PBS Food PDF - National Public Media

PBS Food: A Recipe for Success for Sponsors
A Fresh Offering for Sponsors
PBS Food Features
• Popular destination for foodies – marries
cooking shows, blogs and recipes from PBS and
local stations. From Julia Child to Martha Stewart
and José Andrés, PBS Food celebrates today’s
culinary leaders and legendary, iconic chefs
• Fresh Tastes Blog – this original PBS Food
blog from noted food bloggers Mark Matsumoto
and Adrianna Adarme serves up new posts and
recipes several times a week
• Stellar video – newer series like Mind of a Chef
and video blog Kitchen Vignettes for PBS
complement favorites like Baking with Julia
• Recipe database – more than 2,500 entries
from PBS Food national and local programs and blogs
• Special Features – seasonal compilations
around holidays, food-focused events and ongoing
series like History Kitchen
The Sweet Smell of Success
Serving Users Hungry for Food Content
• With several of the top ten search terms on
PBS.org related to cooking or food, PBS
Food meets audience demand with fresh
and relevant food features
• A fast-growing site with more than 814k
unique monthly visitors1 and 1.85 million
monthly impressions across PBS Food
section, blogs and video2
• Nearly 20 million monthly pageviews, an
84% YOY increase from 2014 to 2015
• February set a monthly record for PBS Food
with 897k visits and 4.6 million page views4
Sources: 1Google Analytics, 6-month average Sept. 2014 – Feb. 2015; 2DART ad impressions, May 2014;
3Google Analytics, Jul-Dec 2013 vs. Jul-Dec 2014; 4Google Analytics, Feb. ‘15.
A Robust Opportunity for Sponsors
Sponsorship Elements
PBS Food Homepage
• Pushdown Unit – 970x66 pencil expands to
970x418 banner; opportunity to feature
in-banner video content
• 300x250 or 300x600 banner placement
PBS Food Interior Pages
• :15 or :30 video pre-roll with 728x90
companion unit (728x90 in PBS Video player only)
• 300x250, 300x600 and 728x90 banners
• Opportunity to target sponsorships by
site topic or section
PBS Food “Extracts” Newsletter
• 46k subscribers with an open rate of 24%
and CTR of 5.5% on newsletter content
Source: PBS Food newsletter subscriber data from Eloqua, December 2014
The Foodie
Connoisseurs of Food and Culture
• Bought gourmet foods offline in the past
30 days (Index 208)
• Enjoy cooking for fun (Index 123)
• Provide advice on food and beverage
products (Index 124)
• Bought organic food offline in the past 30
days (Index 124)
• Searched online for recipes or cookbooks
in the last 30 days (Index 120)
• First among friends to try new food and
beverage products (Index 132)
Source: comScore Plan Metrix, 3-month average Oct-Dec 2014; Data refers specifically to PBS Food online audience.
Want to align your brand with PBS Food?
Contact us to get started.
For more information and custom opportunities, please contact your National Public Media Sales
Representative or email [email protected]