PBS Video PDF - National Public Media

The Power of PBS: The Destination for Influential Explorers
A Destination for Discovery
PBS.org Features:
• Thousands of hours of video and a wealth
of original content
• Key topics in Arts & Entertainment, News
& Public Affairs and Science & Nature
• Reaching 17.2 million monthly unique
users1
• 8.8 million monthly video streams across
platforms2
• Honored with numerous Webby and
EPPY Awards
Sources: 1. Google Analytics, 6-month average, July – December 2014
2. Google Analytics, 6-month average July – December 2014, PBS.org desktop, mobile and OTT platforms
A Video Showcase
Dynamic Content, Dynamic Creative
• Attracting 2.8 million monthly unique
users averaging more than 23 minutes
per stream
• Align your brand with PBS’ Emmyaward winning, long-form
programming including Masterpiece,
American Masters and NOVA
• :30 or :15 video mid or pre-roll and
728x90 companion units along with
banner placements targeted by topic
Sources: unique users from Google Analytics, 6-month average, Jul-Dec 2014;
session length from ComScore VideoMetrix, 3-month average July-Sep 2014.
A Vibrant, Engaged Audience
Viewer Demographics and Engagement
42%
$74,167
29%
Median
household
income1
of PBS Video
viewers are
under age 351
49
Median age
of PBS Video
viewers1
PBS Video
viewers are
54% female,
46% male1
Nearly
hold a college
degree or
higher1
Video viewers on
PBS.org spend
20.5 minutes
per video, much longer than
viewers on other network sites
including ABC (6.4 minutes),
CBS (6.8 minutes), and
NBC (6.9 minutes)2
half
of PBS.org visitors
visit the site to
watch a video3
24%
of PBS Video
streams are viewed
on mobile devices4
55%
of PBS Video
viewers are repeat
visitors4
Sources: 1. comScore Plan Metrix, 3-month average Oct-Dec 2014.
2. ComScore VideoMetrix, 12-month avg. Jan – Dec 2014. 3. Source: ForeSee, Nov 2012; 4. Google Analytics, Dec ‘13 – Dec ‘14;
PBS.org Video Sponsorship
Performing for Sponsors
“Performance on videos on
PBS.org was fantastic”
—PBS Video sponsor
• Sponsor creative generates high click
through rates on PBS.org, with
average CTR of 6.5% for video
• Competitive pricing assures high
efficiency, as costs per click on PBS
Video are often less than $0.50
Click to watch video creative
Source: LiveRail Video Ad Server, overall CTR from July – December 2014.
For more information about sponsorship opportunities on PBS Video
and across PBS.org, please contact your National Public Media sales
representative or email [email protected]
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