Media Kit - Motivate Publishing

THE AWARDS
THE AWARDS
The Gulf Business Industry Awards cover a wide
spectrum of economic sectors, from energy to real estate.
In each sector, a company and Business Leader of the
Year will be awarded. One business leader from this
group will be selected for the prestigious accolade of
Gulf Business Business Leader of the Year.
In 2015 we are also looking to recognise the efforts of
start-ups and smaller businesses with the SME Business
of the Year Award.
ATTENDEES
Each year, the Gulf Business Industry Awards
welcomes regional business ambassadors at the
highest possible level. From Business Leader's and
high-ranking government executives, to top-level
strategists and ground-breaking entrepreneurs, the
typical profile of our guests is 35-years-plus, with
a mid-to-top income bracket and high disposable
income.
Professionally, GBIA attendees are at the top of their
game. Not only do they drive the corporate agenda,
they also drive the national agenda. Our audience
is comprised of eminent business people that have
helped to raise the Gulf's profile, both regionally
and internationally.
COMPANY OF THE YEAR
CATEGORIES
2014
WINNERS
INCLUDE
Banking
Real Estate
Aviation and Transport
Retail
Energy
Tourism & Hospitality
Healthcare
IT and Technology
SME
Sustainability
The following award,
recognising outstanding
Corporate Social
Responsibility, will also be
presented:
CORPORATE SOCIAL
RESPONSIBILITY INITIATIVE
OF THE YEAR
AVIATION AND TRANSPORT
Company of the Year: Etihad Airways
BANKING
Company of the Year: Emirates NBD
HEALTHCARE
Company of the Year: Al Noor Hospitals
ENERGY
Company of the Year: ADNOC
IT AND TECHNOLOGY
Company of the Year: Dubai Smart
Government
RETAIL
Company of the Year: Dubai Duty Free
REAL ESTATE
Company of the Year: DAMAC
TOURISM
Company of the Year: Hilton Worldwide
SHORTLIST CRITERIA
All of the companies shortlisted in the
Company of the Year categories, will be carefully
considered on the following pre-set criteria:
Innovation
A company’s ability to lead its sector, through
thought-leadership, continual innovation and
timely strategy.
Growth/expansion
Company growth in the last year and expansion
into new markets.
Financial results
Company results in terms of assets, profits and
turnover, taken in a market context.
Product quality
The ability to deliver exceptional, innovative,
customer-orientated products of the highest
quality.
Service delivery
The ability to provide excellent service to all
stakeholders, including customers, partners
and suppliers.
Corporate Social Responsibility
A firm’s efforts to give something back to wider
society, in terms of mentorship, environmental
concerns, charity and corporate social
responsibility.
NEW IN 2015: SME
BUSINESS OF THE YEAR
AND SUSTAINABLE
COMPANY OF THE YEAR
These new categories will
be open for nominations
from May. There will be
an individual marketing
campaign, calling for
consumers and business
owners to nominate the
'stand-out' SME's and green/
sustainable companies here
in the UAE. The nominations
will be judged based on
their performance in the
marketplace.
BUSINESS LEADER OF THE YEAR
CATEGORIES
2014
WINNERS
INCLUDE
Banking
Real Estate
Aviation and Transport
Retail
Energy
Tourism & Hospitality
Healthcare
IT and Technology
Of the winners of the Business
Leader of the Year category for each
sector, only one will receive the
prestigious accolade of the GULF
BUSINESS BUSINESS LEADER OF
THE YEAR.
