Nicolas Pennaforte

Nicolas Pennaforte
Address
Contact
Paris
FRANCE
E-commerce Project Manager
nicolaspennaforte.com
nicolas@pennaforte.com
contact me
PERSONAL STATEMENT
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I’m a 28 years old project manager currently based in Paris (France). I’m passionate about Web
Design, project management, e-commerce and digital strategy.
I worked for offline and online merchants before enhancing my competencies in project
management in digital agencies. Today, I’m taking advantage of my commercial, marketing and
technical skills to support my clients in the creation and the optimization of their e-commerce
website.
Feel free to contact me if you need more information about my profil.
EDUCATION
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From 2013 to 2014.
Web Design option Project Management
IF2i Paris
From 2007 to 2012
Business school
Ecole de Management Léonard de Vinci Paris
Master 2 : E-business
Master 1 : Marketing – Brand Management
MY SPECIALITIES
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Bachelor : Business Administration - Konkuk University - Séoul Corée du Sud
WORK EXPERIENCE
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E-commerce
2015
E-commerce projets manager - Imatone - Paris [current job]
E-commerce functional project management in a dynamic and well established e-commerce
agency. Working essentially with the leading e-commerce open-source platform Magento.
• Standing by clients from the conception of the product, through its development
• Managing specific and various projects – BTC, BTB merchants – selling standard products as
well as virtual products
• Analyzing and meeting client requirements by implementing specific development
• Technical support and optimization of website (SEO, UX design and implementation of new
features)
Project Management
Web Marketing
Branding
SKILLS
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01 Computer
02 Knowledge
Magento
Google Anaytics
Wordpress
Performance Analysis
MS Office
SEO
Adobe Photoshop
Acquisition tools
Adobe Illustrator
Web store management
Adobe Indesign
Web usability
Adobe Fireworks
Digital strategy
HTML & CSS
PHP
Javascript
Balsamiq Mockups
MS Project
2012
Web Marketing Coordinator - Jimmy Fairly - eyewear - Paris
In charge of engaging consumers and increase sales through online marketing actions and
through the organization of events in a young and growing start-up.
• Involvement in the development of the structure and the creation of processes
• Creation of a social media strategy, development of the brand universe and realization of the
communication plan
• Implementation of this strategy and running of social networks (number of Facebook fans 5K
to 11K in less than 6 months).
• Creating and managing partnerships (blogger relations and partnership Solidays)
• Updating the e-shop, creating products pages and conception of new features
• Order management and sales analysis - Management of customer service and after sales
service via social networks (Facebook and Twitter), email and telephone
• Organization of events and the launch of the Jimmy Fairly Store (increased sales by fourfold)
2011/2012 Junior Consultant - FNAC.com - Paris
• For FNAC Marketplace, marketing study and benchmarking
• Best practice analysis and recommendations for improvement of the existing
LANGUAGE SKILLS
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FRENCH
Mother language
2013/2014 Digital Project Manager - Universal Medica - consulting- Paris
Digital project management and implementation of marketing actions in a service provider in
the pharmaceutical industry.
• Conception of digital offers : corporate website, medical information websites, e-learning,
quantified self, marketplace, e-detailing, online event management and partnering platform
• Website modeling and writing functional and technical specifications
• Website redesign : universalmedica.com and translation french/english of the website
• Website updates, content creation, SEO
• Definition of the online strategy, webmarketing, e-mailing campaigns creation and
performance analysis
ENGLISH
Fluent
HOBBIES & INTERESTS
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Cinema
Photo
Music
Art
Fashion
Travelling
Design
Sport
Innovation
Street
KOREAN
Basic level
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