It’s wonderful that shows like Sesame Street can reach millions of children and help get them ready for school and life-long learning. We truly appreciate the opportunity to support PBS Hawaii, accessible to so many people and helps make our community a better place.” Rhonda Griswold, Managing Partner Cades Schutte For more information on available programs for sponsorship, please contact Tatsu Sasaki at [email protected] or 808-973-1990.
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