The awards below, recognising
individual excellence, will be presented:
INNOVATOR OF THE YEAR
ENTREPRENEUR OF THE YEAR
BUSINESSWOMAN OF THE YEAR
AVIATION AND TRANSPORT
Business Leader of the Year: Sir Tim Clark, Emirates
BANKING
Business Leader of the Year: Shayne Nelson, Emirates
NBD
Firas Nasir, Managing Director
and co-head of the Middle East
HEALTHCARE
Ben Bruton,
North
Carlyle
PE Abedin,
Business and
Leader
of Africa,
the Year:
Marwan
Managing Partner
Dubai Healthcare City
– UAE, Eversheds
Ian Fairservice, Managing
ENERGY Partner and Group Editor,
Business Motivate
Leader of the Year: Saeed Khoory, ENOC
IT AND TECHNOLOGY
Business Leader of the Year: Osman Sultan, du
RETAIL
Features
Business Robert
LeaderAnderson,
of the Year:
George Kostas,
Editor at Properties
Gulf Business
Majid Al Futtaim
REAL ESTATE
Business Leader of the Year: Abdulla Lahej, Emaar
TOURISMPeter Cooper,
Business Editor
Leaderofof
the Year: H.E. Reem Al Hashimy,
ArabianMoney.net
Dubai Expo 2020
JUDGING CRITERIA
The Business Leader nominations
will come from the judges – and those
shortlisted will be carefully considered on
the following pre-set criteria:
Innovation
A Business Leader’s ability to lead his
company, through thought–leadership,
continual innovation and timely strategy.
Growth/expansion
Company growth in the last year and
expansion into new markets.
Financial results
Company results in terms of assets, profits
and turnover, taken in a market context.
Product quality
The ability to deliver exceptional,
innovative, customer-orientated products
of the highest quality.
INTRODUCING
THE JUDGING PANEL:
Firas Nasir,
Managing Director
and Co-head of
the Middle East
and North Africa,
Carlyle PE
Ben Bruton,
Managing Partner –
UAE, Eversheds
Ian Fairservice,
Managing Partner
and Group EditorIn-Chief, Motivate
Service delivery
The ability to provide excellent service
to all stakeholders, including customers,
partners and suppliers.
Ankush Chibber,
Editor –
Gulf Business
Corporate Social Responsibility
A firm’s efforts to give something back
to wider society, in terms of mentorship,
environmental concerns, charity and
corporate social responsibility.
Peter Cooper,
Editor of
ArabianMoney.net
GULF BUSINESS
RECOGNISING BUSINESS EXCELLENCE
THE FOLLOWING PRESTIGIOUS AWARDS ARE PRESENTED AT THE EVENT:
THE LIFETIME
ACHIEVEMENT AWARD
The Lifetime Achievement Award recognizes personal
achievement and excellence. This is awarded to an
individual who has influenced business in the region.
Previous winners include Khalaf Al Habtoor, H.E. Abdul
Aziz Al Ghurair and H.E. Mohamed Alabbar.
OTHER MUCH
ANTICIPATED AWARDS
ON THE EVENING
INCLUDE:
• Businesswoman of the Year
• Innovator of the Year
• Entrepreneur of the Year
• CSR Initiative of the Year
GULF BUSINESS
BUSINESS LEADER
OF THE YEAR
Of all the Business Leader's of the Year awarded
on the night, only one is awarded the prestigious
accolade of Gulf Business Business Leader of the Year.
Previous winners include H.E. Saeed Mohammed Al
Tayer, MD and Business Leader, Dubai Electricity and
Water Authority (DEWA), Gerald Lawless, President
and Business Leader of Jumeirah Group and Shayne
THE EVENT ELEMENTS
EVENT
DETAILS
Date: Monday 14th September 2015
Venue: TBC
Profile of Attendees: Corporate leaders,
C-suite executives and high-ranking business
and government officials.
Number of Attendees: 350+
Concept: An awards dinner with a cocktail reception
MEDIA PLAN
THE 2015 CAMPAIGN IS WORTH OVER US$490,000.
ADVERTISING
VEHICLE
DETAILS
Motivate titles
Gulf Business
FP
Business Traveller M.E.
FP
Golf Digest
FP
Campaign
FP
The Week
Gulf Business
Business Traveller M.E.
Golf Digest
Campaign
The Week
Gulf Business
Business Traveller M.E.
