Document 152162

Albéa’s XD11 pump powers
new Mariah Carey Dreams Fragrance
New York/France – May 15, 2013 – Demonstrating the new Albéa’s breadth of beauty and
personal care packaging, the company’s renowned XD11 ultra-low profile fine mist pump
was selected by Elizabeth Arden to power the new Mariah Carey Dreams fragrance.
In addition to underscoring the scope of Albea’s packaging
solutions portfolio, the XD11’s selection by Elizabeth Arden
also represents the latest example of packaging
premiumization’s popularity, according to Samira Chmiti,
Albéa’s Product Manager – Fragrance. “The XD11 is an
industry reference for high-performance, compact fragrance
pumps and its usage for the important, global launch of the
Mariah Carey product demonstrates our customer’s respect
for the role of high quality packaging in the marketing mix,”
Chmiti said. “Today’s Albéa has the ability to deliver
unique and qualitative fragrance dispensing solutions that
differentiate the product and ensure the success of high
profile international product launches.”
The four-SKU launch (15-, 30-, 50- and 100ml) utilizes the
neutral XD11 (The Crimpless System), and anodized brass
finished collar. An industry favorite since its introduction,
the XD11 pump allows designers unsurpassed freedom of
expression thanks to its compact, ultra-low profile design.
It incorporates a smooth pre-compression and delivers fine,
precise and full atomization with great consumer appeal, according to Chmiti. Complete
neutrality protects the fragrance for the life of the product.
“Our one-stop global supplier status, which delivers four core areas of expertise – Cosmetic
Rigid Packaging, Tube, Beauty Solutions and Dispensing Systems – is now further
enhanced, thanks to the addition of our proven, innovative fragrance pump portfolio, which
greatly benefits our customers,” Chmiti said. “Our range of packaging solutions is designed
to delight consumers and build brands for all categories.”
Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of
prestige beauty brands sold in more than 120 countries.
The company’s brand portfolio includes a vast array of celebrity fragrance brands, including
Justin Bieber, Mariah Carey, and Usher, designer fragrance brands such as Juicy Couture,
John Varvatos and Rocawear, and lifestyle fragrance brands such as Giorgio Beverly Hills
and PS Fine Cologne, as well as Elizabeth Arden skincare, color and fragrance products (the
latter include Red Door, Green Tea, Provocative and Pretty).
About Albéa:
Albéa is a leading company in the packaging sector, offering a wide range of solutions for
the cosmetic, perfume, skincare and oral care markets. With its headquarters in France,
Albéa employs 16,700 people and operates 46 industrial sites throughout Europe, the
Americas and Asia.
The recent addition of Rexam Personal Care allows the new entity to expand its role as a
leading single-source packaging solutions provider and status as a market leader in
fragrance pumps, lotion pumps and cosmetic closures -- and the industry leader in spray
samplers and one-touch, mechanical foam dispensers, as well as lipstick packaging.
With the Rexam acquisition, Albéa has built upon its range of brand-building packaging
solutions, with exciting new Dispensing Systems and additional offerings in Tubes, Cosmetic
Rigid Packaging, and Beauty Solutions. The addition of Rexam Personal Care assets also
strengthens Albéa’s position in emerging markets to develop its wide product portfolio across
multiple market segments, including make-up, skin/personal care, fragrance, and oral care
Thanks to its strong industrial know-how, Albéa offers its customers high added value
products and services, a passion for innovation, global supply chain management and
talented, multi-functional teams.
For more information, please visit our website:
Media Contact:
Christine Gichuki
Albéa Communication
[email protected]
Tel: +33 1 58 47 57 21
US contact
Martin Kleinman
PR Consultant
[email protected]