Marketing and Membership Manager Contractor 2015

TEMPORARY CONTRACT POSTING: Marketing & Membership Manager
The BC Museums Association is seeking a passionate, dedicated and qualified person to fill a temporary
Marketing & Membership Manager contract position for 3 days (21 hours) per week from April – December
2015.
The Marketing & Membership Manager is responsible for coordinating and executing the marketing and
communications activities of the Association as well as managing and growing the membership program.
Accountable to the Executive Director, this position plays a key role in ensuring awareness of programs and
opportunities for our members and the sector at large, while managing the day-to-day operations and growth of
the membership program. In addition, this position has some administrative responsibilities.
AREAS OF RESPONSIBILITY
General
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Plan and develop the membership program and related initiatives to meet strategic and annual goals;
process memberships; monitor and manage program area spending
Play a key role as the marketing and communications person for the Association
Monitor the Association’s public image, particularly in relation to marcom materials and activities to
ensure it maintains its professionalism and stays true to brand
Oversee volunteers working on membership activities
Other duties as assigned, including responding to public and member enquiries
Membership Program
Overseeing the membership program, this position is responsible for growing the program and for the
production and distribution of membership information, marketing and communications, including:
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Planning, writing, editing, design and distribution of member print material and electronic content
including: website, Facebook page, Twitter feed, newsletters, brochures, annual and quarterly reports,
event promotions, etc.
Writing member articles for Roundup, the quarterly magazine
Development of blog; overseeing the planning and writing of regular blog posts
Promoting member benefits in order to grow membership including print and online advertisements,
trade shows, sponsorships, etc.
Overseeing production of membership materials such as brochures, certificates, application forms and
form letters
Managing, producing and processing member renewals including sending direct mail notices and
executing on related items such as producing receipts, deposit records, cheque and credit card
processing, data management and data entry, tracking payments, member card ordering and
distribution, etc.
Recruitment and management of volunteers as needed for the program and associated activities
Marketing
General marketing activities may be executed by this position that do not specifically relate to the membership
program but that promote the activities and initiatives of the Association. Activities may include, but not be
limited to, producing advertising, executing on sponsorship agreements, creating signage, developing an event
marketing plan, etc.
Public Relations
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Develop appropriate key messages and communications strategy
Website, Facebook and Twitter maintenance including site updates and regular reputation monitoring
Design and production of media releases; media relations duties and follow up as required
On-site check in and hosting at events
Annual Conference
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Contribute to the planning, production and promotion of the annual conference
Registration, on-site check in and hosting/coordination as required
Administration
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Participate in the planning and administration of the marketing and membership budgets
Ordering office supplies as needed
Answering the main phone line and emails and taking action as required
Write reports, as necessary, for internal use and to communicate with Council and other stakeholders
Qualifications
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Relevant university degree or equivalent post-secondary education
Sound knowledge of marketing and communications theories and practices
Experience in marketing, communications and media relations
Familiarity with museum, gallery, archives and/or heritage community. Direct experience in the nonprofit and museum sectors preferred.
Experience working with membership programs
Experience with Wordpress, Twitter, Facebook and Microsoft Access preferred
Excellent writing and editing skills
Good communicator with a strong understanding of customer service
Ability to prioritize and work to deadline and budget
Detail-oriented with an ability to complete multiple projects effectively and efficiently while maintaining a
welcoming and positive attitude.
Strong critical thinking skills with an emphasis on innovation and ‘thinking outside the box’
Demonstrated planning and organizational skills; self-motivated and a self-starter; ability to work
independently and with volunteers
Desire to work in a small office as part of a growing Association; an entrepreneur at heart who
understands how to work well as part of a team.
This is a contract, temporary position of 21 hours per week from April through December 2015. Additional
hours may be required during events and heavy deadlines, including evenings and weekends, in which case a
banked time system is in effect. Contract subject to budget approval by BCMA Council.
To apply please email your cover letter and resume by 5:00pm Pacific Time on Friday March 27, 2015 to
Executive Director, Theresa Mackay, at [email protected] Only shortlisted candidates
will be contacted. No phone calls please.