Golf Digest
Campaign
The Week
7 Days
Dubai Eye 103.8
GB,BTME and Campaign
Database
gulfbusiness.com
FP
FP
FP
FP
FP
FP
FP
FP
FP
FP
FP
1/4 Page
30-sec Radio spot
May
1
Print - SME of the year nominations
Print - Event/Winners
Newspapers
Radio
Email Marketing
Online
Cinema - Company of the Year voting
- SME of the Year voting
Social Media
VOX Cinemas
Linkedin - SME targeted
Twitter with Shortlist
YOUR LOGO WILL BE ADDED TO ALL MARKETING COLLATERAL.
2
3
June
4
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1
July
4
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1
2
3
August
4
1
1
1
1
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3
4
1
1
0.5
1
3
4
5
1
2
3
$7,000.00
$6,500.00
1
$7,000.00
1
$10,000.00
1
$36,000.00
$7,000.00
$9,750.00
$5,250.00
$15,000.00
$42,000.00
$10,500.00
$13,000.00
$7,000.00
$20,000.00
$30,000.00
$6,464.00
$10,200.00
1
0.5
1
1
1
1
1
1
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1
1
1
1
1
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1
1
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20
EDM
1
MPUs
30-sec TVC
30-sec TVC
1
20
1
1
1
1
1
1
1
1
1
1
1
$15,400.00
$25,000.00
$64,000.00
$64,000.00
$4,500.00
$5,000.00
$420,564.00
1
1
1
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PR
Events Listings
Press Releases
Customised Email
Gulf Business
Campaign, Dubai Calendar
etc
Business and Industry
Specific
Sent to nominees
Interviews with Judging
panel/winners
HELLO!
Event coverage editorial
Gulfbusiness.com
Coverage of all stages of
the voting/events
TOTAL
1
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$2,500.00
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$8,000.00
$15,000.00
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4
VALUE
(US$)
1
0.5
0.5
1
1
1
2
October
1
1
1
1
September
1
$21,000.00
$4,000.00
$21,000.00
$492,064.00
HEADLINE SPONSORSHIP US$100,000
PRE -EVENT BENEFITS
AT THE EVENT BENEFITS
•“In Association with” lock-in logo created with event logo. Sponsors logo to be
a maximum of 30% ratio to event logo
•Logo on all event collateral, plus media plan worth over US$490,000
•30-second radio spot mentioning headline sponsor by name
•Logo on event invitations, website and e-mail campaigns
•A 250-word company profile on the event website
•Social media tweets and posts.
•Online, social and print competition to run across all magazine brand channels
pre event
•Dedicated press release to announce headline sponsorship
•Inclusion into all event press releases and announcements
•1 page advertorial in Gulf Business magazine
•1 EDM to Gulf Business database
•Presentation of two award categories. These include two of the top awards:
Innovator of the Year, Businesswoman of the Year or Entrepreneur of the Year
•Two tables of 10 to entertain clients in a prime location
•Logo on all branding at the event, including (but not limited to) photo backdrop,
welcome boards, outdoor banners, presentation screens, menu and goody bags.
•Full-page advertisement in the menu
•Activation space in the pre-function area to showcase your products and
services (on-site sponsors collateral to be shared with Motivate before event)
•Five minute Headline Sponsors Speech after Motivate’s Managing Partner
welcome address (content to be event-appropriate and approved by Motivate in
advance)
•TVC at the event (30 seconds maximum)
•Corporate press release given to attending media at the event (provided by
sponsor)
•Social media tweets and posts to highlight your brand presence during the event
•Goody bag inclusion of branded product (no promotional literature)
POST -EVENT BENEFITS
•Comprehensive Post-Event Report
•Listed in post-event coverage across the Motivate titles
•Inclusion in post-event press release
•Logo on official post-event letter sent to all winners
CATEGORY SPONSORSHIP US$35,000
PRE-EVENT BENEFITS
AT THE EVENT BENEFITS
Logo on all event collateral, plus media plan worth over US$480,000
Inclusion into all event press releases and announcements
Logo on event invitations, website (incl. 150-word company profile)
and e-mail campaigns
Social media tweets and posts
•Presentation of one award category (e.g. Banking Company of the Year & Banking
Business Leader of the Year.
