Marco Ariel Varela

Marco Ariel Varela
Ads Solutions Consultant @ Google
Academic Background
• Dec/2009: ​
Casper Libero Social Communication School – S. Paulo – Brazil; Graduation in Advertising & Marketing.
Main Qualifications
• Digital Marketing & Web Solutions
­ 1 year leading implementations of Google's DoubleClick Digital Marketing platforms at top agencies and advertisers in Brazil.
­ Proven skills on e-Commerce performance improvement via SEM and SEO, having doubled IBM Brazil' e-Commerce sales in 2008;
­ Experience in B2B web solutions design, development project management and production: IBM e-Commerce for Computer
Hardware; IBM software licenses renewal management for SMB, and tailored made portals for top advertisers;
• Marketing & Communications​
­ 3 years leading marketing initiatives at P&G: 2 years for brand marketing (Eukanuba and Iams) and 1 year for customer and
channel marketing (Small Medium Business / High Frequency Stores) from the Financial standpoint;
­ Experience in trade campaigns design and marketing materials production;
­ Experience in new business skills enablement, developing and delivering marketing and technical education to medium and large
audiences (e.g. I have trained over 300 employees at P&G on tools for marketing finance, sales controls, etc);
• Business Planning​
­ Deep knowledge of Finance applied to Marketing and Sales: creation of management reports, P&L control, financial analysis such
as product mix and ROI of marketing programs;
­ Channels Sales Planning: deployment of Joint Business Planning with top P&G Distributors and execution of Strategic Revenue
Management interacting with C-level executives;
• Awards​
­ Nominated for P&G LATAM Leadership Awards 2013, sponsored by P&G Brazil’ CFO;
­ Best In Class Finance to Marketing project in P&G LATAM 2012, sponsored by P&G LATAM Pet Care’ Group Manager;
­ Execution with Excellence Award, P&G LATAM 2011, sponsored by P&G Brazil Pet Care Country Manager;
­ Graduation with Distinction of IBM Global Sales School in 2009 (main sales education program at IBM);
­ IBM Brazil Top Seller System X Hardware 2nd half of 2008, using e-Commerce channel;
­ Best Marketing Project of the Year 2008, Casper Libero graduation;
Work Experience
(Feb/2014 to present; Sao Paulo, Brazil)
• Position​
Ads Solutions Consultant, DoubleClick
• Main activities and responsibilities​
­ Dedicated Account Management: responsible for implementation, support and consultancy of DoubleClick Digital Marketing
products to top agencies and advertisers in Brazil.
- Training and Demos: work with Sales teams and clients on product demos and trainings for DoubleClick.
Procter & Gamble​
(Sep/2012 to Jan/2014; Sao Paulo, Brazil)
• Position​
Customer & Marketing Finance Manager
• Main activities and responsibilities​
­ Marketing Finance: owner for the feasibility of P&G's marketing campaigns for the indirect channel (High Frequency Stores /
Small Medium Business), leading the designing process of initiative aligned with investment forecasting and marketing materials
production at Brazil level.
­ Business Planning: deployment of JBPs on main customers (distributors/wholesalers) of Brazil's North, Mid-West and South.
Leveraging financial and market/consumer research data.
­ Developing the Organization: development of presentation and deployment of training sessions to the Brazil managers and
supervisors on marketing management, internal controls, finance and accounting principles.
Procter & Gamble​
(Oct/2010 to Aug/2012; Sao Paulo, Brazil)
• Position​
Regional Business Unit Analyst
Curriculum Vitae ­ Marco Varela 1 | ​
Page • Main activities and responsibilities​
­ Marketing Management: initiatives design optimization, budget control, ROI analysis, negotiating with advertising agencies.
­ Business Planning: Sales and Marketing results tracking, P&L ownership, Strategic Revenue Management, reporting results to the
Global Business Unit.
­ Customer Teams Support: definition and deployment of Go-to-market strategies for main Brazil distributors and wholesalers.
­ Corporate contribution: co-leader at P&G’s Simplification group. Planning and deployment of trainings for 200+ employees.
(Apr/2009 to Sep/2010; Sao Paulo, Brazil)
• Position​
Web Solutions Specialist
• Main activities and responsibilities​
­ Project Management: coordination of projects related to e-commerce and B2B integration, managing remote resources (web
production services teams) in LATAM.
­ Web Sales: 100% achievement of quarterly revenue objectives.
­ Marketing: Creation of marketing content to both internal and external audiences.
(Apr/2008 – Apr/2009; Sao Paulo – Brazil)
• Position​
Web Marketing Intern
• Main activities and responsibilities​
­ Web Marketing: written and imaging content creation for IBM eCommerce; SEO and SEM; responsible for email marketing and
internal sales contests; web site access metrics and sales analysis.
­ eCommerce: online offerings' price control, inventory management, sales forecast.
(Jun/2007 - Sep/2007; Sao Paulo – Brazil)
• Position: Sales Advisor Intern
• Main activities and responsibilities​
­ Field sales: partnership with reseller network and prospecting new customers.
­ Merchandising: development and execution of merchandising initiatives at the POS.
­ Market Analysis: reporting of competition activities contributing to trade strategies.
• Portuguese​
: Native (Brazilian)
• English​
: Fluent
• Spanish​
: Advanced
Independent Coursework
• Marketing​
­ Digital Marketing Consultant – 8Ps. ​
Duration of 40 hours, Sao Paulo – Brazil, 2012​
• Project Management​
­ Certified Scrum Product Owner – Scrum Alliance. ​
Sao Paulo – Brazil, 2010.
­ Certified Scrum Master – Scrum Alliance. ​
Sao Paulo – Brazil, 2009.
­ Project Management Fundamentals – IBM. ​
Duration of 20 hours; Sao Paulo – Brazil, 2009.
• Sales​
­ Global Sales School – IBM. ​
Duration of 90 days; Sao Paulo – Brazil, 2009.
­ B2B IT e-Purchasing Trends – MIP, Politecnico di Milano’s School of Management. ​
Duration of 30 hours; Sao Paulo – Brazil, 2009.
• Finance​
­ Customer Finance College – P&G. ​
Duration of 1 week; Panama City – Panama, 2013.
­ Finance for Events Management –​
Duration of 20 hours; Sao Paulo – Brazil, 2007.
• People Management​
­ New Managers College – P&G. ​
Duration of 20 hours, Sao Paulo – Brazil, 2011.
• English Language​
­ English Communication– Pacific Gateway International College. ​
Duration of 12 weeks; Vancouver – Canada, 2007/2008.
­ English Speaking Program – Berlitz. ​
Duration of 3 months; Sao Paulo – Brazil, 2007.
Technical skills
• Office​
: MS: Power Point, Excel, Word, Project, Visio.
• Design​
: Adobe: Photoshop, Indesign.
• Web & Others​
Curriculum Vitae ­ Marco Varela 2 | ​