•One table of 10 to entertain clients
•Logo on all branding at the event, including (but not limited to) photo backdrop,
welcome boards, outdoor banners, presentation screens, menu and
the goody bag
•Activation space in the pre function area to showcase your products and services
maximum. 3mx3m (on-site sponsors collateral to be shared with Motivate
before event)
•Corporate press release given to attending media at the event
(provided by sponsor)
•Social media tweets and posts to highlight your brand presence during the event
•Goody bag inclusion of branded product (no promotional literature)
POST -EVENT BENEFITS
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•Comprehensive Post-Event Report
•Listed in post-event coverage across the Motivate titles
•Inclusion in post-event press release
•Logo on official post-event letter sent to all winners
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OFFICIAL CAR SPONSORSHIP US$50,000
PRE-EVENT BENEFITS
AT THE EVENT BENEFITS
 Logo on all event collateral, plus media plan worth over US$480,000
 Inclusion into all event press releases and announcements
 Logo on event invitations, website (incl. 150-word company profile)
and e-mail campaigns
 Social media tweets and posts
 Two cars on display at the event entrance
 Opportunity for VVIP's and/or MC to experience the car by means
of pick-up and drop-off service
 Option to have a hooked flyer placed on the rear-view mirror in all
valet cars containing brand message and offer (e.g. Rather be driving a
“insert your brand”? Book your test drive now)
 Presentation of two award categories (e.g. Banking Company of the Year
& Business Leader of the Year, Retail Company of the Year & Business Leader
of the Year)
 Two tables of 10 to entertain.
 Logo on all branding at the event, including (but not limited to) photo backdrop,
welcome boards, outdoor banners, presentation screens and in the menu
 Full-page advertisement in the menu
 TVC at event (30 seconds maximum)
 Corporate press release given to attending media at the event
(provided by sponsor)
 Social media tweets and posts that can highlight your brand presence
D
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POST-EVENT BENEFITS
 Comprehensive Post-Event Report
 L isted in post-event coverage across the Motivate titles
 Inclusion in post-event press release
 Logo on official post-event letter sent to all winners
PREVIOUS SPONSORS TESTIMONIALS
"Audi Middle East were proud to be the official car sponsor for the
2014 Gulf Business Awards. This event grows in status year on year,
as does the calibre of outstanding companies and business leaders
who attend. Our guests enjoyed a spectacular evening of networking
with like-minded business partners and we congratulate Motivate on
their management of these prestigious awards."
Janice Hinson,
Public Relations Manager, Audi Middle East
"I just wanted to congratulate
you on the event last
night. I know its stressful
behind the scenes but it
came together very well.
All of us had a great time
and we’re very happy with
the exposure we received
through the sponsorship."
Kritika Datt, Marketing Manager,
DEJAVU Real Estate
“We were honoured when we were approached to be one of the sponsors of such a noteworthy event; the
Gulf Business Industry Awards helped recognise some of the achievements that the amazing city of Dubai
and its leaders, movers, and shakers are known for, while paving the way for future growth and progress
that fuel the engine of the Gulf, Dubai. I look forward to working with Peter and his team again, it was a
seamlessly smooth process.”
Maha Aboughali, Business Development & Marketing Director, Moorfields Eye Hospital Dubai.
CONTACT US
Bespoke packages can be tailored to meet your company objectives.
For more details, please contact:
Katie Sadler
Sponsorship Sales Manager
M: +971 55 145 4776
| E: [email protected]
HEAD OFFICE
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PO Box 2331, Dubai, UAE
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[email protected]
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